{"id":32760,"date":"2022-01-28T07:00:00","date_gmt":"2022-01-28T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32760"},"modified":"2022-11-16T15:14:14","modified_gmt":"2022-11-16T22:14:14","slug":"2021-year-in-review","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/","title":{"rendered":"Resumen del a\u00f1o 2021 (\u00a1Feliz 2022!)"},"content":{"rendered":"<p>Aqu\u00ed en MemberPress, el a\u00f1o pasado fue una locura... \u00a1y asombroso! En 2021 ocurrieron tantas cosas buenas que ser\u00eda casi abrumador, si no fuera tan incre\u00edble. Y a\u00fan m\u00e1s cosas buenas se vislumbran en el horizonte. Todo gracias a nuestros incre\u00edbles clientes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f113fb29eaa\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f113fb29eaa\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#Cool_Stuff_That_Happened_in_2021\" >Cosas chulas que pasaron en 2021<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#1_Billion_Benchmark\" >$1 Valor de referencia de mil millones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#Outstanding_Customer_Reviews\" >Opiniones destacadas de los clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#See_What_The_Buzz_Is_About\" >Vea de qu\u00e9 va la cosa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#New_Products_and_Features\" >Nuevos productos y funciones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#Stuff_Were_Excited_About_for_2022%E2%80%A6_and_Beyond\" >Cosas que nos entusiasman para 2022... y m\u00e1s all\u00e1<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#WordPress_Data_Decentralization\" >WordPress y la descentralizaci\u00f3n de datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#Making_It_Easier_for_Small_Businesses_to_Make_Money\" >Facilitar que las peque\u00f1as empresas ganen dinero<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#The_Takeaway\" >Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8f1b2ebadca7e99a0c73c49a33082ed0\" href=\"https:\/\/memberpress.com\/es\/2021-in-review\/\"  target=\"_blank\" class=\"button button-blue center\">Consulte la p\u00e1gina de resumen del a\u00f1o<\/a>\n<\/div>\n\n\n\n\n<p>Quer\u00eda aprovechar esta oportunidad para recapitular el a\u00f1o 2021 y ponerles al d\u00eda sobre c\u00f3mo se ha desarrollado el programa. <em>muy brillante<\/em> futuro se est\u00e1 perfilando aqu\u00ed en MemberPress. As\u00ed que sin m\u00e1s pre\u00e1mbulos...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cool-stuff-that-happened-in-2021\"><span class=\"ez-toc-section\" id=\"Cool_Stuff_That_Happened_in_2021\"><\/span>Cosas chulas que pasaron en 2021<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-billion-benchmark\"><span class=\"ez-toc-section\" id=\"1_Billion_Benchmark\"><\/span>$1 Valor de referencia de mil millones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2.jpg\" alt=\"mil millones de d\u00f3lares de referencia\" class=\"wp-image-26088\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2-768x538.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Tenemos algunos de los clientes m\u00e1s excepcionales del mundo, y esto es sin duda lo m\u00e1s emocionante que ha ocurrido en 2021.<\/p>\n\n\n\n<p>A principios del a\u00f1o pasado, los usuarios de MemberPress alcanzaron lo que llamamos el $1 Billion Benchmark. Es decir, que colectivamente obtuvieron m\u00e1s de $1 mil millones en ingresos utilizando MemberPress. (Puedes consultar el post original <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-customers-pass-the-1-billion-benchmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.)<\/p>\n\n\n\n<p>No solo eso, los usuarios de MemberPress generaron unos ingresos 95% mayores en 2021 que en 2020, lo que a\u00f1ade $500 millones adicionales al bote. As\u00ed que nuestros clientes son un gran negocio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph.png\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-1024x576.png\" alt=\"gr\u00e1fico que muestra el aumento de las ventas de MemberPress a\u00f1o tras a\u00f1o\" class=\"wp-image-32964\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Cuatro grandes factores se combinaron para crear este \u00e9xito:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>En <a href=\"https:\/\/memberpress.com\/es\/blog\/useful-membership-site-statistics-you-should-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">tendencia al alza del modelo de afiliaci\u00f3n<\/a> (sin signos de desaceleraci\u00f3n)<\/li>\n\n\n\n<li>El incre\u00edble esp\u00edritu emprendedor de nuestros clientes<\/li>\n\n\n\n<li>Importante aumento de la facilidad de uso, las funciones y la popularidad de MemberPress<\/li>\n\n\n\n<li>Lanzamiento de la funci\u00f3n Cursos MemberPress, que ofrece a los clientes m\u00e1s formas de ganar dinero.