{"id":31574,"date":"2022-03-31T05:00:00","date_gmt":"2022-03-31T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=31574"},"modified":"2022-11-16T15:13:58","modified_gmt":"2022-11-16T22:13:58","slug":"underpricing-membership","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/","title":{"rendered":"\u00bfPrecia mal sus afiliaciones? (4 preguntas que debe hacerse)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Theres_nothing_worse_than_missing_out_on_money_you_could_could_be_making_with_a_simple_price_change_Find_out_if_this_is_you\"><\/span>No hay nada peor que perder dinero que podr\u00edas estar ganando con un simple cambio de precios. Averig\u00fce si es su caso.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fijar los precios es un juego. No hay que asustarse con los precios, pero tampoco hay que ponerlos tan bajos que se pierda dinero o que la afiliaci\u00f3n parezca barata.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f08550d040b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f08550d040b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#Theres_nothing_worse_than_missing_out_on_money_you_could_could_be_making_with_a_simple_price_change_Find_out_if_this_is_you\" >No hay nada peor que perder dinero que podr\u00edas estar ganando con un simple cambio de precios. Averig\u00fce si es su caso.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#Signs_You_May_Be_Underpricing_Your_Memberships\" >Se\u00f1ales de que el precio de sus afiliaciones puede ser inferior al real<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#Youre_a_new_entrepreneur\" >Eres un nuevo empresario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#You_feel_uncertain_about_your_pricing\" >Se siente inseguro sobre sus precios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#Your_prices_are_way_below_industry_standard\" >Sus precios est\u00e1n muy por debajo de la media del sector<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#4_Factors_to_Consider_When_Setting_New_Membership_Prices\" >4 factores a tener en cuenta al fijar los nuevos precios de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#1_The_Value_of_Your_Services\" >1. El valor de sus servicios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#2_Your_Business_Expenses\" >2. Sus gastos empresariales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#3_The_Buying_Power_of_Your_Audience\" >3. El poder adquisitivo de su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#4_Your_Competition\" >4. Su competencia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/underpricing-membership\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Tienes que encontrar ese punto dulce.<\/p>\n\n\n\n<p>Afortunadamente, calcular el precio ideal para sus niveles de afiliaci\u00f3n no tiene por qu\u00e9 ser dif\u00edcil. Siempre que <strong>eval\u00fae su negocio y haga un estudio de mercado<\/strong> adecuadamente, es probable que encuentre una estrategia de precios que le funcione.<\/p>\n\n\n\n<p>En este art\u00edculo, repasaremos <strong>se\u00f1ales de que puede estar cobrando de menos a sus afiliados<\/strong>. Luego hablaremos de <strong>cuatro factores a tener en cuenta para fijar precios justos<\/strong>. \u00a1Comencemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-may-be-underpricing-your-memberships\"><span class=\"ez-toc-section\" id=\"Signs_You_May_Be_Underpricing_Your_Memberships\"><\/span>Se\u00f1ales de que el precio de sus afiliaciones puede ser inferior al real<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tanto si eres <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-a-membership-site-to-sell-art-and-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">un artista<\/a>, <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-recipes-cooking-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">un chef<\/a>, an <a href=\"https:\/\/memberpress.com\/es\/blog\/online-course-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">creador de cursos en l\u00ednea<\/a>o un <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de afiliaci\u00f3n<\/a> puede resultar dif\u00edcil determinar el valor de sus servicios cuando <a href=\"https:\/\/memberpress.com\/es\/blog\/online-membership-site-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un sitio web de socios<\/a>. <\/p>\n\n\n\n<p>Sin embargo, <strong>infravalorar tus niveles puede ser desastroso <\/strong>para el futuro de su negocio de afiliaci\u00f3n.<\/p>\n\n\n\n<p>He aqu\u00ed tres signos reveladores de que tal vez necesite reevaluar sus precios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Youre_a_new_entrepreneur\"><\/span>Eres un nuevo empresario<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Incluso los m\u00e1s <a href=\"https:\/\/memberpress.com\/es\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/\" target=\"_blank\" rel=\"noreferrer noopener\">empresarios de \u00e9xito<\/a> pueden encontrarse con dificultades a la hora de establecer el precio de un servicio. Si est\u00e1s poniendo en marcha un nuevo sitio de afiliaci\u00f3n, puede ser dif\u00edcil determinar cu\u00e1nto vale tu sitio web para sus miembros potenciales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838.jpg\" alt=\"dos j\u00f3venes empresarios contando dinero\" class=\"wp-image-36347\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Una afiliaci\u00f3n en l\u00ednea puede incluir algunos productos f\u00edsicos, como contenido imprimible o equipamiento de marca, pero suelen ser ventajas menores. Por lo tanto, el sitio web es en general un producto basado en servicios.