Puede que ya tenga un sitio web con buena tracci\u00f3n o que espere que sus visitantes aumenten pronto. En cualquier caso, su siguiente paso puede ser monetizar ese tr\u00e1fico. Una de las formas m\u00e1s sencillas de ganar dinero con su sitio es ofrecer suscripciones de pago. Tal vez se pregunte c\u00f3mo convertir su sitio en un modelo de afiliaci\u00f3n de este tipo.<\/p>

QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

\u00bfPor qu\u00e9 convertir su sitio web en un modelo de afiliaci\u00f3n?<\/a><\/li>
Caracter\u00edsticas clave que puede necesitar su sitio de afiliaci\u00f3n<\/a><\/li>
C\u00f3mo convertir su sitio web en un modelo de afiliaci\u00f3n (en 4 pasos)<\/a>
- 1. Cree contenidos de alta calidad s\u00f3lo para afiliados<\/a><\/li>
- 2. Configurar el plugin MemberPress<\/a><\/li>
- 3. A\u00f1adir afiliaciones y crear reglas<\/a><\/li>
- 4. A\u00f1ada enlaces de registro e inicio de sesi\u00f3n a la navegaci\u00f3n de su sitio<\/a><\/li>
- \u00bfNecesita ayuda para instalarse? D\u00e9jelo en manos de profesionales<\/a><\/li><\/ul><\/li>
- Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
  Afortunadamente, el Plugin MemberPress<\/a> facilita la conversi\u00f3n de su sitio existente a un modelo de afiliaci\u00f3n. Ni siquiera necesita conocimientos t\u00e9cnicos para hacerlo. Todo lo que necesita es contenido valioso para sus miembros; MemberPress se encarga del resto.<\/p>\n\n\n\n
  En este post, vamos a discutir por qu\u00e9 es posible que desee convertir su sitio al modelo de membres\u00eda. A continuaci\u00f3n, vamos a ir a trav\u00e9s de los cuatro pasos para obtener su sitio convertido. \u00a1Vamos a empezar!<\/p>\n\n\n\n
  <\/span>\u00bfPor qu\u00e9 convertir su sitio web en un modelo de afiliaci\u00f3n?<\/span><\/h2>\n\n\n\n
  El modelo de suscripci\u00f3n existe desde hace casi 400 a\u00f1os<\/a>. Pero en los \u00faltimos 10 a\u00f1os ha experimentado un incre\u00edble crecimiento de 437%.<\/p>\n\n\n\n
  $\"suscripci\u00f3n$ <\/a>
  seg\u00fan la investigaci\u00f3n del instituto suscrito, las empresas del Subscription Economy Index\u2122 han crecido m\u00e1s r\u00e1pido que el S&P 500 en casi 6 veces en los \u00faltimos 9 a\u00f1os. (imagen cortes\u00eda de Business Wire)<\/a><\/figcaption><\/figure>\n\n\n\n
  La variante del modelo de suscripci\u00f3n, el modelo de afiliaci\u00f3n<\/strong>es a\u00fan m\u00e1s valioso porque a\u00f1ade pertenencia a un grupo<\/a><\/em> a la ecuaci\u00f3n.<\/p>\n\n\n\n
  Al tener miembros de pago en su sitio, puede obtener ingresos pasivos recurrentes. Esto puede incluso convertirse en su estrategia de monetizaci\u00f3n principal o secundaria.<\/p>\n\n\n\n
  Un sitio de membres\u00eda exitoso muestra que otros conf\u00edan en ti y te respetan lo suficiente como para pagar por tu trabajo. Eso puede darte autoridad y credibilidad en tu nicho.<\/p>\n\n\n\n
  Adem\u00e1s, el modelo de afiliaci\u00f3n fomenta el compromiso continuado de los miembros y el sentido de comunidad. Esto significa que puedes promocionar tu producto entre un p\u00fablico precalificado que ya ha invertido en lo que ofreces.<\/p>\n\n\n\n
  Un buen ejemplo de sitio de afiliaci\u00f3n es Skillcrush<\/a>que utiliza el plugin MemberPress:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  Afortunadamente, la conversi\u00f3n a un modelo de afiliaci\u00f3n es f\u00e1cil y asequible. Pero requiere tiempo y paciencia.<\/p>\n\n\n\n
  <\/span>Caracter\u00edsticas clave que puede necesitar su sitio de afiliaci\u00f3n<\/span><\/h2>\n\n\n\n
  Para apoyar el modelo de afiliaci\u00f3n, es posible que su sitio web actual necesite al menos algunas funciones. Como m\u00ednimo, deber\u00edan incluir:<\/p>\n\n\n\n
  \n
  Un formulario de inscripci\u00f3n seguro<\/li>\n\n\n\n
  Una forma segura de aceptar pagos<\/li>\n\n\n\n
  Una herramienta para restringir contenidos tras un muro de pago<\/li>\n<\/ul>\n\n\n\n
  Para ver un ejemplo de un buen sitio de afiliaci\u00f3n con todas las funciones, eche un vistazo a Afiliaci\u00f3n a Costco<\/a> pantalla:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  Al seleccionar un nivel de afiliaci\u00f3n, el sitio le ofrece un formulario de inscripci\u00f3n:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  Aunque el modelo de afiliaci\u00f3n de Costco no se desarrolla exclusivamente en l\u00ednea, el sitio ilustra c\u00f3mo podr\u00eda ser un buen inicio del proceso de inscripci\u00f3n.<\/p>\n\n\n\n
  <\/span>C\u00f3mo convertir su sitio web en un modelo de afiliaci\u00f3n (en 4 pasos)<\/span><\/h2>\n\n\n\n
  \n
