{"id":29659,"date":"2022-01-25T07:00:00","date_gmt":"2022-01-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29659"},"modified":"2026-03-02T10:57:04","modified_gmt":"2026-03-02T15:57:04","slug":"why-membership-based-communities-work","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/","title":{"rendered":"4 razones por las que deber\u00eda exigir la afiliaci\u00f3n a una comunidad en l\u00ednea"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A la hora de crear un sitio web, hay muchas opciones diferentes. Algunos sitios se dirigen a usuarios ocasionales, otros se centran en hacer que la gente vuelva una y otra vez desarrollando la identidad del cliente, y otros se sit\u00faan en alg\u00fan punto intermedio. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad075d6b8c4a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad075d6b8c4a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\" >Por qu\u00e9 es importante distinguir entre clientes, suscriptores y socios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#4_Reasons_Why_Membership-Based_Communities_Work_Better\" >4 razones por las que las comunidades basadas en la afiliaci\u00f3n funcionan mejor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#1_Membership-Based_Communities_Actively_Involve_Your_Audience\" >1. Las comunidades basadas en la afiliaci\u00f3n implican activamente a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\" >2. Las comunidades basadas en la afiliaci\u00f3n potencian el marketing boca a boca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#3_Members_Can_Build_Relationships_with_Each_Other\" >3. Los miembros pueden establecer relaciones entre s\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\" >4. Puede obtener informaci\u00f3n fiable y constante de sus mayores fans<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si parte de su objetivo es crear un sentido de comunidad en torno a su negocio en l\u00ednea, a\u00f1adir una comunidad de miembros a su sitio web es sin duda su mejor opci\u00f3n. Y si conoces las razones clave por las que las comunidades de miembros tienen \u00e9xito, podr\u00e1s preparar tu sitio web para el \u00e9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, analizaremos por qu\u00e9 es importante la diferencia entre clientes, suscriptores y socios. A continuaci\u00f3n, veremos cuatro razones por las que los modelos de afiliaci\u00f3n funcionan mejor que sus alternativas a la hora de crear una comunidad. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\"><span class=\"ez-toc-section\" id=\"Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\"><\/span>Por qu\u00e9 es importante distinguir entre clientes, suscriptores y socios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque algunas personas utilicen indistintamente los t\u00e9rminos afiliado, abonado y cliente, existen algunas diferencias fundamentales. Por ejemplo, <strong>clientes <\/strong>son usuarios generales que pagan por bienes o servicios. Son los usuarios \u201cocasionales\u201d a los que nos refer\u00edamos anteriormente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abonados <\/strong>suelen estar interesados en tu contenido a largo plazo. Sin embargo, es posible que no les atraigan los aspectos comunitarios de tu p\u00e1gina web. Sin duda, hay algunos <a href=\"https:\/\/memberpress.com\/es\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">solapamiento entre abonados y miembros<\/a>, pero dista mucho de ser una similitud exacta. Los suscriptores se situar\u00edan en un punto intermedio entre los usuarios ocasionales (clientes) y los socios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Miembros <\/strong>son \u00fanicos por una raz\u00f3n clave: <strong><em>compromiso<\/em><\/strong>. Por lo general, participan activamente en tu comunidad e interact\u00faan con tu contenido de forma habitual. Para ellos, no se trata solo de la p\u00e1gina web, sino tambi\u00e9n de c\u00f3mo sus identidades est\u00e1n vinculadas a ella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta relaci\u00f3n tambi\u00e9n abre nuevas oportunidades para usted como propietario del sitio. Los miembros pueden estar dispuestos a pagar para tener m\u00e1s acceso a estas comunidades. Ya sea que los atraiga a unirse mediante el uso de <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">cortafuegos de pago eficaces<\/a> o haciendo cosas como crear contenidos con m\u00e1s frecuencia, usted <em>puede <\/em>crear un grupo \u00fanico de usuarios implicados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\"><span class=\"ez-toc-section\" id=\"4_Reasons_Why_Membership-Based_Communities_Work_Better\"><\/span>4 razones por las que las comunidades basadas en la afiliaci\u00f3n funcionan mejor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos algunas ventajas m\u00e1s concretas de las comunidades basadas en la afiliaci\u00f3n. