Una forma de atraer y retener a los clientes habituales es a trav\u00e9s de un sitio de afiliaci\u00f3n. Estructurar tu negocio de esta forma puede facilitarte la gesti\u00f3n de tus horarios, la organizaci\u00f3n de la informaci\u00f3n de tus clientes y la medici\u00f3n de tu flujo de caja.<\/p>\n\n\n\n

En este art\u00edculo, te explicaremos por qu\u00e9 un sitio de afiliaci\u00f3n puede ser una gran opci\u00f3n para los escritores. Luego te mostraremos c\u00f3mo vender tus escritos en l\u00ednea con un sitio MemberPress en 4 pasos. \u00a1Vamos a empezar!<\/p>\n\n\n\n

<\/span>Por qu\u00e9 un sitio de afiliaci\u00f3n es una gran idea para los escritores<\/span><\/h2>\n\n\n\n
Estructurar tu negocio de escritura online como un sitio de afiliaci\u00f3n puede resultar bastante beneficioso. En primer lugar, a medida que los usuarios se registren, se a\u00f1adir\u00e1n a una base de datos organizada de clientes. De este modo, te resultar\u00e1 m\u00e1s f\u00e1cil saber qu\u00e9 clientes est\u00e1n activos y contactar con los que han dejado de ser miembros.<\/p>\n\n\n\n
Adem\u00e1s, tendr\u00e1s mayor visibilidad sobre la cantidad de trabajo que hay en el horizonte. Los clientes que escriben van y vienen, as\u00ed que cuando veas menos miembros activos de los que te gustar\u00eda, probablemente sea el momento de empezar a lanzarte.<\/p>\n\n\n\n
Por \u00faltimo, dependiendo de c\u00f3mo estructure sus precios, puede potencialmente\u00a0 cobrar<\/a>\u00a0por adelantado. As\u00ed se puede dedicar m\u00e1s tiempo a escribir y menos a perseguir los pagos atrasados.<\/p>\n\n\n\n

<\/span>Ejemplo MemberPress Servicios de redacci\u00f3n Sitio web: copyblogger<\/span><\/h3>\n\n\n\n
$\"P\u00e1gina$ <\/a><\/figure>\n\n\n\n
Servicio de redacci\u00f3n en l\u00ednea copyblogger<\/a> ha publicado m\u00e1s de 3.000 art\u00edculos e innumerables piezas de contenido. Este contenido ha ayudado a las empresas a mejorar su posicionamiento en l\u00ednea y a aumentar las visitas diarias durante los \u00faltimos 15 a\u00f1os. <\/p>\n\n\n\n
Copyblogger utiliza la plataforma MemberPress para gestionar sus planes de servicios de redacci\u00f3n personalizados.<\/p>\n\n\n\n
<\/span>Flexibilidad de la estructura de precios<\/span><\/h3>\n\n\n\n
Con un sitio de membres\u00eda de servicios de escritura como copyblogger, puedes establecer tus niveles de membres\u00eda basados en cosas como palabras por mes. Con este tipo de estructura atractivo para una amplia gama de clientes potenciales <\/strong>- desde peque\u00f1as empresas hasta organizaciones a gran escala. <\/p>\n\n\n\n
Adem\u00e1s, puede ofrecer un nivel de afiliaci\u00f3n de prueba gratuito que los usuarios puedan ampliar f\u00e1cilmente. Es una buena opci\u00f3n para los clientes que no est\u00e1n preparados para comprometerse y quieren probar antes de comprar. <\/p>\n\n\n\n
Al utilizar una prueba gratuita, te est\u00e1s aferrando a una base de clientes potenciales m\u00e1s amplia, y puedes mantener la comunicaci\u00f3n con ellos a trav\u00e9s de cosas como boletines mensuales y publicaciones en el blog.<\/p>\n\n\n\n
<\/span>C\u00f3mo vender sus escritos en l\u00ednea con un sitio MemberPress (en 4 pasos)<\/span><\/h2>\n\n\n\nAntes de empezar, necesitar\u00e1s tener un sitio WordPress en funcionamiento. No te preocupes por hacerlo elegante. S\u00f3lo necesitar\u00e1s lo b\u00e1sico, que es este recorrido<\/a> le ayudar\u00e1.<\/p>\n\n\n\n
Tambi\u00e9n tendr\u00e1s que elegir un tema para tu sitio de WordPress. La buena noticia es que hay muchas opciones entre las que elegir. Echa un vistazo a este art\u00edculo para empezar.<\/p>\n\n\n\n
