{"id":39549,"date":"2022-09-08T05:00:00","date_gmt":"2022-09-08T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=39549"},"modified":"2023-02-07T20:02:59","modified_gmt":"2023-02-08T01:02:59","slug":"how-to-sell-benefits-instead-of-features-boost-your-sales-success","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/","title":{"rendered":"How to Sell Benefits Instead of Features & Boost Your Conversions"},"content":{"rendered":"\n<p>Benefits versus features \u2013 it\u2019s a common enough phrase in the business world, particularly when it comes to sales. But what does this really mean? And how are you supposed to distinguish between features and benefits?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e024e9b6971\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e024e9b6971\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Benefits_and_Features_Defined\" >Benefits and Features, Defined<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#What_is_a_feature\" >What is a feature?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#What_is_a_benefit\" >What is a benefit?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#So_What_Does_it_Mean_to_Sell_Benefits_Not_Features\" >So, What Does it Mean to Sell Benefits Not Features?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#How_to_Sell_Benefits_Instead_of_Features\" >How to Sell Benefits Instead of Features<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Understand_Your_Customers\" >Understand Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Do_Your_Research\" >Do Your Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Focus_on_Pain_Points\" >Focus on Pain Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Dont_Overdo_It\" >Don\u2019t Overdo It!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Case_Study_TheGuitarLessoncom\" >Case Study TheGuitarLesson.com<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Use_a_cheat_sheet\" >Use a cheat sheet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Use_Artificial_Intelligence\" >Use Artificial Intelligence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>For example, <strong>scalability<\/strong>. If a product tends to stay relevant and useful as your business grows, is that a benefit or a feature?<\/p>\n\n\n\n<p>The distinction is often blurred, but coming to understand the differences between benefits and features is really important for sales. <\/p>\n\n\n\n<p>If you can describe each of these things to your prospective customers, you\u2019ll have a much easier time proving your business\u2019s worth to them.<\/p>\n\n\n\n<p>In this blog post, we\u2019ll address how to sell benefits and not features. We\u2019ll also define each of these things, and talk about the best way to describe the benefits and features of your product to potential customers. So, let\u2019s get rollin\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_and_Features_Defined\"><\/span>Benefits and Features, Defined<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s tough to dig into the nitty gritty without having a working definition first. So to start off, let\u2019s define what benefits and features are.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_feature\"><\/span>What is a feature?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s go against the alphabetical order here and start off with features. In business terms, a feature is exactly what it sounds like. <strong>Features<\/strong> are essential functions of a product or service that help to define what it is, what it does, and its purpose.<\/p>\n\n\n\n<p>For example, let\u2019s take MemberPress. A <em>feature<\/em> of MemberPress is that it provides enterprising individuals and small businesses with the tools they need to monetize their WordPress sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_benefit\"><\/span>What is a benefit?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <strong>benefit <\/strong>is how a product's or service's features actually improve a person's life in some way.<\/p>\n\n\n\n<p>For example, MemberPress is a stellar platform that allows for custom content paywalling and has tremendous ease-of-use (those are features). Because of these features, MemberPress remains useful even as your <a href=\"https:\/\/memberpress.com\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noopener\">business scales<\/a> \u2013  that's a benefit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_What_Does_it_Mean_to_Sell_Benefits_Not_Features\"><\/span>So, What Does it Mean to Sell Benefits Not Features?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits.jpg\"><img decoding=\"async\" width=\"800\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits.jpg\" alt=\"Features vs Benefits\" class=\"wp-image-52951\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits.jpg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-300x197.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-768x505.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-259x170.jpg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-700x460.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-156x103.jpg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Think about a product or service you use. Or better yet, think about your own online business.<\/p>\n\n\n\n<p>You can probably describe its features pretty easily. What does your business do, and how does it do it?<\/p>\n\n\n\n<p>Benefits are a bit harder to describe. Before you can describe benefits to your customers, there are two things you need to understand first:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The product itself<\/li>\n\n\n\n<li>The buyer\u2019s goals and challenges<\/li>\n<\/ol>\n\n\n\n<p>Obviously, understanding your business is vital to being able to explain it. Beyond that, you need to understand what the customer is looking for and what challenges they face. <\/p>\n\n\n\n<p>This is in part because each buyer is different \u2013 what one person might find beneficial is not necessarily the same for a different potential buyer. Some things you'd consider benefits might be totally irrelevant to someone else.<\/p>\n\n\n\n<p>Here lies the main distinction between benefits and features: Features are relevant to all potential buyers. Benefits, however, can vary from person to person.