{"id":40109,"date":"2022-08-15T05:00:00","date_gmt":"2022-08-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=40109"},"modified":"2026-03-02T11:18:49","modified_gmt":"2026-03-02T16:18:49","slug":"customer-service-communication-skills","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/","title":{"rendered":"C\u00f3mo convertirse en una marca de confianza en Internet a trav\u00e9s de la comunicaci\u00f3n"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"has-text-color wp-block-paragraph\" style=\"color:#020000\">Entre reuniones de equipo, respuesta a correos electr\u00f3nicos, redacci\u00f3n de contenidos de cursos, lluvia de ideas para entradas de blog, grabaci\u00f3n de podcasts, charlas con compa\u00f1eros de trabajo y llamadas telef\u00f3nicas, todo su d\u00eda consiste en comunicarse.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7773db8b7ff\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7773db8b7ff\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\" >MemberPress Customer Feature Utilizar MemberPress para crear mejores comunicadores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#Top_4_Online_Communication_Platforms_and_How_to_Use_Each_One_to_Your_Advantage\" >Las 4 principales plataformas de comunicaci\u00f3n en l\u00ednea (y c\u00f3mo utilizar cada una en su beneficio)\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#1_Email\" >1. Correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#2_Blog_Articles\" >2. Art\u00edculos de blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#3_Discussion_Forums\" >3. Foros de debate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#4_Social_Media\" >4. Redes sociales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#How_Customer_Service_Influences_Brand_Trust\" >C\u00f3mo influye el servicio al cliente en la confianza en la marca\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#What_does_it_mean_for_a_customer_to_trust_your_brand\" >\u00bfQu\u00e9 significa que un cliente conf\u00ede en su marca?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#Customer_Service_Communication_Skills_in_action\" >Habilidades de comunicaci\u00f3n en el servicio de atenci\u00f3n al cliente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#How_to_Improve_Your_Online_Customer_Service_Communication_Skills\" >C\u00f3mo mejorar sus habilidades de comunicaci\u00f3n en el servicio de atenci\u00f3n al cliente en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/customer-service-communication-skills\/#The_Takeaway\" >Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pero, \u00bfcon qu\u00e9 frecuencia hablas <strong>directamente <\/strong>a sus clientes? Y <strong>c\u00f3mo<\/strong> \u00bfest\u00e1s hablando con ellos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interactuar con los consumidores en l\u00ednea es la base de toda estrategia de marketing. Pero dar un paso m\u00e1s para construir una relaci\u00f3n con el comprador puede marcar la diferencia entre una venta puntual y un cliente para toda la vida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo se construye una relaci\u00f3n en l\u00ednea? De manera similar a como lo har\u00edas en persona:<strong> manteniendo una conversaci\u00f3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la publicaci\u00f3n de hoy, hablaremos de cuatro plataformas de comunicaci\u00f3n online que se usan mucho y de las ventajas de cada una. Tambi\u00e9n veremos lo importantes que son las habilidades de comunicaci\u00f3n en el servicio al cliente para ganarse su confianza.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero antes, eche un vistazo a esta oportuna historia de un cliente de MemberPress protagonizada por el Dr. Ben Crosby, experto en comunicaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\"><\/span>MemberPress Customer Feature: Utilizar MemberPress para formar mejores comunicadores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"HaAi5WymIdr4ogD7Uqz9fOfnjtMe1037PSeELvqR6tJpmlaTrXvcCJ3bgxRLhuFDcM8kA\"><div class=\"responsive-video\"><iframe title=\"Historias de clientes: C\u00f3mo este profesor lanz\u00f3 un sitio de cursos de v\u00eddeo con MemberPress (TriviumU)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d1eakcPHzAc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Ver &gt;&gt; Historia de un cliente de Memberpress: c\u00f3mo un profesor lanz\u00f3 su propio sitio web de cursos en l\u00ednea con MemberPress.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de sus d\u00e9cadas de carrera en la ense\u00f1anza superior, el Dr. Ben Crosby ha aprendido algunas cosas clave sobre la comunicaci\u00f3n eficaz. La primera de ellas es que la comunicaci\u00f3n eficaz es la base del servicio al cliente y del \u00e9xito empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que cuando Ben descubri\u00f3 que <a href=\"https:\/\/blog.hubspot.com\/marketing\/businesses-still-cant-nail-effective-communication\" target=\"_blank\" rel=\"noreferrer noopener\">83% de empresarios<\/a> admitieron que sus habilidades comunicativas eran deficientes, supo que hab\u00eda encontrado su nicho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como consultor en habilidades comunicativas y profesor de ret\u00f3rica, Ben es experto en oratoria y presentaciones p\u00fablicas, argumentaci\u00f3n y debate, comunicaci\u00f3n t\u00e9cnica y profesional, persuasi\u00f3n y ventas, e historia de la ret\u00f3rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su trabajo se publica regularmente en revistas