{"id":32256,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32256"},"modified":"2022-11-16T15:13:56","modified_gmt":"2022-11-16T22:13:56","slug":"google-keyword-planner-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/","title":{"rendered":"C\u00f3mo utilizar el Planificador de palabras clave de Google para impulsar su sitio de WordPress (en 3 pasos)"},"content":{"rendered":"<p>Cuando acaba de empezar con su sitio MemberPress, el escaso tr\u00e1fico web puede ser desalentador. Sin <a href=\"https:\/\/memberpress.com\/es\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"herramientas para la optimizaci\u00f3n de motores de b\u00fasqueda (SEO)\">herramientas para la optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>Puede que le cueste comercializar sus contenidos entre el p\u00fablico adecuado.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a50ed802855d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50ed802855d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/#An_Introduction_to_Google_Keyword_Planner\" >Introducci\u00f3n al Planificador de palabras clave de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/#Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\" >Por qu\u00e9 le conviene utilizar el Planificador de palabras clave de Google para su sitio MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/#How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\" >C\u00f3mo utilizar el Planificador de palabras clave de Google para su sitio MemberPress (en 3 sencillos pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/#Step_1_Access_Keyword_Planner\" >Paso 1 Acceda al Planificador de palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/#Step_2_Find_New_Keywords\" >Paso 2 Encontrar nuevas palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/#Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\" >Paso 3 Iniciar una campa\u00f1a de anuncios de pago por clic (PPC)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Afortunadamente, puede utilizar <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planificador de palabras clave de Google\">Planificador de palabras clave de Google<\/a> para crear una estrategia de marketing de contenidos de \u00e9xito. Una vez que hayas configurado correctamente esta herramienta, podr\u00e1s encontrar palabras clave importantes para mejorar tu SEO y <strong>aumentar el tr\u00e1fico de su sitio web<\/strong>.<\/p>\n\n\n\n<p>En este art\u00edculo, hablaremos de las caracter\u00edsticas de Google Keyword Planner y de c\u00f3mo puede beneficiar a su sitio MemberPress. A continuaci\u00f3n, le proporcionaremos una <strong>gu\u00eda paso a paso<\/strong> sobre c\u00f3mo utilizar esta herramienta para iniciar un <a href=\"https:\/\/memberpress.com\/es\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Campa\u00f1a publicitaria de pago por clic (PPC)\">campa\u00f1a publicitaria de pago por clic (PPC)<\/a>. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Keyword_Planner\"><\/span>Introducci\u00f3n al Planificador de palabras clave de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El Planificador de palabras clave de Google es un <strong>herramienta de investigaci\u00f3n gratuita.<\/strong> Est\u00e1 dise\u00f1ado para ayudar a los propietarios de sitios web a analizar las tendencias de b\u00fasqueda sugiriendo nuevas palabras clave:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"P\u00e1gina de inicio del Planificador de palabras clave de Google\" class=\"wp-image-32289\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Estas son algunas de las principales funciones de Google Keyword Planner:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Encuentra nuevas palabras clave relevantes para su sitio web<\/li><li>Muestra la frecuencia de b\u00fasqueda de determinadas palabras clave<\/li><li>Permite investigar c\u00f3mo ha cambiado la popularidad de las palabras clave a lo largo del tiempo.<\/li><li>Proporciona proyecciones de rendimiento para las palabras clave elegidas<\/li><\/ul>\n\n\n\n<p>Con Keyword Planner, puede obtener informaci\u00f3n valiosa sobre lo que buscan sus visitantes. De este modo, podr\u00e1 utilizar las palabras clave en su beneficio y crear la mejor estrategia de marketing posible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\"><\/span>Por qu\u00e9 le conviene utilizar el Planificador de palabras clave de Google para su sitio MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Incorporar palabras clave relevantes en su contenido puede ser una gran manera de <a href=\"https:\/\/memberpress.com\/es\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mejore su SEO\">mejore su SEO<\/a>. Cuando utilice el <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"palabras clave adecuadas\">palabras clave adecuadas<\/a>Con esta funci\u00f3n, usted indica a Google y a otros motores de b\u00fasqueda de qu\u00e9 trata su contenido. <\/p>\n\n\n\n<p>De este modo, es m\u00e1s probable que sus p\u00e1ginas aparezcan en las primeras posiciones de los resultados de b\u00fasqueda relevantes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"La p\u00e1gina de resultados de un \"best membership sites\" search in google.\" class=\"wp-image-32729\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1536x701.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-373x170.png 373w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-840x383.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1216x555.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-700x319.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1080x493.