Probablemente te hayas encontrado con el paywalls <\/strong>en sitios como El New York Times<\/em> y El Wall Street Journal<\/em>. Tradicionalmente, la creaci\u00f3n de este tipo de puertas de contenidos de gran impacto ha supuesto una codificaci\u00f3n compleja y un gasto considerable.<\/p>\n\n\n\n

Esos d\u00edas se han acabado. Gracias al plugin MemberPress, Crear muros de pago como los que se ven en las publicaciones de renombre es asequible, y c\u00f3digo libre<\/em><\/strong>.<\/em><\/p>\n\n\n\n

En este art\u00edculo hablaremos sobre cuando <\/em>Es posible que desee configurar la protecci\u00f3n de contenido en su blog. A continuaci\u00f3n, le mostraremos c\u00f3mo configurar su propio y potente muro de pago (igual que El New York Times\u2019<\/em>) directamente en tu sitio MemberPress, paso a paso. \u00a1Manos a la obra!<\/p>\n\n\n\n

<\/span>Introducci\u00f3n a los muros de pago<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Un muro de pago puede parecer intimidatorio, pero uno se topa con ellos m\u00e1s a menudo de lo que cree. <\/p>\n\n\n\n<p>Si alguna vez has comprado un curso online, te has registrado en Patreon o te has suscrito a alguna de las grandes p\u00e1ginas web de noticias, entonces te has encontrado con un muro de pago.<\/p>\n\n\n\n<p>Los muros de pago son una forma de monetizar los contenidos digitales exigiendo al usuario que realice un pago antes de poder acceder al contenido. El acceso puede darse en forma de suscripci\u00f3n, membres\u00eda o compra \u00fanica. <\/p>\n\n\n\n<p>A menudo, una estrategia inteligente consiste en poner algunos contenidos tras un muro de pago y ofrecer otros de forma gratuita (para atraer a los usuarios).<\/p>\n\n\n\n<p>Esto se ve con <em>El Wall Street Journal<\/em> y otros peri\u00f3dicos en l\u00ednea, en los que solo se permite ver un n\u00famero limitado de art\u00edculos gratuitos antes de suscribirse:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg\" alt=\"ejemplo de muro de pago\" class=\"wp-image-31530\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg 828w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-243x300.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-768x950.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg 873w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Patreon es otro ejemplo de muro de pago. Con este tipo, los fans de artistas y otros creadores de contenidos pueden pagar por membres\u00edas que les permiten acceder a contenidos restringidos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example.png\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1024x614.png\" alt=\"Un muro de pago en Patreon.\" class=\"wp-image-34536\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1024x614.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-300x180.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-768x460.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-284x170.png 284w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-840x503.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1142x684.png 1142w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-700x419.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1080x647.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example.png 1502w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Modelos escalonados<\/a> son habituales en Patreon, donde pagar m\u00e1s da acceso a contenido adicional. <\/p>\n\n\n\n<p>Hay muchas formas diferentes de configurar un muro de pago. Por lo tanto, tu estrategia depender\u00e1 del tipo de contenido que ofrezcas, as\u00ed como de su calidad y la demanda que tenga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Paywall_Your_Blog\"><\/span>Por qu\u00e9 podr\u00eda querer un blog de pago<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si tiene un peque\u00f1o blog personal, puede que a\u00fan no necesite monetizarlo. Pero tenga en cuenta que a\u00f1adir un muro de pago puede <strong>aumentar el valor percibido de sus contenidos<\/strong> y <strong>darle acceso a los datos de los clientes<\/strong>.<\/p>\n\n\n\n<p>MemberPress tiene totalmente <strong>paywalling personalizable<\/strong>. As\u00ed que puedes fijar el precio que quieras. Por ejemplo, tu \u201cpago requerido\u201d podr\u00eda ser algo tan sencillo (y gratuito) como proporcionar una direcci\u00f3n de correo electr\u00f3nico. <\/p>\n\n\n\n<p>Con ese enfoque, tu muro de pago cumplir\u00eda una doble funci\u00f3n: hacer que tu contenido parezca de mayor calidad y, al mismo tiempo, ayudarte a crear tu lista de correo electr\u00f3nico.<\/p>\n\n\n\n<p>En cuanto a los blogs m\u00e1s grandes y de mayor duraci\u00f3n, es posible que est\u00e9s buscando una forma de asegurarte de que tu blog se paga a s\u00ed mismo (o incluso obtiene beneficios).