{"id":34694,"date":"2022-03-29T05:00:00","date_gmt":"2022-03-29T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34694"},"modified":"2022-03-28T12:32:39","modified_gmt":"2022-03-28T18:32:39","slug":"american-innovation-and-choice-online-act","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/","title":{"rendered":"\u00bfQu\u00e9 es la \"American Innovation and Choice Online Act\"?"},"content":{"rendered":"<h2 class=\"wp-block-heading\">...\u00bfy c\u00f3mo puede afectar a su peque\u00f1a empresa?<\/h2>\n\n\n\n<p>A medida que crece el mercado digital, muchos legisladores quieren disminuir el poder de los gigantes tecnol\u00f3gicos. Debido al tama\u00f1o y la influencia de estas empresas, los funcionarios sostienen que es importante <a href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">proteger a las peque\u00f1as empresas<\/a> y los consumidores.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a12c136e2f14\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a12c136e2f14\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#%E2%80%A6and_how_can_it_affect_your_small_business\" >...\u00bfy c\u00f3mo puede afectar a su peque\u00f1a empresa?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\" >Introducci\u00f3n a la Ley de Innovaci\u00f3n y Elecci\u00f3n en Internet (AICOA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#How_the_AICOA_Could_Impact_Small_Business_Owners\" >C\u00f3mo podr\u00eda afectar la AICOA a los peque\u00f1os empresarios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Recientemente, el <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Ley estadounidense de innovaci\u00f3n y elecci\u00f3n en l\u00ednea\">Ley estadounidense de innovaci\u00f3n y elecci\u00f3n en l\u00ednea<\/a> (AICOA) para limitar el control de las grandes empresas tecnol\u00f3gicas. Si se aprueba, <strong>esta legislaci\u00f3n impedir\u00eda la autopreferencia en empresas como Amazon o Google<\/strong>.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos del objetivo de la AICOA. A continuaci\u00f3n, le mostraremos c\u00f3mo podr\u00eda afectar a su peque\u00f1a empresa. Empecemos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\"><\/span>Introducci\u00f3n a la Ley de Innovaci\u00f3n y Elecci\u00f3n en Internet (AICOA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La AICOA es un proyecto de ley propuesto por senadores bipartidistas el 18 de octubre de 2021. Su objetivo es impedir que los gigantes tecnol\u00f3gicos utilicen su influencia para perjudicar a los rivales m\u00e1s peque\u00f1os. <\/p>\n\n\n\n<p>Este proyecto de ley se aplica a <strong>\u201cplataformas cubiertas\u201d, que son empresas en l\u00ednea con al menos 50 millones de usuarios activos mensuales o 100.000 usuarios empresariales mensuales.<\/strong> De aprobarse, la legislaci\u00f3n afectar\u00eda a grandes empresas como Amazon, Apple, Alphabet y Meta. <\/p>\n\n\n\n<p>Los senadores introdujeron esta legislaci\u00f3n para impedir que las grandes empresas promocionen sus propios productos. Si una empresa favorece sus productos en detrimento de otros competidores, podr\u00eda enfrentarse a sanciones civiles.<\/p>\n\n\n\n<p>Uno de los senadores que present\u00f3 este proyecto de ley, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senador John Kennedy<\/a>, afirma que diversificar\u00e1 las opciones de los consumidores. Seg\u00fan \u00e9l, este proyecto de ley \u201cayudar\u00e1 a ofrecer a los consumidores m\u00e1s opciones a precios competitivos de empresas en l\u00ednea, que es lo que se supone que la econom\u00eda estadounidense hace mejor\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Posibles ventajas e inconvenientes de la AICOA<\/h4>\n\n\n\n<p>Ahora que ya conoces la Ley de Innovaci\u00f3n y Elecci\u00f3n en Internet, vamos a comentar algunas de sus posibles ventajas e inconvenientes. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pros:<\/h5>\n\n\n\n<p><strong>Partidarios <\/strong>de la AICOA sostienen que limitar\u00eda el poder de las grandes empresas tecnol\u00f3gicas. Al impedir la autopreferenciaci\u00f3n, este proyecto de ley podr\u00eda permitir a las empresas m\u00e1s peque\u00f1as ganar m\u00e1s visibilidad y ventas. <\/p>\n\n\n\n<p>Grupos industriales como el <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Asociaci\u00f3n Nacional de Mayoristas-Distribuidores (NAW)\">Asociaci\u00f3n Nacional de Mayoristas-Distribuidores (NAW)<\/a>  afirman que las grandes empresas tecnol\u00f3gicas controlan y abusan del mercado del comercio electr\u00f3nico. Este proyecto de ley bipartidista podr\u00eda dar respuesta a estas preocupaciones y permitir a los consumidores acceder a productos de peque\u00f1as y medianas empresas.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Contras:<\/h5>\n\n\n\n<p>Aunque este proyecto de ley podr\u00eda ofrecer algunas ventajas, ha habido cierta resistencia. <strong>Opositores <\/strong>del proyecto de ley dicen que la AICOA podr\u00eda <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"perjudican activamente a los consumidores\">perjudican activamente a los consumidores<\/a>. <\/p>\n\n\n\n<p>Algunas empresas, como Amazon, buscan opciones m\u00e1s baratas para sus clientes. Este proyecto de ley podr\u00eda impedirles realizar este servicio. En lugar de encontrar productos que puedan atraer a los consumidores, las grandes empresas tecnol\u00f3gicas podr\u00edan empezar a recomendar productos basados en normativas gubernamentales.<\/p>\n\n\n\n<p>Por ejemplo, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Cumplimiento por Amazon\">Cumplimiento por Amazon<\/a> podr\u00eda marcar menos productos como elegibles para Amazon Prime, lo que llevar\u00eda a <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"menos opciones para los compradores\">menos opciones para los compradores<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Cumplimiento por Amazon. \" class=\"wp-image-34822\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-300x90.