{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"C\u00f3mo elaborar una historia de cliente (y por qu\u00e9 deber\u00eda hacerlo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Conectar con su p\u00fablico es m\u00e1s importante que nunca. Los consumidores recurren cada vez m\u00e1s a amigos, personas influyentes y opiniones para decidir con qu\u00e9 empresas hacer negocios. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad4bb0043876\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad4bb0043876\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >Historias de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Por qu\u00e9 son eficaces las historias de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >C\u00f3mo elaborar una historia de cliente o un estudio de caso de un socio (en 3 sencillos pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >Paso 1 Encontrar una historia que contar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >Paso 2 Muestre c\u00f3mo su empresa resolvi\u00f3 el problema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >Paso 3 Ofr\u00e9zcase a resolver ese problema a otros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Saber c\u00f3mo hacer una historia de cliente puede ayudarle a <a href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">conecte con su p\u00fablico<\/a> a un nivel m\u00e1s personal. De hecho, en los mercados post-COVID, el uso de un enfoque m\u00e1s conversacional tiene <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eficacia probada<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo te explicaremos qu\u00e9 son las historias de clientes, por qu\u00e9 son herramientas de marketing eficaces y c\u00f3mo crearlas para tu negocio. \u00a1Echemos un vistazo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>Historias de clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes dar a conocer las historias de los clientes mediante texto o v\u00eddeo. Se trata de experiencias positivas reales de los clientes que animan a otros consumidores a elegir los productos o servicios de una empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas historias pueden resultar eficaces a la hora de promocionar productos y servicios concretos. Adem\u00e1s, pueden mejorar la imagen general de tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los estudios de casos de afiliados utilizan un enfoque similar al de las historias de clientes. Puede recoger opiniones de sus afiliados sobre su satisfacci\u00f3n y su perspectiva de la calidad de su servicio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, puede utilizar estos datos de la vida real para animar a otras personas a que se inscriban en su programa. <a href=\"https:\/\/memberpress.com\/es\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"servicios exclusivos para socios\">servicios exclusivos para socios<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> utiliza historias de clientes para mostrar c\u00f3mo sus tecnolog\u00edas e innovaciones repercuten en personas reales y mejoran sus vidas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla muestra c\u00f3mo hacer una historia de cliente. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, \u00a1no hace falta ser tan influyente como Tesla para utilizar testimonios de clientes! Puedes adaptar estos testimonios para mostrar c\u00f3mo marcas la diferencia en la vida de tus clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, en MemberPress compartimos regularmente <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">historias de clientes<\/a>mostrando c\u00f3mo nuestro producto ha <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">ha cambiado la vida de las personas<\/a>. No hay ninguna raz\u00f3n por la que no puedas utilizar un enfoque similar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"2HPjAGs8XLBtmrTfKyuxvpMNmVtMzDVukJgLAiOIaHnOC2wIddBo3nFJoRg6p9h1fi754e5RqSF614vW0l8cNzECbar9UYlysEZ3\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: Profesora de yoga no t\u00e9cnica convertida en empresaria digital (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>VEA &gt;&gt; Mi historia de cliente de Mindful movement con la instructora de yoga y creadora helen faliveno<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Por qu\u00e9 son eficaces las historias de clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las historias de clientes le ayudan a conectar con su p\u00fablico m\u00e1s all\u00e1 de las t\u00e1cticas de marketing tradicionales. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Estudios<\/a> muestran que los consumidores son ahora menos propensos a confiar en empresas sin rostro y recurren en cambio a recomendaciones de compra imparciales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conectar con su p\u00fablico tambi\u00e9n puede ayudarle a crear una comunidad y una base de clientes fieles. Una buena forma de impulsar esa confianza es compartir experiencias positivas que tus clientes hayan tenido en el pasado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras que los testimonios pueden adornarse o falsificarse, una entrevista aut\u00e9ntica con un colega puede ser poderosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo ideal es que las historias de clientes proporcionen ejemplos reales de las ventajas que ofrecen sus productos o servicios. Escuchar c\u00f3mo su empresa ayud\u00f3 a una persona real con un problema real puede motivar a alguien en una situaci\u00f3n similar a inscribirse. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>C\u00f3mo elaborar una historia de cliente o un estudio de caso de un socio (en 3 sencillos pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber c\u00f3mo hacer una historia de clientes de forma eficaz puede ser muy valioso para el marketing moderno. Aqu\u00ed tienes unos sencillos pasos para empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>Paso 1: Encontrar una historia que contar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primero que necesita, por supuesto, es una historia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes satisfechos casi siempre est\u00e1n dispuestos a reunirse por Zoom para charlar un rato. Si tu empresa presta servicios a otras empresas, es muy probable que estas acepten encantadas la publicidad gratuita. Pero, \u00bfc\u00f3mo se encuentran estos clientes satisfechos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En realidad, es bastante f\u00e1cil. Quiz\u00e1 ya cuentes con algunos clientes fieles que puedan actuar como embajadores y a los que puedas dirigirte para que compartan sus experiencias. Si no es as\u00ed, quiz\u00e1 tengas que buscar candidatos entre tus rese\u00f1as y testimonios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes algunos canales para empezar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Revisores <\/strong>\u2013 Ponte en contacto con los usuarios que hayan valorado tu producto o servicio, ya sea en tu p\u00e1gina web o a trav\u00e9s de sitios web externos de valoraciones (\u00a1de forma positiva, por supuesto!).