<\/p>\n\n\n\n<p>For instance, MemberPress is usable for a variety of purposes. Our creators do things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paywall high-quality content<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noopener\">Create courses or quizzes<\/a><\/li>\n\n\n\n<li>Implement <a href=\"https:\/\/memberpress.com\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noopener\">content dripping<\/a><\/li>\n\n\n\n<li>Create varied membership levels<\/li>\n\n\n\n<li>Create \u201cbuffet\u201d style membership sites<\/li>\n\n\n\n<li>Offer their users customizable coupons<\/li>\n\n\n\n<li>And so on<\/li>\n<\/ul>\n\n\n\n<p>And all these use cases have differing benefits. For example\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paywalling gives creators peace of mind that their content is protected from unpaying eyes.<\/li>\n\n\n\n<li>Having a built-in LMS makes it tremendously easy for building out coursework.<\/li>\n\n\n\n<li>Varied membership levels allow a creator to entice new members by offering some content for free.<\/li>\n\n\n\n<li>Content dripping keeps customers coming back for more and keeps content fresh.<\/li>\n<\/ul>\n\n\n\n<p>As you can see, to sell features, you need to understand the product or service. To sell benefits, you need to understand the customer who\u2019s buying it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Sell_Benefits_Instead_of_Features\"><\/span>How to Sell Benefits Instead of Features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170.jpg\" alt=\"Uncover the benefits\" class=\"wp-image-40841\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>So, the bottom line is that benefits are more dependent on the customer than the product or service itself. It\u2019s all about how the customer\u2019s life is going to improve from making the purchase, rather than the things that the product does.<\/p>\n\n\n\n<p>Is there overlap between these things? For sure! But the trick is all in the spin of the information. <\/p>\n\n\n\n<p>If you focus your talking points on the benefits relevant to a specific person, you\u2019ll find they\u2019re much more likely to be interested.<\/p>\n\n\n\n<p>Following are a few tips you can follow when trying to sell a product based on its benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Your_Customers\"><\/span>Understand Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I can\u2019t overstate the importance of this one. To make an effective sales pitch, you need to understand the things your customer is interested in. <\/p>\n\n\n\n<p>If you don\u2019t understand your customer (and many people don\u2019t feel understood by the businesses they buy from), you\u2019re in trouble.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_Your_Research\"><\/span>Do Your Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gather data to figure out what makes your customers tick. That \u201cgathering\u201d can take all kinds of forms \u2013 everything from surveys to interviews and <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noopener nofollow\">social listening<\/a>. <\/p>\n\n\n\n<p>The point is to set out with the goal of figuring out what it is your customers want. Learn their hopes, dreams, thoughts, and schemes.\u00a0<\/p>\n\n\n\n<p>Once you understand your customers and what they\u2019re looking for, you\u2019re in good shape to pitch your product or service to them. Personalize it. Otherwise, it might come off as generic, uninteresting, or irrelevant to their circumstances.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_Pain_Points\"><\/span>Focus on Pain Points<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Broadly speaking, pain points are specific problems your customers experience. And these are the issues your business and\/or product should help to solve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1.jpg\" alt=\"Thumb about to touch the tip of a tack to illustrate customer pain points\" class=\"wp-image-40842\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>When describing your business\u2019s benefits, you\u2019ll find it\u2019s a lot easier if you consider your customers\u2019\u00a0pain points. That way, you can explain the benefits that <em>addresses and eliminates<\/em> those pain points.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Overdo_It\"><\/span>Don\u2019t Overdo It!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Say you want to create a Facebook ad to promote your online course. You\u2019ve got about 1,200 x 1,200 pixels worth of space to hook and catch your customer. That\u2019s not a lot of real estate to work with, so you need to be intentional.<\/p>\n\n\n\n<p>But the good news is, when it comes to selling benefits, it\u2019s all about quality over quantity. Your course probably offers hundreds of benefits, but you don\u2019t need to put them all in one ad.<\/p>\n\n\n\n<p>Consider which benefits are most relevant to the customer you want to target. Then drill down to address those one or two areas.\u00a0<\/p>\n\n\n\n<p>When you give too many benefits in a single pitch, it can come off as inauthentic and even confusing.\u00a0<\/p>\n\n\n\n<p>If you spend ten minutes talking about two benefits, you can go into pretty great detail. But if you spend the same time explaining the two ways your business can address two major pain points\u2026<\/p>\n\n\n\n<p>Well, like I said, quality over quantity. Be detailed, focused, and specific. Your customers are liable to thank you for it by making a purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_TheGuitarLessoncom\"><\/span>Case Study: TheGuitarLesson.com<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"mGoYLVdfmiwUln1DRsgz5QwCAp8se3vpzXJjD7TMfLEYjk0PqMPWcBXcyE4lGbx\"><div class=\"responsive-video\"><iframe title=\"Customer Stories: Music Teacher Goes Virtual + Powers Full-Time Living on WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Imagine you're Tom Fontana, the owner, proprietor, and guitarist-extraordinaire of <a href=\"https:\/\/www.theguitarlesson.com\/\" target=\"_blank\" rel=\"noopener nofollow\">TheGuitarLesson.com<\/a>, a MemberPress-based online business.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_04c31de717a9fb302c6daf87544524f8\" href=\"https:\/\/memberpress.com\/blog\/the-guitar-lesson-customer-story\/\"  target=\"_blank\" class=\"button button-orange center\">Learn More About Tom Fontana and TheGuitarLesson.com <\/a>\n<\/div>\n\n\n\n\n<p>Tom's site features over 300 video lessons, available at a variety of membership levels from free to paid. It makes great use of the MemberPress paywall to protect tons of high-quality video and instructional content.