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-768x232.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1536x463.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-564x170.png 564w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-840x253.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1216x367.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-700x211.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-156x47.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1080x326.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Adem\u00e1s, este escenario podr\u00eda impedir a las peque\u00f1as empresas vender en Amazon. Como tal, podr\u00eda reducir los ingresos globales de algunas empresas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_AICOA_Could_Impact_Small_Business_Owners\"><\/span>C\u00f3mo podr\u00eda afectar la AICOA a los peque\u00f1os empresarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque la AICOA se dirige a las grandes empresas tecnol\u00f3gicas, podr\u00eda afectar a las peque\u00f1as empresas. <\/p>\n\n\n\n<p>Actualmente, las peque\u00f1as empresas tienen acceso a <a href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"herramientas de marketing \u00fatiles\">herramientas de marketing \u00fatiles<\/a> como la B\u00fasqueda de Google, Google Maps y Google My Business. Estos servicios gratuitos le permiten mostrar informaci\u00f3n sobre su tienda y responder a las opiniones online:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img decoding=\"async\" width=\"773\" height=\"547\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Revisi\u00f3n de peque\u00f1as empresas de Google\" class=\"wp-image-34764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-156x110.png 156w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Si se aprueba este proyecto de ley, es posible que se proh\u00edba a Google incluir esta importante informaci\u00f3n. Herramientas como Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">puede no integrarse correctamente<\/a>. <\/p>\n\n\n\n<p>Como resultado, cuando los usuarios en l\u00ednea buscan negocios locales, es posible que no vean informaci\u00f3n relevante como horarios de apertura, ubicaciones e informaci\u00f3n de contacto:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"B\u00fasqueda en Google Peque\u00f1as empresas\" class=\"wp-image-34765\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Sin embargo, la AICOA podr\u00eda tener algunas ventajas. Si se aprueba, podr\u00eda ayudar a tu peque\u00f1a empresa a competir en el mercado digital contra las grandes empresas tecnol\u00f3gicas.<\/p>\n\n\n\n<p>M\u00e1s de 35 peque\u00f1as y medianas empresas <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">apoye el proyecto de ley<\/a> porque apunta a la autopreferencia. En una carta enviada a la Comisi\u00f3n Judicial del Senado, los empresarios afirmaban que podr\u00eda \u201cayudar a restablecer la competencia en el mercado digital y eliminar barreras para que los consumidores elijan los servicios que desean\u201d.<\/p>\n\n\n\n<p>A medida que grandes empresas tecnol\u00f3gicas como Amazon sigan creciendo, podr\u00edan dominar el comercio electr\u00f3nico, haciendo imposible que las empresas m\u00e1s peque\u00f1as puedan competir. Este nuevo proyecto de ley podr\u00eda limitar el poder de las grandes empresas y permitir a los consumidores apoyar a las empresas m\u00e1s peque\u00f1as. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>He aqu\u00ed un r\u00e1pido desglose. Si se aprueba, la American Innovation and Choice Act (AICOA) podr\u00eda afectar a los siguientes cambios: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Las grandes empresas tecnol\u00f3gicas ya no podr\u00edan promocionar sus productos por encima de los competidores. <\/li><li>Esto podr\u00eda dar lugar a una mayor exposici\u00f3n de las peque\u00f1as empresas.<\/li><li>Pero tambi\u00e9n podr\u00eda eliminar herramientas \u00fatiles. <\/li><li>Podr\u00eda limitar el n\u00famero de opciones para los consumidores.<\/li><\/ul>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre el impacto de la Ley de Innovaci\u00f3n y Elecci\u00f3n Estadounidense en su empresa? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de suscribirte a nuestro bolet\u00edn en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1a tu derecha!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u2026and how can it affect your small business? As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it\u2019s important to protect small businesses and consumers.\u00a0 Recently, the American Innovation and Choice Online Act (AICOA) has been proposed to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":35222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,19],"tags":[935,622],"class_list":{"0":"post-34694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-news","9":"tag-legislation","10":"tag-small-business","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. We&#039;ll show you the pros and cons and help you figure out it if matters to you.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"what is the aicoa,what is the american innovation and choice online act,legislation,small business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What is the \u201cAmerican Innovation and Choice Online Act\u201d?\" \/>\n\t\t<meta property=\"og:description\" content=\"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. We&#039;ll show you the pros and cons and help you figure out it if matters to you.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/AICOA-1.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/AICOA-1.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-03-29T11:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-03-28T18:32:39+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What is the \u201cAmerican Innovation and Choice Online Act\u201d?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. We&#039;ll show you the pros and cons and help you figure out it if matters to you.