{"id":40109,"date":"2022-08-15T05:00:00","date_gmt":"2022-08-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=40109"},"modified":"2026-03-02T11:18:49","modified_gmt":"2026-03-02T16:18:49","slug":"customer-service-communication-skills","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/","title":{"rendered":"How to Become a Trustworthy Online Brand Using Communication"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"has-text-color\" style=\"color:#020000\">Between team meetings, responding to emails, writing out course content, brainstorming blog posts, recording podcasts, chatting with coworkers, and taking phone calls, your entire day consists of communication.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b366236b453\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b366236b453\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\" >MemberPress Customer Feature Using MemberPress to Build Better Communicators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#Top_4_Online_Communication_Platforms_and_How_to_Use_Each_One_to_Your_Advantage\" >Top 4 Online Communication Platforms (and How to Use Each One to Your Advantage)\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#1_Email\" >1. Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#2_Blog_Articles\" >2. Blog Articles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#3_Discussion_Forums\" >3. Discussion Forums<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#4_Social_Media\" >4. Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#How_Customer_Service_Influences_Brand_Trust\" >How Customer Service Influences Brand Trust\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#What_does_it_mean_for_a_customer_to_trust_your_brand\" >What does it mean for a customer to trust your brand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#Customer_Service_Communication_Skills_in_action\" >Customer Service Communication Skills in action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#How_to_Improve_Your_Online_Customer_Service_Communication_Skills\" >How to Improve Your Online Customer Service Communication Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>But how often do you speak <strong>directly <\/strong>to your customers? And <strong>how<\/strong> are you speaking to them?<\/p>\n\n\n\n<p>Engaging with online consumers is the base of every marketing strategy. But going the extra mile to build a relationship with your buyer could make the difference between a one-time sale and a lifelong customer.<\/p>\n\n\n\n<p>How do you build a relationship online? Similar to how you would in person \u2013<strong> by having a conversation.<\/strong><\/p>\n\n\n\n<p>In today\u2019s post, we\u2019ll cover 4 commonly used online communication platforms and the benefits of using each one. We\u2019ll also dig into how important customer service communication skills are when it comes to gaining customer trust.\u00a0<\/p>\n\n\n\n<p>But first, check out this very well-timed MemberPress customer story featuring communications expert, Dr. Ben Crosby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\"><\/span>MemberPress Customer Feature: Using MemberPress to Build Better Communicators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"XaCSQPle9mjbFDK8EW0z\"><div class=\"responsive-video\"><iframe title=\"Customer Stories: How This Professor Launched a Video Course Site with MemberPress (TriviumU)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d1eakcPHzAc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> memberpress customer story: how a professor launched  his own online Course website with MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Over the course of his decades-long career in higher education, Dr. Ben Crosby has learned a few key things about effective communication. The first of these is that effective communication is the foundation to next-level customer service and business success.<\/p>\n\n\n\n<p>So when Ben discovered that <a href=\"https:\/\/blog.hubspot.com\/marketing\/businesses-still-cant-nail-effective-communication\" target=\"_blank\" rel=\"noreferrer noopener\">83% of business owners<\/a> admitted their communication skills were lacking, he knew he\u2019d found his niche.<\/p>\n\n\n\n<p>As a communication skills consultant and professor of rhetoric, Ben\u2019s expertise lie in public speaking and presenting, argumentation and debate, technical and professional communication, persuasion and selling, and the history of rhetoric.<\/p>\n\n\n\n<p>His work is regularly published in top-level academic journals and at conferences worldwide. He\u2019s also author of the book, <em>Presentations as Performance: A Professional\u2019s Guide to Better Speaking<\/em>, and has been teaching professionals in the brick-and-mortar setting for years.<\/p>\n\n\n\n<p>As the education world has moved more and more into the digital realm, Ben has done the same, thanks to MemberPress.<\/p>\n\n\n\n<p>Today, Ben uses MemberPress to build and manage his online business, TriviumU.com. Through his communications course, <a href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presentation as Performance<\/a>, he coaches professionals on the tricky business of confident and effective communication.<\/p>\n\n\n\n<p>By the time students wrap up Ben\u2019s online workshop, they have the skills they need to\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Control communication anxiety<\/li>\n\n\n\n<li>Signal trust through body language<\/li>\n\n\n\n<li>Project confidence with voice control<\/li>\n\n\n\n<li>Deliver that \u201cjust right\u201d amount of emotional and intellectual impact<\/li>\n<\/ol>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_96ae7d16cdc1b0488ac069206b7f7b46\" href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" rel=\"nofollow\" target=\"_blank\" class=\"button secondary-button center\">Learn More and Enroll at TriviumU Today!