{"id":28274,"date":"2021-09-16T07:00:00","date_gmt":"2021-09-16T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=28274"},"modified":"2022-11-16T15:15:26","modified_gmt":"2022-11-16T22:15:26","slug":"how-to-craft-an-seo-strategy-for-paywall-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/","title":{"rendered":"C\u00f3mo elaborar una estrategia SEO para contenidos de pago en WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Parece una tarea dif\u00edcil. Como propietario de un sitio de afiliaci\u00f3n, desea ocultar el contenido. Por otro lado, necesita que su contenido sea detectable. \u00bfC\u00f3mo puede cuadrar todo esto?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac544ff3d44e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac544ff3d44e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Why_would_you_want_to_paywall\" >\u00bfPor qu\u00e9 quieres un muro de pago?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Giving_the_customer_what_they_want_%E2%80%93_for_a_price\" >Dar al cliente lo que quiere, por un precio<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Lead-in\" >Entrada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Metered\" >Con contador<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Dynamic_paywalls\" >Paywalls din\u00e1micos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Hard_paywalls\" >Paredes de pago duras<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Getting_technical\" >La t\u00e9cnica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Three_additional_tips\" >Tres consejos adicionales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Keywords\" >Palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, hay varias opciones que permiten restringir el acceso a los contenidos, pero siguen proporcionando palabras clave competitivas que generan tr\u00e1fico. Para las empresas de software como servicio, en particular, hay muchas maneras de mejorar su marco SEO SaaS sin dejar de ser cerrado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n analizaremos estos enfoques, pero antes, h\u00e1gase esta pregunta...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_would_you_want_to_paywall\"><\/span>\u00bfPor qu\u00e9 quieres un muro de pago?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las puertas pueden ser contraproducentes si lo \u00fanico que quiere es atraer m\u00e1s visitantes y enlaces. Sin embargo, si lo que quieres es aumentar el n\u00famero de suscriptores y consumidores comprometidos, tu contenido deber\u00eda tener puertas.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas son las ventajas de crear un muro de pago:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtendr\u00e1 m\u00e1s informaci\u00f3n sobre los usuarios que pagan por acceder a los contenidos.<\/li>\n\n\n\n<li>Los usuarios valoran m\u00e1s los contenidos de pago que los gratuitos. Los consideran m\u00e1s \u00fatiles, fiables y leg\u00edtimos.<\/li>\n\n\n\n<li>Un usuario que accede a un contenido cerrado tiene m\u00e1s probabilidades de convertirse en un cliente habitual. De este modo, un muro de pago es un medio de <a href=\"https:\/\/blog.shift4shop.com\/top-lead-generation-statistics-for-your-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">generaci\u00f3n de contactos<\/a>.<\/li>\n\n\n\n<li>Un muro de pago genera ingresos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si decide utilizar un muro de pago, lo primero que debe hacer es encontrar un proveedor fiable y de alta calidad. <a href=\"https:\/\/memberpress.com\/es\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">proveedor<\/a>como MemberPress, que puede hacer que esto suceda. A continuaci\u00f3n, aseg\u00farese de que merece la pena pagar por el contenido. Un buen ejemplo de ello es el <em>New York Times<\/em>que, en mayo de 2021, contaba con 7,5 millones de abonados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites.png\"><img decoding=\"async\" width=\"661\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png\" alt=\"Sitios web de suscripci\u00f3n a noticias m\u00e1s populares\" class=\"wp-image-52717\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png 661w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-194x300.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-768x1190.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-992x1536.png 992w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-110x170.png 110w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-396x614.png 396w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-442x684.png 442w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-665x1030.png 665w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-334x518.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-101x156.png 101w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-956x1480.png 956w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites.png 1033w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/a><figcaption class=\"wp-element-caption\">Imagen iva <a href=\"https:\/\/www.statista.com\/chart\/24772\/news-websites-with-the-most-paid-subscribers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista.com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En un mundo lleno de informaci\u00f3n gratuita, \u00bfpor qu\u00e9 la gente cree que merece la pena pagar por las noticias? La raz\u00f3n principal es <strong>reputaci\u00f3n<\/strong>. Peri\u00f3dicos como el <em>New York Times<\/em> est\u00e1n establecidos y gozan de confianza. Son activos monetizables. Cuando hay tantas \"verdades alternativas\", es muy valioso tener acceso a lo que se puede considerar con confianza como la verdad real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no puedes aportar ese reconocimiento y valor de marca, tendr\u00e1s que pensar en otra raz\u00f3n por la que la gente pague por tus contenidos. Una de las mejores es <strong>unicidad del contenido<\/strong>. Otra es la buena y anticuada <strong>calidad<\/strong>. Al fin y al cabo, <a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-content-creation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">el contenido importa<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras piensa en la importancia de los contenidos, veamos c\u00f3mo puede aplicar el gating.