{"id":29659,"date":"2022-01-25T07:00:00","date_gmt":"2022-01-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29659"},"modified":"2026-03-02T10:57:04","modified_gmt":"2026-03-02T15:57:04","slug":"why-membership-based-communities-work","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/","title":{"rendered":"4 razones por las que deber\u00eda exigir la afiliaci\u00f3n a una comunidad en l\u00ednea"},"content":{"rendered":"<p>A la hora de crear un sitio web, hay muchas opciones diferentes. Algunos sitios se dirigen a usuarios ocasionales, otros se centran en hacer que la gente vuelva una y otra vez desarrollando la identidad del cliente, y otros se sit\u00faan en alg\u00fan punto intermedio. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a631f5a3aaa1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a631f5a3aaa1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\" >Por qu\u00e9 es importante distinguir entre clientes, suscriptores y socios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#4_Reasons_Why_Membership-Based_Communities_Work_Better\" >4 razones por las que las comunidades basadas en la afiliaci\u00f3n funcionan mejor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#1_Membership-Based_Communities_Actively_Involve_Your_Audience\" >1. Las comunidades basadas en la afiliaci\u00f3n implican activamente a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\" >2. Las comunidades basadas en la afiliaci\u00f3n potencian el marketing boca a boca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#3_Members_Can_Build_Relationships_with_Each_Other\" >3. Los miembros pueden establecer relaciones entre s\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\" >4. Puede obtener informaci\u00f3n fiable y constante de sus mayores fans<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Si parte de su objetivo es crear un sentido de comunidad en torno a su negocio en l\u00ednea, a\u00f1adir una comunidad de miembros a su sitio web es sin duda su mejor opci\u00f3n. Y si conoces las razones clave por las que las comunidades de miembros tienen \u00e9xito, podr\u00e1s preparar tu sitio web para el \u00e9xito.<\/p>\n\n\n\n<p>En este art\u00edculo, analizaremos por qu\u00e9 es importante la diferencia entre clientes, suscriptores y miembros. A continuaci\u00f3n, analizaremos cuatro razones por las que los modelos de afiliaci\u00f3n funcionan mejor que sus hom\u00f3logos a la hora de crear una comunidad. Entremos de lleno en el tema.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\"><span class=\"ez-toc-section\" id=\"Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\"><\/span>Por qu\u00e9 es importante distinguir entre clientes, suscriptores y socios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque algunas personas utilicen indistintamente los t\u00e9rminos afiliado, abonado y cliente, existen algunas diferencias fundamentales. Por ejemplo, <strong>clientes <\/strong>son usuarios generales que pagan por bienes o servicios. Son los usuarios \u201cocasionales\u201d a los que nos refer\u00edamos antes. <\/p>\n\n\n\n<p><strong>Abonados <\/strong>suelen estar interesados en sus contenidos a largo plazo. Sin embargo, es posible que no se sientan atra\u00eddos por los aspectos comunitarios de su sitio web. Sin duda, hay <a href=\"https:\/\/memberpress.com\/es\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">solapamiento entre abonados y miembros<\/a>pero dista mucho de ser una similitud exacta. Los abonados se situar\u00edan en un punto intermedio entre los usuarios ocasionales (clientes) y los afiliados.<\/p>\n\n\n\n<p><strong>Miembros <\/strong>son \u00fanicos por una raz\u00f3n clave: <strong><em>compromiso<\/em><\/strong>. Suelen participar activamente en su comunidad e interact\u00faan con sus contenidos con regularidad. Para ellos, no se trata solo del sitio web, sino tambi\u00e9n de c\u00f3mo sus identidades est\u00e1n vinculadas a \u00e9l.<\/p>\n\n\n\n<p>Esta relaci\u00f3n tambi\u00e9n abre nuevas oportunidades para usted como propietario del sitio. Los miembros pueden estar dispuestos a pagar para tener m\u00e1s acceso a estas comunidades. Ya sea que los atraiga a unirse mediante el uso de <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">cortafuegos de pago eficaces<\/a> o haciendo cosas como crear contenidos con m\u00e1s frecuencia, usted <em>puede <\/em>crear un grupo \u00fanico de usuarios implicados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\"><span class=\"ez-toc-section\" id=\"4_Reasons_Why_Membership-Based_Communities_Work_Better\"><\/span>4 razones por las que las comunidades basadas en la afiliaci\u00f3n funcionan mejor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Veamos algunas ventajas espec\u00edficas de las comunidades basadas en la afiliaci\u00f3n. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\"><span class=\"ez-toc-section\" id=\"1_Membership-Based_Communities_Actively_Involve_Your_Audience\"><\/span>1. Las comunidades basadas en la afiliaci\u00f3n implican activamente a su p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes hemos hablado brevemente de c\u00f3mo los miembros est\u00e1n m\u00e1s comprometidos que los suscriptores o los clientes. Hay una raz\u00f3n para ello: las comunidades basadas en membres\u00eda te ayudan a enfocar tu contenido hacia tus mayores fans.<\/p>\n\n\n\n<p>Este compromiso con los miembros existentes tiene algunas ventajas. Por un lado, normalmente puede contar con un flujo constante de apoyo. Por tanto, puede concentrar su energ\u00eda en mantener este inter\u00e9s en lugar de atraer constantemente a gente nueva.