{"id":29291,"date":"2021-10-12T07:00:00","date_gmt":"2021-10-12T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29291"},"modified":"2025-04-04T19:19:08","modified_gmt":"2025-04-04T23:19:08","slug":"what-is-google-e-a-t","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/","title":{"rendered":"C\u00f3mo utilizar Google EAT SEO para mejorar la clasificaci\u00f3n de su sitio web"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">Como empresario, s\u00f3lo pensar en la optimizaci\u00f3n para motores de b\u00fasqueda (SEO) puede volverle loco. Es f\u00e1cil perderse entre la gran cantidad de informaci\u00f3n existente, cuando lo \u00fanico que se necesita es una serie de directrices claras que garanticen los resultados.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad51bb5bb3db\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad51bb5bb3db\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/#An_Introduction_to_Google_EAT_SEO\" >Introducci\u00f3n a Google EAT SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/#How_to_Optimize_Your_Site_for_Google_EAT_SEO\" >C\u00f3mo optimizar su sitio para Google EAT SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/#1_Expertise\" >1. Experiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/#2_Authoritativeness\" >2. Autoritatividad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/#3_Trustworthiness\" >3. Confianza<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Aunque Google no es exactamente transparente sobre c\u00f3mo clasifica los sitios en la <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">p\u00e1ginas de resultados de los motores de b\u00fasqueda<\/a> (SERPs), sabemos <em>algunos <\/em>cosas impulsar\u00e1n su clasificaci\u00f3n con seguridad. Y una de esas cosas es <strong>Google EAT SEO<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo explicaremos en detalle qu\u00e9 es el SEO EAT. A continuaci\u00f3n, le ofreceremos algunos consejos sobre c\u00f3mo puede optimizar su sitio web para estos factores de clasificaci\u00f3n. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-eat-seo\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_EAT_SEO\"><\/span>Introducci\u00f3n a Google EAT SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EAT significa <strong>experiencia, autoridad y fiabilidad<\/strong>. Estos son los tres factores clave que utilizan los algoritmos de b\u00fasqueda para medir la calidad general de una p\u00e1gina. El concepto se public\u00f3 por primera vez en 2014 como parte de la <a href=\"https:\/\/www.searchenginejournal.com\/googles-search-quality-raters-guidelines-a-guide-for-seo-beginners\/364200\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Directrices del evaluador de la calidad de la b\u00fasqueda<\/a> (SQEG). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, la industria del SEO solo comenz\u00f3 a apreciar la importancia de la calidad de la p\u00e1gina en 2019, cuando se lanz\u00f3 la actualizaci\u00f3n Medic de Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EAT se introdujo para resolver el problema de los contenidos de baja calidad que aparec\u00edan en los resultados de b\u00fasqueda \u00fanicamente por las palabras clave. Hoy en d\u00eda, los algoritmos de clasificaci\u00f3n se centran en el contenido de un editor. <strong>reputaci\u00f3n y prop\u00f3sito<\/strong>as\u00ed como el <strong>fiabilidad <\/strong>de su contenido:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1865\" height=\"686\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/digitalmarketer.jpg\" alt=\"Digital Marketer es un sitio web especializado en marketing online.\" class=\"wp-image-29317\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/digitalmarketer.jpg 1865w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/digitalmarketer-300x110.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/digitalmarketer-1024x377.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/digitalmarketer-768x282.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/digitalmarketer-1536x565.jpg 1536w\" sizes=\"(max-width: 1865px) 100vw, 1865px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Muchos no se dan cuenta de que <strong>Google cuenta con un grupo de seres humanos reales cuya \u00fanica responsabilidad es evaluar las p\u00e1ginas web bas\u00e1ndose en las directrices de EAT.<\/strong>. Estos miembros del equipo se denominan \"evaluadores de calidad\". Cuando un evaluador de calidad completa una evaluaci\u00f3n, Google utiliza sus respuestas para ajustar su algoritmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si se est\u00e1 preguntando c\u00f3mo puede ayudarle Google EAT SEO a atraer m\u00e1s visitantes, puede ser \u00fatil pensar en lo siguiente <a href=\"https:\/\/www.semrush.com\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">objetivo de SEO<\/a> en general. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El motor de b\u00fasqueda <strong>El objetivo es ofrecer a los usuarios los resultados m\u00e1s precisos y \u00fatiles posibles.