{"id":4267,"date":"2026-04-09T08:00:00","date_gmt":"2026-04-09T12:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=4267"},"modified":"2026-09-09T12:22:27","modified_gmt":"2026-09-09T16:22:27","slug":"wordpress-membership-plugins-versus-hosted-membership-solutions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/","title":{"rendered":"Plugins de afiliaci\u00f3n de WordPress frente a plataformas de afiliaci\u00f3n alojadas: \u00bfCu\u00e1l elegir?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>\u00bfPlataformas alojadas o WordPress? Ambas opciones tienen ventajas e inconvenientes. A continuaci\u00f3n te explicamos c\u00f3mo averiguar cu\u00e1l es la m\u00e1s adecuada para tu negocio.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac17e9cf2874\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac17e9cf2874\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#The_Fundamental_Difference_Renting_vs_Owning\" >La diferencia fundamental entre alquilar y comprar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#Hosted_Membership_Platforms_The_Pros_and_Cons\" >Plataformas de afiliaci\u00f3n alojadas Ventajas e inconvenientes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#The_Advantages\" >Ventajas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#The_Disadvantages\" >Desventajas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#WordPress_Membership_Plugins_The_Pros_and_Cons\" >Plugins de afiliaci\u00f3n de WordPress Ventajas e inconvenientes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#The_Advantages-2\" >Ventajas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#The_Disadvantages-2\" >Desventajas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#Cost_Comparison_The_Math_Over_Time\" >Comparaci\u00f3n de costes Las matem\u00e1ticas a lo largo del tiempo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#Kajabi_Growth_Plan\" >Plan de crecimiento de Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#WordPress_MemberPress\" >WordPress + MemberPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#Feature_Comparison_What_Can_You_Actually_Do\" >Comparaci\u00f3n de funciones \u00bfQu\u00e9 puede hacer realmente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#When_Hosted_Platforms_Make_Sense\" >Cuando las plataformas alojadas tienen sentido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#When_WordPress_Is_the_Better_Choice\" >Cuando WordPress es la mejor opci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#The_Migration_Question\" >La cuesti\u00f3n de la migraci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/es\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s pensando en crear una p\u00e1gina web de membres\u00eda, probablemente te hayas dado cuenta de que hay dos opciones muy diferentes: plataformas alojadas como Kajabi, Teachable o Patreon, y plugins de membres\u00eda para WordPress como MemberPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas opciones te permiten acceder a un \u201csitio web de membres\u00eda que acepta pagos\u201d. Pero las similitudes pr\u00e1cticamente se acaban ah\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos creadores empiezan en una plataforma alojada, se topan con un muro y luego <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-move-your-data-to-memberpress\/\" title=\"\">migrar a WordPress<\/a>. El patr\u00f3n es tan constante que merece la pena analizarlo\u00a0<em>por qu\u00e9<\/em>\u00a0antes de comprometerse con cualquiera de los dos caminos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, voy a analizar las diferencias reales entre estos enfoques: qu\u00e9 es lo que realmente te pertenece, qu\u00e9 puedes personalizar, cu\u00e1nto cuesta a largo plazo y cu\u00e1ndo conviene cada opci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tengo ning\u00fan objetivo m\u00e1s all\u00e1 de ayudarle a tomar la decisi\u00f3n correcta para su negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Vale, voy a ser sincero: trabajo en MemberPress, as\u00ed que ya sab\u00e9is de qu\u00e9 lado estoy. Pero ser\u00e9 sincero sobre las ventajas y los inconvenientes.