{"id":3837,"date":"2014-06-26T10:21:34","date_gmt":"2014-06-26T10:21:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=3837"},"modified":"2017-10-04T19:12:05","modified_gmt":"2017-10-05T01:12:05","slug":"5-steps-to-creating-quality-content-for-your-membership-site-part-two-2","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/5-steps-to-creating-quality-content-for-your-membership-site-part-two-2\/","title":{"rendered":"5 pasos para crear contenido de calidad para su sitio de afiliaci\u00f3n (segunda parte)"},"content":{"rendered":"<p>Volvemos con m\u00e1s sobre la creaci\u00f3n de contenidos de calidad. \u00bfTe perdiste los dos primeros pasos? Aseg\u00farese de volver atr\u00e1s y leer todo sobre <a href=\"https:\/\/memberpress.com\/es\/qualitycontent1\/\">investigar y a\u00f1adir elementos visuales<\/a> a la hora de crear calidad de primera, \u00a1vuelva aqu\u00ed para los tres pasos siguientes!<\/p>\n<h4>Paso 3: Escribir para captar la atenci\u00f3n, no s\u00f3lo para informar<\/h4>\n<p><b>Es m\u00e1s probable que sus usuarios se comprometan con usted cuando escribe con la misi\u00f3n de hacerles participar en lugar de limitarse a darles informaci\u00f3n.<\/b> Esto significa dedicar un poco de tiempo a averiguar qu\u00e9 motiva a tus usuarios a leer tus posts, profundizar en tus archivos y convertirse en visitantes fieles y recurrentes de tu sitio. Para conseguir que tus usuarios interact\u00faen contigo, tendr\u00e1s que saber m\u00e1s sobre tu audiencia actual y potencial: su comportamiento online, su mentalidad psicol\u00f3gica cuando llegan a tu sitio y otras pruebas estad\u00edsticas sobre su historial online contigo.<\/p>\n<p>He aqu\u00ed una <a href=\"http:\/\/www.huffingtonpost.com\/kelly-maclean\/surviving-whole-foods_b_3895583.html\">ejemplo de escritura creativa<\/a> que es ingeniosamente divertido, atractivo e informativo. La escritora utiliza el humor y el sarcasmo para escribir sobre sus experiencias en Whole Foods, al tiempo que mantiene su postura a lo largo del art\u00edculo de que odia absolutamente ir all\u00ed. El primer p\u00e1rrafo por s\u00ed solo establece el tono de todo el art\u00edculo, y tanto si te parece ofensivo, ofensivamente divertido o simplemente divertido, capta tu atenci\u00f3n y hace que sigas leyendo para descubrir el final de la historia. Cuenta su experiencia a su p\u00fablico como si se la estuviera contando a su mejor amiga.<\/p>\n<p>\u00bfPor qu\u00e9 funciona este ejemplo? Es divertida <em>(concedido que es una comediante)<\/em>llam\u00f3 la atenci\u00f3n de su usuario <em>(con algunas t\u00e1cticas de marketing psicol\u00f3gico, mental y conductual)<\/em>y lo utiliz\u00f3 para crear una historia convincente que resonara con su audiencia. El resultado son unas estad\u00edsticas de compartici\u00f3n en redes sociales muy elevadas. Echa un vistazo a las impresionantes estad\u00edsticas de este art\u00edculo:<\/p>\n<ul>\n<li>1 mill\u00f3n de \"me gusta\" en Facebook<\/li>\n<li>M\u00e1s de 178.000 compartidos en Facebook<\/li>\n<li>16.5K Tweets<\/li>\n<li>3K Google+<\/li>\n<li>30.000 acciones por correo electr\u00f3nico<\/li>\n<li>2700 Comentarios<\/li>\n<\/ul>\n<p>Si apela al comportamiento y la mentalidad de su lector, puede crear una historia convincente que llegue a su p\u00fablico y resuene con \u00e9l. Esto le ayuda a cautivarles desde el primer momento y les anima a interactuar con usted de forma m\u00e1s eficaz.<\/p>\n<h4>Paso 4: Probar y analizar<\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/06\/vader_testing.jpg\" alt=\"\" \/><\/p>\n<p>Las pruebas son una parte importante para garantizar que la calidad de su contenido sea siempre la mejor, y deber\u00edan formar parte de su trabajo de control de calidad, si no lo son ya. Realizar pruebas A\/B y multivariantes en sus art\u00edculos, p\u00e1ginas de destino y otras publicaciones puede ayudarle a determinar qu\u00e9 tipos de contenido necesitan mejoras y cu\u00e1les funcionan bien. Las pruebas A\/B pueden ayudarle a averiguar si sus ilustraciones visuales est\u00e1n ayudando a los lectores a terminar su p\u00e1gina, o si su llamada a la acci\u00f3n (CTA) est\u00e1 funcionando como deber\u00eda. Con los resultados en la mano, puede arreglar su contenido implementando las acciones necesarias para solucionar el problema: un bot\u00f3n de otro color, un titular diferente, una imagen mejor, un v\u00eddeo mejor, etc.<\/p>\n<p>Analizar el comportamiento de los usuarios tambi\u00e9n es esencial para aumentar la calidad de los contenidos. <b>Para mejorar la calidad de sus contenidos, el an\u00e1lisis de m\u00e9tricas le ayudar\u00e1 a comprender el qui\u00e9n, qu\u00e9, cu\u00e1ndo, d\u00f3nde, por qu\u00e9 y c\u00f3mo de su sitio y sus visitantes.