{"id":36026,"date":"2022-10-13T05:00:00","date_gmt":"2022-10-13T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=36026"},"modified":"2026-03-02T10:24:54","modified_gmt":"2026-03-02T15:24:54","slug":"what-does-monetize-mean","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/","title":{"rendered":"C\u00f3mo monetizar WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Con el auge del comercio en l\u00ednea en nuestro mundo actual, seguro que has o\u00eddo hablar de la expresi\u00f3n de moda \u201c<strong>monetizar WordPress<\/strong>\". Y usted probablemente sabe que implica ganar dinero desde un sitio web de WordPress.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab167bd4c056\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab167bd4c056\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#What_Does_It_Mean_to_%E2%80%9CMonetize%E2%80%9D_WordPress\" >\u00bfQu\u00e9 significa \"monetizar\" WordPress?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#Passive_versus_active_monetization\" >Monetizaci\u00f3n pasiva frente a monetizaci\u00f3n activa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#Why_monetize\" >\u00bfPor qu\u00e9 monetizar?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#4_Easy_Ways_to_Monetize_Your_Website\" >4 formas sencillas de rentabilizar su sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#1_Monetize_Through_Advertising\" >1. Monetizar a trav\u00e9s de la publicidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#2_Open_an_Ecommerce_Store\" >2. Abrir una tienda de comercio electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#3_Use_Affiliate_Marketing\" >3. Utilizar el marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#4_Create_a_WordPress_Membership_Site\" >4. Crear un sitio de socios en WordPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/what-does-monetize-mean\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pero, \u00bfcomprende exactamente c\u00f3mo funciona?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que comprendas los fundamentos de la monetizaci\u00f3n de WordPress, podr\u00e1s probarlo por ti mismo. Tanto si buscas unos ingresos extra como si quieres ampliar tu negocio, hay muchas formas diferentes de ganar dinero con tu p\u00e1gina web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, veremos qu\u00e9 significa <a href=\"https:\/\/memberpress.com\/es\/blog\/monetization-strategies\/\" target=\"_blank\" rel=\"noopener\">monetice su sitio web<\/a>. A continuaci\u00f3n, veremos cuatro formas de sacar partido a la monetizaci\u00f3n. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_It_Mean_to_%E2%80%9CMonetize%E2%80%9D_WordPress\"><\/span>\u00bfQu\u00e9 significa \"monetizar\" WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, la monetizaci\u00f3n es el proceso de convertir <em>algo<\/em> en un activo generador de ingresos. Por lo tanto, al monetizar WordPress, usted <strong>convierta su sitio web en una fuente de ingresos<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310.jpg\"><img decoding=\"async\" width=\"714\" height=\"488\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310.jpg\" alt=\"Ilustraci\u00f3n de un sitio web como fuente de ingresos a trav\u00e9s de la monetizaci\u00f3n.\" class=\"wp-image-43831\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310.jpg 714w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310-300x205.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310-249x170.jpg 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310-700x478.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310-156x107.jpg 156w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passive_versus_active_monetization\"><\/span>Monetizaci\u00f3n pasiva frente a monetizaci\u00f3n activa <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puede tomar un <strong>pasivo <\/strong>y\/o <strong>enfoque activo <\/strong>a la monetizaci\u00f3n de sitios web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Monetizaci\u00f3n pasiva<\/strong> consiste en crear anuncios y obtener ingresos por clics o impresiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, <strong>activo <\/strong>monetizaci\u00f3n significa vender directamente productos o servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambos enfoques son s\u00f3lidos, y muchos creadores utilizan ambos en un mismo sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No importa c\u00f3mo lo enfoques, si quieres crear un flujo de ingresos constante, <strong>diversificaci\u00f3n <\/strong>es fundamental. Es decir, es mejor tener <strong>m\u00faltiples flujos de ingresos<\/strong> de su sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ese modo, si un m\u00e9todo falla, siempre tendr\u00e1s otros a los que recurrir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_monetize\"><\/span>\u00bfPor qu\u00e9 monetizar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas razones por las que podr\u00eda querer monetizar su contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1s hayas conseguido un gran n\u00famero de seguidores como <strong>experto en su <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\">nicho<\/a><\/strong> y quieres empezar a ganar algo de dinero con tus esfuerzos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O quiz\u00e1 est\u00e9s buscando generar ingresos para <strong>reinvertir <\/strong>en su negocio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea el motivo, puede monetizar casi todos los aspectos de su sitio web de alguna manera, forma o manera. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si usted tiene un sitio de WordPress, puede incluso utilizar un <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-a-wordpress-membership-plugin-and-how-to-use-one\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plugin de monetizaci\u00f3n como MemberPress<\/a> para ayudarle a conseguir su objetivo.