{"id":34876,"date":"2022-08-11T05:00:00","date_gmt":"2022-08-11T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34876"},"modified":"2022-08-25T16:23:04","modified_gmt":"2022-08-25T22:23:04","slug":"how-to-use-twitch-for-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/","title":{"rendered":"C\u00f3mo usar Twitch para tu negocio online (sin pagar el corte 50%)"},"content":{"rendered":"<p>Twitch es una plataforma de streaming lanzada en 2011 para la comunidad de jugadores en l\u00ednea. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2dfb5ef10e0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dfb5ef10e0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/#An_Introduction_to_Twitch\" >Introducci\u00f3n a Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/#Why_Your_Business_Should_Consider_Using_Twitch\" >Por qu\u00e9 tu empresa deber\u00eda considerar el uso de Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/#How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\" >C\u00f3mo usar Twitch para tu negocio online (sin pagar el corte 50%)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/#1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\" >1. Integrar MemberPress y Twitch para crear una base de miembros dedicada.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/#2_Develop_brand_awareness\" >2. Desarrollar la conciencia de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/#3_Make_money_through_affiliate_marketing_and_advertising\" >3. Ganar dinero a trav\u00e9s del marketing y la publicidad de afiliaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-twitch-for-your-online-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Hoy en d\u00eda se ha transformado en un sitio web de streaming de estilo de vida \u00fanico con una audiencia s\u00f3lida y activa. Sin embargo, puede que no sepas c\u00f3mo aprovechar Twitch para tu negocio online.\u00a0<\/p>\n\n\n\n<p>Afortunadamente, existen varias formas de que su empresa utilice esta plataforma. Establecer una presencia en <a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> puede ayudarle a aumentar su audiencia y generar m\u00e1s clientes potenciales.\u00a0<\/p>\n\n\n\n<p>Este post te explicar\u00e1 qu\u00e9 es Twitch y c\u00f3mo utilizarlo para tu negocio online. Hablaremos de c\u00f3mo hacer crecer tu audiencia e incluso monetizarla con la ayuda de esta nueva e interesante plataforma. \u00a1Vamos a empezar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Twitch\"><\/span>Introducci\u00f3n a Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitch<\/a> es una de las mayores plataformas interactivas de streaming en l\u00ednea del mundo. Con esta <a href=\"https:\/\/memberpress.com\/es\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataforma de medios sociales<\/a>puede crear una comunidad de ocio en torno a intereses compartidos e interactuar con su p\u00fablico en tiempo real a trav\u00e9s de <a href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-adding-live-chat-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">chat en directo:<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\"><img decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\" alt=\"Utilizar Twitch para los negocios en l\u00ednea\" class=\"wp-image-37275\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Esta empresa de streaming propiedad de Amazon se dise\u00f1\u00f3 inicialmente para los jugadores. Sin embargo, sus contenidos han evolucionado hacia temas m\u00e1s amplios y ahora se dirigen a un p\u00fablico m\u00e1s amplio. <\/p>\n\n\n\n<p>Y este cambio ha creado una oportunidad de marketing para las empresas en l\u00ednea. <\/p>\n\n\n\n<p>Los videojuegos son actualmente el nicho m\u00e1s popular en Twitch. Pero la plataforma alberga una variada selecci\u00f3n de streamers. Puedes encontrar <a href=\"https:\/\/www.twitch.tv\/directory\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">navegar por Twitch<\/a> para consultar sus categor\u00edas de Juegos, IRL, M\u00fasica, Esports y Creatividad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\"><img decoding=\"async\" width=\"800\" height=\"317\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\" alt=\"Categor\u00edas de streaming en Twitch\" class=\"wp-image-37296\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Encontrar\u00e1s una gran variedad de retransmisiones en directo dentro de estas cinco categor\u00edas. Algunos programas de entrevistas y podcasts utilizan Twitch para retransmitir en directo sus contenidos.