{"id":33840,"date":"2022-04-12T05:00:00","date_gmt":"2022-04-12T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=33840"},"modified":"2026-03-02T12:27:12","modified_gmt":"2026-03-02T17:27:12","slug":"build-email-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/build-email-list\/","title":{"rendered":"C\u00f3mo crear una lista de correo electr\u00f3nico (5 consejos para principiantes)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can\u2019t pull email addresses out of thin air.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a8b0f93c513e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8b0f93c513e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#What_an_Email_List_Is_And_Why_Your_Business_Needs_One\" >Qu\u00e9 es una lista de correo electr\u00f3nico (y por qu\u00e9 su empresa necesita una)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#How_to_Build_an_Email_List_5_Tips\" >C\u00f3mo crear una lista de correo electr\u00f3nico (5 consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#1_Choose_a_Dependable_Email_Marketing_Platform\" >1. Elija una plataforma de email marketing fiable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#2_Create_a_User-Friendly_Opt-In_Form\" >2. Crear un formulario de suscripci\u00f3n f\u00e1cil de usar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#3_Place_Your_Form_Strategically\" >3. Coloque su formulario estrat\u00e9gicamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#4_Create_a_Unique_Landing_Page\" >4. Crear una p\u00e1gina de destino \u00fanica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#5_Offer_Freebies_Coupons_and_Content_Upgrades\" >5. Ofrezca regalos, cupones y actualizaciones de contenido<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, creating and growing your email list isn\u2019t as hard as it may seem. With the right marketing tools, quality opt-in forms, and a focused strategy, you\u2019ll have a lengthy email address book in no time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll introduce you to mailing lists and why they\u2019re important. Then we\u2019ll give you five essential tips for how to build an email list for your business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Vamos a ello!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-an-email-list-is-and-why-it-s-important-to-have-one\"><span class=\"ez-toc-section\" id=\"What_an_Email_List_Is_And_Why_Your_Business_Needs_One\"><\/span>Qu\u00e9 es una lista de correo electr\u00f3nico (y por qu\u00e9 su empresa necesita una)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Probablemente sepa c\u00f3mo gestionar su libreta de direcciones de correo electr\u00f3nico personal. Sin embargo, cuando diriges un negocio online (especialmente uno con suscripciones o membres\u00edas) tus contactos de correo electr\u00f3nico adquieren una importancia extrema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Su lista de correo electr\u00f3nico son todas las direcciones que tiene registradas.<\/strong> Normalmente, las empresas en l\u00ednea obtienen estas valiosas direcciones utilizando <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">formularios de suscripci\u00f3n<\/a> - formularios que piden a los visitantes del sitio que se suscriban a algo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede colocar estos elementos de registro en cualquier lugar de su sitio web o incluso en una p\u00e1gina individual. <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00e1gina de aterrizaje\">p\u00e1gina de aterrizaje<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png\" alt=\"Formulario de participaci\u00f3n en la reforma.\" class=\"wp-image-33863\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1536x1020.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-840x558.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1031x684.png 1031w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1552x1030.png 1552w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1080x717.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Hacer crecer y mantener una lista de correo electr\u00f3nico llena de clientes potenciales de calidad es <em>esencial <\/em>to any online business. That\u2019s because email marketing is <a href=\"https:\/\/brandshark.in\/is-email-marketing-strategy-still-relevant-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"todav\u00eda muy relevante\">todav\u00eda muy relevante<\/a>y una fuerte <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"campa\u00f1a de marketing por correo electr\u00f3nico\">campa\u00f1a de correo electr\u00f3nico<\/a> puede hacerte ganar mucho dinero. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, you can use your <strong>embudo de marketing por correo electr\u00f3nico<\/strong> para hacer todo tipo de cosas y obtener todo tipo de informaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINICI\u00d3N<\/em>: <\/strong>En <strong>embudo de marketing por correo electr\u00f3nico<\/strong> es como se denomina la serie de correos electr\u00f3nicos que se env\u00edan a un usuario para llevarlo hacia un \u201cdestino\u201d final. El \u201cdestino\u201d es alguna acci\u00f3n que se desea que realice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas acciones pueden incluir cosas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inscr\u00edbete para recibir notificaciones de las entradas de tu blog<\/li>\n\n\n\n<li>Realizar una compra<\/li>\n\n\n\n<li>Aproveche una promoci\u00f3n de descuento<\/li>\n\n\n\n<li>Descargar un ebook<\/li>\n\n\n\n<li>Consulte una entrada del blog sobre las nuevas funciones<\/li>\n\n\n\n<li>Inscr\u00edbase en un acto exclusivo para socios<\/li>\n\n\n\n<li>Completar una encuesta a los clientes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, the info you can collect and the things you can do with an email list are pretty valuable. That\u2019s why you want to <strong>d\u00e9 prioridad a la creaci\u00f3n de su lista de correo electr\u00f3nico<\/strong>y convierta el marketing por correo electr\u00f3nico en un elemento clave de su estrategia de promoci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dicho esto, aqu\u00ed tienes cinco consejos muy \u00fatiles para empezar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-an-email-list-5-tips\"><span class=\"ez-toc-section\" id=\"How_to_Build_an_Email_List_5_Tips\"><\/span>C\u00f3mo crear una lista de correo electr\u00f3nico (5 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First thing\u2019s first. Make sure you identify your target audience before you get started building your list. If you haven\u2019t done that yet, check out the post below.