{"id":34874,"date":"2022-06-09T05:00:00","date_gmt":"2022-06-09T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34874"},"modified":"2022-11-16T15:13:46","modified_gmt":"2022-11-16T22:13:46","slug":"prepare-online-business-metaverse","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/","title":{"rendered":"C\u00f3mo preparar su negocio en l\u00ednea para el metaverso (en 4 pasos)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Ya sabe que crear un sitio web es una de las mejores formas de construir y hacer crecer su negocio. Sin embargo, a medida que Internet evoluciona, tienes que plantearte adaptarte a las nuevas t\u00e9cnicas de creaci\u00f3n de contenidos. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f516cfd7c72\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f516cfd7c72\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#What_is_the_Metaverse\" >\u00bfQu\u00e9 es el Metaverso?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#Why_You_Should_Consider_Preparing_Your_Business_for_the_Metaverse\" >Por qu\u00e9 deber\u00eda plantearse preparar su empresa para el metaverso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#How_to_Prepare_Your_Online_Business_for_the_Metaverse_In_4_Steps\" >C\u00f3mo preparar su negocio en l\u00ednea para el metaverso (en 4 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#Step_1_Start_Thinking_About_User_Experience\" >Paso 1 Empezar a pensar en la experiencia del usuario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#Step_2_Strengthen_Your_Online_Presence\" >Paso 2 Refuerce su presencia en Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#Step_3_Target_the_Right_Audience\" >Paso 3 Dirigirse al p\u00fablico adecuado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#Step_4_Create_Adaptable_Online_Courses\" >Paso 4 Crear cursos en l\u00ednea adaptables<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>De lo contrario, podr\u00eda perder las mejores oportunidades.<\/p>\n\n\n\n<p>Al trasladar su empresa al <a href=\"https:\/\/about.facebook.com\/meta\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">metaverso<\/a>puede desarrollar experiencias m\u00e1s envolventes para sus clientes. <\/p>\n\n\n\n<p>Tanto si crea un <strong>aula virtual pr\u00e1ctica<\/strong> o un <strong>evento comercial interactivo<\/strong>El metaverso podr\u00eda presentar nuevas e incre\u00edbles oportunidades para su negocio.<\/p>\n\n\n\n<p>En este art\u00edculo explicaremos qu\u00e9 es el metaverso y por qu\u00e9 es importante. A continuaci\u00f3n, le mostraremos c\u00f3mo puede empezar a preparar su negocio para esta nueva y emocionante plataforma. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Metaverse\"><\/span>\u00bfQu\u00e9 es el Metaverso?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En <a href=\"https:\/\/about.facebook.com\/meta\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"metaverso\">metaverso<\/a> fue originalmente una idea genial en una novela de ciencia ficci\u00f3n. Y hoy es una <strong>concepto real en desarrollo <\/strong>por los creadores de Facebook. (Tal vez la vida realmente <em>hace <\/em>imitar el arte) <\/p>\n\n\n\n<p>En pocas palabras, el metaverso ser\u00e1 un <strong>Internet en 3D<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-1024x624.png\" alt=\"P\u00e1gina web del metaverso\" class=\"wp-image-36984\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-1024x624.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-1536x936.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-2048x1248.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-279x170.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-840x512.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-1122x684.png 1122w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-1690x1030.png 1690w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-700x427.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Meta-Metaverse-2-1080x658.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>La teor\u00eda del metaverso es crear un espacio virtual paralelo a la vida real. Utilizando un avatar 3D, podr\u00e1s hacer cualquier cosa, como comprar una casa, comer, ducharte y mucho m\u00e1s.<\/p>\n\n\n\n<p>En estos momentos, el metaverso es un concepto muy te\u00f3rico. Como a\u00fan se est\u00e1 desarrollando, no sabemos exactamente qu\u00e9 incluir\u00e1 ni qu\u00e9 efectos tendr\u00e1.