<\/li>\n<\/ol>\n\n\n\n<p>Resulta que es una ecuaci\u00f3n m\u00e1gica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"outstanding-customer-reviews\"><span class=\"ez-toc-section\" id=\"Outstanding_Customer_Reviews\"><\/span>Opiniones destacadas de los clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hablando de la popularidad de MemberPress, otro acontecimiento emocionante de 2021 ocurri\u00f3 en el sitio de revisi\u00f3n de software G2.<\/p>\n\n\n\n<p>Gracias a vosotros, MemberPress gan\u00f3 numerosos premios en G2 en los cuatro trimestres del a\u00f1o pasado. El cuarto trimestre fue excepcionalmente sorprendente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-1024x576.jpg\" alt=\"Premios MP G2 2022\" class=\"wp-image-52894\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La imagen de arriba es s\u00f3lo una muestra de los m\u00e1s de 20 premios que MemberPress obtuvo en la G2. Nuestro favorito, por supuesto, es el codiciado<strong> \"Insignia \"Los usuarios nos quieren<\/strong>. Esperamos que sepas - <em>nosotros tambi\u00e9n queremos a nuestros usuarios<\/em>\u00a1! No podr\u00edamos hacer nada de esto sin su apoyo.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"See_What_The_Buzz_Is_About\"><\/span>Vea de qu\u00e9 va la cosa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Inicie su negocio en l\u00ednea en 2022<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"new-products-and-features\"><span class=\"ez-toc-section\" id=\"New_Products_and_Features\"><\/span>Nuevos productos y funciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En 2021 introdujimos todo tipo de nuevas mejoras, pero estas tres se llevan la palma.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"memberpress-gifting\">MemberPress Regalos<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717.jpg\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717.jpg\" alt=\"Complemento para regalos MemberPress\" class=\"wp-image-25472\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717-768x538.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>En <a href=\"https:\/\/memberpress.com\/es\/blog\/introducing-memberpress-gifting\/\" target=\"_blank\" rel=\"noreferrer noopener\">nueva funci\u00f3n Regalos MemberPress<\/a> fue un gran momento de marketing para nuestros usuarios. El lanzamiento de este complemento en julio abri\u00f3 las puertas a un p\u00fablico totalmente nuevo (y masivo) al que dirigirse: <em>personas que conocen a otras que podr\u00edan utilizar sus productos o servicios<\/em>.<\/p>\n\n\n\n<p>Ahora puede dirigirse a madres, padres, hermanos, amigos -en realidad, a cualquiera- que pueda conocer a alguien de su p\u00fablico objetivo. <strong>Una vez que active el Complemento Regalos, su audiencia potencial aumentar\u00e1 m\u00e1s del doble.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"cFT8w5mvyrJGjX9ba\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo vender afiliaciones y productos en l\u00ednea como regalos (Complemento MemberPress Gifting)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmaR-nDuP9s?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt;&gt; C\u00d3MO VENDER SUSCRIPCIONES Y PRODUCTOS EN L\u00cdNEA CON EL COMPLEMENTO MEMBERPRESS GIFTING<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"stripe-gateway-upgrades\">Actualizaciones de Stripe Gateway<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717.jpg\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717.jpg\" alt=\"memberpress google wallet y apple pay in situ\" class=\"wp-image-29439\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717-768x538.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Tambi\u00e9n hemos realizado varias mejoras importantes en la integraci\u00f3n de nuestra pasarela de pago Stripe. La m\u00e1s importante de ellas fue la <a href=\"https:\/\/memberpress.com\/es\/blog\/new-feature-onsite-google-wallet-and-apple-pay-payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">incorporaci\u00f3n de Apple Pay y Google Wallet in situ<\/a> transacciones a Stripe Checkout <em>y <\/em>Elementos Stripe.<\/p>\n\n\n\n<p>Ahora, si sus clientes quieren pagar a trav\u00e9s de cualquiera de los dos principales monederos digitales, puede darles dos opciones:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Realizar un pago en el sitio web de Stripe (pago redirigido)<\/li>\n\n\n\n<li>Realizar un pago en su sitio web (pago autoalojado)<\/li>\n<\/ol>\n\n\n\n<p>Esto es muy importante, porque la diversidad en las opciones de pago es incre\u00edblemente importante. Cuantas m\u00e1s opciones ofrezcas a tus clientes, menos posibilidades tendr\u00e1s de perder una venta.