<\/p>\n\n\n\n<p>Adem\u00e1s, es m\u00e1s probable que los miembros que participan activamente difundan el apoyo de boca en boca. Esto es especialmente cierto si proporciona a los miembros las herramientas que necesitan para ampliar su comunidad. <\/p>\n\n\n\n<p>A modo de ejemplo, considere c\u00f3mo <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Red Novel<\/a> ofrece alojamiento gratuito para clubes de lectura:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"1152\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"Un ejemplo de las ventajas que ofrece la Red Novel, una de las muchas comunidades basadas en la afiliaci\u00f3n.\" class=\"wp-image-29661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-208x300.png 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-711x1024.png 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-768x1106.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Este tipo de compromiso activo tambi\u00e9n puede convertirse en un h\u00e1bito para sus usuarios. Los usuarios que tienen experiencias positivas en su sitio web pueden volver a visitarlo con frecuencia.<\/p>\n\n\n\n<p>Por \u00faltimo, las comunidades en l\u00ednea activas tambi\u00e9n pueden ayudar a influir en los miembros potenciales que est\u00e1n indecisos. Si ven que los usuarios actuales comparten, publican y comentan, puede que les interese unirse a un grupo tan animado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\"><span class=\"ez-toc-section\" id=\"2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\"><\/span>2. Las comunidades basadas en la afiliaci\u00f3n potencian el marketing boca a boca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una comunidad viva no es la \u00fanica forma de que sus miembros difundan su sitio web. Las personas m\u00e1s implicadas pueden hablar positivamente de sus experiencias sin que nadie se lo pida.<\/p>\n\n\n\n<p>Puede sacar partido de este aprecio con un programa de recomendaci\u00f3n. Al ofrecer a los miembros beneficios adicionales por reclutar nuevos usuarios, tambi\u00e9n puedes mejorar sus propias experiencias. Nuestro plugin hermano, <a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a>se conecta directamente a MemberPress, lo que le permite <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">cree su propio programa de recomendaci\u00f3n<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate ilustraci\u00f3n\" class=\"wp-image-30083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1536x1140.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Adem\u00e1s de enviar recomendaciones, los afiliados pueden ayudar a atraer nuevos usuarios mediante <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">eventos virtuales<\/a>. Es probable que los miembros actuales aprecien la oportunidad de conectarse. Si ofrece a los invitados la oportunidad de unirse, ver\u00e1n la camarader\u00eda en tiempo real, sin necesidad de marketing adicional.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"Un ejemplo de evento virtual con una comunidad de viajeros en l\u00ednea. \" class=\"wp-image-29861\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>El marketing boca a boca puede ser especialmente relevante si su afiliaci\u00f3n se basa en (o incluso incluye) <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos en l\u00ednea<\/a>. Las personas que intentan formarse est\u00e1n obviamente interesadas en el tema. As\u00ed que es m\u00e1s probable que hablen del contenido fuera de la comunidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\"><span class=\"ez-toc-section\" id=\"3_Members_Can_Build_Relationships_with_Each_Other\"><\/span>3. Los miembros pueden establecer relaciones entre s\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las afiliaciones rara vez tienen que ver s\u00f3lo con el contenido y las ventajas. En <strong>identidad de los miembros<\/strong> puede ser algo poderoso por s\u00ed mismo. Sus usuarios podr\u00edan reconocer los intereses compartidos entre ellos y otros usuarios, creando un v\u00ednculo basado en su sitio.<\/p>\n\n\n\n<p>As\u00ed, en lugar de seguir s\u00f3lo por el contenido como los abonados, <strong>los miembros obtienen valor los unos de los otros<\/strong>. Si sus usuarios disfrutan con debates animados o simplemente aprecian que otros tengan gustos similares, puede que se sientan animados a seguir utilizando su sitio.<\/p>\n\n\n\n<p><strong>Exclusividad <\/strong>tambi\u00e9n puede ser una ventaja para algunos usuarios. Con las comunidades basadas en la afiliaci\u00f3n, puedes sacar provecho de esto alojando <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">regalos exclusivos para socios<\/a>. No s\u00f3lo comunican exclusividad, sino que este tipo de regalos demuestran que reconoces y aprecias a la comunidad en su conjunto.<\/p>\n\n\n\n<p>Crear niveles y nichos de comunidad es otra forma excelente de ayudar a los miembros a conectar y crear una sensaci\u00f3n de exclusividad. Por ejemplo, puede ofrecer a sus usuarios la oportunidad de unirse a un <strong>Comunidad VIP<\/strong> que les da acceso a contenidos especiales, interacciones personales con expertos o informaci\u00f3n anticipada sobre promociones.<\/p>\n\n\n\n<p>Por ejemplo,\u00a0<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrici\u00f3n<\/a> es un gimnasio f\u00edsico que ofrece programas de nutrici\u00f3n en l\u00ednea. La empresa utiliza <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>para gestionar estos programas, as\u00ed como su comunidad VIP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc nutrition p\u00e1gina de inicio\" class=\"wp-image-27906\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1536x792.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-2048x1056.