Want members to sign up and stick around? You\u2019ve got to get strategic about user experience (UX) of your membership site. Read on for top tips to for membership site UX.<\/em><\/strong><\/p>

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WHAT'S INSIDE<\/p>\nToggle<\/span>
#1 \u2013 Focus on website performance<\/a><\/li>
#2 \u2013 Meet user needs<\/a>
Make it as easy as possible to complete popular tasks<\/a><\/li>
Focus on the core needs of your target audience.<\/a><\/li><\/ul><\/li>
#3 \u2013 Avoid \u2018style over substance\u2019<\/a><\/li>
#4 \u2013 Pay attention to onboarding<\/a><\/li>
#5 \u2013 Use a high-quality membership plugin<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
If you\u2019re operating a membership website, you\u2019ll create a feeling of exclusivity among your users. Everybody likes to feel special, and a membership site invites users into an elite circle.<\/p>\n\n\n\n
Exclusivity alone is not enough to attract \u2013 and retain \u2013 interest, though. A poorly functioning or confusing site will send people packing before you have time to roll out the red carpet. <\/p>\n\n\n\n
The curious thing about user experience (UX) design is the better it is, the less you notice it. Great UX sends your members flying through registration and navigation intuitively, without encountering any difficulty or inconvenience.

If you fail to meet this fundamental need, users will take their business (and membership) elsewhere.<\/p>\n\n\n\n
So let\u2019s through the fundamentals of great membership site UX:<\/p>\n\n\n\n
#1 \u2013 Focus on website performance<\/h2>\n\n\n\n
$\"website$ <\/a><\/figure>\n\n\n\n
The first thing any website \u2013 membership or otherwise \u2013 must<\/em> offer is high performance. <\/p>\n\n\n\n
That means fast page loading speed and instinctive, responsive design. Users form a first impression of a website in the blink of an eye. If your site is still loading once that blink is complete, expect the visitor to bounce<\/a>.<\/p>\n\n\n\n
Speed is among the golden rules of UX. It can be tempting to pack a site with animations and sound effects to herald the arrival of a member. And that\u2019s fine \u2013 as long as these bells and whistles don\u2019t drag down your overall site speed<\/strong>. <\/p>\n\n\n\n
Users will gleefully sacrifice all the fancy features under the sun to complete a task quickly and efficiently.<\/p>\n\n\n\n
#2 \u2013 Meet user needs <\/h2>\n\n\n\n
Of course, all the speed in the world will matter little if you\u2019re not meeting user needs. Imagine that you need to place an important business call to Japan. If you Google, \u201cwhat time is it in Tokyo,\u201d you\u2019ll have an answer in less than a second. <\/p>\n\n\n\n
If that information were inaccurate, and you missed a window of opportunity, you would struggle to trust anything the search engine said in the future. <\/p>\n\n\n\n
Thankfully for Google, inaccuracy is not an option. The Big G employs countless algorithms to make sure the results at the top of the first page meet user needs.<\/p>\n\n\n\n
The same philosophy applies to a membership site \u2013 arguably more so if you\u2019re charging for services. <\/p>\n\n\n\n
If you\u2019re going to convince people to sign up, you need to make it clear that you are on their wavelength. Consumers who feel understood and listened to demonstrate far greater loyalty<\/a>.<\/p>\n\n\n\n
<\/span>Make it as easy as possible to complete popular tasks <\/span><\/h3>\n\n\n\n
Think about the typical user journey on your site. In general, there\u2019s no need to try and reinvent the wheel. Consider where you would expect to find things on a website and follow form.<\/p>\n\n\n\n
$\"Screenshot$
Sign in and login buttons are usually located at the top right of a web page.<\/figcaption><\/figure>\n\n\n\n
For example, the standard is to include your login\/sign up button at the top right of your header, so that\u2019s where you\u2019ll want to put it too!<\/p>\n\n\n\n
However, you might also want to think about other strategic places to put your login and sign up forms. For example, at the end of a blog promoting your best-selling course, or on a page with protected content.

