{"id":35129,"date":"2022-05-31T05:00:00","date_gmt":"2022-05-31T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=35129"},"modified":"2022-07-07T14:07:57","modified_gmt":"2022-07-07T20:07:57","slug":"create-paywall-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/create-paywall-content\/","title":{"rendered":"C\u00f3mo crear contenidos de pago irresistibles (5 consejos)"},"content":{"rendered":"\n

Con tanto material gratuito, \u00bfc\u00f3mo crear contenidos por los que merezca la pena pagar?<\/h2>\n\n\n\n
In the current digital landscape, there are lots of ways to access free material online. Therefore, if you\u2019re starting an online business like a course or membership site, it can be tough to get visitors to pay for your content.<\/p>
\n
QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Con tanto material gratuito, \u00bfc\u00f3mo crear contenidos por los que merezca la pena pagar?<\/a>
Por qu\u00e9 deber\u00eda plantearse crear contenidos de pago<\/a><\/li>
C\u00f3mo crear contenidos de pago irresistibles (5 consejos)<\/a><\/li><\/ul><\/li>
Paywalls y SEO<\/a>
Conclusi\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Afortunadamente, si consigue llegar al p\u00fablico adecuado, habr\u00e1 gente dispuesta a pagar por su material. Proporcionando recursos cre\u00edbles y \u00fanicos con valor real, puede crear una comunidad en l\u00ednea exclusiva y aumente sus ingresos<\/a> como propietario de un sitio web.<\/p>\n\n\n\n
In this post, we\u2019ll discuss why you should consider creating paywall content. Then we\u2019ll show you how to produce quality material that new customers will find irresistible. Let\u2019s get started!<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> how to offer free page views with the memberpress paywall setting<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Creating_Paywall_Content\"><\/span>Por qu\u00e9 deber\u00eda plantearse crear contenidos de pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re a blogger or a business owner, you\u2019ve likely explored many ways to <a href=\"https:\/\/memberpress.com\/es\/blog\/monetize-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"monetice sus contenidos en l\u00ednea\">monetice sus contenidos<\/a>. Some common ways include\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venta de productos f\u00edsicos<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-consulting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oferta de servicios<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colocar anuncios en su sitio web<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de afiliaci\u00f3n<\/a><\/li><\/ul>\n\n\n\n<p>Todas estas opciones son estupendas (y posibles con MemberPress). Pero a\u00f1adir paywalls a su sitio puede ser una opci\u00f3n m\u00e1s sencilla e incluso m\u00e1s lucrativa.<\/p>\n\n\n\n<p>La cosa es, <strong>people are more trusting of information they\u2019ve paid for, and they tend to view free online resources as illegitimate. <\/strong>Esto significa que si consigue establecerse como una fuente reputada, su valioso contenido puede ayudarle a atraer y retener clientes de pago.<\/p>\n\n\n\n<p>Una forma eficaz de empezar a ofrecer contenidos de pago es establecer un <a href=\"https:\/\/memberpress.com\/es\/blog\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"sitio web para miembros\">sitio web para miembros<\/a>. Esto crea un espacio en su sitio web para una comunidad de suscriptores:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png\" alt=\"Contenidos de pago\" class=\"wp-image-35152\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1216x682.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1080x606.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>If you\u2019re not sure what <a href=\"https:\/\/memberpress.com\/es\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tipo de contenido\">tipo de contenido<\/a> que desea ofrecer a sus afiliados, he aqu\u00ed algunas ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Libros electr\u00f3nicos<\/li><li>Cursos en l\u00ednea<\/li><li>V\u00eddeos pr\u00e1cticos<\/li><li>Seminarios en l\u00ednea<\/li><\/ul>\n\n\n\n<p>Tanto si quiere ofrecer <a href=\"https:\/\/memberpress.com\/es\/blog\/gardening-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"consejos de jardiner\u00eda\">consejos de jardiner\u00eda<\/a> o <a href=\"https:\/\/memberpress.com\/es\/blog\/accounting-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"servicios contables\">servicios contables<\/a>, your membership site can provide users with helpful, informative content. Regardless of your niche, you can use this model to engage readers in topics they\u2019re passionate about.<\/p>\n\n\n\n<p>Adem\u00e1s, es probable que tus contenidos de suscripci\u00f3n generen m\u00e1s ingresos que los anuncios. Esto tambi\u00e9n puede contribuir a una fuente de ingresos m\u00e1s sostenible, ya que puedes establecer planes de suscripci\u00f3n recurrentes para tus lectores.