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Si utiliza el Planificador de palabras clave para encontrar los t\u00e9rminos y frases m\u00e1s buscados, puede dirigirse al lenguaje exacto que utilizan los visitantes potenciales. Esto puede conectar su sitio con un p\u00fablico ya \u00e1vido de contenidos como los suyos. <\/p>\n\n\n\n<p>Por ejemplo, si dirige un sitio MemberPress de belleza, puede optimizar para palabras clave como \u201csuscripciones de belleza\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"La p\u00e1gina de resultados de un \"beauty subscriptions\" search in google.\" class=\"wp-image-32730\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-768x513.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-254x170.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-840x561.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1023x684.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-700x468.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1080x722.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>El Planificador de palabras clave de Google tambi\u00e9n puede ser una gran herramienta cuando est\u00e1s empezando con tu negocio online. Puede utilizarlo para encontrar palabras clave que atraigan <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"nuevos visitantes de alta calidad\">nuevos visitantes de alta calidad<\/a>.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar Keyword Planner para lanzar marketing PPC espec\u00edfico. En lugar de iniciar a ciegas un <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Anuncios Google\">Anuncios Google<\/a> puede planificar y desarrollar una estrategia basada en palabras clave de alto rendimiento. <\/p>\n\n\n\n<p>Esto puede hacer que aumente el n\u00famero de visitantes a su sitio web y, a su vez, un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximice sus ingresos por afiliaci\u00f3n\">aumento de los ingresos por afiliaci\u00f3n<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\"><\/span>C\u00f3mo utilizar el Planificador de palabras clave de Google para su sitio MemberPress (en 3 sencillos pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como hemos visto, su sitio de afiliaci\u00f3n puede beneficiarse enormemente del uso de Google Keyword Planner. Afortunadamente, es f\u00e1cil y r\u00e1pido empezar a utilizar este recurso gratuito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\"><span class=\"ez-toc-section\" id=\"Step_1_Access_Keyword_Planner\"><\/span>Paso 1: Acceda al Planificador de palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para empezar a utilizar Google Keyword Planner, accede primero a tu cuenta de Google. Si a\u00fan no tiene una, deber\u00e1 <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"crear una nueva cuenta\">crear una nueva cuenta<\/a>. Es mejor utilizar una cuenta designada para su empresa que una personal.<\/p>\n\n\n\n<p>A continuaci\u00f3n, vaya a la p\u00e1gina <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificador de palabras clave<\/a>. <strong>Si no tienes una cuenta de Google Ads, se te pedir\u00e1 que te registres para obtener una (es gratis).<\/strong>. <\/p>\n\n\n\n<p>Cuando cree una nueva cuenta de Google Ads, aseg\u00farese de hacer clic en el peque\u00f1o bot\u00f3n que dice <em>Cambiar al modo experto<\/em>. Esto te dar\u00e1 la opci\u00f3n de evitar establecer objetivos publicitarios (siempre puedes volver y hacerlo m\u00e1s tarde si quieres): <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Elegir un objetivo publicitario en Keyword Planner\" class=\"wp-image-32291\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-768x411.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Para continuar sin objetivos publicitarios, haga clic en <em>Crear una cuenta sin campa\u00f1a<\/em> en la parte inferior izquierda de la p\u00e1gina:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"crear una cuenta de anuncios de Google sin configurar una campa\u00f1a\" class=\"wp-image-33109\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Se le pedir\u00e1 que confirme los datos de su empresa. A continuaci\u00f3n, haga clic en <em>Enviar<\/em>.<\/p>\n\n\n\n<p>En la siguiente pantalla, despl\u00e1cese a la esquina superior derecha y vaya a <em>Herramientas y configuraci\u00f3n &gt; Planificaci\u00f3n &gt; Planificador de palabras clave<\/em>. Ahora deber\u00eda tener acceso al Planificador de palabras clave de Google. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\"><span class=\"ez-toc-section\" id=\"Step_2_Find_New_Keywords\"><\/span>Paso 2: Buscar nuevas palabras clave <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En el panel del Planificador de palabras clave de Google, ver\u00e1 dos opciones diferentes: <em>Descubra nuevas palabras clave <\/em>y <em>Volumen de b\u00fasquedas y previsiones<\/em>. <\/p>\n\n\n\n<p>Empecemos por <em>Descubra nuevas palabras clave<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Panel de palabras clave de Google\" class=\"wp-image-32294\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png 883w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-768x309.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Aqu\u00ed, puede empezar simplemente buscando palabras clave o introduciendo la URL de su sitio web. Si dispone de <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"un sitio de afiliaci\u00f3n establecido\">un sitio de afiliaci\u00f3n establecido<\/a>puede considerar introducir el dominio de su sitio web. <\/p>\n\n\n\n<p>A continuaci\u00f3n, la Herramienta de palabras clave de Google analizar\u00e1 su sitio y le proporcionar\u00e1 sugerencias de palabras clave que se ajusten a su contenido actual. <\/p>\n\n\n\n<p>Para ello, deber\u00e1 introducir la URL de su sitio de suscripci\u00f3n de WordPress en la barra de b\u00fasqueda y, a continuaci\u00f3n, hacer clic en <em>Obtener resultados<\/em>. Tenga en cuenta que el uso de p\u00e1ginas espec\u00edficas de su sitio puede ser m\u00e1s eficaz para encontrar palabras clave de calidad.