<\/span>1. Crear contenidos centrados en la intenci\u00f3n del usuario<\/span><\/h2>\r\n\r\n\r\n\r\n
Piense en la \u00faltima vez que utiliz\u00f3 la b\u00fasqueda por voz para responder a una consulta. Probablemente s\u00f3lo hiciste una pregunta sencilla. Tambi\u00e9n es probable que s\u00f3lo buscaras un tipo concreto de respuesta. Quiz\u00e1 preguntaste por la hora o el precio de un producto concreto, entre otras cosas.<\/p>\r\n\r\n\r\n\r\n
Esto ya te muestra los tipos de contenido que deber\u00edas tener para posicionarte bien en las b\u00fasquedas por voz. Necesita contenidos que respondan a preguntas concretas que la gente suele hacer sobre su empresa.<\/strong> <\/p>\r\n\r\n\r\n\r\n
What are those questions? You could ask your customer support for a list. Offhand, though, the questions don\u2019t usually require complicated answers. Voice search users typically ask for information as simple as your operating hours. They might ask about your unique selling proposition or about what your product does.<\/p>\r\n\r\n\r\n\r\n
To rank in voice search results, make sure you don\u2019t hide that critical information. If we\u2019re talking about Google voice search, that information should be available in HTML, que puedes controlar f\u00e1cilmente<\/a>. That way Google\u2019s spiders can easily see them and serve up the content when somebody asks.<\/p>\r\n\r\n\r\n\r\n

<\/span>2. Utilizar el esquema<\/span><\/h2>\r\n\r\n\r\n\r\n
Utilice schema o datos estructurados para aumentar sus posibilidades de aparecer en los resultados de b\u00fasqueda por voz. El marcado Schema es una forma de microdatos que permite a los motores de b\u00fasqueda entender qu\u00e9 significa la informaci\u00f3n de su sitio web. <\/p>\r\n\r\n\r\n\r\n
$\"Captura$ <\/a><\/figure>\r\n\r\n\r\n\r\n
El ejemplo anterior muestra el esquema de una oferta de empleo.<\/p>\r\n\r\n\r\n\r\n
<\/span>\u00bfPor qu\u00e9 es tan importante el esquema?<\/span><\/h3>\r\n\r\n\r\n\r\n
The better the search engine understands what your information is about, the more likely it\u2019ll pull your website from a pile of others to answer a specific search query. That applies to voice searches as well.<\/p>\r\n\r\n\r\n\r\n
Adem\u00e1s, seg\u00fan Backlinko, el 40,7% de los resultados de b\u00fasqueda por voz proceden de fragmentos destacados<\/strong>. <\/p>\r\n\r\n\r\n\r\n
$\"Los$ <\/a><\/figure>\r\n\r\n\r\n\r\n
A featured snippet is the short excerpt from a site that Google displays to answer specific questions. They\u2019re created automatically through schema analysis.<\/p>\r\n\r\n\r\n\n
\n\n $\"Lea$ <\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n
<\/span>3. Emplear palabras clave de cola larga<\/span><\/h2>\r\n\r\n\r\n\r\n
Read your content out loud. To compete for the top voice search positions, your content should sound like a person communicating with voice assistant. That is, they should use \u201cnatural language\u201d. <\/p>\r\n\r\n\r\n\r\n
Seg\u00fan Google<\/a>, on Google Assistant, in particular, 70% of searches use \u201cnatural language.\u201d<\/p>\r\n\r\n\r\n\r\n
What does that mean? Let me illustrate with an example. Let\u2019s say you\u2019re searching Google for a definition of marketing por correo electr\u00f3nico<\/a>. <\/p>\r\n\r\n\r\n\r\n
You\u2019d probably type \u201cemail marketing\u201d to get the results you need. On Google Assistant, however, you\u2019d use an entire sentence to find your information: \u201cWhat is email marketing?\u201d or \u201cbad things about keto diet\u201d.<\/p>\r\n\r\n\r\n\r\n
Whether you\u2019re doing Marketing B2B<\/a> o marketing B2C, las palabras clave de cola larga son un importante factor de clasificaci\u00f3n en el lenguaje natural<\/strong>.<\/p>\r\n\r\n\r\n\r\n
Palabras clave de cola larga que son no <\/em>en forma de pregunta son f\u00e1ciles de utilizar en el contenido. Sin embargo, puede ser m\u00e1s dif\u00edcil utilizar palabras clave de cola larga en forma de pregunta sin que suene poco natural. <\/p>\r\n\r\n\r\n\r\n
La forma m\u00e1s sencilla de resolver este problema es crear una secci\u00f3n de FAQ (preguntas m\u00e1s frecuentes) en su sitio web.<\/p>\r\n\r\n\r\n\r\n
Here\u2019s an example from Twitter:<\/p>\r\n\r\n\r\n\r\n
$\"Secci\u00f3n$ <\/a><\/figure>\r\n\r\n\r\n\r\n
Tambi\u00e9n puede utilice preguntas como encabezamiento<\/strong>como hace Neil Patel en el siguiente ejemplo. <\/p>\r\n\r\n\r\n\r\n
$\"Neil$ <\/a><\/figure>\r\n\r\n\r\n\r\n
Adem\u00e1s, al redactar su contenido de esta manera, aumenta las posibilidades de que su p\u00e1gina aparezca en Respuestas instant\u00e1neas <\/a>or featured snippets. As we said, almost half of voice search results are derived from these two places \u2013 so it\u2019s pretty important.<\/p>\r\n\r\n\r\n\r\n
