\u00bfQuiere montar un negocio pero no est\u00e1 seguro de si su idea dar\u00e1 dinero? <\/p>\n\n\n\n

Sentir pasi\u00f3n por un sector determinado est\u00e1 muy bien. Pero eso no significa que tu idea vaya a dar resultado. Muchos otros factores contribuir\u00e1n al \u00e9xito de tu negocio.<\/p>\n\n\n\n

Una de las formas de maximizar sus posibilidades de crear una empresa rentable<\/a> es a trav\u00e9s de encontrar un nicho<\/strong>. Este proceso le ayudar\u00e1 a dirigirse a un p\u00fablico espec\u00edfico<\/a> e identificar las necesidades insatisfechas. Entonces podr\u00e1s evaluar si tu empresa tiene posibilidades de \u00e9xito.<\/p>\n\n\n\n

En este art\u00edculo, empezaremos hablando de algunas de las ventajas de los nichos de negocio. A continuaci\u00f3n, te mostraremos c\u00f3mo encontrar tu nicho en s\u00f3lo cinco pasos. \u00a1Manos a la obra!<\/p>\n\n\n\n

<\/span>Ventajas de dirigir una empresa especializada<\/span><\/h2>\n\n\n\n
Elegir un nicho de negocio significa centrarse en un \u00e1rea espec\u00edfica de un mercado m\u00e1s amplio. Puede que a\u00fan no est\u00e9 saturado o que haya muy pocas ofertas para los clientes. <\/p>\n\n\n\n
Un nicho se considera \u201csaturado<\/strong>\u201d cuando la demanda de productos dentro de ese nicho es baja.<\/p>\n\n\n\n
Como nicho de negocio, su punto de venta \u00fanico (USP) atraer\u00e1 a un p\u00fablico espec\u00edfico que comparte un conjunto particular de necesidades o intereses. He aqu\u00ed un par de ejemplos de PUE:<\/p>\n\n\n\n
\n
Cosm\u00e9ticos Lush<\/a> USP: productos \u00e9ticos para el cuidado de la piel<\/li>\n\n\n\n
SoulCycle<\/a> USP: especializaci\u00f3n del gimnasio en spinning<\/li>\n<\/ul>\n\n\n
\n
$\"Un$ <\/a><\/figure>\n<\/div>\n\n\n
Muchos de los creadores de MemberPress con m\u00e1s \u00e9xito son super-nicho<\/strong>. Tome el Gremio de enganche de alfombras de Nueva Escocia<\/a>por ejemplo.<\/p>\n\n\n\n
Este floreciente sitio basado en MemberPress atiende las necesidades de personas dedicadas a una afici\u00f3n muy concreta, situadas en una regi\u00f3n muy concreta. <\/p>\n\n\n\n
Es el mejor marketing de nicho.<\/p>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Como empresa de nicho, atiende a un p\u00fablico espec\u00edfico, lo que significa que tiene menos competencia<\/strong>. <\/p>\n\n\n\n
Adem\u00e1s, centrarse en un mercado concreto requiere menos recursos para entender a sus clientes. Probablemente tendr\u00e1 que dedicar menos tiempo y esfuerzo segmentar la audiencia<\/a>. <\/p>\n\n\n\n
Tambi\u00e9n ser\u00e1 m\u00e1s barato comercialice sus servicios y productos<\/a>. Podr\u00e1 orientar sus campa\u00f1as con mayor eficacia.<\/p>\n\n\n\n
Adem\u00e1s, la construcci\u00f3n fidelidad a la marca<\/a> con un p\u00fablico m\u00e1s reducido puede ser m\u00e1s f\u00e1cil. Tiene la oportunidad de cultivar las relaciones con los clientes y ofrecer un servicio de atenci\u00f3n al cliente de m\u00e1xima calidad. Tambi\u00e9n puede establecerse como autoridad<\/strong> en su nicho. <\/p>\n\n\n\n
Por \u00faltimo, operar dentro de un nicho es ideal para sitios de afiliaci\u00f3n<\/a> por igual. Puede adaptar sus ofertas para resolver los problemas de un grupo espec\u00edfico de personas. Siempre que entienda bien a su p\u00fablico, no deber\u00eda tener problemas para convertirlos en clientes. <\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> 25 IDEAS GENIALES PARA SITIOS DE MEMBRES\u00cdA<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_Your_Niche_In_5_Steps\"><\/span>C\u00f3mo encontrar su nicho (en 5 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que ya conoces los beneficios de los nichos de negocio, \u00a1vamos a sumergirnos en nuestra gu\u00eda sobre c\u00f3mo encontrar el tuyo!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Identify_Your_Target_Audience\"><\/span>Paso 1: Identifique su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg\"><img decoding=\"async\" width=\"725\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg\" alt=\"Qui\u00e9n es su p\u00fablico - palabras ilustradas\" class=\"wp-image-38358\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg 725w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-300x199.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-256x170.jpg 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-700x465.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-600x400.jpg 600w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/a><\/figure>\n\n\n\n<p>Su p\u00fablico objetivo es el grupo de personas con m\u00e1s probabilidades de adquirir sus productos o servicios. Dado que est\u00e1 tratando de encontrar un nicho de mercado, este p\u00fablico debe ser <strong>muy espec\u00edfico<\/strong>. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_04ee5359f650f93fa391dfebfbd73626\" href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" class=\"button button-blue center\">LEA >> C\u00f3mo identificar a su p\u00fablico objetivo de forma r\u00e1pida y gratuita<\/a>\n<\/div>\n\n\n\n\n<p>Empiece por pensar en general en un \u00e1rea sobre la que ya tenga conocimientos o en la que est\u00e9 interesado. Puede ser una afici\u00f3n, una habilidad o una experiencia profesional. <\/p>\n\n\n\n<p>Le recomendamos que durante este proceso haga un brainstorming y cree una hoja de c\u00e1lculo con todas sus ideas. As\u00ed podr\u00e1s identificar subtemas o \u00e1reas de especialidad menos saturadas dentro del mercado existente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png\"><img decoding=\"async\" width=\"821\" height=\"327\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png\" alt=\"Identificar un p\u00fablico objetivo para un nicho de negocio. \" class=\"wp-image-34568\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png 821w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-768x306.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-427x170.png 427w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-700x279.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-156x62.png 156w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Tambi\u00e9n debe tener en cuenta la demograf\u00eda de su p\u00fablico objetivo. Por ejemplo, una empresa de cosm\u00e9ticos de nicho se centrar\u00e1 generalmente en mujeres j\u00f3venes con m\u00e1s dinero de sobra. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Problems_You_Could_Solve\"><\/span>Paso 2: Identifique los problemas que podr\u00eda resolver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para averiguar cu\u00e1l es su nicho, tendr\u00e1 que entender bien qu\u00e9 es lo que motiva a su mercado objetivo. H\u00e1gase preguntas como estas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfA qu\u00e9 problemas se enfrenta su p\u00fablico objetivo?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo pueden sus productos o servicios resolver esos problemas?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es el motivo de su p\u00fablico para comprar sus productos o afiliarse?<\/li>\n<\/ul>\n\n\n\n<p>Los estudios de mercado pueden ayudarle a comprender los comportamientos de los compradores y <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"crear un perfil de cliente preciso\">crear un perfil de cliente preciso<\/a>. <\/p>\n\n\n\n<p>Incluso podr\u00eda <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"crear encuestas\">crear encuestas<\/a> con una herramienta como <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored\" title=\"WPForms\">WPForms<\/a> para descubrir los puntos d\u00e9biles de los consumidores:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms.png\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1024x496.png\" alt=\"WPForms\" class=\"wp-image-37943\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1024x496.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-768x372.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-351x170.png 351w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-840x407.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1216x589.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-700x339.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1080x523.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms.png 1464w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Adem\u00e1s, el <a href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" rel=\"noopener\">Planificador de palabras clave de Google<\/a> puede ayudarle a investigar qu\u00e9 frases buscan los consumidores:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18.png\"><img decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1024x603.png\" alt=\"Planificador de palabras clave en Google Ads\" class=\"wp-image-37651\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1024x603.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1536x904.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1162x684.png 1162w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1080x636.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18.png 1648w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, puede identificar los puntos d\u00e9biles de su nicho de clientes. Este enfoque tambi\u00e9n es excelente a la hora de idear un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrategia de contenidos\">estrategia de contenidos<\/a> para su negocio. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8707ab91ea86393df3440c1bfab8462e\" href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" class=\"button button-blue center\">LEER >> C\u00f3mo utilizar el Planificador de palabras clave de Google para impulsar su sitio web (en 3 pasos)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Research_Your_Competition\"><\/span>Paso 3: Investigue a su competencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tener cierta competencia puede ser bueno. Puede indicar que ha encontrado un nicho rentable. Adem\u00e1s, investigar a tus competidores puede ayudarte a entender mejor tu nicho de mercado. <\/p>\n\n\n\n<p>Puede resultarte \u00fatil hacer una hoja de c\u00e1lculo con una lista de competidores. A continuaci\u00f3n, puede analizarlos para comprender si existe una oportunidad para que su nicho de negocio <a href=\"https:\/\/memberpress.com\/es\/blog\/make-keyword-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"posicionarse por palabras clave\">posicionarse por palabras clave<\/a>Crear ofertas especiales y destacar de verdad.