<\/p>\n\n\n\n<p>Aunque hay muchas formas de <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">monetiza tu blog<\/a>Sin embargo, muchos de ellos pueden resultar intrusivos. Es posible que los lectores no respondan bien a los anuncios de pago ni a los patrocinios de afiliados. Estos programas tambi\u00e9n conllevan requisitos, lo que significa que puede que tengas que sacrificar parte del control creativo si decides optar por esa v\u00eda.<\/p>\n\n\n\n<p>Por otro lado, un muro de pago te permite ganar dinero con tu blog de una forma que est\u00e1 totalmente bajo tu control. Adem\u00e1s, no tendr\u00e1s que distraer a los lectores con anuncios ni intentar convencerlos de que compren productos de terceros.<\/p>\n\n\n\n<p>En otras palabras, al utilizar un modelo de suscripci\u00f3n o membres\u00eda con muro de pago, usted puede...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Genere un flujo constante de ingresos de forma menos intrusiva.<\/li>\n\n\n\n<li>Aumente el valor percibido de sus contenidos.<\/li>\n\n\n\n<li>Haga crecer su lista de contactos de correo electr\u00f3nico. <\/li>\n<\/ul>\n\n\n\n<p>A\u00fan mejor, puede <a href=\"https:\/\/memberpress.com\/es\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una comunidad fuerte<\/a> en torno a tu contenido, con miembros de la audiencia que se han \u201ccomprometido\u201d y est\u00e1n m\u00e1s interesados en lo que ofreces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps\"><\/span>C\u00f3mo crear un muro de pago en tu blog con MemberPress (en 3 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"6ZgdGo3HKJNA2Ml7vbPhwQF0iTpz8f1Yyc9BaIXnmsLDtur\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo convertir su sitio web a un modelo de afiliaci\u00f3n (y por qu\u00e9 deber\u00eda hacerlo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gZT9LNFYycA?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Intentar instalar un paywall en su blog de forma manual es complicado, lleva mucho tiempo y requiere conocimientos t\u00e9cnicos. Afortunadamente, MemberPress se encarga del trabajo duro y las complicaciones, y hace que el proceso sea sencillo.<\/p>\n\n\n\n<p>Te mostraremos c\u00f3mo hacerlo, paso a paso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Install_the_MemberPress_Plugin\"><\/span>Paso 1: Instalar el plugin MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"SYjyLxJ4l5N2FvbiMXkD\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo instalar MemberPress en WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U0sf8BCp-Ws?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Lo primero que debes hacer es seleccionar y <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">adquirir un plan MemberPress<\/a>. Si desea a\u00f1adir un muro de pago a un solo blog, la opci\u00f3n B\u00e1sica deber\u00eda ser suficiente. Una vez completado el proceso de pago, obtendr\u00e1 acceso al plugin. <em>.zip<\/em> as\u00ed como su clave de licencia.<\/p>\n\n\n\n<p>A continuaci\u00f3n, dir\u00edjase a su panel de control de WordPress y vaya a <em>Complementos > A\u00f1adir nuevo<\/em>w. Seleccionar <em>Subir Plugin<\/em> en la parte superior de la pantalla. A continuaci\u00f3n, haga clic en <em>Elegir archivo<\/em> y localice el <em>.zip<\/em> en su ordenador. <\/p>\n\n\n\n<p>En unos instantes MemberPress se desempaquetar\u00e1 e instalar\u00e1 en tu sitio:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg\"><img decoding=\"async\" width=\"800\" height=\"219\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg\" alt=\"Subir el plugin MemberPress\" class=\"wp-image-28184\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin-300x82.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin-768x210.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Una vez completado el proceso de instalaci\u00f3n, deber\u00e1 hacer clic en el <em>Activar Plugin<\/em> bot\u00f3n. No olvides <a href=\"https:\/\/memberpress.com\/es\/docs\/how-to-activate-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">active la licencia de su plugin<\/a> Tambi\u00e9n. Una vez que lo hagas, estar\u00e1s listo para empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Your_Membership_Plans\"><\/span>Paso 2: Cree su(s) plan(es) de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"zjhdtvo7kJbUs2LQapwKRZAMlqFCVW94DmPS6Xue3c5BnT1fGgiYy8EHOxIrN\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear y vender afiliaciones con MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> CREACI\u00d3N DE MEMBRES\u00cdAS EN MEMBERPRESS (+ DESCRIPCI\u00d3N GENERAL DE LA CONFIGURACI\u00d3N)<\/figcaption><\/figure>\n\n\n\n<p>A continuaci\u00f3n, deber\u00e1 <a href=\"https:\/\/memberpress.com\/es\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear los planes de suscripci\u00f3n o afiliaci\u00f3n<\/a> que los lectores comprar\u00e1n para acceder a su contenido protegido. Para ello, vaya a<em> MemberPress > Membres\u00edas > A\u00f1adir nueva<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2.png\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1024x474.png\" alt=\"Crear una nueva afiliaci\u00f3n.