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\"><span class=\"ez-toc-section\" id=\"1_Membership-Based_Communities_Actively_Involve_Your_Audience\"><\/span>1. Las comunidades basadas en la afiliaci\u00f3n implican activamente a su p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anteriormente, hemos mencionado brevemente que los miembros se muestran m\u00e1s comprometidos que los suscriptores o los clientes. Hay una raz\u00f3n para ello: las comunidades basadas en la afiliaci\u00f3n te ayudan a orientar tu contenido hacia tus seguidores m\u00e1s fieles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este compromiso con los miembros existentes tiene algunas ventajas. Por un lado, normalmente puede contar con un flujo constante de apoyo. Por tanto, puede concentrar su energ\u00eda en mantener este inter\u00e9s en lugar de atraer constantemente a gente nueva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, es m\u00e1s probable que los miembros que participan activamente difundan el apoyo de boca en boca. Esto es especialmente cierto si proporciona a los miembros las herramientas que necesitan para ampliar su comunidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A modo de ejemplo, considere c\u00f3mo <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Red Novel<\/a> ofrece alojamiento gratuito para clubes de lectura:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"1152\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"Un ejemplo de las ventajas que ofrece la Red Novel, una de las muchas comunidades basadas en la afiliaci\u00f3n.\" class=\"wp-image-29661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-208x300.png 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-711x1024.png 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-768x1106.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Este tipo de compromiso activo tambi\u00e9n puede convertirse en un h\u00e1bito para sus usuarios. Los usuarios que tienen experiencias positivas en su sitio web pueden volver a visitarlo con frecuencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, las comunidades en l\u00ednea activas tambi\u00e9n pueden ayudar a influir en los miembros potenciales que est\u00e1n indecisos. Si ven que los usuarios actuales comparten, publican y comentan, puede que les interese unirse a un grupo tan animado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\"><span class=\"ez-toc-section\" id=\"2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\"><\/span>2. Las comunidades basadas en la afiliaci\u00f3n potencian el marketing boca a boca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una comunidad activa no es la \u00fanica forma en que tus miembros pueden dar a conocer tu sitio web. Es posible que aquellas personas m\u00e1s comprometidas hablen positivamente de sus experiencias sin que se les pida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes sacar partido de esta valoraci\u00f3n mediante un programa de recomendaci\u00f3n. Al ofrecer a los miembros ventajas adicionales por captar nuevos usuarios, tambi\u00e9n puedes mejorar su propia experiencia. Nuestro complemento asociado, Easy Affiliate, se integra perfectamente en MemberPress, lo que te permite de forma fluida <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">cree su propio programa de recomendaci\u00f3n<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate ilustraci\u00f3n\" class=\"wp-image-30083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1536x1140.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de enviar recomendaciones, los afiliados pueden ayudar a atraer nuevos usuarios mediante <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">eventos virtuales<\/a>. Es probable que los miembros actuales aprecien la oportunidad de conectarse. Si ofrece a los invitados la oportunidad de unirse, ver\u00e1n la camarader\u00eda en tiempo real, sin necesidad de marketing adicional.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"Un ejemplo de evento virtual con una comunidad de viajeros en l\u00ednea. \" class=\"wp-image-29861\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">El marketing boca a boca puede ser especialmente relevante si su afiliaci\u00f3n se basa en (o incluso incluye) <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos en l\u00ednea<\/a>. Las personas que intentan formarse por su cuenta est\u00e1n, obviamente, interesadas en el tema. Por eso, es m\u00e1s probable que comenten el contenido fuera de la comunidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\"><span class=\"ez-toc-section\" id=\"3_Members_Can_Build_Relationships_with_Each_Other\"><\/span>3. Los miembros pueden establecer relaciones entre s\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las afiliaciones rara vez tienen que ver s\u00f3lo con el contenido y las ventajas. En <strong>identidad de los miembros<\/strong> puede ser algo poderoso por s\u00ed mismo. Sus usuarios podr\u00edan reconocer los intereses compartidos entre ellos y otros usuarios, creando un v\u00ednculo basado en su sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, en lugar de seguir s\u00f3lo por el contenido como los abonados, <strong>los miembros obtienen valor los unos de los otros<\/strong>. Si sus usuarios disfrutan con debates animados o simplemente aprecian que otros tengan gustos similares, puede que se sientan animados a seguir utilizando su sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exclusividad <\/strong>tambi\u00e9n puede ser una ventaja para algunos usuarios. Con las comunidades basadas en la afiliaci\u00f3n, puedes sacar provecho de esto alojando <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">regalos exclusivos para socios<\/a>. No s\u00f3lo comunican exclusividad, sino que este tipo de regalos demuestran que reconoces y aprecias a la comunidad en su conjunto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crear niveles y nichos de comunidad es otra forma excelente de ayudar a los miembros a conectar y crear una sensaci\u00f3n de exclusividad. Por ejemplo, puede ofrecer a sus usuarios la oportunidad de unirse a un <strong>Comunidad VIP<\/strong> que les da acceso a contenidos especiales, interacciones personales con expertos o informaci\u00f3n anticipada sobre promociones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrici\u00f3n<\/a> es un gimnasio f\u00edsico que ofrece programas de nutrici\u00f3n en l\u00ednea. La empresa utiliza <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>para gestionar estos programas, as\u00ed como su comunidad VIP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc nutrition p\u00e1gina de inicio\" class=\"wp-image-27906\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1536x792.