  <\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Los siguientes pasos est\u00e1n pensados para ayudarle a convertir un sitio WordPress existente en un modelo de afiliaci\u00f3n. Sin embargo, el proceso de <strong>crear un sitio web de afiliaci\u00f3n desde cero es muy similar<\/strong>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_42b6889f64e5eda7b29ce8a67e55b1bd\" href=\"https:\/\/memberpress.com\/es\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">LEER >>> C\u00f3mo construir un sitio de membres\u00eda en WordPress<\/a>\n<\/div>\n\n\n\n\n<p>Para la conversi\u00f3n, utilizaremos nuestro <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a> para WordPress, que tiene todas las funciones que necesitas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1024x493.png\" alt=\"Una captura de pantalla de la p\u00e1gina de inicio de MemberPress, el primer paso para convertir su sitio en un modelo de afiliaci\u00f3n.\" class=\"wp-image-33007\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1536x740.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-353x170.png 353w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-840x405.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1216x586.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1832x883.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-700x337.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1080x520.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>MemberPress es f\u00e1cil de usar y le permite empezar a cobrar a los usuarios al instante. Incluye<a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> integraciones con muchos servicios populares de terceros, como <a href=\"http:\/\/mailchimp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a> y <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe<\/a>.<\/p>\n\n\n\n<p>Tambi\u00e9n incluye un <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-a-learning-management-system-lms\/\">sistema de gesti\u00f3n del aprendizaje<\/a> (LMS) que puede utilizar para crear y vender cursos en l\u00ednea.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_7dc661c20426a777f2b87725afaabc76\" href=\"https:\/\/memberpress.com\/es\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">VER >>> C\u00f3mo vender cursos en WordPress con MemberPress<\/a>\n<\/div>\n\n\n\n\n<p>Si necesita inspiraci\u00f3n para su propio sitio web, puede que le interese echar un vistazo a algunos <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-website-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ejemplos de sitios web MemberPress<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-create-high-quality-members-only-content\"><span class=\"ez-toc-section\" id=\"1_Create_High-Quality_Members-Only_Content\"><\/span>1. Cree contenidos de alta calidad s\u00f3lo para afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para animar a la gente a pagar por su contenido, querr\u00e1 asegurarse de que su contenido a\u00f1ade un valor real a sus vidas. Adem\u00e1s, ese valor debe ser recurrente. Si la gente no ve beneficios futuros en lo que ofreces, es poco probable que se queden.<\/p>\n\n\n\n<p>Si creas tus propios contenidos, podr\u00edas ocultar lo mejor de ellos tras un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"muro de pago\">muro de pago<\/a>, como hacen muchas publicaciones en l\u00ednea. He aqu\u00ed un mensaje de <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la plataforma Medium<\/a>por ejemplo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png\"><img decoding=\"async\" width=\"800\" height=\"245\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png\" alt=\"Captura de pantalla del muro de pago de Medium\" class=\"wp-image-31376\" style=\"width:800px;height:245px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot-768x235.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sin embargo, no todos los grandes contenidos tienen que ser creados por usted. Los contenidos generados por los usuarios (CGU) pueden ser igual de valiosos. Tu sitio puede ser una comunidad privada con miembros activos que disfrutan publicando fotos y v\u00eddeos. A menudo ver\u00e1 este tipo de contenido en plataformas como Facebook y <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Slack<\/a>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d155e7e24ab0680ab235be83345ab1cd\" href=\"https:\/\/memberpress.com\/es\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" class=\"button button-blue center\">LEER >>> 10 errores que hay que evitar al crear contenidos<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-configure-the-memberpress-plugin\"><span class=\"ez-toc-section\" id=\"2_Configure_the_MemberPress_Plugin\"><\/span>2. Configurar el plugin MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En <a href=\"https:\/\/memberpress.com\/es\/docs\/how-to-install-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">instalaci\u00f3n de MemberPress<\/a>puede configurarlo para que se adapte a sus necesidades. Esto suele implicar al menos visitar el <em>P\u00e1ginas,<\/em> <em>Cuenta,<\/em> <em>Campos,<\/em> y <em>Pagos<\/em> pesta\u00f1as bajo <em>MemberPress > Configuraci\u00f3n.