<\/p>\n\n\n\n<p>Sin embargo, si el metaverso cobra vida, podr\u00eda tener un grave impacto en la econom\u00eda digital. <\/p>\n\n\n\n<p>El metaverso podr\u00eda convertirse en el lugar central para <a href=\"https:\/\/www.entrepreneur.com\/article\/403080\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"compra y venta de productos virtuales\">compra y venta de productos virtuales<\/a>. Y eso tiene el potencial de cambiar dr\u00e1sticamente la forma en que las empresas comercializan, marcan y anuncian sus productos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Preparing_Your_Business_for_the_Metaverse\"><\/span>Por qu\u00e9 deber\u00eda plantearse preparar su empresa para el metaverso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>No son pocos los expertos que creen que el metaverso podr\u00eda acabar siendo un <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-17\/metaverse-is-a-multitrillion-dollar-opportunity-epic-ceo-says\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"multimillonaria\">multimillonaria<\/a> de mercado.<\/strong> Naturalmente, esto ha animado a muchas empresas y negocios a aprovechar y subirse al tren.<\/p>\n\n\n\n<p>Por ejemplo, <a href=\"https:\/\/www.sothebys.com\/en\/articles\/next-stop-the-metaverse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Sotheby&#039;s\">Sotheby's<\/a> present\u00f3 recientemente una casa de subastas digital con una selecci\u00f3n de <a href=\"https:\/\/www.theverge.com\/22310188\/nft-explainer-what-is-blockchain-crypto-art-faq\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">fichas no fungibles (NFT)<\/a>. Esta casa de subastas es ahora el primer mercado inmersivo centrado en la NFT:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-1024x559.png\" alt=\"El metaverso de Sotheby&#039;s\" class=\"wp-image-36986\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-1536x839.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-2048x1118.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-1832x1000.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Sothebys-Metaverse-1080x590.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Dado que el metaverso es un concepto nuevo, <strong>todav\u00eda tienes la oportunidad de entrar en la planta baja<\/strong>. Si juega bien sus cartas, su empresa podr\u00eda ser una de las primeras en ofrecer un servicio \u00fanico, <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-keep-virtual-learners-engaged-in-your-online-course\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"experiencia virtual\">experiencia virtual<\/a> para sus clientes.<\/p>\n\n\n\n<p>El metaverso podr\u00eda conducir a <strong>formas completamente nuevas de <a href=\"https:\/\/memberpress.com\/es\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"desarrollo de contenidos\">desarrollo de contenidos<\/a><\/strong>. Mientras otras empresas siguen publicando p\u00e1ginas de productos est\u00e1ticas, usted podr\u00eda ofrecer a los usuarios una forma de interactuar f\u00edsicamente con sus productos, desde la comodidad de sus hogares.<\/p>\n\n\n\n<p>Aunque el metaverso es una gran idea, hay <strong>algunas desventajas potenciales<\/strong>. Por un lado, es probable que participar requiera <strong>costoso hardware de realidad virtual<\/strong>. Y el metaverso <strong>puede ser inaccesible<\/strong> a personas con deficiencias visuales o sensibilidad al movimiento.<\/p>\n\n\n\n<p>Sin embargo, invertir en tecnolog\u00eda para impulsar su negocio forma parte del juego. Y con las innovaciones apareciendo constantemente por todas partes, las formas innovadoras de <strong>hacer m\u00e1s accesible el metaverso<\/strong> son inevitables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Prepare_Your_Online_Business_for_the_Metaverse_In_4_Steps\"><\/span>C\u00f3mo preparar su negocio en l\u00ednea para el metaverso (en 4 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1348369701.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1348369701.jpg\" alt=\"hombre con gafas de realidad virtual\" class=\"wp-image-37192\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1348369701.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1348369701-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1348369701-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1348369701-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1348369701-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1348369701-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Aunque el metaverso sigue siendo un concepto te\u00f3rico, <strong>ciertamente no hace da\u00f1o empezar a preparar su negocio<\/strong> para este nuevo y apasionante mercado. Y le sorprender\u00e1 saber que <strong>las cosas que puedes hacer ahora para prepararte son bastante b\u00e1sicas<\/strong>. Vamos a comprobarlo...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Start_Thinking_About_User_Experience\"><\/span>Paso 1: Empezar a pensar en la experiencia del usuario<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En primer lugar, deber\u00e1 plantearse si su empresa es una opci\u00f3n viable para el metaverso. En este nuevo formato, los usuarios querr\u00e1n experimentar tus productos o servicios de primera mano. <\/p>\n\n\n\n<p><a href=\"https:\/\/secondlife.