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"affiliate-marketing-plugin-launch\">Lanzamiento del plugin de marketing de afiliaci\u00f3n<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-1024x615.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-26667\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-1024x615.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-300x180.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-768x461.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage.png 1351w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Nuestro equipo construy\u00f3 y lanz\u00f3 <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>. En caso de que a\u00fan no est\u00e9 en tu radar, Easy Affiliate es un nuevo plugin de WordPress para programas de afiliaci\u00f3n que funciona a la perfecci\u00f3n con MemberPress. Funciona muy bien con WooCommerce tambi\u00e9n.\u00a0<\/p>\n\n\n\n<p>Este lanzamiento ha supuesto una importante mejora de marketing para nuestros clientes. Esto se debe a que el plugin Easy Affiliate le ofrece todo lo que necesita para construir su propio<strong> equipo de ventas no asalariado<\/strong> desde cero.\u00a0<\/p>\n\n\n\n<p>Dicho de otro modo, le permite aprovechar el <strong>la herramienta de promoci\u00f3n m\u00e1s eficaz y asequible para las nuevas peque\u00f1as empresas: el marketing de recomendaci\u00f3n<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stuff-we-re-excited-about-for-2022-and-beyond\"><span class=\"ez-toc-section\" id=\"Stuff_Were_Excited_About_for_2022%E2%80%A6_and_Beyond\"><\/span>Cosas que nos entusiasman para 2022... y m\u00e1s all\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Estos fueron los acontecimientos del a\u00f1o pasado por aqu\u00ed. Ahora pasemos al brillante futuro que mencion\u00e9 antes...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wordpress-data-decentralization\">WordPress y la descentralizaci\u00f3n de datos<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-1024x576.jpg\" alt=\"Diagrama de datos descentralizado de WordPress\" class=\"wp-image-52895\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Cuando se trata de cosas emocionantes en el futuro, <strong>descentralizaci\u00f3n de datos<\/strong> encabeza nuestra lista. Hay algunas razones por las que el movimiento hacia la descentralizaci\u00f3n de datos es impresionante si utilizas WordPress.\u00a0<\/p>\n\n\n\n<p>La primera de ellas es que <strong>WordPress autoalojado es (y siempre ha sido) una plataforma descentralizada por naturaleza<\/strong>. <\/p>\n\n\n\n<p>Eso ser\u00e1 a\u00fan m\u00e1s importante a medida que pase el tiempo porque, a diferencia de SaaS, <strong>las plataformas descentralizadas son autoalojadas<\/strong>. Esto significa que si gestionas tu peque\u00f1a empresa con WordPress + MemberPress...<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Haga suyos sus datos<\/li>\n\n\n\n<li>Haga suyos los contenidos<\/li>\n\n\n\n<li>Sea due\u00f1o de sus ingresos<\/li>\n<\/ol>\n\n\n\n<p>Ser propietario de estas tres cosas ser\u00e1 cada vez m\u00e1s importante en el futuro. He aqu\u00ed por qu\u00e9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"data-scarcity\">Escasez de datos<\/h4>\n\n\n\n<p>Como propietario de un negocio en l\u00ednea, probablemente ya sepa que estamos en la era de la \"escasez de datos\". En una <a href=\"https:\/\/venturebeat.com\/2021\/03\/18\/the-great-data-decentralization-is-coming-are-you-ready\/\" target=\"_blank\" rel=\"noreferrer noopener\">art\u00edculo reciente sobre la descentralizaci\u00f3n de datos<\/a>El experto en capital riesgo Alex Rosen lo expres\u00f3 muy bien:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>... dado que Google y Facebook se han apoderado del mercado publicitario, los profesionales del marketing solo obtienen datos \u2018a nivel de cohorte\u2019, lo que imposibilita el an\u00e1lisis en un almac\u00e9n de datos centralizado... Parece que esta tendencia no va a detenerse pronto, ya que medidas como la prohibici\u00f3n de las cookies de terceros y la decisi\u00f3n de Apple de prohibir el IDFA solo est\u00e1n consolidando a\u00fan m\u00e1s el poder de Google, Facebook y, en cierta medida, Apple.