Hosted platforms or WordPress? There are pros and tradeoffs on both sides. Here\u2019s how to figure out which one actually makes sense for your business.<\/em><\/strong><\/p>

\n
QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
La diferencia fundamental entre alquilar y comprar<\/a><\/li>
Plataformas de afiliaci\u00f3n alojadas Ventajas e inconvenientes<\/a>
Ventajas<\/a><\/li>
Desventajas<\/a><\/li><\/ul><\/li>
Plugins de afiliaci\u00f3n de WordPress Ventajas e inconvenientes<\/a>
Ventajas<\/a><\/li>
Desventajas<\/a><\/li><\/ul><\/li>
Comparaci\u00f3n de costes Las matem\u00e1ticas a lo largo del tiempo<\/a>
Plan de crecimiento de Kajabi<\/a><\/li>
WordPress + MemberPress<\/a><\/li><\/ul><\/li>
Comparaci\u00f3n de funciones \u00bfQu\u00e9 puede hacer realmente?<\/a><\/li>
Cuando las plataformas alojadas tienen sentido<\/a><\/li>
Cuando WordPress es la mejor opci\u00f3n<\/a><\/li>
La cuesti\u00f3n de la migraci\u00f3n<\/a><\/li>
Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
If you\u2019re looking to start a membership site, you\u2019ve probably noticed there are two very different paths: hosted platforms like Kajabi, Teachable, or Patreon, and WordPress membership plugins like MemberPress.<\/p>\n\n\n\n
Both can get you to \u201cmembership site that accepts payments.\u201d But the similarities pretty much end there.<\/p>\n\n\n\n
Muchos creadores empiezan en una plataforma alojada, se topan con un muro y luego migrar a WordPress<\/a>. The pattern is so consistent it\u2019s worth understanding\u00a0por qu\u00e9<\/em>\u00a0antes de comprometerse con cualquiera de los dos caminos.<\/p>\n\n\n\n
In this post, I\u2019ll break down the real differences between these approaches: what you actually own, what you can customize, what it costs over time, and when each option makes sense. <\/p>\n\n\n\n
No tengo ning\u00fan objetivo m\u00e1s all\u00e1 de ayudarle a tomar la decisi\u00f3n correcta para su negocio.<\/p>\n\n\n\n
(Okay, small agenda: I work at MemberPress, so you know where my bias lies. But I\u2019ll be honest about the tradeoffs.)<\/p>\n\n\n\n
<\/span>La diferencia fundamental: Alquilar o comprar<\/span><\/h2>\n\n\n\n
Before we get into features and pricing, let\u2019s talk about the diferencia filos\u00f3fica. <\/em>Esto es lo que m\u00e1s importa y lo que menos se discute.<\/p>\n\n\n\n
Plataformas alojadas:<\/strong>\u00a0You\u2019re renting space on someone else\u2019s property. You create content, build an audience, and process payments through their system. If they change their pricing, policies, or features, you adapt or leave. If they shut down, you scramble.<\/p>\n\n\n\n
WordPress con un plugin de afiliaci\u00f3n:<\/strong>\u00a0Usted es el propietario. Su sitio vive en el alojamiento usted controla<\/em>, software en ejecuci\u00f3n que posees<\/em>. Los datos, contenidos y relaciones de pago de sus afiliados son suyos.<\/strong> Puedes cambiar de host, cambiar plugins o modificar cualquier cosa sin pedir permiso.<\/p>\n\n\n\n
This isn\u2019t a hypothetical concern. I\u2019ve watched creators lose access to their own businesses when platforms changed terms, raised prices dramatically, or simply went under. <\/p>\n\n\n\n
When your business lives on someone else\u2019s platform, you\u2019re one policy change away from a crisis.<\/p>\n\n\n\n
That said, ownership comes with responsibility. You\u2019re in charge of updates, security, and keeping things running. For some people, that tradeoff isn\u2019t worth it.<\/p>\n\n\n\n
Let\u2019s dig into the specifics.<\/p>\n\n\n\n
<\/span>Plataformas de afiliaci\u00f3n alojadas: Ventajas e inconvenientes<\/span><\/h2>\n\n\n\n
