{"id":4191,"date":"2014-07-29T15:41:21","date_gmt":"2014-07-29T21:41:21","guid":{"rendered":"https:\/\/memberpress.com\/?p=4191"},"modified":"2020-09-18T14:18:58","modified_gmt":"2020-09-18T20:18:58","slug":"stop-confusing-your-customers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/stop-confusing-your-customers\/","title":{"rendered":"Deje de confundir a sus clientes"},"content":{"rendered":"<p>Hace poco fui a un <a href=\"https:\/\/central.wordcamp.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordCamp<\/a> en Orange County (que por cierto fue incre\u00edble) y tuve la experiencia m\u00e1s frustrante con un coche de alquiler.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f0f3a861718\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f0f3a861718\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/stop-confusing-your-customers\/#Figure_out_what_you_want_people_to_accomplish_by_visiting_your_site\" >Averigua qu\u00e9 quieres que la gente consiga visitando tu sitio.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/stop-confusing-your-customers\/#Dont_overwhelm_your_visitors_with_options\" >No abrume a sus visitantes con opciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/stop-confusing-your-customers\/#Simplify_your_product_offering\" >Simplifique su oferta de productos<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Siempre que viajo en un veh\u00edculo nuevo, lo primero que me gusta hacer es conectar mi iPhone al sistema de audio y al sistema Bluetooth. Siempre me sorprende lo f\u00e1cil que es esto en algunos coches y lo verdaderamente <em>doloroso<\/em> en otros.<\/p>\n<p>En este coche en particular, tuve que buscar el cable de audio y emparejar mi tel\u00e9fono con el Bluetooth fue innecesariamente dif\u00edcil. Adem\u00e1s, tareas sencillas como poner en marcha los limpiaparabrisas fueron mucho m\u00e1s dif\u00edciles de lo que deber\u00edan haber sido porque los controles estaban en lugares completamente inesperados.<\/p>\n<p>Si hubiera habido otra opci\u00f3n disponible, probablemente la habr\u00eda cogido en un santiam\u00e9n. Me hizo pensar en c\u00f3mo <a title=\"3 cosas que debe saber al lanzar un sitio web de socios\" href=\"https:\/\/memberpress.com\/es\/2013\/11\/3-things-i-wish-id-known-when-i-launched-my-first-membership-site\/\">si gestiona un sitio de socios<\/a> (o cualquier otro tipo de sitio web), es m\u00e1s que probable que sus visitantes y clientes abandonen su sitio si se sienten confundidos por lo que les presenta o intenta venderles.<\/p>\n<p>Es fundamental que les pongas las cosas muy claras y f\u00e1ciles, o casi siempre se frustrar\u00e1n, abandonar\u00e1n y se ir\u00e1n a uno de tus competidores con un dise\u00f1o y un proceso simplificados. Tampoco est\u00e1 de m\u00e1s <a title=\"Utilice MemberPress\" href=\"https:\/\/memberpress.com\/es\/\">utilizar un plugin de afiliaci\u00f3n de WordPress como MemberPress<\/a> para ayudarle a limpiar los procesos de inscripci\u00f3n y <a href=\"https:\/\/memberpress.com\/es\/2013\/10\/membership-self-service-is-the-best-service\/\">experiencia en gesti\u00f3n de cuentas<\/a>.<\/p>\n<p>He visto a numerosos clientes perder toneladas de miembros y fracasar en sus negocios en l\u00ednea simplemente porque sus clientes han estado m\u00e1s que confundidos por sus casas digitales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Figure_out_what_you_want_people_to_accomplish_by_visiting_your_site\"><\/span>Averigua qu\u00e9 quieres que la gente consiga visitando tu sitio.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00bfQuiere que sus visitantes se suscriban a su bolet\u00edn? \u00bfHagan una compra? \u00bfComentarios?<\/p>\n<p><strong>Si no sabes lo que quieres que hagan tus usuarios, <em>es imposible<\/em> para que sepan lo que quieres que hagan.<\/strong><\/p>\n<p>Sea lo que sea, toda la experiencia fluir\u00e1 mucho mejor si utiliza el dise\u00f1o para guiar a los usuarios a trav\u00e9s de los pasos de acci\u00f3n deseados hasta un objetivo final. Siempre debes tener alg\u00fan tipo de objetivo para cada p\u00e1gina de tu sitio y una idea general en tu mente de la forma en que tus visitantes se mover\u00e1n a trav\u00e9s de esas p\u00e1ginas y objetivos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_overwhelm_your_visitors_with_options\"><\/span>No abrume a sus visitantes con opciones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si su sitio est\u00e1 cubierto de 93 botones grandes de color naranja, sus visitantes no sabr\u00e1n qu\u00e9 hacer. Como seres humanos, tomar decisiones nos quita energ\u00eda f\u00edsica. Solo disponemos de una cantidad limitada de energ\u00eda cerebral y paciencia para tomar decisiones a diario.<\/p>\n<p>Reduzca el estr\u00e9s y d\u00e9 a sus clientes potenciales una cosa menos que hacer simplificando sus p\u00e1ginas con una o dos llamadas a la acci\u00f3n claras y espec\u00edficas.<\/p>\n<p><strong>Me he dado cuenta de que cuantas m\u00e1s decisiones tiene que tomar un usuario, mayor es el riesgo. <em>menos acciones es probable que emprenda.<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Simplify_your_product_offering\"><\/span>Simplifique su oferta de productos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Siempre me asombra la cantidad de gente que quiere crear un sitio de afiliaci\u00f3n y me pregunta si MemberPress puede gestionar planes de pago extra\u00f1os u ofertas de productos complejas: <em>\u201cCan MemberPress bill someone $5 initially then $10\/month later and then $7 a fortnight after that?\u201d<\/em> O, <em>\u201cI have 10 different courses that I want to charge at four different levels and put all of these variations on a giant page with 40 unique descriptions and buttons.\u201d<\/em><\/p>\n<p>Vale, puede que sean exageraciones. Y normalmente MemberPress se encargar\u00e1 de cualquier configuraci\u00f3n que busquen. Pero esa no es la cuesti\u00f3n.<\/p>\n<p>Antes de lanzar un sitio de afiliaci\u00f3n o cualquier otro producto, debe preguntarse c\u00f3mo puede simplificar sus opciones y condiciones de pago. Si simplificar la facturaci\u00f3n no es una opci\u00f3n (como en el caso de que tengas muchos productos), entonces deber\u00edas idear formas de simplificar la experiencia del usuario para que se le presenten las opciones m\u00e1s relevantes.<\/p>\n<p>Si realmente quiere agilizar su sitio y conseguir que los usuarios pasen a la acci\u00f3n, despejar y simplificar su sitio puede ser lo m\u00e1s eficaz que pueda hacer.<\/p>","protected":false},"excerpt":{"rendered":"<p>I recently went to a WordCamp in Orange County (which was awesome by the way) and had the most frustrating experience with a rental car. Whenever I\u2019m travelling in a new vehicle, the first thing I like to do is connect my iPhone to the audio system and Bluetooth system. I\u2019m always surprised at how 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