<\/p>\n\n\n\n<p>Si eres un nuevo empresario, es posible que no seas consciente de ello o de otros factores que deber\u00edan entrar en tu estructura de precios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_feel_uncertain_about_your_pricing\"><\/span>Se siente inseguro sobre sus precios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Algunos propietarios de negocios en l\u00ednea pueden sufrir <a href=\"https:\/\/www.verywellmind.com\/imposter-syndrome-and-social-anxiety-disorder-4156469\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">s\u00edndrome del impostor<\/a>. Esta inseguridad a menudo conduce a una infravaloraci\u00f3n. Si eres nuevo en el mundo de los negocios, puedes estar saboteando tus planes al infravalorarte a ti mismo y a tu sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649.jpg\"><img decoding=\"async\" width=\"780\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649.jpg\" alt=\"hombre que parece inseguro\" class=\"wp-image-36348\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649.jpg 780w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-300x172.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-768x441.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-296x170.jpg 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-700x402.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-156x90.jpg 156w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/figure>\n\n\n\n<p>La generosidad es un rasgo noble. Sin embargo, si quiere que su empresa sobreviva, necesitar\u00e1 una estrategia sostenible. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">plan de empresa<\/a>. Adem\u00e1s, la naturaleza de un negocio cambia constantemente. Esto es especialmente cierto en el caso de los sitios de afiliaci\u00f3n, ya que son totalmente digitales.<\/p>\n\n\n\n<p><strong>Si siente una oleada de incertidumbre cuando piensa en sus precios, es una se\u00f1al inequ\u00edvoca de que necesita echar un segundo vistazo. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_prices_are_way_below_industry_standard\"><\/span>Sus precios est\u00e1n muy por debajo de la media del sector<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>A veces, fijar un precio inicial muy por debajo del de la competencia puede ser una buena estrategia. <em>pero s\u00f3lo al principio<\/em>. <\/strong>Si ha pasado m\u00e1s de un a\u00f1o y no ha ajustado sus tarifas, es muy probable que est\u00e9 infravalorando. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223.jpg\" alt=\"relaci\u00f3n entre precio y valor\" class=\"wp-image-36349\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Sabemos que cobrar precios m\u00e1s altos o aumentar sus tarifas actuales puede inquietarle. Sin embargo, fijar un precio justo para sus servicios ayudar\u00e1 a su negocio a largo plazo. En general, cobrar m\u00e1s le dar\u00e1 flexibilidad para hacer mejoras y ofrecer un servicio a\u00fan mejor a sus clientes.<\/p>\n\n\n\n<p>Tambi\u00e9n te ayudar\u00e1 a <strong>evite presentar su marca como barata y sin valor<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-factors-to-consider-when-setting-new-membership-prices\"><span class=\"ez-toc-section\" id=\"4_Factors_to_Consider_When_Setting_New_Membership_Prices\"><\/span>4 factores a tener en cuenta al fijar los nuevos precios de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analicemos ahora cuatro factores que pueden ayudarle a establecer unos precios de afiliaci\u00f3n justos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-the-value-of-your-services\"><span class=\"ez-toc-section\" id=\"1_The_Value_of_Your_Services\"><\/span>1. El valor de sus servicios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Deber\u00edas <strong>considere la posibilidad de primar la calidad sobre la cantidad<\/strong> a la hora de dise\u00f1ar su sitio de afiliaci\u00f3n. En el pasado, era m\u00e1s popular el enfoque basado en el contenido. Sin embargo, las tendencias de afiliaci\u00f3n han cambiado a un enfoque m\u00e1s centrado en el contenido. <a href=\"https:\/\/memberpress.com\/es\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">espacios en l\u00ednea centrados en la comunidad<\/a>. <\/p>\n\n\n\n<p>Desde que estall\u00f3 la pandemia y una parte cada vez mayor del mundo se digitaliz\u00f3, las comunidades de miembros en l\u00ednea son cada vez m\u00e1s comunes. Estos espacios permiten a los miembros conectarse e incluso aprender nuevas habilidades. <\/p>\n\n\n\n<p>Los grupos m\u00e1s populares son <a href=\"https:\/\/circle.digitalnomadgirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">El laboratorio<\/a> y <a href=\"https:\/\/fwfg.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Encuentra lo que te hace sentir bien (FWFG)<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-1024x428.png\" alt=\"Yoga con el sitio de Adriene, Find What Feels Good.\" class=\"wp-image-31594\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-1024x428.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-768x321.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-1536x643.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-2048x857.