<\/p>\n\n\n\n<p>Las personalidades p\u00fablicas han empezado incluso a utilizar la plataforma para celebrar asambleas p\u00fablicas informales y actos de preguntas y respuestas. <\/p>\n\n\n\n<p>Adem\u00e1s, puedes encontrar varias categor\u00edas de estilo de vida, como Comida y bebida, Arte, Pol\u00edtica y Fitness y salud. No importa qu\u00e9 tipo de peque\u00f1a empresa tengas, en Twitch podr\u00e1s encontrar un p\u00fablico. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Should_Consider_Using_Twitch\"><\/span>Por qu\u00e9 tu empresa deber\u00eda considerar el uso de Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Twitch tiene una media de <a href=\"https:\/\/twitchtracker.com\/statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2,5 millones de telespectadores simult\u00e1neos<\/a> en un momento dado. Su audiencia est\u00e1 dominada por un p\u00fablico joven, con <a href=\"https:\/\/www.statista.com\/statistics\/1125170\/twitch-app-us-users-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">casi 80% de usuarios<\/a> menores de 30 a\u00f1os. Aproximadamente 65% de sus usuarios son hombres. <\/p>\n\n\n\n<p>Sin embargo, el <a href=\"https:\/\/www.streamscheme.com\/twitch-statistics\/#:~:text=In%20Q3%2C%202017%20Twitch%20published,of%20the%20platform%20for%20females.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la proporci\u00f3n entre hombres y mujeres se ha igualado<\/a> desde la introducci\u00f3n de las categor\u00edas de estilo de vida en 2018. Si su <a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico destinatario\">p\u00fablico destinatario<\/a> encaja en estas categor\u00edas de g\u00e9nero y edad, Twitch podr\u00eda ayudarte a llegar a m\u00e1s clientes potenciales. <\/p>\n\n\n\n<p>Hay muchas formas de ganar dinero con Twitch. Los streamers expertos suelen ganar m\u00e1s de $5.000 al mes. <\/p>\n\n\n\n<p>Adem\u00e1s, los patrocinios pueden ayudarte a monetizar un canal de Twitch. Una vez que tengas un n\u00famero decente de seguidores, puedes asociarte con otras marcas para promocionar sus productos en tu canal y viceversa.<\/p>\n\n\n\n<p>Tambi\u00e9n puede convertirse en <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Afiliado o socio de Twitch<\/a> para aprovechar fuentes de ingresos adicionales. Este estado te permite ganar dinero a trav\u00e9s de suscripciones, anuncios y \u201cbits\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\"><img decoding=\"async\" width=\"800\" height=\"264\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\" alt=\"Herramientas de monetizaci\u00f3n de Twitch\" class=\"wp-image-37297\"\/><\/a><figcaption><em>Fuente de la imagen: <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"twitch.tv\">twitch.tv<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>A <strong>bit es un bien virtual que puedes comprar en Twitch<\/strong>. Los bits te permiten:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Apoyar y animar a determinados streamers<\/li><li>Utiliza emoticonos animados en el chat para llamar la atenci\u00f3n<\/li><li>Votar en las urnas<\/li><li>Utiliza insignias, tablas de clasificaci\u00f3n y reconocimientos para obtener el reconocimiento de los streamers<\/li><\/ul>\n\n\n\n<p>El uso de anuncios es una fuente crucial de ingresos para los afiliados de Twitch. Sin embargo, debes tener cuidado de colocar tus anuncios estrat\u00e9gicamente durante las pausas para que no rompan el flujo de tu retransmisi\u00f3n. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.twitch.tv\/subs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Suscripciones\">Suscripciones<\/a> son otras fuentes de ingresos para los afiliados. Los abonados pagan una cuota mensual para acceder a funciones adicionales y oportunidades de streaming. <strong>Twitch se queda entonces con 50% de las ganancias de las suscripciones. <\/strong><\/p>\n\n\n\n<p>En general, puedes aprovechar varias fuentes de ingresos en Twitch. Tambi\u00e9n puedes utilizar la plataforma para conseguir una mayor audiencia y dirigir a los espectadores a tus <a href=\"https:\/\/memberpress.com\/es\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"sitio\">sitio web para miembros<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\"><\/span>C\u00f3mo usar Twitch para tu negocio online (sin pagar el corte 50%)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Twitch crea una oportunidad para que su empresa interact\u00fae con su audiencia y establezca conexiones. Aqu\u00ed tienes tres consejos clave para utilizar Twitch en tu negocio online. <\/p>\n\n\n\n<p>El primero presenta una forma de <strong>evitar pagar a Twitch su enorme tajada del 50%<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\"><\/span>1. Integrar MemberPress y Twitch para crear una base de miembros dedicada.