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Segunda vida\">Segunda vida<\/a> fue uno de los primeros intentos de crear un mundo virtual inmersivo, en el que los usuarios pod\u00edan socializar, comprar productos, intercambiar propiedades y mucho m\u00e1s:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-1024x613.png\" alt=\"Segunda vida\" class=\"wp-image-36988\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-1024x613.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-300x180.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-768x460.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-1536x919.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-2048x1226.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-284x170.png 284w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-840x503.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-1143x684.png 1143w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-1721x1030.png 1721w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-700x419.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Second-Life-1080x646.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Cuando Second Life se hizo popular, muchas empresas intentaron comercializar en esta plataforma mostrando sus logotipos. La t\u00e1ctica de marketing no tuvo mucho \u00e9xito porque no <strong>ofrecer una experiencia interactiva y memorable<\/strong>.<\/p>\n\n\n\n<p>Si quiere que su empresa triunfe en el metaverso, le conviene estudiar a fondo c\u00f3mo pueden interactuar sus clientes con sus productos o servicios. <\/p>\n\n\n\n<p>Si puede ofrecer a sus clientes un <a href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/\">una experiencia atractiva<\/a>Es m\u00e1s probable que vuelvan a por m\u00e1s.<\/p>\n\n\n\n<p>Si no est\u00e1 seguro de si su empresa podr\u00eda tener \u00e9xito en el metaverso, aqu\u00ed tiene algunas industrias populares proyectadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Compras inmersivas<\/li><li>Entretenimiento<\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Eventos virtuales\">Eventos virtuales<\/a><\/li><li>Educaci\u00f3n<\/li><\/ul>\n\n\n\n<p>Por ejemplo, si su sitio ofrece <strong>clases de yoga en l\u00ednea<\/strong>, es muy probable que puedas convertirlo en una experiencia virtual incre\u00edble.<\/p>\n\n\n\n<p>En \u00faltima instancia, el \u00fanico l\u00edmite es tu imaginaci\u00f3n. Pr\u00e1cticamente cualquier negocio podr\u00eda hacerse popular en el multiverso con la idea adecuada, por lo que es importante permanecer <strong>abierto y creativo<\/strong>.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Strengthen_Your_Online_Presence\"><\/span>Paso 2: Refuerce su presencia en Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El metaverso a\u00fan no existe, pero es importante lanzar ahora su negocio en l\u00ednea. Como ser\u00e1 una evoluci\u00f3n de la Internet actual, algunas de las mismas ideas y pr\u00e1cticas se trasladar\u00e1n.<\/p>\n\n\n\n<p>As\u00ed que para empezar a preparar su empresa para el metaverso, necesitar\u00e1 <a href=\"https:\/\/memberpress.com\/es\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"crear un sitio web\">crear un sitio web<\/a>. Este es uno de los primeros pasos m\u00e1s importantes para impulsar su presencia en l\u00ednea.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-1024x638.png\" alt=\"Tienda en l\u00ednea FutureLearn\" class=\"wp-image-37012\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-1024x638.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-300x187.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-768x479.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-1536x957.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-2048x1276.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-273x170.png 273w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-840x523.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-1098x684.png 1098w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-1653x1030.png 1653w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-700x436.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Future-Learn-online-store-1080x673.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Adem\u00e1s, esto le permite <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"crear una tienda en l\u00ednea\">crear una tienda en l\u00ednea<\/a> para su empresa. Probando m\u00e9todos de marketing, puede averiguar cu\u00e1les son sus productos m\u00e1s populares. A continuaci\u00f3n, puede plantearse c\u00f3mo convertir estos productos en realidad virtual.