\n\n $\"AdSanity$ <\/a>\n<\/div><\/div>\n\n\n\n\n
Deje de hacer malabarismos con cinco herramientas distintas y mantenga a sus usuarios donde deben estar: en su sitio web, hablando entre ellos.<\/p>\n\n\n\n
En esta entrada, te explicar\u00e9 lo que debes tener en cuenta y c\u00f3mo puedes crear un sitio de redes profesionales en tu sitio de WordPress en 5 sencillos pasos.<\/p>\n\n\n\n
<\/span>\u00bfPor qu\u00e9 tiene sentido crear una red de contactos profesionales?<\/span><\/h2>\n\n\n\n
El alejamiento de las \u2018grandes redes sociales\u2019 es una gran oportunidad para que los creadores recuperen su audiencia. Por eso es el mejor momento para las redes profesionales especializadas:<\/p>\n\n\n\n
El d\u00e9ficit de confianza<\/strong><\/h4>\n\n\n\n
Las grandes plataformas luchan contra los bots y el \u201cghosting\u201d. Una comunidad m\u00e1s peque\u00f1a y verificada ofrece una mayor relaci\u00f3n \u201cse\u00f1al-ruido\u201d, lo que facilita a los reclutadores encontrar candidatos \u201cocultos\u201d.<\/p>\n\n\n\n
Redes basadas en la actividad<\/strong><\/h4>\n\n\n\n
Los profesionales prefieren \u201chacer\u201d a \u201chablar\u201d. Los nuevos sitios que tambi\u00e9n facilitan talleres en l\u00ednea, \u201csprints de codificaci\u00f3n\u201d o resoluci\u00f3n colaborativa de problemas est\u00e1n superando a las redes sociales tradicionales. <\/p>\n\n\n\n
Los sitios de nicho tienen la flexibilidad necesaria para hacer que esto funcione (con la tecnolog\u00eda adecuada, por supuesto, pero de eso hablaremos m\u00e1s adelante).<\/p>\n\n\n\n
La muerte de la \u201cdeuda tecnol\u00f3gica\u201d <\/strong><\/h4>\n\n\n\nEn el pasado, se necesitaba un desarrollador o una pila de cinco plugins diferentes para crear un directorio b\u00e1sico. Ahora, la tecnolog\u00eda se ha puesto al d\u00eda. Se puede lanzar un concentrador profesional<\/a> en una tarde sin preocuparse de que una actualizaci\u00f3n rompa todo su sitio.<\/p>\n\n\n\n
<\/span>Principales ventajas de crear una red de contactos profesionales<\/span><\/h3>\n\n\n\n
Ha llegado el momento, pero \u00bfqu\u00e9 ventajas tiene para usted y sus usuarios?<\/p>\n\n\n\n
Para ti<\/h4>\n\n\n\n
\n
Monetizaci\u00f3n de alto valor:<\/strong> A diferencia de las redes sociales en general, los sitios profesionales pueden cobrar por suscripciones (Freemium)<\/a> o acceso experto a la red<\/strong><\/a>.
<\/li>\n\n\n\n
Generaci\u00f3n de clientes potenciales<\/strong>: Cuando los profesionales dejan su informaci\u00f3n de contacto como parte del proceso de inscripci\u00f3n, su red puede ser un poderoso generaci\u00f3n de contactos<\/a> herramienta.\u00a0
<\/li>\n\n\n\n
Propiedad de los datos de nicho:<\/strong> Obtendr\u00e1 una visi\u00f3n profunda de las tendencias de un sector espec\u00edfico, los puntos de referencia salariales y las carencias de talento, lo que resulta muy valioso para los socios empresariales.