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Rosen continu\u00f3 diciendo que las medidas de privacidad y otras normativas como la <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a> (Reglamento general de protecci\u00f3n de datos de la UE) y <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_blank\" rel=\"noreferrer noopener\">CCPA<\/a> (la Ley de Privacidad del Consumidor de California) no hacen m\u00e1s que endurecerse. <\/p>\n\n\n\n<p>Este rigor dificultar\u00e1 cada vez m\u00e1s el uso de los datos e incluso su circulaci\u00f3n.<\/p>\n\n\n\n<p>Si tiene un <strong>curso en l\u00ednea, negocio de pago o por suscripci\u00f3n<\/strong> construidas sobre plataformas SaaS como Patreon o Teachable, <em>son due\u00f1os de tus datos y de parte de tus beneficios<\/em>.<\/p>\n\n\n\n<p>Construir el mismo negocio en WordPress, y <strong>tus datos (y tu dinero) te pertenecen<\/strong>. Tienes acceso directo a la informaci\u00f3n del cliente que necesitas para...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing espec\u00edfico<\/li>\n\n\n\n<li>Desarrollo de productos, y <\/li>\n\n\n\n<li>Migrar su sitio<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, tus beneficios no se ven absorbidos por el reparto de ingresos a medida que crece tu negocio.<\/p>\n\n\n\n<p>Y no s\u00f3lo eso, con WordPress, tus datos y contenidos tambi\u00e9n te pertenecen, lo que me lleva al segundo punto.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"building-a-more-resilient-business\">Crear una empresa m\u00e1s resistente<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-1024x576.jpg\" alt=\"signo de censura\" class=\"wp-image-52896\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El riesgo de \"des-plataformaci\u00f3n\" es otra raz\u00f3n de peso por la que cada vez m\u00e1s empresarios se alejan de las soluciones alojadas en la nube y se decantan por plataformas autoalojadas como WordPress.<\/p>\n\n\n\n<p><strong>>> <em>En el mundo de los negocios en l\u00ednea, <\/em>des-plataforma<em> es cuando una plataforma proh\u00edbe una organizaci\u00f3n debido a una infracci\u00f3n percibida, normalmente relacionada con el contenido.<\/em><\/strong><\/p>\n\n\n\n<p>En un <a href=\"https:\/\/medium.com\/illumination\/cloud-and-single-source-dependence-in-a-cancel-culture-ad29a7bd4db2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">art\u00edculo reciente en Medium<\/a>Lee Nicholson, desarrollador de \u00e9lite y profesor de inform\u00e1tica, ha dado en el clavo:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Aunque quiz\u00e1 no considere que usted o su empresa sean \u2018radicales' o \u2018pol\u00edticos', sin duda no querr\u00e1 que el destino de toda la operaci\u00f3n quede en manos de un \u00fanico proveedor que, de repente, podr\u00eda decidir que necesita distanciarse de usted. Puede que piense que eso solo le puede pasar a otra persona porque usted se dedica a un negocio totalmente apol\u00edtico..., pero hoy en d\u00eda basta con una declaraci\u00f3n, un portavoz, un denunciante o una relaci\u00f3n para desencadenar un desastre...<strong> <\/strong>medio ambiente.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<p>Por supuesto, no apruebo que nadie cree un sitio que opere en la zona gris o que sea una fuerza negativa en el mundo de ninguna manera. Y para la mayor\u00eda de las empresas, es poco probable que les quiten la plataforma. <\/p>\n\n\n\n<p>Pero como propietario de un negocio, tu sitio de membres\u00eda, su contenido, tus clientes y suscripciones son tu medio de vida... as\u00ed que, \u00bfd\u00f3nde almacenas tus datos? <em>cr\u00edtico<\/em>.<\/p>\n\n\n\n<p>Como he dicho, cuando construyes tu negocio en plataformas SaaS alojadas como Teachable, Kajabi o Patreon, su plataforma lo controla todo: tus datos, clientes, pagos, suscripciones y contenido. Pones todos los huevos en la misma cesta.\u00a0<\/p>\n\n\n\n<p>Cuando construyes tu sitio en WordPress + MemberPress, eres el due\u00f1o de todo. <strong>WordPress no puede (ni tampoco sus plugins) prohibirle la entrada a su propio sitio.\u00a0<\/strong><\/p>\n\n\n\n<p>Por supuesto, su proveedor de alojamiento web <em>puede <\/em>dejarte caer.<\/p>\n\n\n\n<p>Afortunadamente, al utilizar WordPress autoalojado, usted es el propietario de sus datos y puede almacenarlos en l\u00ednea, fuera de l\u00ednea o donde desee. Te recomendamos que hagas copias de seguridad peri\u00f3dicas de tu sitio MemberPress en otro lugar que no sea tu alojamiento web.<\/p>\n\n\n\n<p>Aunque esta amenaza es probablemente remota, puede ocurrir. Y su negocio es su vida. Por eso quieres tener la tranquilidad de saber que, si te quitan la plataforma, podr\u00e1s poner en marcha tu sitio con un nuevo alojamiento web en un abrir y cerrar de ojos.<\/p>\n\n\n\n<p><strong>En resumen, el autoalojamiento protege a su empresa de un desastre de desplataforma.