acad\u00e9micas de primer nivel y en conferencias de todo el mundo. Tambi\u00e9n es autor del libro, <em>Las presentaciones como actuaci\u00f3n: gu\u00eda profesional para hablar mejor en p\u00fablico<\/em>y lleva a\u00f1os ense\u00f1ando a profesionales del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que el mundo de la educaci\u00f3n se ha ido adentrando cada vez m\u00e1s en el \u00e1mbito digital, Ben ha hecho lo propio gracias a MemberPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda, Ben utiliza MemberPress para construir y gestionar su negocio en l\u00ednea, TriviumU.com. A trav\u00e9s de su curso de comunicaci\u00f3n, <a href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">La presentaci\u00f3n como espect\u00e1culo<\/a>En la actualidad, asesora a profesionales en la delicada tarea de comunicarse con confianza y eficacia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los alumnos terminan el taller online de Ben, ya tienen las habilidades que necesitan para...<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Controlar la ansiedad comunicativa<\/li>\n\n\n\n<li>Transmitir confianza a trav\u00e9s del lenguaje corporal<\/li>\n\n\n\n<li>Proyecte confianza con el control por voz<\/li>\n\n\n\n<li>Transmite el impacto emocional e intelectual \u201cjusto\u201d necesario.<\/li>\n<\/ol>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_96ae7d16cdc1b0488ac069206b7f7b46\" href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" rel=\"nofollow\" target=\"_blank\" class=\"button secondary-button center\">Obtenga m\u00e1s informaci\u00f3n e inscr\u00edbase en TriviumU hoy mismo.<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">En Presentation as Performance, Ben da a los estudiantes las claves para comunicarse eficazmente a trav\u00e9s de todo tipo de plataformas, incluidos los 4 canales en l\u00ednea m\u00e1s importantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Las 4 principales plataformas de comunicaci\u00f3n en l\u00ednea (y c\u00f3mo utilizar cada una en su beneficio)\u00a0\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La comunicaci\u00f3n siempre ha sido la forma m\u00e1s f\u00e1cil de compartir informaci\u00f3n. La tecnolog\u00eda actual hace que sea a\u00fan m\u00e1s f\u00e1cil para las personas conectarse a Internet, hacer preguntas y obtener respuestas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo lo que tienes que hacer es averiguar <a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">d\u00f3nde est\u00e1 su p\u00fablico<\/a> y participa en la conversaci\u00f3n.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La buena noticia es que en Internet se habla de todo. Esto le brinda varias oportunidades para relacionarse con sus clientes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repasemos algunos lugares populares donde a la gente le gusta chatear en l\u00ednea y c\u00f3mo sacar el m\u00e1ximo provecho de cada plataforma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Email\"><\/span>1. Correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El correo electr\u00f3nico sigue siendo el medio m\u00e1s utilizado para comunicarse con los clientes. Probablemente usted sea uno de los <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noopener nofollow\">64% de las peque\u00f1as empresas<\/a> ya utilizan el correo electr\u00f3nico en sus estrategias de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">estrategia eficaz de marketing por correo electr\u00f3nico<\/a> es una buena forma de aumentar el porcentaje de clics y generar m\u00e1s ventas. Sin embargo, puede que no sea la mejor forma de iniciar una conversaci\u00f3n.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su lugar, podr\u00eda incluir su correo electr\u00f3nico en su p\u00e1gina de contacto. Mejor a\u00fan, puede utilizar un <a href=\"https:\/\/memberpress.com\/es\/blog\/best-contact-form-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">plugin creador de formularios<\/a> para crear una p\u00e1gina de atenci\u00f3n al cliente vinculada a su cuenta de correo electr\u00f3nico profesional: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\"><img decoding=\"async\" width=\"971\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\" alt=\"Formulario de contacto de atenci\u00f3n al cliente de Moz \" class=\"wp-image-40472\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png 971w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-300x237.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-768x607.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-215x170.png 215w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-776x614.png 776w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-865x684.png 865w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-655x518.png 655w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-156x123.png 156w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De este modo, los clientes pueden ponerse en contacto con usted r\u00e1pida y c\u00f3modamente cada vez que tengan una pregunta. De hecho, el correo electr\u00f3nico es el<a href=\"https:\/\/www.netomi.com\/email-customer-service\"><\/a> <a href=\"https:\/\/www.netomi.com\/email-customer-service\" target=\"_blank\" rel=\"noopener nofollow\">#1 m\u00e9todo de contacto preferido por los consumidores<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">establecer una serie de correos electr\u00f3nicos<\/a> para mantener un contacto regular con sus clientes.