<\/li>\n\n\n\n
Menor coste de adquisici\u00f3n de clientes (CAC):<\/strong> En un nicho, sus usuarios suelen actuar como su equipo de marketing a trav\u00e9s del boca a boca dentro de su sector espec\u00edfico.<\/li>\n<\/ul>\n\n\n\n
Para sus usuarios (su propuesta de valor)<\/h4>\n\n\n\n
\n
Mejor rendimiento de la carrera profesional:<\/strong> Un sitio que facilita significativo<\/em> Las referencias, m\u00e1s que las simples \u201cconexiones\u201d, aportan un valor inmediato en forma de nuevas y excelentes contrataciones.
<\/li>\n\n\n\n
Compartir conocimientos:<\/strong> Los usuarios tienen acceso a informaci\u00f3n privilegiada del sector (las reglas no escritas de su campo espec\u00edfico) que no existe en plataformas m\u00e1s amplias.
<\/li>\n\n\n\n
Reducci\u00f3n de la \u201cansiedad de conexi\u00f3n\u201d:<\/strong> Los sitios m\u00e1s peque\u00f1os reducen la fricci\u00f3n y la incomodidad de ponerse en contacto con desconocidos porque todos tienen un contexto compartido y espec\u00edfico.<\/li>\n<\/ul>\n\n\n\n
<\/span>MemberPress Ejemplo de red profesional<\/span><\/h2>\n\n\n\n
$\"healthcare$ <\/a><\/figure>\n\n\n\n
Impulsado por MemberPress, Healthcare Business International<\/a> es un sitio web de redes en l\u00ednea del que dependen administradores, inversores, proveedores y asesores del sector sanitario para obtener noticias y establecer contactos. <\/p>\n\n\n\n
HBI cubre m\u00e1s de 15 sectores del \u00e1mbito sanitario, entre ellos odontolog\u00eda, hospitales y especialidades ambulatorias. <\/p>\n\n\n\n
Se centran en ofrecer a los profesionales un lugar donde encontrar recursos en torno a modelos de negocio, valoraciones e innovaciones en salud digital e IA.<\/p>\n\n\n\n
<\/span>C\u00f3mo crear una red de contactos profesionales (en 5 pasos)<\/span><\/h2>\n\n\n\n
Si est\u00e1s listo para dejar atr\u00e1s el ruido de LinkedIn, aqu\u00ed tienes la hoja de ruta para poner en marcha tu sitio web. Se trata de mantener las cosas limpias y profesionales desde el primer d\u00eda.<\/p>\n\n\n\n
Paso 1: Conseguir MemberPress<\/h4>\n\n\n\n
En primer lugar, necesitar\u00e1 un sitio de WordPress con MemberPress<\/strong> instalado. Esta es la base que gestiona sus suscripciones, protege sus contenidos y administra qui\u00e9n tiene acceso a su red.<\/p>\n\n\n\n
Con ReadyLaunch\u2122, MemberPress puede crear autom\u00e1ticamente p\u00e1ginas clave como las de registro, inicio de sesi\u00f3n, agradecimiento y cuenta.<\/p>\n\n\n\n
Aseg\u00farate de elegir un plan que incluya ClubSuite\u2122. Estos complementos ser\u00e1n esenciales para crear tu red profesional.<\/p>\n\n\n\n
\n\tObtener MemberPress <\/a>\n<\/div>\n\n\n\n\n
Paso 2: Configure su pasarela de pago<\/h4>\n\n\n\n
Antes de empezar a invitar a la gente, necesita una forma de recaudar las cuotas. En MemberPress > Configuraci\u00f3n<\/strong> > Pagos<\/strong>, puede conectarse a Stripe, PayPal, Authorize.net<\/strong>o Cuadrado<\/strong> en unos pocos clics. <\/p>\n\n\n\n
Suelo recomendar Stripe<\/a> porque mantiene el proceso de pago en su sitio, lo que parece mucho m\u00e1s profesional que redirigir a la gente a otro lugar para pagar.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> aprende a aceptar pagos en tu sitio web Memberpress utilizando stripe<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Paso 3: Crear los niveles de afiliaci\u00f3n (y la estrategia de monetizaci\u00f3n)<\/h4>\n\n\n\nAqu\u00ed es donde decides c\u00f3mo monetizar todo ese valor que has creado. Puedes establecer diferentes niveles en funci\u00f3n del acceso que quieras ofrecer:<\/p>\n\n\n\nEl nivel \u201cest\u00e1ndar\u201d:<\/strong> Acceso a los principales foros de la comunidad y un listado b\u00e1sico en el directorio.<\/p>\n\n\n\nEl nivel \u201cVIP\/Verificado\u201d:<\/strong> Puede cobrar una prima para que los miembros aparezcan en un directorio especial \u201cVerificado\u201d. Este es un gran atractivo para los consultores o reclutadores que quieren destacar.