<\/em><\/p>\n\n\n\n<p>En virtud de la <a href=\"https:\/\/memberpress.com\/es\/docs\/pages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>P\u00e1ginas<\/em> tab<\/a>En MemberPress, puedes configurar qu\u00e9 p\u00e1ginas b\u00e1sicas de MemberPress se incluir\u00e1n en tu sitio. Puede establecer babosas URL base para grupos y membres\u00edas, y restringir el acceso no autorizado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png\"><img decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png\" alt=\"Captura de pantalla de la pesta\u00f1a P\u00e1ginas de MemberPress\" class=\"wp-image-31377\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab-768x575.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, el <a href=\"https:\/\/memberpress.com\/es\/docs\/account\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Cuenta<\/em> tab<\/a> le permite configurar los permisos y registros, as\u00ed como los ajustes de inicio y cierre de sesi\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png\"><img decoding=\"async\" width=\"800\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png\" alt=\"Captura de pantalla de la pesta\u00f1a Cuenta de MemberPress\" class=\"wp-image-31378\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab-300x231.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab-768x591.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En <a href=\"https:\/\/memberpress.com\/es\/docs\/fields\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Campos<\/em> tab<\/a> le permite crear campos personalizados y requisitos para determinada informaci\u00f3n durante el registro o una compra iniciada:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png\"><img decoding=\"async\" width=\"800\" height=\"376\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png\" alt=\"Captura de pantalla de la pesta\u00f1a Campos de MemberPress\" class=\"wp-image-31379\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab-768x361.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En <a href=\"https:\/\/memberpress.com\/es\/docs\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pagos<\/em> tab<\/a> le permite a\u00f1adir m\u00e9todos de pago, como Stripe:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png\"><img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png\" alt=\"Captura de pantalla de la pesta\u00f1a Pagos de MemberPress\" class=\"wp-image-31380\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab-768x430.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Con estos ajustes en su lugar, su sitio est\u00e1 listo para los planes de membres\u00eda y reglas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-add-memberships-and-create-rules\"><span class=\"ez-toc-section\" id=\"3_Add_Memberships_and_Create_Rules\"><\/span>3. A\u00f1adir afiliaciones y crear reglas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las membres\u00edas son lo que los usuarios compran para formar parte de su sitio. MemberPress le permite crear m\u00faltiples membres\u00edas para dar opciones a los usuarios.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"KGnL7kpva12Ft\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear y vender afiliaciones con MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> CREACI\u00d3N DE MEMBRES\u00cdAS EN MEMBERPRESS (+ DESCRIPCI\u00d3N GENERAL DE LA CONFIGURACI\u00d3N)<\/figcaption><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/memberpress.com\/es\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una afiliaci\u00f3n<\/a>Ir a <em>MemberPress > Afiliaciones<\/em>. En la parte superior de la p\u00e1gina, haga clic en el bot\u00f3n <em>A\u00f1adir nuevo<\/em> bot\u00f3n . La p\u00e1gina resultante se parece mucho a una p\u00e1gina normal de WordPress:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png\"><img decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png\" alt=\"Captura de pantalla de la p\u00e1gina MemberPress para a\u00f1adir nuevos miembros\" class=\"wp-image-31383\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page-768x395.