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_18e69c0fab98f5a2bd52fd9bcfd76ce5\" href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo identificar a tu p\u00fablico objetivo (r\u00e1pido y gratis)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-choose-a-dependable-email-marketing-platform\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Dependable_Email_Marketing_Platform\"><\/span>1. Elija una plataforma de email marketing fiable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le recomendamos que elija una plataforma de marketing por correo electr\u00f3nico para crear, ampliar y gestionar su lista de correo electr\u00f3nico. As\u00ed tendr\u00e1s un eje central para tu estrategia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un s\u00f3lido <a href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"software de correo electr\u00f3nico\">software de correo electr\u00f3nico<\/a> pueden ayudarle a realizar un seguimiento de los clientes potenciales, crear secuencias de correo electr\u00f3nico y ofrecer informaci\u00f3n sobre sus datos de rendimiento. Algunas plataformas tambi\u00e9n pueden ayudarte a crear p\u00e1ginas de destino y formularios de suscripci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a> if you\u2019re just getting started. This powerful, user-friendly tool is well known for its expansive features and reliability:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png\" alt=\"P\u00e1gina de inicio de ConvertKit.\" class=\"wp-image-33864\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-768x365.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1536x730.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-2048x973.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-358x170.png 358w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-840x399.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1216x578.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1832x870.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-700x333.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1080x513.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">With ConvertKit\u2019s free plan, you can start collecting sign-ups right away. However, if you know you\u2019ll reach its 300 subscriber limit, or you\u2019re looking for more advanced features, you might want to check out one of <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit\u2019s<\/a> planes de pago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-user-friendly-opt-in-form\"><span class=\"ez-toc-section\" id=\"2_Create_a_User-Friendly_Opt-In_Form\"><\/span>2. Crear un formulario de suscripci\u00f3n f\u00e1cil de usar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un formulario de suscripci\u00f3n s\u00f3lido es la base del \u00e9xito de una lista de correo electr\u00f3nico. Debe ser sencillo pero de aspecto profesional. Y lo que es m\u00e1s importante, debe ser f\u00e1cil de rellenar para los usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, cuantos menos campos de formulario tenga que rellenar un usuario, m\u00e1s probable es que complete el proceso de registro:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png\" alt=\"Un sencillo formulario de suscripci\u00f3n es la base para crear una lista de correo electr\u00f3nico. \" class=\"wp-image-33868\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1536x1143.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-228x170.png 228w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-825x614.png 825w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-919x684.png 919w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1384x1030.png 1384w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-696x518.png 696w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1080x804.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, para empezar, le recomendamos que s\u00f3lo pida direcciones de correo electr\u00f3nico. Sin embargo, si desea adoptar un enfoque m\u00e1s personalizado, tambi\u00e9n podr\u00eda solicitar los nombres de los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, deber\u00eda considerar la posibilidad de crear un formulario <a href=\"https:\/\/memberpress.com\/es\/blog\/building-your-brand-with-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"en l\u00ednea con su marca\">en l\u00ednea con su marca<\/a>. Por ejemplo, si utiliza determinados tipos de letra y paletas de colores, aseg\u00farese de ce\u00f1irse a ellos. Considere tambi\u00e9n la posibilidad de incluir un breve mensaje que transmita la voz de su marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, una buena plataforma de marketing por correo electr\u00f3nico incluir\u00e1 un creador de formularios opt-in. Si tienes la opci\u00f3n, puedes empezar a crear tus formularios de marketing por correo electr\u00f3nico all\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no, otra gran opci\u00f3n es <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>. Esta pr\u00e1ctica herramienta ofrece plantillas de formularios avanzadas, efectos personalizados y mucho m\u00e1s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, if you\u2019re a MemberPress user, the <a href=\"https:\/\/memberpress.com\/es\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Integraci\u00f3n con OptinMonster<\/a> le permitir\u00e1 crear un campo de contacto de correo electr\u00f3nico que aparecer\u00e1 mientras los usuarios navegan por las afiliaciones y los cursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-strategically-place-your-form\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Form_Strategically\"><\/span>3. Coloque su formulario estrat\u00e9gicamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve created a simple, on-brand form, you\u2019ll want to place it strategically on your membership site. Everyone will have their preferences, but there are three tried-and-true spots to consider\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Col\u00f3calo al final de cada post<\/li>\n\n\n\n<li>Place it in your website\u2019s header<\/li>\n\n\n\n<li>Crear un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"formulario emergente\">formulario emergente<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png\" alt=\"Formulario de suscripci\u00f3n emergente para Everlane.\" class=\"wp-image-33866\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-768x391.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1536x782.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-2048x1043.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-840x428.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1216x619.