{"id":35129,"date":"2022-05-31T05:00:00","date_gmt":"2022-05-31T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=35129"},"modified":"2022-07-07T14:07:57","modified_gmt":"2022-07-07T20:07:57","slug":"create-paywall-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/create-paywall-content\/","title":{"rendered":"C\u00f3mo crear contenidos de pago irresistibles (5 consejos)"},"content":{"rendered":"\n

Con tanto material gratuito, \u00bfc\u00f3mo crear contenidos por los que merezca la pena pagar?<\/h2>\n\n\n\n
En el panorama digital actual, hay muchas formas de acceder a material gratuito en Internet. Por eso, si est\u00e1s poniendo en marcha un negocio en l\u00ednea, como un curso o una p\u00e1gina de membres\u00eda, puede resultar complicado conseguir que los visitantes paguen por tu contenido.<\/p>
\n
QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Con tanto material gratuito, \u00bfc\u00f3mo crear contenidos por los que merezca la pena pagar?<\/a>
Por qu\u00e9 deber\u00eda plantearse crear contenidos de pago<\/a><\/li>
C\u00f3mo crear contenidos de pago irresistibles (5 consejos)<\/a><\/li><\/ul><\/li>
Paywalls y SEO<\/a>
Conclusi\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Afortunadamente, si consigue llegar al p\u00fablico adecuado, habr\u00e1 gente dispuesta a pagar por su material. Proporcionando recursos cre\u00edbles y \u00fanicos con valor real, puede crear una comunidad en l\u00ednea exclusiva y aumente sus ingresos<\/a> como propietario de un sitio web.<\/p>\n\n\n\n
En esta entrada, analizaremos por qu\u00e9 deber\u00edas plantearte crear contenido de pago. A continuaci\u00f3n, te mostraremos c\u00f3mo elaborar material de calidad que resulte irresistible para los nuevos clientes. \u00a1Empecemos!<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption>Ver >> C\u00f3mo ofrecer visitas gratuitas a las p\u00e1ginas con la configuraci\u00f3n del muro de pago de MemberPress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Creating_Paywall_Content\"><\/span>Por qu\u00e9 deber\u00eda plantearse crear contenidos de pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si eres bloguero o tienes tu propio negocio, probablemente hayas explorado muchas formas de <a href=\"https:\/\/memberpress.com\/es\/blog\/monetize-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"monetice sus contenidos en l\u00ednea\">monetice sus contenidos<\/a>. Algunas formas habituales son\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venta de productos f\u00edsicos<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-consulting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oferta de servicios<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colocar anuncios en su sitio web<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de afiliaci\u00f3n<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Todas estas opciones son estupendas (y posibles con MemberPress). Pero a\u00f1adir paywalls a su sitio puede ser una opci\u00f3n m\u00e1s sencilla e incluso m\u00e1s lucrativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cosa es, <strong>La gente conf\u00eda m\u00e1s en la informaci\u00f3n por la que ha pagado y tiende a considerar que los recursos gratuitos en l\u00ednea carecen de legitimidad. <\/strong>Esto significa que si consigue establecerse como una fuente reputada, su valioso contenido puede ayudarle a atraer y retener clientes de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma eficaz de empezar a ofrecer contenidos de pago es establecer un <a href=\"https:\/\/memberpress.com\/es\/blog\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"sitio web para miembros\">sitio web para miembros<\/a>. Esto crea un espacio en su sitio web para una comunidad de suscriptores:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png\" alt=\"Contenidos de pago\" class=\"wp-image-35152\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1216x682.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1080x606.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si no est\u00e1s seguro de qu\u00e9 <a href=\"https:\/\/memberpress.com\/es\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tipo de contenido\">tipo de contenido<\/a> que desea ofrecer a sus afiliados, he aqu\u00ed algunas ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Libros electr\u00f3nicos<\/li><li>Cursos en l\u00ednea<\/li><li>V\u00eddeos pr\u00e1cticos<\/li><li>Seminarios en l\u00ednea<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si quiere ofrecer <a href=\"https:\/\/memberpress.com\/es\/blog\/gardening-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"consejos de jardiner\u00eda\">consejos de jardiner\u00eda<\/a> o <a href=\"https:\/\/memberpress.com\/es\/blog\/accounting-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"servicios contables\">servicios contables<\/a>, tu sitio de membres\u00eda puede ofrecer a los usuarios contenidos \u00fatiles e informativos. Independientemente de cu\u00e1l sea tu nicho, puedes utilizar este modelo para atraer a los lectores hacia temas que les apasionen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, es probable que tus contenidos de suscripci\u00f3n generen m\u00e1s ingresos que los anuncios. Esto tambi\u00e9n puede contribuir a una fuente de ingresos m\u00e1s sostenible, ya que puedes establecer planes de suscripci\u00f3n recurrentes para tus lectores.