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/AICOA-1.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#blogposting\",\"name\":\"What is the \\u201cAmerican Innovation and Choice Online Act\\u201d?\",\"headline\":\"What is the \\u201cAmerican Innovation and Choice Online Act\\u201d?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/AICOA-1.jpg\",\"width\":1480,\"height\":832,\"caption\":\"What is the American Innovation and Choice Online Act?\"},\"datePublished\":\"2022-03-29T05:00:00-04:00\",\"dateModified\":\"2022-03-28T12:32:39-04:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#webpage\"},\"articleSection\":\"Case Studies, News, legislation, small business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/news\\\/#listItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#listItem\",\"name\":\"What is the \\u201cAmerican Innovation and Choice Online Act\\u201d?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#listItem\",\"position\":3,\"name\":\"What is the \\u201cAmerican Innovation and Choice Online Act\\u201d?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1779376454\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/\",\"name\":\"What is the \\u201cAmerican Innovation and Choice Online Act\\u201d?\",\"description\":\"The \\\"American Innovation and Choice Online Act\\\" could affect small businesses. We'll show you the pros and cons and help you figure out it if matters to you.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/AICOA-1.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"What is the American Innovation and Choice Online Act?\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/american-innovation-and-choice-online-act\\\/#mainImage\"},\"datePublished\":\"2022-03-29T05:00:00-04:00\",\"dateModified\":\"2022-03-28T12:32:39-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>What is the \u201cAmerican Innovation and Choice Online Act\u201d?<\/title>\n\n","aioseo_head_json":{"title":"\u00bfQu\u00e9 es la \"American Innovation and Choice Online Act\"?","description":"La \"American Innovation and Choice Online Act\" podr\u00eda afectar a las peque\u00f1as empresas. Le mostraremos los pros y los contras y le ayudaremos a averiguar si le importa.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/","robots":"max-image-preview:large","keywords":"what is the aicoa,what is the american innovation and choice online act,legislation,small business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#blogposting","name":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?","headline":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/AICOA-1.jpg","width":1480,"height":832,"caption":"What is the American Innovation and Choice Online Act?"},"datePublished":"2022-03-29T05:00:00-04:00","dateModified":"2022-03-28T12:32:39-04:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#webpage"},"articleSection":"Case Studies, News, legislation, small business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/news\/#listItem","name":"News"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/news\/#listItem","position":2,"name":"News","item":"https:\/\/memberpress.com\/es\/blog\/category\/news\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#listItem","name":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#listItem","position":3,"name":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/news\/#listItem","name":"News"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1779376454"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/","name":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?","description":"The \"American Innovation and Choice Online Act\" could affect small businesses. We'll show you the pros and cons and help you figure out it if matters to you.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/AICOA-1.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#mainImage","width":1480,"height":832,"caption":"What is the American Innovation and Choice Online Act?"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/#mainImage"},"datePublished":"2022-03-29T05:00:00-04:00","dateModified":"2022-03-28T12:32:39-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?","og:description":"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. We'll show you the pros and cons and help you figure out it if matters to you.","og:url":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/AICOA-1.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/AICOA-1.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2022-03-29T11:00:00+00:00","article:modified_time":"2022-03-28T18:32:39+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?","twitter:description":"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. We'll show you the pros and cons and help you figure out it if matters to you.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/AICOA-1.jpg"},"aioseo_meta_data":{"post_id":"34694","title":null,"description":"La \"American Innovation and Choice Online Act\" podr\u00eda afectar a las peque\u00f1as empresas. Le mostraremos los pros y los contras y le ayudaremos a averiguar si le importa.","keywords":[{"label":"what is the aicoa","value":"what is the aicoa"},{"label":"what is the american innovation and choice online act","value":"what is the american innovation and choice online act"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:13:10","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-03-07 21:35:19","updated":"2026-03-03 15:02:12"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/news\/\" title=\"News\">News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat is the \u201cAmerican Innovation and Choice Online Act\u201d?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"News","link":"https:\/\/memberpress.com\/es\/blog\/category\/news\/"},{"label":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?","link":"https:\/\/memberpress.com\/es\/blog\/american-innovation-and-choice-online-act\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">...and how can it affect your small business?