<\/p>\n\n\n\n<p>Si aprendes a construir y hacer crecer tu negocio ahora, estas t\u00e9cnicas pueden ayudarte a abrirte paso en el metaverso m\u00e1s adelante. Tiene tiempo para <strong>establezca su identidad de marca y atraiga a nuevos clientes ahora, antes de que se lance el metaverso<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Target_the_Right_Audience\"><\/span>Paso 3: Dirigirse al p\u00fablico adecuado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El siguiente paso es <a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"encontrar el p\u00fablico destinatario\">encuentre su p\u00fablico objetivo<\/a>. Al identificar las necesidades espec\u00edficas de su cliente ideal, podr\u00e1 comprender mejor c\u00f3mo trasladar su marca al metaverso.<\/p>\n\n\n\n<p>Para atraer a los usuarios adecuados a su sitio web, puede empezar por mejorar sus <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>. Esto puede <a href=\"https:\/\/thirstyaffiliates.com\/blog\/use-expert-social-selling-tactics-to-grow-your-audience\" target=\"_blank\" rel=\"noreferrer noopener\">aumenta tu visibilidad<\/a> en los resultados de b\u00fasqueda y atraer a sus mejores clientes.<\/p>\n\n\n\n<p>Una forma f\u00e1cil de empezar a hacerlo es instalando un <a href=\"https:\/\/memberpress.com\/es\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Plugin SEO\">Plugin SEO<\/a>. Por ejemplo, <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"AIOSEO\">AIOSEO<\/a> es una herramienta que facilita la personalizaci\u00f3n de la configuraci\u00f3n SEO en un solo lugar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-1024x333.png\" alt=\"Plugin AIOSEO\" class=\"wp-image-36995\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-1536x500.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-522x170.png 522w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-1216x396.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/AIOSEO-Plugin-2.png 1862w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Con AIOSEO, puede a\u00f1adir palabras clave, meta descripciones, etiquetas de t\u00edtulo y mucho m\u00e1s. Con una auditor\u00eda SEO, este plugin puede comprobar autom\u00e1ticamente todo su sitio web en busca de errores.<\/p>\n\n\n\n<p>Tambi\u00e9n querr\u00e1s <strong>considere si su p\u00fablico encaja en el metaverso<\/strong>. En general, las nuevas tecnolog\u00edas como la realidad virtual ser\u00e1n m\u00e1s adecuadas para una generaci\u00f3n m\u00e1s joven.<\/p>\n\n\n\n<p>Si sus productos est\u00e1n dise\u00f1ados para personas mayores, es posible que no quieran explorar la realidad virtual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Adaptable_Online_Courses\"><\/span>Paso 4: Crear cursos en l\u00ednea adaptables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque el metaverso podr\u00eda ser popular para los juegos y el entretenimiento, existe una enorme oportunidad para la educaci\u00f3n. Pasarse al metaverso puede ser una forma eficaz de implicar a sus alumnos en su <a href=\"https:\/\/memberpress.com\/es\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos en l\u00ednea<\/a>.<\/p>\n\n\n\n<p>\u00c9stos son algunos <strong>ventajas de ense\u00f1ar en el metaverso<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aula inmersiva con aprendizaje pr\u00e1ctico<\/li><li>Espacio virtual personalizable<\/li><li>Capacidad para relacionarse con profesores y otros alumnos<\/li><li>Oportunidades para <a href=\"https:\/\/memberpress.com\/es\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"gamificaci\u00f3n\">gamificaci\u00f3n<\/a><\/li><\/ul>\n\n\n\n<p>Cuando el metaverso se haga realidad, muchas empresas, <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">sitios de afiliaci\u00f3n<\/a>y es probable que las escuelas en l\u00ednea cambien los cursos para adaptarlos a la realidad virtual. Si empiezas ahora a plantearte c\u00f3mo crear una experiencia educativa inmersiva, podr\u00e1s estar preparado para este cambio.<\/p>\n\n\n\n<p>Para empezar a perfeccionar sus cursos en l\u00ednea, primero tendr\u00e1 que crearlos en un sitio web. Nuestro <a href=\"https:\/\/memberpress.com\/es\/docs\/getting-started-with-memberpress-courses\/\" title=\"Complemento MemberPress Courses\">Complemento MemberPress Courses<\/a> lo hace f\u00e1cil para todos, expertos en tecnolog\u00eda o no.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"PxPbkBnebyH4sID094dlC1fV8h2NAjYZMswCNmdV1e8GWSmQOQDLUi3ElOALrgT5Govg5huUFoiI\"><div class=\"responsive-video\"><iframe title=\"Cree y venda cursos f\u00e1cilmente (funci\u00f3n MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5gw3yQJ0v8g?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Con los Cursos MemberPress, puede personalizar sus materiales de aprendizaje y realizar un seguimiento del progreso de sus alumnos.