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg\" alt=\"Integrar MemberPress con Twitch a trav\u00e9s de Integrately\" class=\"wp-image-38324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Twitch tambi\u00e9n es una forma estupenda de crear una audiencia entregada. Si les gusta tu contenido, los usuarios pueden suscribirse a tu canal. <\/p>\n\n\n\n<p>El modelo de suscripci\u00f3n le permite definir ventajas adicionales exclusivas para los suscriptores, como v\u00eddeos exclusivos u otros contenidos en su sitio web. <\/p>\n\n\n\n<p>Las suscripciones a trav\u00e9s de Twitch cuestan un m\u00ednimo de $4,99 al mes y un m\u00e1ximo de $24,99 al mes.<\/p>\n\n\n\n<p>Como alternativa para ahorrar dinero, puedes dirigir a los espectadores a tu sitio web MemberPress. As\u00ed podr\u00e1s ofrecer contenidos por suscripci\u00f3n sin tener que pagar 50% a Twitch. (Es un trato bastante bueno, si no lo decimos nosotros). <\/p>\n\n\n\n<p>Puedes conectar Twitch con tu <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> utilizando <a href=\"https:\/\/integrately.com\/integrations\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Integramente<\/a>. Este sencillo plugin de integraci\u00f3n de un solo clic conecta con m\u00e1s de 1.000 aplicaciones (\u00a1incluidas Twitch y MemberPress!):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\"><img decoding=\"async\" width=\"800\" height=\"404\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\" alt=\"Plugin de automatizaci\u00f3n integrado\" class=\"wp-image-37274\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>El plugin Integrately activa autom\u00e1ticamente tareas cuando se realiza una acci\u00f3n determinada. Por lo tanto, puede utilizar este plugin para automatizar ciertas tareas MemberPress, como la creaci\u00f3n de afiliaciones y <a href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">creaci\u00f3n de listas de correo electr\u00f3nico<\/a>. <\/p>\n\n\n\n<p>Por ejemplo <strong>dile a Integrately que cree un miembro en tu sitio web cuando consigas un nuevo seguidor en Twitch<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\"><img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\" alt=\"Automatizar tareas entre MemberPress y Twitch\" class=\"wp-image-37273\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>El cielo es el l\u00edmite cuando se trata de crear afiliaciones. Aparte de contenidos exclusivos, podr\u00edas vender contenidos de marca de un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tienda exclusiva para socios\">tienda exclusiva para socios<\/a>o eventos en directo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Develop_brand_awareness\"><\/span>2. Desarrollar la conciencia de marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crear un canal de Twitch puede ayudarte a interactuar con clientes actuales y potenciales. Por ejemplo, <a href=\"https:\/\/www.twitch.tv\/elfyou\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e.l.f. Cosmetics utiliza Twitch<\/a> para crear contenidos interactivos y atractivos en directo, donde el maquillaje se une al juego: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\" alt=\"E.L.F. usando Twitch\" class=\"wp-image-37276\" width=\"800\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Puedes utilizar tu cuenta de Twitch para <a href=\"https:\/\/memberpress.com\/es\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"retransmisi\u00f3n en directo de lanzamientos de productos y tutoriales\">retransmisi\u00f3n en directo de lanzamientos de productos y tutoriales<\/a>. Incluso puedes organizar eventos en directo, contenidos entre bastidores, sesiones de preguntas y respuestas, etc. <\/p>\n\n\n\n<p>Si a los usuarios les gusta su contenido, es posible que visiten su sitio web para obtener m\u00e1s informaci\u00f3n, afiliarse o comprar sus productos. Como ves, esta estrategia puede ampliar tu base de afiliados y clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_money_through_affiliate_marketing_and_advertising\"><\/span>3. Ganar