Las plataformas alojadas como Kajabi, Teachable, Thinkific, Podia y Patreon se encargan de todo por ti. T\u00fa te registras, creas tu contenido en su interfaz y ellos se encargan de los aspectos t\u00e9cnicos.<\/p>\n\n\n\n
<\/span>Ventajas<\/span><\/h3>\n\n\n\n
Configuraci\u00f3n r\u00e1pida:<\/strong>\u00a0Usted puede tener un sitio de membres\u00eda en vivo en una tarde. Sin hosting que configurar, sin plugins que instalar, sin decisiones t\u00e9cnicas que tomar.<\/p>\n\n\n\n
Simplicidad todo en uno:<\/strong>\u00a0Todo est\u00e1 en el mismo panel: contenidos, miembros, pagos, correos electr\u00f3nicos (a veces) y an\u00e1lisis. Sin integraciones que gestionar.<\/p>\n\n\n\n
Sin mantenimiento t\u00e9cnico:<\/strong>\u00a0Actualizaciones, seguridad, copias de seguridad, gesti\u00f3n de servidores: todo gestionado por usted. Usted se centra en el contenido y ellos se ocupan de la infraestructura.<\/p>\n\n\n\n
Plantillas integradas:<\/strong>\u00a0La mayor\u00eda de las plataformas ofrecen plantillas que parecen decentes desde el principio. Eliges una, a\u00f1ades tu contenido y listo.<\/p>\n\n\n\n
<\/span>Desventajas<\/span><\/h3>\n\n\n\n
Cuotas mensuales que var\u00edan en funci\u00f3n del \u00e9xito:<\/strong>\u00a0This is the big one. Most hosted platforms charge based on your revenue or member count. The more successful you get, the more you pay. Kajabi starts at $149\/month and goes to $399+. Teachable\u2019s Pro plan is $119\/month with transaction fees on lower tiers. These costs compound.<\/p>\n\n\n\n
Comisiones de transacci\u00f3n adem\u00e1s de las mensuales:<\/strong>\u00a0Many platforms take a percentage of every sale, especially on lower pricing tiers. That\u2019s on top of payment processor fees. Death by a thousand cuts.<\/p>\n\n\n\n
Personalizaci\u00f3n limitada:<\/strong>\u00a0You get what they give you. Want to change how your checkout flow works? Add a specific feature? Integrate with a tool they don\u2019t support? You\u2019re stuck with workarounds or out of luck.<\/p>\n\n\n\n
Bloqueo de la plataforma:<\/strong>\u00a0Tus contenidos viven en su formato propietario. Los datos de tus afiliados viven en su base de datos. Migrar significa exportar lo que se pueda (a menudo incompleto) y reconstruir desde cero.<\/p>\n\n\n\n
You don\u2019t own your SEO:<\/strong>\u00a0Content on hosted platforms often lives on their subdomain or doesn\u2019t integrate well with a broader content strategy. Building organic traffic is harder when you don\u2019t control the full picture.<\/p>\n\n\n\n
Limitaciones de funciones:<\/strong>\u00a0Want forums? Advanced course features? Specific payment options? Directory functionality? You\u2019re limited to what that platform decided to build.<\/p>\n\n\n\n
<\/span>Plugins de afiliaci\u00f3n de WordPress: Ventajas e inconvenientes<\/span><\/h2>\n\n\n\n
Los plugins de afiliaci\u00f3n de WordPress como MemberPress, Restrict Content Pro o Paid Memberships Pro a\u00f1aden funcionalidad de afiliaci\u00f3n a un sitio WordPress autoalojado.<\/p>\n\n\n\n
<\/span>Ventajas<\/span><\/h3>\n\n\n\n
Eres el due\u00f1o de todo:<\/strong>\u00a0Su contenido, los datos de sus miembros, las relaciones de pago y la lista de correo electr\u00f3nico viven en una infraestructura que usted controla. Ninguna plataforma puede cambiar las condiciones e interrumpir tu negocio.<\/p>\n\n\n\n
Bajo coste anual:<\/strong>\u00a0La mayor\u00eda de los plugins de afiliaci\u00f3n de WordPress son mucho m\u00e1s baratos anualmente, adem\u00e1s, las comisiones por transacci\u00f3n son bajas o inexistentes.

MemberPress, por ejemplo, s\u00f3lo cobra gastos de transacci\u00f3n en su plan m\u00e1s barato<\/a> \u2013 Launch, designed for businesses that are just getting off the ground.