<\/strong>. Si los usuarios que llegan a su p\u00e1gina encuentran realmente lo que buscan, es m\u00e1s probable que el algoritmo de Google se fije en usted. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que es m\u00e1s probable que su p\u00e1gina aparezca en las primeras posiciones de las SERPs. Cuanto m\u00e1s arriba est\u00e9 su p\u00e1gina en las SERPs, mayor ser\u00e1 su tasa de conversi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-optimize-your-site-for-google-eat-seo\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Site_for_Google_EAT_SEO\"><\/span>C\u00f3mo optimizar su sitio para Google EAT SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que hemos discutido el concepto de EAT y c\u00f3mo se aplica a usted, vamos a hablar de c\u00f3mo puede optimizar su contenido para estos factores de clasificaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor parte de lo que se sabe sobre la optimizaci\u00f3n de la calidad de las p\u00e1ginas procede de las SQEG. Gracias a estas directrices, podemos ver con precisi\u00f3n c\u00f3mo el motor de b\u00fasqueda muestra los resultados en las SERP en funci\u00f3n de la calidad percibida. Esto nos ayuda a entender lo que tenemos que hacer para optimizar las p\u00e1ginas web existentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta secci\u00f3n trataremos lo que dice el SQEG sobre la experiencia, la autoridad y la fiabilidad. Tambi\u00e9n explicaremos algunas estrategias que puede utilizar para optimizar su contenido para <strong>algoritmos de calidad de p\u00e1gina<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si se siente abrumado por otra serie de normas de optimizaci\u00f3n que debe seguir, no lo haga. <strong>Recuerda que el objetivo general es <em>calidad<\/em><\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si siempre aborda la creaci\u00f3n de contenidos pensando en la calidad, estar\u00e1 siguiendo las directrices de EAT sin darse cuenta. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-expertise\"><span class=\"ez-toc-section\" id=\"1_Expertise\"><\/span>1. Experiencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La experiencia se refiere al redactor, escritor u organizaci\u00f3n que est\u00e1 detr\u00e1s de un contenido. Se centra en la experiencia que tienen en su campo y en lo cualificados que est\u00e1n para ofrecer informaci\u00f3n al p\u00fablico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, un art\u00edculo sobre nutrici\u00f3n escrito por un nutricionista acreditado tendr\u00e1 una posici\u00f3n m\u00e1s alta en el ranking que un art\u00edculo sobre el mismo tema escrito por un redactor freelance para una empresa. <a href=\"https:\/\/researchguides.austincc.edu\/contentfarms\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">granja de contenidos<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al mismo tiempo, si un art\u00edculo de consejos sobre nutrici\u00f3n est\u00e1 bien escrito por un redactor freelance, y el art\u00edculo incluye enlaces a fuentes de alta calidad, ese art\u00edculo tambi\u00e9n puede obtener una clasificaci\u00f3n alta.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"your-money-or-your-life-ymyl\">Su dinero o su vida (YMYL)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-1024x576.jpg\" alt=\"mujer estresada en internet\" class=\"wp-image-33598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/stressed-woman.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En el mundo de la clasificaci\u00f3n de calidad de Google, el t\u00e9rmino <a href=\"https:\/\/www.semrush.com\/blog\/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Su dinero o su vida (YMYL<\/a>) es muy importante. Cuando se les presenta una p\u00e1gina para evaluar, los evaluadores de calidad de Google est\u00e1n entrenados para hacer primero dos preguntas: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00bfAfecta este contenido a las finanzas del usuario y...<\/li>\n\n\n\n<li>\u00bfAfecta este contenido al bienestar (vida) del usuario? <\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Si la respuesta a cualquiera de estas preguntas es <em>s\u00ed<\/em>el evaluador aplica autom\u00e1ticamente a esa p\u00e1gina un nivel de calidad mucho m\u00e1s elevado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n figuran algunos ejemplos <strong>contenido que se considerar\u00eda YMYL<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e1ginas que piden <strong>informaci\u00f3n personal<\/strong> que es vulnerable a <a href=\"https:\/\/www.aura.com\/identity-theft-protection\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">robo de identidad<\/a> (n\u00fameros de DNI, cuentas bancarias, carn\u00e9 de conducir, n\u00fameros de la seguridad social, etc.)<\/li>\n\n\n\n<li>P\u00e1ginas utilizadas para hacer <strong>transacciones monetarias<\/strong> (cualquier p\u00e1gina en la que el usuario pueda comprar algo)<\/li>\n\n\n\n<li>Contenido <strong>consejos m\u00e9dicos o sanitarios<\/strong> o informaci\u00f3n<\/li>\n\n\n\n<li>Contenido <strong>consejos para elegir la vida<\/strong> (temas como la paternidad, hacer una compra importante, como una casa o un coche, etc.)