With Gutenberg blocks and MemberPress, it\u2019s super easy to do just that. <\/p>\n\n\n\n
\n\n $\"Gutenberg$ <\/a>\n<\/div><\/div>\n\n\n\n\n
Simply select the Registration<\/strong> or Login Form<\/strong> block from the MemberPress section and place it wherever you want\u2026 on any page or post<\/strong>!<\/p>\n\n\n\n
<\/span>Focus on the core needs of your target audience.<\/span><\/h3>\n\n\n\n\n\n $\"Read$ <\/a>\n<\/div><\/div>\n\n\n\n\n
The list of things that members may want<\/em>, or would consider nice to have<\/em>, could be massive and vary from person to person. <\/p>\n\n\n\n
Fundamental needs<\/em>, however, tend to be universal. Identify these needs, making sure you satisfy them with accuracy and quality, and you\u2019ll see an immediate uptake in membership.<\/p>\n\n\n\n
#3 \u2013 Avoid \u2018style over substance\u2019<\/h2>\n\n\n\n $\"bad$ <\/a><\/figure>\n\n\n\n
I\u2019ll keep this section short and to the point. As I\u2019ve mentioned, you\u2019ll likely have less than a second before a first-time visitor forms an opinion of your site. There is no denying that design is hugely important to UX. However, do not<\/em> make the mistake of focusing on looks at the expense of function.<\/p>\n\n\n\n
A membership site that looks fantastic but is extremely tough to navigate is like a Ferrari with no engine. If you\u2019re going to convince users to sign up for your offering, you\u2019ll need to convince them that it\u2019s worth their while to do so. Compelling web design is important, but aesthetic splendor quickly loses its charm when it masks critical deficiencies under the hood of a website.<\/p>\n\n\n\n
#4 \u2013 Pay attention to onboarding<\/h2>\n\n\n\n $\"membership$ <\/a><\/figure>\n\n\n\n
I\u2019ve previously discussed how a membership site only has one chance to make a first impression. Beyond this gut reaction, however, you also need to consider the onboarding process of your membership website. <\/p>\n\n\n\n
Many consumers are extremely wary of providing their personal data to online businesses. Don\u2019t allow them to change their minds about signing up with your site due to a negative experience.<\/p>\n\n\n\n
Following are some vital UX considerations when it comes to onboarding:<\/p>\n\n\n\n
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Provide motivation. Users are more likely to sign up if they feel they are exchanging data for a reward<\/a>.<\/li>\n\n\n\n
Don\u2019t insist your visitors install new software or present other technical limitations. These are immediate red flags for most users.<\/li>\n\n\n\n
Welcome the user to your business community, making them feel like part of an extended family. An email is the least you can offer, while an onboarding video is ideal.<\/li>\n\n\n\n
Immediately demonstrate the value of membership, such as pointing the user toward content relevant to their interests.<\/li>\n<\/ul>\n\n\n\n
Convincing users to sign up for a membership website is great, but it\u2019s the first step of a far longer journey. Your task will be to retain this membership and keep the visitor coming back for more. Onboarding is the beginning of this process.<\/p>\n\n\n\n
#5 \u2013 Use a high-quality membership plugin<\/h2>\n\n\n\n
All of this may sound a little intimidating, but it doesn\u2019t need to be. The perfect UX for your membership site can be complemented with a top-end membership plugin. MemberPress is your friend in this instance.<\/p>\n\n\n\n
MemberPress offers safety and security to your site members, ensuring that their private data remains away from prying eyes. And it has a range of in-built offer templates to entice and reward members to your site. <\/p>\n\n\n\n
Joining up with MemberPress will also provide access to a forum and community of like-minded business owners, while making sales transactions and scheduled marketing campaigns is also a doddle.<\/p>\n\n\n\n
The use of a plugin can make a huge difference to the fortunes of your membership site. These fortunes will only be for the better if you choose the right plugin, though. If you\u2019re ready to take the first step, sign up now<\/a>. You\u2019ll quickly see how MemberPress can help your business achieve its goals.<\/p>\n\n\n\n
Do you have any questions for Joe about membership site UX? Ask away in the comments below!<\/em><\/p>\n\n\n\n
If you liked this article, be sure to follow us on Facebook<\/a>, Twitter<\/a>, Instagram<\/a>, and LinkedIn<\/a>! And don\u2019t forget to subscribe in the box<\/a>.<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
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