{"id":27479,"date":"2021-08-12T07:00:00","date_gmt":"2021-08-12T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=27479"},"modified":"2022-11-16T15:15:34","modified_gmt":"2022-11-16T22:15:34","slug":"how-to-make-your-online-business-work-for-you","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/","title":{"rendered":"C\u00f3mo hacer que tu negocio online trabaje para ti (7 consejos empresariales)"},"content":{"rendered":"<p>A pesar de los cierres de empresas de COVID-19, muchas de ellas est\u00e1n encontrando nuevas oportunidades en Internet. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e8c27014257\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8c27014257\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/#1_Let_Creativity_Lead\" >1. Dejarse llevar por la creatividad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/#2_Upgrade_Your_Equipment\" >2. Actualice su equipo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/#3_Broaden_Your_Budget\" >3. Ampl\u00ede su presupuesto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/#4_Know_Your_Audience\" >4. Conozca a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/#5_Seek_Deals_and_Discounts\" >5. Buscar ofertas y descuentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/#6_Keep_Learning\" >6. Seguir aprendiendo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/#7_Start_an_Affiliate_Program\" >7. Iniciar un programa de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-your-online-business-work-for-you\/#The_Takeaway\" >Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Las penurias de los dos \u00faltimos a\u00f1os han vigorizado la <strong>econom\u00eda de creaci\u00f3n<\/strong> como nunca hab\u00edamos visto. Es m\u00e1s f\u00e1cil que nunca para los creadores ganarse la vida con sus ideas. <\/p>\n\n\n\n<p>En este momento, abrir o ampliar una empresa basada en Internet podr\u00eda ser su billete hacia la rentabilidad ahora y en el futuro. Aqu\u00ed tienes siete pasos para que tu negocio online trabaje duro para ti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Let_Creativity_Lead\"><\/span><strong>1. Dejarse llevar por la creatividad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aprender a abrazar tu lado art\u00edstico y flexibilizar esas tendencias de pensar a lo grande puede ser decisivo para el crecimiento empresarial. La perfecci\u00f3n no es importante y nunca se sabe con qu\u00e9 gran idea se puede tropezar. Como destaca Entrepreneur, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovaci\u00f3n<\/a> es beneficioso para su empresa, sus clientes y su cuenta de resultados.<\/p>\n\n\n\n<p>Mantener la mente abierta es vital, as\u00ed que aseg\u00farate de considerar detenidamente cada posible \"gran idea\". Al fin y al cabo, las mejores ideas suelen surgir bajo presi\u00f3n, as\u00ed que ahora puede ser el momento ideal para ponerse la gorra de pensar y dejarse llevar por la creatividad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Upgrade_Your_Equipment\"><\/span><strong>2. Actualice su equipo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muchos empresarios se resisten a invertir en sus empresas. Y aunque la frugalidad es comprensible en estos tiempos impredecibles, a veces hay que gastar dinero para ganar dinero.<\/p>\n\n\n\n<p>Por ejemplo, si sigue utilizando su plan Wi-Fi dom\u00e9stico barato para las llamadas de empresa, podr\u00eda estar perdiendo clientes potenciales por culpa de los fallos. <a href=\"https:\/\/zoom.us\/\">Reuniones con Zoom<\/a> y lentitud en el env\u00edo de correos electr\u00f3nicos. Invertir en Internet de alta potencia te proporcionar\u00e1 velocidades ultrarr\u00e1pidas capaces de gestionar todas las facetas de las actividades de tu negocio online.\u00a0<\/p>\n\n\n\n<p>Comprar un nuevo ordenador o port\u00e1til tambi\u00e9n puede ser una inversi\u00f3n rentable para su nueva empresa digital. Pasar de una tienda f\u00edsica a una URL probablemente le obligue a pasar mucho tiempo en l\u00ednea, por lo que es imprescindible contar con un equipo capaz de seguirle el ritmo.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Broaden_Your_Budget\"><\/span><strong>3. Ampl\u00ede su presupuesto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Demostrar que eres un competidor serio en tu sector tambi\u00e9n puede requerir gastos como un logotipo dise\u00f1ado por expertos y una imagen m\u00e1s amplia.<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> presupuesto promocional<\/a>. Del mismo modo, un sitio web gestionado y alojado adecuadamente podr\u00eda mejorar su imagen profesional.<\/p>\n\n\n\n<p>Considere los beneficios potenciales de estas inversiones y sopese sus opciones cuidadosamente. Pero tenga en cuenta que hay una diferencia entre gastar demasiado y presupuestar adecuadamente para el crecimiento. Si quieres seguir ampliando tu empresa<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> hacia arriba<\/a>entonces puede que sea necesario un poco de dinero por adelantado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Know_Your_Audience\"><\/span><strong>4. Conozca a su p\u00fablico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Encontrar clientes puede ser una de las partes m\u00e1s dif\u00edciles de mantener su modelo de negocio en l\u00ednea. Pero Internet abre muchas v\u00edas para atraer a los consumidores, y muchos m\u00e9todos de publicidad son espectacularmente baratos.