<\/a>\n<\/div>\n\n\n\n\n<p>In Presentation as Performance, Ben gives students the inside scoop on communicating effectively through all kinds of platforms, including the top 4 online channels below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top 4 Online Communication Platforms (and How to Use Each One to Your Advantage)\u00a0\u00a0<\/h2>\n\n\n\n<p>Communication has always been the easiest way to share information. Today\u2019s technology makes it even easier for people to jump online, ask questions, and get answers. <\/p>\n\n\n\n<p>All you need to do is figure out <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">where your audience is<\/a> and get in on the conversation!\u00a0<\/p>\n\n\n\n<p>The good news is that people are talking everywhere online! This provides several opportunities for you to engage with your customers.\u00a0<\/p>\n\n\n\n<p>Let\u2019s go over a few popular places people like to chat online and how to get the most benefits out of each platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Email\"><\/span>1. Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email continues to dominate when it comes to customer outreach. You\u2019re most likely among the <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noopener nofollow\">64% of small businesses<\/a> already using email in their marketing strategies.<\/p>\n\n\n\n<p>An <a href=\"https:\/\/memberpress.com\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">effective email marketing strategy<\/a> is a great way to increase your click-through rate and generate more sales. However, it may not be the best conversation starter.\u00a0<\/p>\n\n\n\n<p>Instead, you could include your email on your contact page. Even better, you could use a <a href=\"https:\/\/memberpress.com\/blog\/best-contact-form-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">form builder plugin<\/a> to create a customer support page linked to your business email account: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\"><img decoding=\"async\" width=\"971\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\" alt=\"Moz customer support contact form \" class=\"wp-image-40472\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png 971w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-300x237.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-768x607.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-215x170.png 215w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-776x614.png 776w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-865x684.png 865w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-655x518.png 655w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-156x123.png 156w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/a><\/figure>\n\n\n\n<p>This way, customers can get a hold of you quickly and conveniently anytime they have a question. As a matter of fact, email is the<a href=\"https:\/\/www.netomi.com\/email-customer-service\"><\/a> <a href=\"https:\/\/www.netomi.com\/email-customer-service\" target=\"_blank\" rel=\"noopener nofollow\">#1 preferred contact method by consumers<\/a>.<\/p>\n\n\n\n<p>You can also <a href=\"https:\/\/memberpress.com\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">set up a series of emails<\/a> to keep in regular contact with your customers.\u00a0<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e8bbf26cf578d4823f8d19f3b0b746fa\" href=\"https:\/\/memberpress.com\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" class=\"button button-blue center\">>> READ MORE on How to Optimize Email Automation <\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Blog_Articles\"><\/span>2. Blog Articles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Blog articles give creators a podium to prove their niche expertise. Whether you\u2019re <a href=\"https:\/\/memberpress.com\/blog\/paywall-your-blog\/\" target=\"_blank\" rel=\"noopener\">an online business owner<\/a> or <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noopener\">an affiliate marketer<\/a>, blogging lets you cover a lot of information with unlimited content.\u00a0<\/p>\n\n\n\n<p>Even though you\u2019re doing most of the talking, blog articles are still a great place to find and respond to reader engagement.\u00a0<\/p>\n\n\n\n<p>A blog comment section allows readers to ask questions and share their thoughts:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\"><img decoding=\"async\" width=\"525\" height=\"761\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\" alt=\"MemberPress blog comment thread \" class=\"wp-image-40473\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-424x614.png 424w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-108x156.png 108w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><figcaption class=\"wp-element-caption\">MemberPress content manager responds to customer blog comment<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Again, you may not get a good one-on-one session in a blog post thread, but you can still benefit from multiple voices.\u00a0<\/p>\n\n\n\n<p>For example, if you have several questions on a post, you could even write up a whole new blog article answering \u201cthe most asked questions about your business\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Discussion_Forums\"><\/span>3. Discussion Forums<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Speaking of multiple voices, one of the many benefits of running <a href=\"https:\/\/memberpress.com\/blog\/membership-sites-101\/\">a membership site<\/a> (or adding one to your existing business) is the community you create.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noopener\">Discussion forums<\/a> provide the perfect way for community members to interact \u2013 learning from you and each other. The more topics you introduce, the more members you\u2019ll attract to participate in the discussion:\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg\" alt=\"\" class=\"wp-image-40474\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-156x117.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1080x810.