\u00a0<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e8bbf26cf578d4823f8d19f3b0b746fa\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" class=\"button button-blue center\">&gt;&gt; M\u00c1S INFORMACI\u00d3N sobre c\u00f3mo optimizar la automatizaci\u00f3n del correo electr\u00f3nico <\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Blog_Articles\"><\/span>2. Art\u00edculos de blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los art\u00edculos de blog ofrecen a los creadores un podio desde el que demostrar su experiencia en su nicho. Tanto si eres <a href=\"https:\/\/memberpress.com\/es\/blog\/paywall-your-blog\/\" target=\"_blank\" rel=\"noopener\">propietario de un negocio en l\u00ednea<\/a> o <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noopener\">un vendedor afiliado<\/a>El blogging permite abarcar mucha informaci\u00f3n con un contenido ilimitado.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque seas t\u00fa quien habla principalmente, los art\u00edculos de blog siguen siendo un lugar ideal para encontrar y responder a la participaci\u00f3n de los lectores.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La secci\u00f3n de comentarios del blog permite a los lectores hacer preguntas y compartir sus opiniones:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\"><img decoding=\"async\" width=\"525\" height=\"761\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\" alt=\"Hilo de comentarios del blog MemberPress \" class=\"wp-image-40473\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-424x614.png 424w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-108x156.png 108w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><figcaption class=\"wp-element-caption\">El gestor de contenidos de MemberPress responde al comentario de un cliente en su blog<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">De nuevo, puede que no consigas una buena sesi\u00f3n individual en un hilo de entradas de blog, pero a\u00fan as\u00ed puedes beneficiarte de m\u00faltiples voces.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si tienes varias preguntas sobre una publicaci\u00f3n, podr\u00edas incluso escribir un art\u00edculo de blog completamente nuevo respondiendo a \u201clas preguntas m\u00e1s frecuentes sobre tu negocio\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Discussion_Forums\"><\/span>3. Foros de debate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hablando de m\u00faltiples voces, uno de los muchos beneficios de correr <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-sites-101\/\">un sitio de socios<\/a> (o a\u00f1adir una a su negocio existente) es la comunidad que crea.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noopener\">Foros de debate<\/a> ofrecen la forma perfecta para que los miembros de la comunidad interact\u00faen, aprendiendo de ti y entre ellos. Cuantos m\u00e1s temas introduzcas, m\u00e1s miembros atraer\u00e1s para participar en el debate:\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg\" alt=\"\" class=\"wp-image-40474\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-156x117.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1080x810.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Foro de debate Ejemplos de temas <br><a href=\"https:\/\/athemes.com\/collections\/wordpress-forum-themes\/\" target=\"_blank\" rel=\"noopener nofollow\">FUENTE DE IM\u00c1GENES<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Plataforma de bonificaci\u00f3n:<\/em><\/strong> similares a los foros de debate son las aplicaciones de mensajer\u00eda instant\u00e1nea. En <a href=\"https:\/\/www.statista.com\/statistics\/483255\/number-of-mobile-messaging-users-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\">3.090 millones de usuarios de tel\u00e9fonos inteligentes<\/a> han descargado aplicaciones de mensajer\u00eda instant\u00e1nea en sus dispositivos m\u00f3viles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tener la posibilidad de participar en debates en la palma de la mano es un cambio total para usted y su audiencia en l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discord es una excelente (y popular) aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea para mantenerte en contacto con tus miembros. Incluso hay un complemento GRATUITO que facilita enormemente la conexi\u00f3n de tu sitio MemberPress con Discord. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_fbc5e62258395c57c5a13201cd068f77\" href=\"https:\/\/memberpress.com\/es\/blog\/discord-announcement\/\" target=\"_blank\" class=\"button button-blue center\">M\u00e1s informaci\u00f3n e instalaci\u00f3n del complemento Connect MemberPress to Discord<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example.png\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png\" alt=\"\" class=\"wp-image-40475\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-768x500.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1536x999.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-2048x1332.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-261x170.png 261w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-840x546.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1051x684.png 1051w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1583x1030.png 1583w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-700x455.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-156x101.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1080x703.