{"id":29063,"date":"2021-09-07T18:00:14","date_gmt":"2021-09-08T00:00:14","guid":{"rendered":"https:\/\/memberpress.com\/?p=29063"},"modified":"2026-02-24T13:01:27","modified_gmt":"2026-02-24T18:01:27","slug":"how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/","title":{"rendered":"C\u00f3mo crear un sitio para vender cursos online en WordPress (Gu\u00eda paso a paso)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>\u00bfQuieres crear un sitio de membres\u00eda monetizado para vender cursos en WordPress? Si es as\u00ed, \u00a1este art\u00edculo est\u00e1 hecho a tu medida!<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac5274eda44a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5274eda44a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Self-Hosted_is_Better\" >El autoalojamiento es mejor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#What_is_a_WordPress_Membership_Site\" >\u00bfQu\u00e9 es un sitio de socios de WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Why_Sell_Online_Courses_on_WordPress\" >\u00bfPor qu\u00e9 vender cursos en l\u00ednea en WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#How_to_Create_a_WordPress_Membership_Site_for_Selling_Courses\" >C\u00f3mo crear un sitio de membres\u00eda de WordPress para vender cursos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_1_Purchase_a_Domain_Name_and_Website_Hosting\" >Paso 1 Adquirir un nombre de dominio y alojamiento web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_2_Install_WordPress\" >Paso 2 Instalar WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_3_Install_a_WordPress_Theme\" >Paso 3 Instalar un tema de WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_4_Install_Memberpress\" >Paso 4 Instalar Memberpress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_5_Create_Your_First_Online_Course\" >Paso 5 Crear su primer curso en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_6_Add_Sections_and_Lessons\" >Paso 6 A\u00f1adir secciones y lecciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_7_Restrict_Course_Access_to_Membership_Plans\" >Paso 7 Restringir el acceso a los cursos a los planes de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_8_Preview_and_Customize_Course_View\" >Paso 8 Previsualizar y personalizar la vista del curso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_9_Add_a_Registration_Page\" >Paso 9 A\u00f1adir una p\u00e1gina de registro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Step_10_Promote_and_Sell_Your_Online_Course\" >Paso 10 Promocione y venda su curso en l\u00ednea<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#ReadyLaunch%E2%84%A2_Get_Set_Up_and_Ready_to_Sell_in_Under_a_Day\" >ReadyLaunch\u2122 | Prep\u00e1rese y est\u00e9 listo para vender en menos de un d\u00eda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#MemberPress_DFY_Services_Leave_it_to_the_Pros\" >MemberPress DFY Services | D\u00e9jelo en manos de profesionales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">El sector de la educaci\u00f3n en l\u00ednea est\u00e1 en pleno auge. Seg\u00fan los informes, el sector mundial de la educaci\u00f3n en l\u00ednea alcanzar\u00e1 un valor de m\u00e1s de $465 mil millones para 2028. \u00bfNo te gustar\u00eda llevarte una parte de ese pastel?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vender cursos en l\u00ednea es una forma estupenda de obtener ingresos pasivos mes tras mes. Usted realiza el trabajo de crear un solo curso y luego lo promociona para obtener ingresos recurrentes. Luego, cuantos m\u00e1s cursos crees, \u00a1m\u00e1s ingresos obtendr\u00e1s!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Self-Hosted_is_Better\"><\/span>El autoalojamiento es mejor <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos creadores utilizan plataformas alojadas como <a href=\"https:\/\/memberpress.com\/go\/udemy\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Udemy<\/a> y Skillshare para promocionar sus cursos. El problema son las tasas de terceros. <strong>Las plataformas alojadas se llevan una gran parte de sus beneficios, y <em>son due\u00f1os de tus datos<\/em>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuando gestionas tu negocio de cursos online en WordPress con MemberPress, mantienes tus beneficios y mantienes el control sobre tus datos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, explicaremos qu\u00e9 es un sitio de membres\u00eda y c\u00f3mo sacarle a\u00fan m\u00e1s partido con cursos en l\u00ednea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, te guiaremos paso a paso para que crees tu propio sitio web de membres\u00eda, que ser\u00e1 la plataforma perfecta para vender tus cursos en l\u00ednea. \u00a1Empecemos! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-wordpress-membership-site\"><span class=\"ez-toc-section\" id=\"What_is_a_WordPress_Membership_Site\"><\/span>\u00bfQu\u00e9 es un sitio de socios de WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un sitio web de suscripci\u00f3n o de pago te permite cobrar a los usuarios por el acceso a determinados contenidos de tu p\u00e1gina web. Estos contenidos podr\u00edan ser\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Im\u00e1genes premium,<\/li>\n\n\n\n<li>Infograf\u00eda<\/li>\n\n\n\n<li>Casos pr\u00e1cticos<\/li>\n\n\n\n<li>Hojas de trucos<\/li>\n\n\n\n<li>Otros recursos descargables<\/li>\n\n\n\n<li>Tutoriales<\/li>\n\n\n\n<li>Cursos<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Seminarios en l\u00ednea<\/li>\n\n\n\n<li>\u2026\u00a1y casi cualquier otra cosa!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al monetizar su sitio, los usuarios deber\u00e1n suscribirse a un plan de suscripci\u00f3n (mensual, trimestral, anual) o pagar una cuota \u00fanica para acceder a contenidos premium. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si eres coach, educador o formador, crear un sitio web de membres\u00eda es una forma estupenda de monetizar tu sitio web de WordPress. All\u00ed podr\u00e1s publicar el material de tus cursos (v\u00eddeos, tareas, cuestionarios, etc.) restringido a los suscriptores de pago. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-create-an-online-course\"><span class=\"ez-toc-section\" id=\"Why_Sell_Online_Courses_on_WordPress\"><\/span>\u00bfPor qu\u00e9 vender cursos en l\u00ednea en WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La educaci\u00f3n en l\u00ednea es un <a href=\"https:\/\/www.globenewswire.com\/news-release\/2023\/01\/30\/2597591\/0\/en\/E-learning-Market-Size-Report-465-47-Billion-by-2028-is-Driven-by-Growing-Higher-Education-Sector-Comprehensive-Analysis-by-The-Insight-Partners.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">miles de millones<\/a> (s\u00ed, mil millones con B) industria. La pandemia desempe\u00f1\u00f3 un papel importante en el aumento del valor de la industria. Oblig\u00f3 a muchos entrenadores, formadores e instituciones educativas a adaptarse a la ense\u00f1anza en l\u00ednea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero lejos de ser una soluci\u00f3n a corto plazo, los educadores en l\u00ednea aprendieron las ventajas de crear un curso en l\u00ednea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es una forma estupenda de monetizar tu p\u00e1gina web. Siempre que el contenido de tu curso est\u00e9 actualizado y sea relevante para los nuevos tiempos, crear un curso es, m\u00e1s o menos, algo que solo hay que hacer una vez. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crea el producto una sola vez y, a diferencia de un producto f\u00edsico, podr\u00e1s venderlo pr\u00e1cticamente a cualquier persona, en cualquier parte del mundo. No tienes que preocuparte por un <a href=\"https:\/\/droppe.com\/blog\/article\/eprocurement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ciclo de adquisiciones<\/a>ni el embalaje ni el env\u00edo como si se tratara de un producto f\u00edsico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x.png\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-1024x684.png\" alt=\"Persona que recibe clases de guitarra por Internet\" class=\"wp-image-19141\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-1024x684.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-768x513.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-840x561.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-1025x684.png 1025w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-1080x721.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/08\/Online-Courses@2x.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He aqu\u00ed algunas ventajas m\u00e1s de crear un curso en l\u00ednea: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una buena manera de establecerse como una autoridad en su nicho.<\/li>\n\n\n\n<li>Cuando vendes tu curso, est\u00e1s construyendo una lista de correo electr\u00f3nico y una comunidad. Esto abre un mar de oportunidades, como futuras ventas de cursos online, ingresos por ventas de afiliados recomendando productos, etc. <\/li>\n\n\n\n<li>Est\u00e1s abriendo m\u00faltiples fuentes de ingresos para ti a trav\u00e9s de tu blog.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un vistazo a los informes de ingresos de algunos de los principales bloggers de todo el mundo mostrar\u00e1 unos ingresos sustanciales (altos ingresos de 6 cifras) procedentes de la venta de cursos en l\u00ednea. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-a-wordpress-membership-site-for-selling-courses\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_WordPress_Membership_Site_for_Selling_Courses\"><\/span>C\u00f3mo crear un sitio de membres\u00eda de WordPress para vender cursos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Fp3bz72ifqBA\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo Crear + Vender Cursos Online en WordPress en 2024 (Cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt; C\u00d3MO CREAR UN CURSO EN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, repasemos los 10 pasos esenciales para crear un sitio web de membres\u00eda y vender tus cursos en l\u00ednea en WordPress. Sigue el v\u00eddeo de arriba para obtener una gu\u00eda paso a paso con im\u00e1genes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-purchase-a-domain-name-and-website-hosting\"><span class=\"ez-toc-section\" id=\"Step_1_Purchase_a_Domain_Name_and_Website_Hosting\"><\/span>Paso 1: Adquirir un nombre de dominio y alojamiento web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso es conseguir un <strong>nombre de dominio.<\/strong> Tendr\u00e1s que pensar bien el nombre, ya que reflejar\u00e1 la marca de tu empresa, por no mencionar que lo promocionar\u00e1s mucho. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque puedes elegir cualquier nombre de dominio, te conviene optar por uno que incluya las palabras clave a las que te diriges. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si est\u00e1 creando cursos en l\u00ednea sobre marketing digital, su dominio podr\u00eda ser algo parecido a digitalmarketingacademy.com, digicourses.com o algo similar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede adquirir un servicio de nombres de dominio de una empresa puntera, como <a href=\"https:\/\/memberpress.com\/go\/domain\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Dominio.es<\/a> o <a href=\"https:\/\/memberpress.com\/go\/namecheap\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Namecheap<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos alojamientos web como <a href=\"https:\/\/memberpress.com\/go\/dreamhost\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">DreamHost<\/a>o <a href=\"https:\/\/memberpress.com\/go\/bluehost\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Bluehost<\/a> tambi\u00e9n ofrecen el registro de dominios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede adquirir alojamiento gestionado por separado a trav\u00e9s de una plataforma como <a href=\"https:\/\/rapyd.cloud\/memberpress-hosting\/?fpr=memberpress\" title=\"\">Nube de Rapyd<\/a>que ofrece alojamiento espec\u00edfico para LMS y sitios de afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos servicios de alojamiento m\u00e1s personalizados garantizan que las p\u00e1ginas clave para los miembros de tu sitio web no se almacenen autom\u00e1ticamente en la cach\u00e9, lo que puede provocar problemas de rendimiento en tu sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar\u00e1 m\u00e1s informaci\u00f3n en nuestro blog sobre el<a href=\"https:\/\/memberpress.com\/es\/blog\/best-web-hosts-for-membership-sites\/\" title=\"\"> mejores alojamientos web para sitios de afiliaci\u00f3n de WordPress<\/a> para m\u00e1s informaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-install-wordpress\"><span class=\"ez-toc-section\" id=\"Step_2_Install_WordPress\"><\/span>Paso 2: Instalar WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si la idea de instalar WordPress te da miedo, te vas a llevar una grata sorpresa. La mayor\u00eda de los proveedores de alojamiento ofrecen un proceso de instalaci\u00f3n de WordPress muy sencillo. Es tan f\u00e1cil como hacer clic en un bot\u00f3n. Literalmente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/bluehost-wordpress-install-.jpg\"><img decoding=\"async\" width=\"709\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/bluehost-wordpress-install-.jpg\" alt=\"BlueHost WordPress configuraci\u00f3n \" class=\"wp-image-29073\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/bluehost-wordpress-install-.jpg 709w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/bluehost-wordpress-install--300x212.jpg 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, una vez que hayas contratado un plan de alojamiento con Bluehost, hay un proceso de configuraci\u00f3n muy sencillo para crear una p\u00e1gina web de WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3lo tiene que responder a unas sencillas preguntas, como el nombre del sitio, el eslogan y las credenciales de inicio de sesi\u00f3n, y la instalaci\u00f3n de WordPress se completar\u00e1 por usted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tome nota de las credenciales de inicio de sesi\u00f3n que introduzca. Las necesitar\u00e1 