<\/p>\n\n\n\n<p>Sin embargo, crear campa\u00f1as de marketing generalizadas no es la mejor forma (ni la m\u00e1s barata) de atraer a nuevos compradores. Imagina que env\u00edas un anuncio de pago a 1.000 consumidores al azar y piensa en las posibilidades que tendr\u00edas si, en lugar de eso, te dirigieras a 100 espectadores que ya estuvieran interesados en tu producto o servicio. <\/p>\n\n\n\n<p>Dirigirse a un p\u00fablico espec\u00edfico es una forma ideal de<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimizar<\/a> tu gasto al tiempo que maximizas tu alcance, se\u00f1ala Thrive Hive. Por supuesto, tambi\u00e9n puedes experimentar con productos gratuitos o de bajo coste.<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> m\u00e9todos publicitarios<\/a> como producir contenidos m\u00e1s interactivos y ampliar la red de redes sociales de su marca.<\/p>\n\n\n\n<p>Una estrategia a incluir que se dirige a su p\u00fablico con precisi\u00f3n l\u00e1ser es <a href=\"https:\/\/memberpress.com\/es\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un sitio web de socios<\/a>. Cuando tu sitio web ofrece a los visitantes la oportunidad de unirse a tu marca, ya sea para recibir actualizaciones de productos, un bolet\u00edn informativo o un club VIP que ofrece descuentos en tus productos o servicios, puedes estar seguro de que te est\u00e1s comunicando con un p\u00fablico que quiere saber de ti y, con suerte, lo est\u00e1s fidelizando. <\/p>\n\n\n\n<p>No s\u00f3lo tiene contenidos e informaci\u00f3n que compartir con el mundo, sino que, con un sitio de afiliaci\u00f3n, los comparte con un p\u00fablico que desea participar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Seek_Deals_and_Discounts\"><\/span><strong>5. Buscar ofertas y descuentos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay muchos programas destinados a ayudar a las peque\u00f1as empresas a llegar a fin de mes en tiempos dif\u00edciles. Pero incluso fuera de la era de la pandemia, ahorrar dinero es una prioridad para los propietarios de peque\u00f1as empresas. Aunque puede que no necesite un<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> peque\u00f1a empresa<\/a> pr\u00e9stamo en este punto, reducir costes es un punto de partida inteligente para garantizar la longevidad de su empresa.<\/p>\n\n\n\n<p>Especialmente si env\u00eda productos a los clientes, es posible que tenga un pu\u00f1ado de costes no negociables de hacer negocios. Afortunadamente, hay formas de ahorrar en<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> gastos de embalaje<\/a>incluso si agiliza los env\u00edos. Negociar descuentos por volumen, utilizar env\u00edos directos y agrupar servicios y materiales tambi\u00e9n son formas \u00fatiles de reducir costes en su peque\u00f1a empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Keep_Learning\"><\/span><strong>6. Seguir aprendiendo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como propietario de una empresa, siempre debe buscar conocimientos, ya sea a trav\u00e9s de la gesti\u00f3n de su negocio o mediante la b\u00fasqueda de oportunidades educativas. Por ejemplo, puedes obtener un t\u00edtulo de negocios en l\u00ednea y aprender sobre gesti\u00f3n empresarial, contabilidad y marketing. Un programa en l\u00ednea le permite <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">completar el trabajo del curso<\/a> en su tiempo libre, para que pueda seguir centr\u00e1ndose en la gesti\u00f3n de su negocio.<\/p>\n\n\n\n<p>Tambi\u00e9n puede considerar la posibilidad de unirse a una <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">red de negocios o grupo de encuentro<\/a>. Estos grupos son una forma estupenda de aprender, estar al d\u00eda de los \u00faltimos movimientos del sector, crecer personalmente e incluso hacer crecer su base de clientes. <\/p>\n\n\n\n<p>El sitio Meetup.com es un buen lugar para empezar. S\u00f3lo tienes que visitar <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">esta p\u00e1gina<\/a>empiece seleccionando la ciudad m\u00e1s cercana. A partir de ah\u00ed, puede buscar el grupo que mejor se adapte a su sector e intereses. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Start_an_Affiliate_Program\"><\/span>7. Iniciar un programa de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Encontrar nuevos clientes es fundamental si quiere que su negocio crezca. Y no faltan formas de promocionar sus productos y servicios. Sin embargo, con muchos de estos m\u00e9todos, como los anuncios de pago por clic (PPC) y las campa\u00f1as de marketing, tiene que desembolsar dinero, obtenga o no resultados. Puede resultar caro, y r\u00e1pido.<\/p>\n\n\n\n<p>Iniciar y gestionar su propio programa de marketing de afiliaci\u00f3n es, sin lugar a dudas, la mejor manera de <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">reducir el coste de la promoci\u00f3n<\/a>. Esto se debe a que, en lugar de pagar por la posibilidad de conversiones, solo pagas a tu equipo de ventas (tus afiliados) cuando realizan una venta.<\/p>\n\n\n\n<p>Y con plugins en el mercado que hacen que sea muy sencillo configurar y gestionar tu propio programa directamente desde tu sitio web, no hay raz\u00f3n para no intentarlo.