{"id":38120,"date":"2022-09-15T05:00:00","date_gmt":"2022-09-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=38120"},"modified":"2025-09-04T10:44:27","modified_gmt":"2025-09-04T14:44:27","slug":"how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/","title":{"rendered":"C\u00f3mo recuperar los pagos fallidos y reducir la rotaci\u00f3n en los sitios de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Como propietario de una peque\u00f1a empresa o empresario individual, hay pocas cosas peores que lidiar con impagos. Con demasiada frecuencia, un impago significa la p\u00e9rdida de un cliente. \u00bfY por qu\u00e9? <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6add632f7f23e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6add632f7f23e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\" >Por qu\u00e9 debes reducir la tasa de abandono de tu sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_is_a_Failed_Payment\" >\u00bfQu\u00e9 es un pago fallido?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_Failed_Payments_Mean_for_Your_Membership_Site\" >Qu\u00e9 significan los impagos para su sitio web de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#How_to_Recover_Failed_Payments\" >C\u00f3mo recuperar pagos fallidos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#So_Whats_the_Result\" >Entonces, \u00bfcu\u00e1l es el resultado?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPorque en alg\u00fan momento alg\u00fan ordenador se equivoc\u00f3? No me parece justo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo peor es cuando los sistemas implantados no resuelven el problema. Si se encuentran con problemas como estos, tus clientes van a querer un trato personal y humano. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No sabes cu\u00e1ntas veces me he encontrado con problemas de asistencia relacionados con robots en mis propias compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero no te preocupes: \u00a1hay soluciones para estos problemas! El fant\u00e1stico equipo de LTVplus cuenta con un grupo de agentes de atenci\u00f3n al cliente con mucho talento y formados por MemberPress que pueden ayudarte a hacer crecer tu negocio y tu modelo de atenci\u00f3n al cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos por qu\u00e9 le interesa reforzar la recuperaci\u00f3n de pagos fallidos y por qu\u00e9 le interesa probar LTVplus.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Qu\u00e9 aporta a su empresa la recuperaci\u00f3n de pagos fallidos<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Un elemento fundamental para recuperar los pagos fallidos es reducir la rotaci\u00f3n de clientes. B\u00e1sicamente, esto significa reducir el n\u00famero de clientes que abandonan su negocio y<a href=\"https:\/\/memberpress.com\/es\/blog\/return-visitors-membership-site\/\" title=\"\"> conservar a los miembros actuales<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y tiene sentido. La comercializaci\u00f3n y la incorporaci\u00f3n de nuevos miembros a su sitio de afiliaci\u00f3n es costosa y requiere mucho tiempo. Si los nuevos miembros se dan de baja justo despu\u00e9s de unirse, es mucho esfuerzo desperdiciado por tu parte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\"><\/span>Por qu\u00e9 debes reducir la tasa de abandono de tu sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tu tasa de abandono es la tasa a la que los usuarios se dan de baja de tu p\u00e1gina web. Probablemente resulte bastante obvio por qu\u00e9 eso es algo negativo para un negocio que funciona con un modelo de suscripci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto un miembro se da de baja y \u201cse marcha\u201d, deja de generarte ingresos. Por lo tanto, cuanto m\u00e1s tiempo permanezca un miembro, m\u00e1s beneficios aportar\u00e1 a tu negocio: la relaci\u00f3n entre inversi\u00f3n e ingresos aumenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es realmente fundamental reducir la tasa de abandono de tu empresa. Esto es tan importante, si no m\u00e1s, que <a href=\"https:\/\/memberpress.com\/es\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una nueva base de clientes<\/a> para su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/#:~:text=Customer%20lifetime%20value%20is%20the,great%20way%20to%20drive%20growth.