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-2048x1056.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede considerar <a href=\"https:\/\/memberpress.com\/es\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">a\u00f1adir un foro<\/a> a su sitio web o crear opciones de sub-membres\u00eda m\u00e1s espec\u00edficas para centrarse en grupos nicho. De este modo, se podr\u00edan crear grupos m\u00e1s peque\u00f1os y unidos entre los miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, tenga en cuenta que el auge de las redes sociales significa que su sitio web probablemente no sea el \u00fanico lugar que frecuentan sus afiliados. Aproveche esta circunstancia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Valorar otros aspectos de la comunidad puede ayudarte a darte cuenta de cu\u00e1ntas relaciones has establecido. Por ejemplo, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">La chica de la compra sana<\/a> alberga un grupo privado de Facebook para su comunidad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"Un ejemplo de publicidad para una comunidad de miembros que tambi\u00e9n est\u00e1 en Facebook.\" class=\"wp-image-29662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\"><span class=\"ez-toc-section\" id=\"4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\"><\/span>4. Puede obtener informaci\u00f3n fiable y constante de sus mayores fans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los miembros representan algunos de los usuarios m\u00e1s comprometidos de su comunidad. Eso significa que la mayor\u00eda de ellos est\u00e1n entusiasmados con el \u00e9xito de su sitio. A su vez, podr\u00edan estar motivados para darte comentarios concretos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque tus seguidores no se pongan en contacto contigo, puedes dar por hecho que, por lo general, son seguidores fieles desde hace tiempo. Sabiendo esto, puedes... <a href=\"https:\/\/memberpress.com\/es\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">mire los datos de su sitio<\/a> durante un periodo determinado y comp\u00e1ralo con tu contenido. Hacerlo te puede ayudar a ver qu\u00e9 estrategias funcionan mejor con la mayor\u00eda de los miembros y cu\u00e1les no. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta informaci\u00f3n, podr\u00e1s orientar tu p\u00e1gina web hacia lo que m\u00e1s les gusta a tus miembros. Por lo tanto, esta estrategia puede ayudarte a seleccionar cuidadosamente el contenido que publicas. Adem\u00e1s, podr\u00edas ahorrarte mucho tiempo si dejas de producir contenido que no tiene mucha aceptaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, las comunidades basadas en la afiliaci\u00f3n no tienen por qu\u00e9 ser exclusivas. Es poco probable que el hecho de centrarte en tu base de seguidores actual impida que se unan personas ajenas a ella. De hecho, marcar la identidad de tu sitio web podr\u00eda atraer a m\u00e1s usuarios lo suficientemente comprometidos como para hacerse socios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres crear un sentido de comunidad en torno a tu negocio online, es posible que no sepas qu\u00e9 modelo es el m\u00e1s adecuado para ti. Afortunadamente, las comunidades basadas en la afiliaci\u00f3n ofrecen las ventajas espec\u00edficas que est\u00e1s buscando. Puedes conservar a tus miembros actuales y atraer a otros nuevos centr\u00e1ndote en tus usuarios m\u00e1s fieles y comprometidos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, tratamos cuatro razones por las que las comunidades basadas en la afiliaci\u00f3n funcionan mejor que otros modelos para crear comunidad:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Los miembros se comprometen con m\u00e1s frecuencia para crear comunidades m\u00e1s vivas.<\/li><li>El marketing boca a boca es algo natural entre los afiliados.<\/li><li>Las relaciones entre los miembros pueden aumentar el valor de su sitio para ellos.<\/li><li>Una base de seguidores consistente puede proporcionarle datos precisos y procesables.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre las comunidades basadas en la afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro.<\/strong> <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. If part of your goal is to create a sense of community [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":30080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1553],"tags":[113,857],"class_list":["post-29659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-community","tag-community-building","tag-online-community","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. 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