dinero a trav\u00e9s del marketing y la publicidad de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tambi\u00e9n puedes utilizar Twitch como parte de tu <a href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrategia de marketing de afiliaci\u00f3n<\/a>. Puedes hacerlo asoci\u00e1ndote con influencers populares de Twitch para comercializar tu canal y tus productos. <\/p>\n\n\n\n<p>Por ejemplo, el popular streamer <a href=\"https:\/\/www.twitch.tv\/summit1g\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"cumbre1g\">cumbre1g<\/a> promueve enlaces de afiliados en su canal:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png\" alt=\"Summit1g es un popular streamer de Twitch que promociona enlaces de afiliados. \" class=\"wp-image-37339\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-700x353.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png 1405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>El marketing de afiliaci\u00f3n es una <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">bajo riesgo<\/a> y de bajo coste para atraer tr\u00e1fico a su sitio web. Tambi\u00e9n, <a href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una red de afiliados<\/a> en Twitch puede ayudarte a llegar a un p\u00fablico m\u00e1s amplio aprovechando los seguidores de tu afiliado.<\/p>\n\n\n\n<p>Adem\u00e1s, puede <a href=\"https:\/\/memberpress.com\/es\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"utilizar anuncios\">utilizar anuncios<\/a> para ganar dinero para tu negocio. Twitch emite anuncios antes y durante las retransmisiones. Cada pausa publicitaria puede durar entre 30 segundos y tres minutos.<\/p>\n\n\n\n<p>Como negocio en Twitch, puedes publicar anuncios relevantes como fuente de ingresos pasivos. Sin embargo, los ingresos por anuncios dependen de cu\u00e1ntos espectadores los vean. <\/p>\n\n\n\n<p>Tambi\u00e9n puede crear anuncios que se publiquen en canales relacionados. Esta estrategia puede atraer espectadores a tu canal y a tu sitio web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> se dise\u00f1\u00f3 originalmente para los jugadores en l\u00ednea. Sin embargo, muchas marcas utilizan ahora esta plataforma de streaming para hacer crecer su audiencia y <a href=\"https:\/\/memberpress.com\/es\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">generar nuevos clientes potenciales<\/a>.<\/p>\n\n\n\n<p>Su negocio en l\u00ednea puede utilizar Twitch para aumentar la conciencia de marca y crear fuentes de ingresos adicionales a trav\u00e9s de anuncios de pago y <a href=\"https:\/\/memberpress.com\/es\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de afiliaci\u00f3n<\/a>. <\/p>\n\n\n\n<p>Adem\u00e1s, puedes conectar tu cuenta de Twitch con tu <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> sitio web a trav\u00e9s de <a href=\"https:\/\/integrately.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integramente<\/a> para automatizar diversas tareas administrativas, como la creaci\u00f3n de afiliaciones.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Vende lo que sabes y empieza a cobrar por el contenido que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre el uso de Twitch para tu negocio online? \u00a1H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n!<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Twitch is a streaming platform that launched in 2011 for the online gaming community. Today it\u2019s transformed into a unique lifestyle streaming website with a robust and active audience. However, you might not know to harness Twitch for your online business.\u00a0 Fortunately, there are various ways your business can use this platform. Establishing a presence [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":38324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: Twitch for online business\r\n\r\nMemberPress integrates with Twitch via Integrately (see our integration page: https:\/\/memberpress.com\/addons\/integrately\/","footnotes":""},"categories":[134,94,102,145],"tags":[90,166],"class_list":{"0":"post-34876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"category-monetization","10":"category-tools","11":"tag-integration","12":"tag-social-media-marketing","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Twitch has a huge audience for online business, but they take a 50% cut. 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