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Es importante se\u00f1alar que todos estos populares sitios web de afiliaci\u00f3n ofrecen contenidos y servicios estelares. Estas ofertas pueden incluir contenidos exclusivos como v\u00eddeos, boletines, eventos y mucho m\u00e1s. <\/p>\n\n\n\n<p>Estos valiosos contenidos permiten a los sitios de los miembros cobrar precios m\u00e1s altos y atraer a nuevos miembros. <\/p>\n\n\n\n<p>A la hora de elegir sus cuotas de afiliaci\u00f3n, debe evaluar honestamente el trabajo que est\u00e1 realizando. Reflexiona sobre c\u00f3mo han evolucionado tus servicios de afiliaci\u00f3n para poder contabilizar esa diferencia. <\/p>\n\n\n\n<p>Alternativamente, si acaba de empezar, considere ahora el valor real de sus ofertas. <\/p>\n\n\n\n<p>Recuerde que <strong>los precios bajos pueden desanimar a sus clientes<\/strong>. Muchas personas est\u00e1n dispuestas a pagar por un producto o servicio de calidad. Podr\u00edan mostrarse esc\u00e9pticos a la hora de invertir en su afiliaci\u00f3n si la perciben como demasiado barata.<\/p>\n\n\n\n<p>Por \u00faltimo, le aconsejamos que se haga a la idea de que el valor de su afiliaci\u00f3n cambiar\u00e1 constantemente. Por tanto, ser\u00eda prudente <strong>considere la posibilidad de evaluar peri\u00f3dicamente c\u00f3mo afectar\u00e1n sus progresos a la fijaci\u00f3n de precios<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-your-business-expenses\"><span class=\"ez-toc-section\" id=\"2_Your_Business_Expenses\"><\/span>2. Sus gastos empresariales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como empresario, probablemente tenga muy en cuenta <a href=\"https:\/\/memberpress.com\/es\/blog\/budgeting-tips-for-online-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">su presupuesto<\/a>. Sin embargo, sus gastos pueden resultar confusos si dirige un negocio en l\u00ednea que evoluciona r\u00e1pidamente. <\/p>\n\n\n\n<p>Por ejemplo, puede que te olvides de contabilizar determinadas herramientas digitales o servicios de software que utilizas. O peor a\u00fan, quiz\u00e1 hayas ca\u00eddo en <strong>La vieja trampa de \u201cno pagarse a uno mismo\u201d por el bien del negocio.<\/strong>.<\/p>\n\n\n\n<p>Si ese es el caso, puede que desee considerar la posibilidad de trabajar con un gestor de empresas o un planificador financiero que le ayude a auditar sus gastos generales. Ver cada c\u00e9ntimo que gastas en tu empresa puede suponer una gran diferencia a la hora de decidir lo que cobras a tus socios.<\/p>\n\n\n\n<p>Por ejemplo, la rama exclusiva de <a href=\"https:\/\/digitalnomadgirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Chicas n\u00f3madas digitales<\/a>The Lab. Tras realizar una evaluaci\u00f3n detallada de su negocio, la empresa decidi\u00f3 aumentar considerablemente sus cuotas de afiliaci\u00f3n, lo que result\u00f3 ser un gran acierto. <\/p>\n\n\n\n<p>No se sorprenda si su auditor\u00eda tambi\u00e9n le inspira a aumentar sus precios:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-1024x680.png\" alt=\"La exclusiva comunidad de miembros de Digital Nomad Girl, The Lab.\" class=\"wp-image-31595\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-1024x680.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-1536x1020.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-2048x1360.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Un cambio tan dr\u00e1stico puede asustar. Sin embargo, recuerde que examinar de cerca sus gastos empresariales puede ayudarle a establecer <strong>realista <\/strong>cuotas de afiliaci\u00f3n. Esta estructura de precios puede servir de columna vertebral de un s\u00f3lido plan financiero para un servicio duradero. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-the-buying-power-of-your-audience\"><span class=\"ez-toc-section\" id=\"3_The_Buying_Power_of_Your_Audience\"><\/span>3. El poder adquisitivo de su p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si tiene un plan de negocio s\u00f3lido, tambi\u00e9n deber\u00eda tener una idea clara de su p\u00fablico objetivo. Sin embargo, nunca es demasiado tarde para establecer su <a href=\"https:\/\/www.linkedin.com\/pulse\/how-do-i-build-my-customer-avatar-jon-allen\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">avatar de cliente<\/a>. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_625892371f3b6\" href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo identificar a tu p\u00fablico objetivo (r\u00e1pido y gratis)<\/a>\n<\/div>\n\n\n\n\n<p>En particular, es posible que desee<strong> considere la renta disponible t\u00edpica de sus afiliados<\/strong>. Tambi\u00e9n debe reflexionar sobre los valores de sus miembros cuando haga esto. <\/p>\n\n\n\n<p>Por ejemplo, si atiende a inversores de capital riesgo con grandes ingresos que est\u00e1n acostumbrados a pagar mucho dinero, puede que le interese subir los precios. Estos miembros pueden incluso amortizar sus cuotas como gastos de empresa: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-1024x594.png\" alt=\"Miembro corporativo de Los Angeles Venture Association.\" class=\"wp-image-31597\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-1024x594.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-300x174.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-768x445.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-1536x891.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-2048x1187.