{"id":28661,"date":"2021-08-18T07:35:07","date_gmt":"2021-08-18T13:35:07","guid":{"rendered":"https:\/\/memberpress.com\/?p=28661"},"modified":"2024-10-01T10:33:04","modified_gmt":"2024-10-01T14:33:04","slug":"how-to-optimize-email-automation-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/","title":{"rendered":"C\u00f3mo optimizar la automatizaci\u00f3n del correo electr\u00f3nico para su sitio de membres\u00eda de WordPress"},"content":{"rendered":"<p>La fidelizaci\u00f3n de los clientes es algo en lo que todas las empresas intentan trabajar a la hora de establecer una relaci\u00f3n con ellos. Al fin y al cabo, las empresas siempre intentan convertir a los clientes potenciales en clientes y cuidar bien a los existentes. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69dadf55dfa22\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dadf55dfa22\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Why_Use_Email_Marketing\" >\u00bfPor qu\u00e9 utilizar el marketing por correo electr\u00f3nico?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Automation\" >Automatizaci\u00f3n del marketing por correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_Does_Email_Automation_Work\" >\u00bfC\u00f3mo funciona la automatizaci\u00f3n del correo electr\u00f3nico?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#6_Must-Have_Email_Campaigns_for_Your_Membership_Site\" >6 campa\u00f1as de correo electr\u00f3nico imprescindibles para su sitio de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Tips_for_Effective_Automation\" >Consejos de email marketing para una automatizaci\u00f3n eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Sender_The_Best_Email_Marketing_Tools_for_Automation\" >Sender Las mejores herramientas de email marketing para la automatizaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_to_Use_Sender_with_MemberPress\" >C\u00f3mo utilizar Sender con MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#PRO_TIP\" >CONSEJO PROFESIONAL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Lets_Recap\" >Recapitulemos<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Si gestiona un sitio de afiliaci\u00f3n, necesitar\u00e1 que se registren nuevos miembros y que los antiguos mantengan sus suscripciones. <\/p>\n\n\n\n<p>Para hacer frente a ambos, <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/\" title=\"\">marketing por correo electr\u00f3nico<\/a> puede ser una soluci\u00f3n perfecta. En lugar de limitarse a utilizar los correos electr\u00f3nicos para un registro, puede llevarlos a otro nivel y crear una lista de correos electr\u00f3nicos que le ayude a aumentar el conocimiento de la marca, generar conversiones y, por supuesto, hacer crecer las afiliaciones al sitio.<\/p>\n\n\n\n<p>En este art\u00edculo, le explicaremos por qu\u00e9 debe utilizar <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> y las ventajas de a\u00f1adir t\u00e9cnicas de automatizaci\u00f3n. A continuaci\u00f3n, te explicaremos c\u00f3mo funciona la automatizaci\u00f3n del correo electr\u00f3nico y te indicaremos seis situaciones en las que te conviene utilizarla. <\/p>\n\n\n\n<p>Por \u00faltimo, pero no por ello menos importante, le dejaremos con algunos consejos finales e incluso una herramienta de automatizaci\u00f3n de correo electr\u00f3nico GRATUITA para ayudarle a iniciar su pr\u00f3xima campa\u00f1a. \u00a1A trabajar! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Email_Marketing\"><\/span>\u00bfPor qu\u00e9 utilizar el marketing por correo electr\u00f3nico? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing por correo electr\u00f3nico es uno de los m\u00e9todos m\u00e1s eficaces para aumentar las ventas y convertir clientes potenciales en clientes reales. Adem\u00e1s, puede llegar a much\u00edsimas personas en cuesti\u00f3n de clics.<\/p>\n\n\n\n<p>Sin embargo, necesita planificar una estrategia bien pensada para asegurarse de que sus correos electr\u00f3nicos se leen y destacan entre la competencia. Para ello, es imprescindible contar con el proceso de automatizaci\u00f3n adecuado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Automation\"><\/span>Automatizaci\u00f3n del marketing por correo electr\u00f3nico <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La automatizaci\u00f3n del marketing por correo electr\u00f3nico se utiliza para enviar \"correos electr\u00f3nicos de activaci\u00f3n\" a sus suscriptores. Estos correos electr\u00f3nicos se personalizan en funci\u00f3n de las acciones de los consumidores y de los segmentos asignados, y se env\u00edan de forma programada o automatizada. <\/p>\n\n\n\n<p>Con un toque de personalizaci\u00f3n, la automatizaci\u00f3n del correo electr\u00f3nico ayuda a llegar a los clientes potenciales y a los consumidores de forma eficaz, lo que permite a los profesionales del marketing obtener los mejores resultados posibles.