Una vez que lo cambias a un plan con m\u00e1s funciones, no hay ning\u00fan tipo de comisi\u00f3n por transacci\u00f3n. Una expansi\u00f3n ilimitada y un precio superbajo. <\/p>\n\n\n\n
Personalizaci\u00f3n ilimitada:<\/strong>\u00a0WordPress es de c\u00f3digo abierto y cuenta con miles de temas y plugins. \u00bfQuieres un dise\u00f1o espec\u00edfico? \u00bfUna integraci\u00f3n concreta? \u00bfUna funcionalidad personalizada? El ecosistema probablemente la tenga, o puedes crearla t\u00fa.<\/p>\n\n\n\n
Control SEO total:<\/strong>\u00a0Su contenido de afiliaci\u00f3n vive en su dominio, se integra con su blog y se beneficia de la autoridad general de su sitio. El marketing de contenidos y la afiliaci\u00f3n funcionan juntos.<\/p>\n\n\n\n
Elecci\u00f3n de procesadores de pagos:<\/strong>\u00a0Conectar Stripe<\/a>, PayPal<\/a>, Autorizar.net<\/a>, u otras pasarelas. Usted negocia sus propias tarifas y es due\u00f1o de esas relaciones comerciales.<\/p>\n\n\n\n
Integraci\u00f3n con todo:<\/strong>\u00a0WordPress se integra con pr\u00e1cticamente todos los marketing por correo electr\u00f3nico<\/a> CRM, herramientas de an\u00e1lisis y servicios de terceros. En concreto, MemberPress dispone de integraciones con\u00a0 ActiveCampaign<\/a>,\u00a0 ConvertKit<\/a>,\u00a0 Mailchimp<\/a>, Zapier<\/a>y docenas m\u00e1s<\/a>.<\/p>\n\n\n\n
Crecer sin penalizaci\u00f3n:<\/strong>\u00a0Add 100 members or 100,000 members; your plugin cost stays the same. Your success doesn\u2019t trigger higher fees.<\/p>\n\n\n\n
<\/span>Desventajas<\/span><\/h3>\n\n\n\n
Requiere m\u00e1s configuraci\u00f3n:<\/strong>\u00a0You need hosting, a domain, WordPress installation, theme selection, and plugin configuration. It\u2019s not hard, but it\u2019s more than signing up for a hosted platform.<\/p>\n\n\n\n
You\u2019re responsible for maintenance:<\/strong>\u00a0Las actualizaciones, las copias de seguridad, la seguridad y la resoluci\u00f3n de problemas corren de tu cuenta (o de tu host, seg\u00fan la configuraci\u00f3n). Alojamiento gestionado de WordPress<\/a> como\u00a0 SiteGround<\/a>\u00a0o Nube de Rapyd<\/a> handle most of this, but it\u2019s still your responsibility to choose and pay for that.<\/p>\n\n\n\n
Curva de aprendizaje:<\/strong>\u00a0WordPress tiene m\u00e1s flexibilidad, lo que significa m\u00e1s decisiones. Para los principiantes, esto puede resultar abrumador al principio.<\/p>\n\n\n\n
Posibles conflictos entre plugins:<\/strong>\u00a0If you\u2019re running lots of plugins, conflicts can occasionally happen. Sticking with well-supported, regularly updated plugins (like MemberPress) minimizes this.<\/p>\n\n\n\n
<\/span>Comparaci\u00f3n de costes: Las matem\u00e1ticas a lo largo del tiempo<\/span><\/h2>\n\n\n\n
Let\u2019s get specific about money. I\u2019ll compare a hosted platform (Kajabi, middle tier) against WordPress with MemberPress over three years.<\/p>\n\n\n\n
<\/span>Plan de crecimiento de Kajabi<\/span><\/h3>\n\n\n\n
\n
Coste mensual: $199\/mes<\/li>\n\n\n\n
Coste anual: $2.388\/a\u00f1o<\/li>\n\n\n\n
Coste de 3 a\u00f1os:\u00a0$7,164<\/strong><\/li>\n\n\n\n
Transaction fees: None (but you\u2019re paying $199\/month regardless of revenue)<\/li>\n<\/ul>\n\n\n\n
<\/span>WordPress + MemberPress<\/span><\/h3>\n\n\n\n
\n
Hosting (quality managed WordPress): ~$25-50\/month \u2192 $300-600\/year<\/li>\n\n\n\n
Licencia de crecimiento MemberPress: $699\/a\u00f1o ($349,50 el primer a\u00f1o)<\/li>\n\n\n\n
Dominio: ~$15\/a\u00f1o<\/li>\n\n\n\n
Coste anual: $1,014-1,314<\/li>\n\n\n\n
Coste de 3 a\u00f1os:\u00a0$2,693-3,593<\/strong><\/li>\n<\/ul>\n\n\n\n