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Discussion forum Example Topics <br><a href=\"https:\/\/athemes.com\/collections\/wordpress-forum-themes\/\" target=\"_blank\" rel=\"noopener nofollow\">IMAGE SOURCE<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><em>Bonus Platform:<\/em><\/strong> similar to discussion forums are instant messaging apps. Over <a href=\"https:\/\/www.statista.com\/statistics\/483255\/number-of-mobile-messaging-users-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\">3.09 billion smartphone users<\/a> have downloaded instant messaging apps onto their mobile devices. <\/p>\n\n\n\n<p>Having the ability to jump in and join discussions in the palm of your hand is a total game-changer for you and your online audience.<\/p>\n\n\n\n<p>Discord is an excellent (and popular) instant messaging app for keeping in touch with your members. There\u2019s even a FREE plugin that makes it super easy to connect your MemberPress site with Discord. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_fbc5e62258395c57c5a13201cd068f77\" href=\"https:\/\/memberpress.com\/blog\/discord-announcement\/\" target=\"_blank\" class=\"button button-blue center\">Learn More & Install the Connect MemberPress to Discord Plugin<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example.png\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png\" alt=\"\" class=\"wp-image-40475\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-768x500.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1536x999.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-2048x1332.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-261x170.png 261w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-840x546.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1051x684.png 1051w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1583x1030.png 1583w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-700x455.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-156x101.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1080x703.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Discord Discussion servers & threads<br><a href=\"https:\/\/discord.com\/safety\/360044149331-What-is-Discord\" target=\"_blank\" rel=\"noopener nofollow\">IMAGE Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>When it comes to both discussion forums and instant messaging apps, it\u2019s next to impossible to respond to every comment. Instead, you can scroll through member conversations and stay up-to-date on what\u2019s being said on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Social_Media\"><\/span>4. Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re looking for an audience to talk to, look no further than social media! Fitting to the name, social media is used by <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/#:~:text=More%20than%20half%20of%20the,social%20media%20is%202h%2027m.\" target=\"_blank\" rel=\"noopener nofollow\">over 4.62 billion people<\/a> to share, interact, and socialize online.<\/p>\n\n\n\n<p>Something important to keep in mind, social media engagement works fast! You only have a short amount of time between scrolls to catch a reader\u2019s attention.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png\"><img decoding=\"async\" width=\"923\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png\" alt=\"MemberPress Instagram video collection \" class=\"wp-image-40478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png 923w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-270x300.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-768x852.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-153x170.png 153w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-553x614.png 553w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-616x684.png 616w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-928x1030.png 928w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-467x518.png 467w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-141x156.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png 949w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><\/figure>\n\n\n\n<p>That\u2019s why the best way to communicate on <a href=\"https:\/\/memberpress.com\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">social channels<\/a> is through heavy use of visuals \u2013\u00a0<a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-great-visual-content\/\" target=\"_blank\" rel=\"noopener\"> images, videos, infographics, emojis<\/a> \u2013 anything that causes a reader to stop and spend an extra second to familiarize with your brand.\u00a0<\/p>\n\n\n\n<p>Design tools such as <a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Canva <\/a>can help be the gateway that leads your social media audience to your online business.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Customer Service Influences Brand Trust\u00a0\u00a0<\/h2>\n\n\n\n<p>It\u2019s easy to think of customer service as just the simple act of helping a customer solve a problem through a series of emails or over the phone \u2013 <strong>but it\u2019s so much more than that!<\/strong><\/p>\n\n\n\n<p><strong>Every interaction you have with a customer is a reflection of your customer service!<\/strong><\/p>\n\n\n\n<p>And check out these numbers <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\" target=\"_blank\" rel=\"noopener nofollow\">collected by HubSpot<\/a> showing how customer service affects a consumer\u2019s view of a company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% of Americans use customer service as a deciding factor whether or not to do business with a company. (source: <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noopener nofollow\">Microsoft<\/a>)<\/li>\n\n\n\n<li>93% of customers are likely to become repeat customers with companies that offer excellent customer service. (source: <a href=\"https:\/\/blog.hubspot.com\/news-trends\/customer-acquisition-study\" target=\"_blank\" rel=\"noopener nofollow\">HubSpot Research<\/a>)<\/li>\n\n\n\n<li>94% of American customers will recommend a company whose customer service rates are \u201cvery good\u201d. (source: <a href=\"https:\/\/success.qualtrics.com\/rs\/542-FMF-412\/images\/ROI%20of%20customer%20experience%202020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Qualtrics XM Institute<\/a>)<\/li>\n\n\n\n<li>89% of companies that earn a \u201csignificantly above average\u201d customer experience ratting perform better financially than their competitors. (source: <a href=\"https:\/\/www.qualtrics.com\/m\/assets\/wp-content\/uploads\/2020\/04\/XMI_GlobalStateOfXM-2020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Qualtrics XM Institute<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Stats like these go to show how important it is to treat every customer interaction as a chance to <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noopener\">build your brand trust<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_it_mean_for_a_customer_to_trust_your_brand\"><\/span>What does it mean for a customer to trust your brand?