<\/p>\n\n\n\n<p>Plataformas como <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Semrush<\/a> son incre\u00edbles para hacer este tipo de investigaci\u00f3n de la competencia. <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Enlace de afiliaci\u00f3n de Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Semrush<\/a> incluye herramientas incre\u00edbles, como el \u201cExplorador de mercados\u201d, que hacen todo el trabajo pesado por usted.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis.png\"><img decoding=\"async\" width=\"572\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-572x1024.png\" alt=\"Infograf\u00eda de Semrush sobre la investigaci\u00f3n de la competencia\" class=\"wp-image-39635\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-572x1024.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-168x300.png 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-768x1374.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-859x1536.png 859w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-1145x2048.png 1145w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-95x170.png 95w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-343x614.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-382x684.png 382w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-576x1030.png 576w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-290x518.png 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-87x156.png 87w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-827x1480.png 827w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis.png 2020w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Conozca su(s) diferenciador(es)<\/h4>\n\n\n\n<p>Para adelantarse a los dem\u00e1s, es importante identificar sus <strong>diferenciador<\/strong>(s). Esto es lo que hace que su producto o servicio sea mejor que el de la competencia. <\/p>\n\n\n\n<p>Los diferenciadores pueden incluir cosas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejor calidad<\/li>\n\n\n\n<li>Un servicio m\u00e1s completo<\/li>\n\n\n\n<li>Caracter\u00edsticas y ventajas exclusivas<\/li>\n<\/ul>\n\n\n\n<p>Una de las mejores maneras de averiguar su diferenciador es <strong>c\u00e9ntrese en su p\u00fablico objetivo<\/strong>. Como en el caso anterior, h\u00e1gase algunas preguntas sobre ellos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 quieren de su producto o afiliaci\u00f3n?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 puedes darles que nadie m\u00e1s les est\u00e9 dando?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 les hace felices? \u00bffrustrarse? \u00bfSe sienten mejor?<\/li>\n<\/ul>\n\n\n\n<p>Si puede responder a estas preguntas, estar\u00e1 en el buen camino para descubrir su diferenciador o diferenciadores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utilice el Planificador de palabras clave de Google<\/h4>\n\n\n\n<p>Otra vez, <a href=\"https:\/\/memberpress.com\/es\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planificador de palabras clave de Google<\/a> puede ayudarle en este proceso. Identificar palabras clave con vol\u00famenes de b\u00fasqueda relativamente altos pero con poca competencia publicitaria es una buena se\u00f1al de que puedes abrirte paso en el mercado. <\/p>\n\n\n\n<p>Cuando investigue a sus competidores, preste atenci\u00f3n a los contenidos de baja calidad. Ser\u00e1 m\u00e1s f\u00e1cil superar a la competencia con <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"contenidos detallados y de calidad\">contenidos detallados y de calidad<\/a> que sirva bien a su p\u00fablico, como un blog \u00fatil.<\/p>\n\n\n\n<p>Tambi\u00e9n puede ser \u00fatil analizar c\u00f3mo <a href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"personal y transparente\">personal y transparente<\/a> sus competidores. <\/p>\n\n\n\n<p>Una presencia aut\u00e9ntica es mucho m\u00e1s atractiva que una empresa corporativa sin rostro, porque puede aumentar la fidelidad a la marca y mejorar las relaciones con los clientes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Narrow_Down_Your_Niche_and_Assess_Its_Profitability\"><\/span>Paso 4: Reduzca su nicho y eval\u00fae su rentabilidad <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg\"><img decoding=\"async\" width=\"706\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg\" alt=\"\" class=\"wp-image-38361\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-243x170.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-700x490.