<\/li>\n\n\n\n<li>Contenido <strong>consejos sobre grandes temas de la vida<\/strong> que puedan afectar a la felicidad o las finanzas futuras del usuario (por ejemplo, temas jur\u00eddicos o financieros)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mucha gente no se da cuenta de que <strong>Los evaluadores de calidad de Google est\u00e1n incluso obligados a realizar investigaciones \"fuera de la p\u00e1gina\" si tienen motivos para creer que se cuestiona la experiencia.<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que es posible que busquen en Internet informaci\u00f3n sobre su empresa, como opiniones de clientes, quejas del Better Business Bureau, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por tanto, como creador de contenidos, debe centrarse siempre en ofrecer contenidos precisos e informativos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, para las entradas de blog sobre temas de YMYL, puedes considerar buscar a un experto para que publique como invitado si el tema no es de tu especialidad. Si no es posible, aseg\u00farate de respaldar tu informaci\u00f3n con enlaces a fuentes de alta calidad.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_5f1de5c7010354c9bc98ceffc248538c\" href=\"https:\/\/www.uow.edu.au\/student\/learning-co-op\/finding-and-using-information\/evaluating-the-quality-of-online-information\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">\u00bfNo est\u00e1 seguro de si su fuente es de \"alta calidad\"? Consulte esta lista &gt;&gt;&gt;<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-authoritativeness\"><span class=\"ez-toc-section\" id=\"2_Authoritativeness\"><\/span>2. Autoritatividad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google determina la autoridad en funci\u00f3n de la reputaci\u00f3n de un editor a ojos de otros expertos del sector. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, el blog de la Cl\u00ednica Mayo se considera de gran autoridad cuando se trata de cualquier tipo de contenido sanitario. Y TIME.com se considera una fuente de contenidos informativos de gran autoridad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las mejores maneras de mejorar la autoridad de su propio sitio es <a href=\"https:\/\/memberpress.com\/es\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear v\u00ednculos de retroceso<\/a>. Sin embargo, es importante asegurarse de que los enlaces a su sitio proceden de <a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dominios de gran autoridad<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar una herramienta como <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"SEMrush \">SEMrush <\/a>para comprobar la autoridad de dominio (DA) de otros sitios web:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-1024x341.png\" alt=\"Herramienta de autoridad de dominio SEMrush\" class=\"wp-image-33595\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-768x255.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-1536x511.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-2048x681.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-511x170.png 511w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-840x279.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-1832x609.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Domain-Overview_-Get-Instant-Domain-SEO-Analysis-1080x359.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"domain-authority\">Autoridad de dominio<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La autoridad de dominio oscila entre 1 y 100. Si una p\u00e1gina tiene un DA alto, eso indica que Google la considera una fuente de buena reputaci\u00f3n. Por lo tanto, un v\u00ednculo de retroceso de uno de estos sitios tendr\u00e1 una influencia mucho m\u00e1s positiva en la autoridad de su propio sitio. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System.png\"><img decoding=\"async\" width=\"1024\" height=\"630\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-1024x630.png\" alt=\"Mayo clinic alta calidad blog post\" class=\"wp-image-33600\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-1024x630.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-300x185.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-768x473.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-1536x945.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-2048x1261.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-276x170.png 276w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-840x517.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-1111x684.png 1111w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-1673x1030.png 1673w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-700x431.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Choose-dark-chocolate-for-your-heart-Mayo-Clinic-Health-System-1080x665.