<\/p>\n\n\n\n<p>So, if you were Tom, what would it mean to sell the benefits of TheGuitarLesson.com rather than its features? What sorts of benefits does his business offer that are worth marketing?<\/p>\n\n\n\n<p>Well, the site's main <strong>feature<\/strong> is clear. It\u2019s a platform that offers <strong>online video guitar lessons<\/strong> to anyone who signs up.<\/p>\n\n\n\n<p>To some customers, a <strong>benefit <\/strong>of online guitar lessons could be <strong>accessibility<\/strong>. For example, this benefit might appeal to people living in remote areas or people with disabilities.<\/p>\n\n\n\n<p>Accessibility would also be a benefit to a customer who doesn't have the time to go out and do in-person lessons. The flexibility to access guitar lessons whenever and from wherever could be a huge benefit to customers who have trouble clearing their schedules.<\/p>\n\n\n\n<p>Another <strong>benefit <\/strong>of online music lessons might be <strong>privacy<\/strong>. For introverts not too keen on sharing their off-key attempts at chords with a classroom full of people, the privacy of online lessons would present a significant benefit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_cheat_sheet\"><\/span>Use a cheat sheet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Drilling down to benefits from features can be a little confusing until you get the hang of it. But if you need to clear up any kind of marketing confusion, there's a tried-and-true solution \u2013 the good old fashioned <strong>cheat sheet<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"293\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1024x293.png\" alt=\"\" class=\"wp-image-40807\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1024x293.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-300x86.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-768x220.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1536x440.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-593x170.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-840x241.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1216x349.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-700x201.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-156x45.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1080x310.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart.png 1605w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>I typed mine up for looks, but a hand-drawn cheat sheet works just as well. Simply create a \u201cfeature\u201d column alongside a \u201cbenefits of that feature\u201d column, and put on your thinking cap.<\/p>\n\n\n\n<p>You'll be surprised how quickly you can come up with a list of benefits when your site's features are presented to you in this format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Artificial_Intelligence\"><\/span>Use Artificial Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you really want to take the easy route (and who wouldn't!), you can leave the hard work to the machines.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Jasper (aka, Conversion.ai)<\/a> is an incredible <strong>AI copywriting software<\/strong> that creates content for you. It has all kinds of next-level templates that generate 100% original content. <\/p>\n\n\n\n<p>One of these templates is literally called <em>Feature to Benefit<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-1024x576.jpg\" alt=\"Screenshot of several Jasper.ai templates\" class=\"wp-image-41369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>To use Jasper's Feature to Benefit tool, you just type in a quick description of your product and choose a tone of voice. <\/p>\n\n\n\n<p>Click \u201cGenerate AI Content\u201d, then Jasper gives you a list of benefits related to your product. Seems too good to be true, right? <\/p>\n\n\n\n<p>In the screenshot below, I entered in a short description of this very blog post, and, well, see for yourself:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-1024x576.jpg\" alt=\"\" class=\"wp-image-41370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>When it comes to long-form content, the jury's still out on Jasper. Its output does require some editing. <\/p>\n\n\n\n<p>But for short form, it's an incredible (and surprisingly affordable) resource \u2013 especially the Benefit to Feature tool. You can click the button below for pricing info. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6a55ea3c2d3f280fc40e0e7a508c8f0a\" href=\"https:\/\/memberpress.com\/go\/conversion\" rel=\"nofollow sponsored\" target=\"_blank\" class=\"button button-blue center\">Try Jasper.ai<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Starting an online business can be a really exciting challenge. But it can be tough to set yourself apart from the competition.<\/p>\n\n\n\n<p>But you've got this! Just focus your marketing messages on <strong>how your business can improve people's lives<\/strong>, and NOT what it is your business does. <\/p>\n\n\n\n<p>Do that, and you\u2019ll find yourself ahead of the pack in no time.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\" target=\"_blank\" rel=\"noopener\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benefits versus features \u2013 it\u2019s a common enough phrase in the business world, particularly when it comes to sales. But what does this really mean? And how are you supposed to distinguish between features and benefits? For example, scalability. If a product tends to stay relevant and useful as your business grows, is that a [\u2026]<\/p>\n","protected":false},"author":60970,"featured_media":40844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"ag433l69le00\",\"lhcizi8va1s0\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"8irevronbqo0\",\"xiprixgfenk0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Reference article: https:\/\/blog.hubspot.com\/sales\/how-to-sell-benefits-not-features","footnotes":""},"categories":[69,144,134],"tags":[187,322,204,545],"class_list":{"0":"post-39549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"tag-marketing-strategies","11":"tag-online-business","12":"tag-sales","13":"tag-successful-sales-strategy","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Not every feature of your product is relevant to all customers. 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