<\/p>\n\n\n\n<p>Tambi\u00e9n puede empezar a mejorar las lecciones y los cuestionarios, con el<strong> objetivo de trasladarlos finalmente al metaverso<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El metaverso s\u00f3lo existe en teor\u00eda, pero ya puede empezar a planificar su transici\u00f3n a esta plataforma. Si convierte sus productos o cursos en experiencias atractivas e inmersivas, podr\u00e1 <strong>prep\u00e1rese para aprovechar esta nueva tecnolog\u00eda<\/strong>. <\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Para repasar, he aqu\u00ed <strong>cuatro pasos <\/strong> que puede tomar para empezar a acercar su empresa al metaverso:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Piense en la experiencia del usuario.<\/li><li>Refuerce su presencia en l\u00ednea.<\/li><li>Dir\u00edjase al p\u00fablico adecuado.<\/li><li>Cree cursos en l\u00ednea adaptables.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo crear una empresa que pueda hacer la transici\u00f3n al metaverso? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de suscribirte a nuestro bolet\u00edn en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1a tu derecha!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>You already know that creating a website is one of the best ways to build and grow your business. However, as the internet evolves, you need to consider adapting to new content creation techniques. Otherwise, you might miss out on the best opportunities. By moving your business to the metaverse, you can develop more immersive [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":37189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,19,400],"tags":[947,948],"class_list":{"0":"post-34874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-news","10":"category-trends","11":"tag-metaverse","12":"tag-virtual-reality","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The metaverse offers a more immersive experience for your courses and products. Learn how to start preparing your online business for this platform!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"what is the metaverse,business in the metaverse,memberpress metaverse,metaverse,virtual reality\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Prepare Your Online Business for the Metaverse (In 4 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"The metaverse offers a more immersive experience for your courses and products. Learn how to start preparing your online business for this platform!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/prepare-for-the-metaverse.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/prepare-for-the-metaverse.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-06-09T11:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-11-16T22:13:46+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Prepare Your Online Business for the Metaverse (In 4 Steps)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The metaverse offers a more immersive experience for your courses and products. Learn how to start preparing your online business for this platform!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/prepare-for-the-metaverse.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#blogposting\",\"name\":\"How to Prepare Your Online Business for the Metaverse (In 4 Steps)\",\"headline\":\"How to Prepare Your Online Business for the Metaverse (In 4 Steps)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/prepare-for-the-metaverse.jpg\",\"width\":1480,\"height\":832,\"caption\":\"how to prepare your business for the metaverse\"},\"datePublished\":\"2022-06-09T05:00:00-04:00\",\"dateModified\":\"2022-11-16T15:13:46-05:00\",\"inLanguage\":\"es-ES\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#webpage\"},\"articleSection\":\"Advice, Business, News, Trends, metaverse, virtual reality\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/news\\\/#listItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#listItem\",\"name\":\"How to Prepare Your Online Business for the Metaverse (In 4 Steps)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#listItem\",\"position\":3,\"name\":\"How to Prepare Your Online Business for the Metaverse (In 4 Steps)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1777561866\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/\",\"name\":\"How to Prepare Your Online Business for the Metaverse (In 4 Steps)\",\"description\":\"The metaverse offers a more immersive experience for your courses and products. Learn how to start preparing your online business for this platform!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/prepare-for-the-metaverse.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"how to prepare your business for the metaverse\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/prepare-online-business-metaverse\\\/#mainImage\"},\"datePublished\":\"2022-06-09T05:00:00-04:00\",\"dateModified\":\"2022-11-16T15:13:46-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Prepare Your Online Business for the Metaverse (In 4 Steps)<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo preparar su negocio en l\u00ednea para el metaverso (en 4 pasos)","description":"El metaverso ofrece una experiencia m\u00e1s envolvente para sus cursos y productos. Aprenda a preparar su negocio en l\u00ednea para esta plataforma.