{"id":33840,"date":"2022-04-12T05:00:00","date_gmt":"2022-04-12T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=33840"},"modified":"2026-03-02T12:27:12","modified_gmt":"2026-03-02T17:27:12","slug":"build-email-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/build-email-list\/","title":{"rendered":"C\u00f3mo crear una lista de correo electr\u00f3nico (5 consejos para principiantes)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tu lista de correo electr\u00f3nico es uno de los activos m\u00e1s valiosos de tu negocio en l\u00ednea. Sin embargo, crear una desde cero puede parecer una tarea imposible. Al fin y al cabo, no se pueden sacar direcciones de correo electr\u00f3nico de la nada.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0b3207209f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0b3207209f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#What_an_Email_List_Is_And_Why_Your_Business_Needs_One\" >Qu\u00e9 es una lista de correo electr\u00f3nico (y por qu\u00e9 su empresa necesita una)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#How_to_Build_an_Email_List_5_Tips\" >C\u00f3mo crear una lista de correo electr\u00f3nico (5 consejos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#1_Choose_a_Dependable_Email_Marketing_Platform\" >1. Elija una plataforma de email marketing fiable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#2_Create_a_User-Friendly_Opt-In_Form\" >2. Crear un formulario de suscripci\u00f3n f\u00e1cil de usar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#3_Place_Your_Form_Strategically\" >3. Coloque su formulario estrat\u00e9gicamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#4_Create_a_Unique_Landing_Page\" >4. Crear una p\u00e1gina de destino \u00fanica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#5_Offer_Freebies_Coupons_and_Content_Upgrades\" >5. Ofrezca regalos, cupones y actualizaciones de contenido<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, crear y ampliar tu lista de correo electr\u00f3nico no es tan dif\u00edcil como podr\u00eda parecer. Con las herramientas de marketing adecuadas, formularios de suscripci\u00f3n de calidad y una estrategia bien definida, tendr\u00e1s una amplia lista de direcciones de correo electr\u00f3nico en un abrir y cerrar de ojos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, te explicaremos en qu\u00e9 consisten las listas de correo y por qu\u00e9 son importantes. A continuaci\u00f3n, te daremos cinco consejos esenciales sobre c\u00f3mo crear una lista de correo electr\u00f3nico para tu empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Vamos a ello!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-an-email-list-is-and-why-it-s-important-to-have-one\"><span class=\"ez-toc-section\" id=\"What_an_Email_List_Is_And_Why_Your_Business_Needs_One\"><\/span>Qu\u00e9 es una lista de correo electr\u00f3nico (y por qu\u00e9 su empresa necesita una)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Probablemente sepa c\u00f3mo gestionar su libreta de direcciones de correo electr\u00f3nico personal. Sin embargo, cuando diriges un negocio online (especialmente uno con suscripciones o membres\u00edas) tus contactos de correo electr\u00f3nico adquieren una importancia extrema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Su lista de correo electr\u00f3nico son todas las direcciones que tiene registradas.<\/strong> Normalmente, las empresas en l\u00ednea obtienen estas valiosas direcciones utilizando <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">formularios de suscripci\u00f3n<\/a> - formularios que piden a los visitantes del sitio que se suscriban a algo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede colocar estos elementos de registro en cualquier lugar de su sitio web o incluso en una p\u00e1gina individual. <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00e1gina de aterrizaje\">p\u00e1gina de aterrizaje<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png\" alt=\"Formulario de participaci\u00f3n en la reforma.\" class=\"wp-image-33863\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1536x1020.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-840x558.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1031x684.png 1031w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1552x1030.png 1552w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1080x717.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Hacer crecer y mantener una lista de correo electr\u00f3nico llena de clientes potenciales de calidad es <em>esencial <\/em>para cualquier negocio en l\u00ednea. Esto se debe a que el marketing por correo electr\u00f3nico es <a href=\"https:\/\/brandshark.in\/is-email-marketing-strategy-still-relevant-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"todav\u00eda muy relevante\">todav\u00eda muy relevante<\/a>y una fuerte <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"campa\u00f1a de marketing por correo electr\u00f3nico\">campa\u00f1a de correo electr\u00f3nico<\/a> puede hacerte ganar mucho dinero. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, puedes utilizar tu <strong>embudo de marketing por correo electr\u00f3nico<\/strong> para hacer todo tipo de cosas y obtener todo tipo de informaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINICI\u00d3N<\/em>: <\/strong>En <strong>embudo de marketing por correo electr\u00f3nico<\/strong> es como se denomina a la serie de correos electr\u00f3nicos que se env\u00edan a un usuario para dirigirlo hacia un \"destino\" final. El \"destino\" es alguna acci\u00f3n que quieres que realicen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas acciones pueden incluir cosas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inscr\u00edbete para recibir notificaciones de las entradas de tu blog<\/li>\n\n\n\n<li>Realizar una compra<\/li>\n\n\n\n<li>Aproveche una promoci\u00f3n de descuento<\/li>\n\n\n\n<li>Descargar un ebook<\/li>\n\n\n\n<li>Consulte una entrada del blog sobre las nuevas funciones<\/li>\n\n\n\n<li>Inscr\u00edbase en un acto exclusivo para socios<\/li>\n\n\n\n<li>Completar una encuesta a los clientes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como puedes ver, la informaci\u00f3n que puedes recopilar y las cosas que puedes hacer con una lista de correo electr\u00f3nico son muy valiosas. Por eso te interesa <strong>d\u00e9 prioridad a la creaci\u00f3n de su lista de correo electr\u00f3nico<\/strong>y convierta el marketing por correo electr\u00f3nico en un elemento clave de su estrategia de promoci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dicho esto, aqu\u00ed tienes cinco consejos muy \u00fatiles para empezar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-an-email-list-5-tips\"><span class=\"ez-toc-section\" id=\"How_to_Build_an_Email_List_5_Tips\"><\/span>C\u00f3mo crear una lista de correo electr\u00f3nico (5 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primero es lo primero. Aseg\u00farate de identificar a tu p\u00fablico objetivo antes de empezar a crear tu lista. Si a\u00fan no lo has hecho, echa un vistazo a la entrada que aparece a continuaci\u00f3n.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_18e69c0fab98f5a2bd52fd9bcfd76ce5\" href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo identificar a su p\u00fablico objetivo (r\u00e1pido y gratis)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-choose-a-dependable-email-marketing-platform\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Dependable_Email_Marketing_Platform\"><\/span>1. Elija una plataforma de email marketing fiable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le recomendamos que elija una plataforma de marketing por correo electr\u00f3nico para crear, ampliar y gestionar su lista de correo electr\u00f3nico. As\u00ed tendr\u00e1s un eje central para tu estrategia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un s\u00f3lido <a href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"software de correo electr\u00f3nico\">software de correo electr\u00f3nico<\/a> pueden ayudarle a realizar un seguimiento de los clientes potenciales, crear secuencias de correo electr\u00f3nico y ofrecer informaci\u00f3n sobre sus datos de rendimiento. Algunas plataformas tambi\u00e9n pueden ayudarte a crear p\u00e1ginas de destino y formularios de suscripci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a> si acabas de empezar. Esta herramienta potente y f\u00e1cil de usar es muy conocida por su amplia gama de funciones y su fiabilidad:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png\" alt=\"P\u00e1gina de inicio de ConvertKit.\" class=\"wp-image-33864\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-768x365.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1536x730.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-2048x973.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-358x170.png 358w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-840x399.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1216x578.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1832x870.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-700x333.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1080x513.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Con el plan gratuito de ConvertKit, puedes empezar a recopilar registros de inmediato. Sin embargo, si sabes que vas a alcanzar el l\u00edmite de 300 suscriptores, o si buscas funciones m\u00e1s avanzadas, quiz\u00e1 te interese echar un vistazo a uno de <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Las funciones de ConvertKit<\/a> planes de pago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-user-friendly-opt-in-form\"><span class=\"ez-toc-section\" id=\"2_Create_a_User-Friendly_Opt-In_Form\"><\/span>2. Crear un formulario de suscripci\u00f3n f\u00e1cil de usar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un formulario de suscripci\u00f3n s\u00f3lido es la base del \u00e9xito de una lista de correo electr\u00f3nico. Debe ser sencillo pero de aspecto profesional. Y lo que es m\u00e1s importante, debe ser f\u00e1cil de rellenar para los usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, cuantos menos campos de formulario tenga que rellenar un usuario, m\u00e1s probable es que complete el proceso de registro:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png\" alt=\"Un sencillo formulario de suscripci\u00f3n es la base para crear una lista de correo electr\u00f3nico. \" class=\"wp-image-33868\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1536x1143.