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Tambi\u00e9n puede considerar <a href=\"https:\/\/memberpress.com\/es\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">a\u00f1adir un foro<\/a> a su sitio web o crear opciones de sub-membres\u00eda m\u00e1s espec\u00edficas para centrarse en grupos nicho. De este modo, se podr\u00edan crear grupos m\u00e1s peque\u00f1os y unidos entre los miembros.<\/p>\n\n\n\n<p>Por \u00faltimo, tenga en cuenta que el auge de las redes sociales significa que su sitio web probablemente no sea el \u00fanico lugar que frecuentan sus afiliados. Aproveche esta circunstancia. <\/p>\n\n\n\n<p>Apreciar otras partes de la comunidad puede poner de relieve cu\u00e1ntas conexiones has hecho. Por ejemplo, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">La chica de la compra sana<\/a> alberga un grupo privado de Facebook para su comunidad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"Un ejemplo de publicidad para una comunidad de miembros que tambi\u00e9n est\u00e1 en Facebook.\" class=\"wp-image-29662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\"><span class=\"ez-toc-section\" id=\"4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\"><\/span>4. Puede obtener informaci\u00f3n fiable y constante de sus mayores fans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los miembros representan algunos de los usuarios m\u00e1s comprometidos de su comunidad. Eso significa que la mayor\u00eda de ellos est\u00e1n entusiasmados con el \u00e9xito de su sitio. A su vez, podr\u00edan estar motivados para darte comentarios concretos.<\/p>\n\n\n\n<p>Incluso si sus miembros no se ponen en contacto con usted, puede suponer que suelen ser fans a largo plazo. Sabiendo eso, puedes tomar una <a href=\"https:\/\/memberpress.com\/es\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">mire los datos de su sitio<\/a> durante un periodo determinado y comp\u00e1relo con su contenido. Hacer esto puede ayudarte a ver qu\u00e9 estrategias funcionan con la mayor\u00eda de los afiliados y cu\u00e1les no. <\/p>\n\n\n\n<p>Con esta informaci\u00f3n, puede centrar su sitio en lo que m\u00e1s les gusta a sus miembros. Por lo tanto, esta estrategia puede ayudarle a curar su producci\u00f3n. Adem\u00e1s, podr\u00edas ahorrarte mucho tiempo si dejas de producir algo que no es demasiado popular.<\/p>\n\n\n\n<p>Sin embargo, las comunidades de miembros no tienen por qu\u00e9 ser exclusivas. Es improbable que el hecho de atender a su base de seguidores impida a los forasteros unirse a la comunidad. De hecho, distinguir la identidad de tu sitio puede atraer a m\u00e1s usuarios lo suficientemente comprometidos como para convertirse en miembros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si quiere crear un sentimiento de comunidad en torno a su negocio en Internet, quiz\u00e1 no sepa qu\u00e9 modelo le conviene m\u00e1s. Afortunadamente, las comunidades basadas en la afiliaci\u00f3n ofrecen las ventajas que busca. Puede conservar a sus miembros actuales y atraer a otros nuevos atendiendo a sus usuarios antiguos y comprometidos. <\/p>\n\n\n\n<p>En este art\u00edculo, tratamos cuatro razones por las que las comunidades basadas en la afiliaci\u00f3n funcionan mejor que otros modelos para crear comunidad:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Los miembros se comprometen con m\u00e1s frecuencia para crear comunidades m\u00e1s vivas.<\/li><li>El marketing boca a boca es algo natural entre los afiliados.<\/li><li>Las relaciones entre los miembros pueden aumentar el valor de su sitio para ellos.<\/li><li>Una base de seguidores consistente puede proporcionarle datos precisos y procesables.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre las comunidades basadas en la afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>.<\/strong> <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. 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Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. <\/p>","content":[{"type":"text","data":"When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success.<\/p>","content":[{"type":"text","data":"If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!<\/p>","content":[{"type":"text","data":"In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\">Why the Difference Between Customers, Subscribers, and Members Matters<\/h2>","content":"Por qu\u00e9 es importante distinguir entre clientes, suscriptores y socios","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. <\/p>","content":[{"type":"text","data":"While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members.<\/p>","content":[{"type":"text","data":"<strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it.<\/p>","content":[{"type":"text","data":"<strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users.<\/p>","content":[{"type":"text","data":"This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\">4 Reasons Why Membership-Based Communities Work Better<\/h2>","content":"4 razones por las que las comunidades basadas en la afiliaci\u00f3n funcionan mejor","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Let's dive into a few more specific benefits of membership-based communities. <\/p>","content":[{"type":"text","data":"Let's dive into a few more specific benefits of membership-based communities. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\">1. Membership-Based Communities Actively Involve Your Audience<\/h3>","content":"1. Las comunidades basadas en la afiliaci\u00f3n implican activamente a su p\u00fablico","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans.<\/p>","content":[{"type":"text","data":"Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people.