\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Valor de vida del cliente&nbsp;<\/strong>(CLV)<\/a>, es decir, el valor total que un cliente aporta a tu empresa a lo largo del tiempo, lo que significa que resulta m\u00e1s barato y m\u00e1s eficiente mantener la fidelidad de los clientes actuales que captar nuevos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los socios que permanecen en el club tienen m\u00e1s probabilidades de realizar m\u00e1s compras y de seguir renovando sus cuotas. Por ello, es probable que tambi\u00e9n est\u00e9n muy satisfechos con su experiencia con tu empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y aqu\u00ed viene lo m\u00e1s importante: \u00bfqui\u00e9nes son los que m\u00e1s probablemente te recomendar\u00e1n a otros clientes potenciales? \u00a1Las personas que ya han tenido una experiencia positiva con tu marca, por supuesto!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea la situaci\u00f3n de tu sitio web, te conviene hacer un an\u00e1lisis peri\u00f3dico y medir su tasa de abandono. Una buena&nbsp;<a href=\"https:\/\/memberpress.com\/es\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">herramienta de informaci\u00f3n sobre sitios web<\/a>&nbsp;te servir\u00e1 para lo que necesitas, tal y como se muestra a continuaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"740\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png\" alt=\"Reducci\u00f3n del valor de vida \u00fatil de los sitios web de afiliaci\u00f3n\" class=\"wp-image-12234\" title=\"Reducci\u00f3n del valor de la vida \u00fatil de sus sitios de afiliaci\u00f3n | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-700x370.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-156x82.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si marcas esta casilla, te har\u00e1s una idea clara de cu\u00e1l es la situaci\u00f3n actual de tu sitio web y de c\u00f3mo debes subsanar cualquier posible deficiencia en tu estrategia. Esto te resultar\u00e1 de gran ayuda para reducir la p\u00e9rdida de clientes: es dif\u00edcil saber c\u00f3mo resolver un problema si no sabes que existe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cualquier caso, la conclusi\u00f3n es la siguiente: si quieres que tu negocio crezca (y se adapte adecuadamente a medida que lo hace), tendr\u00e1s que conservar a tus clientes actuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfc\u00f3mo reducir las cancelaciones de socios, tambi\u00e9n conocidas como <em>reducir la rotaci\u00f3n<\/em>? Hay varias formas de hacerlo, entre ellas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revise peri\u00f3dicamente la experiencia del usuario (UX).<\/strong> Dada la rapidez con la que pueden cambiar los negocios en l\u00ednea, la experiencia del usuario puede variar r\u00e1pidamente. Aseg\u00farate de estar al tanto de las posibles mejoras.<\/li>\n\n\n\n<li><strong>Vigila a tu competencia. <\/strong>Si el resto de empresas de tu sector est\u00e1n dando ciertos pasos \u2014y obteniendo buenos resultados\u2014, aseg\u00farate de sumarte a la tendencia para que tu empresa no se quede atr\u00e1s.<\/li>\n\n\n\n<li><strong>Actualizar y mejorar. <\/strong>Mantener tu contenido actualizado y relevante es un factor clave para el \u00e9xito de un sitio web de socios. Los socios ser\u00e1n menos propensos a darse de baja si siguen sacando el m\u00e1ximo partido a su inversi\u00f3n.<\/li>\n\n\n\n<li><strong>Pida opiniones.<\/strong> Las personas que mejor conocen tu sitio web son las que lo utilizan a diario. P\u00eddeles su opini\u00f3n y sus consejos, y no des por sentado que est\u00e1n satisfechas solo porque sean activas. La participaci\u00f3n es fundamental para reducir la p\u00e9rdida de clientes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9stas son s\u00f3lo algunas de las formas en que puede ayudar a reducir la rotaci\u00f3n en su sitio de afiliaci\u00f3n. Hay muchas m\u00e1s mejoras y tareas de mantenimiento que puede y debe realizar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"3bKve2uhgTYrWQyUftdO9xSL6Vj4wNEoDz0Xa1JZ7\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo reducir las cancelaciones (CHURN) en su sitio de afiliaci\u00f3n (Complemento MemberPress Cancel Override)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XYeONFXPSHQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VEA &gt;&gt;&gt; C\u00f3mo reducir las cancelaciones de miembros en su sitio de afiliaci\u00f3n (Complemento MemberPress Cancel Override)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entre todos los dem\u00e1s, puedo garantizar que contar con un proceso de asistencia dedicado sin duda ayudar\u00e1 a reducir la rotaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Y s\u00ed, lo has adivinado! Eso va a tener que ver con la recuperaci\u00f3n de los pagos fallidos. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">C\u00f3mo recuperar pagos fallidos con LTVplus<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg\" alt=\"\" class=\"wp-image-41267\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Failed_Payment\"><\/span>\u00bfQu\u00e9 es un pago fallido?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puede que te est\u00e9s diciendo, <em>Ya vamos por la mitad de esta entrada y sigo pregunt\u00e1ndome qu\u00e9 es un pago fallido<\/em>. La respuesta a eso es bastante sencilla. Se habla de un pago fallido cuando, por cualquier motivo, no es posible procesar un pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto puede deberse a varias razones, entre ellas <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fondos insuficientes en la cuenta del cliente<\/li>\n\n\n\n<li> introducci\u00f3n de informaci\u00f3n incorrecta<\/li>\n\n\n\n<li>tener la pasarela de pago mal configurada<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea el caso, la cuesti\u00f3n fundamental est\u00e1 clara: el dinero no ha pasado del punto A al punto B. El punto A, en este caso, es la cartera de tu cliente, y el punto B, la tuya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Failed_Payments_Mean_for_Your_Membership_Site\"><\/span>Qu\u00e9 significan los impagos para su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esto puede resultar muy molesto para el cliente y, para muchos de ellos, es un buen momento para marcharse. \u00bfY c\u00f3mo culparles? Si yo intentara darle mi dinero a alguien y no me lo aceptara, probablemente me encoger\u00eda de hombros y me ir\u00eda a otro sitio donde s\u00ed me lo aceptaran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no existe una estructura de asistencia s\u00f3lida que ayude a resolver el problema del pago fallido, es muy probable que estos clientes potenciales se olviden de la compra y pasen a otra cosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto puede acarrear varios problemas para tu empresa. En primer lugar, y lo m\u00e1s evidente, est\u00e1s perdiendo un cliente, ya sea nuevo o habitual \u2014s\u00ed, los pagos de renovaci\u00f3n tambi\u00e9n pueden fallar\u2014. Y eso se traduce en menos negocio, menos ingresos y miembros menos satisfechos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, sin saberlo, podr\u00eda estar haciendo la competencia a sus competidores. Si estos clientes potenciales siguen empe\u00f1ados en conseguir un producto como el suyo, podr\u00edan dirigirse a un competidor con un producto similar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No importa si el suyo es mejor que el tuyo, o al rev\u00e9s. Si tu producto o servicio no est\u00e1 disponible para su compra debido a pagos fallidos, tus clientes se ver\u00e1n obligados a acudir a otra parte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recover_Failed_Payments\"><\/span>C\u00f3mo recuperar pagos fallidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Hay formas de solucionar esto! Un elemento importante es contar con un equipo de atenci\u00f3n al cliente s\u00f3lido. Es un hecho demostrado: si tus clientes no tienen a qui\u00e9n acudir cuando tienen problemas con tu servicio, es probable que se vayan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y, adem\u00e1s, \u00bfno quieres que tus clientes est\u00e9n contentos? Parte de ofrecer un producto de alta calidad que haga que la gente vuelva consiste en asegurarse de que hay un servicio de asistencia disponible para cuando las cosas vayan mal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como todo, cuando se trata de un negocio en l\u00ednea, algo saldr\u00e1 mal en alg\u00fan momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfcu\u00e1l es la mejor forma de proceder? Pues bien, ampliar tu servicio de atenci\u00f3n al cliente implicar\u00e1 formar y gestionar al personal, as\u00ed como tomar las medidas necesarias para recuperar esos pagos fallidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">LTVplus<\/a> cuenta con un s\u00f3lido sistema de formaci\u00f3n y gesti\u00f3n de su equipo de asistencia, incluidos los tecno-bloqueos especializados en MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png\" alt=\"\" class=\"wp-image-41263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1216x637.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si decides trabajar con LTVplus, te ayudar\u00e1n con:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumentar <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-retention\/\" title=\"\">retenci\u00f3n de clientes<\/a><\/li>\n\n\n\n<li>Optimizar el ciclo de vida del cliente<\/li>\n\n\n\n<li>Gesti\u00f3n de la atenci\u00f3n al cliente<\/li>\n\n\n\n<li>Recuperaci\u00f3n de pagos personalizada<\/li>\n\n\n\n<li>Generaci\u00f3n de referencias<\/li>\n\n\n\n<li>Aumentar el valor del ciclo de vida del cliente<\/li>\n\n\n\n<li>Control del uso de los productos<\/li>\n\n\n\n<li>Seguimiento de las m\u00e9tricas de \u00e9xito<\/li>\n\n\n\n<li>Y mucho m\u00e1s.