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Fundamental_Difference_Renting_vs_Owning\"><\/span>La diferencia fundamental: Alquilar o comprar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de entrar en detalle sobre las caracter\u00edsticas y los precios, hablemos de la <em>diferencia filos\u00f3fica. <\/em>Esto es lo que m\u00e1s importa y lo que menos se discute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas alojadas:<\/strong>&nbsp;Est\u00e1s alquilando un espacio en la propiedad de otra persona. Creas contenido, construyes una audiencia y gestionas los pagos a trav\u00e9s de su sistema. Si cambian sus tarifas, pol\u00edticas o funciones, o bien te adaptas o te vas. Si cierran, te ves en apuros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WordPress con un plugin de afiliaci\u00f3n:<\/strong>\u00a0Usted es el propietario. Su sitio vive en el alojamiento <em>usted controla<\/em>, software en ejecuci\u00f3n <em>que posees<\/em>. <strong>Los datos, contenidos y relaciones de pago de sus afiliados son suyos.<\/strong> Puedes cambiar de host, cambiar plugins o modificar cualquier cosa sin pedir permiso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No se trata de una preocupaci\u00f3n hipot\u00e9tica. He visto c\u00f3mo algunos creadores perd\u00edan el acceso a sus propios negocios cuando las plataformas modificaban sus condiciones, sub\u00edan los precios de forma dr\u00e1stica o, sencillamente, quebraban. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando tu negocio depende de la plataforma de otra empresa, basta con un solo cambio en la pol\u00edtica para que te veas envuelto en una crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dicho esto, ser propietario conlleva responsabilidades. T\u00fa te encargas de las actualizaciones, la seguridad y de que todo funcione correctamente. Para algunas personas, esa contrapartida no merece la pena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entremos en detalles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hosted_Membership_Platforms_The_Pros_and_Cons\"><\/span>Plataformas de afiliaci\u00f3n alojadas: Ventajas e inconvenientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las plataformas alojadas como Kajabi, Teachable, Thinkific, Podia y Patreon se encargan de todo por ti. T\u00fa te registras, creas tu contenido en su interfaz y ellos se encargan de los aspectos t\u00e9cnicos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Advantages\"><\/span>Ventajas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Configuraci\u00f3n r\u00e1pida:<\/strong>&nbsp;Usted puede tener un sitio de membres\u00eda en vivo en una tarde. Sin hosting que configurar, sin plugins que instalar, sin decisiones t\u00e9cnicas que tomar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Simplicidad todo en uno:<\/strong>&nbsp;Todo est\u00e1 en el mismo panel: contenidos, miembros, pagos, correos electr\u00f3nicos (a veces) y an\u00e1lisis. Sin integraciones que gestionar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sin mantenimiento t\u00e9cnico:<\/strong>&nbsp;Actualizaciones, seguridad, copias de seguridad, gesti\u00f3n de servidores: todo gestionado por usted. Usted se centra en el contenido y ellos se ocupan de la infraestructura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plantillas integradas:<\/strong>&nbsp;La mayor\u00eda de las plataformas ofrecen plantillas que parecen decentes desde el principio. Eliges una, a\u00f1ades tu contenido y listo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Disadvantages\"><\/span>Desventajas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuotas mensuales que var\u00edan en funci\u00f3n del \u00e9xito:<\/strong>&nbsp;Esta es la cuesti\u00f3n clave. La mayor\u00eda de las plataformas alojadas cobran en funci\u00f3n de tus ingresos o del n\u00famero de miembros. Cuanto m\u00e1s \u00e9xito tengas, m\u00e1s pagar\u00e1s. Kajabi cuesta desde $149 al mes hasta $399 o m\u00e1s. El plan Pro de Teachable cuesta $119 al mes, con comisiones por transacci\u00f3n en los niveles inferiores. Estos costes se acumulan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comisiones de transacci\u00f3n adem\u00e1s de las mensuales:<\/strong>\u00a0Muchas plataformas se quedan con un porcentaje de cada venta, sobre todo en los niveles de precios m\u00e1s bajos. Y eso se suma a las comisiones de los procesadores de pagos. Es como morir a mil cortes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personalizaci\u00f3n limitada:<\/strong>&nbsp;Te conformas con lo que te dan. \u00bfQuieres cambiar el funcionamiento del proceso de pago? \u00bfA\u00f1adir una funci\u00f3n concreta? \u00bfIntegrarlo con una herramienta que no es compatible? O bien tienes que apa\u00f1\u00e1rtelas con soluciones provisionales, o bien no hay nada que hacer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bloqueo de la plataforma:<\/strong>&nbsp;Tus contenidos viven en su formato propietario. Los datos de tus afiliados viven en su base de datos. Migrar significa exportar lo que se pueda (a menudo incompleto) y reconstruir desde cero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El SEO no te pertenece:<\/strong>&nbsp;El contenido de las plataformas alojadas suele encontrarse en sus subdominios o no se integra bien en una estrategia de contenido m\u00e1s amplia. Generar tr\u00e1fico org\u00e1nico resulta m\u00e1s dif\u00edcil cuando no se tiene el control total de la situaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Limitaciones de funciones:<\/strong>&nbsp;\u00bfQuieres foros? \u00bfFuncionalidades avanzadas para los cursos? \u00bfOpciones de pago espec\u00edficas? \u00bfFuncionalidad de directorio? Est\u00e1s limitado a lo que esa plataforma haya decidido desarrollar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WordPress_Membership_Plugins_The_Pros_and_Cons\"><\/span>Plugins de afiliaci\u00f3n de WordPress: Ventajas e inconvenientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los plugins de afiliaci\u00f3n de WordPress como MemberPress, Restrict Content Pro o Paid Memberships Pro a\u00f1aden funcionalidad de afiliaci\u00f3n a un sitio WordPress autoalojado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Advantages-2\"><\/span>Ventajas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eres el due\u00f1o de todo:<\/strong>&nbsp;Su contenido, los datos de sus miembros, las relaciones de pago y la lista de correo electr\u00f3nico viven en una infraestructura que usted controla. Ninguna plataforma puede cambiar las condiciones e interrumpir tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bajo coste anual:<\/strong>\u00a0La mayor\u00eda de los plugins de afiliaci\u00f3n de WordPress son mucho m\u00e1s baratos anualmente, adem\u00e1s, las comisiones por transacci\u00f3n son bajas o inexistentes. <br><br>MemberPress, por ejemplo, <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-pricing-questions-answered-here\/\" title=\"\">s\u00f3lo cobra gastos de transacci\u00f3n en su plan m\u00e1s barato<\/a> - Lanzamiento, dise\u00f1ado para empresas que acaban de despegar. <br><br>Una vez que lo cambias a un plan con m\u00e1s funciones, no hay ning\u00fan tipo de comisi\u00f3n por transacci\u00f3n. Una expansi\u00f3n ilimitada y un precio superbajo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personalizaci\u00f3n ilimitada:<\/strong>&nbsp;WordPress es de c\u00f3digo abierto y cuenta con miles de temas y plugins. \u00bfQuieres un dise\u00f1o espec\u00edfico? \u00bfUna integraci\u00f3n concreta? \u00bfUna funcionalidad personalizada? El ecosistema probablemente la tenga, o puedes crearla t\u00fa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Control SEO total:<\/strong>&nbsp;Su contenido de afiliaci\u00f3n vive en su dominio, se integra con su blog y se beneficia de la autoridad general de su sitio. El marketing de contenidos y la afiliaci\u00f3n funcionan juntos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Elecci\u00f3n de procesadores de pagos:<\/strong>\u00a0Conectar <a