{"id":34875,"date":"2022-06-14T05:00:00","date_gmt":"2022-06-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34875"},"modified":"2023-02-14T15:33:22","modified_gmt":"2023-02-14T20:33:22","slug":"what-is-the-creator-economy","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/","title":{"rendered":"\u00bfQu\u00e9 es la econom\u00eda de los creadores y c\u00f3mo participar en ella?"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>A partir de 2012, surgi\u00f3 una nueva categor\u00eda de peque\u00f1as empresas, conocida como \u201cla econom\u00eda de los creadores\u201d. Probablemente hayas o\u00eddo antes esta expresi\u00f3n de moda, pero \u00bfqu\u00e9 significa?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6be9ab2d62f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6be9ab2d62f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/#What_Is_the_Creator_Economy\" >\u00bfQu\u00e9 es la econom\u00eda de los creadores?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/#Why_the_Creator_Economy_Is_a_Big_Deal\" >Por qu\u00e9 es importante la econom\u00eda de los creadores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/#How_to_Get_Involved_in_the_Creator_Economy_In_4_Steps\" >C\u00f3mo participar en la econom\u00eda de los creadores (en 4 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/#Step_1_Find_a_Niche\" >Paso 1 Encontrar un nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/#Step_2_Create_Content\" >Paso 2 Crear contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/#Step_3_Build_an_Audience\" >Paso 3 Crear una audiencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/#Step_4_Monetize_Your_Content\" >Paso 4 Monetizar su contenido<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-the-creator-economy\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>En <strong>econom\u00eda de creaci\u00f3n<\/strong> es otro nombre para <strong>todas las peque\u00f1as empresas dirigidas por creadores de contenidos independientes<\/strong>. Estos creadores suelen ser personas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personas influyentes en las redes sociales,<\/li>\n\n\n\n<li>Serpentinas<\/li>\n\n\n\n<li>Personalidades de Internet<\/li>\n\n\n\n<li>Profesores en l\u00ednea y similares<\/li>\n<\/ul>\n\n\n\n<p>La categor\u00eda tambi\u00e9n puede extenderse a las herramientas que estos creadores utilizan para monetizar y aumentar sus ingresos.<\/p>\n\n\n\n<p>En este art\u00edculo, profundizaremos en la econom\u00eda de los creadores. Analizaremos algunos <strong>estad\u00edsticas interesantes<\/strong> sobre esta industria en r\u00e1pido crecimiento, y explicar <strong>c\u00f3mo empezar<\/strong> en este nuevo campo. \u00a1Vamos a ello!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_the_Creator_Economy\"><\/span>\u00bfQu\u00e9 es la econom\u00eda de los creadores?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2019\/05\/how-creators-became-influencers\/590725\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">El Atl\u00e1ntico<\/a> remonta el origen del t\u00e9rmino \u201ccreador\u201d a las estrellas de YouTube en 2011. YouTube ofrec\u00eda una plataforma en la que la gente corriente pod\u00eda compartir sus v\u00eddeos con el gran p\u00fablico.\u00a0<\/p>\n\n\n\n<p>Antes de YouTube, era casi impensable que un artista independiente pudiera compartir r\u00e1pidamente su trabajo con millones de personas de forma gratuita. Hoy, YouTube es el <a href=\"https:\/\/www.statista.com\/statistics\/1201880\/most-visited-websites-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"segundo-\">segundo sitio web m\u00e1s visitado del mundo<\/a>convirti\u00e9ndolo en uno de los medios de comunicaci\u00f3n m\u00e1s populares. <\/p>\n\n\n\n<p>Al mismo tiempo, la venta de anuncios de v\u00eddeo se ha convertido en <a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-generated-288-billion-in-ad-revenue-in-2021-fueling-the-creator\/618208\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">grandes empresas<\/a>. Esto ha generado muchas oportunidades para los creadores y ha aumentado su n\u00famero:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/creator-economy-chart-e1652506212748.png\"><img decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/creator-economy-chart-1024x648.png\" alt=\"Gr\u00e1fico de la econom\u00eda del creador por SignalFire\" class=\"wp-image-37247\" style=\"width:800px\"><\/a><figcaption class=\"wp-element-caption\"><em>Fuente de la imagen: <a href=\"https:\/\/signalfire.com\/blog\/creator-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"signalfire\">signalfire<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Los creadores utilizan plataformas sociales populares para atraer a un p\u00fablico ofreciendo contenidos entretenidos o educativos. Luego monetizan su influencia vendiendo anuncios, promocionando productos entre sus seguidores o cobrando por ense\u00f1ar.