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Easy_Ways_to_Monetize_Your_Website\"><\/span>4 formas sencillas de rentabilizar su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que sabes un poco m\u00e1s sobre la monetizaci\u00f3n de WordPress, puede que te est\u00e9s preguntando c\u00f3mo puedes ganar dinero con <em>su <\/em>p\u00e1gina web. Si es as\u00ed, \u00a1sigue leyendo!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Monetize_Through_Advertising\"><\/span>1. Monetizar a trav\u00e9s de la publicidad <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La publicidad le permite generar ingresos<strong> mostrar anuncios<\/strong> en tu p\u00e1gina web o blog. Como es muy sencillo de hacer, la publicidad puede ser un buen punto de partida para monetizar tu p\u00e1gina web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen varios tipos de publicidad. Algunos de los m\u00e1s comunes son...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pago por clic (PPC)<\/strong><\/li><li><strong>Coste por millar (CPM)<\/strong><\/li><li><strong>Publicidad privada<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">AdSense<\/a> Es un programa que te permite colocar anuncios en tu p\u00e1gina web y recibir dinero cada vez que alguien hace clic en uno de ellos. Es una opci\u00f3n excelente si acabas de empezar. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-scaled.jpeg\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1024x670.jpeg\" alt=\"Google Adsense puede ayudarte a monetizar tu sitio web\" class=\"wp-image-40571\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1024x670.jpeg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-300x196.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-768x503.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1536x1005.jpeg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-2048x1340.jpeg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-260x170.jpeg 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-840x550.jpeg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1045x684.jpeg 1045w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1574x1030.jpeg 1574w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-700x458.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-156x102.jpeg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1080x707.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, hay algunas cosas que debes tener en cuenta al utilizar AdSense. Lo m\u00e1s importante es que te asegures de que no tienes <em>demasiados<\/em> anuncios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n te conviene colocarlos estrat\u00e9gicamente para que no interfieran con el <a href=\"https:\/\/memberpress.com\/es\/blog\/improve-user-experience\/\" target=\"_blank\" rel=\"noopener\">experiencia del usuario<\/a>y elija tipos de anuncios que sean <strong>relevantes para su contenido y audiencia<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si utilizas AdSense como si no, es fundamental que tengas en cuenta estas pr\u00e1cticas recomendadas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede simplificar sus esfuerzos publicitarios utilizando un plugin de WordPress como <a href=\"https:\/\/memberpress.com\/go\/adsanity\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">AdSanity<\/a>. Esta herramienta te permite gestionar y mostrar anuncios en tu p\u00e1gina web. Es f\u00e1cil de usar y cuenta con numerosas funciones \u00fatiles, como la rotaci\u00f3n y la programaci\u00f3n de anuncios.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity.png\"><img decoding=\"async\" width=\"766\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity.png\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de Adsanity\" class=\"wp-image-18886\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity.png 766w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity-278x170.png 278w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity-156x96.png 156w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Open_an_Ecommerce_Store\"><\/span>2. Abrir una tienda de comercio electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una tienda de comercio electr\u00f3nico es un sitio web que permite a los clientes comprar productos o servicios en l\u00ednea. Esto contrasta con las <strong>negocios f\u00edsicos<\/strong>que requieren que los clientes visiten un establecimiento f\u00edsico.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2ffda224498a0e7e424519c244e821fe\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo crear una tienda en l\u00ednea para su sitio de membres\u00eda con WooCommerce (C\u00f3mo)<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">El mercado en l\u00ednea crece r\u00e1pidamente, y cada vez son m\u00e1s los consumidores que compran por Internet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchos <strong>ventajas de vender por internet<\/strong>incluyendo...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Acceso a un <strong>audiencia mundial<\/strong><\/li><li>La capacidad de <strong>vender 24\/7<\/strong><\/li><li>No tener que atraer a los clientes a la tienda <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, si est\u00e1s pensando en poner en marcha una tienda de comercio electr\u00f3nico, te conviene tener en cuenta <strong>env\u00edo<\/strong>, <strong>almacenamiento<\/strong>y <strong>marketing <\/strong>antes de empezar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.jcrew.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">J.CREW<\/a> es una tienda de comercio electr\u00f3nico que vende ropa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1024x671.png\" alt=\"J.CREW est\u00e1 en la tienda de comercio electr\u00f3nico en l\u00ednea\" class=\"wp-image-40568\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1024x671.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-768x503.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1536x1007.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-2048x1343.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-259x170.png 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-840x551.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1043x684.png 1043w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1571x1030.png 1571w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-700x459.