href=\"https:\/\/memberpress.com\/es\/addons\/stripe\/\" title=\"\">Stripe<\/a>, <a href=\"https:\/\/memberpress.com\/es\/addons\/paypal\/\" title=\"\">PayPal<\/a>, <a href=\"https:\/\/memberpress.com\/es\/addons\/authorize-net\/\" title=\"\">Autorizar.net<\/a>, u otras pasarelas. Usted negocia sus propias tarifas y es due\u00f1o de esas relaciones comerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Integraci\u00f3n con todo:<\/strong>\u00a0WordPress se integra con pr\u00e1cticamente todas las plataformas de marketing por correo electr\u00f3nico, CRM, herramientas de an\u00e1lisis y servicios de terceros. MemberPress tiene integraciones espec\u00edficas con\u00a0<a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">ActiveCampaign<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/go\/kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">ConvertKit<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/go\/mailchimp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a>, <a href=\"https:\/\/memberpress.com\/es\/addons\/zapier\/\" title=\"\">Zapier<\/a>y <a href=\"https:\/\/memberpress.com\/es\/addons\/\" title=\"\">docenas m\u00e1s<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crecer sin penalizaci\u00f3n:<\/strong>&nbsp;Da igual que a\u00f1adas 100 miembros o 100 000: el coste de tu plugin sigue siendo el mismo. Tu \u00e9xito no conlleva un aumento de las tarifas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Disadvantages-2\"><\/span>Desventajas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Requiere m\u00e1s configuraci\u00f3n:<\/strong>&nbsp;Necesitas un alojamiento web, un dominio, la instalaci\u00f3n de WordPress, la elecci\u00f3n de un tema y la configuraci\u00f3n de los complementos. No es dif\u00edcil, pero es algo m\u00e1s que registrarse en una plataforma alojada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eres responsable del mantenimiento:<\/strong>\u00a0Las actualizaciones, las copias de seguridad, la seguridad y la resoluci\u00f3n de problemas corren de tu cuenta (o de tu host, seg\u00fan la configuraci\u00f3n). <a href=\"https:\/\/memberpress.com\/es\/docs\/what-web-hosting-works-best-with-memberpress\/\" title=\"\">Alojamiento gestionado de WordPress<\/a> como\u00a0<a href=\"https:\/\/memberpress.com\/go\/siteground\/\" target=\"_blank\" rel=\"noreferrer noopener\">SiteGround<\/a>\u00a0o <a href=\"https:\/\/rapyd.cloud\/memberpress-hosting\/?fpr=memberpress\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Nube de Rapyd<\/a> Se encargan de casi todo esto, pero sigue siendo tu responsabilidad elegirlo y pagarlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Curva de aprendizaje:<\/strong>&nbsp;WordPress tiene m\u00e1s flexibilidad, lo que significa m\u00e1s decisiones. Para los principiantes, esto puede resultar abrumador al principio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Posibles conflictos entre plugins:<\/strong>&nbsp;Si utilizas muchos complementos, en ocasiones pueden surgir conflictos. Optar por complementos con un buen soporte t\u00e9cnico y que se actualicen con regularidad (como MemberPress) reduce al m\u00ednimo esta posibilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_Comparison_The_Math_Over_Time\"><\/span>Comparaci\u00f3n de costes: Las matem\u00e1ticas a lo largo del tiempo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hablemos concretamente de dinero. Voy a comparar una plataforma alojada (Kajabi, nivel intermedio) con WordPress y MemberPress a lo largo de tres a\u00f1os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kajabi_Growth_Plan\"><\/span>Plan de crecimiento de Kajabi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coste mensual: $199\/mes<\/li>\n\n\n\n<li>Coste anual: $2.388\/a\u00f1o<\/li>\n\n\n\n<li>Coste de 3 a\u00f1os:&nbsp;<strong>$7,164<\/strong><\/li>\n\n\n\n<li>Comisiones por transacci\u00f3n: Ninguna (pero se paga $199 al mes, independientemente de los ingresos)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WordPress_MemberPress\"><\/span>WordPress + MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alojamiento (WordPress gestionado de calidad): ~$25-50\/mes \u2192 $300-600\/a\u00f1o<\/li>\n\n\n\n<li>Licencia de crecimiento MemberPress: $699\/a\u00f1o ($349,50 el primer a\u00f1o)<\/li>\n\n\n\n<li>Dominio: ~$15\/a\u00f1o<\/li>\n\n\n\n<li>Coste anual: $1,014-1,314<\/li>\n\n\n\n<li>Coste de 3 a\u00f1os:&nbsp;<strong>$2,693-3,593<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La diferencia: $3571-4471 ahorrados en tres a\u00f1os.