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">las publicaciones del blog de mayo clinic se consideran de m\u00e1xima autoridad<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>El objetivo de una estrategia de creaci\u00f3n de autoridad debe ser conseguir el mayor n\u00famero posible de enlaces a su sitio desde otras p\u00e1ginas de alta calidad.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de evaluar la conveniencia de obtener un v\u00ednculo de retroceso de un sitio web, tenga en cuenta lo siguiente:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Puntuaci\u00f3n DA<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Qu\u00e9 significa<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">60+<\/td><td class=\"has-text-align-center\" data-align=\"center\">Excelente - \u00a1A por ello!<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">50-60<\/td><td class=\"has-text-align-center\" data-align=\"center\">Bien - \u00a1A por ello!<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">40-50<\/td><td class=\"has-text-align-center\" data-align=\"center\">Media - Una apuesta segura<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">&lt;40<\/td><td class=\"has-text-align-center\" data-align=\"center\">Bajo - Probablemente evitar<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Importancia de la puntuaci\u00f3n DA para el backlinking<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Una nota r\u00e1pida sobre DA y los sitios nuevos. <strong>Un sitio web de gran calidad pero nuevo puede tener un DA bajo simplemente porque es nuevo.<\/strong> En un caso como ese, use su discreci\u00f3n para decidir si enlazar es una buena idea. Considera cosas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si el nuevo negocio va a despegar y, por tanto, establecer una relaci\u00f3n podr\u00eda ser beneficioso para usted en el futuro.<\/li>\n\n\n\n<li>Si la p\u00e1gina a la que quieres enlazar tiene informaci\u00f3n de gran utilidad para tus usuarios (recuerda, <strong><em>utilidad <\/em><\/strong>debe ser su primera consideraci\u00f3n)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En cualquiera de esos casos, enlazar con un sitio de menor DA podr\u00eda ser una buena idea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-trustworthiness\"><span class=\"ez-toc-section\" id=\"3_Trustworthiness\"><\/span>3. Confianza<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La fiabilidad de un sitio web se mide en funci\u00f3n de la respuesta de los usuarios al contenido del sitio. Si su p\u00fablico act\u00faa en respuesta a lo que su contenido le pide que haga, demuestra a los dem\u00e1s que usted es una fuente de confianza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En una web de fontaner\u00eda, por ejemplo, la llamada a la acci\u00f3n (CTA) puede ser solicitar un presupuesto. Si el usuario se convierte en cliente, tendr\u00e1 una buena o mala experiencia con la empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los usuarios comparten sus experiencias en Internet, le est\u00e1n diciendo a Google si esa empresa es de fiar o no. Y Google escucha.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1348\" height=\"615\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/trustpilot-2.png\" alt=\"Rese\u00f1as en Trustpilot sobre Optimizaci\u00f3n SEO E-A-T\" class=\"wp-image-29297\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/trustpilot-2.png 1348w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/trustpilot-2-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/trustpilot-2-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/trustpilot-2-768x350.png 768w\" sizes=\"(max-width: 1348px) 100vw, 1348px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que es una buena idea <strong>pida a sus clientes fieles que dejen opiniones sobre su empresa<\/strong>. Por ejemplo, puede enviar correos electr\u00f3nicos de seguimiento despu\u00e9s de que completen un pedido en su sitio, o incentivar las rese\u00f1as con descuentos o puntos de recompensa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress tiene todo tipo de <a href=\"https:\/\/memberpress.com\/es\/docs\/creating-reminders\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"herramientas de automatizaci\u00f3n integradas\">herramientas de automatizaci\u00f3n integradas<\/a> y <a href=\"https:\/\/memberpress.com\/es\/addons\/?s=email\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"integraciones disponibles\">integraciones disponibles<\/a> para ayudar a reunir este tipo de rese\u00f1as. En <a href=\"https:\/\/memberpress.com\/go\/wpmet\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"Revisi\u00f3n de WP Ultimate\">Revisi\u00f3n de WP Ultimate<\/a> es otra herramienta excelente para ayudarle a recopilar y gestionar las rese\u00f1as de su sitio web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"site-elements\">Elementos del sitio<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google tambi\u00e9n tiene en cuenta los elementos del sitio cuando eval\u00faa la fiabilidad de un sitio web. A continuaci\u00f3n encontrar\u00e1 una lista de elementos que pueden afectar negativamente a su clasificaci\u00f3n:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"spammy-design-elements\"><strong>Elementos de dise\u00f1o spam<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Elementos como el exceso de ventanas emergentes, los anuncios intrusivos, un dise\u00f1o pobre y una UX y UI deficientes afectan a la puntuaci\u00f3n de fiabilidad.