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Desde aqu\u00ed, puede configurar todos los atributos de afiliaci\u00f3n, incluido el t\u00edtulo, el precio y las condiciones. Haga clic en <em>Publique<\/em> cuando hayas terminado<\/p>\n\n\n\n<p>Ya que est\u00e1s creando tu contenido exclusivo, querr\u00e1s pensar cuidadosamente sobre <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">qu\u00e9 modelo de afiliaci\u00f3n utilizar\u00e1<\/a>. Lo mismo se aplica a los precios y las condiciones de afiliaci\u00f3n.<\/p>\n\n\n\n<p>A continuaci\u00f3n, puede <a href=\"https:\/\/memberpress.com\/es\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">configurar reglas<\/a>. Permiten determinar qui\u00e9n tiene acceso a qu\u00e9 contenidos. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"MYxpcW5s8yVzKC2oKdyRgWxtJUvL9PhYfO4lBQr5jS7Nb6IIsNp1dzZnh0vOXFkfgm4UJDE\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo proteger contenido en WordPress con MemberPress (Tutorial de reglas)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> PROTEGER EL CONTENIDO DE TU SITIO WEB: C\u00d3MO UTILIZAR LAS REGLAS DE MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>Ir a <em>MemberPress > Reglas<\/em> y haga clic en el bot\u00f3n <em>A\u00f1adir nuevo<\/em> bot\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png\"><img decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png\" alt=\"Captura de pantalla de la p\u00e1gina MemberPress para a\u00f1adir una nueva regla\" class=\"wp-image-31384\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule-768x457.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A partir de aqu\u00ed, puede configurar su regla de la forma que tenga m\u00e1s sentido para su empresa. Haga clic en <em>Salvar la regla<\/em> cuando haya terminado, luego enjuague y repita seg\u00fan sea necesario.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-add-registration-and-login-links-to-your-site-navigation\"><span class=\"ez-toc-section\" id=\"4_Add_Registration_and_Login_Links_to_Your_Site_Navigation\"><\/span>4. A\u00f1ada enlaces de registro e inicio de sesi\u00f3n a la navegaci\u00f3n de su sitio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez configuradas las afiliaciones y las normas, los usuarios deben poder registrarse. Una forma eficaz de facilit\u00e1rselo es <a href=\"https:\/\/memberpress.com\/es\/docs\/linking-to-your-registration-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">a\u00f1adir un enlace de registro<\/a> al men\u00fa de navegaci\u00f3n principal de su sitio.<\/p>\n\n\n\n<p>Puede apuntar a una p\u00e1gina de registro espec\u00edfica o a una p\u00e1gina con sus enlaces de registro. Para ello, vaya a <em>Panel > Apariencia > Men\u00fas<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png\"><img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png\" alt=\"Captura de pantalla de la p\u00e1gina de WordPress para editar men\u00fas\" class=\"wp-image-31385\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page-300x171.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page-768x439.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, haga clic en <em>Opciones de pantalla<\/em> en la esquina superior derecha de la pantalla. Habilite la <em>Afiliaciones<\/em> para que los elementos del men\u00fa est\u00e9n disponibles para su configuraci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png\"><img decoding=\"async\" width=\"800\" height=\"313\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png\" alt=\"Captura de pantalla de las opciones de WordPress para los men\u00fas\" class=\"wp-image-31386\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options-768x300.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ampliar el <em>Afiliaci\u00f3n<\/em> que acaba de activar. Estar\u00e1 en <em>A\u00f1adir elementos de men\u00fa<\/em> en la parte izquierda de la p\u00e1gina, debajo del t\u00edtulo de la pesta\u00f1a. Seleccione las afiliaciones que desea a\u00f1adir a su men\u00fa y haga clic en <em>A\u00f1adir al men\u00fa<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png\"><img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png\" alt=\"Captura de pantalla de los men\u00fas de WordPress para gestionar los elementos del men\u00fa\" class=\"wp-image-31387\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item-768x430.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En la captura de pantalla anterior, se puede ver el <em>Estructura del men\u00fa<\/em> en el lado derecho. Te permite mover los elementos del men\u00fa arrastr\u00e1ndolos a las posiciones que desees. Puedes hacerlo ahora para el elemento o elementos que hayas a\u00f1adido si prefieres que est\u00e9n m\u00e1s arriba de la parte inferior.