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After you\u2019ve had the chance to <a href=\"https:\/\/memberpress.com\/blog\/successful-membership-sites-are-all-about-engagement\/\" target=\"_blank\" rel=\"noopener\">engage with your audience<\/a> and build relationships across several different platforms, customers become more trusting of your brand.<\/p>\n\n\n\n<p><strong>When a customer trusts you, it means you\u2019ve delivered what you promised.<\/strong> Instances that prove you\u2019ve earned a customer\u2019s trust may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repeat purchases<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/how-to-get-reviews-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Positive reviews<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Customer feedback <\/a><\/li>\n\n\n\n<li>Social media shout-outs <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg\" alt=\"MemberPress Customer review \" class=\"wp-image-40479\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-768x383.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-341x170.jpg 341w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-840x419.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-700x349.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-156x78.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1080x538.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noopener\">See how helen at mymindfulmovement uses memberpress<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Earning your customer\u2019s trust is a huge accomplishment and shouldn\u2019t be taken lightly. Because the thing about trust is that it doesn\u2019t happen overnight. And trust that took years to gain, can also be broken with one wrong move.<\/p>\n\n\n\n<p>Or in this case, one wrong word.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Service_Communication_Skills_in_action\"><\/span>Customer Service Communication Skills in action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imagine you have a member whose subscription is about to expire. <\/p>\n\n\n\n<p>Of the following customer service responses below, which is more likely to encourage the customer to renew?<\/p>\n\n\n\n<p>\u201c<em>Your membership expires in 3 days.<\/em>\u201c<\/p>\n\n\n\n<p>Or<\/p>\n\n\n\n<p>\u201c<em>Oh no! Your membership is about to expire! Don\u2019t miss out on the amazing things happening in our online community. Renew your subscription today!<\/em> \u201c<\/p>\n\n\n\n<p>It\u2019s a no-brainer! The second <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\">renewal reminder<\/a> obviously has a better chance of securing a recurring customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Online_Customer_Service_Communication_Skills\"><\/span>How to Improve Your Online Customer Service Communication Skills<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despite the many benefits online communication has to offer, one inescapable downfall is the lack of face-to-face interaction.<\/p>\n\n\n\n<p>When verbal communication cues such as body language and tone are missing from an online conversation, readers may misinterpret your message.<\/p>\n\n\n\n<p>So the secret to excellent customer service is incorporating real-world conversation techniques. In other words, <strong>you need to make an online conversation feel as in-person as possible.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s a fact: Communication is the key to brand success. And in today\u2019s digital world, effective communication in the most popular digital channels is essential to building brand trust \u2013 whatever business you\u2019re in.<\/p>\n\n\n\n<p>Whether you need to brush up on inspiring ways to communicate with your employees, or you\u2019re looking for customer service communication best practices, the tools and tricks above should set you on the right course.<\/p>\n\n\n\n<p>And if you think you might benefit from a deep dive into effective online communication (and who wouldn\u2019t?), hop over to <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">TriviumU<\/a>, and sign up. You\u2019ve got nothing to lose but a bit of performance anxiety!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Between team meetings, responding to emails, writing out course content, brainstorming blog posts, recording podcasts, chatting with coworkers, and taking phone calls, your entire day consists of communication. But how often do you speak directly to your customers? And how are you speaking to them? Engaging with online consumers is the base of every marketing [\u2026]<\/p>\n","protected":false},"author":50505,"featured_media":40602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"z311yx8bthc0\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"539t08p2e9w0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"ofen32da5w00\",\"imgft6dvzpc0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[974,349],"class_list":{"0":"post-40109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"tag-customer-engagement","9":"tag-customer-service","10":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Brand trust and customer loyalty go hand in hand. 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