{"id":29659,"date":"2022-01-25T07:00:00","date_gmt":"2022-01-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29659"},"modified":"2026-03-02T10:57:04","modified_gmt":"2026-03-02T15:57:04","slug":"why-membership-based-communities-work","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/","title":{"rendered":"4 Reasons You Should Require Online Community Memberships"},"content":{"rendered":"\n<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69afb795ec0f7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69afb795ec0f7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\" >Why the Difference Between Customers, Subscribers, and Members Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#4_Reasons_Why_Membership-Based_Communities_Work_Better\" >4 Reasons Why Membership-Based Communities Work Better<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#1_Membership-Based_Communities_Actively_Involve_Your_Audience\" >1. Membership-Based Communities Actively Involve Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\" >2. Membership-Based Communities Boost Your Word-of-Mouth Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#3_Members_Can_Build_Relationships_with_Each_Other\" >3. Members Can Build Relationships with Each Other<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\" >4. You Can Get Consistent, Reliable Feedback from Your Biggest Fans<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success.<\/p>\n\n\n\n<p>In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\"><span class=\"ez-toc-section\" id=\"Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\"><\/span>Why the Difference Between Customers, Subscribers, and Members Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \u201ccasual\u201d users we referred to above. <\/p>\n\n\n\n<p><strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members.<\/p>\n\n\n\n<p><strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it.<\/p>\n\n\n\n<p>This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\"><span class=\"ez-toc-section\" id=\"4_Reasons_Why_Membership-Based_Communities_Work_Better\"><\/span>4 Reasons Why Membership-Based Communities Work Better<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let's dive into a few more specific benefits of membership-based communities. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\"><span class=\"ez-toc-section\" id=\"1_Membership-Based_Communities_Actively_Involve_Your_Audience\"><\/span>1. Membership-Based Communities Actively Involve Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans.<\/p>\n\n\n\n<p>This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people.<\/p>\n\n\n\n<p>Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. <\/p>\n\n\n\n<p>As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"1152\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"An example of benefits offered by the Novel Network, one of many membership based communities.\" class=\"wp-image-29661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-208x300.png 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-711x1024.png 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-768x1106.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits.<\/p>\n\n\n\n<p>Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\"><span class=\"ez-toc-section\" id=\"2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\"><\/span>2. Membership-Based Communities Boost Your Word-of-Mouth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked.<\/p>\n\n\n\n<p>You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, <a href=\"https:\/\/memberpress.com\/ea\" title=\"Easy Affiliate\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Easy Affiliate<\/a>, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1536x1140.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"An example of a virtual event with an online travel community. \" class=\"wp-image-29861\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\"><span class=\"ez-toc-section\" id=\"3_Members_Can_Build_Relationships_with_Each_Other\"><\/span>3. Members Can Build Relationships with Each Other<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site.<\/p>\n\n\n\n<p>Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site.<\/p>\n\n\n\n<p><strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole.<\/p>\n\n\n\n<p>Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions.<\/p>\n\n\n\n<p>For example,\u00a0<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc nutrition home page\" class=\"wp-image-27906\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1536x792.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-2048x1056.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members.<\/p>\n\n\n\n<p>Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! <\/p>\n\n\n\n<p>Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"An example of advertising for a membership based community that is also on Facebook.\" class=\"wp-image-29662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\"><span class=\"ez-toc-section\" id=\"4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\"><\/span>4. You Can Get Consistent, Reliable Feedback from Your Biggest Fans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback.<\/p>\n\n\n\n<p>Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. <\/p>\n\n\n\n<p>With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular.<\/p>\n\n\n\n<p>However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. <\/p>\n\n\n\n<p>In this article, we covered four reasons membership-based communities work better than other models for creating community:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Members engage more frequently to create more lively communities.<\/li><li>Word-of-mouth marketing is a natural occurrence between members.<\/li><li>Relationships between members can raise the value of your site for them.<\/li><li>A consistent fanbase can provide you with actionable, accurate data.<\/li><\/ol>\n\n\n\n<p>Do you have any questions about membership-based communities? Let us know in the comments section below!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a>.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. If part of your goal is to create a sense of community [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":30080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1553],"tags":[113,857],"class_list":{"0":"post-29659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community","8":"tag-community-building","9":"tag-online-community","10":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.4.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. We&#039;ll walk you through four of the most appealing benefits of this model!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"membership-based communities,benefits of membership based communities,community building,online community\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/why-membership-based-communities-work\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.4.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"4 Reasons You Should Require Online Community Memberships\" \/>\n\t\t<meta property=\"og:description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. 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Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. <\/p>","content":[{"type":"text","data":"When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success.<\/p>","content":[{"type":"text","data":"If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!