<\/p>\n\n\n\n<p>Adem\u00e1s de registrarse, los usuarios necesitar\u00e1n una forma de iniciar sesi\u00f3n en su sitio. En <a href=\"https:\/\/memberpress.com\/es\/docs\/memberpress-login-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una p\u00e1gina de acceso<\/a>Ir a <em>MemberPress > Configuraci\u00f3n > P\u00e1ginas<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png\"><img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png\" alt=\"Captura de pantalla de la p\u00e1gina de configuraci\u00f3n de MemberPress\" class=\"wp-image-31389\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login-768x447.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A la izquierda del <em>MemberPress P\u00e1gina de inicio de sesi\u00f3n<\/em> haga clic en el men\u00fa desplegable y seleccione <em>Crear nueva p\u00e1gina autom\u00e1ticamente.<\/em> Ahora su sitio deber\u00eda estar listo para funcionar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"IKdLy4PMqcfoaIYkXw82mhJUDw6zyYtlrTSOC6zxjNvk2ZbTgtc3eUOi8ujeK1RoWXPrAZNVDi5EpFxa4Gfg\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo personalizar la p\u00e1gina de inicio de sesi\u00f3n de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z0USNE2JlBo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> C\u00d3MO PERSONALIZAR LA P\u00c1GINA DE INICIO DE SESI\u00d3N DE MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_Help_Getting_Set_Up_Leave_It_To_The_Pros\"><\/span>\u00bfNecesita ayuda para instalarse? D\u00e9jelo en manos de profesionales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crear un sitio de afiliaci\u00f3n en WordPress con MemberPress es sencillo, pero no todo el mundo tiene tiempo para hacerlo.<\/p>\n\n\n\n<p>Tanto si eres un empresario ocupado como si prefieres dejar los detalles t\u00e9cnicos en manos de los expertos, estamos aqu\u00ed para ayudarte.<\/p>\n\n\n\n<p>Nuestra <a href=\"https:\/\/memberpress.com\/es\/dfy-services\/\" title=\"\">Hecho para ti<\/a> Los servicios de sitios de afiliaci\u00f3n le quitan trabajo de encima.<\/p>\n\n\n\n<p>Cuenta con nuestros profesionales de MemberPress para configurar tu sitio web de forma r\u00e1pida y profesional, y as\u00ed poder empezar a trabajar con la plataforma de membres\u00eda l\u00edder en el mundo.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress Servicios DFY\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Convertir su sitio para que acepte miembros requiere m\u00faltiples funciones, pero la <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a> puede simplificar mucho el proceso. Con una peque\u00f1a inversi\u00f3n de tiempo, puedes empezar a aceptar nuevos afiliados muy r\u00e1pidamente.<\/p>\n\n\n\n<p>Para recapitular, los pasos necesarios para convertir su sitio son:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cree contenidos de alta calidad s\u00f3lo para miembros.<\/li>\n\n\n\n<li>Configure el plugin MemberPress.<\/li>\n\n\n\n<li>A\u00f1ada planes de afiliaci\u00f3n y cree reglas.<\/li>\n\n\n\n<li>A\u00f1ada enlaces de registro e inicio de sesi\u00f3n a la navegaci\u00f3n de su sitio.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre la conversi\u00f3n de su sitio a un modelo de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Un modelo de sitio de membres\u00eda puede ser una gran manera de obtener m\u00e1s ingresos. Acomp\u00e1\u00f1enos en los cuatro pasos necesarios para convertir su sitio en un modelo de afiliaci\u00f3n.<\/p>","protected":false},"author":76756,"featured_media":33004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[658,134,102,792],"tags":[931,322],"class_list":{"0":"post-31368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-monetization","10":"category-courses","11":"tag-membership-model","12":"tag-online-business","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"A membership site model can be a great way to earn more revenue. Join us as we go through the four steps you need to convert your site to a membership model!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"membership model,online business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/convert-site-to-membership-model\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Convert WordPress to a Membership Model (4 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"A membership site model can be a great way to earn more revenue. 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