<\/p>\n\n\n\n<p>La automatizaci\u00f3n tiene m\u00faltiples ventajas. En primer lugar, ahorra mucho tiempo a la hora de crear y enviar nuevas campa\u00f1as. Tambi\u00e9n le permite <a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">segmenta tu correo l<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">st<\/a>para que su contenido se adapte a los datos demogr\u00e1ficos, comportamientos y necesidades espec\u00edficos de los clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\" alt=\"ilustraci\u00f3n del segmento de marketing\" class=\"wp-image-36875\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Con la ayuda de la automatizaci\u00f3n del marketing por correo electr\u00f3nico, podr\u00e1 agrupar a su audiencia de forma eficaz y, como resultado, ver\u00e1 aumentar las transacciones y los ingresos.<\/p>\n\n\n\n<p>Adem\u00e1s, la automatizaci\u00f3n ayuda a mantener un excelente compromiso con los clientes potenciales y actuales. Por \u00faltimo, aumenta la eficiencia y convierte a los clientes potenciales en clientes de pago.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Email_Automation_Work\"><\/span>\u00bfC\u00f3mo funciona la automatizaci\u00f3n del correo electr\u00f3nico? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La automatizaci\u00f3n del marketing por correo electr\u00f3nico puede utilizarse para los mercados B2B y B2C. El proceso comienza con determinados eventos desencadenantes o acciones que el cliente realiza en su sitio web. <\/p>\n\n\n\n<p>Ya sea un nuevo seguidor en las redes sociales, una rese\u00f1a, un carrito abandonado o una nueva compra, estas podr\u00edan ser las acciones de tu p\u00fablico que has estado esperando.<\/p>\n\n\n\n<p>Basado en los objetivos y metas de su sitio de membres\u00eda, usted puede crear una lista de acciones espec\u00edficas, las cuales resultar\u00e1n en el env\u00edo de un correo electr\u00f3nico justo despu\u00e9s de que esa acci\u00f3n haya sido realizada. Sin embargo, hay ciertas campa\u00f1as que todos los sitios de membres\u00eda deben considerar al optimizar la automatizaci\u00f3n del email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Must-Have_Email_Campaigns_for_Your_Membership_Site\"><\/span>6 campa\u00f1as de correo electr\u00f3nico imprescindibles para su sitio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La automatizaci\u00f3n del correo electr\u00f3nico puede ayudarle a crear campa\u00f1as personalizadas para dirigirse a segmentos de audiencia personalizados. Para empezar, querr\u00e1s preparar un conjunto de correos electr\u00f3nicos gen\u00e9ricos para enviar a las interacciones b\u00e1sicas de los consumidores, como:         <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Correo electr\u00f3nico de bienvenida<\/li>\n\n\n\n<li>Correo electr\u00f3nico de reenganche<\/li>\n\n\n\n<li>Correo electr\u00f3nico promocional<\/li>\n<\/ul>\n\n\n\n<p>A medida que pase el tiempo, aproveche para conocer un poco mejor a sus clientes y lance las siguientes campa\u00f1as de correo electr\u00f3nico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recordatorios autom\u00e1ticos de renovaci\u00f3n de suscripciones<\/li>\n\n\n\n<li>Incorporaci\u00f3n de nuevos clientes<\/li>\n\n\n\n<li>P\u00e9rdida de afiliaciones<\/li>\n<\/ul>\n\n\n\n<p>Aunque este tipo de correos electr\u00f3nicos son m\u00e1s gen\u00e9ricos, seguir\u00e1 siendo necesario enviar campa\u00f1as personalizadas a sus grupos segmentados. <\/p>\n\n\n\n<p>Los mensajes de correo electr\u00f3nico para notificar a los consumidores un carrito abandonado, pr\u00f3ximas rebajas o productos sugeridos pueden ser la clave de una relaci\u00f3n fruct\u00edfera con sus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Tips_for_Effective_Automation\"><\/span>Consejos de email marketing para una automatizaci\u00f3n eficaz <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La creaci\u00f3n de campa\u00f1as es un trabajo largo y duro, pero cuando se hace bien, disfrutar\u00e1 de un sinf\u00edn de beneficios. Lleva tiempo encontrar el equilibrio adecuado entre clientes potenciales y actuales; pero una vez que lo encuentres, la automatizaci\u00f3n del correo electr\u00f3nico se encargar\u00e1 del resto. <\/p>\n\n\n\n<p>Ya hemos mencionado la importancia de la segmentaci\u00f3n y de dividir a tu p\u00fablico en grupos; sin ello, tus correos electr\u00f3nicos no alcanzar\u00e1n los resultados esperados. Por ese motivo, la personalizaci\u00f3n del correo electr\u00f3nico es algo que debes incluir en tu estrategia de automatizaci\u00f3n del correo electr\u00f3nico para garantizar la m\u00e1xima optimizaci\u00f3n.