<\/p>\n\n\n\nCuentas de empresas:<\/strong> Utilice la <a href=\"https:\/\/memberpress.com\/es\/addons\/corporate-accounts\/\" title=\"\">MemberPress Cuentas de empresa<\/a><\/strong> para vender afiliaciones \u201cmasivas\u201d a las empresas que desean incluir a todo su equipo en su red.<\/p>\n\n\n\nLa configuraci\u00f3n de las afiliaciones lleva unos 10 minutos bajo MemberPress > Afiliaciones.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Paso 4: A\u00f1adir y configurar el complemento ClubDirectory\u2122.<\/h4>\n\n\n\nVaya a su MemberPress > Complementos<\/strong> e instalar <a href=\"https:\/\/memberpress.com\/es\/addons\/clubdirectory\/\" title=\"\">ClubDirectory\u2122 (Directorio de clubes)<\/a><\/strong>. <\/p>\n\n\n\nAqu\u00ed es donde transformas una lista de nombres de usuario en un \u201cqui\u00e9n es qui\u00e9n\u201d de tu sector.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png\" alt=\"\" class=\"wp-image-78087\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1536x969.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-2048x1292.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1085x684.png 1085w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1633x1030.png 1633w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-700x441.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1080x681.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\nPuedes crear directorios en los que se puedan hacer b\u00fasquedas y permitir que los miembros creen perfiles completos con fotos y biograf\u00edas. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-1024x646.png\" alt=\"\" class=\"wp-image-78086\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-768x485.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-1536x969.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-2048x1292.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-269x170.png 269w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-1084x684.png 1084w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-1632x1030.png 1632w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-700x442.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory7-1080x681.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\nRecomiendo crear campos personalizados para que los miembros puedan indicar sus conocimientos espec\u00edficos: la funci\u00f3n de b\u00fasqueda es mucho m\u00e1s potente para los reclutadores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Paso 5: A\u00f1adir y configurar el complemento ClubCircles\u2122.<\/h4>\n\n\n\nA continuaci\u00f3n, active <a href=\"https:\/\/memberpress.com\/es\/addons\/clubcircles\/\" title=\"\">ClubCircles\u2122<\/a><\/strong> para a\u00f1adir tus foros de debate p\u00fablicos o privados. Estos \u201cC\u00edrculos\u201d mantienen las conversaciones centradas. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1024x647.png\" alt=\"Foro de capturas de pantalla de ClubCircles\" class=\"wp-image-77839\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1024x647.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-768x485.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1536x971.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-2048x1295.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-269x170.png 269w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-840x531.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1082x684.png 1082w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1629x1030.png 1629w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-700x443.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1080x683.