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estos chicos son geniales, y todas estas caracter\u00edsticas mejorar\u00e1n sus esfuerzos de reducci\u00f3n de bajas. Su equipo especializado le ayudar\u00e1 a encontrar la soluci\u00f3n que mejor se adapte a su negocio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo importante es que la reducci\u00f3n del churn es algo que puede hacer desde ahora para mejorar su negocio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando d\u00e9 los siguientes pasos, ap\u00f3yese en los expertos. Personas como LTVplus llevar\u00e1n tu negocio lejos y se asegurar\u00e1n de que puedas escalar adecuadamente para mantener tu modelo estable y traer ese dulce, dulce ingreso mensual residual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Whats_the_Result\"><\/span>Entonces, \u00bfcu\u00e1l es el resultado?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si trabajas con LTVPlus, sin duda se reducir\u00e1 la tasa de abandono de tu sitio de membres\u00eda y tendr\u00e1s menos pagos fallidos. Pero, \u00bfqu\u00e9 significa eso exactamente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bueno, los pagos recuperados significan que usted recibe el pago: muy sencillo. Tus ingresos aumentar\u00e1n, adem\u00e1s de toda la magia de reducir la rotaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, \u00bfte acuerdas de cuando hablamos sobre la reducci\u00f3n de la p\u00e9rdida de clientes y la competencia? Pues bien, ahora las tornas han cambiado. Si tus competidores no cuentan con planes de recuperaci\u00f3n de pagos fallidos en marcha, de repente ser\u00e1s t\u00fa a quien acudan los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventajas aqu\u00ed son dobles: aumentar tus propios ingresos y, al mismo tiempo, estar m\u00e1s disponible para \u00abfichar\u00bb a empleados de la competencia. (Bueno, quiz\u00e1 no \u00abfichar\u00bb propiamente dicho; eso suena m\u00e1s despiadado de lo que me gustar\u00eda).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, si sus clientes sufren impagos, entonces su producto ser\u00e1 sin duda m\u00e1s atractivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que ponte en contacto con expertos como los de LTVPlus y descubre c\u00f3mo pueden ayudarte. Te garantizo que ver\u00e1s c\u00f3mo se reduce la tasa de abandono en un abrir y cerrar de ojos.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusi\u00f3n<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Y eso es todo! Ya has aprendido a recuperar los pagos fallidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero eso es solo a grandes rasgos; deber\u00edas hablar con los expertos para obtener m\u00e1s informaci\u00f3n. <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">Concertar una cita con LTVplus<\/a> hoy mismo para descubrir c\u00f3mo pueden ayudarte a reducir la p\u00e9rdida de clientes, mejorar la experiencia de tus clientes y fomentar la fidelidad hacia tu marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu negocio de suscripciones en l\u00ednea est\u00e1 listo para crecer. No dejes que un peque\u00f1o contratiempo, como los pagos fallidos, frene tu crecimiento y aumente la p\u00e9rdida de suscriptores.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a small business owner or solopreneur, there are few things worse than dealing with failed payments. Too often, a failed payment means a lost customer. And for what? Because somewhere along the line some computer messed up? Doesn\u2019t seem fair to me! What\u2019s worse is when the systems put in place don\u2019t solve the [&hellip;]<\/p>\n","protected":false},"author":60970,"featured_media":39980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"9pi65jqoq0c0\",\"fi0py4p30y80\",\"bw5zcz90w340\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"ej3lg592vhs0\",\"scb5a77eyuo0\",\"q2ibdmuujn40\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"gpn58teazkg0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[344,958,505,1476,357,25],"class_list":["post-38120","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-churn","tag-churn-rate","tag-failed-payments","tag-payment-recovery","tag-renew-membership","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking how to recover failed payments and reduce churn for your membership site? 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