\n\t LEER >> \"Los 25 mejores temas minimalistas de WordPress para escritores\" de WPBeginner\"<\/a>\n<\/div>\n\n\n\n\n
Una vez que su sitio de WordPress est\u00e1 todo listo, usted est\u00e1 listo para iniciar un sitio de membres\u00eda para vender sus servicios de escritura en cuatro pasos. <\/p>\n\n\n\n
<\/span>Paso 1: Elegir un plugin de afiliaci\u00f3n<\/span><\/h3>\n\n\n\n
La forma m\u00e1s f\u00e1cil de convertir un sitio de WordPress existente en un negocio en l\u00ednea es mediante el uso de un plugin. Nuestro MemberPress<\/a> plugin es una opci\u00f3n excelente, ya que es f\u00e1cil de configurar y te da mucha flexibilidad a la hora de dise\u00f1ar tu negocio.<\/p>\n\n\n
\n
$\"P\u00e1gina$ <\/a><\/figure>\n<\/div>\n\n\n
MemberPress ofrece varios niveles de precios<\/a>, para que pueda elegir el que m\u00e1s le convenga. Una vez que haya completado su compra y descargado el plugin, puede abrir su panel de WordPress para instalarlo.<\/p>\n\n\n\n
A continuaci\u00f3n, vaya a\u00a0Plugins <\/em>> A\u00f1adir nuevo<\/em>\u00a0y haga clic en el bot\u00f3n\u00a0Subir Plugin<\/em>\u00a0bot\u00f3n . Despu\u00e9s de localizar el archivo zip, puede seleccionar Instalar ahora<\/em>seguido de Activar<\/em>. <\/p>\n\n\n\n
Por \u00faltimo, puede introducir su clave de licencia. Deber\u00eda poder encontrarla en su\u00a0Mi cuenta<\/em>\u00a0p\u00e1gina de nuestro sitio web. <\/p>\n\n\n\n
Copie el c\u00f3digo y p\u00e9guelo en el campo\u00a0Clave de licencia<\/em>\u00a0en la p\u00e1gina de configuraci\u00f3n del plugin. A continuaci\u00f3n, puede hacer clic en el bot\u00f3n\u00a0Activar licencia<\/em>\u00a0Clave<\/em> para completar la activaci\u00f3n:<\/p>\n\n\n
\n
$\"Pantalla$ <\/a><\/figure>\n<\/div>\n\n\n
Tambi\u00e9n puedes acceder a tu cuenta desde tu panel de control. Con MemberPress listo para funcionar, puedes empezar a configurar tus ajustes.<\/p>\n\n\n\n
<\/span>Paso 2: Determine sus precios<\/span><\/h3>\n\n\n\n
El siguiente paso es determinar el precio de sus servicios. Hay un par de modelos de afiliaci\u00f3n<\/a> que se prestan bien a los servicios de redacci\u00f3n.<\/p>\n\n\n\n
Como ya se ha mencionado, podr\u00eda ofrecer una afiliaci\u00f3n en la que el abonado reciba un conjunto n\u00famero de palabras al mes<\/strong>. Puedes configurar la afiliaci\u00f3n para que se renueve cada mes hasta que el cliente decida darse de baja.<\/p>\n\n\n\n
Quiz\u00e1 lo m\u00e1s sencillo sea crear diferentes paquetes<\/strong>. Cada paquete puede incluir un n\u00famero determinado de palabras por un precio fijo. Puedes adaptarlo a tu tipo de escritura. <\/p>\n\n\n\n
Si se se adapta mejor a su negocio<\/a>En t\u00e9rminos de publicaciones en redes sociales o descripciones de art\u00edculos.<\/p>\n\n\n\n
\n\n $\"CoachKit$ <\/a>\n<\/div><\/div>\n\n\n\n\n
Si opta por esta opci\u00f3n, aseg\u00farese de que su p\u00e1gina de precios deja claro qu\u00e9 incluye cada nivel. Es posible que quieras mantener estos niveles muy simples y crear complementos si deseas ofrecer servicios adicionales, como la b\u00fasqueda de im\u00e1genes.<\/p>\n\n\n\n
Para crear una afiliaci\u00f3n con esta estructura de precios escalonada, puede ir a\u00a0MemberPress <\/em>> Afiliaciones<\/em>\u00a0desde el panel de control de WordPress. <\/p>\n\n\n\n
Una vez que pulse el bot\u00f3n\u00a0A\u00f1adir nuevo<\/em>\u00a0acceder\u00e1 a la p\u00e1gina\u00a0A\u00f1adir nuevos miembros<\/em>\u00a0pantalla:<\/p>\n\n\n
\n
$\"A\u00f1adir$ <\/a><\/figure>\n<\/div>\n\n\n