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giving_the_customer_what_they_want_%E2%80%93_for_a_price\"><\/span>Dar al cliente lo que quiere, por un precio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google ofrece a los proveedores de contenidos algo conocido como \"<strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">muestreo flexible<\/a><\/strong>\". De este modo, podr\u00e1 decidir qu\u00e9 parte de su contenido desea poner a disposici\u00f3n de los usuarios.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al fin y al cabo, tiene sentido regalar parte del contenido, porque si no, \u00bfc\u00f3mo va a saber el consumidor que quiere pagar m\u00e1s? Rara es la tienda que no tiene nada en exposici\u00f3n. M\u00e1s raro a\u00fan es que una tienda sin nada en exposici\u00f3n tenga clientes haciendo cola para soltar su dinero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implantar un muro de pago ser\u00e1 mucho m\u00e1s f\u00e1cil si la herramienta que utiliza para crearlo se basa en un sistema de gesti\u00f3n de contenidos como <a href=\"https:\/\/memberpress.com\/es\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se indican algunas formas de ofrecer un muestreo flexible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead-in\"><\/span>Entrada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\"><img decoding=\"async\" width=\"623\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\" alt=\"entrada de pago del wall street journal\" class=\"wp-image-28275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png 623w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin-300x241.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><figcaption class=\"wp-element-caption\">Portada de un art\u00edculo en el sitio web de The Wall Street Journal.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con este enfoque, se ofrece al lector una peque\u00f1a parte de un art\u00edculo. Se puede utilizar un resumen ejecutivo o un p\u00e1rrafo introductorio sencillo. El resto del contenido permanece inaccesible y bloqueado hasta que el usuario abone una cuota. Probablemente hayas visto <em>En<\/em> <em>Wall Street Journal<\/em> y <em>El Economista<\/em> utilizar este m\u00e9todo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metered\"><\/span>Con contador<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window.png\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png\" alt=\"art\u00edculo de pago del new york times\" class=\"wp-image-28276\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-300x178.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-768x455.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1536x910.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-2048x1214.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Un art\u00edculo medido en el sitio web de The New York Times.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El muestreo medido permite a los usuarios acceder a art\u00edculos completos un n\u00famero limitado de veces. Por ejemplo, pueden acceder sin pagar a art\u00edculos tres veces al mes. Una vez agotado el permiso, se les pide que paguen una cuota para tener acceso ilimitado. Este enfoque es el preferido por la <em>New York Times<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su elecci\u00f3n depender\u00e1 de la naturaleza del contenido que ofrezca. Por ejemplo, si tiene material en profundidad que trata un tema atractivo, puede que el enfoque de introducci\u00f3n funcione mejor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede plantear la pregunta de forma irresistible delante del muro de pago y ofrecer una soluci\u00f3n detallada al otro lado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cabe mencionar aqu\u00ed otros dos enfoques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_paywalls\"><\/span>Paywalls din\u00e1micos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de una idea relativamente nueva. Toma el concepto de personalizaci\u00f3n (utilizado en el marketing de b\u00fasqueda empresarial) y lo aplica a las barreras. Un muro de pago din\u00e1mico utiliza datos para determinar qu\u00e9 opci\u00f3n de suscripci\u00f3n ofrecer. Por ejemplo, puede ofrecer al usuario acceso s\u00f3lo a determinadas \u00e1reas del sitio por un precio reducido, en lugar de pedirle que pague por material que nunca querr\u00e1 leer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este enfoque requiere una buena cantidad de captura de datos, que por lo general s\u00f3lo est\u00e1 disponible en el <a href=\"https:\/\/memberpress.com\/es\/tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">principales plug-ins de afiliaci\u00f3n<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, con MemberPress, puede insertar un <a href=\"https:\/\/memberpress.com\/es\/docs\/available-shortcodes\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f3digo corto<\/a> en su contenido que detectar\u00e1 si el usuario ha iniciado sesi\u00f3n. Cuando un usuario conectado vea una p\u00e1gina que contenga ese shortcode, podr\u00e1 ver el contenido en el que se ha colocado el shortcode.