{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"C\u00f3mo elaborar una historia de cliente (y por qu\u00e9 deber\u00eda hacerlo)"},"content":{"rendered":"<p>Conectar con su p\u00fablico es m\u00e1s importante que nunca. Los consumidores recurren cada vez m\u00e1s a amigos, personas influyentes y opiniones para decidir con qu\u00e9 empresas hacer negocios. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a50ed88bef18\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50ed88bef18\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >Historias de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Por qu\u00e9 son eficaces las historias de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >C\u00f3mo elaborar una historia de cliente o un estudio de caso de un socio (en 3 sencillos pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >Paso 1 Encontrar una historia que contar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >Paso 2 Muestre c\u00f3mo su empresa resolvi\u00f3 el problema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >Paso 3 Ofr\u00e9zcase a resolver ese problema a otros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Saber c\u00f3mo hacer una historia de cliente puede ayudarle a <a href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">conecte con su p\u00fablico<\/a> a un nivel m\u00e1s personal. De hecho, en los mercados post-COVID, el uso de un enfoque m\u00e1s conversacional tiene <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eficacia probada<\/a>.\u00a0<\/p>\n\n\n\n<p>En este art\u00edculo le explicaremos qu\u00e9 son las historias de clientes, por qu\u00e9 son herramientas de marketing eficaces y c\u00f3mo crearlas para su empresa. Echemos un vistazo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>Historias de clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Puedes mostrar historias de clientes a trav\u00e9s de texto o v\u00eddeo. Son experiencias positivas de clientes reales que animan a otros consumidores a elegir los productos o servicios de una empresa. <\/p>\n\n\n\n<p>Estas historias pueden ser eficaces para promocionar productos y servicios espec\u00edficos. Tambi\u00e9n pueden mejorar la imagen general de su marca.<\/p>\n\n\n\n<p>Los estudios de casos de afiliados utilizan un enfoque similar al de las historias de clientes. Puede recoger opiniones de sus afiliados sobre su satisfacci\u00f3n y su perspectiva de la calidad de su servicio. <\/p>\n\n\n\n<p>A continuaci\u00f3n, puede utilizar estos datos de la vida real para animar a otras personas a que se inscriban en su programa. <a href=\"https:\/\/memberpress.com\/es\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"servicios exclusivos para socios\">servicios exclusivos para socios<\/a>. <\/p>\n\n\n\n<p>Por ejemplo, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> utiliza historias de clientes para mostrar c\u00f3mo sus tecnolog\u00edas e innovaciones repercuten en personas reales y mejoran sus vidas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla muestra c\u00f3mo hacer una historia de cliente. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sin embargo, no hace falta ser tan influyente como Tesla para utilizar historias de clientes. Puede adaptar estos testimonios para mostrar c\u00f3mo marca la diferencia en la vida de sus clientes. <\/p>\n\n\n\n<p>Por ejemplo, en MemberPress compartimos regularmente <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">historias de clientes<\/a>mostrando c\u00f3mo nuestro producto ha <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">cambi\u00f3 la vida de la gente<\/a>.No hay ninguna raz\u00f3n por la que no puedas utilizar un enfoque similar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"bUTYuKQvhEfM8xfGkNTuiE4dQZW5Boi0r4ISM3cyHLjCdwexvb8gpraml7PIORCp7Nh6Pz2F9kOtUneHJXSV\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: Profesora de yoga no t\u00e9cnica convertida en empresaria digital (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>VER &gt;&gt; Mi historia de cliente de Mindful Movement con la instructora de yoga y creadora Helen Faliveno.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Por qu\u00e9 son eficaces las historias de clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las historias de clientes le ayudan a conectar con su p\u00fablico m\u00e1s all\u00e1 de las t\u00e1cticas de marketing tradicionales. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Estudios<\/a> muestran que los consumidores son ahora menos propensos a confiar en empresas sin rostro y recurren en cambio a recomendaciones de compra imparciales. <\/p>\n\n\n\n<p>Conectar con su p\u00fablico tambi\u00e9n puede ayudarle a crear una comunidad y una base de clientes fieles. Una buena forma de impulsar esa confianza es compartir experiencias positivas que tus clientes hayan tenido en el pasado. <\/p>\n\n\n\n<p>Mientras que los testimonios pueden adornarse o falsificarse, una entrevista aut\u00e9ntica con un colega puede ser poderosa.<\/p>\n\n\n\n<p>Lo ideal es que las historias de clientes proporcionen ejemplos reales de las ventajas que ofrecen sus productos o servicios. Escuchar c\u00f3mo su empresa ayud\u00f3 a una persona real con un problema real puede motivar a alguien en una situaci\u00f3n similar a inscribirse. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>C\u00f3mo elaborar una historia de cliente o un estudio de caso de un socio (en 3 sencillos pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Saber c\u00f3mo hacer una historia de clientes de forma eficaz puede ser muy valioso para el marketing moderno. Aqu\u00ed tienes unos sencillos pasos para empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>Paso 1: Encontrar una historia que contar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lo primero que necesita, por supuesto, es una historia. <\/p>\n\n\n\n<p>Los clientes satisfechos casi siempre est\u00e1n dispuestos a reunirse a trav\u00e9s de Zoom para una charla r\u00e1pida. Si su empresa atiende a otras empresas, lo m\u00e1s probable es que acepten de buen grado la exposici\u00f3n gratuita. Pero, \u00bfc\u00f3mo encontrar a esos clientes satisfechos?<\/p>\n\n\n\n<p>En realidad, es bastante f\u00e1cil. Es posible que ya cuente con algunos clientes fieles a los que pueda dirigirse para que compartan sus experiencias. Si no, puede que tengas que buscar pistas en tus rese\u00f1as y testimonios.<\/p>\n\n\n\n<p>Aqu\u00ed tienes algunos canales para empezar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Revisores <\/strong>- P\u00f3ngase en contacto con los usuarios que han opinado sobre su producto o servicio, ya sea en su sitio web o a trav\u00e9s de sitios web externos de opiniones (positivas, por supuesto).<\/li><li><strong>Contactos anteriores<\/strong> - Compruebe su historial de correo electr\u00f3nico en busca de intercambios anteriores con clientes.<\/li><li><strong>Google <\/strong>- Haga una b\u00fasqueda para ver si alg\u00fan blogger ha mencionado su sitio.\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Rese\u00f1as de panader\u00eda. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Otra opci\u00f3n es <strong>contactar directamente con la gente de su lista de correo electr\u00f3nico<\/strong>. Elabore un mensaje breve y atractivo invitando a los clientes a ponerse en contacto con usted para un reportaje.<\/p>\n\n\n\n<p>En su correo electr\u00f3nico, aseg\u00farese de <strong>exponer las ventajas<\/strong> de participar. Por ejemplo, si el cliente es un empresario, ofr\u00e9zcale un enlace dofollow a su sitio web en la entrada del blog correspondiente.<\/p>\n\n\n\n<p>A continuaci\u00f3n, puede cribar las respuestas en busca de historias relacionadas que promocionen su empresa o los productos espec\u00edficos que desea dar a conocer.<\/p>\n\n\n\n<p>Una historia de cliente convincente presentar\u00e1 un problema com\u00fan de forma cre\u00edble y f\u00e1cil de entender. Los clientes potenciales que quieran resolver un problema similar encontrar\u00e1n la historia cercana y motivadora.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"KgdU\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: Un profesor de m\u00fasica se hace virtual y se gana la vida a tiempo completo con WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>Ver &gt;&gt; Historia de un cliente de Theguitarlesson.com con el creador y empresario Tom Fontana.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>Paso 2: Muestre c\u00f3mo su empresa resolvi\u00f3 el problema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Introduzca su empresa. El objetivo principal de su historia de cliente es ilustrar c\u00f3mo su producto o servicio resolvi\u00f3 un problema del consumidor en cuesti\u00f3n.\u00a0<\/p>\n\n\n\n<p>Recuerde que un ejemplo aut\u00e9ntico y real de una persona suele ser m\u00e1s inspirador que un argumento de venta de una empresa.<\/p>\n\n\n\n<p>Aunque muchos <a href=\"https:\/\/memberpress.com\/es\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrategias de marketing\">estrategias de marketing<\/a> suelen utilizar un enfoque similar, la historia de un cliente es \u00fanica. Demuestra c\u00f3mo el problema <em>fue<\/em> resuelto en lugar de prometerlo <em>ser\u00e1<\/em> resuelto. <\/p>\n\n\n\n<p>Como puede ver, utilizamos este enfoque en las historias de nuestros propios clientes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"Historia de un cliente de MemberPress. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Lo ideal es que su historia de cliente destaque c\u00f3mo su empresa resolvi\u00f3 el problema y c\u00f3mo mejor\u00f3 la vida del cliente. <\/p>\n\n\n\n<p>No tengas miedo de promocionar tu negocio a trav\u00e9s de tus escritos, siempre que te mantengas fiel a la experiencia del cliente. <strong>El objetivo es animar a los espectadores a perseguir los mismos resultados.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"7n2VesEutGTB6pWShJQXjyO5kJImHiqdmlr7MybaR3LLGiwZ8dglq9v8e2sBPV3NUMg61cYoaXZkwOK405nSovjc9Cx0FN1C\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: El espacio virtual de cotrabajo genera ingresos reales (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch &gt;&gt; Historia de cliente de Grapeseed Collective con la creadora y emprendedora Jill Knobeloch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>Paso 3: Ofr\u00e9cete a solucionar ese problema a otros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ahora que ha establecido la capacidad de su empresa para resolver un problema de los consumidores, es el momento de ofrecer esa soluci\u00f3n a nuevos clientes. <\/p>\n\n\n\n<p>Para ello, debe tener claro <em>c\u00f3mo<\/em> sus productos o servicios pueden ayudar. Tambi\u00e9n querr\u00e1 decir a los lectores c\u00f3mo pueden acceder a esos beneficios.<\/p>\n\n\n\n<p>Puede incluir enlaces a sus productos y servicios, textos espec\u00edficos y un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Llamada a la acci\u00f3n (CTA)\">llamada a la acci\u00f3n (CTA)<\/a> como hicimos en la entrada de nuestro blog sobre la historia de un cliente de Dunrovin Ranch (v\u00e9ase la captura de pantalla a continuaci\u00f3n):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"C\u00f3mo hacer una historia de cliente con MemberPress. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Todos estos elementos pueden animar a los lectores a saber m\u00e1s sobre su empresa y sus ofertas.<\/p>\n\n\n\n<p>Despu\u00e9s, s\u00f3lo es cuesti\u00f3n de compartir la historia de sus clientes. Muchas empresas utilizan <a href=\"https:\/\/memberpress.com\/es\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"entradas de blog\">entradas de blog<\/a> para destacar estos testimonios. Tambi\u00e9n le recomendamos que comparta su historia en las redes sociales e incluso en su p\u00e1gina web. <a href=\"https:\/\/memberpress.com\/es\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mensajes de marketing por correo electr\u00f3nico\">mensajes de marketing por correo electr\u00f3nico<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A medida que los consumidores <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cada vez m\u00e1s desconfiado<\/a> de las empresas, ganarse su confianza suele requerir recomendaciones de personas reales. Afortunadamente, el uso de historias de clientes es una estrategia de marketing eficaz para promocionar su empresa y sus productos.<\/p>\n\n\n\n<p>Para resumir, he aqu\u00ed c\u00f3mo hacer una historia de cliente en tres sencillos pasos:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Encuentra una historia que muestre un problema.<\/li><li>Explique c\u00f3mo resolvi\u00f3 su empresa ese problema.<\/li><li>Ofrezca esa soluci\u00f3n a otras personas con el mismo problema.<\/li><\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo crear y compartir historias de clientes? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":{"0":"post-37410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-customer-stories","9":"category-marketing","10":"tag-marketing-strategies","11":"tag-online-business","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. 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Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. <\/p>","content":[{"type":"text","data":"Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!<\/p>","content":[{"type":"text","data":"In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Overview of Customer Stories<\/h2>","content":"Historias de clientes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. <\/p>","content":[{"type":"text","data":"You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These stories can be effective for promoting specific products and services. They can also improve your brand's overall image.<\/p>","content":[{"type":"text","data":"These stories can be effective for promoting specific products and services. They can also improve your brand's overall image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. <\/p>","content":[{"type":"text","data":"Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. <\/p>","content":[{"type":"text","data":"Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:<\/p>","content":[{"type":"text","data":"For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla shows how to do a customer story. \" class=\"wp-image-37409\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","alt":"Tesla shows how to do a customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","linkDestination":"media","align":"center"},"style":{"width":702,"height":613,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. <\/p>","content":[{"type":"text","data":"However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach.<\/p>","content":[{"type":"text","data":"For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Non-Techie Yoga Teacher Turned Digital Businesswoman (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Historias de clientes: Profesora de yoga no t\u00e9cnica convertida en empresaria digital (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0","caption":"WATCH &gt;&gt; My Mindful movement customer story featuring yoga instructor and creator helen faliveno","url":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Customer Stories Are Effective<\/h2>","content":"Por qu\u00e9 son eficaces las historias de clientes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. <\/p>","content":[{"type":"text","data":"Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. <\/p>","content":[{"type":"text","data":"Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful.<\/p>","content":[{"type":"text","data":"While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. <\/p>","content":[{"type":"text","data":"Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Do a Customer Story or Member Case Study (In 3 Easy Steps)<\/h2>","content":"C\u00f3mo elaborar una historia de cliente o un estudio de caso de un socio (en 3 sencillos pasos)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Find a Story to Tell<\/h3>","content":"Paso 1: Encontrar una historia que contar","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The first thing you need, of course, is a story. <\/p>","content":[{"type":"text","data":"The first thing you need, of course, is a story. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?<\/p>","content":[{"type":"text","data":"Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials.<\/p>","content":[{"type":"text","data":"It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few channels to get you started:<\/p>","content":[{"type":"text","data":"Here are a few channels to get you started:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Reviewers <\/strong>\u2013 Get in touch with users who've reviewed your product or service either on your site or through outside review websites (positively, of course!).<\/li><li><strong>Past contacts<\/strong> \u2013 Check your email history for past exchanges with customers.