{"id":30088,"date":"2022-02-15T07:00:00","date_gmt":"2022-02-15T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=30088"},"modified":"2024-12-20T10:28:19","modified_gmt":"2024-12-20T15:28:19","slug":"author-site-memberpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/author-site-memberpress\/","title":{"rendered":"How to Use MemberPress on Your Author Website (3 Ways)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Modern platforms such as WordPress make it easier than ever for authors to share their stories. However, if you\u2019re going to reach as many people as possible, marketing will play a significant role in your writer\u2019s journey.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ce7cf45d382\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ce7cf45d382\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/author-site-memberpress\/#1_Sell_Your_Stories_as_Digital_Downloads\" >1. Sell Your Stories as Digital Downloads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/author-site-memberpress\/#2_Create_a_Buzz_With_Coupons\" >2. Create a Buzz With Coupons<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/author-site-memberpress\/#Heres_how_to_create_a_coupon%E2%80%A6\" >Here\u2019s how to create a coupon\u2026<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/author-site-memberpress\/#3_Run_a_Drip_Campaign\" >3. Run a Drip Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/author-site-memberpress\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Fortunately, some tools put powerful sales and promotional techniques at your fingertips. Using a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugin like MemberPress<\/a>, you can create an author website that any publishing house would admire.<\/p>\n\n\n\n<p>In this post, we\u2019ll share three ways that you can use MemberPress for your author website. Along the way, we\u2019ll discuss tips for driving sales, generating a buzz, and building a long-term relationship with your readers. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-sell-your-stories-as-digital-downloads\"><span class=\"ez-toc-section\" id=\"1_Sell_Your_Stories_as_Digital_Downloads\"><\/span>1. Sell Your Stories as Digital Downloads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With MemberPress, you can <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">create memberships<\/a> that enable members to view specific files. This setup could be perfect for selling access to your latest e-book. The simplest way to get things rolling is to use the <a href=\"https:\/\/memberpress.com\/add-ons\/downloads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/docs\/mp-downloads-add-on\/\">MemberPress Downloads add-on<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"YUQ1wBVbfAaWlhDv5si7zEp29Mm46quNjgXcrnTetGJyP\"><div class=\"responsive-video\"><iframe title=\"How to Provide Downloadable Files to Your Members (w\/ MemberPress Downloads)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/p-H6Lf85AgI?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> how to provide downloadable files to your members (w\/ Memberpress downloads)<\/figcaption><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/memberpress.com\/docs\/mp-downloads-add-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Downloads add-on\">Downloads add-on<\/a> makes it simple to upload files to your membership site and get a downloadable link. <\/p>\n\n\n\n<p>You can also track the number of times someone downloads your files, and protect them using <a href=\"https:\/\/memberpress.com\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress Rules<\/a>. And every file you upload gets a unique URL, allowing for file protection and tracking.<\/p>\n\n\n\n<p>Downloads works with just about every <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">web host<\/a> and with most webserver configurations. That means you won\u2019t need to run a specific webserver or add custom .htaccess rules (you don\u2019t even need to know what that means!). <\/p>\n\n\n\n<p>Basically, if you can upload a file to WordPress, you\u2019ll have no trouble using MemberPress Downloads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-create-a-buzz-with-coupons\"><span class=\"ez-toc-section\" id=\"2_Create_a_Buzz_With_Coupons\"><\/span>2. Create a Buzz With Coupons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Coupons can help encourage sign-ups and retain your existing readers. There are many different ways to use them. However, when you\u2019re preparing for a big release, you may want to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-sales-promotions\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a time-sensitive discount<\/a>.\u00a0<\/p>\n\n\n\n<p>Doing this can trigger an influx of new members and generate a buzz around your publication date. In fact, traditional publishers use a similar technique, where they offer a discount to anyone who pre-orders an upcoming release:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/pre-order-discount.png\"><img decoding=\"async\" width=\"1024\" height=\"981\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/pre-order-discount-1024x981.png\" alt=\"An example of a pre-order discount. \" class=\"wp-image-30094\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/pre-order-discount-1024x981.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/pre-order-discount-300x287.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/pre-order-discount-768x736.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/pre-order-discount.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Coupons aren\u2019t limited to offering discounted memberships, either. You might also use them to create free trials.\u00a0With MemberPress, you can even <a href=\"https:\/\/memberpress.com\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a dedicated free trial tier<\/a> where members can access select items from your back catalog. <\/p>\n\n\n\n<p>For example, suppose you\u2019re preparing to release the second book in your series. In that case, you might create a free trial where members can enjoy the first book absolutely free. Doing this can spark interest in your second installment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"here-s-how-to-create-a-coupon\">Here\u2019s how to create a coupon\u2026<\/h3>\n\n\n\n<p>Navigate to <em>MemberPress > Coupons<\/em>. Here, select <em>Add New<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-coupon-add.png\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-coupon-add-1024x480.png\" alt=\"MemberPress' coupon dashboard.\" class=\"wp-image-30095\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-coupon-add-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-coupon-add-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-coupon-add-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-coupon-add-1536x720.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-coupon-add-2048x960.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>MemberPress will generate a coupon code automatically. However, you may want to replace this random text with a coupon that communicates something about your special offer, such as <em>FREETRIAL<\/em> or <em>FIRSTBOOKFREE<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-custom-coupon.png\"><img decoding=\"async\" width=\"1024\" height=\"340\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-custom-coupon-1024x340.png\" alt=\"How to create coupons for your author website. \" class=\"wp-image-30096\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-custom-coupon-1024x340.