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"3zvS8goOik6sXZRTxYFDHWLwP5lIjyNCpfhtJucqeaGEnVB02Kd97rQmb\"><div class=\"responsive-video\"><iframe title=\"25 ideas geniales para sitios de membres\u00eda\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JPF15cfzFxQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>VER >> 25 IDEAS GENIALES PARA SITIOS DE MEMBRES\u00cdA<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Irresistible_Paywall_Content_5_Tips\"><\/span>C\u00f3mo crear contenidos de pago irresistibles (5 consejos)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you\u2019re aware of why paywalling your content can be profitable, let\u2019s discuss how to structure this material. Here we go!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Haga que su contenido sea de alta calidad y \u00fanico<\/h4>\n\n\n\n<p>Before you start creating content, it\u2019s important to pick a niche. You\u2019ll want to choose a topic you\u2019re knowledgeable about, so you can give your audience helpful and accurate information. That way, visitors will likely feel more satisfied with their purchases.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_625492ab937f3\" href=\"https:\/\/memberpress.com\/es\/blog\/online-course-niches\/\" target=\"_blank\" class=\"button button-blue center\">READ >> 15 Good Niches for Online Courses<\/a>\n<\/div>\n\n\n\n\n<p>Proporcionar un <a href=\"https:\/\/memberpress.com\/es\/blog\/online-course-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"curso en l\u00ednea\">curso en l\u00ednea<\/a> puede ser una opci\u00f3n rentable. Cuando se trata de ser padres, escribir, la moda o la ense\u00f1anza, muchas personas buscan consejo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png\" alt=\"Ense\u00f1anza de los contenidos de afiliaci\u00f3n\" class=\"wp-image-35156\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-346x170.png 346w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-700x344.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Whatever niche you choose, you\u2019ll want to fulfill a certain need for your <a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico destinatario\">p\u00fablico destinatario<\/a>. Por ejemplo, el sitio MemberPress <a href=\"https:\/\/homeschoolingtorah.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"La Tor\u00e1 educada en casa\">La Tor\u00e1 educada en casa<\/a> ofrece un plan de estudios de ense\u00f1anza observante de la Tor\u00e1:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png\" alt=\"Educaci\u00f3n en casa\" class=\"wp-image-35157\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1216x649.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>After you choose a niche, it\u2019s time to start writing your content. During this process, be careful to avoid <a href=\"https:\/\/memberpress.com\/es\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"errores comunes\">errores comunes<\/a> como errores tipogr\u00e1ficos, falta de ayudas visuales o malos titulares. Cualquiera de ellos puede indicar a los visitantes que su contenido es de baja calidad.<\/p>\n\n\n\n<p>Once visitors have signed up for a membership, you\u2019ll want to focus on posting consistent, high-quality content. This can increase word-of-mouth referrals and prevent membership cancellations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Establezca su credibilidad<\/h4>\n\n\n\n<p>As visitors browse content on the internet, they won\u2019t pay for just anything. If you want to increase your consumer base, you have to <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Crear credibilidad\">crear credibilidad<\/a>. This can show visitors that you\u2019re passionate and qualified when it comes to your topic. <\/p>\n\n\n\n<p><strong>The last thing you want to do is seem like you\u2019re only in it for the money.<\/strong><\/p>\n\n\n\n<p>Para mejorar su reputaci\u00f3n, puede <strong>empezar creando una plataforma gratuita <\/strong>para compartir tus conocimientos. Puede ser un blog, un canal de YouTube o incluso una p\u00e1gina en las redes sociales:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\" alt=\"Redes sociales del sitio para afiliados\" class=\"wp-image-35153\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png 926w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-840x591.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-156x110.png 156w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Adem\u00e1s, puedes utilizar tu red para aparecer como invitado en otros canales. Puedes escribir entradas de blog como invitado, realizar entrevistas o copresentar un podcast:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png\" alt=\"Red de contenidos para afiliados\" class=\"wp-image-35155\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-768x429.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-840x470.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1216x680.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-700x391.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1080x604.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Al ponerte en contacto con creadores con contenidos similares, puedes ampliar tu audiencia y aumentar tu autoridad. Esta puede ser una forma eficaz de establecerse como experto sin sobrevender sus servicios. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Fije el precio adecuado<\/h4>\n\n\n\n<p>It\u2019s no surprise that people generally prefer free content. However, they also want to make sure they\u2019re getting a great deal. If your memberships deliver valuable content at a reasonable price, this can be more useful than free services.