para iniciar sesi\u00f3n en el \u00e1rea de administraci\u00f3n de WordPress una vez instalado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, si necesita resolver alg\u00fan problema durante el proceso, le sugerimos que se ponga en contacto con <a href=\"https:\/\/memberpress.com\/go\/wptechsupport\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"Soporte t\u00e9cnico de WP\">Soporte t\u00e9cnico de WP<\/a>un equipo de expertos cualificados para todas sus necesidades de asistencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-install-a-wordpress-theme\"><span class=\"ez-toc-section\" id=\"Step_3_Install_a_WordPress_Theme\"><\/span>Paso 3: Instalar un tema de WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya hemos instalado WordPress, es hora de darle un nuevo aspecto a nuestra p\u00e1gina web instalando un tema de WordPress. Vamos a instalar uno de nuestros temas favoritos aqu\u00ed en MemberPress: <a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Divi<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage.jpg\"><img decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage.jpg\" alt=\"P\u00e1gina de inicio de Divi\" class=\"wp-image-45204\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage.jpg 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage-300x167.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage-768x427.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage-306x170.jpg 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage-840x467.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage-700x389.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIHomepage-156x87.jpg 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Y no somos los \u00fanicos que tenemos una opini\u00f3n favorable de Divi: su tema de WordPress y su creador de p\u00e1ginas se utilizan en m\u00e1s de <a href=\"https:\/\/trends.builtwith.com\/websitelist\/Divi\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">2,5 millones de euros<\/a> sitios web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, tendr\u00e1s que registrarte para obtener acceso anual o de por vida. Puedes hacerlo <a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas iniciado sesi\u00f3n en el \u00e1rea de socios, ve a la pesta\u00f1a \u2019Descargas\u00bb y busca el <strong>Divi<\/strong> y haga clic en el bot\u00f3n <strong>Descargar<\/strong> bot\u00f3n. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download.jpeg\"><img decoding=\"async\" width=\"880\" height=\"514\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download.jpeg\" alt=\"Captura de pantalla del bot\u00f3n de descarga de Divi\" class=\"wp-image-52401\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download.jpeg 880w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download-300x175.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download-768x449.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download-291x170.jpeg 291w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download-840x491.jpeg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download-700x409.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Divi-download-156x91.jpeg 156w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ha descargado el tema, que deber\u00eda estar en un <strong>.<\/strong>zip, abra WordPress y vaya a Apariencia &gt; Temas &gt; A\u00f1adir nuevo, y haga clic en el bot\u00f3n <strong>Subir tema<\/strong> bot\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-theme.jpg\"><img decoding=\"async\" width=\"1024\" height=\"292\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-theme-1024x292.jpg\" alt=\"A\u00f1adir tema en WordPress \" class=\"wp-image-29075\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-theme-1024x292.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-theme-300x86.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-theme-768x219.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-theme.jpg 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seleccione el archivo que acaba de descargar y haga clic en <strong>Instalar ahora<\/strong>. Una vez completada la instalaci\u00f3n, actualiza la interfaz de tu sitio web. Se ve mejor, \u00bfverdad?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-install-memberpress\"><span class=\"ez-toc-section\" id=\"Step_4_Install_Memberpress\"><\/span>Paso 4: Instalar Memberpress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hasta ahora, has comprado el dominio y el alojamiento, y has instalado WordPress junto con el tema Divi para WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha llegado el momento de instalar un <strong>sistema de gesti\u00f3n del aprendizaje<\/strong> (LMS) para convertir su sitio web WordPress en una plataforma de <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">venta de cursos<\/a> m\u00e1quina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a1No hay mejor opci\u00f3n que MemberPress!<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que haya comprado MemberPress, puede iniciar sesi\u00f3n en su cuenta y descargar la \u00faltima versi\u00f3n del complemento. Una vez m\u00e1s, el archivo descargado estar\u00e1 en un formato <strong>.zip<\/strong> formato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el panel de control de WordPress, vaya a Plugins &gt; A\u00f1adir nuevo y haga clic en el bot\u00f3n <strong>Subir Plugin<\/strong> bot\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-plugin-2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"285\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-plugin-2-1024x285.jpg\" alt=\"A\u00f1ade el plugin MemberPress para vender cursos online en WordPress\" class=\"wp-image-29076\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-plugin-2-1024x285.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-plugin-2-300x84.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-plugin-2-768x214.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-plugin-2.jpg 1159w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seleccione el archivo memberpress.zip que acaba de descargar y haga clic en <strong>Instalar ahora<\/strong>y active el plugin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez activado, ver\u00e1s un nuevo conjunto de enlaces debajo de MemberPress, que incluye: <strong>Afiliaciones<\/strong>, <strong>Cursos<\/strong>, <strong>Complementos<\/strong>y mucho m\u00e1s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hablando de cursos, visite <strong>MemberPress &gt; Configuraci\u00f3n &gt; Complementos<\/strong> para instalar el complemento de cursos. A continuaci\u00f3n, haga clic en el bot\u00f3n <strong>Instalar complemento<\/strong> bot\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on.png\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-1024x527.png\" alt=\"\" class=\"wp-image-65332\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-1024x527.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-768x395.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-50x26.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-330x170.png 330w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-840x432.