<\/p>\n\n\n\n<p>Como ejemplo, utilizamos el popular sitio de afiliaci\u00f3n para adelgazar <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. La b\u00fasqueda en todo el dominio gener\u00f3 766 palabras clave diferentes. Pero cuando limitamos la b\u00fasqueda a la p\u00e1gina \u201cC\u00f3mo funciona\u201d, los resultados se redujeron a 147 palabras clave, una cantidad mucho m\u00e1s manejable y espec\u00edfica:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Buscar un nombre de dominio para encontrar nuevas palabras clave\" class=\"wp-image-32892\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-156x92.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Si a\u00fan no ha iniciado su sitio de membres\u00eda, <strong>considere la posibilidad de analizar el sitio web de un competidor<\/strong>. Dado que su contenido actual ser\u00e1 probablemente similar al de tu futuro sitio, puedes utilizar su dominio para <a href=\"https:\/\/memberpress.com\/es\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generar ideas para nuevos contenidos\">generar ideas<\/a> para material nuevo.<\/p>\n\n\n\n<p>Alternativamente, al hacer clic en <em>Empezar por las palabras clave<\/em>puede introducir detalles espec\u00edficos relacionados con su sitio de afiliaci\u00f3n. Estas deben ser palabras o frases que usted cree <a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"su p\u00fablico objetivo\">su p\u00fablico objetivo<\/a> puede que ya est\u00e9 buscando:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"B\u00fasqueda de palabras clave en Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Lo mejor es incluir algunos detalles espec\u00edficos cuando busque palabras clave relevantes. Por ejemplo, si tiene un sitio de afiliaci\u00f3n para perder peso, puede que le interese buscar \u201cafiliaci\u00f3n para perder peso\u201d y \u201ccomunidades para perder peso\u201d, en lugar de solo \u201cperder peso\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"Una b\u00fasqueda de palabras relacionadas con la p\u00e9rdida de peso en Google Keyword Planner.\" class=\"wp-image-32731\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-2048x762.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-457x170.png 457w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-840x313.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1216x453.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1832x682.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-700x261.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1080x402.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Esto se debe a que <strong>las palabras clave m\u00e1s generales pueden no tener tanto \u00e9xito como las espec\u00edficas<\/strong>y puede que tengan m\u00e1s competencia.<\/p>\n\n\n\n<p>Una vez que hayas decidido con qu\u00e9 palabras clave empezar, enum\u00e9ralas en la barra de b\u00fasqueda. Puede separar cada palabra clave pulsando <em>Entre en<\/em> en el teclado. <\/p>\n\n\n\n<p>Tenga en cuenta que tambi\u00e9n puede introducir su dominio para utilizarlo como filtro (debajo de la barra de b\u00fasqueda). Esto filtra cualquier producto, marca o servicio que no ofrezcas en tu sitio de afiliaci\u00f3n, pero es un paso opcional:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"M\u00e9tricas de palabras clave sugeridas\" class=\"wp-image-32298\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Junto con las propias palabras clave, tendr\u00e1s acceso a un mont\u00f3n de m\u00e9tricas \u00fatiles. Ver\u00e1s la media mensual de b\u00fasquedas de cada palabra clave, el nivel de competencia y otros datos.<\/p>\n\n\n\n<p>Recomendamos optar por <strong>palabras clave con un elevado n\u00famero de b\u00fasquedas mensuales y una competencia baja o media<\/strong>. Aunque puede tener sentido incluir algunas palabras clave de alta competencia, no es conveniente que su estrategia se base \u00fanicamente en ellas.<\/p>\n\n\n\n<p>Conviene incluir tambi\u00e9n algunas palabras clave de cola larga. \u00c9stas son m\u00e1s largas y est\u00e1n hiperdirigidas a su contenido espec\u00edfico. Si utiliza palabras clave de cola larga, puede incluso conseguir que su contenido <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"haz que tu contenido aparezca en los cuadros de respuesta de Google\">para aparecer en los cuadros de respuesta de Google<\/a>.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>PALABRA CLAVE DE COLA LARGA<\/strong><\/em> es una frase espec\u00edfica, de 3 a 5 palabras, relacionada con su palabra clave principal. Le ayuda a llegar a un p\u00fablico m\u00e1s reducido que tiene m\u00e1s probabilidades de comprar lo que usted vende. Por ejemplo, si su palabra clave principal es <em><strong>podcast<\/strong><\/em>una palabra clave de cola larga podr\u00eda ser <em><strong>podcast de historia antigua<\/strong><\/em>.<\/p>\n\n\n\n<p>Otra forma de optimizar tu SEO utilizando esta herramienta de palabras clave es encontrando <strong>preguntas espec\u00edficas<\/strong> que busca su p\u00fablico. <\/p>\n\n\n\n<p>Puede hacerlo despu\u00e9s de introducir las palabras clave iniciales. Simplemente elija <em>A\u00f1adir filtro<\/em> ><em> Palabra clave<\/em>y aseg\u00farese de que <em>contiene<\/em> y <em>Coincidencia de texto<\/em> se seleccionan:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"A\u00f1adir un filtro en Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-190x300.