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c609bb3d6c5b7c4c0e77a4d9f13ca5de\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/\" target=\"_blank\" class=\"button button-blue center\">APRENDE &gt;&gt; C\u00f3mo monetizar tu blog<\/a>\n<\/div>\n\n\n\n\n<p>Entre los canales habituales de la econom\u00eda de los creadores figuran:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/\" target=\"_blank\" rel=\"noopener\">Twitch<\/a> para la transmisi\u00f3n de v\u00eddeo en directo<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube<\/a> para contenidos de v\u00eddeo a la carta<\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a> para im\u00e1genes y v\u00eddeos cortos<\/li>\n\n\n\n<li><a href=\"http:\/\/tiktok.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok<\/a> para v\u00eddeos cortos<\/li>\n\n\n\n<li><a href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a> para contenidos multimedia<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Podcasts<\/a> de m\u00faltiples fuentes<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Blogs independientes<\/a> y sitios web<\/li>\n<\/ul>\n\n\n\n<p>Cada una de estas plataformas es eficaz para distintos tipos de contenidos. <strong>Los creadores de contenidos de \u00e9xito suelen utilizar varias plataformas diferentes<\/strong> para maximizar su alcance y hacer crecer su audiencia m\u00e1s r\u00e1pidamente.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Creator_Economy_Is_a_Big_Deal\"><\/span>Por qu\u00e9 es importante la econom\u00eda de los creadores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gracias especialmente a la pandemia de COVID-19, la econom\u00eda de los creadores est\u00e1 explotando. Y no hay indicios de que vaya a ralentizarse. Los expertos prev\u00e9n que en 2022 la econom\u00eda de los creadores ser\u00e1 un <a href=\"https:\/\/influencermarketinghub.com\/state-of-the-creator-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">$Industria de m\u00e1s de 100.000 millones de euros<\/a>. <\/p>\n\n\n\n<p>Y tiene sentido. Con cada vez m\u00e1s personas dedicadas al aprendizaje en l\u00ednea, la demanda de estos contenidos se ha disparado. Helen Faliveno, usuaria de MemberPress e instructora de yoga, es el ejemplo perfecto. Puedes ver su historia a continuaci\u00f3n, o <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/?utm_source=rss&utm_medium=rss&utm_campaign=memberpress-customer-story-mymindfulmovement-watch-now\" target=\"_blank\" rel=\"noreferrer noopener\">Lee sobre la empresa de Helen, My Mindful Movement, aqu\u00ed.<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8f\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: Profesora de yoga no t\u00e9cnica convertida en empresaria digital (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Y a medida que cada vez m\u00e1s el marketing se dirige hacia las plataformas de redes sociales, es natural que las empresas busquen personas influyentes en las redes sociales para <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">promocionar sus marcas<\/a>.<\/p>\n\n\n\n<p>Por ejemplo, <a href=\"https:\/\/www.marcrebillet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Ribillet<\/a> es un m\u00fasico y c\u00f3mico que recientemente se asoci\u00f3 con <a href=\"https:\/\/www.fitbit.com\/global\/us\/home\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fitbit<\/a> para una nueva l\u00ednea de anuncios:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"551\" height=\"665\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet.png\" alt=\"Marc Ribillet Anuncio de Fitbit\" class=\"wp-image-37248\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet.png 551w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-249x300.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-141x170.