{"id":34694,"date":"2022-03-29T05:00:00","date_gmt":"2022-03-29T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34694"},"modified":"2022-03-28T12:32:39","modified_gmt":"2022-03-28T18:32:39","slug":"american-innovation-and-choice-online-act","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/","title":{"rendered":"\u00bfQu\u00e9 es la \"American Innovation and Choice Online Act\"?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%A6and_how_can_it_affect_your_small_business\"><\/span>...\u00bfy c\u00f3mo puede afectar a su peque\u00f1a empresa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que crece el mercado digital, muchos legisladores quieren reducir el poder de los gigantes tecnol\u00f3gicos. Debido al tama\u00f1o y la influencia de estas empresas, los responsables pol\u00edticos sostienen que es importante <a href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">proteger a las peque\u00f1as empresas<\/a> y los consumidores.&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab9294453dd8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab9294453dd8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#%E2%80%A6and_how_can_it_affect_your_small_business\" >...\u00bfy c\u00f3mo puede afectar a su peque\u00f1a empresa?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\" >Introducci\u00f3n a la Ley de Innovaci\u00f3n y Elecci\u00f3n en Internet (AICOA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#How_the_AICOA_Could_Impact_Small_Business_Owners\" >C\u00f3mo podr\u00eda afectar la AICOA a los peque\u00f1os empresarios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Recientemente, el <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Ley estadounidense de innovaci\u00f3n y elecci\u00f3n en l\u00ednea\">Ley estadounidense de innovaci\u00f3n y elecci\u00f3n en l\u00ednea<\/a> (AICOA) para limitar el control de las grandes empresas tecnol\u00f3gicas. Si se aprueba, <strong>esta legislaci\u00f3n impedir\u00eda la autopreferencia en empresas como Amazon o Google<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo hablaremos del objetivo de la AICOA. A continuaci\u00f3n, le mostraremos c\u00f3mo podr\u00eda afectar a su peque\u00f1a empresa. Empecemos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\"><\/span>Introducci\u00f3n a la Ley de Innovaci\u00f3n y Elecci\u00f3n en Internet (AICOA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La AICOA es un proyecto de ley propuesto por senadores bipartidistas el 18 de octubre de 2021. Su objetivo es impedir que los gigantes tecnol\u00f3gicos utilicen su influencia para perjudicar a los rivales m\u00e1s peque\u00f1os. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este proyecto de ley se aplica a <strong>\"plataformas cubiertas\", que son empresas en l\u00ednea con al menos 50 millones de usuarios activos mensuales o 100.000 usuarios empresariales mensuales.<\/strong> De aprobarse, la legislaci\u00f3n afectar\u00eda a grandes empresas como Amazon, Apple, Alphabet y Meta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los senadores introdujeron esta legislaci\u00f3n para impedir que las grandes empresas promocionen sus propios productos. Si una empresa favorece sus productos en detrimento de otros competidores, podr\u00eda enfrentarse a sanciones civiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los senadores que present\u00f3 este proyecto de ley, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senador John Kennedy<\/a>, afirma que diversificar\u00e1 las opciones de los consumidores. Seg\u00fan \u00e9l, este proyecto de ley \"ayudar\u00e1 a ofrecer a los consumidores m\u00e1s opciones a precios competitivos de empresas en l\u00ednea, que es lo que se supone que la econom\u00eda estadounidense hace mejor\".<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Posibles ventajas e inconvenientes de la AICOA<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya conoces la Ley de Innovaci\u00f3n y Elecci\u00f3n en Internet de EE. UU., analicemos algunas de las posibles ventajas e inconvenientes de este proyecto de ley. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pros:<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Partidarios <\/strong>de la AICOA sostienen que limitar\u00eda el poder de las grandes empresas tecnol\u00f3gicas. Al impedir la autopreferenciaci\u00f3n, este proyecto de ley podr\u00eda permitir a las empresas m\u00e1s peque\u00f1as ganar m\u00e1s visibilidad y ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grupos industriales como el <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Asociaci\u00f3n Nacional de Mayoristas-Distribuidores (NAW)\">Asociaci\u00f3n Nacional de Mayoristas-Distribuidores (NAW)<\/a>  afirman que las grandes empresas tecnol\u00f3gicas controlan y abusan del mercado del comercio electr\u00f3nico. Este proyecto de ley bipartidista podr\u00eda dar respuesta a estas preocupaciones y permitir a los consumidores acceder a productos de peque\u00f1as y medianas empresas.