\u00a0<\/strong><\/p>\n\n\n\n<p>Adem\u00e1s, como ya he dicho, con el autoalojamiento tienes acceso directo a tus clientes y conservas tus ingresos. Adem\u00e1s <strong>ninguna gran plataforma en nube se lleva una parte de tus beneficios<\/strong>.<\/p>\n\n\n\n<p>Y \"beneficios\" me lleva a lo siguiente que m\u00e1s nos entusiasma de cara al futuro...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"making-it-easier-for-small-businesses-to-make-money\"><span class=\"ez-toc-section\" id=\"Making_It_Easier_for_Small_Businesses_to_Make_Money\"><\/span>Facilitar que las peque\u00f1as empresas ganen dinero<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-1024x576.jpg\" alt=\"Gana dinero con MemberPress\" class=\"wp-image-52897\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Espero haber dejado claro que los clientes son la m\u00e1xima prioridad en MemberPress. Sabemos que <em>sea <\/em>no existir\u00eda MemberPress si no fuera por ustedes, nuestros usuarios. As\u00ed que hemos construido todos nuestros procesos en torno a la optimizaci\u00f3n de su potencial para ganar dinero con el plugin.\u00a0<\/p>\n\n\n\n<p>Gran parte de esa optimizaci\u00f3n es <strong>prepararse para el futuro mediante la innovaci\u00f3n y el conocimiento de movimientos y tendencias<\/strong>. Ahora mismo tenemos iniciativas en marcha para todo tipo de funciones orientadas al futuro y a los beneficios. <\/p>\n\n\n\n<p>\u00c9stos son s\u00f3lo algunos...<\/p>\n\n\n\n<p><strong><em>Criptomoneda, Web3 y el metaverso.<\/em><\/strong><em> <\/em><\/p>\n\n\n\n<p>Los sistemas de pago digitales y el mundo en l\u00ednea que los soporta no hacen m\u00e1s que ganar relevancia. Estamos atentos a estas tendencias y hemos ido preparando el terreno para a\u00f1adir funciones a MemberPress que nos permitan aprovecharlas en el futuro.<\/p>\n\n\n\n<p><strong><em>Compromiso con la educaci\u00f3n sobre productos<\/em>.<\/strong> <\/p>\n\n\n\n<p>La videoteca de MemberPress est\u00e1 creciendo como la espuma. Y estamos trabajando en un mont\u00f3n de otros canales de apoyo para hacer MemberPress a\u00fan m\u00e1s f\u00e1cil de usar.\u00a0<\/p>\n\n\n\n<p>Por ejemplo, como parte de nuestro compromiso con la educaci\u00f3n sobre productos, publicamos el <em>Primeros pasos con MemberPress<\/em> curso de v\u00eddeo en l\u00ednea a finales de 2021.<strong> <\/strong>Ahora est\u00e1 incluido en nuestro proceso de incorporaci\u00f3n actualizado.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_cb21876d430fde6321bc9c61278f672b\" href=\"https:\/\/memberpress.com\/es\/mp-courses\/getting-started-with-memberpress-video-course\/\"  target=\"_blank\" class=\"button button-orange center\">Clientes &gt;&gt; Echa un vistazo al curso<\/a>\n<\/div>\n\n\n\n\n<p><strong><em>Informes de datos y actualizaciones de pagos. <\/em><\/strong><\/p>\n\n\n\n<p>Se est\u00e1 trabajando en una incre\u00edble mejora de los informes de datos y las funciones de m\u00e9todos de pago para que los informes sean m\u00e1s claros y las opciones de pago m\u00e1s diversas.<\/p>\n\n\n\n<p><strong><em>Mejora de los cursos y cambio continuo hacia la educaci\u00f3n en l\u00ednea.<\/em><\/strong> <\/p>\n\n\n\n<p>El aprendizaje en l\u00ednea es el futuro, y estamos decididos a seguir siendo un actor clave en el espacio LMS autoalojado. Estamos a pocos d\u00edas de lanzar MemberPress Courses Quizzes, y los Certificados est\u00e1n en desarrollo para 2022.\u00a0<\/p>\n\n\n\n<p><strong><em>Nuevo sitio web de MemberPress<\/em>. <\/strong><\/p>\n\n\n\n<p>Habr\u00e1s notado que acabamos de lanzar un nuevo sitio web m\u00e1s f\u00e1cil de usar. Esperamos que te ayude a saber m\u00e1s sobre MemberPress y sobre c\u00f3mo crear un sitio de afiliaci\u00f3n de \u00e9xito. Y c\u00f3mo conseguir lo que necesitas para mantener tu negocio en marcha.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En los dos \u00faltimos a\u00f1os han cambiado muchas cosas, sobre todo en 2021. Pero hay algo que no ha cambiado (y siempre lo har\u00e1): <strong>La devoci\u00f3n por nuestros clientes enmarca todo lo que hacemos.\u00a0<\/strong><\/p>\n\n\n\n<p>Sois nuestros h\u00e9roes: inteligentes, emprendedores, hac\u00e9is cosas que nos inspiran cada d\u00eda. Nos comprometemos a escucharos y a mantenernos man\u00edacamente centrados en responder a vuestras necesidades. (S\u00ed, he dicho \"man\u00edacamente\" porque somos <em>que <\/em>una locura para nuestros usuarios).\u00a0<\/p>\n\n\n\n<p>Seguiremos ofreci\u00e9ndole un producto que mejora constantemente y una asistencia que nunca decae. Estamos decididos a ayudarte a ganar m\u00e1s dinero. <\/p>\n\n\n\n<p>Y sabemos que la \u00fanica forma de hacerlo es seguir d\u00e1ndole lo que se merece: la mejor plataforma de afiliaci\u00f3n, de pago y de cursos en l\u00ednea del mundo.