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"lacking-contact-information\">Falta <strong>Informaci\u00f3n de contacto<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Cuantos m\u00e1s, mejor. Debe haber varias formas de ponerse en contacto con el propietario del sitio, aparte de un formulario de contacto gen\u00e9rico. Incluso puede ser \u00fatil incluir una direcci\u00f3n de correo electr\u00f3nico en la pol\u00edtica de privacidad o en los t\u00e9rminos y condiciones. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero esto var\u00eda en funci\u00f3n de si el sitio cumple los requisitos para ser un sitio YMYL. Si es as\u00ed, debes facilitar un correo electr\u00f3nico, un n\u00famero de tel\u00e9fono y una direcci\u00f3n f\u00edsica, si es posible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no se trata de un sitio YMYL, un formulario de contacto con una direcci\u00f3n de correo electr\u00f3nico en la p\u00e1gina de privacidad o de t\u00e9rminos y condiciones es suficiente.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"outdated-content\">obsoleto<strong> contenido<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Un copyright de hace cinco a\u00f1os es una enorme se\u00f1al de alarma. Pero, afortunadamente, tiene f\u00e1cil soluci\u00f3n. Basta con <strong>ponte un recordatorio para actualizar tus derechos de autor cada enero<\/strong>. Adem\u00e1s, un sitio sin actualizaciones peri\u00f3dicas y contenido fresco puede ser calificado como poco fiable. Aseg\u00farese <strong>crear un calendario de actualizaci\u00f3n de contenidos<\/strong> - incluso una entrada de blog al mes es mucho mejor que nada. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google EAT es un conjunto de directrices claras que puede seguir para mejorar la clasificaci\u00f3n de su sitio web en los resultados de b\u00fasqueda. Incluso para los editores con experiencia, estas directrices contienen los conceptos b\u00e1sicos sobre c\u00f3mo se clasifican los sitios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, compartimos algunos consejos para ayudarle a optimizar sus factores de clasificaci\u00f3n SEO de Google EAT:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Experiencia. <\/strong>Como creador de contenidos, aseg\u00farese de que el contenido de su sitio es \u00fatil y preciso, y de que procede de fuentes cualificadas. <\/li>\n\n\n\n<li><strong>Autoridad.<\/strong> Puedes dar a conocer el hecho de que otros te ven como una fuente fiable mediante el uso de backlinks de <a href=\"https:\/\/uppercutseo.com\/buy-guest-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">sitios de gran autoridad<\/a>.<\/li>\n\n\n\n<li><strong>Fiabilidad. <\/strong>Puedes pedir a los clientes que le digan a Google que conf\u00edan en ti dejando rese\u00f1as.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ten en cuenta estos consejos. Y, sobre todo, <strong>centrarse en la producci\u00f3n de contenidos bien escritos y minuciosamente investigados<\/strong>y estar\u00e1s en el buen camino para alcanzar el estatus de p\u00e1gina uno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTienes alguna pregunta sobre Google EAT SEO? H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n.<\/em><\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_10003ce08f4afeefee3b3e55c7922617\" href=\"http:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"button button-orange center\">\u00bfListo para rodar? \u00a1Consiga MemberPress hoy mismo!<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, \u00a1no olvides suscribirte en el recuadro de la esquina superior derecha!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>As a business owner, just the thought of search engine optimization (SEO) could be enough to drive you mad. It&rsquo;s easy to get lost among the masses of information out there, when all you may want is a clear set of guidelines that will guarantee results. While Google isn&rsquo;t exactly transparent about how it ranks [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":29711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,399,120,134,19,400],"tags":[86,182],"class_list":["post-29291","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-blogging","category-content","category-how-to-2","category-news","category-trends","tag-google-search","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google EAT SEO is fundamental to achieving high ranking in the SERPs. 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