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-1216x626.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-700x360.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on-1080x556.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/05\/mpcs-install-add-on.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-create-your-first-online-course\"><span class=\"ez-toc-section\" id=\"Step_5_Create_Your_First_Online_Course\"><\/span><br>Paso 5: Cree su primer curso en l\u00ednea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas activado el complemento \u00abCursos\u00bb, se te redirigir\u00e1 autom\u00e1ticamente a una p\u00e1gina en la que podr\u00e1s a\u00f1adir tus cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El creador de cursos de Memberpress ha simplificado el proceso de creaci\u00f3n hasta el punto de que basta con arrastrar y soltar. Desde la p\u00e1gina de bienvenida hasta el plan de estudios del curso, pasando por la incorporaci\u00f3n de lecciones y mucho m\u00e1s, no puede ser m\u00e1s sencillo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, haga clic en <strong>A\u00f1adir nuevo<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-new-course.jpg\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-new-course.jpg\" alt=\"A\u00f1adir nuevo curso en MemberPress \" class=\"wp-image-29089\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-new-course.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-new-course-300x93.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-new-course-768x239.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esto abre el editor de cursos de MemberPress, donde podr\u00e1s a\u00f1adir el t\u00edtulo y la descripci\u00f3n de tu curso. Por ejemplo, hemos titulado nuestro curso <strong>Mi nuevo curso<\/strong>como se muestra a continuaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/my-new-course-.jpg\"><img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/my-new-course-.jpg\" alt=\"Editor del curso MemberPress\" class=\"wp-image-29090\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/my-new-course-.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/my-new-course--300x179.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/my-new-course--768x458.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como usuario de WordPress, probablemente ya est\u00e9s familiarizado con las opciones que aparecen a la derecha. As\u00ed que adelante, asigna una categor\u00eda y a\u00f1ade una etiqueta a tu curso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizar sus cursos en categor\u00edas y etiquetas puede ayudarle m\u00e1s adelante a la hora de controlar el acceso a sus cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes modificar el enlace permanente por la URL que prefieras, a\u00f1adir una imagen destacada, un extracto, etc. Cuando hayas terminado, haz clic en <strong>Publique<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6-add-sections-and-lessons\"><span class=\"ez-toc-section\" id=\"Step_6_Add_Sections_and_Lessons\"><\/span>Paso 6: A\u00f1adir secciones y lecciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora vamos a a\u00f1adir el contenido del curso. Empiece haciendo clic en el bot\u00f3n <strong>Plan de estudios<\/strong> en la p\u00e1gina del editor del curso MemberPress:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/curr-tab.jpg\"><img decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/curr-tab.jpg\" alt=\"MemberPress Programa del curso \" class=\"wp-image-29091\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/curr-tab.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/curr-tab-300x79.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/curr-tab-768x201.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed puede crear m\u00f3dulos y, dentro de cada m\u00f3dulo, lecciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haga clic en <strong>A\u00f1adir secci\u00f3n<\/strong> para crear el primer m\u00f3dulo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introduce un t\u00edtulo para tu m\u00f3dulo, como \u201cMi primer m\u00f3dulo\u201d o \u201cM\u00f3dulo #1\u201d. Haz clic en <strong>A\u00f1adir<\/strong> cuando haya terminado. Puede repetir este paso para crear tantas secciones y m\u00f3dulos como desee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, en cada m\u00f3dulo, debe a\u00f1adir sus lecciones. Para ello, haga clic en <strong>A\u00f1adir lecci\u00f3n<\/strong> en la secci\u00f3n o m\u00f3dulo correspondiente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-lesson-.jpg\"><img decoding=\"async\" width=\"634\" height=\"369\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-lesson-.jpg\" alt=\"A\u00f1adir lecci\u00f3n en el plan de estudios del curso MemberPress \" class=\"wp-image-29092\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-lesson-.jpg 634w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-lesson--300x175.jpg 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Escribe un t\u00edtulo para tu lecci\u00f3n, como \u201cLecci\u00f3n 1\u201d o \u201cCap\u00edtulo 1\u201d, y haz clic en <strong>A\u00f1adir<\/strong> cuando hayas terminado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando est\u00e9s listo para a\u00f1adir el contenido real, pasa el cursor por encima de la lecci\u00f3n a la que deseas a\u00f1adir contenido y haz clic en el icono del l\u00e1piz:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/pencil-icon-.jpg\"><img decoding=\"async\" width=\"1017\" height=\"427\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/pencil-icon-.jpg\" alt=\"A\u00f1adir el contenido de las lecciones en el plan de estudios del curso MemberPress \" class=\"wp-image-29093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/pencil-icon-.jpg 1017w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/pencil-icon--300x126.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/pencil-icon--768x322.jpg 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esto abrir\u00e1 el editor de lecciones, que es similar al editor de bloques de WordPress:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/block-editor-1-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/block-editor-1-1.jpg\" alt=\"Ejemplo de lecci\u00f3n en los cursos MemberPress \" class=\"wp-image-29095\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/block-editor-1-1.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/block-editor-1-1-300x163.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/block-editor-1-1-768x417.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Desde el t\u00edtulo de la lecci\u00f3n hasta el contenido propiamente dicho, no dudes en incluir aqu\u00ed los contenidos de tu curso. Cuando hayas terminado y todo te parezca correcto, haz clic en <strong>Actualizaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repita este proceso y a\u00f1ada lecciones a todos sus m\u00f3dulos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Desea reorganizar el orden de sus lecciones<\/em>? Puedes hacerlo f\u00e1cilmente arrastrando las lecciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para borrar una lecci\u00f3n, vuelva a la p\u00e1gina <strong>Plan de estudios<\/strong> pesta\u00f1a del editor del curso, y ver\u00e1s una lista con todas las lecciones debajo de la <strong>Documento<\/strong> de la derecha. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pase el rat\u00f3n por encima de la lecci\u00f3n que desea eliminar y haga clic en el icono de eliminaci\u00f3n que aparece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando hayas terminado, no te olvides de hacer clic en el <strong>Actualizaci\u00f3n<\/strong> bot\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-7-restrict-course-access-to-membership-plans\"><span class=\"ez-toc-section\" id=\"Step_7_Restrict_Course_Access_to_Membership_Plans\"><\/span>Paso 7: Restringir el acceso a los cursos a los planes de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas terminado de a\u00f1adir el contenido del curso, hay algunas cosas m\u00e1s que debemos tratar. La m\u00e1s importante de ellas es restringir el acceso al curso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visite la p\u00e1gina <strong>Ajustes<\/strong> en el editor del curso: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/settings.jpg\"><img decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/settings.jpg\" alt=\"MemberPress Configuraci\u00f3n del curso \" class=\"wp-image-29096\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/settings.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/settings-300x88.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/settings-768x227.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Habilitar el <strong>Incluir en la lista de cursos<\/strong> opci\u00f3n. Al hacerlo, MemberPress crea autom\u00e1ticamente una URL desde la que los usuarios pueden acceder a todos tus cursos en l\u00ednea. Es como una p\u00e1gina de archivo que contiene una lista de todo tu contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al activar el <strong>Incluya<\/strong> <strong>en Listado de cursos<\/strong> Al seleccionar esta opci\u00f3n, t\u00e9cnicamente le est\u00e1s indicando a MemberPress que incluya este curso que acabas de crear en tu lista de cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, la p\u00e1gina del curso tambi\u00e9n debe incluirse en su men\u00fa principal (Apariencia <strong>&gt; <\/strong>Men\u00fas) si desea que sea visto por sus usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, el siguiente campo que ves es para tu <strong>P\u00e1gina de ventas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vendes tu curso en l\u00ednea, querr\u00e1s que tus usuarios realicen algunos pasos adicionales. Por ejemplo, que se suscriban a un plan de suscripci\u00f3n o que paguen una cuota \u00fanica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea el caso, te interesar\u00e1 redirigirlos a una p\u00e1gina de acci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed es donde debes introducir la URL de la p\u00e1gina a la que se debe redirigir a los usuarios para que accedan a tu curso. Puede ser una p\u00e1gina de inscripci\u00f3n, una p\u00e1gina de planes de suscripci\u00f3n o cualquier otra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ya tiene una p\u00e1gina de plan de membres\u00eda lista, dir\u00edjase a MemberPress &gt; Membres\u00edas para copiar la URL e incluir el enlace aqu\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, \u00bfc\u00f3mo restringimos el acceso a nuestros cursos? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es muy sencillo. Entra en MemberPress <strong>&gt; <\/strong>Reglas:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-rule-.jpg\"><img decoding=\"async\" width=\"1024\" height=\"316\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-rule-.jpg\" alt=\"A\u00f1adir nueva regla en MemberPress \" class=\"wp-image-29097\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-rule-.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-rule--300x93.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/add-rule--768x237.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfRecuerdas que mencionamos lo de a\u00f1adir una etiqueta o una categor\u00eda a tus cursos? Pues bien, aqu\u00ed es donde nos va a servir de ayuda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La forma m\u00e1s sencilla de restringir el acceso a sus cursos es utilizando las etiquetas o categor\u00edas que hemos creado. Haga clic en <strong>A\u00f1adir nuevo<\/strong>: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/edit-new-rule-.jpg\"><img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/edit-new-rule--1024x478.jpg\" alt=\"Complemento de las normas MemberPress \" class=\"wp-image-29098\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/edit-new-rule--1024x478.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/edit-new-rule--300x140.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/edit-new-rule--768x359.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/edit-new-rule-.jpg 1229w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ponle un nombre a tu regla. Por ejemplo, podr\u00edas llamarla \u201cTodos los cursos\u201d, \u201cCursos $99\u201d, ya sabes a qu\u00e9 me refiero. Puede ser pr\u00e1cticamente cualquier cosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seleccione una opci\u00f3n del men\u00fa desplegable Contenido protegido, por ejemplo: <strong>Todas las p\u00e1ginas<\/strong>, <strong>Una sola p\u00e1gina<\/strong>, <strong>Todos los cursos<\/strong>, <strong>Cursos con etiqueta de curso<\/strong>y mucho m\u00e1s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seleccione la que considere adecuada para la norma que se va a crear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teniendo en cuenta que quieres crear una regla basada en la etiqueta, selecciona la opci\u00f3n adecuada, es decir, <strong>Cursos con etiqueta de curso<\/strong>. Aqu\u00ed se abre un campo en el que puede incluir la etiqueta que cre\u00f3 al crear el curso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pasar a <strong>Condiciones de acceso<\/strong> y conceder acceso a los planes de suscripci\u00f3n o a los socios individuales. Los planes de suscripci\u00f3n correspondientes aparecer\u00edan si los hubieras creado anteriormente (MemberPress<strong> &gt; <\/strong>Afiliaciones): <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/access-conditions-.jpg\"><img decoding=\"async\" width=\"951\" height=\"357\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/access-conditions-.jpg\" alt=\"MemberPress Reglas condiciones de acceso \" class=\"wp-image-29099\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/access-conditions-.jpg 951w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/access-conditions--300x113.