{"id":4154,"date":"2020-07-23T14:56:34","date_gmt":"2020-07-23T20:56:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=4154"},"modified":"2021-03-04T14:50:09","modified_gmt":"2021-03-04T21:50:09","slug":"beware-the-shiny-coin-syndrome","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/beware-the-shiny-coin-syndrome\/","title":{"rendered":"Cuidado con el s\u00edndrome de la moneda brillante"},"content":{"rendered":"<p>Los negocios en l\u00ednea cambian constantemente. Siempre hay nuevas t\u00e9cnicas, sistemas y retos emergentes que debe abordar para <a title=\"Iniciar un negocio en l\u00ednea viable con MemberPress\" href=\"https:\/\/memberpress.com\/es\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">mantenga su empresa en funcionamiento<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d10f85e645d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d10f85e645d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/beware-the-shiny-coin-syndrome\/#Staying_on_Target\" >Cumplir los objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/beware-the-shiny-coin-syndrome\/#Sometimes_You_can_Embrace_the_Shiny_Coin\" >A veces se puede abrazar la moneda brillante<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Todos los d\u00edas, cientos de sitios web publican innumerables art\u00edculos que le ofrecen nuevas y apasionantes estrategias y <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 ideas atractivas para sitios web de socios\">modelos de negocio<\/a> para hacer frente a estos obst\u00e1culos y mantener su negocio fresco y en el buen camino. Estas sugerencias pueden ser una buena lectura, pero a veces te complican demasiado la vida con una pl\u00e9tora de opciones o te distraen de sacar adelante tus proyectos actuales.<\/p>\n\n\n\n<p>I call these things \u201cshiny coins,\u201d and the tendency of some business owners to drop whatever they're doing to pursue them is the \u201cshiny coin syndrome.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_on_Target\"><\/span>Cumplir los objetivos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los negocios pueden llevar mucho tiempo y mucho trabajo para alcanzar el \u00e9xito, lo que puede ser un grave problema si se tiene un <a title=\"5 razones por las que todo bloguero deber\u00eda crear un sitio web de afiliados\" href=\"https:\/\/memberpress.com\/es\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">negocio basado en internet como un sitio de socios<\/a>.<\/p>\n\n\n\n<p>It can be easy to get depressed and feel like everyone else is doing better than you while you're spinning your wheels and never getting anywhere. Or worse, your business may not be doing well enough to support you, and you might have some serious urgency to \u201cturn things around.\u201d It's during these times that shiny coin syndrome is most likely to take hold.<\/p>\n\n\n\n<p>Como programador, yo tambi\u00e9n he sido susceptible al s\u00edndrome de la moneda brillante, pero he tomado medidas para intentar mantenerme alejado de esa rutina. He visto a demasiados tecn\u00f3logos y emprendedores independientes fracasar en sus negocios porque segu\u00edan persiguiendo la moneda brillante sin terminar lo que ya hab\u00edan empezado.<\/p>\n\n\n\n<p>A veces, evitar la moneda reluciente puede implicar atenerse a una metodolog\u00eda m\u00e1s probada y verdadera en lugar de correr hacia la \u00faltima tecnolog\u00eda de moda. Tambi\u00e9n puede significar ignorar el consejo de uno de tus gur\u00fas empresariales favoritos.<\/p>\n\n\n\n<p>Una de las t\u00e9cnicas que utilizo para no desviarme del objetivo es simplemente <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">mantener una lista actualizada de nuevas ideas de negocio<\/a> que me vienen a la cabeza mientras trabajo. Cuando tengo una idea, la escribo y vuelvo a ella m\u00e1s tarde en lugar de interrumpir lo que est\u00e9 haciendo.<\/p>\n\n\n\n<p>Cuando termino las tareas del d\u00eda, vuelvo a la lista y me pongo a estudiar la \u00faltima idea en detalle. Puede que incluso le dedique medio d\u00eda. Despu\u00e9s de dedicar un tiempo considerable a desarrollarla con la cabeza despejada, suelo ser capaz de determinar cu\u00e1nto tiempo, esfuerzo y gastos me llevar\u00e1 realmente y decidir si sigo o no adelante con la idea.<\/p>\n\n\n\n<p>Hay algo en el mero hecho de plasmar mis ideas de negocio en papel y sacarlas de mi cerebro que me ayuda a centrarme en la tarea que tengo entre manos y me impide tomar decisiones precipitadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sometimes_You_can_Embrace_the_Shiny_Coin\"><\/span>A veces se puede abrazar la moneda brillante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A veces <em>es<\/em> okay to \u201cpivot\u201d your business, completely change what you're doing, or completely switch out your whole software system. Usually though, you should think very carefully before making such drastic changes. They can be very expensive and time consuming.<\/p>\n\n\n\n<p>Algunas razones para hacer un gran cambio en su negocio podr\u00edan ser si su sistema est\u00e1 funcionando con tecnolog\u00eda obsoleta y le est\u00e1 costando demasiado tiempo o dinero mantenerlo, o si su modelo de negocio simplemente ya no funciona en absoluto.<\/p>\n\n\n\n<p>Son razones extremas pero excelentes para plantearse un gran cambio en el funcionamiento de su empresa. Considere si el retorno de la inversi\u00f3n (en t\u00e9rminos de tiempo, dinero y esfuerzo) merecer\u00e1 la pena. Hable con sus colegas y clientes, y vea lo que tienen que decir al respecto antes de ceder al encanto de la moneda brillante.