<\/p>","content":[{"type":"text","data":"In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\">Why the Difference Between Customers, Subscribers, and Members Matters<\/h2>","content":"Why the Difference Between Customers, Subscribers, and Members Matters","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. <\/p>","content":[{"type":"text","data":"While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members.<\/p>","content":[{"type":"text","data":"<strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it.<\/p>","content":[{"type":"text","data":"<strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users.<\/p>","content":[{"type":"text","data":"This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\">4 Reasons Why Membership-Based Communities Work Better<\/h2>","content":"4 Reasons Why Membership-Based Communities Work Better","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Let's dive into a few more specific benefits of membership-based communities. <\/p>","content":[{"type":"text","data":"Let's dive into a few more specific benefits of membership-based communities. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\">1. Membership-Based Communities Actively Involve Your Audience<\/h3>","content":"1. Membership-Based Communities Actively Involve Your Audience","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans.<\/p>","content":[{"type":"text","data":"Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people.<\/p>","content":[{"type":"text","data":"This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. <\/p>","content":[{"type":"text","data":"Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:<\/p>","content":[{"type":"text","data":"As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"An example of benefits offered by the Novel Network, one of many membership based communities.\" class=\"wp-image-29661\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","alt":"An example of benefits offered by the Novel Network, one of many membership based communities.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":1152,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits.<\/p>","content":[{"type":"text","data":"This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group.<\/p>","content":[{"type":"text","data":"Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\">2. Membership-Based Communities Boost Your Word-of-Mouth Marketing<\/h3>","content":"2. Membership-Based Communities Boost Your Word-of-Mouth Marketing","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked.<\/p>","content":[{"type":"text","data":"A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>.<\/p>","content":[{"type":"text","data":"You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png","alt":"memberpress easy affiliate illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","linkDestination":"media"},"style":{"width":1024,"height":760,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required.<\/p>","content":[{"type":"text","data":"In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"An example of a virtual event with an online travel community. \" class=\"wp-image-29861\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png","alt":"An example of a virtual event with an online travel community. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":468,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community.<\/p>","content":[{"type":"text","data":"Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\">3. Members Can Build Relationships with Each Other<\/h3>","content":"3. Members Can Build Relationships with Each Other","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site.<\/p>","content":[{"type":"text","data":"Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site.<\/p>","content":[{"type":"text","data":"Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole.<\/p>","content":[{"type":"text","data":"<strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions.<\/p>","content":[{"type":"text","data":"Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community.<\/p>","content":[{"type":"text","data":"For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc nutrition home page\" class=\"wp-image-27906\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png","alt":"mbsc nutrition home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","linkDestination":"media"},"style":{"width":1024,"height":528,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members.<\/p>","content":[{"type":"text","data":"You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! <\/p>","content":[{"type":"text","data":"Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community.<\/p>","content":[{"type":"text","data":"Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"An example of advertising for a membership based community that is also on Facebook.\" class=\"wp-image-29662\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","alt":"An example of advertising for a membership based community that is also on Facebook.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":449,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\">4. You Can Get Consistent, Reliable Feedback from Your Biggest Fans<\/h3>","content":"4. You Can Get Consistent, Reliable Feedback from Your Biggest Fans","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback.<\/p>","content":[{"type":"text","data":"Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. <\/p>","content":[{"type":"text","data":"Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular.<\/p>","content":[{"type":"text","data":"With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members.<\/p>","content":[{"type":"text","data":"However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. <\/p>","content":[{"type":"text","data":"If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we covered four reasons membership-based communities work better than other models for creating community:<\/p>","content":[{"type":"text","data":"In this article, we covered four reasons membership-based communities work better than other models for creating community:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Members engage more frequently to create more lively communities.<\/li><li>Word-of-mouth marketing is a natural occurrence between members.<\/li><li>Relationships between members can raise the value of your site for them.<\/li><li>A consistent fanbase can provide you with actionable, accurate data.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Members engage more frequently to create more lively communities.<\/li><li>Word-of-mouth marketing is a natural occurrence between members.<\/li><li>Relationships between members can raise the value of your site for them.<\/li><li>A consistent fanbase can provide you with actionable, accurate data.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about membership-based communities? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about membership-based communities? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong> <\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong> "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/29659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=29659"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/29659\/revisions"}],"predecessor-version":[{"id":79536,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/29659\/revisions\/79536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=29659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=29659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=29659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}