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-228x170.png 228w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-825x614.png 825w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-919x684.png 919w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1384x1030.png 1384w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-696x518.png 696w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1080x804.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, para empezar, le recomendamos que s\u00f3lo pida direcciones de correo electr\u00f3nico. Sin embargo, si desea adoptar un enfoque m\u00e1s personalizado, tambi\u00e9n podr\u00eda solicitar los nombres de los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, deber\u00eda considerar la posibilidad de crear un formulario <a href=\"https:\/\/memberpress.com\/es\/blog\/building-your-brand-with-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"en l\u00ednea con su marca\">en l\u00ednea con su marca<\/a>. Por ejemplo, si utiliza determinados tipos de letra y paletas de colores, aseg\u00farese de ce\u00f1irse a ellos. Considere tambi\u00e9n la posibilidad de incluir un breve mensaje que transmita la voz de su marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, una buena plataforma de marketing por correo electr\u00f3nico incluir\u00e1 un creador de formularios opt-in. Si tienes la opci\u00f3n, puedes empezar a crear tus formularios de marketing por correo electr\u00f3nico all\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no, otra gran opci\u00f3n es <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>. Esta pr\u00e1ctica herramienta ofrece plantillas de formularios avanzadas, efectos personalizados y mucho m\u00e1s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, si eres usuario de MemberPress, el <a href=\"https:\/\/memberpress.com\/es\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Integraci\u00f3n con OptinMonster<\/a> le permitir\u00e1 crear un campo de contacto de correo electr\u00f3nico que aparecer\u00e1 mientras los usuarios navegan por las afiliaciones y los cursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-strategically-place-your-form\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Form_Strategically\"><\/span>3. Coloque su formulario estrat\u00e9gicamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas creado un formulario sencillo y acorde con la imagen de marca, te interesar\u00e1 colocarlo estrat\u00e9gicamente en tu sitio web de socios. Cada uno tendr\u00e1 sus propias preferencias, pero hay tres ubicaciones de probada eficacia que debes tener en cuenta\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Col\u00f3calo al final de cada post<\/li>\n\n\n\n<li>Col\u00f3calo en el encabezado de tu p\u00e1gina web<\/li>\n\n\n\n<li>Crear un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"formulario emergente\">formulario emergente<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png\" alt=\"Formulario de suscripci\u00f3n emergente para Everlane.\" class=\"wp-image-33866\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-768x391.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1536x782.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-2048x1043.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-840x428.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1216x619.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1832x933.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Las ventanas emergentes pueden ser muy eficaces para generar nuevos clientes potenciales. Sin embargo, aseg\u00farese de utilizarlas con prudencia. Si abusa de ellas, corre el riesgo de irritar a sus posibles afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independientemente de tus preferencias, te recomendamos que incluyas el formulario de suscripci\u00f3n en varios lugares de tu p\u00e1gina web. De esta forma, si un posible suscriptor no quiere registrarse en un primer momento, pero luego cambia de opini\u00f3n, podr\u00e1 acceder f\u00e1cilmente al formulario.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-a-unique-landing-page\"><span class=\"ez-toc-section\" id=\"4_Create_a_Unique_Landing_Page\"><\/span>4. Crear una p\u00e1gina de destino \u00fanica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una p\u00e1gina de aterrizaje est\u00e1 separada del contenido principal de su sitio web. Esta p\u00e1gina suele tener un \u00fanico prop\u00f3sito: <strong>generar clientes potenciales<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, una p\u00e1gina de aterrizaje incluye una llamada a la acci\u00f3n (CTA) espec\u00edfica, que anima a los visitantes a hacer algo. Tambi\u00e9n solicita datos del cliente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png\" alt=\"P\u00e1gina de inicio de Curology.\" class=\"wp-image-33869\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-768x389.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1536x778.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-2048x1038.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-840x426.