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y esto es lo que realmente importa: cuando tienes \u00e9xito en una plataforma alojada, los costes suelen aumentar. Cuando tienes \u00e9xito en WordPress, los costes se mantienen pr\u00e1cticamente iguales. Esa diferencia se acent\u00faa dr\u00e1sticamente a medida que tu negocio crece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si alcanzas $10.000\/mes en ingresos por afiliaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kajabi: Sigo pag\u00e1ndoles $199-399\/mes (m\u00e1s la tramitaci\u00f3n del pago)<\/li>\n\n\n\n<li>WordPress: Sigues pagando tu hosting de ~$50\/mes + cuota anual de plugins<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las cifras se vuelven m\u00e1s alarmantes cada a\u00f1o que llevas en el negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feature_Comparison_What_Can_You_Actually_Do\"><\/span>Comparaci\u00f3n de funciones: \u00bfQu\u00e9 puede hacer realmente?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, te ofrecemos una visi\u00f3n pr\u00e1ctica de lo que ofrece cada enfoque:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Caracter\u00edstica<\/th><th>Plataformas alojadas<\/th><th>WordPress + MemberPress<\/th><\/tr><\/thead><tbody><tr><td>Niveles de afiliaci\u00f3n<\/td><td>\u2713 Opciones limitadas<\/td><td>Flexibilidad ilimitada<\/td><\/tr><tr><td>Creaci\u00f3n de cursos<\/td><td>\u2713 Incorporado (var\u00eda seg\u00fan la plataforma)<\/td><td>\u2713 Complemento de cursos MemberPress en todos los planes.<\/td><\/tr><tr><td>Comunidad\/foros<\/td><td>Coste limitado o adicional<\/td><td>\u2713 ClubCircles\u2122 incluido en Crecimiento y escala. <\/td><\/tr><tr><td>Goteo de contenidos<\/td><td>\u2713 Normalmente incluido<\/td><td>\u2713 Integrado en MemberPress<\/td><\/tr><tr><td>Programa de afiliados<\/td><td>A veces, a menudo extra<\/td><td>\u2713 Integraci\u00f3n de Easy Affiliate en Scale<\/td><\/tr><tr><td>Marketing por correo electr\u00f3nico<\/td><td>B\u00e1sico incorporado, limitado<\/td><td>\u2713 Se integra con cualquier ESP<\/td><\/tr><tr><td>Pago personalizado<\/td><td>Muy limitado<\/td><td>\u2713 Control total<\/td><\/tr><tr><td>Flexibilidad de dise\u00f1o<\/td><td>Basado en plantillas<\/td><td>\u2713 Cualquier tema de WordPress<\/td><\/tr><tr><td>Optimizaci\u00f3n SEO<\/td><td>Control limitado<\/td><td>\u2713 Control total + plugins<\/td><\/tr><tr><td>Pasarelas de pago<\/td><td>Elecci\u00f3n de la plataforma<\/td><td>\u2713 Stripe, PayPal, m\u00e1s<\/td><\/tr><tr><td>Directorio de miembros<\/td><td>Raro<\/td><td>\u2713 Complemento ClubDirectory\u2122 incluido en Crecimiento y Escala.<\/td><\/tr><tr><td>Funciones de coaching<\/td><td>Limitado<\/td><td>\u2713 Complemento CoachKit\u2122 en Crecimiento y Escala.<\/td><\/tr><tr><td>Descargar protecci\u00f3n<\/td><td>B\u00e1sico<\/td><td>\u2713 Protecci\u00f3n avanzada de archivos<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El ecosistema de WordPress te da opciones para pr\u00e1cticamente cualquier cosa que quieras hacer. Las plataformas alojadas te dan lo que ellos decidieron construir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Hosted_Platforms_Make_Sense\"><\/span>Cuando las plataformas alojadas tienen sentido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voy a ser sincero: hay situaciones en las que una plataforma alojada es la mejor opci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tienes que lanzar esta semana y tener cero comodidad t\u00e9cnica.