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1832x933.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Las ventanas emergentes pueden ser muy eficaces para generar nuevos clientes potenciales. Sin embargo, aseg\u00farese de utilizarlas con prudencia. Si abusa de ellas, corre el riesgo de irritar a sus posibles afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter your preference, we recommend using your opt-in form in multiple places on your site. That way, if a potential subscriber doesn\u2019t want to sign up initially, but changes their mind later, they can easily navigate to your form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-a-unique-landing-page\"><span class=\"ez-toc-section\" id=\"4_Create_a_Unique_Landing_Page\"><\/span>4. Crear una p\u00e1gina de destino \u00fanica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una p\u00e1gina de aterrizaje est\u00e1 separada del contenido principal de su sitio web. Esta p\u00e1gina suele tener un \u00fanico prop\u00f3sito: <strong>generar clientes potenciales<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, una p\u00e1gina de aterrizaje incluye una llamada a la acci\u00f3n (CTA) espec\u00edfica, que anima a los visitantes a hacer algo. Tambi\u00e9n solicita datos del cliente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png\" alt=\"P\u00e1gina de inicio de Curology.\" class=\"wp-image-33869\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-768x389.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1536x778.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-2048x1038.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-840x426.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1216x616.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1832x928.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-700x355.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1080x547.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En realidad, una p\u00e1gina de aterrizaje de alta conversi\u00f3n a menudo <em>s\u00f3lo <\/em>contains an opt-in form. This hyper-focused structure can be more effective because it eliminates distractions for the user. However, remember this layout doesn\u2019t rule out click-through conversational forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you\u2019ll want to keep the content minimal here, consider incorporating your brand\u2019s logo and other unique visual elements. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, a diferencia de los formularios, puede aprovechar <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> en una p\u00e1gina de destino. Esto significa que debe incluir palabras clave y optimizar las im\u00e1genes con texto alternativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINICI\u00d3N:<\/em> <\/strong>Texto alternativo <strong>(also called \u201calt attributes\u201d, \u201calt tags\u201d, or \u201calt descriptions\u201d) is text added within an image\u2019s HTML code. The primary purpose of the text is to describe the image for people who are visually impaired.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-offer-freebies-coupons-and-content-upgrades\"><span class=\"ez-toc-section\" id=\"5_Offer_Freebies_Coupons_and_Content_Upgrades\"><\/span>5. Ofrezca regalos, cupones y actualizaciones de contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si quiere llevar su lista de correo electr\u00f3nico al siguiente nivel, puede plantearse incentivar a sus usuarios para que se suscriban. Hay muchas formas de hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, it\u2019s the thought that counts, so your offer doesn\u2019t have to be big. However, it does need to provide some value. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede ofrecer un peque\u00f1o regalo, un descuento o un <a href=\"https:\/\/easyaffiliate.com\/blog\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"actualizaci\u00f3n de contenidos\">actualizaci\u00f3n de contenidos<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png\" alt=\"Formulario opt-in BirchBox con $5 de descuento y 15% de descuento.\" class=\"wp-image-33867\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-300x246.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-768x629.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-207x170.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-749x614.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-835x684.png 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-632x518.png 632w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-156x128.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En su lugar, podr\u00eda <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"organice un sorteo en las redes sociales\">organice un sorteo en las redes sociales<\/a>. Lo importante es que los usuarios sientan que usted invierte en ellos. Este m\u00e9todo tambi\u00e9n puede aumentar la fidelidad de los clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crear una lista de correo electr\u00f3nico desde cero puede parecer una tarea imposible. Sin embargo, toda empresa de \u00e9xito necesita un banco de contactos de correo electr\u00f3nico para impulsar su negocio. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">embudo de ventas<\/a>. Fortunately, growing your address book isn\u2019t as complicated as it might sound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now let\u2019s quickly review our five tips on how to build an email list:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Elija una plataforma de marketing por correo electr\u00f3nico fiable, como <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a>.<\/li>\n\n\n\n<li>Cree un formulario de suscripci\u00f3n f\u00e1cil de usar con un plugin como <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>.<\/li>\n\n\n\n<li>Coloque su formulario estrat\u00e9gicamente.<\/li>\n\n\n\n<li>Cree una p\u00e1gina de destino \u00fanica.<\/li>\n\n\n\n<li>Ofrezca regalos y actualizaciones de contenido.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo crear su lista de correo electr\u00f3nico? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can\u2019t pull email addresses out of thin air. Fortunately, creating and growing your email list isn\u2019t as hard as it may seem. With the right marketing tools, quality opt-in [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":34606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":["post-33840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering how to build an email list to grow your membership site using email marketing tactics? 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