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-108x170.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-389x614.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-433x684.png 433w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-328x518.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-99x156.png 99w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Piense en las preguntas que podr\u00eda hacerse su p\u00fablico y a\u00f1ada palabras como \u201cqu\u00e9\u201d, \u201cc\u00f3mo\u201d y \u201cpor qu\u00e9\u201d. Cuando hayas terminado, aseg\u00farate de hacer clic en <em>Solicitar<\/em>. Se trata de una estrategia \u00fatil, ya que muchos de nosotros introducimos nuestras dudas directamente en la barra de b\u00fasqueda de Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\"><span class=\"ez-toc-section\" id=\"Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\"><\/span>Paso 3: Iniciar una campa\u00f1a de anuncios de pago por clic (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con las palabras clave adecuadas, deber\u00eda estar listo para <a href=\"https:\/\/memberpress.com\/es\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"poner en marcha una estrategia PPC de \u00e9xito\">poner en marcha una estrategia PPC de \u00e9xito<\/a>. Esto significa que puede empezar a planificar su <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campa\u00f1a Google Ads<\/a>.<\/p>\n\n\n\n<p>En primer lugar, vuelva a <em>Herramientas y configuraci\u00f3n &gt; Planificaci\u00f3n &gt; Planificador de palabras clave. <\/em>A continuaci\u00f3n, haga clic en <em>Obtenga previsiones y volumen de b\u00fasquedas. <\/em>A continuaci\u00f3n, introduzca una lista de palabras clave que desee incluir en su campa\u00f1a y pulse <em>Comenzar<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Volumen de b\u00fasquedas y previsiones de palabras clave\" class=\"wp-image-32300\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png 966w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-768x341.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Tenga en cuenta que siempre puede editar esta lista antes de lanzar su anuncio.<\/p>\n\n\n\n<p>En <strong>funci\u00f3n de previsi\u00f3n <\/strong>le mostrar\u00e1 los resultados estimados de la ejecuci\u00f3n de esta campa\u00f1a publicitaria. Esto incluye el n\u00famero de clics e impresiones que su anuncio podr\u00eda obtener durante 30 d\u00edas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Previsi\u00f3n de una campa\u00f1a publicitaria\" class=\"wp-image-32301\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>La herramienta de palabras clave tambi\u00e9n le indicar\u00e1 el coste total medio de esta campa\u00f1a, as\u00ed como un presupuesto diario. Adem\u00e1s, puede ver el <strong>porcentaje de clics (CTR) <\/strong>y media <strong>coste por clic (CPC)<\/strong>. <\/p>\n\n\n\n<p>Para obtener informaci\u00f3n m\u00e1s detallada, considere la posibilidad de introducir su tasa de conversi\u00f3n prevista. Puede hacerlo con la funci\u00f3n <em>A\u00f1adir tasa de conversi\u00f3n<\/em> bot\u00f3n. Con esta funci\u00f3n, puede ver el n\u00famero medio de conversiones al d\u00eda, qu\u00e9 tipo de dispositivos utilizan los consumidores y de qu\u00e9 estados proceden las conversiones. <\/p>\n\n\n\n<p>Adem\u00e1s, antes de lanzar su campa\u00f1a publicitaria, podr\u00e1 ver las m\u00e9tricas de cada palabra clave. Puede utilizar esta informaci\u00f3n para optimizar su anuncio.<\/p>\n\n\n\n<p>Si ves palabras clave espec\u00edficas que no est\u00e1n relacionadas con tu nicho, puedes etiquetarlas como <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"palabras clave negativas\"><strong>palabras clave negativas<\/strong><\/a>. Si excluye estas palabras de su campa\u00f1a publicitaria, evitar\u00e1 dirigirse al p\u00fablico equivocado. De este modo, no malgastar\u00e1 dinero.<\/p>\n\n\n\n<p>Por ejemplo, si su sitio MemberPress ofrece consejos sobre p\u00e9rdida de peso para mujeres, querr\u00e1 dirigir su anuncio a un p\u00fablico femenino. Una palabra clave negativa \u00fatil en este caso podr\u00eda ser \u201cp\u00e9rdida de grasa para hombres\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Crear una palabra clave negativa\" class=\"wp-image-32303\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Puede a\u00f1adir f\u00e1cilmente estas palabras clave no deseadas en el mismo <em>volumen y previsiones<\/em> tab. Basta con navegar hasta <em>Palabras clave negativas<\/em> y haga clic en el icono azul del signo m\u00e1s (<em>+<\/em>).<\/p>\n\n\n\n<p>Despu\u00e9s de personalizar sus palabras clave, es hora de lanzar su anuncio de Google. Haga clic en <em>Crear campa\u00f1a<\/em> en la esquina superior derecha de la pantalla:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Cree una campa\u00f1a en Google Ads.\" class=\"wp-image-32740\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-768x309.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1536x619.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-2048x825.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-422x170.png 422w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-840x338.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1216x490.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1832x738.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-700x282.