<\/p>\n\n\n\n<p>\u00a1Por un 2022 a\u00fan m\u00e1s incre\u00edble!<\/p>\n\n\n\n<p>Blair Williams<\/p>\n\n\n\n<p>MemberPress Fundador y Consejero Delegado<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a><strong>y <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>\u00a1! Y no olvides suscribirte en el recuadro.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Here at MemberPress, last year was crazy\u2026 and amazing! So much good happened in 2021 it would almost be overwhelming \u2013 if it weren\u2019t so awesome. And even more goodness is shining out over the horizon. All thanks to you \u2013 our incredible customers. I wanted to take this opportunity to recap 2021, and give [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":32963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,446,19,5,400],"tags":[820,923,196],"class_list":{"0":"post-32760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-announcements","9":"category-news","10":"category-releases","11":"category-trends","12":"tag-820","13":"tag-923","14":"tag-update","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"So much good is going on around here at MemberPress! Check out this 2021 recap and 2022 update from Blair Williams, our CEO. Exciting stuff inside!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"2021,2022,update\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"2021 Year in Review (Happy 2022!)\" \/>\n\t\t<meta property=\"og:description\" content=\"So much good is going on around here at MemberPress! Check out this 2021 recap and 2022 update from Blair Williams, our CEO. Exciting stuff inside!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Blog.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Blog.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-01-28T14:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-11-16T22:14:14+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"2021 Year in Review (Happy 2022!)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"So much good is going on around here at MemberPress! Check out this 2021 recap and 2022 update from Blair Williams, our CEO. Exciting stuff inside!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Blog.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#blogposting\",\"name\":\"2021 Year in Review (Happy 2022!)\",\"headline\":\"2021 Year in Review (Happy 2022!)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Year-In-Review-Blog.png\",\"width\":1480,\"height\":832,\"caption\":\"MemberPress 2021 Year in Review\"},\"datePublished\":\"2022-01-28T07:00:00-05:00\",\"dateModified\":\"2022-11-16T15:14:14-05:00\",\"inLanguage\":\"es-ES\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#webpage\"},\"articleSection\":\"Advice, Announcements, News, Releases, Trends, 2021, 2022, update\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/releases\\\/#listItem\",\"name\":\"Releases\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/releases\\\/#listItem\",\"position\":2,\"name\":\"Releases\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/releases\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#listItem\",\"name\":\"2021 Year in Review (Happy 2022!)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#listItem\",\"position\":3,\"name\":\"2021 Year in Review (Happy 2022!)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/releases\\\/#listItem\",\"name\":\"Releases\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/supercleanse\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/supercleanse\\\/\",\"name\":\"Blair Williams\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/408a6ba443ef497d5ca72aaa6158574d.jpg?ver=1776961401\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/\",\"name\":\"2021 Year in Review (Happy 2022!)\",\"description\":\"So much good is going on around here at MemberPress! Check out this 2021 recap and 2022 update from Blair Williams, our CEO. Exciting stuff inside!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Year-In-Review-Blog.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"MemberPress 2021 Year in Review\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/2021-year-in-review\\\/#mainImage\"},\"datePublished\":\"2022-01-28T07:00:00-05:00\",\"dateModified\":\"2022-11-16T15:14:14-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>2021 Year in Review (Happy 2022!)