<\/p>","content":[{"type":"text","data":"This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. <\/p>","content":[{"type":"text","data":"Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:<\/p>","content":[{"type":"text","data":"As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"An example of benefits offered by the Novel Network, one of many membership based communities.\" class=\"wp-image-29661\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","alt":"An example of benefits offered by the Novel Network, one of many membership based communities.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":1152,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits.<\/p>","content":[{"type":"text","data":"This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group.<\/p>","content":[{"type":"text","data":"Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\">2. Membership-Based Communities Boost Your Word-of-Mouth Marketing<\/h3>","content":"2. Las comunidades basadas en la afiliaci\u00f3n potencian el marketing boca a boca","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked.<\/p>","content":[{"type":"text","data":"A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>.<\/p>","content":[{"type":"text","data":"You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png","alt":"memberpress easy affiliate illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","linkDestination":"media"},"style":{"width":1024,"height":760,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required.<\/p>","content":[{"type":"text","data":"In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"An example of a virtual event with an online travel community. \" class=\"wp-image-29861\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png","alt":"An example of a virtual event with an online travel community. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":468,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community.<\/p>","content":[{"type":"text","data":"Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\">3. Members Can Build Relationships with Each Other<\/h3>","content":"3. Los miembros pueden establecer relaciones entre s\u00ed","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site.<\/p>","content":[{"type":"text","data":"Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site.<\/p>","content":[{"type":"text","data":"Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole.<\/p>","content":[{"type":"text","data":"<strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions.<\/p>","content":[{"type":"text","data":"Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community.<\/p>","content":[{"type":"text","data":"For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc nutrition home page\" class=\"wp-image-27906\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png","alt":"mbsc nutrition home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","linkDestination":"media"},"style":{"width":1024,"height":528,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members.<\/p>","content":[{"type":"text","data":"You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! <\/p>","content":[{"type":"text","data":"Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community.<\/p>","content":[{"type":"text","data":"Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"An example of advertising for a membership based community that is also on Facebook.\" class=\"wp-image-29662\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","alt":"An example of advertising for a membership based community that is also on Facebook.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":449,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\">4. You Can Get Consistent, Reliable Feedback from Your Biggest Fans<\/h3>","content":"4. Puede obtener informaci\u00f3n fiable y constante de sus mayores fans","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback.<\/p>","content":[{"type":"text","data":"Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. <\/p>","content":[{"type":"text","data":"Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular.<\/p>","content":[{"type":"text","data":"With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members.<\/p>","content":[{"type":"text","data":"However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. <\/p>","content":[{"type":"text","data":"If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we covered four reasons membership-based communities work better than other models for creating community:<\/p>","content":[{"type":"text","data":"In this article, we covered four reasons membership-based communities work better than other models for creating community:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Members engage more frequently to create more lively communities.<\/li><li>Word-of-mouth marketing is a natural occurrence between members.<\/li><li>Relationships between members can raise the value of your site for them.<\/li><li>A consistent fanbase can provide you with actionable, accurate data.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Los miembros se comprometen con m\u00e1s frecuencia para crear comunidades m\u00e1s vivas.<\/li><li>El marketing boca a boca es algo natural entre los afiliados.<\/li><li>Las relaciones entre los miembros pueden aumentar el valor de su sitio para ellos.<\/li><li>Una base de seguidores consistente puede proporcionarle datos precisos y procesables.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about membership-based communities? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about membership-based communities? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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