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-156x102.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1080x708.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s pensando en este tipo de monetizaci\u00f3n, quiz\u00e1 te interese utilizar <a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WooCommerce<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este popular complemento de comercio electr\u00f3nico te permite convertir tu sitio web de WordPress en una tienda online. Con WooCommerce, t\u00fa <a href=\"https:\/\/memberpress.com\/es\/blog\/10-unique-ways-to-increase-sales-for-your-woocommerce-online-store\/\" target=\"_blank\" rel=\"noopener\">puede vender<\/a> bienes f\u00edsicos, productos digitales e incluso servicios.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"329\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1024x329.png\" alt=\"logo woocommerce sobre fondo difuminado\" class=\"wp-image-40580\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1024x329.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-300x96.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-768x247.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1536x493.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-529x170.png 529w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-840x270.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1216x391.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1832x588.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-700x225.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-156x50.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1080x347.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin.png 1862w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Affiliate_Marketing\"><\/span>3. Utilizar el marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">En el modelo de marketing de afiliaci\u00f3n, puede ganar un <strong>comisi\u00f3n <\/strong>promocionando los productos de otra empresa. <\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">Muchas personas hacen un <strong>ingresos a tiempo completo<\/strong> del marketing de afiliaci\u00f3n. Y este m\u00e9todo de monetizaci\u00f3n es f\u00e1cil de hacer junto con otros esfuerzos, como la venta de espacio publicitario o productos.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">El marketing de afiliaci\u00f3n tiene muchas ventajas. Tres de las ventajas m\u00e1s significativas son que... <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Es de bajo coste<\/li><li>Es de bajo riesgo<\/li><li>Puede ser una forma pasiva de ingresos si tu audiencia es lo suficientemente grande<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4.jpeg\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4.jpeg\" alt=\"C\u00f3mo funciona el marketing de afiliaci\u00f3n by ThirstyAffiliates\" class=\"wp-image-40569\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4.jpeg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-300x201.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-768x514.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-254x170.jpeg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-840x563.jpeg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-700x469.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-156x104.jpeg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para tener \u00e9xito en el marketing de afiliaci\u00f3n, tendr\u00e1s que crear una imagen positiva <strong>relaciones <\/strong>con sus socios y clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n tendr\u00e1s que crear <strong>contenidos atractivos<\/strong> que se dirija a su mercado objetivo. Dependiendo de su plataforma existente, podr\u00eda promocionar su <a href=\"https:\/\/easyaffiliate.com\/blog\/make-affiliate-link\/\" target=\"_blank\" rel=\"noopener\">enlaces afiliados<\/a> en revisiones de v\u00eddeo, <a href=\"https:\/\/easyaffiliate.com\/blog\/social-media-affiliate-business\/\" target=\"_blank\" rel=\"noopener\">en las redes sociales<\/a>o a trav\u00e9s de entradas de blog. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te interesa el marketing de afiliados, te recomendamos <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noopener\">ThirstyAffiliates<\/a>. Este plugin le ayuda a gestionar sus enlaces de afiliados con facilidad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n le permite <strong>camuflar y acortar sus URL de afiliado<\/strong> por lo que resultan m\u00e1s f\u00e1ciles de usar. Adem\u00e1s, cuenta con funciones como <strong>an\u00e1lisis <\/strong>y <strong>categorizaci\u00f3n de enlaces<\/strong> para ayudarle a sacar el m\u00e1ximo partido a su estrategia de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_a_WordPress_Membership_Site\"><\/span>4. Crear un sitio de socios en WordPress <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/es\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noopener\">sitio web para miembros<\/a> es un sitio web que ofrece <strong>contenidos o servicios exclusivos<\/strong> a sus miembros de forma gratuita o de pago. En caso de monetizaci\u00f3n, lo l\u00f3gico es optar por la estructura de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta forma de monetizaci\u00f3n suele consistir en crear \"<strong>cerrada<\/strong>\" o \"<strong>paywalled<\/strong>\" material o beneficios y cobrar una tarifa por el acceso a secciones o funciones espec\u00edficas de su sitio web.