{"id":3063,"date":"2014-03-07T16:55:51","date_gmt":"2014-03-07T16:55:51","guid":{"rendered":"https:\/\/memberpress.com\/?p=3063"},"modified":"2025-08-14T09:19:06","modified_gmt":"2025-08-14T13:19:06","slug":"how-offering-multiple-payment-types-can-increase-conversions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-offering-multiple-payment-types-can-increase-conversions\/","title":{"rendered":"C\u00f3mo aumentar las conversiones con m\u00faltiples m\u00e9todos de pago"},"content":{"rendered":"<p class=\"wp-block-paragraph\">MemberPress es actualmente compatible con las principales pasarelas de pago PayPal, Stripe, Square y Authorize.net. Esto le da la opci\u00f3n de configurar m\u00faltiples tipos de pago para sus productos, lo que puede conducir a tasas de conversi\u00f3n m\u00e1s altas que s\u00f3lo ofrecer un m\u00e9todo de pago.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad06fd0ab708\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad06fd0ab708\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-offering-multiple-payment-types-can-increase-conversions\/#How_does_offering_multiple_payment_methods_increase_conversions\" >\u00bfC\u00f3mo aumenta las conversiones ofrecer varios m\u00e9todos de pago?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-offering-multiple-payment-types-can-increase-conversions\/#How_to_add_multiple_payment_methods_in_MemberPress\" >C\u00f3mo a\u00f1adir varios m\u00e9todos de pago en MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-offering-multiple-payment-types-can-increase-conversions\/#Customize_payment_method_per_membership\" >Personalizar la forma de pago por afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-offering-multiple-payment-types-can-increase-conversions\/#Takeaway\" >Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_offering_multiple_payment_methods_increase_conversions\"><\/span>\u00bfC\u00f3mo aumenta las conversiones ofrecer varios m\u00e9todos de pago?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los usuarios suelen tener preferencias de pago a la hora de realizar compras online. A algunos les gusta utilizar tarjetas de cr\u00e9dito o Google Pay y Apple Pay, que Stripe permite muy f\u00e1cilmente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos prefieren utilizar PayPal para no tener que introducir una y otra vez los datos de su tarjeta de cr\u00e9dito en distintas p\u00e1ginas web. Por supuesto, no todo el mundo tiene una cuenta en PayPal. Y hay quien, de hecho, sigue prefiriendo pagar fuera de l\u00ednea, a la antigua usanza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al ofrecer varias formas de pago en tu sitio web de suscripci\u00f3n o en tu curso en l\u00ednea, te adaptar\u00e1s a las preferencias de un mayor n\u00famero de compradores potenciales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_add_multiple_payment_methods_in_MemberPress\"><\/span>C\u00f3mo a\u00f1adir varios m\u00e9todos de pago en MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los distintos m\u00e9todos de pago requieren distintas pasarelas de pago. Esto significa que tendr\u00e1s que configurar las pasarelas que desees utilizar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/payment-settings.png\"><img decoding=\"async\" width=\"1024\" height=\"408\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/payment-settings-1024x408.png\" alt=\"a\u00f1adir m\u00faltiples m\u00e9todos de pago en memberpress\" class=\"wp-image-27411\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/payment-settings-1024x408.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/payment-settings-300x120.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/payment-settings-768x306.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/payment-settings.png 1211w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para a\u00f1adir una pasarela, basta con hacer clic en el bot\u00f3n + situado en la parte inferior de la p\u00e1gina. A continuaci\u00f3n encontrar\u00e1 enlaces a tutoriales que puede utilizar para configurar las distintas pasarelas:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/docs.memberpress.com\/article\/37-offline-gateway\" target=\"_blank\" rel=\"noreferrer noopener\">Pagos sin conexi\u00f3n<\/a><br><a href=\"https:\/\/docs.memberpress.com\/article\/33-paypal-standard\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal<\/a><br><a href=\"https:\/\/docs.memberpress.com\/article\/35-stripe\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe<\/a><br><a href=\"https:\/\/docs.memberpress.com\/article\/36-authorize-net\" target=\"_blank\" rel=\"noreferrer noopener\">Autorizar.net<\/a><br><a href=\"https:\/\/docs.memberpress.com\/article\/142-manual-transactions\" target=\"_blank\" rel=\"noreferrer noopener\">Transacciones manuales<\/a><br><a href=\"https:\/\/memberpress.com\/es\/docs\/connect-square-to-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Stripe<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customize_payment_method_per_membership\"><\/span>Personalizar la forma de pago por afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress tambi\u00e9n facilita la personalizaci\u00f3n de los m\u00e9todos de pago por afiliaci\u00f3n a trav\u00e9s de la funci\u00f3n Opciones de afiliaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/customize-payment.png\"><img decoding=\"async\" width=\"935\" height=\"383\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/customize-payment.png\" alt=\"personalizar la forma de pago por afiliaci\u00f3n en memberpress\" class=\"wp-image-27413\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/customize-payment.png 935w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/customize-payment-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/03\/customize-payment-768x315.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si selecciona la opci\u00f3n Personalizar m\u00e9todos de pago, aparecer\u00e1 una lista de todas las pasarelas conectadas y podr\u00e1 desactivar o activar cualquiera de ellas para un determinado abono. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solo tienes que marcar las opciones que quieras que est\u00e9n disponibles durante el registro. Si una opci\u00f3n no est\u00e1 marcada, no aparecer\u00e1 en la p\u00e1gina de registro. Tambi\u00e9n puedes arrastrar y soltar las pasarelas marcadas para seleccionar su orden. La opci\u00f3n que aparezca en la parte superior de la lista ser\u00e1 la opci\u00f3n \u201cseleccionada por defecto\u201d para tus usuarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si gestionas una p\u00e1gina web de suscripci\u00f3n como un curso en l\u00ednea, es muy probable que est\u00e9s perdiendo muchas oportunidades de negocio si solo ofreces un m\u00e9todo de pago. Afortunadamente, <a href=\"https:\/\/memberpress.com\/es\/\">MemberPress<\/a> facilita la configuraci\u00f3n de m\u00faltiples m\u00e9todos de pago para su negocio en l\u00ednea, de modo que pueda aprovechar al m\u00e1ximo cada oportunidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre los tipos de pago y los sitios de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>MemberPress currently supports top payment gateways PayPal, Stripe, Square, and Authorize.net. This gives you the option of setting up multiple payment types for your products, which can lead to higher conversion rates than just offering one payment method. How does offering multiple payment methods increase conversions? Users often have payment preferences when it comes to [&hellip;]<\/p>\n","protected":false},"author":932,"featured_media":15630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,35,134],"tags":[318,840,468,260,20],"class_list":["post-3063","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-features","category-how-to-2","tag-conversion-rates","tag-payment-gateways","tag-payments","tag-paypal","tag-stripe","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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