{"id":2944,"date":"2014-02-10T22:46:01","date_gmt":"2014-02-10T22:46:01","guid":{"rendered":"https:\/\/memberpress.com\/?p=2944"},"modified":"2026-03-02T09:54:46","modified_gmt":"2026-03-02T14:54:46","slug":"launch-an-affiliate-program-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/","title":{"rendered":"C\u00f3mo lanzar un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n (y por qu\u00e9 deber\u00eda hacerlo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si a\u00fan no te has planteado poner en marcha un programa de afiliados para tu sitio web de socios, deber\u00edas hacerlo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad2addb9ac19\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad2addb9ac19\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/#The_Basics\" >Conceptos b\u00e1sicos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Your_Affiliate_Program_on_Auto-Pilot\" >Su programa de afiliaci\u00f3n en piloto autom\u00e1tico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Commission_Groups\" >Grupos de la Comisi\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Ready_to_Start_Your_Online_Business\" >\u00bfListo para iniciar su negocio en l\u00ednea?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Los programas de afiliaci\u00f3n pueden aportar a sus productos mucha m\u00e1s atenci\u00f3n y ventas que muchas otras formas de marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si se hace correctamente, pueden permitirle establecer relaciones con blogueros, propietarios de sitios y otras personas para ayudar a difundir su sitio de afiliaci\u00f3n y aumentar sus ingresos hasta en un 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de la mayor\u00eda de plugins de afiliaci\u00f3n de WordPress, <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> funciona desde el primer momento gracias a su propio y fant\u00e1stico complemento de programa de afiliados,&nbsp;<a href=\"http:\/\/www.easyaffiliate.com\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"http:\/\/www.easyaffiliate.com\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9 es importante?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque, aunque no tengas pensado poner en marcha un programa de afiliados con tu sitio de membres\u00eda de inmediato, con Easy Affiliate bajo la manga, podr\u00e1s crear uno sin complicaciones cuando quieras. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, con tu programa de afiliados podr\u00e1s hacer mucho m\u00e1s de lo que har\u00edas con cualquier otro complemento de membres\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es cierto que Easy Affiliate es compatible con varias soluciones de pago y sistemas de suscripci\u00f3n diferentes (incluidos algunos de nuestros competidores). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero contamos con una integraci\u00f3n m\u00e1s completa y profunda entre Easy Affiliate y MemberPress, una integraci\u00f3n que nos permite hacer cosas que otros sistemas no pueden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basics\"><\/span>Conceptos b\u00e1sicos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, cualquier programa de afiliaci\u00f3n que se precie necesita gestionar a los afiliados (incluido su proceso de registro), conseguirles sus enlaces y banners y, lo que es m\u00e1s importante, realizar un seguimiento de las ventas y las comisiones. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando instalas Easy Affiliate junto con MemberPress, estas funciones y muchas m\u00e1s empiezan a funcionar sin necesidad de complicados procesos de integraci\u00f3n. Es incre\u00edblemente f\u00e1cil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Affiliate_Program_on_Auto-Pilot\"><\/span>Su programa de afiliaci\u00f3n en piloto autom\u00e1tico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, adem\u00e1s de estas caracter\u00edsticas b\u00e1sicas, cuando utilizas Easy Affiliate con MemberPress tus comisiones de afiliado se mantendr\u00e1n sincronizadas con lo que ocurra con estas transacciones en MemberPress. Esto incluye reembolsos y cancelaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, supongamos que Sally ha recomendado a Bob tu sitio de membres\u00eda. En cuanto se complete una transacci\u00f3n en MemberPress correspondiente a la nueva membres\u00eda de Bob, Easy Affiliate calcular\u00e1 y registrar\u00e1 autom\u00e1ticamente la comisi\u00f3n correspondiente a la venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero ahora Bob necesita un reembolso, as\u00ed que t\u00fa emites un reembolso desde MemberPress o desde tu pasarela. Easy Affiliate recalcular\u00e1 y registrar\u00e1 autom\u00e1ticamente la comisi\u00f3n correcta para Sally, anulando de hecho la comisi\u00f3n que cobr\u00f3 inicialmente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este proceso automatizado, por s\u00ed solo, te ahorrar\u00e1 dinero, tiempo y molestias. Y es que, a diferencia de otros plugins de suscripciones y programas de afiliados, nunca tendr\u00e1s que acordarte de deducir manualmente las comisiones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Commission_Groups\"><\/span>Grupos de la Comisi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong>Grupos de la Comisi\u00f3n <\/strong>Esta funci\u00f3n solo funciona con la integraci\u00f3n MemberPress de Easy Affiliate. Ayuda a los propietarios de sitios de membres\u00eda a incentivar a los afiliados en funci\u00f3n del nivel de membres\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los grupos de comisiones te permiten que tus miembros puedan optar a m\u00e1s comisiones en funci\u00f3n de los productos de afiliaci\u00f3n en los que est\u00e9n activos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, supongamos que tiene tres productos: Bronce, Plata y Oro. Usted establece una comisi\u00f3n por defecto de 10% a pagar en cada venta, pero luego a\u00f1ade un grupo de comisiones personalizado a Bronce por 20%, Plata por 30% y Oro por 40%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien, supongamos que Sally (nuestra afiliada del ejemplo anterior) es afiliada, pero tambi\u00e9n es socia \u00abSilver\u00bb de tu sitio de membres\u00eda. Y que Jay es un afiliado que a\u00fan no se ha inscrito en tu sitio de membres\u00eda. \u00c9l tiene una amiga, Andrea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este caso, si Jay recomienda a Andrea y \u00e9sta se suscribe, Jay recibir\u00e1 una comisi\u00f3n de 10% cuando se complete la transacci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, supongamos que Sally recomienda a Bob y este se da de alta como socio. Sally recibir\u00e1 una comisi\u00f3n 30% cuando se complete la transacci\u00f3n de Bob, ya que forma parte del grupo de comisiones de tu producto Silver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede ver en este ejemplo que el uso de grupos de comisiones MemberPress puede ayudarle no s\u00f3lo a incentivar a la gente para que se actualice. Tambi\u00e9n puede cultivar afiliados de mayor calidad - personas que realmente utilizan su sitio de membres\u00eda y pueden inspirar a otros a unirse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a la estrecha integraci\u00f3n y a las funciones avanzadas que ofrecen MemberPress y Easy Affiliate, te ahorrar\u00e1s muchos quebraderos de cabeza.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Ready_to_Start_Your_Online_Business\"><\/span>\u00bfListo para iniciar su negocio en l\u00ednea?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Y podr\u00e1s hacer cosas realmente geniales en lo que respecta al programa de afiliados de tu sitio de miembros: <a href=\"https:\/\/memberpress.com\/es\/what-membership-software-should-i-use\/\" title=\"\u00bfQu\u00e9 software de afiliaci\u00f3n debo utilizar?\">cosas que no se pueden hacer con otros plugins de gesti\u00f3n de miembros<\/a> y software de programas de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfLe parece interesante? M\u00e1s informaci\u00f3n <a href=\"http:\/\/easyaffiliate.com\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t considered rolling out an affiliate program for your membership site, you should. Affiliate programs can bring your products significantly more attention and sales than many other forms of marketing. If done correctly they can enable you to build relationships with bloggers, site owners, and others to help spread the word about your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,1481,1474],"tags":[92,93,26],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","category-memberpress-features","category-membership-site","tag-affiliate-program-software","tag-affiliates","tag-membership","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Affiliate programs can bring your products attention and sales. 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