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1216x616.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1832x928.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-700x355.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1080x547.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En realidad, una p\u00e1gina de aterrizaje de alta conversi\u00f3n a menudo <em>s\u00f3lo <\/em>contiene un formulario de suscripci\u00f3n. Esta estructura tan espec\u00edfica puede resultar m\u00e1s eficaz, ya que elimina las distracciones para el usuario. Sin embargo, hay que tener en cuenta que este dise\u00f1o no descarta los formularios interactivos en los que hay que hacer clic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque lo ideal es que el contenido sea escaso en este caso, plant\u00e9ate incluir el logotipo de tu marca y otros elementos visuales distintivos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, a diferencia de los formularios, puede aprovechar <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> en una p\u00e1gina de destino. Esto significa que debe incluir palabras clave y optimizar las im\u00e1genes con texto alternativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINICI\u00d3N:<\/em> <\/strong>Texto alternativo <strong>(tambi\u00e9n denominados \u201catributos alt\u201d, \u201cetiquetas alt\u201d o \u201cdescripciones alt\u201d) es el texto que se a\u00f1ade al c\u00f3digo HTML de una imagen. El objetivo principal de este texto es describir la imagen a las personas con discapacidad visual.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-offer-freebies-coupons-and-content-upgrades\"><span class=\"ez-toc-section\" id=\"5_Offer_Freebies_Coupons_and_Content_Upgrades\"><\/span>5. Ofrezca regalos, cupones y actualizaciones de contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si quiere llevar su lista de correo electr\u00f3nico al siguiente nivel, puede plantearse incentivar a sus usuarios para que se suscriban. Hay muchas formas de hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda que lo que cuenta es la intenci\u00f3n, as\u00ed que tu oferta no tiene por qu\u00e9 ser muy generosa. Sin embargo, s\u00ed debe aportar alg\u00fan valor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede ofrecer un peque\u00f1o regalo, un descuento o un <a href=\"https:\/\/easyaffiliate.com\/blog\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"actualizaci\u00f3n de contenidos\">actualizaci\u00f3n de contenidos<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png\" alt=\"Formulario opt-in BirchBox con $5 de descuento y 15% de descuento.\" class=\"wp-image-33867\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-300x246.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-768x629.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-207x170.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-749x614.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-835x684.png 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-632x518.png 632w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-156x128.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En su lugar, podr\u00eda <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"organice un sorteo en las redes sociales\">organice un sorteo en las redes sociales<\/a>. Lo importante es que los usuarios sientan que usted invierte en ellos. Este m\u00e9todo tambi\u00e9n puede aumentar la fidelidad de los clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crear una lista de correo electr\u00f3nico desde cero puede parecer una tarea imposible. Sin embargo, toda empresa de \u00e9xito necesita un banco de contactos de correo electr\u00f3nico para impulsar su negocio. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">embudo de ventas<\/a>. Por suerte, ampliar tu agenda de contactos no es tan complicado como podr\u00eda parecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora repasemos r\u00e1pidamente nuestros cinco consejos sobre c\u00f3mo crear una lista de correo electr\u00f3nico:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Elija una plataforma de marketing por correo electr\u00f3nico fiable, como <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a>.<\/li>\n\n\n\n<li>Cree un formulario de suscripci\u00f3n f\u00e1cil de usar con un plugin como <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>.<\/li>\n\n\n\n<li>Coloque su formulario estrat\u00e9gicamente.<\/li>\n\n\n\n<li>Cree una p\u00e1gina de destino \u00fanica.<\/li>\n\n\n\n<li>Ofrezca regalos y actualizaciones de contenido.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo crear su lista de correo electr\u00f3nico? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can&#8217;t pull email addresses out of thin air. Fortunately, creating and growing your email list isn&#8217;t as hard as it may seem. With the right marketing tools, quality opt-in [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":34606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":["post-33840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering how to build an email list to grow your membership site using email marketing tactics? 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