<\/h2>","content":"...\u00bfy c\u00f3mo puede afectar a su peque\u00f1a empresa?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.&nbsp;<\/p>","content":[{"type":"text","data":"As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>.<\/p>","content":[{"type":"text","data":"Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">An Introduction to the American Innovation and Choice Online Act (AICOA)<\/h3>","content":"Introducci\u00f3n a la Ley de Innovaci\u00f3n y Elecci\u00f3n en Internet (AICOA)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. <\/p>","content":[{"type":"text","data":"The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This bill applies to <strong>\"covered platforms\", which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. <\/p>","content":[{"type":"text","data":"This bill applies to <strong>\"covered platforms\", which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties.<\/p>","content":[{"type":"text","data":"Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \"help offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\".<\/p>","content":[{"type":"text","data":"One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \"help offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Potential Pros and Cons of the AICOA<\/h4>","content":"Posibles ventajas e inconvenientes de la AICOA","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. <\/p>","content":[{"type":"text","data":"Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h5 class=\"wp-block-heading\">Pros:<\/h5>","content":"Pros:","data":[],"style":{"align":"left","parent_style":{},"header":"h5","fontSize":"14px"}},{"type":"core\/paragraph","render":"<p><strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. <\/p>","content":[{"type":"text","data":"<strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses.<\/p>","content":[{"type":"text","data":"Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h5 class=\"wp-block-heading\">Cons:<\/h5>","content":"Contras:","data":[],"style":{"align":"left","parent_style":{},"header":"h5","fontSize":"14px"}},{"type":"core\/paragraph","render":"<p>Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. <\/p>","content":[{"type":"text","data":"Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations.<\/p>","content":[{"type":"text","data":"Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:<\/p>","content":[{"type":"text","data":"For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Fulfillment by Amazon. \" class=\"wp-image-34822\" width=\"800\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png","alt":"Fulfillment by Amazon. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":309,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. <\/p>","content":[{"type":"text","data":"Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How the AICOA Could Impact Small Business Owners<\/h3>","content":"C\u00f3mo podr\u00eda afectar la AICOA a los peque\u00f1os empresarios","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even though the AICOA targets big tech companies, it could impact small businesses. <\/p>","content":[{"type":"text","data":"Even though the AICOA targets big tech companies, it could impact small businesses. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:<\/p>","content":[{"type":"text","data":"Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Google small business review\" class=\"wp-image-34764\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","alt":"Google small business review","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","linkDestination":"media","align":"center"},"style":{"width":773,"height":547,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. <\/p>","content":[{"type":"text","data":"If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:<\/p>","content":[{"type":"text","data":"As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"Google search small businesses\" class=\"wp-image-34765\" width=\"800\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png","alt":"Google search small businesses","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":547,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies.<\/p>","content":[{"type":"text","data":"However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \"help restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\".<\/p>","content":[{"type":"text","data":"Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \"help restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. <\/p>","content":[{"type":"text","data":"As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: <\/p>","content":[{"type":"text","data":"Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Big tech companies would no longer be able to promote their products over competitors. <\/li><li>This could lead to more exposure for small businesses.<\/li><li>But it could also eliminate helpful tools. <\/li><li>Could potentially limit the number of choices for consumers.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Las grandes empresas tecnol\u00f3gicas ya no podr\u00edan promocionar sus productos por encima de los competidores. <\/li><li>Esto podr\u00eda dar lugar a una mayor exposici\u00f3n de las peque\u00f1as empresas.<\/li><li>Pero tambi\u00e9n podr\u00eda eliminar herramientas \u00fatiles. <\/li><li>Podr\u00eda limitar el n\u00famero de opciones para los consumidores.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/34694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=34694"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/34694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/35222"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=34694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=34694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=34694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}