<\/b> Puede ofrecerle una mejor lectura de lo que no funciona, de lo que no da en el blanco y de los tipos de contenido que deber\u00edan aparecer con m\u00e1s frecuencia para ayudar a generar m\u00e1s lectores.<\/p>\n<p>Si tu art\u00edculo sobre la plataforma sanitaria de Obama est\u00e1 siendo 300% m\u00e1s le\u00eddo por tus usuarios que otros posts, entonces puedes ampliar tu n\u00famero de lectores segmentando por temas <em>(es decir, crear m\u00e1s art\u00edculos o posts sobre diferentes subtemas del Obamacare)<\/em>, segmentaci\u00f3n por nichos <em>(por ejemplo, escribir art\u00edculos sobre atenci\u00f3n sanitaria dirigidos a m\u00e9dicos, enfermeros, compa\u00f1\u00edas de seguros o una combinaci\u00f3n de ambos).<\/em> o segmentaci\u00f3n por datos demogr\u00e1ficos <em>(por ejemplo, edad, sexo, geolocalizaci\u00f3n)<\/em>.<\/p>\n<p>En otras palabras, su an\u00e1lisis tambi\u00e9n puede ayudarle a escribir contenidos que tengan m\u00e1s valor cualitativo para un p\u00fablico m\u00e1s espec\u00edfico.<\/p>\n<h4>Paso 5: Perfeccione continuamente su estrategia de contenidos<\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/06\/content_strategy.jpg\" alt=\"\" \/><\/p>\n<p>A largo plazo, sus estrategias y t\u00e1cticas de contenidos determinar\u00e1n el grado de compromiso de sus afiliados y potenciales clientes. Asociado con an\u00e1lisis y datos medidos, <b>debe plantearse constantemente las preguntas adecuadas sobre su estrategia para mantenerla en l\u00ednea con sus objetivos empresariales, la retenci\u00f3n de socios y sus resultados.<\/b> Estas preguntas pueden ser (sin ning\u00fan orden en particular):<\/p>\n<ul>\n<li>\u00bfNuestra estrategia de contenidos a largo plazo genera continuamente m\u00e1s clientes potenciales y conversiones? \u00bfFuncionan nuestras estrategias a corto y medio plazo para conseguirlo? Si no es as\u00ed, \u00bfc\u00f3mo nos adaptamos?<\/li>\n<li>\u00bfNuestros contenidos aumentan o disminuyen la rotaci\u00f3n de socios? \u00bfQu\u00e9 mediciones anal\u00edticas respaldan estas tendencias? \u00bfC\u00f3mo podemos utilizar estas estad\u00edsticas para aumentar la retenci\u00f3n y reducir la rotaci\u00f3n?<\/li>\n<li>\u00bfHan cambiado las necesidades de nuestros clientes y es nuestra estrategia de contenidos lo suficientemente flexible para adaptarse a esos cambios? \u00bfQu\u00e9 sistemas o procesos existen para mantenernos flexibles? \u00bfRecibimos continuamente comentarios de nuestros afiliados y potenciales para investigar si vamos por el buen camino?<\/li>\n<li>\u00bfQu\u00e9 utilizan nuestros clientes para obtener nuestros contenidos? \u00bfCu\u00e1les son los factores clave del contenido que llevan a nuestros usuarios al compromiso y la conversi\u00f3n, y c\u00f3mo los mantenemos actualizados continuamente? \u00bfD\u00f3nde est\u00e1n los cuellos de botella y las ca\u00eddas, y qu\u00e9 procesos tenemos en marcha para minimizar las ca\u00eddas de lectores?<\/li>\n<li>\u00bfFunciona nuestro estilo de contenidos para nuestros lectores? \u00bfEs demasiado dif\u00edcil de leer o contiene demasiada informaci\u00f3n en un momento dado? \u00bfEs atractivo en todas las plataformas y dispositivos? \u00bfEs legible y accesible para nuestros lectores, especialmente para los discapacitados?<\/li>\n<\/ul>\n<p>Perfeccionar su estrategia no s\u00f3lo le ahorrar\u00e1 tiempo y esfuerzo en la creaci\u00f3n de contenidos, sino que tambi\u00e9n puede ayudarle a mejorarlos, ya que le proporcionar\u00e1 informaci\u00f3n sobre c\u00f3mo leen su contenido los usuarios.<\/p>\n<h4>Reflexiones finales<\/h4>\n<p>Crear contenido de calidad es una de las cosas m\u00e1s dif\u00edciles que las empresas deben hacer, especialmente para un sitio de membres\u00eda. Las sugerencias de esta serie son grandes maneras de ayudarle a elevarse por encima de la mediocridad de contenido y ayudar a su empresa a ganar mucho m\u00e1s alcance, relevancia y resonancia. \u00bfQu\u00e9 otros consejos y trucos tienes que aumentar\u00edan el contenido de calidad? \u00a1H\u00e1ganoslo saber!<\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019re back with more on creating quality content! Did you miss the first two steps? Be sure to go back and read all about doing your research and adding visual elements when creating top-notch quality, then come back here for the next three steps! Step 3: Write to engage, not just provide information Your users [\u2026]<\/p>\n","protected":false},"author":1586,"featured_media":15928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120],"tags":[118,70,133],"class_list":{"0":"post-3837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"tag-content-creation","9":"tag-membership-site","10":"tag-quality-content","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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