<\/p>\n\n\n\n<p>No hay nada peor que dedicar un fajo de billetes y tres meses de tiempo a resolver un problema que nadie m\u00e1s ve. O peor a\u00fan, invertir toneladas de tiempo y esfuerzo en poner una tirita al problema que s\u00f3lo dura uno o dos meses.<\/p>\n\n\n\n<p>Recuerda que hay un mill\u00f3n y una formas de dirigir un negocio, pero eso no significa que tengas que probarlas todas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to keep your business running properly. Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and business models to tackle these obstacles and keep your business fresh and on track. These 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18:31:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:57","updated":"2026-03-03 15:09:10"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tBeware the Shiny Coin Syndrome\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"Beware the Shiny Coin Syndrome","link":"https:\/\/memberpress.com\/es\/blog\/beware-the-shiny-coin-syndrome\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to <a title=\"Start a Viable, Online Business with MemberPress\" href=\"https:\/\/memberpress.com\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep your business running properly<\/a>.<\/p>","content":[{"type":"text","data":"Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to <a title=\"Start a Viable, Online Business with MemberPress\" href=\"https:\/\/memberpress.com\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep your business running properly<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and <a href=\"https:\/\/memberpress.com\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 Compelling Membership Site Ideas\">business models<\/a> to tackle these obstacles and keep your business fresh and on track. These suggestions can be great reads, but sometimes they make life too complicated with a plethora of options or they distract you from seeing your existing projects through.<\/p>","content":[{"type":"text","data":"Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and <a href=\"https:\/\/memberpress.com\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 Compelling Membership Site Ideas\">business models<\/a> to tackle these obstacles and keep your business fresh and on track. These suggestions can be great reads, but sometimes they make life too complicated with a plethora of options or they distract you from seeing your existing projects through."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>I call these things \"shiny coins,\" and the tendency of some business owners to drop whatever they're doing to pursue them is the \"shiny coin syndrome.\"<\/p>","content":[{"type":"text","data":"I call these things \"shiny coins,\" and the tendency of some business owners to drop whatever they're doing to pursue them is the \"shiny coin syndrome.\""}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Staying on Target<\/h2>","content":"Cumplir los objetivos","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Businesses can take a long time and a lot of work to achieve success, which can be a serious problem if you have an <a title=\"5 Reasons Every Blogger Should Start a Membership Site\" href=\"https:\/\/memberpress.com\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet-based business like a membership site<\/a>.<\/p>","content":[{"type":"text","data":"Businesses can take a long time and a lot of work to achieve success, which can be a serious problem if you have an <a title=\"5 Reasons Every Blogger Should Start a Membership Site\" href=\"https:\/\/memberpress.com\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet-based business like a membership site<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It can be easy to get depressed and feel like everyone else is doing better than you while you're spinning your wheels and never getting anywhere. Or worse, your business may not be doing well enough to support you, and you might have some serious urgency to \"turn things around.\" It's during these times that shiny coin syndrome is most likely to take hold.<\/p>","content":[{"type":"text","data":"It can be easy to get depressed and feel like everyone else is doing better than you while you're spinning your wheels and never getting anywhere. Or worse, your business may not be doing well enough to support you, and you might have some serious urgency to \"turn things around.\" It's during these times that shiny coin syndrome is most likely to take hold."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a programmer, I've been susceptible to shiny coin syndrome myself, but I've taken steps to try to stay out of that rut. I've seen too many independent technologists and entrepreneurs fail in their businesses because they kept chasing the shiny coin without finishing what they'd already started.<\/p>","content":[{"type":"text","data":"As a programmer, I've been susceptible to shiny coin syndrome myself, but I've taken steps to try to stay out of that rut. I've seen too many independent technologists and entrepreneurs fail in their businesses because they kept chasing the shiny coin without finishing what they'd already started."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sometimes, avoiding the shiny coin may involve sticking with a more tried and true methodology rather than running to the latest fad technology. It may also mean ignoring the advice of one of your favorite business gurus.<\/p>","content":[{"type":"text","data":"Sometimes, avoiding the shiny coin may involve sticking with a more tried and true methodology rather than running to the latest fad technology. It may also mean ignoring the advice of one of your favorite business gurus."