<\/strong>&nbsp;Si la alternativa es pasarse meses aprendiendo WordPress cuando deber\u00eda estar validando su idea de afiliaci\u00f3n, l\u00e1ncese a alg\u00fan sitio. Siempre puedes migrar m\u00e1s tarde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Est\u00e1s probando una idea antes de comprometerte.<\/strong>&nbsp;Algunas plataformas tienen niveles de entrada de bajo coste. Utilizar una para validar la demanda antes de invertir en una configuraci\u00f3n adecuada puede tener sentido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sus necesidades son extremadamente sencillas y seguir\u00e1n si\u00e9ndolo.<\/strong>&nbsp;Si est\u00e1s creando una suscripci\u00f3n b\u00e1sica al estilo de Patreon, del tipo \u201capoya mi trabajo\u201d, con contenido m\u00ednimo, una plataforma alojada podr\u00eda ser suficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Realmente nunca quieres pensar en cosas t\u00e9cnicas.<\/strong>&nbsp;Hay quien est\u00e1 dispuesto a pagar bastante m\u00e1s a cambio de una simplicidad total que no requiera ning\u00fan esfuerzo por su parte. Es una opci\u00f3n v\u00e1lida; solo hay que tomarla con plena conciencia del coste que conlleva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_WordPress_Is_the_Better_Choice\"><\/span>Cuando WordPress es la mejor opci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para la mayor\u00eda de los negocios de afiliaci\u00f3n serios, WordPress con un plugin como MemberPress es la mejor opci\u00f3n a largo plazo. Espec\u00edficamente:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Est\u00e1s creando un negocio de verdad, no un proyecto paralelo.<\/strong>&nbsp;Si las afiliaciones van a ser un ingreso significativo, sea due\u00f1o de su infraestructura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desea integrar el marketing de contenidos con la afiliaci\u00f3n.<\/strong>&nbsp;Tener su blog, imanes de plomo, y la membres\u00eda todo en un sitio de WordPress es incre\u00edblemente poderoso para el crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Te preocupan los m\u00e1rgenes de beneficio.<\/strong>&nbsp;Quedarse con m\u00e1s del 95% de sus ingresos (menos el procesamiento de pagos) en lugar de pagar las crecientes comisiones de la plataforma marca una verdadera diferencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quiere flexibilidad para evolucionar.<\/strong>&nbsp;Los negocios basados en suscripciones evolucionan. Querr\u00e1s a\u00f1adir funciones, ajustar estructuras y probar cosas nuevas. WordPress te ofrece el espacio necesario para crecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tiene incluso un confort t\u00e9cnico b\u00e1sico.<\/strong>&nbsp;Si sabes seguir tutoriales y no te asusta el panel de control, puedes gestionar una p\u00e1gina web de WordPress con sistema de membres\u00eda. No es tan dif\u00edcil como podr\u00eda parecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planea estar en el negocio durante a\u00f1os.<\/strong>&nbsp;El ahorro de costes se agrava. La propiedad importa m\u00e1s. La flexibilidad se vuelve esencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si a\u00fan te da miedo la instalaci\u00f3n, con el dinero que te ahorrar\u00e1s durante los dos primeros a\u00f1os podr\u00e1s encargar una soluci\u00f3n a medida <a href=\"https:\/\/memberpress.com\/es\/dfy-services\/\" title=\"\">Sitio Done For You <\/a>con la configuraci\u00f3n exacta que necesita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Migration_Question\"><\/span>La cuesti\u00f3n de la migraci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay algo que me gustar\u00eda que m\u00e1s gente tuviera en cuenta desde el principio: migrar desde una plataforma alojada es complicado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando dejes Kajabi o Teachable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tu contenido est\u00e1 en su formato; tendr\u00e1s que volver a crearlo o convertirlo.<\/li>\n\n\n\n<li>Es posible que los datos de tus miembros se exporten parcialmente, pero las integraciones y el historial a menudo no se exportan.<\/li>\n\n\n\n<li>Es posible que sus relaciones de pago no se transfieran; es posible que los afiliados tengan que volver a suscribirse.