<\/p>\n\n\n\n<p>Mientras sigue recopilando m\u00e1s informaci\u00f3n sobre sus clientes, tambi\u00e9n es necesario realizar pruebas para evaluar y analizar qu\u00e9 tipos de mensajes de correo electr\u00f3nico funcionan mejor en su mercado.<\/p>\n\n\n\n<p>Adem\u00e1s, dado que la mayor\u00eda de los correos electr\u00f3nicos se abren en dispositivos m\u00f3viles, es muy importante asegurarse de que est\u00e1 dise\u00f1ando versiones aptas para m\u00f3viles; de lo contrario, sus correos electr\u00f3nicos no alcanzar\u00e1n los m\u00e1ximos resultados. <\/p>\n\n\n\n<p>Por \u00faltimo, pero no por ello menos importante, la medici\u00f3n y el an\u00e1lisis de los resultados es una parte crucial del proceso de marketing por correo electr\u00f3nico. Incluso cuando tus correos electr\u00f3nicos est\u00e1n automatizados con \u00e9xito, tienes que revisar los resultados y adaptarlos a las cambiantes demandas de los consumidores para destacar entre las dem\u00e1s empresas de tu sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sender_The_Best_Email_Marketing_Tools_for_Automation\"><\/span>Remitente: Las mejores herramientas de email marketing para la automatizaci\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La automatizaci\u00f3n del marketing por correo electr\u00f3nico no es posible sin una gran herramienta o software que pueda ofrecerle ayuda. Aunque existen <a href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">muchas opciones<\/a> para elegir, hay una herramienta que destaca por ofrecer un plan GRATUITO PARA SIEMPRE.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png\" alt=\"Remitente: Una de las mejores herramientas de automatizaci\u00f3n de correo electr\u00f3nico\" class=\"wp-image-28664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-768x397.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sender ofrece todo lo necesario para el \u00e9xito del marketing por correo electr\u00f3nico, incluida la automatizaci\u00f3n inteligente. Puede abordar f\u00e1cilmente su contenido y llegar a su p\u00fablico con la ayuda de otras excelentes funciones disponibles. <\/p>\n\n\n\n<p>Sender tambi\u00e9n tiene muchos tutoriales disponibles para ayudarle a ejecutar una campa\u00f1a de marketing por correo electr\u00f3nico con \u00e9xito, junto con un equipo de soporte estelar disponible siempre que necesite asistencia personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Sender_with_MemberPress\"><\/span>C\u00f3mo utilizar Sender con MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg\" alt=\"memberpress y zapier\" class=\"wp-image-17916\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1080x608.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Utilizar Sender con MemberPress es f\u00e1cil con nuestro programa <a href=\"https:\/\/memberpress.com\/es\/addons\/zapier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integraci\u00f3n con Zapier<\/a>. Visite nuestro <a href=\"https:\/\/memberpress.com\/es\/docs\/official-memberpress-zapier-integration\/\" target=\"_blank\" rel=\"noopener\">Documento de ayuda de Zapier<\/a> para obtener instrucciones que le ayuden a instalarse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PRO_TIP\"><\/span>CONSEJO PROFESIONAL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Descubrir\u00e1 que muchas de las plantillas de correo electr\u00f3nico automatizadas de MemberPress tienen <strong>asteriscos por defecto<\/strong> en el asunto y el cuerpo del mensaje. Quiz\u00e1 quieras eliminarlos para dar a tus correos una sensaci\u00f3n m\u00e1s personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_Recap\"><\/span>Recapitulemos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Utilizar los correos electr\u00f3nicos \u00fanicamente para inscribirse ser\u00eda una p\u00e9rdida de tiempo. En su lugar, utilice las ventajas del marketing automatizado por correo electr\u00f3nico para recopilar datos de los consumidores y optimizar los eventos que tienen lugar en su sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p>Una de las mejores estrategias que puede utilizar es la automatizaci\u00f3n del correo electr\u00f3nico. 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18:57:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-08-18 12:47:17","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Optimize Email Automation for Your WordPress Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Membership 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