\" class=\"wp-image-34539\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1024x474.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-367x170.png 367w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-840x389.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1216x563.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-700x324.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1080x500.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En esta p\u00e1gina puede personalizar completamente su plan de afiliaci\u00f3n. Puedes darle un nombre, determinar su precio, configurar si el pago es \u00fanico o recurrente e incluso crear un periodo de prueba.<\/p>\n\n\n\n<p>Tambi\u00e9n encontrar\u00e1s ajustes adicionales en el <em>Opciones de afiliaci\u00f3n<\/em> <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> debajo del editor principal:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box.png\"><img decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-1024x425.png\" alt=\"El cuadro Opciones de afiliaci\u00f3n.\" class=\"wp-image-34540\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-1024x425.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-300x124.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-768x318.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-410x170.png 410w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-840x348.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-700x290.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-156x65.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box.png 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Aqu\u00ed podr\u00e1s crear un mensaje de agradecimiento \u00fanico, personalizar los m\u00e9todos de pago que estar\u00e1n disponibles para los lectores, etc.<\/p>\n\n\n\n<p>Cuando hayas terminado de configurar tu plan de membres\u00eda o suscripci\u00f3n, publ\u00edcalo. <\/p>\n\n\n\n<p>Puedes repetir este paso si lo deseas. <a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear varios niveles de acceso<\/a>. Por \u00faltimo, no olvides <a href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noreferrer noopener\">facilite el acceso a sus planes de pago<\/a> en su sitio, para que los lectores puedan suscribirse a ellos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Paywall_Your_Content\"><\/span>Paso 3: Poner un muro de pago a su contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CnqVDzOgMbahXw9EsZmPJU5vH20rjQ8y4FxeYpIAkoGBKRl63L7t1id\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo proteger contenido en WordPress con MemberPress (Tutorial de reglas)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> PROTEGER EL CONTENIDO DE TU SITIO WEB: C\u00d3MO UTILIZAR LAS REGLAS DE MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>Ahora que has proporcionado a los lectores una forma de adquirir acceso a tu contenido premium, solo tienes que configurar tu muro de pago. Para ello, dir\u00edgete a <em>MemberPress > Reglas > A\u00f1adir nueva<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule.png\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1024x455.png\" alt=\"A\u00f1adir una nueva regla de afiliaci\u00f3n.\" class=\"wp-image-34541\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-383x170.png 383w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-840x373.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1216x540.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-700x311.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1080x480.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule.png 1339w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En <em>Contenido protegido<\/em>puede determinar qu\u00e9 partes de su blog ser\u00e1n <a href=\"https:\/\/docs.memberpress.com\/category\/128-protecting-content\" target=\"_blank\" rel=\"noreferrer noopener\">bloqueado tras el muro de pago<\/a>. <\/p>\n\n\n\n<p>Por ejemplo, puede elegir simplemente <em>Todos los mensajes<\/em> si desea restringir el acceso a todos sus contenidos. Tambi\u00e9n puede elegir <em>Un solo puesto<\/em>y guardar bajo llave s\u00f3lo determinados art\u00edculos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-1024x463.png\" alt=\"Elecci\u00f3n de contenidos protegidos.\" class=\"wp-image-34542\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-768x348.