<\/p>\n\n\n\n<p>Before you charge your members, it\u2019s important to review <a href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"modelos habituales de fijaci\u00f3n de precios\">modelos habituales de fijaci\u00f3n de precios<\/a> para sitios de afiliaci\u00f3n. Esto puede ayudarle a comprender las tarifas medias y evitar cobrar de m\u00e1s.<\/p>\n\n\n\n<p>Considere tambi\u00e9n la posibilidad de ofrecer <a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"varios niveles de precios\">varios niveles de precios<\/a>que ofrecen m\u00e1s opciones a los visitantes. Incluso puede incluir un plan gratuito limitado. Los usuarios pueden empezar con un plan gratuito o m\u00e1s barato y luego cambiar de categor\u00eda si les gusta el contenido:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png\" alt=\"Niveles de precios de afiliaci\u00f3n\" class=\"wp-image-35158\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-768x430.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1216x681.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-700x392.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1080x605.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Otra opci\u00f3n es crear un <a href=\"https:\/\/memberpress.com\/es\/blog\/make-money-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"sitio de afiliaci\u00f3n gratuita\">sitio de afiliaci\u00f3n gratuita<\/a> con <em>algunos<\/em> contenido de pago. Por ejemplo, puede ofrecer entradas de blog gratuitas. Esto puede darle acceso a una mayor base de usuarios. Una vez que desarrolles tr\u00e1fico org\u00e1nico, puedes dirigir a los usuarios a tus funciones premium. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Que sea c\u00f3modo<\/h4>\n\n\n\n<p>When creating paid content on your website, it\u2019s important to think about <a href=\"https:\/\/memberpress.com\/es\/blog\/5-important-ux-tips-for-entrepreneurs-starting-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximizar la experiencia del usuario\">maximizar la experiencia del usuario<\/a>. If you want visitors to pay for content, you\u2019ll need to make sure they can easily find everything they need.<\/p>\n\n\n\n<p>Para que su sitio web sea f\u00e1cil de navegar, intente <a href=\"https:\/\/memberpress.com\/es\/blog\/improve-wordpress-website-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mejorar la velocidad del sitio\">mejorar la velocidad del sitio<\/a> so visitors aren\u2019t stuck on loading pages. It would also be wise to <a href=\"https:\/\/memberpress.com\/es\/blog\/best-wordpress-themes-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"elija un tema\">elija un tema<\/a> con un dise\u00f1o funcional y apto para m\u00f3viles.<\/p>\n\n\n\n<p>Before you launch your site, it\u2019s important to find ways to organize your content too. The <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"MemberPress\">MemberPress<\/a> plugin ofrece una plataforma completa para organizar y vender contenidos de pago:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png\" alt=\"Plugin MemberPress\" class=\"wp-image-35159\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-840x425.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1216x615.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1080x546.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png 1268w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Con MemberPress, puede personalizar el aspecto y la funcionalidad de su sitio de afiliaci\u00f3n. Nuestra herramienta tambi\u00e9n facilita el establecimiento de reglas de afiliaci\u00f3n, <a href=\"https:\/\/memberpress.com\/es\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">ofrecer descargas digitales<\/a>, <a href=\"https:\/\/memberpress.com\/es\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">vender cursos<\/a>y mucho m\u00e1s. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"xK\"><div class=\"responsive-video\"><iframe title=\"Sitios de afiliaci\u00f3n 101: \u00a1Todo lo que necesita saber para crear el suyo propio! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH >> MEMBERSHIP SITES 101: EVERYTHING YOU NEED TO KNOW TO START YOUR OWN<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Construir una comunidad din\u00e1mica<\/h4>\n\n\n\n<p>Por \u00faltimo, puede a\u00f1adir valor a su contenido de pago <a href=\"https:\/\/memberpress.com\/es\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"crear una comunidad de miembros\">creaci\u00f3n de una comunidad de socios din\u00e1mica<\/a> to go along with it. This can make outsiders feel as if they\u2019re missing out on the benefits of an exclusive group.