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-509x614.png 509w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-429x518.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-129x156.png 129w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure>\n<\/div>\n\n\n<p>Rebillet empez\u00f3 en 2016. Solo por diversi\u00f3n, empez\u00f3 a publicar graciosas retransmisiones en directo y v\u00eddeos en YouTube (a menudo en calzoncillos). <\/p>\n\n\n\n<p>Seg\u00fan <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Rebillet#Career\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a>, Ahora tiene m\u00e1s de 11,8 millones de reproducciones en l\u00ednea, m\u00e1s de 127 millones de visitas en YouTube y m\u00e1s de 2 millones de suscriptores en YouTube. Eso es algo muy serio.<\/p>\n\n\n\n<p>La econom\u00eda de los creadores es tan influyente que es <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/01\/25\/the-growth-of-the-creator-economy-and-what-it-means-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">remodelando toda la industria del marketing<\/a>. Las grandes marcas han empezado a centrarse en los creadores en lugar del marketing tradicional.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Involved_in_the_Creator_Economy_In_4_Steps\"><\/span>C\u00f3mo participar en la econom\u00eda de los creadores (en 4 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unirse a la econom\u00eda creativa es realmente muy sencillo. Y aunque empezar no es excesivamente complicado, alcanzar el \u00e9xito requiere paciencia y una buena estrategia. \u00a1Aqu\u00ed tienes cuatro pasos que te ayudar\u00e1n en el camino!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Niche\"><\/span>Paso 1: Encontrar un nicho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tener \u00e9xito en la econom\u00eda de los creadores es m\u00e1s probable si tienes un buen nicho. Hay m\u00e1s de 50 millones de creadores con los que competir. <strong>Elegir un nicho muy espec\u00edfico limitar\u00e1 su competencia y le ayudar\u00e1 a destacar.\u00a0<\/strong><\/p>\n\n\n\n<p>Por ejemplo, muchos creadores han conseguido seguidores publicando v\u00eddeos en los que muestran sus procesos. <a href=\"https:\/\/www.josielewis.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Josie Lewis<\/a> es una pintora que ha ganado una gran cantidad de seguidores al compartir su t\u00e9cnica \u00fanica de \u201cpintura gruesa\u201d en Internet: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Josie-Lewis-Instagram-e1652506313237.png\"><img decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Josie-Lewis-Instagram-e1652506313237.png\" alt=\"Josie Lewis Instagram pintura\" class=\"wp-image-37249\"><\/a><\/figure>\n<\/div>\n\n\n<p>Centrarse en un tema menos competitivo le dar\u00e1 m\u00e1s posibilidades de atraer seguidores. <\/p>\n\n\n\n<p>Tambi\u00e9n es \u00fatil si tienes conocimientos previos, experiencia o inter\u00e9s en un nicho y puedes utilizarlos para producir una gran cantidad de contenido de alta calidad.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Content\"><\/span>Paso 2: Crear contenidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El siguiente paso como creador, por supuesto, es <em>crear<\/em>. Con el auge de TikTok y Facebook Reels, el contenido en v\u00eddeo es un excelente medio a tener en cuenta. Aunque tambi\u00e9n puede ser viable otro tipo de contenido.\u00a0<\/p>\n\n\n\n<p>Por ejemplo, el <a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Show de Shawn Ryan\">Shawn R<\/a><a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Show de Shawn Ryan\">y<\/a><a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Show de Shawn Ryan\">an Show<\/a> entrevista a miembros de grupos militares de \u00e9lite para conocer desde dentro las operaciones de las fuerzas especiales. Estas entrevistas est\u00e1n disponibles en forma de v\u00eddeos a trav\u00e9s de YouTube y una plataforma alojada o podcasts de Apple y Spotify:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Shawn-Ryan-Show-e1652506342341.png\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Shawn-Ryan-Show-1024x523.png\" alt=\"V\u00eddeos del espect\u00e1culo de Shawn Ryan\" class=\"wp-image-37252\" style=\"width:800px\"><\/a><\/figure>\n<\/div>\n\n\n<p>Dependiendo del tipo de contenido que crees, ciertas plataformas ser\u00e1n m\u00e1s eficaces que otras. <\/p>\n\n\n\n<p>Por ejemplo, muchos c\u00f3micos han encontrado el \u00e9xito en medios de v\u00eddeo cortos como TikTok, Facebook Reels e Instagram Stories. Por su parte, los creadores de gu\u00edas pr\u00e1cticas suelen tener m\u00e1s \u00e9xito en YouTube.