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-376x170.png 376w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-840x380.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-700x317.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content.png 1043w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sea cual sea tu elecci\u00f3n, a continuaci\u00f3n tendr\u00e1s que elegir <em>Afiliaci\u00f3n<\/em> en el men\u00fa desplegable <em>Condiciones de acceso<\/em>. En el nuevo campo que aparece, seleccione el plan de afiliaci\u00f3n o suscripci\u00f3n necesario para acceder al contenido de pago:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership.png\"><img decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-1024x451.png\" alt=\"Configurar las condiciones de acceso.\" class=\"wp-image-34543\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-1024x451.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-768x338.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-386x170.png 386w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-840x370.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-700x308.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership.png 1041w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Despu\u00e9s, puedes guardar tu regla y repetir este proceso para aplicar el muro de pago a tantas partes de tu blog como desees.<\/p>\n\n\n\n<p>Si desea obtener m\u00e1s informaci\u00f3n sobre MemberPress paywalling, <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">echa un vistazo a este post<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls y SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los muros de pago pueden suponer un peque\u00f1o reto en lo que respecta al SEO. Al fin y al cabo, cuando se oculta contenido tras una puerta, Google no puede verlo. <\/p>\n\n\n\n<p>Afortunadamente, existe una herramienta muy \u00fatil llamada \u201cmuestreo flexible\u201d que soluciona este problema 100%. Echa un vistazo a este art\u00edculo para obtener informaci\u00f3n detallada sobre el muestreo flexible, los muros de pago y el SEO:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6116ba183590e11d573b7f322a7d0527\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" class=\"button button-blue center\">LEER >> C\u00f3mo elaborar una estrategia SEO para contenidos con muro de pago<\/a>\n<\/div>\n\n\n\n\n<p>Adem\u00e1s, el siguiente v\u00eddeo muestra c\u00f3mo el <strong>SEO y Paywalls<\/strong> de MemberPress facilita la indexaci\u00f3n de sus contenidos:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ovAQELnVXxisF4Pbk7Tgz2HrUR3quYMmBcl5K9dICeNf810WZDtja\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo permitir o bloquear la indexaci\u00f3n de su contenido protegido para SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> c\u00f3mo permitir o bloquear la indexaci\u00f3n de tu contenido protegido por muro de pago en MemberPress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Encontrar una forma de ganar dinero con tu blog puede ser complicado. Si no vendes ning\u00fan producto ni generas ingresos por publicidad, puede que no te resulte obvio c\u00f3mo convertir tu esfuerzo en dinero. <\/p>\n\n\n\n<p>Un muro de pago puede ser la soluci\u00f3n perfecta, ya que le permite generar dinero de su audiencia a cambio del acceso a su contenido.<\/p>\n\n\n\n<p>Afortunadamente, <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> te facilita la creaci\u00f3n de un muro de pago en tu blog siguiendo estos sencillos pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Instale el plugin MemberPress.<\/li>\n\n\n\n<li>Cree su(s) plan(es) de afiliaci\u00f3n.<\/li>\n\n\n\n<li>Pon un muro de pago a tus contenidos.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfNo est\u00e1 seguro de qu\u00e9 modelo de muro de pago se adapta mejor a su situaci\u00f3n? H\u00e1blenos de su blog en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Converting your high-quality blog content into a steady stream of income is more straightforward than you might think. Whether you\u2019re just getting started or already have an established site, finding the right approach to monetization is the key to success. You\u2019ve probably run into the paywalls on sites like The New York Times and The [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":34638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,35,134,102,854],"tags":[836],"class_list":{"0":"post-34472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-features","9":"category-how-to-2","10":"category-monetization","11":"category-use-case","12":"tag-paywall","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Do you want to monetize your content? 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