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1080x435.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, asigne un nombre a su campa\u00f1a publicitaria. A continuaci\u00f3n, elija el presupuesto diario recomendado o introduzca una cantidad personalizada y guarde los cambios.<\/p>\n\n\n\n<p>Al hacerlo, convertir\u00e1 su previsi\u00f3n en una nueva campa\u00f1a. En adelante, podr\u00e1 acceder a ella a trav\u00e9s de su <em>Campa\u00f1as<\/em> p\u00e1gina. A continuaci\u00f3n, haga clic en <em>Ver campa\u00f1a<\/em> para modificar los ajustes necesarios.<\/p>\n\n\n\n<p>Tras lanzar un <a href=\"https:\/\/memberpress.com\/es\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"campa\u00f1a publicitaria para su sitio de socios\">campa\u00f1a publicitaria para su sitio MemberPress<\/a>Si no puedes utilizar el Planificador de palabras clave de Google para ver su previsi\u00f3n. Sin embargo, si necesita cambiar alguna palabra clave, tendr\u00e1 que hacerlo en la secci\u00f3n <em>Campa\u00f1a<\/em> ajustes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Al lanzar su primer sitio MemberPress, puede resultar dif\u00edcil centrarse en un objetivo concreto. <a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"el p\u00fablico perfecto\">tu p\u00fablico perfecto<\/a>. Afortunadamente, puede utilizar el Planificador de palabras clave de Google para encontrar visitantes de calidad. Esta es una forma eficaz de aumentar el tr\u00e1fico de su web, mejorar su SEO y aumentar sus ingresos.<\/p>\n\n\n\n<p>As\u00ed de f\u00e1cil puedes utilizar <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planificador de palabras clave de Google\">Planificador de palabras clave de Google<\/a> para optimizar su sitio de afiliaci\u00f3n y ampliar su alcance:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Acceder al Planificador de palabras clave<\/li><li>Encontrar nuevas palabras clave<\/li><li>Iniciar una campa\u00f1a de anuncios PPC<\/li><\/ol>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre el uso de Google Keyword Planner para tu sitio de afiliaci\u00f3n? D\u00e9jelas en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>\n\n\n\n<p><strong><strong>Si te ha gustado este art\u00edculo, no dejes de suscribirte a nuestro bolet\u00edn en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1a tu derecha!<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When you\u2019re just getting started with your MemberPress site, low web traffic can be discouraging. Without the right tools for search engine optimization (SEO), you might struggle to market your content to the right audience. Fortunately, you can use Google\u2019s Keyword Planner to create a successful content marketing strategy. Once you\u2019ve properly set up this [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":33111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943],"tags":[941,86,182],"class_list":{"0":"post-32256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"tag-free-tools","11":"tag-google-search","12":"tag-seo","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding an audience for your membership site can be challenging. 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En este post, te explicaremos c\u00f3mo utilizar Google Keyword Planner para aumentar el tr\u00e1fico de tu web.","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:13:15","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-01-21 17:05:07","updated":"2026-03-03 15:02:31"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/es\/blog\/category\/membership-site\/content\/"},{"label":"How to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)","link":"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience.<\/p>","content":[{"type":"text","data":"When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>.<\/p>","content":[{"type":"text","data":"Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\">An Introduction to Google Keyword Planner<\/h2>","content":"Introducci\u00f3n al Planificador de palabras clave de Google","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:<\/p>","content":[{"type":"text","data":"Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Google Keyword Planner home page\" class=\"wp-image-32289\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png","alt":"Google Keyword Planner home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":528,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here are some of Google Keyword Planner's primary features:<\/p>","content":[{"type":"text","data":"Here are some of Google Keyword Planner's primary features:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Finds new keywords that are relevant to your website<\/li><li>Shows how often certain keywords are searched for<\/li><li>Enables you to research how keyword popularity has changed over time<\/li><li>Provides performance projections for chosen keywords<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Encuentra nuevas palabras clave relevantes para su sitio web<\/li><li>Muestra la frecuencia de b\u00fasqueda de determinadas palabras clave<\/li><li>Permite investigar c\u00f3mo ha cambiado la popularidad de las palabras clave a lo largo del tiempo.<\/li><li>Proporciona proyecciones de rendimiento para las palabras clave elegidas<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible.<\/p>","content":[{"type":"text","data":"With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\">Why You Might Want to Use Google Keyword Planner for Your MemberPress Site<\/h2>","content":"Por qu\u00e9 le conviene utilizar el Planificador de palabras clave de Google para su sitio MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. <\/p>","content":[{"type":"text","data":"Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This makes it more likely that your pages will appear at the top of relevant search results:<\/p>","content":[{"type":"text","data":"This makes it more likely that your pages will appear at the top of relevant search results:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"The results page for a &quot;best membership sites&quot; search in Google.\" class=\"wp-image-32729\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png","alt":"The results page for a &quot;best membership sites&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":467,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. <\/p>","content":[{"type":"text","data":"By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":<\/p>","content":[{"type":"text","data":"For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"The results page for a &quot;beauty subscriptions&quot; search in Google.\" class=\"wp-image-32730\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png","alt":"The results page for a &quot;beauty subscriptions&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":684,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>.<\/p>","content":[{"type":"text","data":"Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. <\/p>","content":[{"type":"text","data":"You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  <\/p>","content":[{"type":"text","data":"This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\">How to Use Google Keyword Planner for Your MemberPress Site (In 3 Simple Steps)<\/h2>","content":"C\u00f3mo utilizar el Planificador de palabras clave de Google para su sitio MemberPress (en 3 sencillos pasos)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource.<\/p>","content":[{"type":"text","data":"As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\">Step 1: Access Keyword Planner<\/h3>","content":"Paso 1: Acceda al Planificador de palabras clave","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one.<\/p>","content":[{"type":"text","data":"To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. <\/p>","content":[{"type":"text","data":"Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): <\/p>","content":[{"type":"text","data":"When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Choosing an advertising goal on Keyword Planner\" class=\"wp-image-32291\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png","alt":"Choosing an advertising goal on Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":548,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:<\/p>","content":[{"type":"text","data":"To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"create a Google ads account without setting up a campaign\" class=\"wp-image-33109\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg","alt":"create a Google ads account without setting up a campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","linkDestination":"media","align":"center"},"style":{"width":1024,"height":576,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You'll be asked to confirm your business information. Then click on <em>Submit<\/em>.<\/p>","content":[{"type":"text","data":"You'll be asked to confirm your business information. Then click on <em>Submit<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. <\/p>","content":[{"type":"text","data":"On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\">Step 2: Find New Keywords <\/h3>","content":"Paso 2: Buscar nuevas palabras clave","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. <\/p>","content":[{"type":"text","data":"In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's start with <em>Discover New Keywords<\/em>:<\/p>","content":[{"type":"text","data":"Let's start with <em>Discover New Keywords<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Google Keyword dashboard\" class=\"wp-image-32294\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","alt":"Google Keyword dashboard","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":355,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. <\/p>","content":[{"type":"text","data":"Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. <\/p>","content":[{"type":"text","data":"The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords.<\/p>","content":[{"type":"text","data":"To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:<\/p>","content":[{"type":"text","data":"As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Searching a domain name to find new keywords\" class=\"wp-image-32892\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","alt":"Searching a domain name to find new keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":602,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material.<\/p>","content":[{"type":"text","data":"If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:<\/p>","content":[{"type":"text","data":"Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Searching for keywords on Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png","alt":"Searching for keywords on Google Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":485,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":<\/p>","content":[{"type":"text","data":"It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"A search for weight loss related words in Google Keyword Planner.