La diferencia: $3571-4471 ahorrados en tres a\u00f1os.<\/strong><\/p>\n\n\n\n
And here\u2019s what really matters: when you succeed on a hosted platform, your costs often go up. When you succeed on WordPress, your costs stay basically the same. That gap widens dramatically as your business grows.<\/p>\n\n\n\n
Si alcanzas $10.000\/mes en ingresos por afiliaci\u00f3n:<\/p>\n\n\n\n
\n
Kajabi: Sigo pag\u00e1ndoles $199-399\/mes (m\u00e1s la tramitaci\u00f3n del pago)<\/li>\n\n\n\n
WordPress: Sigues pagando tu hosting de ~$50\/mes + cuota anual de plugins<\/li>\n<\/ul>\n\n\n\n
The math gets more dramatic every year you\u2019re in business.<\/p>\n\n\n\n
<\/span>Comparaci\u00f3n de funciones: \u00bfQu\u00e9 puede hacer realmente?<\/span><\/h2>\n\n\n\n
Here\u2019s a practical look at what each approach offers:<\/p>\n\n\n\n
Caracter\u00edstica<\/th> Plataformas alojadas<\/th> WordPress + MemberPress<\/th><\/tr><\/thead>
Niveles de afiliaci\u00f3n<\/td> \u2713 Limited options<\/td> \u2713 Unlimited flexibility<\/td><\/tr>
Creaci\u00f3n de cursos<\/td> \u2713 Built-in (varies by platform)<\/td> \u2713 MemberPress Courses add-on on all plans<\/td><\/tr>
Comunidad\/foros<\/td> Coste limitado o adicional<\/td> \u2713 ClubCircles\u2122 included in Growth and Scale <\/td><\/tr>
Goteo de contenidos<\/td> \u2713 Usually included<\/td> \u2713 Built into MemberPress<\/td><\/tr>
Programa de afiliados<\/a><\/td> A veces, a menudo extra<\/td> \u2713 Afiliaci\u00f3n f\u00e1cil<\/a> integraci\u00f3n en Escala<\/td><\/tr>
Marketing por correo electr\u00f3nico<\/td> B\u00e1sico incorporado, limitado<\/td> \u2713 Integrates with any ESP<\/td><\/tr>
Pago personalizado<\/td> Muy limitado<\/td> \u2713 Full control<\/td><\/tr>
Flexibilidad de dise\u00f1o<\/td> Basado en plantillas<\/td> \u2713 Any WordPress theme<\/td><\/tr>
Optimizaci\u00f3n SEO<\/td> Control limitado<\/td> \u2713 Full control + plugins<\/td><\/tr>
Pasarelas de pago<\/td> Platform\u2019s choice<\/td> \u2713 Stripe, PayPal, more<\/td><\/tr>
Directorio de miembros<\/td> Raro<\/td> \u2713 ClubDirectory\u2122 add-on included in Growth and Scale<\/td><\/tr>
Funciones de coaching<\/td> Limitado<\/td> \u2713 CoachKit\u2122 add-on in Growth and Scale<\/td><\/tr>
Descargar protecci\u00f3n<\/td> B\u00e1sico<\/td> \u2713 Advanced file protection<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
El ecosistema de WordPress te da opciones para pr\u00e1cticamente cualquier cosa que quieras hacer. Las plataformas alojadas te dan lo que ellos decidieron construir.<\/p>\n\n\n\n
<\/span>Cuando las plataformas alojadas tienen sentido<\/span><\/h2>\n\n\n\n
I\u2019ll be honest: there are situations where a hosted platform is the right call.<\/p>\n\n\n\n
Tienes que lanzar esta semana y tener cero comodidad t\u00e9cnica.<\/strong>\u00a0Si la alternativa es pasarse meses aprendiendo WordPress cuando deber\u00eda estar validando su idea de afiliaci\u00f3n, l\u00e1ncese a alg\u00fan sitio. Siempre puedes migrar m\u00e1s tarde.<\/p>\n\n\n\n
You\u2019re testing an idea before committing.<\/strong>\u00a0Algunas plataformas tienen niveles de entrada de bajo coste. Utilizar una para validar la demanda antes de invertir en una configuraci\u00f3n adecuada puede tener sentido.<\/p>\n\n\n\n
Sus necesidades son extremadamente sencillas y seguir\u00e1n si\u00e9ndolo.<\/strong>\u00a0If you\u2019re doing a basic Patreon-style \u201csupport my work\u201d membership with minimal content, a hosted platform might be sufficient.<\/p>\n\n\n\n