<\/title>\n\n","aioseo_head_json":{"title":"Resumen del a\u00f1o 2021 (\u00a1Feliz 2022!)","description":"Est\u00e1n pasando muchas cosas buenas en MemberPress. Echa un vistazo a este resumen de 2021 y a la actualizaci\u00f3n de 2022 de Blair Williams, nuestro CEO. \u00a1Hay cosas emocionantes dentro!","canonical_url":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/","robots":"max-image-preview:large","keywords":"2021,2022,update","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#blogposting","name":"2021 Year in Review (Happy 2022!)","headline":"2021 Year in Review (Happy 2022!)","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/supercleanse\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Blog.png","width":1480,"height":832,"caption":"MemberPress 2021 Year in Review"},"datePublished":"2022-01-28T07:00:00-05:00","dateModified":"2022-11-16T15:14:14-05:00","inLanguage":"es-ES","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#webpage"},"articleSection":"Advice, Announcements, News, Releases, Trends, 2021, 2022, update"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/releases\/#listItem","name":"Releases"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/releases\/#listItem","position":2,"name":"Releases","item":"https:\/\/memberpress.com\/es\/blog\/category\/releases\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#listItem","name":"2021 Year in Review (Happy 2022!)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#listItem","position":3,"name":"2021 Year in Review (Happy 2022!)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/releases\/#listItem","name":"Releases"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/supercleanse\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/supercleanse\/","name":"Blair Williams","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/408a6ba443ef497d5ca72aaa6158574d.jpg?ver=1776961401"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/","name":"2021 Year in Review (Happy 2022!)","description":"So much good is going on around here at MemberPress! Check out this 2021 recap and 2022 update from Blair Williams, our CEO. Exciting stuff inside!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/supercleanse\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/supercleanse\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Blog.png","@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#mainImage","width":1480,"height":832,"caption":"MemberPress 2021 Year in Review"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/#mainImage"},"datePublished":"2022-01-28T07:00:00-05:00","dateModified":"2022-11-16T15:14:14-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"2021 Year in Review (Happy 2022!)","og:description":"So much good is going on around here at MemberPress! Check out this 2021 recap and 2022 update from Blair Williams, our CEO. Exciting stuff inside!","og:url":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Blog.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Blog.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2022-01-28T14:00:00+00:00","article:modified_time":"2022-11-16T22:14:14+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"2021 Year in Review (Happy 2022!)","twitter:description":"So much good is going on around here at MemberPress! Check out this 2021 recap and 2022 update from Blair Williams, our CEO. Exciting stuff inside!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Blog.png"},"aioseo_meta_data":{"post_id":"32760","title":null,"description":"Est\u00e1n pasando muchas cosas buenas en MemberPress. Echa un vistazo a este resumen de 2021 y a la actualizaci\u00f3n de 2022 de Blair Williams, nuestro CEO. \u00a1Hay cosas emocionantes dentro! &nbsp;","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:08:56","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2022-01-24 21:05:32","updated":"2026-03-03 15:02:12"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/releases\/\" title=\"Releases\">Releases<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t2021 Year in Review (Happy 2022!)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Releases","link":"https:\/\/memberpress.com\/es\/blog\/category\/releases\/"},{"label":"2021 Year in Review (Happy 2022!)","link":"https:\/\/memberpress.com\/es\/blog\/2021-year-in-review\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/32760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=32760"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/32760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/32963"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=32760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=32760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=32760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}