Cuando mi amiga Gemma lanz\u00f3 por primera vez su asesoramiento en nutrici\u00f3n y fitness<\/a> negocio en l\u00ednea Hace tres a\u00f1os, su oferta era sencilla: su experiencia y su tiempo.<\/p>\n\n\n\n

Fue suficiente para que la gente entrara.<\/p>\n\n\n\n

Pero es el tipo de persona que le encanta lo que hace <\/em><\/strong>y no puede dejar de aprender. Se inscribe constantemente en nuevos cursos de formaci\u00f3n, busca nuevas perspectivas y cada cliente con el que trabaja le aporta algo nuevo a sus conocimientos. <\/p>\n\n\n\n

Adem\u00e1s, ha estado ampliando su programa de coaching para socios todo este tiempo, incorporando cursos, una biblioteca de recursos y materiales que sus socios pueden utilizar de forma aut\u00f3noma.<\/p>\n\n\n\n

La plataforma de coaching que ha creado a lo largo de los a\u00f1os es realmente diferente de la que lanz\u00f3 en su d\u00eda. Pero sus precios no han variado.<\/em><\/strong><\/p>\n\n\n\n

Muchos propietarios de sitios web de membres\u00eda acaban aqu\u00ed, y entiendo por qu\u00e9. <\/p>\n\n\n\n

Cuando tu pol\u00edtica de precios funciona, te cuesta mucho modificarla. Has creado algo que genera ventas. Cuentas con una cartera de clientes fieles por los que sientes un afecto genuino. <\/p>\n\n\n\n

Subir los precios puede parecer una apuesta que, en realidad, no es necesario hacer.<\/p>\n\n\n\n

Pero cada mes est\u00e1s perdiendo terreno sin darte cuenta, y merece la pena reflexionar sobre ello con sinceridad.<\/p>\n\n\n\n