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/","robots":"max-image-preview:large","keywords":"what is the metaverse,business in the metaverse,memberpress metaverse,metaverse,virtual reality","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#blogposting","name":"How to Prepare Your Online Business for the Metaverse (In 4 Steps)","headline":"How to Prepare Your Online Business for the Metaverse (In 4 Steps)","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/prepare-for-the-metaverse.jpg","width":1480,"height":832,"caption":"how to prepare your business for the metaverse"},"datePublished":"2022-06-09T05:00:00-04:00","dateModified":"2022-11-16T15:13:46-05:00","inLanguage":"es-ES","commentCount":3,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#webpage"},"articleSection":"Advice, Business, News, Trends, metaverse, virtual reality"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/news\/#listItem","name":"News"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/news\/#listItem","position":2,"name":"News","item":"https:\/\/memberpress.com\/es\/blog\/category\/news\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#listItem","name":"How to Prepare Your Online Business for the Metaverse (In 4 Steps)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#listItem","position":3,"name":"How to Prepare Your Online Business for the Metaverse (In 4 Steps)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/news\/#listItem","name":"News"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1777561866"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/","name":"How to Prepare Your Online Business for the Metaverse (In 4 Steps)","description":"The metaverse offers a more immersive experience for your courses and products. Learn how to start preparing your online business for this platform!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/prepare-for-the-metaverse.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#mainImage","width":1480,"height":832,"caption":"how to prepare your business for the metaverse"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/#mainImage"},"datePublished":"2022-06-09T05:00:00-04:00","dateModified":"2022-11-16T15:13:46-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"How to Prepare Your Online Business for the Metaverse (In 4 Steps)","og:description":"The metaverse offers a more immersive experience for your courses and products. Learn how to start preparing your online business for this platform!","og:url":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/prepare-for-the-metaverse.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/prepare-for-the-metaverse.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2022-06-09T11:00:00+00:00","article:modified_time":"2022-11-16T22:13:46+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Prepare Your Online Business for the Metaverse (In 4 Steps)","twitter:description":"The metaverse offers a more immersive experience for your courses and products. Learn how to start preparing your online business for this platform!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/prepare-for-the-metaverse.jpg"},"aioseo_meta_data":{"post_id":"34874","title":null,"description":"El metaverso ofrece una experiencia m\u00e1s envolvente para sus cursos y productos. Aprenda a preparar su negocio en l\u00ednea para esta plataforma.","keywords":[{"label":"What is the metaverse","value":"What is the metaverse"},{"label":"business in the metaverse","value":"business in the metaverse"},{"label":"memberpress metaverse","value":"memberpress metaverse"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:16:56","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-03-09 23:29:45","updated":"2026-03-03 15:02:12"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/news\/\" title=\"News\">News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Prepare Your Online Business for the Metaverse (In 4 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"News","link":"https:\/\/memberpress.com\/es\/blog\/category\/news\/"},{"label":"How to Prepare Your Online Business for the Metaverse (In 4 Steps)","link":"https:\/\/memberpress.com\/es\/blog\/prepare-online-business-metaverse\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"3","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/34874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=34874"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/34874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/37189"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=34874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=34874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=34874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}