Realmente nunca quieres pensar en cosas t\u00e9cnicas.<\/strong>\u00a0Some people are willing to pay significantly more for complete hands-off simplicity. That\u2019s a valid choice; just make it with clear eyes about the cost.<\/p>\n\n\n\n
<\/span>Cuando WordPress es la mejor opci\u00f3n<\/span><\/h2>\n\n\n\n
Para la mayor\u00eda de los negocios de afiliaci\u00f3n serios, WordPress con un plugin como MemberPress es la mejor opci\u00f3n a largo plazo. Espec\u00edficamente:<\/p>\n\n\n\n
You\u2019re building a real business, not a side project.<\/strong>\u00a0Si las afiliaciones van a ser un ingreso significativo, sea due\u00f1o de su infraestructura.<\/p>\n\n\n\n
Desea integrar el marketing de contenidos con la afiliaci\u00f3n.<\/strong>\u00a0Tener su blog, imanes de plomo, y la membres\u00eda todo en un sitio de WordPress es incre\u00edblemente poderoso para el crecimiento.<\/p>\n\n\n\n
Te preocupan los m\u00e1rgenes de beneficio.<\/strong>\u00a0Quedarse con m\u00e1s del 95% de sus ingresos (menos el procesamiento de pagos) en lugar de pagar las crecientes comisiones de la plataforma marca una verdadera diferencia.<\/p>\n\n\n\n
Quiere flexibilidad para evolucionar.<\/strong>\u00a0Membership businesses change. You\u2019ll want to add features, adjust structures, and try new things. WordPress gives you room to grow.<\/p>\n\n\n\n
Tiene incluso un confort t\u00e9cnico b\u00e1sico.<\/strong>\u00a0If you can follow tutorials and aren\u2019t scared of a dashboard, you can run a WordPress membership site. It\u2019s not as hard as it might seem.<\/p>\n\n\n\n
Planea estar en el negocio durante a\u00f1os.<\/strong>\u00a0El ahorro de costes se agrava. La propiedad importa m\u00e1s. La flexibilidad se vuelve esencial.<\/p>\n\n\n\n
And if you\u2019re still apprehensive about the set up, with the money you\u2019ll save over your first couple of years you can commission a custom Sitio Done For You <\/a>con la configuraci\u00f3n exacta que necesita.<\/p>\n\n\n\n
<\/span>La cuesti\u00f3n de la migraci\u00f3n<\/span><\/h2>\n\n\n\n
Here\u2019s something I wish more people considered upfront: migrating away from a hosted platform is painful.<\/p>\n\n\n\n
Cuando dejes Kajabi o Teachable:<\/p>\n\n\n\n
\n
Your content is in their format; you\u2019ll need to recreate or convert it<\/li>\n\n\n\n
Your member data may export partially, but integrations and history often don\u2019t<\/li>\n\n\n\n
Es posible que sus relaciones de pago no se transfieran; es posible que los afiliados tengan que volver a suscribirse.<\/li>\n\n\n\n
Tus URL cambian; cualquier valor SEO o marcador se rompe<\/li>\n\n\n\n
Pierdes tiempo reconstruyendo en lugar de crecer<\/li>\n<\/ul>\n\n\n\n
When you\u2019re on WordPress:<\/p>\n\n\n\n
\n
Su contenido tiene el formato est\u00e1ndar de WordPress<\/li>\n\n\n\n
Puede cambiar f\u00e1cilmente de proveedor de alojamiento<\/li>\n\n\n\n
Puedes cambiar de tema sin perder contenido<\/li>\n\n\n\n
If you switch membership plugins (though I obviously hope you won\u2019t!), migration tools often exist<\/li>\n\n\n\n
Su dominio y su valor SEO viajan con usted<\/li>\n<\/ul>\n\n\n\n
Empezar en WordPress<\/a> le ofrece m\u00e1s opciones hoy y ma\u00f1ana.<\/p>\n\n\n\n
\n\t RELACIONADO C\u00f3mo migrar a MemberPress desde otra web<\/a>\n<\/div>\n\n\n\n\n
<\/span>Reflexiones finales<\/span><\/h2>\n\n\n\n
The hosted platform pitch is appealing: sign up, build quickly, don\u2019t worry about technical stuff. And for the first few months, that simplicity feels like a win.<\/p>\n\n\n\n
But membership businesses are long-term plays. You\u2019re building recurring relationships, accumulating content, and growing something valuable over years. The decisions you make at the start compound.<\/p>\n\n\n\n