\n\n\n\nPor qu\u00e9 es dif\u00edcil subir los precios<\/h2>\n\n\n\n
Creo que la mayor\u00eda de la gente se divide en dos grupos:<\/p>\n\n\n\n
Hay quienes se entusiasman de verdad ante una subida de precios. Es una oportunidad para dar un car\u00e1cter m\u00e1s serio a la suscripci\u00f3n, atraer a un tipo diferente de cliente y aumentar los ingresos. <\/p>\n\n\n\n
Sin embargo, a mucha gente le resulta inc\u00f3modo, aunque, desde un punto de vista l\u00f3gico, sepan que tiene sentido. <\/p>\n\n\n\n
Tu precio actual funciona. Sabes lo que hace falta para atraer a socios a este nivel. Cambiarlo me parece arriesgado.<\/p>\n\n\n\n
Y eso es justo. La certeza de lo que funciona ahora da m\u00e1s seguridad que la incertidumbre de lo que podr\u00eda funcionar a un precio m\u00e1s alto.<\/strong> (Como dice el refr\u00e1n, \u00abm\u00e1s vale p\u00e1jaro en mano que dos en el arbusto\u00bb).<\/p>\n\n\n\n
Pero mantener unos precios por debajo de lo que deber\u00edan tiene un coste real, aunque sea menos visible.<\/p>\n\n\n\n
\n\n\n\n<\/span>Lo que te est\u00e1 costando fijar un precio demasiado bajo<\/span><\/h2>\n\n\n\n
La m\u00e1s obvia: est\u00e1s dejando de ganar dinero. <\/p>\n\n\n\n
Esos ingresos los podr\u00edas reinvertir en el negocio: mejores herramientas, contenidos de mayor calidad, actual<\/em> marketing. <\/p>\n\n\n\n
O, sinceramente, simplemente unas vacaciones bien merecidas. Dirigir un club requiere un gran esfuerzo y deber\u00edas recibir una buena remuneraci\u00f3n por ello.<\/p>\n\n\n\n
M\u00e1s all\u00e1 de los ingresos directos, un precio bajo puede, de hecho, resultar contraproducente. La gente utiliza el precio como indicador de la calidad.<\/strong> <\/p>\n\n\n\n
Cuando algo es barato, los socios suelen considerarlo un extra, sin darse cuenta de que lo est\u00e1n haciendo. Son menos propensos a implicarse de verdad o a seguir las recomendaciones, y m\u00e1s propensos a darse de baja. <\/p>\n\n\n\n
Un precio m\u00e1s elevado, junto con una oferta que lo justifique, suele atraer a clientes m\u00e1s comprometidos. Se trata de socios que est\u00e1n realmente interesados en obtener resultados.<\/p>\n\n\n\n
Y, en la pr\u00e1ctica: si tus tarifas no cubren tus costes, tu tiempo y tu propio desarrollo continuo como experto, eso acabar\u00e1 pas\u00e1ndote factura tarde o temprano. <\/p>\n\n\n\n
\n\tRELACIONADO: C\u00f3mo fijar el precio de tus suscripciones<\/a>\n<\/div>\n\n\n\n\n
\n\n\n\n
<\/span>4 se\u00f1ales de que tu precio se ha quedado desfasado<\/span><\/h2>\n\n\n\n
Algunas cosas que vale la pena analizar con sinceridad:<\/p>\n\n\n\n
1. Tu oferta ha aumentado, pero el precio no ha variado.<\/strong><\/p>\n\n\n\n
Si has a\u00f1adido cursos, servicios de coaching, una comunidad o una biblioteca de recursos m\u00e1s completa desde que lanzaste tu negocio (y tu precio sigue siendo exactamente el mismo), es probable que tu precio sea demasiado bajo. <\/p>\n\n\n\n
Gemma (la asesora nutricional) est\u00e1 gestionando un servicio de suscripci\u00f3n totalmente diferente al que lanz\u00f3 en su d\u00eda. El precio a\u00fan no refleja ese cambio.<\/p>\n\n\n\n
2. Est\u00e1s atrayendo a socios que no participan.<\/strong><\/p>\n\n\n\n
Un precio muy bajo puede atraer a personas que en realidad no est\u00e1n realmente interesadas. Se registran, apenas consultan el contenido y cancelan su suscripci\u00f3n. Si la retenci\u00f3n es un problema a pesar de contar con material de calidad, conviene revisar la pol\u00edtica de precios.<\/p>\n\n\n\n
3. A nadie le cuesta decidir sobre el precio.<\/strong><\/p>\n\n\n\n
Aunque parezca contradictorio, si literalmente nadie se sorprende por lo que cobras, es posible que el precio sea demasiado bajo. Es normal que haya cierta resistencia.<\/p>\n\n\n\n
4. Has empezado a sentir resentimiento.<\/strong><\/p>\n\n\n\n
Esto es m\u00e1s importante de lo que la gente reconoce. Si el esfuerzo que est\u00e1s dedicando no te parece proporcional a lo que obtienes a cambio, eso es un problema (para ti, en primer lugar, y, a la larga, para tus socios).<\/p>\n\n\n\n
\n\n\n\n<\/span>Crear una oferta que aporte m\u00e1s valor<\/span><\/h2>\n\n\n\n
Algo que he observado que ha cambiado la forma de plantearse las cosas a muchos propietarios de sitios web de suscripci\u00f3n es a\u00f1adir elementos m\u00e1s estructurados y sustanciosos a su oferta, aspectos a los que puedan referirse con claridad a la hora de explicar por qu\u00e9 el precio es el que es.<\/p>\n\n\n\n
CoachKit\u2122<\/a><\/strong> es un buen ejemplo. Te permite crear programas de coaching adecuados (hitos escalonados, seguimiento del progreso, reuniones de seguimiento estructuradas) en lugar de trabajar de forma improvisada. <\/p>\n\n\n\n