<\/p>\n\n\n\n<p>Si ya tiene un sitio de afiliaci\u00f3n, aqu\u00ed tiene algunas formas de hacer que sus miembros en l\u00ednea se sientan como en una comunidad:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Env\u00edeles art\u00edculos de marca gratuitos<\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-plan-a-meetup-for-your-membership-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Planificar un encuentro\">Planificar una reuni\u00f3n<\/a><\/li><li>Personalizar los correos electr\u00f3nicos<\/li><li>Organizar conversaciones y actos en grupo<\/li><li>Fomentar las conexiones entre los miembros<\/li><\/ul>\n\n\n\n<p>Para ello, puede que desee <a href=\"https:\/\/memberpress.com\/es\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"crear un grupo en Facebook\">crear un grupo en Facebook<\/a> para que sus usuarios puedan interactuar de forma significativa y obtener valor a\u00f1adido de sus compa\u00f1eros:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\" alt=\"Grupo de miembros de Facebook\" class=\"wp-image-35160\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png 935w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-300x193.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-768x495.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-264x170.png 264w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-840x542.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-700x451.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-156x101.png 156w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/a><figcaption>christina jones, propietaria del sitio MemberPress, tiene una impresionante comunidad en facebook para su sitio de fotograf\u00eda<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Easier still, when you\u2019re working with WordPress, you can use plugins that offer similar functionalities, such as <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">BuddyBoss<\/a> y <a href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuddyPress<\/a>. <\/p>\n\n\n\n<p>Estas herramientas pueden ayudarle a crear una comunidad acogedora en la que los usuarios puedan interactuar a trav\u00e9s de perfiles de miembros, mensajer\u00eda interna, grupos y mucho m\u00e1s. Adem\u00e1s, <strong>estas dos herramientas de redes sociales se integran perfectamente con MemberPress<\/strong>.<\/p>\n\n\n\n<p>Una comunidad de miembros pr\u00f3spera tambi\u00e9n tiene el potencial de aumentar su marketing boca a boca org\u00e1nico. Incluso podr\u00eda crear una <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"programa de recomendaci\u00f3n\">programa de recomendaci\u00f3n<\/a> para recompensar a los seguidores fieles cuando promocionen tus servicios entre sus amigos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls y SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We couldn\u2019t write a paywall post without talking a bit about SEO. That\u2019s because paywalls present an SEO challenge.<\/p>\n\n\n\n<p>It makes sense: If you gate your content, Google can\u2019t see it. Fortunately, there\u2019s a little thing called \u201cflexible sampling\u201d. You can learn all about it in this Google doc:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62ba390a9d265\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/paywalled-content\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">SEE >> Google Search Central >> Subscription and paywalled content<\/a>\n<\/div>\n\n\n\n\n<p>Tambi\u00e9n puedes ver el siguiente v\u00eddeo para comprobar lo f\u00e1cil que es indexar tus contenidos con la herramienta <strong>MemberPress SEO y opciones Paywall<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"DB5wmCTz7oPayAH9SItWIka2dh53lUsQqu6KLvkd12Pj8JJGE00jCuiscZ49Fb7ZyWFYVMiEU3GlxHgv\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo permitir o bloquear la indexaci\u00f3n de su contenido protegido para SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> how to allow or block indexing of your protected content in memberpress <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We won\u2019t pretend that selling online is easy. However, there are many ways you can increase your customer base. Ultimately, if you provide real value and fulfill your audience\u2019s needs, users should prefer your paid content over free services.<\/p>\n\n\n\n<p>A modo de repaso, he aqu\u00ed cinco formas de crear contenidos por los que la gente pague:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Haga que su contenido sea de alta calidad y \u00fanico.<\/li><li>Establezca su credibilidad.<\/li><li>Fije el precio adecuado.<\/li><li>H\u00e1galo c\u00f3modamente con nuestro <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Plugin MemberPress\">Plugin MemberPress<\/a>.<\/li><li>Cultivar una comunidad din\u00e1mica con <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">BuddyBoss<\/a>.<\/li><\/ol>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo monetizar tus contenidos de afiliaci\u00f3n? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>With so much free stuff out there, how can you create content that\u2019s worth paying for? In the current digital landscape, there are lots of ways to access free material online. Therefore, if you\u2019re starting an online business like a course or membership site, it can be tough to get visitors to pay for your [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":36095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943,94,102,400],"tags":[836,937],"class_list":{"0":"post-35129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"category-marketing","11":"category-monetization","12":"category-trends","13":"tag-paywall","14":"tag-paywalling","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Not sure how to compete with digital freebies? 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