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Contras:<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque este proyecto de ley podr\u00eda ofrecer algunas ventajas, ha habido cierta resistencia. <strong>Opositores <\/strong>del proyecto de ley dicen que la AICOA podr\u00eda <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"perjudican activamente a los consumidores\">perjudican activamente a los consumidores<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas empresas, como Amazon, buscan opciones m\u00e1s baratas para sus clientes. Este proyecto de ley podr\u00eda impedirles realizar este servicio. En lugar de encontrar productos que puedan atraer a los consumidores, las grandes empresas tecnol\u00f3gicas podr\u00edan empezar a recomendar productos basados en normativas gubernamentales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Cumplimiento por Amazon\">Cumplimiento por Amazon<\/a> podr\u00eda marcar menos productos como elegibles para Amazon Prime, lo que llevar\u00eda a <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"menos opciones para los compradores\">menos opciones para los compradores<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Cumplimiento por Amazon. \" class=\"wp-image-34822\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-300x90.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-768x232.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1536x463.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-564x170.png 564w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-840x253.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1216x367.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-700x211.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-156x47.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1080x326.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, este escenario podr\u00eda impedir a las peque\u00f1as empresas vender en Amazon. Como tal, podr\u00eda reducir los ingresos globales de algunas empresas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_AICOA_Could_Impact_Small_Business_Owners\"><\/span>C\u00f3mo podr\u00eda afectar la AICOA a los peque\u00f1os empresarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la AICOA se dirige a las grandes empresas tecnol\u00f3gicas, podr\u00eda afectar a las peque\u00f1as empresas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, las peque\u00f1as empresas tienen acceso a <a href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"herramientas de marketing \u00fatiles\">herramientas de marketing \u00fatiles<\/a> como la B\u00fasqueda de Google, Google Maps y Google My Business. Estos servicios gratuitos le permiten mostrar informaci\u00f3n sobre su tienda y responder a las opiniones online:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img decoding=\"async\" width=\"773\" height=\"547\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Revisi\u00f3n de peque\u00f1as empresas de Google\" class=\"wp-image-34764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-156x110.png 156w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si se aprueba este proyecto de ley, es posible que se proh\u00edba a Google incluir esta importante informaci\u00f3n. Herramientas como Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">puede no integrarse correctamente<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, cuando los usuarios en l\u00ednea buscan negocios locales, es posible que no vean informaci\u00f3n relevante como horarios de apertura, ubicaciones e informaci\u00f3n de contacto:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"B\u00fasqueda en Google Peque\u00f1as empresas\" class=\"wp-image-34765\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, la AICOA podr\u00eda tener algunas ventajas. Si se aprueba, podr\u00eda ayudar a tu peque\u00f1a empresa a competir en el mercado digital contra las grandes empresas tecnol\u00f3gicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s de 35 peque\u00f1as y medianas empresas <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">apoye el proyecto de ley<\/a> porque apunta a la autopreferencia. En una carta enviada a la Comisi\u00f3n Judicial del Senado, los empresarios afirmaban que podr\u00eda \"ayudar a restablecer la competencia en el mercado digital y eliminar barreras para que los consumidores elijan los servicios que desean\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que grandes empresas tecnol\u00f3gicas como Amazon sigan creciendo, podr\u00edan dominar el comercio electr\u00f3nico, haciendo imposible que las empresas m\u00e1s peque\u00f1as puedan competir. Este nuevo proyecto de ley podr\u00eda limitar el poder de las grandes empresas y permitir a los consumidores apoyar a las empresas m\u00e1s peque\u00f1as. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, te ofrecemos un breve resumen. Si se aprueba, la Ley de Innovaci\u00f3n y Elecci\u00f3n de Estados Unidos (AICOA) podr\u00eda dar lugar a los siguientes cambios: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Las grandes empresas tecnol\u00f3gicas ya no podr\u00edan promocionar sus productos por encima de los competidores. <\/li><li>Esto podr\u00eda dar lugar a una mayor exposici\u00f3n de las peque\u00f1as empresas.<\/li><li>Pero tambi\u00e9n podr\u00eda eliminar herramientas \u00fatiles. <\/li><li>Podr\u00eda limitar el n\u00famero de opciones para los consumidores.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre el impacto de la Ley de Innovaci\u00f3n y Elecci\u00f3n Estadounidense en su empresa? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8230;and how can it affect your small business? As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it&#8217;s important to protect small businesses and consumers.&nbsp; Recently, the American Innovation and Choice Online Act (AICOA) has been proposed to [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":35222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,19],"tags":[935,622],"class_list":["post-34694","post","type-post","status-publish","format-standard","has-post-thumbnail","category-case-studies","category-news","tag-legislation","tag-small-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. 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