{"id":34873,"date":"2022-06-07T05:00:00","date_gmt":"2022-06-07T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34873"},"modified":"2022-11-16T15:13:47","modified_gmt":"2022-11-16T22:13:47","slug":"make-keyword-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/","title":{"rendered":"C\u00f3mo hacer una lista de palabras clave para tu negocio online (4 pasos)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\"><\/span>Descubra qu\u00e9 es una lista de palabras clave y c\u00f3mo crear y utilizar una buena puede significar m\u00e1s tr\u00e1fico para su sitio.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El lanzamiento de su sitio web es un momento hist\u00f3rico para su empresa. Un sitio web especializado ofrece la posibilidad de mejorar el marketing y las ventas. Sin embargo, es posible que le cueste alcanzar la posici\u00f3n en los motores de b\u00fasqueda y el nivel de tr\u00e1fico que desea.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac551c0ce5dd\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac551c0ce5dd\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\" >Descubra qu\u00e9 es una lista de palabras clave y c\u00f3mo crear y utilizar una buena puede significar m\u00e1s tr\u00e1fico para su sitio.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#Why_Keyword_Research_Is_Important\" >Por qu\u00e9 es importante investigar las palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\" >C\u00f3mo hacer una lista de palabras clave para tu negocio online (en 4 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#Step_1_Understand_the_Different_Types_of_Keywords\" >Paso 1 Comprender los distintos tipos de palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#Step_2_Consider_Your_Target_Audience_and_Niche\" >Paso 2 Considere su p\u00fablico objetivo y su nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#Step_3_Use_the_Right_Keyword_Research_Tools\" >Paso 3 Utilizar las herramientas de b\u00fasqueda de palabras clave adecuadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\" >Paso 4 Lluvia de ideas sobre palabras clave y perfeccionamiento de la lista<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#Incorporating_Your_Keywords_into_Your_Website\" >Incorporar las palabras clave a su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Para mejorar tus resultados, te conviene<strong> hacer un uso inteligente de las palabras clave<\/strong>. Cuando se hace correctamente, la optimizaci\u00f3n de palabras clave puede marcar una gran diferencia en su visibilidad en l\u00ednea y en sus ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La b\u00fasqueda de palabras clave es vital para <a href=\"https:\/\/memberpress.com\/es\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estrategia de optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> eso te proporcionar\u00e1 muchas visitas y clics relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, veremos c\u00f3mo las palabras clave y frases adecuadas pueden mejorar tu posicionamiento SEO y aumentar el tr\u00e1fico de tu p\u00e1gina web. Tambi\u00e9n te daremos algunos consejos para que puedas crear tu propia lista. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keyword_Research_Is_Important\"><\/span>Por qu\u00e9 es importante investigar las palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de las veces, las \u201cpalabras clave\u201d no son en absoluto palabras sueltas. Son <em>frases<\/em> que una persona utiliza para describir lo que busca en Internet. Cuando Google y otros motores de b\u00fasqueda recomiendan p\u00e1ginas, estos <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">hacer sus recomendaciones<\/a> basada en parte en la presencia de estos t\u00e9rminos importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres que las personas adecuadas encuentren tu p\u00e1gina web, tendr\u00e1s que asegurarte de que incluya palabras clave que sean relevantes para las necesidades e intereses de esas personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si <a href=\"https:\/\/memberpress.com\/es\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">gestionar un club de fitness en l\u00ednea<\/a>Por ejemplo, es posible que desee atraer la atenci\u00f3n de los usuarios que buscan frases como \"c\u00f3mo perder peso\":<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"Una b\u00fasqueda en Google de &quot;c\u00f3mo adelgazar&quot;.\" class=\"wp-image-36166\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-300x213.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-768x546.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-239x170.png 239w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-840x597.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-962x684.png 962w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-700x498.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-156x111.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1080x768.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Es fundamental centrarse en los t\u00e9rminos de b\u00fasqueda que utiliza realmente tu p\u00fablico objetivo. Por lo tanto, <strong>aprender a realizar correctamente la b\u00fasqueda de palabras clave es una parte importante de una estrategia SEO eficaz<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si identifica correctamente las frases que la gente teclea para encontrar sitios web como el suyo, podr\u00e1 <strong>aumente su tr\u00e1fico<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\"><\/span>C\u00f3mo hacer una lista de palabras clave para tu negocio online (en 4 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de a\u00f1adir palabras clave a su sitio web, debe <a href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/\">crear una lista<\/a> de t\u00e9rminos a utilizar. Este proceso consta de cuatro sencillos pasos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Different_Types_of_Keywords\"><\/span>Paso 1: Comprender los distintos tipos de palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, es importante comprender que no todas las palabras clave son iguales. Existen diversos tipos, cada uno con su propio enfoque y sus propios casos de uso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img decoding=\"async\" width=\"1023\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"tipos de palabras clave\" class=\"wp-image-36568\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-300x100.