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Alternativamente, si el activismo y la equidad son valores fundamentales para su sitio de afiliaci\u00f3n, puede que desee <strong>ofrecer m\u00faltiples planes de pago en funci\u00f3n de los ingresos de los afiliados<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-1024x488.png\" alt=\"Study Hall &#039;Media Workers of Color,&#039; cuotas de afiliaci\u00f3n.\" class=\"wp-image-31599\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-1024x488.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-768x366.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-1536x732.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing.png 1712w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Si tiene una audiencia suficientemente grande, y su sitio sirve de base de datos, puede incluso ofrecer <strong>descuentos por subvenci\u00f3n<\/strong>. <\/p>\n\n\n\n<p>Por ejemplo, <a href=\"https:\/\/studyhall.xyz\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sala de estudio<\/a> es una red centrada en los recursos para escritores. Ofrece un plan mucho m\u00e1s asequible para los \u201ctrabajadores de los medios de comunicaci\u00f3n de color\u201d en un esfuerzo por abordar las disparidades del sector. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-your-competition\"><span class=\"ez-toc-section\" id=\"4_Your_Competition\"><\/span>4. Su competencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En cuanto a los precios, <strong>es esencial investigar a la competencia<\/strong>. Dicho esto, el objetivo de su investigaci\u00f3n no debe ser establecer el precio medio y cobrar mucho menos.<\/p>\n\n\n\n<p>Considere las tarifas de sus hom\u00f3logos como un indicador general de lo que es realista para su modelo de afiliaci\u00f3n. A partir de ah\u00ed, podr\u00e1 decidir c\u00f3mo se compara el valor de su sitio. Recuerde que la competencia no es necesariamente mala.<\/p>\n\n\n\n<p>Por ejemplo, existen muchas aplicaciones de fitness gratuitas. <a href=\"https:\/\/www.fitbit.com\/global\/us\/app\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"la aplicaci\u00f3n Fitbit\">La aplicaci\u00f3n Fitbit<\/a>que cuesta unos $10 al mes, sigue teniendo \u00e9xito gracias a la calidad superior de sus contenidos personalizados:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1024x601.jpg\" alt=\"aplicaci\u00f3n fitbit con dispositivo fitbit\" class=\"wp-image-36335\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1024x601.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-300x176.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-768x451.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1536x901.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-2048x1202.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-290x170.jpg 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-840x493.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1166x684.jpg 1166w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1755x1030.jpg 1755w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-700x411.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-156x92.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1080x634.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Como ya hemos dicho, fijar precios demasiado bajos puede ser contraproducente y enviar una se\u00f1al de alarma a sus afiliados potenciales. Si no se f\u00eda de las tarifas elevadas que descubra, siempre puede <strong>ofrecer descuentos promocionales <\/strong>para los nuevos usuarios que se suscriban durante todo un a\u00f1o.<\/p>\n\n\n\n<p><strong>En general, debe considerar la posibilidad de cobrar honorarios en relaci\u00f3n con su valor, los gastos y el poder adquisitivo de su p\u00fablico. <\/strong>Sin embargo, descuidar la investigaci\u00f3n de la competencia puede hacer que su sitio de afiliaci\u00f3n sobresalga como un pulgar dolorido.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sabemos que pedir dinero a la gente no siempre es f\u00e1cil. Esto es especialmente cierto en el caso de los servicios basados en la comunidad, como los sitios de afiliaci\u00f3n. <\/p>\n\n\n\n<p>Sin embargo, <strong>en lugar de permitir que sus precios le frenen, puede utilizarlos para mejorar su negocio a largo plazo<\/strong>.<\/p>\n\n\n\n<p>No olvide tener en cuenta los siguientes factores a la hora de fijar los precios de afiliaci\u00f3n:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>El valor de sus servicios<\/li><li>Los gastos de su empresa<\/li><li>El poder adquisitivo de su p\u00fablico<\/li><li>Su competencia<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo fijar precios justos para sus afiliaciones? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de suscribirte a nuestro bolet\u00edn en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1a tu derecha!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfNo est\u00e1 seguro de cu\u00e1nto cobrar por su sitio de afiliaci\u00f3n? Descubra por qu\u00e9 puede estar cobrando poco y c\u00f3mo puede determinar un precio justo por sus servicios.<\/p>","protected":false},"author":76756,"featured_media":35499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121],"tags":[70,322],"class_list":{"0":"post-31574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-pricing","9":"tag-membership-site","10":"tag-online-business","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you unsure about how much to charge for your membership site? 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