<\/li><li><strong>Contactos anteriores<\/strong> - Compruebe su historial de correo electr\u00f3nico en busca de intercambios anteriores con clientes.<\/li><li><strong>Google <\/strong>- Haga una b\u00fasqueda para ver si alg\u00fan blogger ha mencionado su sitio.&nbsp;<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Rese\u00f1as de panader\u00eda. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Otra opci\u00f3n es <strong>contactar directamente con la gente de su lista de correo electr\u00f3nico<\/strong>. Elabore un mensaje breve y atractivo invitando a los clientes a ponerse en contacto con usted para un reportaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su correo electr\u00f3nico, aseg\u00farese de <strong>exponer las ventajas<\/strong> de participar. Por ejemplo, si el cliente es un empresario, ofr\u00e9zcale un enlace dofollow a su sitio web en la entrada del blog correspondiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, puede cribar las respuestas en busca de historias relacionadas que promocionen su empresa o los productos espec\u00edficos que desea dar a conocer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una historia de cliente convincente presentar\u00e1 un problema habitual de una forma cre\u00edble y f\u00e1cil de entender. Los clientes potenciales que busquen resolver un problema similar deber\u00edan sentir que la historia les resulta cercana y motivadora.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"cpxKntwtl0drNURz3MJ5pD84CoXrVmevsysAAfGuxnB7qOEQSY4HKbHvlDTPZfRy2F1Gi2X3dqgJE\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: Un profesor de m\u00fasica se hace virtual y se gana la vida a tiempo completo con WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>ver &gt;&gt; La historia del cliente de Theguitarlesson.com con el creador y empresario tom fontana<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>Paso 2: Muestre c\u00f3mo su empresa resolvi\u00f3 el problema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Introduzca su empresa. El objetivo principal de su historia de cliente es ilustrar c\u00f3mo su producto o servicio resolvi\u00f3 un problema del consumidor en cuesti\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerde que un ejemplo aut\u00e9ntico y real de una persona suele ser m\u00e1s inspirador que un argumento de venta de una empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque muchos <a href=\"https:\/\/memberpress.com\/es\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrategias de marketing\">estrategias de marketing<\/a> suelen utilizar un enfoque similar, la historia de un cliente es \u00fanica. Demuestra c\u00f3mo el problema <em>fue<\/em> resuelto en lugar de prometerlo <em>ser\u00e1<\/em> resuelto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como puede ver, utilizamos este enfoque en las historias de nuestros propios clientes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"Historia de un cliente de MemberPress. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lo ideal es que tu caso de cliente destaque c\u00f3mo tu empresa resolvi\u00f3 el problema y c\u00f3mo mejor\u00f3 la vida del cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tengas miedo de promocionar tu negocio a trav\u00e9s de tus textos, siempre y cuando te mantengas fiel a la experiencia del cliente. <strong>El objetivo es animar a los espectadores a perseguir los mismos resultados.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"pYbrXyOAM\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: El espacio virtual de cotrabajo genera ingresos reales (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch &gt;&gt; La historia de Jill Knobeloch, creadora y empresaria del colectivo Grapeseed<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>Paso 3: Ofr\u00e9cete a solucionar ese problema a otros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que has demostrado que tu empresa es capaz de resolver un problema de los consumidores, es el momento de ofrecer esa soluci\u00f3n a nuevos clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, debe tener claro <em>c\u00f3mo<\/em> Tus productos o servicios pueden ayudarles. Tambi\u00e9n te conviene explicar a los lectores c\u00f3mo pueden acceder a esas ventajas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede incluir enlaces a sus productos y servicios, textos espec\u00edficos y un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Llamada a la acci\u00f3n (CTA)\">llamada a la acci\u00f3n (CTA)<\/a> como hicimos en la entrada de nuestro blog sobre la historia de un cliente de Dunrovin Ranch (v\u00e9ase la captura de pantalla a continuaci\u00f3n):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"C\u00f3mo hacer una historia de cliente con MemberPress. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Todos estos elementos pueden animar a los lectores a saber m\u00e1s sobre su empresa y sus ofertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s, solo tienes que compartir la historia de tu cliente. Muchas empresas utilizan <a href=\"https:\/\/memberpress.com\/es\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"entradas de blog\">entradas de blog<\/a> para destacar estos testimonios. Tambi\u00e9n le recomendamos que comparta su historia en las redes sociales e incluso en su p\u00e1gina web. <a href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mensajes de marketing por correo electr\u00f3nico\">mensajes de marketing por correo electr\u00f3nico<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que los consumidores <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cada vez m\u00e1s desconfiado<\/a> de las empresas, ganarse su confianza suele requerir recomendaciones de personas reales. Afortunadamente, el uso de historias de clientes es una estrategia de marketing eficaz para promocionar su empresa y sus productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, as\u00ed es como se elabora un caso de cliente en tres sencillos pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Encuentra una historia que muestre un problema.<\/li><li>Explique c\u00f3mo resolvi\u00f3 su empresa ese problema.<\/li><li>Ofrezca esa soluci\u00f3n a otras personas con el mismo problema.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo crear y compartir historias de clientes? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":["post-37410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-case-studies","category-customer-stories","category-marketing","tag-marketing-strategies","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. 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