Puede dar a su afiliaci\u00f3n un t\u00edtulo y rellenar una descripci\u00f3n detallando lo que incluye el nivel. En\u00a0Opciones de afiliaci\u00f3n<\/em>puede personalizar el bot\u00f3n de registro y el precio caja<\/a>. <\/p>\n\n\n\n
Incluso puede crear una p\u00e1gina de agradecimiento espec\u00edfica para los afiliados:<\/p>\n\n\n
\n
$\"La$ <\/a><\/figure>\n<\/div>\n\n\n
En\u00a0Condiciones de afiliaci\u00f3n<\/em>\u00a0es donde puede seleccionar un precio para su nivel. Con esta estructura de precios, es probable que desee establecer el\u00a0Tipo de facturaci\u00f3n<\/em>\u00a0a\u00a0Una sola vez<\/em>. <\/p>\n\n\n\n
Si lo desea, tambi\u00e9n puede establecer que la suscripci\u00f3n caduque. Esto podr\u00eda facilitar la previsi\u00f3n de su carga de trabajo y animar a los clientes a utilizar sus asignaciones de palabras y volver a comprar.<\/p>\n\n\n\n
Una vez que est\u00e9 satisfecho con el paquete que ha creado, puede hacer clic en el bot\u00f3n\u00a0Publique<\/em>\u00a0para publicarlo en su sitio web. MemberPress crea autom\u00e1ticamente una p\u00e1gina de precios personalizable para usted en funci\u00f3n de la informaci\u00f3n que proporcione.<\/p>\n\n\n\n
$\"p\u00e1gina$ <\/a><\/figure>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> crear afiliaciones en MemberPress (+ una visi\u00f3n general y configuraci\u00f3n)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-offer-a-trial-period\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_a_Trial_Period\"><\/span>Paso 3: Ofrezca un periodo de prueba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si acaba de poner en marcha su negocio, ofrecer un periodo de prueba o un art\u00edculo de muestra puede convencer a los clientes potenciales para que prueben sus servicios. Puedes configurarlo utilizando la funci\u00f3n de cupones de MemberPress.<\/p>\n\n\n\n<p>Para ello, vaya a\u00a0<em>MemberPress <\/em>> <em>Cupones<\/em>\u00a0y haga clic en el bot\u00f3n\u00a0<em>A\u00f1adir nuevo<\/em>\u00a0bot\u00f3n. Ver\u00e1 el icono\u00a0<em>A\u00f1adir nuevo cup\u00f3n<\/em>\u00a0pantalla:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon.png\"><img decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon-1024x508.png\" alt=\"A\u00f1adir un nuevo cup\u00f3n a MemberPress.\" class=\"wp-image-27518\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon-1024x508.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon-768x381.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon.png 1407w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Aqu\u00ed, crearemos un cup\u00f3n que permitir\u00e1 a los usuarios obtener sus primeras 1.000 palabras gratis. Para\u00a0<em>Descuento<\/em>, introduzca \u201c100\u201d en el campo y seleccione el signo de porcentaje en el men\u00fa desplegable. En este caso, puede dejar el\u00a0<em>Modo de descuento<\/em>\u00a0como\u00a0<em>Est\u00e1ndar<\/em>. Por \u00faltimo, puede limitar el n\u00famero de veces que se puede utilizar el cup\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/coupon-options.png\"><img decoding=\"async\" width=\"723\" height=\"584\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/coupon-options.png\" alt=\"Configuraci\u00f3n de las opciones de los cupones.\" class=\"wp-image-27519\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/coupon-options.png 723w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/coupon-options-300x242.png 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Tiene la opci\u00f3n de programar fechas de inicio y fin para su cup\u00f3n. Puede seleccionar la afiliaci\u00f3n a la que desea que se aplique el cup\u00f3n. Adem\u00e1s, puede que incluso desee crear un nivel con un peque\u00f1o recuento de palabras dise\u00f1ado para utilizar con este cup\u00f3n.