<\/li><li><strong>Google <\/strong>\u2013 Do a search to see if any bloggers have mentioned your site.&nbsp;<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Revisores <\/strong>- P\u00f3ngase en contacto con los usuarios que han opinado sobre su producto o servicio, ya sea en su sitio web o a trav\u00e9s de sitios web externos de opiniones (positivas, por supuesto).<\/li><li><strong>Contactos anteriores<\/strong> - Compruebe su historial de correo electr\u00f3nico en busca de intercambios anteriores con clientes.<\/li><li><strong>Google <\/strong>- Haga una b\u00fasqueda para ver si alg\u00fan blogger ha mencionado su sitio.&nbsp;<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Bakery reviews. \" class=\"wp-image-37407\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","alt":"Bakery reviews. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","linkDestination":"media","align":"center"},"style":{"width":667,"height":443,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story.<\/p>","content":[{"type":"text","data":"Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post.<\/p>","content":[{"type":"text","data":"In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure.<\/p>","content":[{"type":"text","data":"Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating.<\/p>","content":[{"type":"text","data":"A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Music Teacher Goes Virtual + Powers Full-Time Living on WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Historias de clientes: Un profesor de m\u00fasica se hace virtual y se gana la vida a tiempo completo con WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ","caption":"watch &gt;&gt; Theguitarlesson.com customer story featuring creator-entrepreneur tom fontana","url":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2: Show How Your Company Solved the Problem<\/h3>","content":"Paso 2: Muestre c\u00f3mo su empresa resolvi\u00f3 el problema","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;<\/p>","content":[{"type":"text","data":"Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company.<\/p>","content":[{"type":"text","data":"Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. <\/p>","content":[{"type":"text","data":"While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you can see, we use this approach in our own customer stories:<\/p>","content":[{"type":"text","data":"As you can see, we use this approach in our own customer stories:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"MemberPress customer story. \" class=\"wp-image-37433\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png","alt":"MemberPress customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":656,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. <\/p>","content":[{"type":"text","data":"Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong><\/p>","content":[{"type":"text","data":"Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Virtual Co-working Space Rakes in Real Revenue (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Historias de clientes: El espacio virtual de cotrabajo genera ingresos reales (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ","caption":"WATch &gt;&gt; Grapeseed collective customer story featuring creator-entrepreneur Jill Knobeloch","url":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Offer to Solve That Problem for Others<\/h3>","content":"Paso 3: Ofr\u00e9cete a solucionar ese problema a otros","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. <\/p>","content":[{"type":"text","data":"Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits.<\/p>","content":[{"type":"text","data":"You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):<\/p>","content":[{"type":"text","data":"You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"How to do a customer story with MemberPress. \" class=\"wp-image-37434\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png","alt":"How to do a customer story with MemberPress. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":559,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>All these elements can encourage readers to learn more about your business and its offerings.<\/p>","content":[{"type":"text","data":"All these elements can encourage readers to learn more about your business and its offerings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. <\/p>","content":[{"type":"text","data":"Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products.<\/p>","content":[{"type":"text","data":"As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here's how to do a customer story in three easy steps:<\/p>","content":[{"type":"text","data":"To recap, here's how to do a customer story in three easy steps:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Find a story that showcases a problem.<\/li><li>Explain how your company solved that problem.<\/li><li>Offer that solution to others with the same problem.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Encuentra una historia que muestre un problema.<\/li><li>Explique c\u00f3mo resolvi\u00f3 su empresa ese problema.<\/li><li>Ofrezca esa soluci\u00f3n a otras personas con el mismo problema.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/37410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=37410"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/37410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/39959"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=37410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=37410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=37410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}