When it comes to marketing on the web, there are a few tried and tested methods that have proven to bring in results. Today I\u2019d like to share with you the 5 essential marketing strategies that every site owner should know. You can use one of these, a couple of these, or all of these, depending on the nature of your online business or membership site.<\/p>\n\n\n\n
Pay per click is an internet marketing model in which advertisers post ads on websites and search engines, but only pay a fee each time the ad is clicked. It\u2019s a great, quick\u00a0marketing strategy as you're essentially buying visits to your site, but it is a wildly popular method of advertising which can be quite inexpensive and effective if you know a bit about what you're doing. As opposed to pouring thousands of dollars into blasting out ads to the masses and seeing little return on investment, with pay per click advertising you are only paying for the actual clicks to your site. Additionally, in contrast to more traditional advertising methods, PPC is ultra trackable so you can always see how effective its going to be.<\/p>\n\n\n\n
I highly recommend you monitor your PPC campaigns every day and set sensible, daily limits or things can get out of control. For people just dipping their toe into PPC, I'd start with Google PPC and make sure your campaigns only run on \u201cSearch,\u201d not everywhere. I've found that for small campaigns, search will give you the biggest bang for your buck. I also recommend you do your research into the keywords you want to target and use \u201cexact match.\u201d This will ensure that your keywords only appear on the most relevant search results which will keep costs down and give you the best return on investment.<\/p>\n\n\n\n
This article<\/a> has a lot of great info on how to build a winning PPC campaign, with everything from selecting the right keywords to building PPC landing pages optimized for conversion.<\/p>\n\n\n\n Producing high quality content<\/a> and releasing it consistently<\/a> is the best way to organically reel in members and customers. By maintaining a blog with relevant posts that use strategic keywords to optimize your SEO rankings, you ensure that your site is easily found by those in your niche market. Not only will you pop up in search engines as a top hit for your keywords, but you captivate their attention by offering a full database of blog posts on relevant topics. Don\u2019t forget to throw in some opt-in boxes on your site and landing pages to start funneling these viewers into your mailing list!<\/a><\/p>\n\n\n\n It's important to note that Blogging & SEO are long term strategies as they take time and constant attention to cultivate. If you're in need of immediate traffic, you might want to launch a\u00a0PPC campaign alongside your blogging & SEO strategies.<\/p>\n\n\n\n Once you\u2019ve built up a mailing list, you can start implementing an email marketing<\/a> strategy. Your campaigns and newsletters can be daily, weekly, or monthly. Email campaigns can contain important information or announcements regarding your business or membership, promos for your latest blog posts, links to other industry reads, or just a quick hello to your fans, followers, members, and customers. Important considerations when it comes to email campaigns are the subject line (you want people to get a jist of what the email is about, but still be curious enough to click it open and read the whole thing), the length of the email, and the frequency with which you deliver them. If you\u2019re using a tool like AWeber<\/a> or MailChimp, you can very easily track your opens, clicks, complaints, and bounce rates from your account dashboard. Pay attention to these stats and tweak as you go!<\/p>\n\n\n\n2. Blogging + SEO<\/h4>\n\n\n\n
3. Email campaigns<\/h4>\n\n\n\n