<\/p>\n\n\n\n<p>Mientras que otros creadores utilizan herramientas como <a href=\"https:\/\/www.submagic.co\/facebook-reels-maker\" target=\"_blank\" rel=\"noopener\" title=\"\">Facebook Reels Maker<\/a> para producir f\u00e1cilmente clips divertidos que capten r\u00e1pidamente la atenci\u00f3n de los espectadores.<\/p>\n\n\n\n<p><strong>Sin embargo, estas plataformas suelen llevarse una buena parte de tus beneficios. Por ejemplo, YouTube se lleva 45%.\u00a0<\/strong><\/p>\n\n\n\n<p>Y, como veremos en un momento, el plugin MemberPress para WordPress es una excelente forma adicional de monetizar tu contenido, independientemente del tipo de contenido que produzcas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Build_an_Audience\"><\/span>Paso 3: Crear una audiencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El objetivo de los creadores es hacer crecer su audiencia. Los fans (o estudiantes, para los instructores) son la moneda de cambio de la econom\u00eda de los creadores. Los fans o estudiantes se traducen en alcance, visitas y ventas.<\/p>\n\n\n\n<p>Por ejemplo, <a href=\"https:\/\/www.tiktok.com\/@ryzehendricksmusic?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ryze Hendricks\u2019<\/a> La serie Weird Bars le ha ayudado a conseguir m\u00e1s de 5 millones de seguidores en TikTok. Ahora vende sus propios \u00e1lbumes y ofrece conciertos en directo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png\"><img decoding=\"async\" width=\"667\" height=\"679\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png\" alt=\"Ryze Hendricks TikTok videos\" class=\"wp-image-37251\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-295x300.png 295w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-167x170.png 167w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-603x614.png 603w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-509x518.png 509w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-153x156.png 153w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Construir una audiencia empieza por ofrecer contenidos de calidad. Sin embargo, no solo depende de eso. <\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Marketing multiplataforma\">Marketing multiplataforma<\/a> y <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> tambi\u00e9n pueden ayudarle a llegar a nuevos espectadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Monetize_Your_Content\"><\/span>Paso 4: Monetice su contenido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que hayas creado una audiencia, es hora de monetizar tus seguidores. Puedes utilizar varios m\u00e9todos para lograrlo. Estas t\u00e9cnicas pueden verse influidas por el tipo de contenido que crees, tus plataformas y la estrategia que desees seguir.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/blog\/understand-paid-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Publicidad de pago\">Publicidad de pago<\/a> es una de las estrategias de monetizaci\u00f3n m\u00e1s comunes, especialmente para contenidos de v\u00eddeo. Puedes encontrar una empresa con una audiencia similar a la tuya y compartir sus anuncios junto a tus contenidos. <\/p>\n\n\n\n<p>Adem\u00e1s, muchas plataformas, como YouTube, facilitan la monetizaci\u00f3n de tus v\u00eddeos, ya que se encargan de la mayor parte del proceso publicitario y te permiten incrustar anuncios.<\/p>\n\n\n\n<p>Sin embargo, como ya hemos dicho, esto tiene un coste. <\/p>\n\n\n\n<p>Como la publicidad, <a href=\"https:\/\/memberpress.com\/es\/blog\/monetizing-blog-through-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing de afiliaci\u00f3n\">marketing de afiliaci\u00f3n<\/a> es una forma m\u00e1s activa de monetizar una audiencia. En lugar de incluir anuncios pasivos con tus contenidos, puedes promocionar productos o servicios directamente para ganar comisiones. <\/p>\n\n\n\n<p>Sin embargo, lo mejor es promocionar productos de afiliados relacionados con los intereses de tu p\u00fablico:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Nutrient-Survival-ad-e1652506406843.png\"><img decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Nutrient-Survival-ad-e1652506406843.png\" alt=\"Anuncio de Nutrient Survival en el programa de Shawn Ryan\" class=\"wp-image-37250\"><\/a><figcaption class=\"wp-element-caption\">el programa de shawn ryan utiliza el marketing de afiliaci\u00f3n para promocionar productos de salud susceptibles de atraer a su audiencia.