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/access-conditions--768x288.jpg 768w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando hayas terminado, haz clic en <strong>Salvar la regla<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuelve a MemberPress &gt; Cursos y ver\u00e1s la norma asignada a los cursos correspondientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya que hablamos de esto, si quieres saber m\u00e1s sobre el contenido basado en roles, echa un vistazo a nuestro art\u00edculo sobre <a href=\"https:\/\/memberpress.com\/es\/blog\/roles-based-content-protection-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3mo proteger contenidos en funci\u00f3n de funciones y capacidades<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-8-preview-and-customize-course-view\"><span class=\"ez-toc-section\" id=\"Step_8_Preview_and_Customize_Course_View\"><\/span>Paso 8: Vista previa y personalizaci\u00f3n de la vista del curso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ya hemos mencionado que MemberPress crea autom\u00e1ticamente tu p\u00e1gina de cursos. Es como una p\u00e1gina de archivo en la que aparecen todos tus cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se puede acceder a\u00f1adiendo <strong>\/cursos <\/strong>a su dominio. Por ejemplo, escriba la URL https:\/\/yourdomain.com\/courses para acceder a la p\u00e1gina de sus cursos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes a\u00f1adirlo como un enlace personalizado en tu men\u00fa desde Apariencia <strong>&gt; <\/strong>Men\u00fas. Si accedes a la p\u00e1gina, ver\u00e1s una lista con tus cursos. Seguramente estar\u00e1s de acuerdo en que el aspecto no es muy llamativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para tener una p\u00e1gina del curso mucho m\u00e1s atractiva, basta con activar <a href=\"https:\/\/memberpress.com\/es\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"Preparados, listos... \u00a1VENDAN! Presentamos ReadyLaunch\u2122 de MemberPress\">ReadyLaunch\u2122<\/a> \u2013 El creador de p\u00e1ginas integrado para MemberPress (m\u00e1s informaci\u00f3n al respecto m\u00e1s adelante). <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab.jpg\"><img decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1024x610.jpg\" alt=\"P\u00e1gina de la cuenta de ReadyLaunch\u2122 Pesta\u00f1a de cursos\" class=\"wp-image-50402\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1024x610.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-300x179.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-768x458.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-285x170.jpg 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-840x501.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1148x684.jpg 1148w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-700x417.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-156x93.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1080x644.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora queda mucho mejor, \u00bfverdad?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-9-add-a-registration-page\"><span class=\"ez-toc-section\" id=\"Step_9_Add_a_Registration_Page\"><\/span>Paso 9: A\u00f1adir una p\u00e1gina de registro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un usuario accede a la p\u00e1gina de cursos y selecciona un curso concreto, se le redirigir\u00e1 a la p\u00e1gina de inscripci\u00f3n en el curso si no es un usuario registrado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n podr\u00edas ofrecerles un plan de suscripci\u00f3n, que les permita acceder a tus cursos. Tendr\u00e1s que asegurarte de que el usuario adquiera uno de tus planes para poder continuar y acceder a tus cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenemos un art\u00edculo detallado sobre <a href=\"https:\/\/memberpress.com\/es\/blog\/online-membership-site-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3mo crear un sitio de afiliaci\u00f3n en l\u00ednea con WordPress<\/a>en el que explicamos c\u00f3mo a\u00f1adir un plan de afiliaci\u00f3n, integrar pagos y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstante, vamos a abordar aqu\u00ed algunos detalles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes incluso de empezar a crear tus planes de suscripci\u00f3n, es fundamental que tengas claro qu\u00e9 planes te gustar\u00eda crear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, podr\u00eda crear planes como Bronce, Plata y Oro. O incluso planes de suscripci\u00f3n mensuales, trimestrales y anuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que lo tengas todo planeado, dir\u00edgete a MemberPress <strong>&gt; <\/strong>Afiliaciones y haga clic en <strong>A\u00f1adir nuevo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asigna un nombre al plan de suscripci\u00f3n. Para este ejemplo, vamos a crear un plan de suscripci\u00f3n \u00abSilver\u00bb: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/silver-plan-example.jpg\"><img decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/silver-plan-example.jpg\" alt=\"A\u00f1adir nuevo miembro MemberPress \" class=\"wp-image-29103\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/silver-plan-example.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/silver-plan-example-300x112.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/silver-plan-example-768x286.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En la parte derecha, tiene la opci\u00f3n de incluir el precio, el tipo de facturaci\u00f3n (peri\u00f3dica, \u00fanica) y el intervalo (mensual, anual).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQuieres ofrecer a tus usuarios un periodo de prueba antes de que se inscriban en tu curso? No lo dudes y selecciona la opci\u00f3n \u201cPeriodo de prueba\u201d para activar esta funci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas completado todos los pasos, guarda los cambios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El siguiente aspecto, y probablemente el m\u00e1s crucial, para ganar dinero vendiendo tus cursos online es integrar una pasarela de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visite MemberPress <strong>&gt; <\/strong>Configuraci\u00f3n y haga clic en el bot\u00f3n <strong>Pago <\/strong>ficha:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/payments-tab.jpg\"><img decoding=\"async\" width=\"601\" height=\"540\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/payments-tab.jpg\" alt=\"Pesta\u00f1a de pago de la afiliaci\u00f3n\" class=\"wp-image-29104\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/payments-tab.jpg 601w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/payments-tab-300x270.jpg 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress se integra con las pasarelas de pago m\u00e1s populares, como PayPal y Stripe. Adem\u00e1s, tambi\u00e9n puede a\u00f1adir m\u00e9todos de pago alternativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En funci\u00f3n del m\u00e9todo de pago que elijas, se te pedir\u00e1 que introduzcas algunos datos adicionales. Por ejemplo, si eliges PayPal, tendr\u00e1s que introducir tu direcci\u00f3n de correo electr\u00f3nico de PayPal, la URL de IPN de PayPal y una URL de retorno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas completado todos los ajustes de pago, haz clic en el <strong>Opciones de actualizaci\u00f3n<\/strong> bot\u00f3n. Vuelve a MemberPress &gt; Reglas y crea una nueva regla que se aplique a tu plan de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de ahora, la pr\u00f3xima vez que un nuevo usuario haga clic en tu curso, se le redirigir\u00e1 a la p\u00e1gina de inscripci\u00f3n. Una vez que se haya inscrito, acceder\u00e1 a la p\u00e1gina de su curso:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/courses-page-.jpg\"><img decoding=\"async\" width=\"1024\" height=\"361\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/courses-page-.jpg\" alt=\"Aspecto del plan de estudios del curso MemberPress \" class=\"wp-image-29105\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/courses-page-.