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\nSugiero crear algunos c\u00edrculos \u201ccentrales\u201d, como una bolsa de trabajo o un hilo de noticias del sector, para que la gente empiece a hablar de inmediato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>Extras adicionales para subir de nivel<\/span><\/h3>\n\n\n\nSi quiere aportar a\u00fan m\u00e1s valor, considere la posibilidad de a\u00f1adir estos elementos:<\/p>\n\n\n\nA\u00f1adir cursos:<\/strong> Utilice el <a href=\"https:\/\/memberpress.com\/es\/addons\/memberpress-courses\/\" title=\"\">Cursos MemberPress<\/a> para ofrecer certificaciones profesionales o v\u00edas de incorporaci\u00f3n. Convierte tu sitio de redes en un centro de desarrollo profesional a gran escala.<\/p>\n\n\n\nIntegraci\u00f3n con el calendario de eventos:<\/strong> Trabajar en red est\u00e1 muy bien, pero la interacci\u00f3n cara a cara (incluso en Zoom) es mejor. <\/p>\n\n\n\nPor <a href=\"https:\/\/theeventscalendar.com\/knowledgebase\/integrating-memberpress-with-the-events-calendar\/\" title=\"\">Integraci\u00f3n de MemberPress en el calendario de eventos<\/a>, Puede organizar talleres exclusivos, \u201csprints de codificaci\u00f3n\u201d o reuniones y poner las entradas o los enlaces de acceso s\u00f3lo a disposici\u00f3n de sus miembros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>Hecho para usted, bien hecho<\/span><\/h3>\n\n\n\nCrear un sitio de socios en WordPress con MemberPress est\u00e1 dise\u00f1ado para ser f\u00e1cil y eficaz.<\/p>\n\n\n\nAun as\u00ed, sabemos que el tiempo es oro, sobre todo si est\u00e1s lanzando una nueva empresa o ampliando la tuya.<\/p>\n\n\n\nNuestra <a href=\"https:\/\/memberpress.com\/es\/dfy-services\/\" title=\"\">Servicios Done For You <\/a>qu\u00edtate la preparaci\u00f3n de encima.<\/p>\n\n\n\nConf\u00ede en nuestros profesionales de MemberPress para construir su sitio correctamente, para que pueda empezar a trabajar con el plugin de afiliaci\u00f3n favorito del mundo.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress Servicios DFY\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n\u00a0<\/h2>\n\n\n\nCrear un sitio de afiliaci\u00f3n para profesionales es una forma estupenda de entablar relaciones a largo plazo con solicitantes de empleo, reclutadores y personas que trabajan en red. Puedes utilizar estas afiliaciones para monetizar tus contenidos u ofrecer inscripciones gratuitas como parte de una estrategia de generaci\u00f3n de contactos.\u00a0<\/p>\n\n\n\nRecapitulemos r\u00e1pidamente c\u00f3mo crear un sitio de afiliaci\u00f3n para redes profesionales:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Obtener el <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a> para funciones integrales de muro de pago, afiliaci\u00f3n, comunidad y cursos.<\/li>\n\n\n\n<li>A\u00f1ada sus pasarelas de pago.<\/li>\n\n\n\n<li>Cree sus niveles de afiliaci\u00f3n.<\/li>\n\n\n\n<li>A\u00f1ade perfiles enriquecidos y directorios con capacidad de b\u00fasqueda con ClubDirectory\u2122.<\/li>\n\n\n\n<li>A\u00f1ade foros de debate con ClubCircles\u2122.<\/li>\n\n\n\n<li>Considere la posibilidad de crear m\u00e1s valor para los miembros con eventos y cursos en l\u00ednea.<\/li>\n<\/ol>\n\n\n\n\u00bfTienes alguna pregunta sobre c\u00f3mo crear tu propio sitio web de contactos profesionales? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\nSi te ha gustado este art\u00edculo, no dejes de suscribirte a nuestro bolet\u00edn en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1a tu derecha!<\/strong><\/strong><\/p>\n\n\n\nSi este art\u00edculo le ha resultado \u00fatil, s\u00edganos en\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\">Facebook<\/strong><\/a>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\">X<\/strong><\/a>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/strong><\/a>y\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\">LinkedIn<\/strong><\/a>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"La \u00e9poca dorada de LinkedIn puede haber terminado, por lo que ahora es un buen momento para crear tu propia red de contactos profesionales. 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