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-156x109.jpg 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/figure>\n\n\n\n<p>La gran pregunta ahora es: <em>\u00bfTiene tu idea potencial para ganar dinero?<\/em> Tanto si vende productos, servicios o afiliaciones, querr\u00e1 hacerse una idea de la gama aproximada de precios de lo que tiene. <\/p>\n\n\n\n<p>Para configurar su <a href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"modelo de precios\">modelo de precios<\/a>, Podr\u00eda empezar por evaluar los precios de sus competidores. <\/p>\n\n\n\n<p>Si buscas vender productos, dir\u00edgete a Amazon. Para cursos en l\u00ednea, puedes mirar los similares al tuyo. <\/p>\n\n\n\n<p>Antes de empezar a vender, <strong>asociarse con otras empresas de su sector<\/strong> puede ser \u00fatil. Esta estrategia puede ayudarle a conocer mejor su nicho y a perfeccionar su propia oferta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Test_Your_Niche_Product_or_Services\"><\/span>Paso 5: Pon a prueba tu nicho, producto o servicios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg\" alt=\"\" class=\"wp-image-38362\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Ahora es el momento de ver si tu idea de negocio nicho atrae a alg\u00fan cliente. Durante esta etapa final, es \u00fatil crear un sitio web sencillo o incluso s\u00f3lo un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00e1gina de aterrizaje\">p\u00e1gina de aterrizaje<\/a>. <\/p>\n\n\n\n<p>Para atraer tr\u00e1fico a su sitio web, debe tener en cuenta aspectos como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofreciendo un <a href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"prueba gratuita\">prueba gratuita<\/a> conocer la opini\u00f3n de los clientes<\/li>\n\n\n\n<li>Invertir en <a href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"publicidad de pago\">Publicidad de pago<\/a><\/li>\n\n\n\n<li>En <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a><\/li>\n<\/ul>\n\n\n\n<p>Tambi\u00e9n querr\u00e1 medir sus resultados para ver si su nicho de negocio es viable. <\/p>\n\n\n\n<p>Una vez m\u00e1s, las encuestas pueden ser \u00fatiles para conocer la opini\u00f3n de los clientes. <a href=\"https:\/\/memberpress.com\/go\/gravity\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formularios de gravedad<\/a> ofrece una funci\u00f3n de encuesta dentro de su creador de formularios, que puede incrustar f\u00e1cilmente en su p\u00e1gina de destino.<\/p>\n\n\n\n<p>Si su prueba no tiene \u00e9xito, no significa necesariamente que no haya encontrado un buen nicho. <\/p>\n\n\n\n<p>Tal vez su mensaje sea err\u00f3neo, o su <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"llamada a la acci\u00f3n\">llamada a la acci\u00f3n<\/a> no es lo suficientemente convincente. En este caso, puede utilizar <a href=\"https:\/\/thirstyaffiliates.com\/blog\/ab-testing-affiliate-business\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pruebas A\/B\">Pruebas A\/B<\/a> para determinar si hay algo que impide que su p\u00fablico objetivo act\u00fae.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_991b5fb173230fe40daefbd26b00a63a\" href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-website-examples\/\" target=\"_blank\" class=\"button button-blue center\">LEER >> M\u00e1s de 100 ejemplos de sitios web con membres\u00eda (en la vida real)<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que ahora comprenda que dirigir un negocio nicho puede ayudarle a fidelizar su marca dirigi\u00e9ndose a un grupo selecto de clientes. Tambi\u00e9n puede significar menos competencia.<\/p>\n\n\n\n<p>Para resumir, he aqu\u00ed c\u00f3mo encontrar tu nicho en cinco pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Seleccione un p\u00fablico objetivo relacionado con sus habilidades, pasiones o profesi\u00f3n.<\/li>\n\n\n\n<li>Identifica los problemas que podr\u00edas resolver.<\/li>\n\n\n\n<li>Investigue a la competencia.<\/li>\n\n\n\n<li>Limite su nicho y eval\u00fae su rentabilidad.<\/li>\n\n\n\n<li>Haga pruebas para ver si sus productos\/servicios atraen a su p\u00fablico.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo encontrar su nicho? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>\u201cNiche-down\u201d is a buzzword worth paying attention to. Find out why niche marketing is so successful, and learn how to find your own niche in this article. Are you looking to start a business but unsure whether your idea will make money? Being passionate about a particular industry is great. But it doesn\u2019t mean your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to find your niche","footnotes":""},"categories":[658,134,102],"tags":[868],"class_list":{"0":"post-36098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-monetization","10":"tag-niche-marketing","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Looking to start a business but unsure whether it'll make money? 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