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/courses-page--300x106.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/courses-page--768x271.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con los cursos MemberPress, los usuarios no solo pueden ver su progreso en cada clase, sino que, como administrador del sitio, t\u00fa tambi\u00e9n puedes ver el progreso de los usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como creador y comercializador de cursos en l\u00ednea, obtienes informaci\u00f3n valiosa sobre qu\u00e9 cursos funcionan y cu\u00e1les no.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-10-promote-and-sell-your-online-course\"><span class=\"ez-toc-section\" id=\"Step_10_Promote_and_Sell_Your_Online_Course\"><\/span>Paso 10: Promocione y venda su curso en l\u00ednea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que tengas un curso estupendo, pero si no lo das a conocer, nadie se enterar\u00e1. En lugar de o\u00edr sonar las cajas registradoras, \u00a1probablemente solo oir\u00edas el silencio!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes una lista de algunos m\u00e9todos probados y contrastados que podr\u00edas tener en cuenta para promocionar y vender tu curso en l\u00ednea.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Crear una p\u00e1gina Coming Soon<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tener un <strong>pr\u00f3ximamente<\/strong> en su sitio web. Incluso puedes plantearte promocionarla a trav\u00e9s de varios canales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incluye una descripci\u00f3n general del contenido del curso y no te olvides de a\u00f1adir una opci\u00f3n para suscribirse al bolet\u00edn por correo electr\u00f3nico. Pide a los usuarios que aporten sus ideas pregunt\u00e1ndoles qu\u00e9 esperan aprender del curso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No solo estar\u00e1s ampliando tu lista de correo electr\u00f3nico, sino que tambi\u00e9n recibir\u00e1s comentarios de primera mano de clientes potenciales. Los comentarios de los usuarios pueden ofrecerte informaci\u00f3n valiosa sobre el tipo de contenido que esperan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes crear f\u00e1cilmente una p\u00e1gina de aterrizaje coming soon utilizando plugins como <a href=\"https:\/\/memberpress.com\/go\/sp\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SeedProd<\/a>. La informaci\u00f3n que recopile puede ayudarle a planificar el contenido de su curso en consecuencia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Crear una lista de correo electr\u00f3nico<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing por correo electr\u00f3nico es, con diferencia, la forma m\u00e1s eficaz de llegar a su p\u00fablico. Le ofrece el m\u00e1ximo retorno de la inversi\u00f3n (ROI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Env\u00ede un correo electr\u00f3nico a su lista sobre el pr\u00f3ximo curso, busque sugerencias y modifique el curso para incorporarlas. Incluso podr\u00eda lanzar primero el curso a su lista de correo electr\u00f3nico. Considere la posibilidad de ofrecer un descuento por inscripci\u00f3n anticipada para atraerlos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Ejecutar anuncios<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si has destinado un presupuesto a las promociones en l\u00ednea, podr\u00edas probar a publicar anuncios en Internet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya sea en Google o en las redes sociales, publicar anuncios dirigidos puede ayudarte a obtener una visi\u00f3n inmediata del mercado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Promoci\u00f3n en las redes sociales<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que su lista de correo electr\u00f3nico, la promoci\u00f3n en las redes sociales funciona bien si tiene una audiencia comprometida. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crear una audiencia lleva tiempo. Planifica tus estrategias de marketing en redes sociales con antelaci\u00f3n y podr\u00e1s aprovechar la enorme audiencia de estas plataformas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Crear un minicurso gratuito<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfAlguna vez ha comprado un producto s\u00f3lo porque le gustaba la versi\u00f3n gratuita o la mini-versi\u00f3n? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es como dar a tus usuarios una idea de lo que pueden esperar del plato principal. Funciona en la mayor\u00eda de los casos y es una estrategia que merece la pena tener en cuenta.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Organice un seminario web semanal<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Los seminarios web generan buenos resultados. Y m\u00e1s a\u00fan si se trata de un seminario web en directo impartido por el formador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los usuarios se sienten conectados con el formador cuando participan en un seminario web en directo y usted puede utilizar este mayor compromiso para ayudar a convertir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, es una forma estupenda de convencer al p\u00fablico de que dominas tu oficio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repase los elementos clave del curso, c\u00f3mo aportar\u00e1 valor a sus vidas, muestre testimonios y pruebas sociales, y haga el discurso de venta hacia el final. Tambi\u00e9n puedes incluir una oferta especial.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. Invitado<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no es seguro que tengas la oportunidad de promocionar tu p\u00e1gina de ventas en una entrada de blog como autor invitado, s\u00ed que podr\u00edas conseguir un enlace entrante a la p\u00e1gina web de tu curso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Busque oportunidades para publicar como invitado en blogs del mismo nicho que el suyo. No se trata de una opci\u00f3n que d\u00e9 resultados inmediatos, pero seguro que a largo plazo dar\u00e1 sus frutos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. Ofrecer un descuento<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ya sea a trav\u00e9s de tus correos electr\u00f3nicos, de los anuncios que publicas o incluso en seminarios web en directo, ofrecer un descuento es la clave para cerrar una venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haga una oferta por tiempo limitado o un descuento para los primeros X visitantes. Podr\u00eda ser justo lo que necesita para empezar a rodar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9. Marketing de influencers<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un influencer es alguien cuyas palabras se toman como evangelio. Bueno, \u00a1casi!