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"7\"><div class=\"responsive-video\"><iframe title=\"25 ideas geniales para sitios de membres\u00eda\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JPF15cfzFxQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>VER >> 25 IDEAS GENIALES PARA SITIOS DE MEMBRES\u00cdA<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Irresistible_Paywall_Content_5_Tips\"><\/span>C\u00f3mo crear contenidos de pago irresistibles (5 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya sabes por qu\u00e9 puede ser rentable aplicar un muro de pago a tu contenido, veamos c\u00f3mo estructurar este material. \u00a1All\u00e1 vamos!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Haga que su contenido sea de alta calidad y \u00fanico<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de empezar a crear contenido, es importante elegir un nicho. Te conviene elegir un tema sobre el que tengas conocimientos, para poder ofrecer a tu p\u00fablico informaci\u00f3n \u00fatil y precisa. De ese modo, es probable que los visitantes se sientan m\u00e1s satisfechos con sus compras.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_625492ab937f3\" href=\"https:\/\/memberpress.com\/es\/blog\/online-course-niches\/\" target=\"_blank\" class=\"button button-blue center\">LEER >> 15 buenos nichos para cursos en l\u00ednea<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Proporcionar un <a href=\"https:\/\/memberpress.com\/es\/blog\/online-course-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"curso en l\u00ednea\">curso en l\u00ednea<\/a> puede ser una opci\u00f3n rentable. Cuando se trata de ser padres, escribir, la moda o la ense\u00f1anza, muchas personas buscan consejo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png\" alt=\"Ense\u00f1anza de los contenidos de afiliaci\u00f3n\" class=\"wp-image-35156\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-346x170.png 346w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-700x344.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea el nicho que elijas, querr\u00e1s satisfacer una necesidad concreta de tu <a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico destinatario\">p\u00fablico destinatario<\/a>. Por ejemplo, el sitio MemberPress <a href=\"https:\/\/homeschoolingtorah.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"La Tor\u00e1 educada en casa\">La Tor\u00e1 educada en casa<\/a> ofrece un plan de estudios de ense\u00f1anza observante de la Tor\u00e1:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png\" alt=\"Educaci\u00f3n en casa\" class=\"wp-image-35157\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1216x649.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas elegido un nicho, es el momento de empezar a redactar tu contenido. Durante este proceso, procura evitar <a href=\"https:\/\/memberpress.com\/es\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"errores comunes\">errores comunes<\/a> como errores tipogr\u00e1ficos, falta de ayudas visuales o malos titulares. Cualquiera de ellos puede indicar a los visitantes que su contenido es de baja calidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que los visitantes se hayan dado de alta como socios, te conviene centrarte en publicar contenido constante y de alta calidad. Esto puede aumentar las recomendaciones de boca en boca y evitar las bajas de socios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Establezca su credibilidad<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los visitantes navegan por Internet, no est\u00e1n dispuestos a pagar por cualquier cosa. Si quieres ampliar tu base de clientes, tienes que <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Crear credibilidad\">crear credibilidad<\/a>. Esto puede demostrar a los visitantes que te apasiona el tema y que est\u00e1s cualificado en la materia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lo \u00faltimo que quieres es dar la impresi\u00f3n de que solo te mueve el dinero.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mejorar su reputaci\u00f3n, puede <strong>empezar creando una plataforma gratuita <\/strong>para compartir tus conocimientos. Puede ser un blog, un canal de YouTube o incluso una p\u00e1gina en las redes sociales:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\" alt=\"Redes sociales del sitio para afiliados\" class=\"wp-image-35153\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png 926w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-840x591.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-156x110.png 156w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, puedes utilizar tu red para aparecer como invitado en otros canales. Puedes escribir entradas de blog como invitado, realizar entrevistas o copresentar un podcast:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png\" alt=\"Red de contenidos para afiliados\" class=\"wp-image-35155\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-768x429.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-840x470.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1216x680.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-700x391.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1080x604.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Al ponerte en contacto con creadores con contenidos similares, puedes ampliar tu audiencia y aumentar tu autoridad. Esta puede ser una forma eficaz de establecerse como experto sin sobrevender sus servicios. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Fije el precio adecuado<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No es de extra\u00f1ar que, en general, la gente prefiera el contenido gratuito. Sin embargo, tambi\u00e9n quieren asegurarse de que est\u00e1n obteniendo una buena oferta. Si tus suscripciones ofrecen contenido de valor a un precio razonable, esto puede resultar m\u00e1s \u00fatil que los servicios gratuitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de cobrar a tus socios, es importante que revises <a href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"modelos habituales de fijaci\u00f3n de precios\">modelos habituales de fijaci\u00f3n de precios<\/a> para sitios de afiliaci\u00f3n. Esto puede ayudarle a comprender las tarifas medias y evitar cobrar de m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considere tambi\u00e9n la posibilidad de ofrecer <a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"varios niveles de precios\">varios niveles de precios<\/a>que ofrecen m\u00e1s opciones a los visitantes. Incluso puede incluir un plan gratuito limitado. Los usuarios pueden empezar con un plan gratuito o m\u00e1s barato y luego cambiar de categor\u00eda si les gusta el contenido:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png\" alt=\"Niveles de precios de afiliaci\u00f3n\" class=\"wp-image-35158\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-768x430.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1216x681.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-700x392.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1080x605.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Otra opci\u00f3n es crear un <a href=\"https:\/\/memberpress.com\/es\/blog\/make-money-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"sitio de afiliaci\u00f3n gratuita\">sitio de afiliaci\u00f3n gratuita<\/a> con <em>algunos<\/em> contenido de pago. Por ejemplo, puede ofrecer entradas de blog gratuitas. Esto puede darle acceso a una mayor base de usuarios. Una vez que desarrolles tr\u00e1fico org\u00e1nico, puedes dirigir a los usuarios a tus funciones premium. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Que sea c\u00f3modo<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de crear contenido de pago en tu p\u00e1gina web, es importante tener en cuenta <a href=\"https:\/\/memberpress.com\/es\/blog\/5-important-ux-tips-for-entrepreneurs-starting-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximizar la experiencia del usuario\">maximizar la experiencia del usuario<\/a>. Si quieres que los visitantes paguen por el contenido, tendr\u00e1s que asegurarte de que puedan encontrar f\u00e1cilmente todo lo que necesitan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para que su sitio web sea f\u00e1cil de navegar, intente <a href=\"https:\/\/memberpress.com\/es\/blog\/improve-wordpress-website-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mejorar la velocidad del sitio\">mejorar la velocidad del sitio<\/a> para que los visitantes no se queden atascados mientras se cargan las p\u00e1ginas. Tambi\u00e9n ser\u00eda recomendable <a href=\"https:\/\/memberpress.com\/es\/blog\/best-wordpress-themes-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"elija un tema\">elija un tema<\/a> con un dise\u00f1o funcional y apto para m\u00f3viles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de publicar tu p\u00e1gina web, tambi\u00e9n es importante encontrar formas de organizar tu contenido. El <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"MemberPress\">MemberPress<\/a> plugin ofrece una plataforma completa para organizar y vender contenidos de pago:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png\" alt=\"Plugin MemberPress\" class=\"wp-image-35159\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-840x425.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1216x615.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1080x546.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png 1268w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Con MemberPress, puede personalizar el aspecto y la funcionalidad de su sitio de afiliaci\u00f3n. Nuestra herramienta tambi\u00e9n facilita el establecimiento de reglas de afiliaci\u00f3n, <a href=\"https:\/\/memberpress.com\/es\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">ofrecer descargas digitales<\/a>, <a href=\"https:\/\/memberpress.com\/es\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">vender cursos<\/a>y mucho m\u00e1s. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"DsiSO\"><div class=\"responsive-video\"><iframe title=\"Sitios de afiliaci\u00f3n 101: \u00a1Todo lo que necesita saber para crear el suyo propio! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>VER >> GU\u00cdA B\u00c1SICA SOBRE LOS SITIOS DE SUSCRIPCI\u00d3N: TODO LO QUE NECESITAS SABER PARA CREAR EL TUYO PROPIO<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Construir una comunidad din\u00e1mica<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, puede a\u00f1adir valor a su contenido de pago <a href=\"https:\/\/memberpress.com\/es\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"crear una comunidad de miembros\">creaci\u00f3n de una comunidad de socios din\u00e1mica<\/a> que lo acompa\u00f1a. Esto puede hacer que los que no forman parte de \u00e9l sientan que se est\u00e1n perdiendo las ventajas de un grupo exclusivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ya tiene un sitio de afiliaci\u00f3n, aqu\u00ed tiene algunas formas de hacer que sus miembros en l\u00ednea se sientan como en una comunidad:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Env\u00edeles art\u00edculos de marca gratuitos<\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-plan-a-meetup-for-your-membership-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Planificar un encuentro\">Planificar una reuni\u00f3n<\/a><\/li><li>Personalizar los correos electr\u00f3nicos<\/li><li>Organizar conversaciones y actos en grupo<\/li><li>Fomentar las conexiones entre los miembros<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, puede que desee <a href=\"https:\/\/memberpress.com\/es\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"crear un grupo en Facebook\">crear un grupo en Facebook<\/a> para que sus usuarios puedan interactuar de forma significativa y obtener valor a\u00f1adido de sus compa\u00f1eros:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\" alt=\"Grupo de miembros de Facebook\" class=\"wp-image-35160\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png 935w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-300x193.