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Discord Servidores e hilos de discusi\u00f3n<br><a href=\"https:\/\/discord.com\/safety\/360044149331-What-is-Discord\" target=\"_blank\" rel=\"noopener nofollow\">IMAGEN Fuente<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata tanto de foros de debate como de aplicaciones de mensajer\u00eda instant\u00e1nea, es casi imposible responder a todos los comentarios. En su lugar, puedes desplazarte por las conversaciones de los miembros y mantenerte al d\u00eda de lo que se dice en tu sitio web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Social_Media\"><\/span>4. Redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s buscando una audiencia con la que hablar, \u00a1no busques m\u00e1s all\u00e1 de las redes sociales! Como su nombre indica, las redes sociales son utilizadas por <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/#:~:text=More%20than%20half%20of%20the,social%20media%20is%202h%2027m.\" target=\"_blank\" rel=\"noopener nofollow\">m\u00e1s de 4 620 millones de personas<\/a> para compartir, interactuar y socializar en l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algo importante a tener en cuenta: \u00a1la interacci\u00f3n en las redes sociales funciona r\u00e1pido! Solo dispones de un breve lapso de tiempo entre desplazamientos para captar la atenci\u00f3n del lector.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png\"><img decoding=\"async\" width=\"923\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png\" alt=\"Colecci\u00f3n de v\u00eddeos de Instagram de MemberPress \" class=\"wp-image-40478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png 923w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-270x300.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-768x852.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-153x170.png 153w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-553x614.png 553w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-616x684.png 616w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-928x1030.png 928w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-467x518.png 467w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-141x156.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png 949w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, la mejor forma de comunicarse en <a href=\"https:\/\/memberpress.com\/es\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">canales sociales<\/a> es mediante un uso intensivo de elementos visuales \u2013\u00a0<a href=\"https:\/\/memberpress.com\/es\/blog\/tips-for-creating-great-visual-content\/\" target=\"_blank\" rel=\"noopener\"> im\u00e1genes, v\u00eddeos, infograf\u00edas, emojis<\/a> \u2013 cualquier cosa que haga que el lector se detenga y dedique un segundo m\u00e1s a familiarizarse con tu marca.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herramientas de dise\u00f1o como <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Canva <\/a>puede ser la puerta que lleve a su p\u00fablico de las redes sociales a su negocio en l\u00ednea.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo influye el servicio al cliente en la confianza en la marca\u00a0\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es f\u00e1cil pensar que el servicio al cliente es simplemente el acto de ayudar a un cliente a resolver un problema a trav\u00e9s de una serie de correos electr\u00f3nicos o por tel\u00e9fono. <strong>\u00a1Pero es mucho m\u00e1s que eso!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cada interacci\u00f3n con un cliente es un reflejo de su servicio de atenci\u00f3n al cliente.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y echa un vistazo a estas cifras <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\" target=\"_blank\" rel=\"noopener nofollow\">recogido por HubSpot<\/a> Mostrando c\u00f3mo el servicio al cliente influye en la opini\u00f3n que los consumidores tienen de una empresa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% de los estadounidenses utilizan el servicio de atenci\u00f3n al cliente como factor decisivo para hacer o no negocios con una empresa. (fuente: <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noopener nofollow\">Microsoft<\/a>)<\/li>\n\n\n\n<li>93% de los clientes suelen repetir con las empresas que ofrecen un excelente servicio de atenci\u00f3n al cliente. (fuente: <a href=\"https:\/\/blog.hubspot.com\/news-trends\/customer-acquisition-study\" target=\"_blank\" rel=\"noopener nofollow\">Investigaci\u00f3n HubSpot<\/a>)<\/li>\n\n\n\n<li>El 94% de los clientes estadounidenses recomendar\u00eda una empresa cuya valoraci\u00f3n del servicio de atenci\u00f3n al cliente sea \u201cmuy buena\u201d. (fuente: <a href=\"https:\/\/success.qualtrics.com\/rs\/542-FMF-412\/images\/ROI%20of%20customer%20experience%202020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Instituto Qualtrics XM<\/a>)<\/li>\n\n\n\n<li>Las empresas que obtienen una puntuaci\u00f3n \u201cmuy por encima de la media\u201d en experiencia del cliente obtienen mejores resultados financieros que sus competidores. (fuente: <a href=\"https:\/\/www.qualtrics.com\/m\/assets\/wp-content\/uploads\/2020\/04\/XMI_GlobalStateOfXM-2020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Instituto Qualtrics XM<\/a>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de estad\u00edsticas demuestran lo importante que es tratar cada interacci\u00f3n con el cliente como una oportunidad para <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noopener\">genere confianza en su marca<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_it_mean_for_a_customer_to_trust_your_brand\"><\/span>\u00bfQu\u00e9 significa que un cliente conf\u00ede en su marca?