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Busca a personas influyentes en tu sector. Estas personas cuentan con un gran n\u00famero de seguidores y, a menudo, se las considera figuras de referencia. Se han ganado esa reputaci\u00f3n con el tiempo y, si consideran que tu curso puede aportar valor a su p\u00fablico, seguro que lo recomendar\u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ReadyLaunch%E2%84%A2_Get_Set_Up_and_Ready_to_Sell_in_Under_a_Day\"><\/span>ReadyLaunch\u2122 | Prep\u00e1rese y est\u00e9 listo para vender en menos de un d\u00eda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si todo esto te parece abrumador, ahora hay una forma mucho m\u00e1s r\u00e1pida y sencilla de poner en marcha una p\u00e1gina web para tu curso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch.png\"><img decoding=\"async\" width=\"1024\" height=\"998\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-1024x998.png\" alt=\"Montaje de capturas de pantalla y caracter\u00edsticas de ReadyLaunch\u2122 by MemberPress\" class=\"wp-image-50751\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-1024x998.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-300x292.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-768x748.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-174x170.png 174w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-630x614.png 630w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-702x684.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-1057x1030.png 1057w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-532x518.png 532w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-156x152.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch-1080x1052.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/ReadyLaunch.png 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"Preparados, listos... \u00a1VENDAN! Presentamos ReadyLaunch\u2122 de MemberPress\">ReadyLaunch\u2122<\/a> es el creador de p\u00e1ginas integrado para MemberPress. Y lo re\u00fane todo, lo que le permite pasar de <strong><em>no-site<\/em><\/strong> a <strong><em>listo para la venta<\/em><\/strong> en menos de un d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no eres un experto en tecnolog\u00eda, no tienes ni idea de dise\u00f1o o simplemente tienes prisa por empezar a vender (\u00bfy qui\u00e9n no?), ReadyLaunch\u2122 es tu mejor aliado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con solo unos pocos clics, esta funci\u00f3n integrada te ofrece p\u00e1ginas MemberPress que son\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Respuesta m\u00f3vil<\/strong><\/li>\n\n\n\n<li><strong>Optimizado para vender<\/strong><\/li>\n\n\n\n<li><strong>Marca<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y <em>hermoso<\/em>. Todos con&nbsp;<strong>codificaci\u00f3n cero<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/GIF_PricingPage_Larger.gif\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/GIF_PricingPage_Larger.gif\" alt=\"P\u00e1ginas ReadyLaunch\u2122 de MemberPress que responden a dispositivos m\u00f3viles\" class=\"wp-image-50820\"\/><\/a><figcaption class=\"wp-element-caption\">Las p\u00e1ginas ReadyLaunch\u2122 responden autom\u00e1ticamente a los dispositivos m\u00f3viles.<\/figcaption><\/figure>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6ae3cffcc047ecc7481bfc98039e2be1\" href=\"https:\/\/docs.memberpress.com\/search?query=readylaunch\"  target=\"_blank\" class=\"button button-blue center\">&gt;&gt; Ir a los documentos de ayuda de ReadyLaunch<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_DFY_Services_Leave_it_to_the_Pros\"><\/span>MemberPress DFY Services | D\u00e9jelo en manos de profesionales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress, sobre todo con la configuraci\u00f3n ReadyLaunch\u2122, es tan f\u00e1cil de seguir y utilizar que estamos seguros de que cualquiera puede configurar su sitio web sin problemas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero si a\u00fan as\u00ed prefieres dejarlo en manos de los profesionales (porque, seamos sinceros, a veces la tranquilidad bien vale la inversi\u00f3n), tambi\u00e9n ofrecemos <a href=\"https:\/\/memberpress.com\/es\/blog\/done-for-you-membership-sites\/\" title=\"\">Servicios del sitio de afiliaci\u00f3n Done For You<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras una primera consulta, se te asignar\u00e1 un gestor de proyectos que se encargar\u00e1 de supervisar la creaci\u00f3n de tu p\u00e1gina web ideal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elige entre nuestros planes para crear desde una sencilla p\u00e1gina web de membres\u00eda hasta una p\u00e1gina web completa dedicada al coaching. Nos encargaremos de crear una p\u00e1gina web con una imagen de marca atractiva, totalmente adaptativa y con todas las funcionalidades que necesites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/dfy-services\/\" title=\"\">Empiece aqu\u00ed <\/a>o lea m\u00e1s haciendo clic en la imagen inferior:<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/memberpress.com\/es\/ads\/post-dfy-services\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress Servicios DFY\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crear un curso en l\u00ednea es tambi\u00e9n una excelente forma de generar ingresos con tu blog. Con lo lucrativo que es el sector de la educaci\u00f3n, \u00bfpor qu\u00e9 dejar pasar esta oportunidad?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crear un curso en l\u00ednea es bastante sencillo. Plataformas como WordPress y plugins como MemberPress hacen la mayor parte del trabajo por ti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con su sencilla funci\u00f3n de arrastrar y soltar, el complemento MemberPress Course incorporado y mucho m\u00e1s, crear un curso en l\u00ednea en WordPress es facil\u00edsimo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y, por si fuera poco, ReadyLaunch\u2122 agiliza a\u00fan m\u00e1s el proceso. Ahora tienes la opci\u00f3n de crear una p\u00e1gina web para tu curso, totalmente adaptativa y con tu imagen de marca, en cuesti\u00f3n de horas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que este art\u00edculo haya cubierto todo lo que necesita saber sobre la creaci\u00f3n de un sitio de membres\u00eda de WordPress para la venta de cursos.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a vender cursos en WordPress. \u00a1Es r\u00e1pido y f\u00e1cil!<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHa creado su sitio de membres\u00eda de WordPress en MemberPress? \u00bfEst\u00e1s vendiendo un curso online? 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