\" class=\"wp-image-32731\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png","alt":"A search for weight loss related words in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":381,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition.<\/p>","content":[{"type":"text","data":"This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. <\/p>","content":[{"type":"text","data":"Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:<\/p>","content":[{"type":"text","data":"Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Suggested keyword metrics\" class=\"wp-image-32298\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png","alt":"Suggested keyword metrics","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":497,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points.<\/p>","content":[{"type":"text","data":"Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone.<\/p>","content":[{"type":"text","data":"We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>.<\/p>","content":[{"type":"text","data":"You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>","content":[{"type":"text","data":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"white","dropCap":false,"parent_style":{},"backgroundColor":"#000cff"}},{"type":"core\/paragraph","render":"<p>Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. <\/p>","content":[{"type":"text","data":"Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:<\/p>","content":[{"type":"text","data":"You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Adding a filter in Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","alt":"Adding a filter in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","linkDestination":"media","align":"center"},"style":{"width":"350px","height":904,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar.<\/p>","content":[{"type":"text","data":"Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\">Step 3: Start a Pay-Per-Click (PPC) Ad Campaign<\/h3>","content":"Paso 3: Iniciar una campa\u00f1a de anuncios de pago por clic (PPC)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>.<\/p>","content":[{"type":"text","data":"With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:<\/p>","content":[{"type":"text","data":"First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Search volume and forecasts for targeted keywords\" class=\"wp-image-32300\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","alt":"Search volume and forecasts for targeted keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":429,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can always edit this list before launching your ad.<\/p>","content":[{"type":"text","data":"Keep in mind that you can always edit this list before launching your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:<\/p>","content":[{"type":"text","data":"The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Forecast of an ad campaign\" class=\"wp-image-32301\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png","alt":"Forecast of an ad campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":492,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. <\/p>","content":[{"type":"text","data":"The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. <\/p>","content":[{"type":"text","data":"To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad.<\/p>","content":[{"type":"text","data":"Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money.<\/p>","content":[{"type":"text","data":"If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":<\/p>","content":[{"type":"text","data":"For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Creating a negative keyword\" class=\"wp-image-32303\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png","alt":"Creating a negative keyword","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":349,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>).<\/p>","content":[{"type":"text","data":"You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:<\/p>","content":[{"type":"text","data":"After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Create a campaign on Google Ads.\" class=\"wp-image-32740\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png","alt":"Create a campaign on Google Ads.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":413,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes.<\/p>","content":[{"type":"text","data":"Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary.<\/p>","content":[{"type":"text","data":"When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings.<\/p>","content":[{"type":"text","data":"After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue.<\/p>","content":[{"type":"text","data":"When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:<\/p>","content":[{"type":"text","data":"Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Access Keyword Planner<\/li><li>Find new keywords<\/li><li>Start a PPC ad campaign<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Acceder al Planificador de palabras clave<\/li><li>Encontrar nuevas palabras clave<\/li><li>Iniciar una campa\u00f1a de anuncios PPC<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong><\/p>","content":[{"type":"text","data":"<strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/32256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=32256"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/32256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/33111"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=32256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=32256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=32256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}