Owning your platform means owning your business. It means keeping more of what you earn. It means having the flexibility to build exactly what your members need. It means never worrying that a platform\u2019s business decisions will become your problem.<\/p>\n\n\n\n
\u00bfHay que hacer m\u00e1s preparativos? S\u00ed. \u00bfHay una curva de aprendizaje? Un poco. \u00bfMerece la pena? Para cualquier negocio serio de afiliaci\u00f3n, creo que s\u00ed.<\/p>\n\n\n\n
MemberPress<\/a> is how we make this easy. It\u2019s the most complete WordPress membership plugin available: memberships, courses, communities, coaching, content protection, and more, all in one system on a site you own. <\/p>\n\n\n\n
Thousands of creators have built thriving businesses on it, and I genuinely believe it\u2019s the best foundation for a membership that lasts.<\/p>\n\n\n\n
\n\t
\n\t\t
\n\t\t\t $\"car\u00e1cter$ \n\t\t<\/div>\n\t\t
\n\t\t\t
Consiga MemberPress hoy mismo<\/h3>\n\t\t\t
Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t
\n\t\t\t\t \n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t $\"flecha\"$ \n\t\t\t\t<\/a>\n\t\t\t\t Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
Have you tried both approaches? Thinking about making the switch? I\u2019d love to hear your experience in the comments.<\/em><\/strong><\/p>\n\n\n\n
\n\n\n\nSi este art\u00edculo le ha resultado \u00fatil, s\u00edganos en\u00a0<\/strong>Facebook<\/strong><\/a>,\u00a0<\/strong>X<\/strong><\/a>,\u00a0<\/strong>Instagram<\/strong><\/a>y\u00a0<\/strong>LinkedIn<\/strong><\/a>!<\/strong><\/p>\n\n\n\n
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Hosted platforms or WordPress? There are pros and tradeoffs on both sides. Here\u2019s how to figure out which one actually makes sense for your business.<\/p>","protected":false},"author":73814,"featured_media":80027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120],"tags":[326,224],"class_list":{"0":"post-4267","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-content","9":"tag-hosted-membership-solution","10":"tag-membership-plugin","11":"entry"},"acf":{"plans":"a:1:{i:0;s:5:\"scale\";}","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t

Caracter\u00edstica<\/th>	Plataformas alojadas<\/th>	WordPress + MemberPress<\/th><\/tr><\/thead>
Niveles de afiliaci\u00f3n<\/td>	\u2713 Limited options<\/td>	\u2713 Unlimited flexibility<\/td><\/tr>
Creaci\u00f3n de cursos<\/td>	\u2713 Built-in (varies by platform)<\/td>	\u2713 MemberPress Courses add-on on all plans<\/td><\/tr>
Comunidad\/foros<\/td>	Coste limitado o adicional<\/td>	\u2713 ClubCircles\u2122 included in Growth and Scale <\/td><\/tr>
Goteo de contenidos<\/td>	\u2713 Usually included<\/td>	\u2713 Built into MemberPress<\/td><\/tr>
Programa de afiliados<\/a><\/td>	A veces, a menudo extra<\/td>	\u2713 Afiliaci\u00f3n f\u00e1cil<\/a> integraci\u00f3n en Escala<\/td><\/tr>
Marketing por correo electr\u00f3nico<\/td>	B\u00e1sico incorporado, limitado<\/td>	\u2713 Integrates with any ESP<\/td><\/tr>
Pago personalizado<\/td>	Muy limitado<\/td>	\u2713 Full control<\/td><\/tr>
Flexibilidad de dise\u00f1o<\/td>	Basado en plantillas<\/td>	\u2713 Any WordPress theme<\/td><\/tr>
Optimizaci\u00f3n SEO<\/td>	Control limitado<\/td>	\u2713 Full control + plugins<\/td><\/tr>
Pasarelas de pago<\/td>	Platform\u2019s choice<\/td>	\u2713 Stripe, PayPal, more<\/td><\/tr>
Directorio de miembros<\/td>	Raro<\/td>	\u2713 ClubDirectory\u2122 add-on included in Growth and Scale<\/td><\/tr>
Funciones de coaching<\/td>	Limitado<\/td>	\u2713 CoachKit\u2122 add-on in Growth and Scale<\/td><\/tr>