<\/p>\n\n\n\n<p><em><strong>CONSEJO \u00daTIL:<\/strong> Para ver un tutorial completo sobre c\u00f3mo utilizar los Cupones MemberPress, echa un vistazo al siguiente v\u00eddeo:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"1f6bQEp8KsCzhK3Ue7a60HZXs2AgOTeogiN05olSBZUqyurwnH8YwrNdI9xqAdpymMTLazP7hFvI\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear cupones en MemberPress (Tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-create-email-reminders\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Email_Reminders\"><\/span>Paso 4: Crear recordatorios por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, es posible que desee configurar algunos recordatorios por correo electr\u00f3nico para ayudar a conseguir algunas tareas administrativas de su plato. Puedes crear recordatorios para informar a los clientes de que sus tarjetas de cr\u00e9dito est\u00e1n a punto de caducar o para confirmar las actualizaciones de sus afiliaciones.<\/p>\n\n\n\n<p>Desde su panel de control, puede navegar a\u00a0<em>MemberPress <\/em>> <em>Ajustes<\/em>\u00a0y haga clic en el bot\u00f3n\u00a0<em>Correos electr\u00f3nicos<\/em>\u00a0ficha:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails-1024x506.png\" alt=\"Recordatorios por correo electr\u00f3nico que puede personalizar y enviar con MemberPress.\" class=\"wp-image-27615\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ver\u00e1s una amplia lista de recordatorios por correo electr\u00f3nico que puedes activar o desactivar. Puedes hacer clic en el bot\u00f3n\u00a0<em>Editar<\/em>\u00a0junto a cualquier correo electr\u00f3nico para editar el mensaje.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"F4Fije9qDBk35u8kgKSzJGnpILoydc281wUTHxVXYs6dBtrmERmMGZzfpqYc7efUgDAP0P9Olov2WjJv3QK5i\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo configurar correos electr\u00f3nicos recordatorios en MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GgVZCxhSYi8?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> C\u00d3MO ESTABLECER RECORDATORIOS EN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Utilizar un sitio de afiliaci\u00f3n para vender servicios de escritura puede facilitarle mucho la gesti\u00f3n de su negocio. Puede que descubra que tiene m\u00e1s tiempo para escribir. Y es posible que puedas aceptar m\u00e1s clientes para que tu negocio crezca m\u00e1s r\u00e1pido.<\/p>\n\n\n\n<p>Como discutimos en este post, usted puede comenzar con un sitio de membres\u00eda de escritura en cuatro pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Instale un plugin de afiliaci\u00f3n como\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/es\/\" rel=\"noreferrer noopener\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Determine c\u00f3mo estructurar sus precios.<\/li>\n\n\n\n<li>Ofrezca un periodo de prueba.<\/li>\n\n\n\n<li>Cree recordatorios por correo electr\u00f3nico.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo vender tus escritos online con MemberPress? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a writer, you probably spend quite a bit of time marketing your services online. Once you land a client, it\u2019s often difficult to predict how long the job will last or how much work they\u2019ll require from you. One way to attract and hold on to regular clients is through a membership site. 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