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de haber tenido la oportunidad de <a href=\"https:\/\/memberpress.com\/es\/blog\/successful-membership-sites-are-all-about-engagement\/\" target=\"_blank\" rel=\"noopener\">comprom\u00e9tase con su p\u00fablico<\/a> y construir relaciones a trav\u00e9s de varias plataformas diferentes, los clientes conf\u00edan m\u00e1s en su marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuando un cliente conf\u00eda en ti, significa que has cumplido lo que prometiste.<\/strong> Algunos ejemplos que demuestran que te has ganado la confianza de un cliente pueden ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compras repetidas<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-reviews-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Cr\u00edticas positivas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Comentarios de los clientes <\/a><\/li>\n\n\n\n<li>Gritos en las redes sociales <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg\" alt=\"MemberPress Opini\u00f3n del cliente \" class=\"wp-image-40479\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-768x383.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-341x170.jpg 341w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-840x419.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-700x349.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-156x78.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1080x538.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noopener\">Mira como helen de mymindfulmovement usa memberpress<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ganarse la confianza de sus clientes es un gran logro y no debe tomarse a la ligera. Porque lo que pasa con la confianza es que no se gana de la noche a la ma\u00f1ana. Y la confianza que ha costado a\u00f1os ganar tambi\u00e9n se puede romper con un solo paso en falso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O en este caso, una palabra equivocada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Service_Communication_Skills_in_action\"><\/span>Habilidades de comunicaci\u00f3n en el servicio de atenci\u00f3n al cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine que tiene un socio cuya suscripci\u00f3n est\u00e1 a punto de expirar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De las siguientes respuestas de atenci\u00f3n al cliente, \u00bfcu\u00e1l tiene m\u00e1s probabilidades de animar al cliente a renovar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>Su afiliaci\u00f3n expira en 3 d\u00edas.<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>\u00a1Oh, no! \u00a1Tu suscripci\u00f3n est\u00e1 a punto de caducar! No te pierdas las cosas incre\u00edbles que est\u00e1n sucediendo en nuestra comunidad online. \u00a1Renueva tu suscripci\u00f3n hoy mismo!<\/em> \"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Es obvio! El segundo <a href=\"https:\/\/memberpress.com\/es\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\">recordatorio de renovaci\u00f3n<\/a> obviamente tiene m\u00e1s posibilidades de asegurarse un cliente recurrente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Online_Customer_Service_Communication_Skills\"><\/span>C\u00f3mo mejorar sus habilidades de comunicaci\u00f3n en el servicio de atenci\u00f3n al cliente en l\u00ednea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de las muchas ventajas que ofrece la comunicaci\u00f3n en l\u00ednea, un inconveniente ineludible es la falta de interacci\u00f3n cara a cara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando en una conversaci\u00f3n en l\u00ednea faltan se\u00f1ales de comunicaci\u00f3n verbal, como el lenguaje corporal y el tono, los lectores pueden malinterpretar su mensaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que el secreto de un excelente servicio de atenci\u00f3n al cliente es incorporar t\u00e9cnicas de conversaci\u00f3n del mundo real. Dicho de otro modo, <strong>hay que hacer que una conversaci\u00f3n en l\u00ednea parezca lo m\u00e1s personal posible.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es un hecho: la comunicaci\u00f3n es la clave del \u00e9xito de una marca. Y en el mundo digital actual, una comunicaci\u00f3n eficaz en los canales digitales m\u00e1s populares es esencial para generar confianza en la marca, independientemente del sector en el que se trabaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si necesitas refrescar tus conocimientos sobre formas inspiradoras de comunicarte con tus empleados como si buscas las mejores pr\u00e1cticas de comunicaci\u00f3n en el servicio de atenci\u00f3n al cliente, las herramientas y trucos anteriores te pondr\u00e1n en el camino correcto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si crees que te podr\u00eda resultar \u00fatil profundizar en la comunicaci\u00f3n online eficaz (\u00bfy a qui\u00e9n no?), \u00e9chale un vistazo a <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">TriviumU<\/a>, y reg\u00edstrate. \u00a1No tienes nada que perder, salvo un poco de ansiedad por el rendimiento!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Between team meetings, responding to emails, writing out course content, brainstorming blog posts, recording podcasts, chatting with coworkers, and taking phone calls, your entire day consists of communication. 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