<\/p>\n\n\n\n<p>Echa un vistazo <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>C\u00f3mo iniciar un programa de afiliados con WordPress<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trasladar la mayor parte de su negocio a Internet puede ser un alivio en muchos sentidos, pero un reto en otros. Si no est\u00e1 seguro de la direcci\u00f3n que debe tomar su empresa en el clima actual, utilice los consejos anteriores como ayuda. Recuerde:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>D\u00e9jese llevar por la creatividad<\/li><li>Actualice su equipo<\/li><li>Ampl\u00ede su presupuesto<\/li><li>Conozca a su p\u00fablico<\/li><li>Buscar ofertas y descuentos<\/li><li>Seguir aprendiendo<\/li><li>Iniciar un <a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programa de afiliados<\/a><\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo poner en marcha un nuevo negocio en Internet o potenciar el que ya tiene? H\u00e1ganoslo saber en los comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. The hardships of the past couple of years have invigorated the creator economy like nothing we\u2019ve ever seen. It\u2019s easier than ever for creators to make a real living off their ideas. Right now, opening or expanding a web-based venture could be your [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":27480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[110,322,435],"class_list":{"0":"post-27479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"tag-affiliate-marketing","11":"tag-online-business","12":"tag-tips","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. 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"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. <\/p>","content":[{"type":"text","data":"The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you.<\/p>","content":[{"type":"text","data":"Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>1. Let Creativity Lead<\/strong><\/h2>","content":"1. Dejarse llevar por la creatividad","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line.<\/p>","content":[{"type":"text","data":"Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead.<\/p>","content":[{"type":"text","data":"Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>2. Upgrade Your Equipment<\/strong><\/h2>","content":"2. Actualice su equipo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money.<\/p>","content":[{"type":"text","data":"Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;<\/p>","content":[{"type":"text","data":"For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;<\/p>","content":[{"type":"text","data":"Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>3. Broaden Your Budget<\/strong><\/h2>","content":"3. Ampl\u00ede su presupuesto","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image.<\/p>","content":[{"type":"text","data":"Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary.<\/p>","content":[{"type":"text","data":"Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>4. Know Your Audience<\/strong><\/h2>","content":"4. Conozca a su p\u00fablico","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap.<\/p>","content":[{"type":"text","data":"Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. <\/p>","content":[{"type":"text","data":"However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network.<\/p>","content":[{"type":"text","data":"Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. <\/p>","content":[{"type":"text","data":"One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it.<\/p>","content":[{"type":"text","data":"Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>5. Seek Deals and Discounts<\/strong><\/h2>","content":"5. Buscar ofertas y descuentos","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity.<\/p>","content":[{"type":"text","data":"Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business.<\/p>","content":[{"type":"text","data":"Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>6. Keep Learning<\/strong><\/h2>","content":"6. Seguir aprendiendo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business.<\/p>","content":[{"type":"text","data":"As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. <\/p>","content":[{"type":"text","data":"You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. <\/p>","content":[{"type":"text","data":"The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">7. Start an Affiliate Program<\/h2>","content":"7. Iniciar un programa de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast.<\/p>","content":[{"type":"text","data":"Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale.<\/p>","content":[{"type":"text","data":"Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try.<\/p>","content":[{"type":"text","data":"And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>.<\/p>","content":[{"type":"text","data":"Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"Para llevar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:<\/p>","content":[{"type":"text","data":"Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Let creativity lead<\/li><li>Upgrade your equipment<\/li><li>Broaden your budget<\/li><li>Know your audience<\/li><li>Seek deals and discounts<\/li><li>Keep learning<\/li><li>Start an affiliate program<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>D\u00e9jese llevar por la creatividad<\/li><li>Actualice su equipo<\/li><li>Ampl\u00ede su presupuesto<\/li><li>Conozca a su p\u00fablico<\/li><li>Buscar ofertas y descuentos<\/li><li>Seguir aprendiendo<\/li><li>Iniciar un programa de afiliados<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/27479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=27479"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/27479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/27480"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=27479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=27479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=27479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}