Si ya est\u00e1s impartiendo sesiones de coaching individual o en grupo, esto le aporta estructura y hace que parezca un programa en lugar de una iniciativa sin una organizaci\u00f3n definida.<\/p>\n\n\n\n
\n\n $\"CoachKit$ <\/a>\n<\/div><\/div>\n\n\n\n\n
ClubSuite<\/a><\/strong> a\u00f1ade un capa comunitaria<\/a>, de modo que los miembros interact\u00faan entre s\u00ed, en lugar de limitarse a consumir tu contenido por su cuenta. En muchos casos, eso es lo que hace que la gente siga suscrita mucho tiempo despu\u00e9s de haber completado el material.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Y <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" title=\"\">desarrollar cursos<\/a> convierte tus conocimientos en algo reutilizable. Lo creas una sola vez y sigue aportando valor a todos los miembros que lo consultan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Actually_Do_It\"><\/span>C\u00f3mo hacerlo de verdad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e9 sincero con tus socios.<\/strong> No hace falta que te disculpes por una subida de precios, pero una explicaci\u00f3n clara ayuda. Algo como \u201cHe a\u00f1adido X e Y durante el \u00faltimo a\u00f1o y los precios van a subir para reflejarlo\u201d es totalmente razonable. Los socios que est\u00e1n realmente comprometidos suelen entenderlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se deber\u00eda considerar la posibilidad de aplicar una cl\u00e1usula de exenci\u00f3n a los miembros actuales.<\/strong> Una estrategia habitual consiste en mantener la tarifa actual para quienes ya est\u00e9n suscritos, mientras que los nuevos miembros se incorporan al precio m\u00e1s alto. De este modo, se protegen las relaciones existentes al tiempo que se empieza a reorientar los ingresos. MemberPress facilita la gesti\u00f3n de diferentes precios seg\u00fan los distintos niveles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avisa a la gente con antelaci\u00f3n.<\/strong> Si no vas a mantener las condiciones anteriores de forma indefinida, avisa a los socios con antelaci\u00f3n. Un plazo de entre 30 y 60 d\u00edas es razonable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prueba primero con un nuevo nivel.<\/strong> Si no est\u00e1s preparado para modificar tu precio de referencia, introduce un nivel premium con m\u00e1s prestaciones; por ejemplo, asesoramiento adicional, un componente comunitario o algo tangible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te permite hacerte una idea de lo que la gente est\u00e1 dispuesta a pagar sin alterar lo que ya funciona.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_ede4d941977bdb8d2e55527013a0eea3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/\" class=\"button button-blue center\">M\u00c1S INFORMACI\u00d3N: C\u00f3mo subir los precios sin perder clientes (e incluso hacer que te aprecien a\u00fan m\u00e1s)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\">Gemma est\u00e1 definiendo ahora sus precios. Sabe que ha creado algo realmente diferente de lo que lanz\u00f3 en un principio, y sabe que el precio debe reflejarlo. Est\u00e1 buscando la forma de hacerlo de manera que resulte adecuado para sus miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el n\u00famero de socios ha crecido al mismo ritmo, conviene preguntarse si el precio actual sigue reflejando lo que realmente ofreces, o si se trata de una cifra que fijaste hace tiempo y que nunca has revisado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHas revisado recientemente las tarifas de tus cuotas de socio? Me encantar\u00eda saber c\u00f3mo lo has abordado. Cu\u00e9ntanoslo en los comentarios a continuaci\u00f3n.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de suscribirte a nuestro bolet\u00edn en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1a tu derecha!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Subir los precios puede parecer arriesgado cuando tu pol\u00edtica de precios actual funciona bien. Pero mantener unos precios demasiado bajos tambi\u00e9n tiene un coste real. A continuaci\u00f3n te explicamos c\u00f3mo averiguar cu\u00e1l es tu situaci\u00f3n.<\/p>","protected":false},"author":73814,"featured_media":80870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121],"tags":[70,322],"class_list":["post-31574","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-pricing","tag-membership-site","tag-online-business","entry"],"acf":{"plans":"a:1:{i:0;s:5:\"scale\";}","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Are you unsure about how much to charge for your membership site? 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