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-custom-coupon-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-custom-coupon-768x255.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-custom-coupon-1536x510.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/memberpress-custom-coupon-2048x680.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>In the <em>Discount<\/em> field, specify the value of this coupon. For example, you might use a 100 percent discount or $5. You can also associate this coupon code with a specific membership tier.\u00a0<\/p>\n\n\n\n<p>There are <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">many more settings to explore<\/a>, but these steps are all you need to create a basic coupon code for your readers. When you\u2019re happy with the information you\u2019ve entered, click on <em>Publish<\/em>. You can now share this discount with select members or post it publicly to drive more sign-ups.<\/p>\n\n\n\n<p>For a full tutorial on how to use MemberPress coupons, check out the video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"oEujCBakF45vLUHfe9T1cwms0b\"><div class=\"responsive-video\"><iframe title=\"How to Create Coupons in MemberPress (Full Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-run-a-drip-campaign\"><span class=\"ez-toc-section\" id=\"3_Run_a_Drip_Campaign\"><\/span>3. Run a Drip Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishing great content gets readers to your site. However, dripping content is the key to keeping your users over the long term.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/memberpress.com\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">drip campaign<\/a> releases content in pieces over days, weeks, or potentially even months. Content dripping is a <a href=\"https:\/\/memberpress.com\/blog\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">popular marketing tactic<\/a>, but it\u2019s particularly effective for authors.\u00a0<\/p>\n\n\n\n<p>It\u2019s not unusual for writers to publish their work online as part of a serialized story. While you could release your masterpiece in its entirety, content dripping can turn one-time readers into repeat visitors. It can also create a sense of anticipation among your audience, particularly if you end your chapters on cliff-hangers.<\/p>\n\n\n\n<p>Alternatively, content dripping can generate a buzz surrounding an upcoming release. You might publish the first few chapters in the weeks or days leading up to the official publication date.\u00a0<\/p>\n\n\n\n<p>Furthermore, releasing excerpts to lower tiers can encourage members to upgrade their subscriptions to read the entire piece. You might even send out the first few chapters to a free trial tier to boost conversions.\u00a0<\/p>\n\n\n\n<p>To create a content dripping campaign, navigate to <em>MemberPress > Rules > Add New<\/em>. Under the rule, select <em>Enable Drip<\/em> and <em>Enable Expiration<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/enable-drip-expiration.png\"><img decoding=\"async\" width=\"1024\" height=\"223\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/enable-drip-expiration-1024x223.png\" alt=\"Creating a drip campaign. \" class=\"wp-image-30097\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/enable-drip-expiration-1024x223.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/enable-drip-expiration-300x65.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/enable-drip-expiration-768x168.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/enable-drip-expiration-1536x335.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/enable-drip-expiration-2048x447.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>These settings add all the controls you\u2019ll need to build your campaign. For example, you can start releasing your content as soon as a new member registers. This strategy can be useful for delivering your back catalog in a more engaging way.\u00a0<\/p>\n\n\n\n<p>Alternatively, you might promote an upcoming release to your existing users. In this scenario, you can use <em>Fixed Date<\/em> to create a schedule. Doing this enables you to generate hype ahead of the publication dates.<\/p>\n\n\n\n<p>Learn more about the MemberPress Drip feature in this video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"2HtUI1JiQ9NuPJ4SMcrw5b7nkHTD7gEtpVxLC6SCh4lzexkKF3jpcOF3fZn8g00VfMEq9P125hvYYqBKrZsRodQeG\"><div class=\"responsive-video\"><iframe title=\"How to Drip Feed Content w\/ MemberPress (and Why You Should)!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating an author website may sound daunting. However, it\u2019s an essential part of boosting your writing profile and driving those all-important book sales.\u00a0Furthermore, you can use different membership features to engage your readers. <\/p>\n\n\n\n<p>Let\u2019s quickly recap three ways that you can <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">use MemberPress<\/a> on your author site:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sell your stories as digital downloads.<\/li>\n\n\n\n<li>Create a buzz with coupons.\u00a0<\/li>\n\n\n\n<li>Run a drip campaign.<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" title=\"\">MemberPress makes building a WordPress membership site simple and powerful.<\/a><\/p>\n\n\n\n<p>But we also understand that not everyone has the time or inclination to learn the ropes, especially if your brain is preoccupied creating entire worlds!<\/p>\n\n\n\n<p>That\u2019s why we also offer affordable <a href=\"https:\/\/memberpress.com\/dfy-services\/\" title=\"\">Done For You services<\/a>.<\/p>\n\n\n\n<p>Let our MemberPress Pros build and launch your membership site, so you can get started faster with the world\u2019s top membership plugin.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress DFY Services\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Do you have any questions about how memberships can help with your writing career? Let us know in the comments section below!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Modern platforms such as WordPress make it easier than ever for authors to share their stories. However, if you\u2019re going to reach as many people as possible, marketing will play a significant role in your writer\u2019s journey.\u00a0 Fortunately, some tools put powerful sales and promotional techniques at your fingertips. Using a plugin like MemberPress, you [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":30521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,658,377,35,134,102,854],"tags":[322,219],"class_list":{"0":"post-30088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business-ideas","9":"category-case-studies","10":"category-features","11":"category-how-to-2","12":"category-monetization","13":"category-use-case","14":"tag-online-business","15":"tag-writing","16":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating an effective author website can help you connect with new readers and share your stories. 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