<\/span>4. Centrarse en la velocidad del sitio<\/span><\/h2>\r\n\r\n\r\n\r\n
Tener un sitio r\u00e1pido y sensible<\/a> is one of the most crucial factors in a positive user experience. And search engines put a premium on user experience \u2013 high-ranking sites always have user-friendly content. That\u2019s true whether the query is a text or a voice search.<\/p>\r\n\r\n\r\n\r\n
Therefore, page speed \u2013 a user experience factor \u2013 can significantly impact your voice search ranking as well.<\/p>\r\n\r\n\r\n\r\n
$\"Google$ <\/a><\/figure>\r\n\r\n\r\n\r\n
Para asegurarse de que su sitio web se carga r\u00e1pidamente, vaya a Google PageSpeed Insights<\/a>. A continuaci\u00f3n, realice una prueba r\u00e1pida. Los resultados le permitir\u00e1n saber si su sitio tiene problemas de velocidad.<\/p>\r\n\r\n\r\n\r\n
En general, estas son las cuatro formas m\u00e1s sencillas de acelerar su sitio:<\/p>\r\n\r\n\r\n\r\n
\r\n
Reducir el n\u00famero de redireccionamientos <\/li>\r\n\r\n\r\n\r\n
Optimiza el tama\u00f1o de tus im\u00e1genes<\/li>\r\n\r\n\r\n\r\n
Minificar CSS, JavaScript y HTML, etc.<\/li>\r\n\r\n\r\n\r\n
Choose your site plugins wisely (don\u2019t add plugins you don\u2019t need)<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
Adem\u00e1s, ten en cuenta que siempre puedes contratar a un dise\u00f1ador web<\/a> para ayudarle a aumentar la velocidad de su sitio web.<\/p>\r\n\r\n\r\n\r\n
<\/span>5. Mejore su p\u00e1gina Google My Business<\/span><\/h2>\r\n\r\n\r\n\r\n
If you\u2019re running a site for a brick-and-mortar business, you should already be optimizing your website for local SEO. After all, that\u2019s one of the most effective ways to get people to your business.<\/p>\r\n\r\n\r\n\r\n
What\u2019s the relevance of all this to voice search? Well, Brightlocal has reported that 58%<\/a> of customers use voice search for \u201cnear me\u201d searches. Think about it. When you\u2019re walking along, looking for a place to eat, it\u2019s easier to ask your phone where the nearest restaurant is, than to type in the search.<\/p>\r\n\r\n\r\n\r\n
So, to help you show up in \u201cnear me\u201d voice searches, which are probably pulled from the local search pack, too, improve your SEO local<\/a>.<\/p>\r\n\r\n\r\n\r\n
Esto significa que debe reclamar su p\u00e1gina de Google My Business y mejorarla si es necesario. Aseg\u00farese tambi\u00e9n de incluir el nombre, la direcci\u00f3n y el n\u00famero de tel\u00e9fono de su empresa en su sitio web.<\/p>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n\n
\n\t TIP \ud83d\udc49 How to claim my Google My Business listing<\/a>\n<\/div>\n\n\r\n\r\n\r\n
$\"Ubicaci\u00f3n$ <\/a><\/figure>\r\n\r\n\r\n\r\n
In your listing, use words that people use to describe your neighborhood. Include landmarks, too. The better your local SEO, the more likely you\u2019ll rank in voice search results, too.<\/p>\r\n\r\n\r\n\r\n
<\/span>Para terminar<\/span><\/h2>\r\n\r\n\r\n\r\n
In our fast-paced world, voice search is the future. That\u2019s why it\u2019s important that you focus on your regular SEO y <\/em>optimizaci\u00f3n de la b\u00fasqueda por voz.<\/p>\r\n\r\n\r\n\r\n
We\u2019ve given you five tips to do just that. <\/p>\r\n\r\n\r\n\r\n
\r\n
Crear contenidos centrados en la intenci\u00f3n del usuario<\/li>\r\n\r\n\r\n\r\n
Utilizar el esquema<\/li>\r\n\r\n\r\n\r\n
Utilizar palabras clave de cola larga<\/li>\r\n\r\n\r\n\r\n
Agilice el funcionamiento de su sitio web<\/li>\r\n\r\n\r\n\r\n
If your business is B&M, don\u2019t neglect local SEO<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
Do all this, and you\u2019ll increase your chances of ranking high in voice search results. And you\u2019ll be way ahead of your competition.<\/p>\r\n\r\n\r\n\r\n
\u00bfTiene alguna pregunta sobre c\u00f3mo optimizar su sitio para la b\u00fasqueda por voz? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>\r\n\r\n\r\n\r\n
Si te ha gustado este art\u00edculo, no dejes de suscribirte en el caja<\/a> \u00a1a tu derecha!<\/strong><\/p>\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
Voice searches are on the rise in our fast-paced world. More people are using their voices to make queries because, well, it\u2019s just easier and faster. As a business, then, gone are the days you should only focus on regular SEO. If you want to get ahead of your competition, you must focus on voice [\u2026]<\/p>\n","protected":false},"author":62032,"featured_media":33689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134],"tags":[70,322],"class_list":{"0":"post-33684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-how-to-2","9":"tag-membership-site","10":"tag-online-business","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t