Descargar protecci\u00f3n<\/td>	B\u00e1sico<\/td>	\u2713 Advanced file protection<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n El ecosistema de WordPress te da opciones para pr\u00e1cticamente cualquier cosa que quieras hacer. Las plataformas alojadas te dan lo que ellos decidieron construir.<\/p>\n\n\n\n <\/span>Cuando las plataformas alojadas tienen sentido<\/span><\/h2>\n\n\n\n I\u2019ll be honest: there are situations where a hosted platform is the right call.<\/p>\n\n\n\n Tienes que lanzar esta semana y tener cero comodidad t\u00e9cnica.<\/strong>\u00a0Si la alternativa es pasarse meses aprendiendo WordPress cuando deber\u00eda estar validando su idea de afiliaci\u00f3n, l\u00e1ncese a alg\u00fan sitio. Siempre puedes migrar m\u00e1s tarde.<\/p>\n\n\n\n You\u2019re testing an idea before committing.<\/strong>\u00a0Algunas plataformas tienen niveles de entrada de bajo coste. Utilizar una para validar la demanda antes de invertir en una configuraci\u00f3n adecuada puede tener sentido.<\/p>\n\n\n\n Sus necesidades son extremadamente sencillas y seguir\u00e1n si\u00e9ndolo.<\/strong>\u00a0If you\u2019re doing a basic Patreon-style \u201csupport my work\u201d membership with minimal content, a hosted platform might be sufficient.<\/p>\n\n\n\n Realmente nunca quieres pensar en cosas t\u00e9cnicas.<\/strong>\u00a0Some people are willing to pay significantly more for complete hands-off simplicity. That\u2019s a valid choice; just make it with clear eyes about the cost.<\/p>\n\n\n\n <\/span>Cuando WordPress es la mejor opci\u00f3n<\/span><\/h2>\n\n\n\n Para la mayor\u00eda de los negocios de afiliaci\u00f3n serios, WordPress con un plugin como MemberPress es la mejor opci\u00f3n a largo plazo. Espec\u00edficamente:<\/p>\n\n\n\n You\u2019re building a real business, not a side project.<\/strong>\u00a0Si las afiliaciones van a ser un ingreso significativo, sea due\u00f1o de su infraestructura.<\/p>\n\n\n\n Desea integrar el marketing de contenidos con la afiliaci\u00f3n.<\/strong>\u00a0Tener su blog, imanes de plomo, y la membres\u00eda todo en un sitio de WordPress es incre\u00edblemente poderoso para el crecimiento.<\/p>\n\n\n\n Te preocupan los m\u00e1rgenes de beneficio.<\/strong>\u00a0Quedarse con m\u00e1s del 95% de sus ingresos (menos el procesamiento de pagos) en lugar de pagar las crecientes comisiones de la plataforma marca una verdadera diferencia.<\/p>\n\n\n\n Quiere flexibilidad para evolucionar.<\/strong>\u00a0Membership businesses change. You\u2019ll want to add features, adjust structures, and try new things. WordPress gives you room to grow.<\/p>\n\n\n\n Tiene incluso un confort t\u00e9cnico b\u00e1sico.<\/strong>\u00a0If you can follow tutorials and aren\u2019t scared of a dashboard, you can run a WordPress membership site. It\u2019s not as hard as it might seem.<\/p>\n\n\n\n Planea estar en el negocio durante a\u00f1os.<\/strong>\u00a0El ahorro de costes se agrava. La propiedad importa m\u00e1s. La flexibilidad se vuelve esencial.<\/p>\n\n\n\n And if you\u2019re still apprehensive about the set up, with the money you\u2019ll save over your first couple of years you can commission a custom Sitio Done For You <\/a>con la configuraci\u00f3n exacta que necesita.<\/p>\n\n\n\n <\/span>La cuesti\u00f3n de la migraci\u00f3n<\/span><\/h2>\n\n\n\n Here\u2019s something I wish more people considered upfront: migrating away from a hosted platform is painful.