{"id":34694,"date":"2022-03-29T05:00:00","date_gmt":"2022-03-29T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34694"},"modified":"2022-03-28T12:32:39","modified_gmt":"2022-03-28T18:32:39","slug":"american-innovation-and-choice-online-act","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/","title":{"rendered":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u2026and how can it affect your small business?<\/h2>\n\n\n\n<p>As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b2e5e855644\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b2e5e855644\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#%E2%80%A6and_how_can_it_affect_your_small_business\" >\u2026and how can it affect your small business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\" >An Introduction to the American Innovation and Choice Online Act (AICOA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#How_the_AICOA_Could_Impact_Small_Business_Owners\" >How the AICOA Could Impact Small Business Owners<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>.<\/p>\n\n\n\n<p>In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\"><\/span>An Introduction to the American Innovation and Choice Online Act (AICOA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. <\/p>\n\n\n\n<p>This bill applies to <strong>\u201ccovered platforms\u201d, which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. <\/p>\n\n\n\n<p>Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties.<\/p>\n\n\n\n<p>One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \u201chelp offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Potential Pros and Cons of the AICOA<\/h4>\n\n\n\n<p>Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pros:<\/h5>\n\n\n\n<p><strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. <\/p>\n\n\n\n<p>Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Cons:<\/h5>\n\n\n\n<p>Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. <\/p>\n\n\n\n<p>Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Fulfillment by Amazon. \" class=\"wp-image-34822\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-300x90.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-768x232.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1536x463.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-564x170.png 564w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-840x253.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1216x367.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-700x211.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-156x47.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1080x326.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_AICOA_Could_Impact_Small_Business_Owners\"><\/span>How the AICOA Could Impact Small Business Owners<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even though the AICOA targets big tech companies, it could impact small businesses. <\/p>\n\n\n\n<p>Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img decoding=\"async\" width=\"773\" height=\"547\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Google small business review\" class=\"wp-image-34764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-156x110.png 156w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. <\/p>\n\n\n\n<p>As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"Google search small businesses\" class=\"wp-image-34765\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies.<\/p>\n\n\n\n<p>Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \u201chelp restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\u201d.<\/p>\n\n\n\n<p>As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Big tech companies would no longer be able to promote their products over competitors. <\/li><li>This could lead to more exposure for small businesses.<\/li><li>But it could also eliminate helpful tools. <\/li><li>Could potentially limit the number of choices for consumers.<\/li><\/ul>\n\n\n\n<p>Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to subscribe to our newsletter in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> up to your right!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026and how can it affect your small business? As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it\u2019s important to protect small businesses and consumers.\u00a0 Recently, the American Innovation and Choice Online Act (AICOA) has been proposed to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":35222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,19],"tags":[935,622],"class_list":{"0":"post-34694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-news","9":"tag-legislation","10":"tag-small-business","11":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. 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Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.&nbsp;<\/p>","content":[{"type":"text","data":"As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>.<\/p>","content":[{"type":"text","data":"Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">An Introduction to the American Innovation and Choice Online Act (AICOA)<\/h3>","content":"An Introduction to the American Innovation and Choice Online Act (AICOA)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. <\/p>","content":[{"type":"text","data":"The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This bill applies to <strong>\"covered platforms\", which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. <\/p>","content":[{"type":"text","data":"This bill applies to <strong>\"covered platforms\", which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties.<\/p>","content":[{"type":"text","data":"Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \"help offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\".<\/p>","content":[{"type":"text","data":"One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \"help offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Potential Pros and Cons of the AICOA<\/h4>","content":"Potential Pros and Cons of the AICOA","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. <\/p>","content":[{"type":"text","data":"Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h5 class=\"wp-block-heading\">Pros:<\/h5>","content":"Pros:","data":[],"style":{"align":"left","parent_style":{},"header":"h5","fontSize":"14px"}},{"type":"core\/paragraph","render":"<p><strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. <\/p>","content":[{"type":"text","data":"<strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses.<\/p>","content":[{"type":"text","data":"Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h5 class=\"wp-block-heading\">Cons:<\/h5>","content":"Cons:","data":[],"style":{"align":"left","parent_style":{},"header":"h5","fontSize":"14px"}},{"type":"core\/paragraph","render":"<p>Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. <\/p>","content":[{"type":"text","data":"Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations.<\/p>","content":[{"type":"text","data":"Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:<\/p>","content":[{"type":"text","data":"For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Fulfillment by Amazon. \" class=\"wp-image-34822\" width=\"800\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png","alt":"Fulfillment by Amazon. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":309,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. <\/p>","content":[{"type":"text","data":"Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How the AICOA Could Impact Small Business Owners<\/h3>","content":"How the AICOA Could Impact Small Business Owners","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even though the AICOA targets big tech companies, it could impact small businesses. <\/p>","content":[{"type":"text","data":"Even though the AICOA targets big tech companies, it could impact small businesses. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:<\/p>","content":[{"type":"text","data":"Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Google small business review\" class=\"wp-image-34764\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","alt":"Google small business review","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","linkDestination":"media","align":"center"},"style":{"width":773,"height":547,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. <\/p>","content":[{"type":"text","data":"If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:<\/p>","content":[{"type":"text","data":"As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"Google search small businesses\" class=\"wp-image-34765\" width=\"800\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png","alt":"Google search small businesses","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":547,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies.<\/p>","content":[{"type":"text","data":"However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \"help restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\".<\/p>","content":[{"type":"text","data":"Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \"help restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. <\/p>","content":[{"type":"text","data":"As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: <\/p>","content":[{"type":"text","data":"Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Big tech companies would no longer be able to promote their products over competitors. <\/li><li>This could lead to more exposure for small businesses.<\/li><li>But it could also eliminate helpful tools. <\/li><li>Could potentially limit the number of choices for consumers.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Big tech companies would no longer be able to promote their products over competitors. <\/li><li>This could lead to more exposure for small businesses.<\/li><li>But it could also eliminate helpful tools. <\/li><li>Could potentially limit the number of choices for consumers.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/34694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=34694"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/34694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/35222"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=34694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=34694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=34694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}