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_119621f4062ade460140975b7c7654b2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-video-content-paywall-in-5-easy-steps\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo hacer un Paywall de contenido de v\u00eddeo con WordPress (en 5 sencillos pasos)<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si tienes algo valioso que ofrecer, <strong>cobrar una cuota mensual o anual<\/strong> es una forma excelente de rentabilizar su presencia en Internet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, un sitio de afiliaci\u00f3n puede ayudarle a crear una audiencia comprometida y a fomentar <strong>fidelidad a la marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se hace bien, un sitio de membres\u00edas de WordPress tiene el potencial de convertirse en un <strong>comunidad dedicada<\/strong> dentro de tu nicho. Si eres el l\u00edder de una comunidad \u00fanica, esto tambi\u00e9n puede reforzar tu credibilidad y autoridad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un buen ejemplo de sitio de afiliaci\u00f3n monetizado es <a href=\"https:\/\/memberpress.com\/es\/blog\/40-aprons-customer-story\/\" target=\"_blank\" rel=\"noopener\" title=\"\">40 Delantales<\/a>. Construido sobre WordPress con <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>40 Delantales es un blog gastron\u00f3mico y sitio web de recetas muy popular que ofrece contenidos premium a los miembros de pago:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"qkpeeTMNHCcZUZ31wD9Jm92vzFDsPg3aOrJ6KhUXl85Va4x2LqsuQY76bPRXif5WB8YucmQpMlNRdBjECTbofrEAGOGoSInFt0Lg\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: Una bloguera gastron\u00f3mica convierte su proyecto paralelo en un pr\u00f3spero negocio de afiliaci\u00f3n (40Aprons)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fAvLX0owj0?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">vea c\u00f3mo una bloguera gastron\u00f3mica transform\u00f3 un negocio secundario en una m\u00e1quina de hacer dinero a tiempo completo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si decide monetizar WordPress utilizando el modelo de afiliaci\u00f3n, puede incluso <a href=\"https:\/\/memberpress.com\/es\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">convertir su sitio web actual<\/a> en un sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El creador de MemberPress, Tom Fontana, hizo precisamente eso con su <strong>escuela virtual de m\u00fasica<\/strong> hace unos a\u00f1os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy hace un <strong>ingresos recurrentes a tiempo completo<\/strong> haciendo lo que m\u00e1s le gusta: ense\u00f1ar a tocar la guitarra a principiantes. <a href=\"https:\/\/memberpress.com\/es\/blog\/the-guitar-lesson-customer-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">TheGuitarLesson.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"n4cHr\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: Un profesor de m\u00fasica se hace virtual y se gana la vida a tiempo completo con WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">vea c\u00f3mo este h\u00e9roe de la guitarra convirti\u00f3 su pasi\u00f3n en un negocio a reventar<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si te decantas por el modelo de suscripci\u00f3n, ten en cuenta que necesitar\u00e1s tener <strong>algo valioso que ofrecer<\/strong>. Algunos sitios de afiliaci\u00f3n ofrecen <a href=\"https:\/\/memberpress.com\/es\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">contenidos premium como art\u00edculos, v\u00eddeos o cursos<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otros dan acceso a <strong>descuentos exclusivos<\/strong>. Y algunos ofrecen un <strong>experiencia comunitaria<\/strong> donde los miembros pueden interactuar entre s\u00ed y recibir ayuda del personal de la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s listo para empezar a crear tu sitio web de membres\u00eda, el <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a> simplifica el proceso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con nuestra herramienta, podr\u00e1...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Restringir el acceso a contenidos espec\u00edficos<\/strong> o \u00e1reas de su sitio<\/li><li>Poner en marcha un <a href=\"https:\/\/memberpress.com\/es\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>comunidad<\/strong><\/a><\/li><li>Crear y vender <strong>suscripciones<\/strong><\/li><li><a href=\"https:\/\/memberpress.com\/es\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Construir y vender <strong>cursos en l\u00ednea<\/strong><\/a><\/li><li>Ofrezca a sus afiliados una herramienta f\u00e1cil de usar<strong> <a href=\"https:\/\/memberpress.com\/es\/blog\/website-membership-user-login\/\" target=\"_blank\" rel=\"noopener\" title=\"\">p\u00e1gina de acceso<\/a><\/strong><\/li><li>...y mucho m\u00e1s<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"LDW2E\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo construir un sitio de membres\u00eda de WordPress con MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VnPcdZgMhsk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt; APRENDA A CREAR UN SITIO DE SOCIOS CON MEMBERPRESS EN ESTE TUTORIAL COMPLETO<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Monetizar tu contenido puede parecer complicado al principio. Sin embargo, una vez que conoces los conceptos b\u00e1sicos, es un proceso sencillo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con las herramientas adecuadas y un s\u00f3lido conjunto de estrategias de monetizaci\u00f3n, puede obtener beneficios constantes en muy poco tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes un breve <strong>resumen <\/strong>de 4 formas de monetizar WordPress:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Monetizar a trav\u00e9s de la publicidad.<\/li><li>Abrir una tienda de comercio electr\u00f3nico con <a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WooCommerce<\/a>.<\/li><li>Utilice el marketing de afiliaci\u00f3n.<\/li><li>Crear un sitio de afiliaci\u00f3n con <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre lo que significa monetizar WordPress? H\u00e1znoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>With online business booming in our modern world, you&#8217;ve certainly heard the buzz phrase &#8220;monetize WordPress&#8220;. And you probably know it involves making money from a WordPress website. But do you understand exactly how it works? Once you understand the fundamentals of WordPress monetization, you can try it out for yourself. 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