<\/p>\n\n\n\n Cuando dejes Kajabi o Teachable:<\/p>\n\n\n\n \n Your content is in their format; you\u2019ll need to recreate or convert it<\/li>\n\n\n\n Your member data may export partially, but integrations and history often don\u2019t<\/li>\n\n\n\n Es posible que sus relaciones de pago no se transfieran; es posible que los afiliados tengan que volver a suscribirse.<\/li>\n\n\n\n Tus URL cambian; cualquier valor SEO o marcador se rompe<\/li>\n\n\n\n Pierdes tiempo reconstruyendo en lugar de crecer<\/li>\n<\/ul>\n\n\n\n When you\u2019re on WordPress:<\/p>\n\n\n\n \n Su contenido tiene el formato est\u00e1ndar de WordPress<\/li>\n\n\n\n Puede cambiar f\u00e1cilmente de proveedor de alojamiento<\/li>\n\n\n\n Puedes cambiar de tema sin perder contenido<\/li>\n\n\n\n If you switch membership plugins (though I obviously hope you won\u2019t!), migration tools often exist<\/li>\n\n\n\n Su dominio y su valor SEO viajan con usted<\/li>\n<\/ul>\n\n\n\n Empezar en WordPress<\/a> le ofrece m\u00e1s opciones hoy y ma\u00f1ana.<\/p>\n\n\n\n \n\t RELACIONADO C\u00f3mo migrar a MemberPress desde otra web<\/a>\n<\/div>\n\n\n\n\n <\/span>Reflexiones finales<\/span><\/h2>\n\n\n\n The hosted platform pitch is appealing: sign up, build quickly, don\u2019t worry about technical stuff. And for the first few months, that simplicity feels like a win.<\/p>\n\n\n\n But membership businesses are long-term plays. You\u2019re building recurring relationships, accumulating content, and growing something valuable over years. The decisions you make at the start compound.<\/p>\n\n\n\n Owning your platform means owning your business. It means keeping more of what you earn. It means having the flexibility to build exactly what your members need. It means never worrying that a platform\u2019s business decisions will become your problem.<\/p>\n\n\n\n \u00bfHay que hacer m\u00e1s preparativos? S\u00ed. \u00bfHay una curva de aprendizaje? Un poco. \u00bfMerece la pena? Para cualquier negocio serio de afiliaci\u00f3n, creo que s\u00ed.<\/p>\n\n\n\n MemberPress<\/a> is how we make this easy. It\u2019s the most complete WordPress membership plugin available: memberships, courses, communities, coaching, content protection, and more, all in one system on a site you own. <\/p>\n\n\n\n Thousands of creators have built thriving businesses on it, and I genuinely believe it\u2019s the best foundation for a membership that lasts.<\/p>\n\n\n\n \n\t \n\t\t \n\t\t\t $\"car\u00e1cter$ \n\t\t<\/div>\n\t\t \n\t\t\t Consiga MemberPress hoy mismo<\/h3>\n\t\t\t Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t \n\t\t\t\t \n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t $\"flecha\"$ \n\t\t\t\t<\/a>\n\t\t\t\t Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n *Have you tried both approaches? Thinking about making the switch? I\u2019d love to hear your experience in the comments.<\/em><\/strong><\/p>\n\n\n\n* *\n\n\n\n*Si este art\u00edculo le ha resultado \u00fatil, s\u00edganos en\u00a0<\/strong>Facebook<\/strong><\/a>,\u00a0<\/strong>X<\/strong><\/a>,\u00a0<\/strong>Instagram<\/strong><\/a>y\u00a0<\/strong>LinkedIn<\/strong><\/a>!<\/strong><\/p>\n\n\n\n <\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":" Hosted platforms or WordPress? There are pros and tradeoffs on both sides. Here\u2019s how to figure out which one actually makes sense for your business.<\/p>","protected":false},"author":73814,"featured_media":80027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120],"tags":[326,224],"class_list":{"0":"post-4267","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-content","9":"tag-hosted-membership-solution","10":"tag-membership-plugin","11":"entry"},"acf":{"plans":"a:1:{i:0;s:5:\"scale\";}","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t