<\/li>\n\n\n\n<li>Tus URL cambian; cualquier valor SEO o marcador se rompe<\/li>\n\n\n\n<li>Pierdes tiempo reconstruyendo en lugar de crecer<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando est\u00e9s en WordPress:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Su contenido tiene el formato est\u00e1ndar de WordPress<\/li>\n\n\n\n<li>Puede cambiar f\u00e1cilmente de proveedor de alojamiento<\/li>\n\n\n\n<li>Puedes cambiar de tema sin perder contenido<\/li>\n\n\n\n<li>Si cambias de plugin de membres\u00eda (\u00a1aunque, obviamente, espero que no lo hagas!), suele haber herramientas de migraci\u00f3n disponibles<\/li>\n\n\n\n<li>Su dominio y su valor SEO viajan con usted<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/blog\/building-an-online-membership-site-using-wordpress\/\" title=\"\">Empezar en WordPress<\/a> le ofrece m\u00e1s opciones hoy y ma\u00f1ana.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3b4fdbcf0a3ea7914b884edab5c00458\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-move-your-data-to-memberpress\/\"   class=\"button button-blue center\">RELACIONADO C\u00f3mo migrar a MemberPress desde otra web<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El argumento de venta de la plataforma alojada resulta atractivo: reg\u00edstrate, crea tu sitio r\u00e1pidamente y no te preocupes por los aspectos t\u00e9cnicos. Y durante los primeros meses, esa sencillez parece una ventaja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero los negocios basados en suscripciones son inversiones a largo plazo. Est\u00e1s forjando relaciones duraderas, acumulando contenido y creando algo valioso a lo largo de los a\u00f1os. Las decisiones que tomes al principio tienen un efecto acumulativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser due\u00f1o de tu plataforma significa ser due\u00f1o de tu negocio. Significa quedarte con una mayor parte de lo que ganas. Significa tener la flexibilidad necesaria para crear exactamente lo que tus miembros necesitan. Significa no tener que preocuparte nunca de que las decisiones empresariales de una plataforma se conviertan en tu problema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHay que hacer m\u00e1s preparativos? S\u00ed. \u00bfHay una curva de aprendizaje? Un poco. \u00bfMerece la pena? Para cualquier negocio serio de afiliaci\u00f3n, creo que s\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/memberpress.com\/es\/plans\/pricing\/\" title=\"\">MemberPress<\/a> As\u00ed es como te lo ponemos f\u00e1cil. Es el plugin de membres\u00edas para WordPress m\u00e1s completo que existe: membres\u00edas, cursos, comunidades, coaching, protecci\u00f3n de contenidos y mucho m\u00e1s, todo en un solo sistema en una web de tu propiedad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miles de creadores han creado negocios pr\u00f3speros gracias a ella, y creo sinceramente que es la mejor base para un club de socios duradero.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00bfHas probado ambos m\u00e9todos? \u00bfTe est\u00e1s planteando dar el paso? Me encantar\u00eda que compartieras tu experiencia en los comentarios.<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si este art\u00edculo le ha resultado \u00fatil, s\u00edganos en\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>y\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfPlataformas alojadas o WordPress? Ambas opciones tienen ventajas e inconvenientes. A continuaci\u00f3n te explicamos c\u00f3mo averiguar cu\u00e1l es la m\u00e1s adecuada para tu negocio.<\/p>","protected":false},"author":73814,"featured_media":80199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1577,1474],"tags":[326,224],"class_list":["post-4267","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comparison","category-membership-site","tag-hosted-membership-solution","tag-membership-plugin","entry"],"acf":{"plans":"","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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