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-768x256.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-510x170.jpg 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-840x280.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-700x233.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-156x52.jpg 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se indican los tipos m\u00e1s comunes de palabras clave junto con <strong>ejemplos que podr\u00eda utilizar si dirigiera un sitio web de socios de gimnasios en l\u00ednea<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave cortas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las palabras clave de cola corta suelen constar de tres palabras o menos. Son <strong>amplio<\/strong> <strong>y altamente competitivo<\/strong> (lo que significa que muchos sitios web se dirigen a ellos).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave de cola corta:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Clases de fitness<\/li><li>Formaci\u00f3n en l\u00ednea<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave de cola larga<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las palabras clave de cola larga son <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">frases m\u00e1s espec\u00edficas<\/a> de m\u00e1s de tres palabras. Hay menos gente que las busca, pero son mucho menos competitivas y pueden resultar mucho m\u00e1s relevantes para tu negocio. <strong>Las palabras clave de cola larga son las que debes buscar en tu lista de palabras clave.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave de cola larga:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Los mejores sitios de entrenamiento f\u00edsico para mujeres<\/li><li>Clases avanzadas de fitness para mayores<\/li><li>Coaching en l\u00ednea para perder peso<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave frescas y perennes<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Los t\u00e9rminos \"frescos\" son aquellos <strong>tendencias en tiempo real<\/strong> gracias a acontecimientos recientes. Las palabras clave \"Evergreen\" son <strong>siempre relevante<\/strong> \u2013 no cambian con el tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave frescas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ventas flash de clases de fitness en l\u00ednea<\/li><li>El tiempo ahora mismo<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave perennes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Calor\u00edas quemadas por hora caminando<\/li><li>Citas de \u00e9xito para fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave que definen el producto<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las palabras clave que definen el producto son palabras y frases que <strong>describir productos o servicios espec\u00edficos<\/strong>. Suelen tener menor volumen de b\u00fasquedas, pero devuelven un alto \u00edndice de conversi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave que definen el producto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>cordones para zapatillas de cross-training<\/li><li>Mesa de ordenador de pie<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave que definen al cliente<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Palabras clave que definen al cliente <strong>buscan atraer a un p\u00fablico determinado<\/strong>. Describen a los individuos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave que definen al cliente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Estudiantes con sobrepeso<\/li><li>Aficionados al fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave geogr\u00e1ficas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\"Palabras clave \"Geo <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">dirigirse a un lugar concreto<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave geogr\u00e1ficas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Preparaci\u00f3n f\u00edsica en Chicago<\/li><li>Coaching sanitario en Los \u00c1ngeles<\/li><li>Clases de fitness cerca de m\u00ed<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Nota sobre la intenci\u00f3n<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando una persona escribe una palabra clave, siempre hay algo que \u201cbusca\u201d. Es decir, hay <em><strong>intento <\/strong><\/em>detr\u00e1s de esas palabras clave. Lo que buscan puede ser de car\u00e1cter informativo, de navegaci\u00f3n o transaccional. Puedes y debes seleccionar palabras clave para tu sitio web que <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">coinciden con esas diversas intenciones<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave y sus intenciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informaci\u00f3n<\/strong>: \"calor\u00edas quemadas por hora caminando\" (este usuario busca una respuesta sencilla a una pregunta sobre la quema de calor\u00edas)<\/li><li><strong>Navegaci\u00f3n<\/strong>: \"clases de fitness cerca de m\u00ed\" (esta persona quiere saber si se imparten clases de fitness cerca de su domicilio)<\/li><li><strong>Transaccional<\/strong>: \u201cc\u00f3digo de descuento para coaching online\u201d (es obvio que este usuario quiere realizar una compra, ya que ha mencionado un c\u00f3digo de descuento)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bueno, ah\u00ed lo tienes. Estos son los principales tipos de palabras clave. Ten en cuenta que no es necesario que las utilices todas en el SEO de tu sitio web. De hecho, lo mejor es empezar centr\u00e1ndote en unas pocas que sean muy relevantes para tus objetivos, tu nicho y tu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Consider_Your_Target_Audience_and_Niche\"><\/span>Paso 2: Considere su p\u00fablico objetivo y su nicho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuanto mejor conozca a su p\u00fablico, con mayor precisi\u00f3n podr\u00e1 predecir lo que puede estar buscando, as\u00ed como las intenciones que hay detr\u00e1s de sus b\u00fasquedas. Por tanto, <strong>el estudio de mercado es esencial<\/strong> en la elaboraci\u00f3n de una buena lista de palabras clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso es <a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifique a su p\u00fablico objetivo<\/a>. Puede hacerlo investigando <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">el nicho de mercado de tu empresa<\/a>. Tambi\u00e9n puede <strong>investigue a sus competidores y a sus clientes actuales<\/strong> (si los tiene). <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"ilustraci\u00f3n del p\u00fablico destinatario\" class=\"wp-image-36569\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando ya tengas una lista de clientes bastante amplia, te interesar\u00e1 <strong>realizar una encuesta sobre investigaci\u00f3n y desarrollo (I+D)<\/strong>. Puede contratar a una organizaci\u00f3n especializada para que realice su encuesta, pero eso puede resultar caro. Un plugin para crear formularios de buena calidad es una opci\u00f3n mucho mejor (y m\u00e1s asequible) para peque\u00f1as empresas y startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> o <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formas formidables<\/a>. Ambos incluyen excelentes creadores de encuestas f\u00e1ciles de usar con s\u00f3lidas herramientas de an\u00e1lisis e informes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si dispone de datos sobre su p\u00fablico objetivo, podr\u00e1 <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una personalidad del comprador<\/a>. Se trata de un <strong>descripci\u00f3n detallada de su cliente ideal<\/strong>Entre otras cosas, por ejemplo, ubicaci\u00f3n, nivel de ingresos, preferencias, ocupaci\u00f3n, aficiones, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta informaci\u00f3n sobre tus clientes potenciales espec\u00edficos, podr\u00e1s elaborar una lista de palabras clave capaz de atraer a las personas con mayor probabilidad de comprar lo que ofreces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Right_Keyword_Research_Tools\"><\/span>Paso 3: Utilice las herramientas de b\u00fasqueda de palabras clave adecuadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que sepas <em>que <\/em>con quien est\u00e1s hablando, es hora de encontrar las palabras adecuadas para dirigirte a \u00e9l o ella. Y eso resulta mil veces m\u00e1s f\u00e1cil si dispones de las herramientas adecuadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay much\u00edsimas herramientas de SEO disponibles, y todas tienen caracter\u00edsticas diferentes. Sin embargo, si lo que buscas es la <strong>las mejores herramientas listas para usar<\/strong> que se adaptar\u00e1n a la mayor\u00eda de las situaciones; con estas tres opciones (sin ning\u00fan orden concreto) no te equivocar\u00e1s:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificador de palabras clave de Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tendencias de Google<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Palabras clave en todas partes<\/a>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Keyword Planner es una gran primera opci\u00f3n, con un mont\u00f3n de caracter\u00edsticas b\u00e1sicas que ofrecen la m\u00e1xima precisi\u00f3n y datos directamente de Google:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio del Planificador de palabras clave de Google\" class=\"wp-image-35968\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-300x198.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-768x506.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-258x170.jpeg 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-700x461.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-156x103.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La gente suele pasar por alto YouTube, pero los usuarios buscan en YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">m\u00e1s que cualquier otro sitio web<\/a> junto al propio Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Trends te permite ver qu\u00e9 palabras clave est\u00e1n ganando tracci\u00f3n en esta plataforma de v\u00eddeo.<\/strong> Tambi\u00e9n le ofrece otras estad\u00edsticas de tendencias a largo plazo que son perfectas para analizar sus palabras clave perennes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de Google Trends\" class=\"wp-image-35969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-300x181.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-768x464.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-282x170.jpeg 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-700x423.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-156x94.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, Keywords Everywhere ofrece datos de palabras clave de eBay y Amazon. Tambi\u00e9n cuenta con una impresionante integraci\u00f3n con Chrome y Firefox:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de Keywords Anywhere\" class=\"wp-image-35970\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-300x197.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-768x504.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-259x170.jpeg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-700x459.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-156x102.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si su sitio web <a href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">basado en WordPress<\/a>tiene un abanico adicional de opciones. Hay muchas <a href=\"https:\/\/memberpress.com\/es\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excelentes plugins SEO<\/a> que pueden ayudarle a encontrar y utilizar eficazmente las palabras clave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\"><\/span>Paso 4: Lluvia de ideas sobre palabras clave y perfeccionamiento de la lista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tengas tu p\u00fablico y tus herramientas, es el momento de investigar un poco y elaborar tu lista. Cada herramienta que utilices seguir\u00e1 un proceso diferente. Veamos el ejemplo de Keywords Everywhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras instalar y activar la extensi\u00f3n <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">para Chrome<\/a> o <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, entra en la p\u00e1gina web de un competidor y abre una p\u00e1gina o un producto popular. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, utilice la herramienta \"Analizar p\u00e1gina\", y la extensi\u00f3n le devolver\u00e1 una lista de palabras clave que puede exportar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Captura de pantalla de Keywords Anywhere mostrando la p\u00e1gina de an\u00e1lisis\" class=\"wp-image-35973\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-300x171.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-768x437.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-299x170.jpeg 299w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-700x398.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, puedes filtrar las palabras clave para encontrar los mejores resultados. Por ejemplo, si buscas palabras clave de cola larga, te interesar\u00e1 seleccionar aquellas que tengan cuatro o m\u00e1s palabras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ampliar el men\u00fa desplegable <em>Mostrar todas las frases de palabras clave<\/em> y seleccione la opci\u00f3n adecuada. La pantalla se actualizar\u00e1 para mostrar s\u00f3lo las palabras clave que coincidan con sus criterios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas otras opciones para filtrar, y puedes utilizar tantas como necesites:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Captura de pantalla de Keywords Anywhere mostrando una lista filtrada\" class=\"wp-image-35975\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-300x170.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-768x436.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-700x397.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Repite este proceso para analizar tantos sitios web de la competencia como quieras. Solo aseg\u00farate de que sean populares y tengan mucho tr\u00e1fico. De ese modo, sabr\u00e1s que las palabras clave resultantes ser\u00e1n relevantes para tu p\u00fablico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener los mejores resultados, tambi\u00e9n te recomendamos que contin\u00faes con <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">una herramienta como Keyword Planner<\/a> para encontrar t\u00e9rminos que sus competidores pueden haber pasado por alto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Your_Keywords_into_Your_Website\"><\/span>Incorporar las palabras clave a su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas elaborado tu lista perfecta de palabras clave, el siguiente paso es incorporar esas palabras al contenido de tu p\u00e1gina web. A continuaci\u00f3n te ofrecemos dos reglas generales para hacerlo de forma eficaz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"a\u00f1adir palabras clave al contenido de su web\" class=\"wp-image-36570\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Una p\u00e1gina para cada palabra clave<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No utilices la misma palabra clave en varias p\u00e1ginas (\u00a1o podr\u00edas acabar compitiendo contigo mismo!). Eso no quiere decir que no debas utilizar la misma palabra clave en m\u00e1s de una p\u00e1gina (\u00a1ser\u00eda imposible no hacerlo!). Simplemente, no conviene que una sola palabra clave sea la <em>enfoque principal <\/em>de m\u00e1s de una p\u00e1gina.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. No utilices el \u201crelleno de palabras clave\u201d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Evita el \u201crelleno de palabras clave\u201d. Esto ocurre cuando utilizas una palabra clave tantas veces en una misma p\u00e1gina que resulta rid\u00edculo. Aqu\u00ed tienes un ejemplo de relleno:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Incorpore su palabra clave de enfoque s\u00f3lo donde encaje de forma natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dispara a <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre tres y seis<\/a>&nbsp;palabras clave por p\u00e1gina, y piense detenidamente en&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">qu\u00e9 coloca d\u00f3nde<\/a>. Las p\u00e1ginas de productos tienen requisitos diferentes a los de las \u00e1reas no comerciales de su sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas gu\u00edas en Internet que pueden ayudarte <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aproveche al m\u00e1ximo sus palabras clave<\/a>. Y tambi\u00e9n hay un mont\u00f3n de herramientas incre\u00edbles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las m\u00e1s recomendables es <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"Todo en uno SEO (AIOSEO)\">Todo en uno SEO (AIOSEO)<\/a>una herramienta que le ayuda a maximizar su SEO de m\u00faltiples maneras. Una de las funciones m\u00e1s \u00fatiles es su herramienta de an\u00e1lisis de redacci\u00f3n. Te ayuda a encontrar el punto \u00f3ptimo para la colocaci\u00f3n de palabras clave en todo, desde el cuerpo del texto y los encabezados hasta los metadatos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si la p\u00e1gina web de tu empresa no est\u00e1 generando el tr\u00e1fico y los ingresos que deseas, las palabras clave son una soluci\u00f3n para mejorar tu posicionamiento y aumentar las ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementar estas poderosas palabras en su sitio web es f\u00e1cil. S\u00f3lo tiene que saber d\u00f3nde utilizarlas y qu\u00e9 es lo que busca su p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para encontrar y recopilar las palabras clave perfectas, te conviene:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Conozca los distintos tipos de palabras clave.<\/li><li>Averig\u00fce qu\u00e9 buscan sus clientes objetivo.<\/li><li>Elija sus herramientas de b\u00fasqueda de palabras clave.<\/li><li>Haga una lluvia de ideas sobre palabras clave y afine su lista.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Con un poco de tiempo, esfuerzo y cuidado, deber\u00eda empezar a ver sus esfuerzos de escritura dando sus frutos en el aumento de tr\u00e1fico org\u00e1nico. Si tienes alguna idea, consejo o pregunta sobre el uso de palabras clave y c\u00f3mo hacer una lista de palabras clave, h\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what a keyword list is and how creating and using a good one can mean more traffic to your site. Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. 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