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the techniques I use to stay on target is to simply <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">keep a running list of new business ideas<\/a> that pop into my head while I\u2019m working. When I have an idea, I write it down and come back to it later instead of interrupting whatever I\u2019m working on.<\/p>","content":[{"type":"text","data":"One of the techniques I use to stay on target is to simply <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">keep a running list of new business ideas<\/a> that pop into my head while I\u2019m working. When I have an idea, I write it down and come back to it later instead of interrupting whatever I\u2019m working on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once I\u2019ve finished my tasks for the day, I come back to my list and really hash out the latest idea in detail. I may even spend half a day on it. After spending a substantial amount of time fleshing things out with a clear head, I\u2019ll usually be able to determine how much time, effort, and expense it will realistically take and decide whether or not to pursue the idea.<\/p>","content":[{"type":"text","data":"Once I\u2019ve finished my tasks for the day, I come back to my list and really hash out the latest idea in detail. I may even spend half a day on it. After spending a substantial amount of time fleshing things out with a clear head, I\u2019ll usually be able to determine how much time, effort, and expense it will realistically take and decide whether or not to pursue the idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There\u2019s something about just getting my business ideas down on paper and out of my brain that really helps me to stay focused on the task at hand and keeps me from making rash decisions.<\/p>","content":[{"type":"text","data":"There\u2019s something about just getting my business ideas down on paper and out of my brain that really helps me to stay focused on the task at hand and keeps me from making rash decisions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Sometimes You can Embrace the Shiny Coin<\/h2>","content":"A veces se puede abrazar la moneda brillante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Sometimes it <em>is<\/em> okay to \"pivot\" your business, completely change what you're doing, or completely switch out your whole software system. Usually though, you should think very carefully before making such drastic changes. They can be very expensive and time consuming.<\/p>","content":[{"type":"text","data":"Sometimes it <em>is<\/em> okay to \"pivot\" your business, completely change what you're doing, or completely switch out your whole software system. Usually though, you should think very carefully before making such drastic changes. They can be very expensive and time consuming."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some reasons to make a big switch in your business could be if your system is running on obsolete technology and it's costing you too much time or money to maintain it, or if your business model just isn't working at all anymore.<\/p>","content":[{"type":"text","data":"Some reasons to make a big switch in your business could be if your system is running on obsolete technology and it's costing you too much time or money to maintain it, or if your business model just isn't working at all anymore."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are extreme but excellent reasons to consider making a grand change to the way your business operates. Consider whether the ROI (in terms of time, money, and effort) will be worth the hassle. Talk to your colleagues and clients, and see what they have to say on the matter before giving in to the allure of the shiny coin.<\/p>","content":[{"type":"text","data":"These are extreme but excellent reasons to consider making a grand change to the way your business operates. Consider whether the ROI (in terms of time, money, and effort) will be worth the hassle. Talk to your colleagues and clients, and see what they have to say on the matter before giving in to the allure of the shiny coin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There\u2019s nothing worse than taking a wad of cash and three month's time to solve a problem that nobody else sees. Or worse yet, to invest tons of time and effort in putting a band aid on the problem that only lasts for a month or two.<\/p>","content":[{"type":"text","data":"There\u2019s nothing worse than taking a wad of cash and three month's time to solve a problem that nobody else sees. Or worse yet, to invest tons of time and effort in putting a band aid on the problem that only lasts for a month or two."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember that there are a million and one ways to run a business, but that doesn\u2019t mean you need to try them all.<\/p>","content":[{"type":"text","data":"Remember that there are a million and one ways to run a business, but that doesn\u2019t mean you need to try them all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/4154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=4154"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/4154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/15223"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=4154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=4154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=4154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}