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-768x495.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-264x170.png 264w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-840x542.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-700x451.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-156x101.png 156w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/a><figcaption>christina jones, propietaria del sitio MemberPress, tiene una impresionante comunidad en facebook para su sitio de fotograf\u00eda<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Y lo que es a\u00fan m\u00e1s sencillo: cuando trabajas con WordPress, puedes utilizar plugins que ofrecen funcionalidades similares, como <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">BuddyBoss<\/a> y <a href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuddyPress<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas herramientas pueden ayudarle a crear una comunidad acogedora en la que los usuarios puedan interactuar a trav\u00e9s de perfiles de miembros, mensajer\u00eda interna, grupos y mucho m\u00e1s. Adem\u00e1s, <strong>estas dos herramientas de redes sociales se integran perfectamente con MemberPress<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una comunidad de miembros pr\u00f3spera tambi\u00e9n tiene el potencial de aumentar su marketing boca a boca org\u00e1nico. Incluso podr\u00eda crear una <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"programa de recomendaci\u00f3n\">programa de recomendaci\u00f3n<\/a> para recompensar a los seguidores fieles cuando promocionen tus servicios entre sus amigos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls y SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No pod\u00edamos escribir un art\u00edculo sobre el muro de pago sin hablar un poco sobre el SEO. Y es que los muros de pago suponen un reto para el SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tiene sentido: si restringes el acceso a tu contenido, Google no puede verlo. Por suerte, existe una peque\u00f1a funci\u00f3n llamada \u201cmuestreo flexible\u201d. Puedes informarte al respecto en este documento de Google:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62ba390a9d265\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/paywalled-content\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">VER >> Google Search Central >> Contenido de suscripci\u00f3n y de pago<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes ver el siguiente v\u00eddeo para comprobar lo f\u00e1cil que es indexar tus contenidos con la herramienta <strong>MemberPress SEO y opciones Paywall<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"dz5RXjci9O4W3SaVlGLsnPYe\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo permitir o bloquear la indexaci\u00f3n de su contenido protegido para SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>Ver >> C\u00f3mo permitir o bloquear la indexaci\u00f3n de tu contenido protegido en MemberPress <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No vamos a fingir que vender por Internet sea f\u00e1cil. Sin embargo, hay muchas formas de ampliar tu base de clientes. En definitiva, si ofreces un valor real y satisfaces las necesidades de tu p\u00fablico, los usuarios deber\u00edan preferir tu contenido de pago frente a los servicios gratuitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A modo de repaso, he aqu\u00ed cinco formas de crear contenidos por los que la gente pague:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Haga que su contenido sea de alta calidad y \u00fanico.<\/li><li>Establezca su credibilidad.<\/li><li>Fije el precio adecuado.<\/li><li>H\u00e1galo c\u00f3modamente con nuestro <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Plugin MemberPress\">Plugin MemberPress<\/a>.<\/li><li>Cultivar una comunidad din\u00e1mica con <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">BuddyBoss<\/a>.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre c\u00f3mo monetizar tus contenidos de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>With so much free stuff out there, how can you create content that\u2019s worth paying for? In the current digital landscape, there are lots of ways to access free material online. Therefore, if you\u2019re starting an online business like a course or membership site, it can be tough to get visitors to pay for your [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":36095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943,94,102,400],"tags":[836,937],"class_list":["post-35129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-how-to-2","category-lists","category-marketing","category-monetization","category-trends","tag-paywall","tag-paywalling","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Not sure how to compete with digital freebies? 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