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hard_paywalls\"><\/span>Paredes de pago duras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un muro de pago estricto no suele ser la mejor opci\u00f3n, ya que no permite probar el contenido. M\u00e1s bien, obliga a los usuarios a comprar a ciegas. Si acabas de empezar y a\u00fan no tienes una marca consolidada, es probable que un muro de pago estricto no sea la mejor opci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_technical\"><\/span>La t\u00e9cnica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png\"><img decoding=\"async\" width=\"960\" height=\"516\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png\" alt=\"c\u00f3digo inform\u00e1tico en una pantalla\" class=\"wp-image-28277\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code-768x413.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Necesita que los motores de b\u00fasqueda puedan \"ver\" el contenido que no quiere que vean los clientes que no pagan. Entonces, \u00bfc\u00f3mo ganar visibilidad manteniendo las cosas ocultas? Google ofrece formas de utilizar <strong>datos estructurados<\/strong> para asegurarse de que su contenido aparece en muchas SERPs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos dos herramientas que puedes utilizar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hojas de estilo en cascada<\/strong> Los CCS suelen utilizarse para mejorar el aspecto visual de los sitios web y ofrecer una mejor experiencia de usuario (UX). A Google le gusta que se utilicen los CCS para separar el contenido gratuito del contenido de pago. Al utilizar los CCS junto con datos estructurados JSON-LD, puedes indicar a los motores de b\u00fasqueda que determinadas partes de tu contenido no deben difundirse de forma indiscriminada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede fijar el <em>cssSelector <\/em>a .paywall, y utilice el atributo hasPart para asegurarse de que el contenido permanece cerrado de la forma que elija. Esta construcci\u00f3n se puede automatizar con el uso de la detecci\u00f3n de procesos o enfoques similares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la parte t\u00e9cnica no entra dentro de sus competencias, hay todo tipo de opciones. <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-find-a-great-web-developer-for-your-membership-site-or-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">grandes desarrolladores<\/a> que pueden ayudarte. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Three_additional_tips\"><\/span>Tres consejos adicionales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Familiar\u00edcese con las p\u00e1ginas m\u00f3viles aceleradas (<a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-accelerated-mobile-pages-amp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMP)<\/a> para mejorar la velocidad de carga en dispositivos m\u00f3viles.<\/li>\n\n\n\n<li>Utilice la herramienta de inspecci\u00f3n de URL de Google para comprobar c\u00f3mo rastrea y representa Google una URL de su sitio.<\/li>\n\n\n\n<li>No olvide fijarse en lo que hacen sus competidores. A veces merece la pena realizar un an\u00e1lisis SEO de la competencia y tomar ideas prestadas de tus rivales. Al fin y al cabo, es una forma de adulaci\u00f3n.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keywords\"><\/span>Palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que con cualquier contenido, a la hora de elaborar una estrategia SEO para contenidos de pago, es importante tener en cuenta el tipo de usuario al que se quiere atraer. Si quieres tener una buena oportunidad de atraer a aquellos que est\u00e1n dispuestos a pagar por lo que ofreces, tendr\u00e1s que utilizar palabras clave espec\u00edficas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizando <a href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">palabras clave de cola larga<\/a> En lugar de utilizar t\u00e9rminos generales y vagos, puedes centrarte en aquellos consumidores que tienen m\u00e1s probabilidades de comprar lo que vendes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed pues, los muros de pago y los principios de SEO no son mutuamente excluyentes, \u00bfqui\u00e9n lo iba a decir? Y, cuando lo haya puesto todo en orden y est\u00e9 listo para enviar algunos ganchos de marketing, no olvide que no tiene que empezar de cero con su difusi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Piense en adaptar los contenidos existentes para utilizarlos en <a href=\"https:\/\/www.business2community.com\/content-marketing\/how-to-repurpose-content-for-your-email-marketing-campaigns-02418202\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">campa\u00f1as de correo electr\u00f3nico<\/a>por ejemplo. Eso es lo bueno de los buenos contenidos: no tienen por qu\u00e9 tener un \u00fanico objetivo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una \u00faltima reflexi\u00f3n: no te preocupes demasiado por los aprovechados. Preoc\u00fapese m\u00e1s por que la inscripci\u00f3n sea fluida, sin momentos de fricci\u00f3n a lo largo del recorrido del usuario. Comb\u00ednalo con la visibilidad en los motores de b\u00fasqueda y estar\u00e1s listo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con imaginaci\u00f3n y siguiendo unas cuantas reglas, puede asegurarse de tener una estrategia SEO para contenidos de pago que realmente funcione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes m\u00e1s preguntas sobre c\u00f3mo elaborar una estrategia SEO para contenidos de pago? 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