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Por \u00faltimo, la forma m\u00e1s directa de monetizar tus contenidos es venderlos. Por ejemplo, algunos creadores ponen contenidos premium tras un muro de pago.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> facilita la monetizaci\u00f3n de tus sitios web en WordPress. Puedes utilizarlo para hacer cosas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear un <a href=\"https:\/\/memberpress.com\/es\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">centro de afiliaci\u00f3n<\/a><\/li>\n\n\n\n<li>Gestionar una exclusiva <a href=\"https:\/\/memberpress.com\/es\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">comunidad en l\u00ednea<\/a><\/li>\n\n\n\n<li>Construya <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos en l\u00ednea<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paywall<\/a> cualquier tipo de contenido<\/li>\n\n\n\n<li>Vender <a href=\"https:\/\/memberpress.com\/es\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">suscripciones<\/a><\/li>\n\n\n\n<li>Vender <a href=\"https:\/\/memberpress.com\/es\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">descargas digitales<\/a><\/li>\n<\/ul>\n\n\n\n<p>Si utilizas YouTube, TikTok o cualquier otra plataforma de creaci\u00f3n, puedes conectar con tu sitio MemberPress para maximizar tu monetizaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8qclfA4TpkYBmvR5N3iSD7jex0\"><div class=\"responsive-video\"><iframe title=\"Sitios de afiliaci\u00f3n 101: \u00a1Todo lo que necesita saber para crear el suyo propio! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver &gt;&gt; Sitios de membres\u00eda 101: todo lo que necesitas saber para crear el tuyo propio<\/figcaption><\/figure>\n\n\n\n<p>En general, hay muchas formas de triunfar en la econom\u00eda de los creadores. Si tienes contenidos valiosos que ofrecer y una audiencia entregada, puedes generar ingresos r\u00e1pidamente y hacer crecer tu negocio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que sabes m\u00e1s sobre la econom\u00eda de los creadores, probablemente reconocer\u00e1s su influencia en el comercio electr\u00f3nico y el marketing digital. <\/p>\n\n\n\n<p>Muchos consumidores <a href=\"https:\/\/www.matternow.com\/blog\/matter-survey-reveals-consumers-find-influencers-more-helpful-and-trustworthy-than-brands-during-the-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">elegir a los creadores independientes frente a las grandes empresas<\/a> para recomendaciones de productos e incluso entretenimiento. Con algo de ingenio y esfuerzo, usted puede formar parte de este creciente movimiento. <\/p>\n\n\n\n<p>Para formar parte de la econom\u00eda de los creadores, s\u00f3lo tienes que seguir estos pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Encontrar un nicho<\/li>\n\n\n\n<li>Crear contenidos<\/li>\n\n\n\n<li>Crear una audiencia<\/li>\n\n\n\n<li>Monetice sus contenidos <\/li>\n<\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre la econom\u00eda de los creadores? H\u00e1znosla llegar en la secci\u00f3n de comentarios.\u00a0<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Starting around 2012, a new small business category emerged, known as \u201cthe creator economy\u201d. You\u2019ve probably heard this buzz phrase before, but what does it mean? The creator economy is another name for all small businesses run by independent content creators. These creators are usually people like\u2026 The category can also extend to the tools [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":37969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: what is the creator economy","footnotes":""},"categories":[400],"tags":[953],"class_list":{"0":"post-34875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends","8":"tag-creator-economy","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The creator economy is a new industry that is changing digital marketing as we know it. 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