{"id":4597,"date":"2014-09-25T09:00:23","date_gmt":"2014-09-25T15:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=4597"},"modified":"2017-09-21T01:01:45","modified_gmt":"2017-09-21T07:01:45","slug":"3-actionable-ways-to-use-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/3-actionable-ways-to-use-google-analytics\/","title":{"rendered":"3 formas pr\u00e1cticas de utilizar Google Analytics"},"content":{"rendered":"

Google Analytics is a wonderful tool that is sadly under-used by most website owners.\u00a0Typically people\u00a0go in, glance around the numbers, see that things are running just fine, and move along with their lives. But if this is the only way you\u2019re using Analytics you\u2019re missing out on some opportunities for your blog or website. Here are a few action-oriented steps you can take based on your Analytics.<\/p>\n

1) Buscar y optimizar contenidos populares<\/h4>\n

Para que su sitio web sea m\u00e1s eficaz, lo m\u00e1s sencillo es encontrar el contenido que atrae m\u00e1s miradas y sacarle el m\u00e1ximo partido a\u00f1adiendo una llamada a la acci\u00f3n.
\nPara encontrar los contenidos m\u00e1s populares en Analytics, vaya a Comportamiento > Contenido del sitio > Todas las p\u00e1ginas<\/em><\/p>\n

\"GoogleThis report shows you the content on your site organized by popularity (aka the content with the most views). By default, the date range will be set to the past 30 days, but you can edit that to see what\u2019s been consistently popular over time. On a blog you\u2019ll find that individual posts often out-rank your homepage in terms of views so you need to be sure to optimize these posts. I would suggest starting with the top 5 or 10 most viewed posts on your site and make sure that each has a strong call to action (CTA) included.<\/p>\n

A call to action is simply a clear invitation to the user to take a next step. Typically this could be an email sign-up box, a button that links to an intro page for your membership site, an ad for one of your products, etc. You could manually place this in the bottom of your post or you could use a plugin to assist. For example, I like to use Magic Action Box to place an email sign up at the bottom of posts, but I\u2019ll tailor the wording and message of each box for each post.<\/p>\n

A value-packed CTA would be to come up with some additional content to offer specifically on that post in exchange for opting in to your list. If your post is a resource post, perhaps offer a free PDF download of the resources in exchange for your reader\u2019s email address.<\/p>\n

Cr\u00e9dito adicional<\/strong> - Si el contenido es perenne, utiliza Buffer, Hootsuite o una herramienta de programaci\u00f3n similar para volver a difundir ese contenido en tus perfiles de redes sociales de vez en cuando.<\/p>\n

2) Crear publicaciones eficaces de forma estrat\u00e9gica<\/h4>\n

Muchos usuarios de WordPress a\u00f1adir\u00e1n el widget de Entradas Recientes, o incluso un widget de \u201cEntradas Populares\u201d en su barra lateral para dar a sus visitantes una forma adicional de encontrar contenido. Este es un buen comienzo, pero puedes ser a\u00fan m\u00e1s estrat\u00e9gico aqu\u00ed.<\/p>\n

If you haven\u2019t already done so, setting\u00a0up Goals in Google Analytics to track the key conversions on your site is a crucial step. If you have a membership site, an obvious conversion would be member sign ups. But secondary conversions might be for example, email signups.\u00a0Consulte esta gu\u00eda sobre c\u00f3mo configurar sus objetivos y su embudo.\u00a0<\/a>\u00a0(Don\u2019t worry, it\u2019s not tricky!)<\/p>\n

Una vez que los tengas en marcha, podr\u00e1s determinar cu\u00e1les de tus publicaciones tienen las tasas de conversi\u00f3n m\u00e1s altas:<\/p>\n

\"GoogleIr a Conversiones > Objetivos > URL de los objetivos<\/em>
\nSi tiene varios objetivos configurados, puede filtrar en el men\u00fa desplegable de la parte superior, en \u201cOpci\u00f3n de objetivo\u201d, para ver, por ejemplo, qu\u00e9 p\u00e1ginas\/publicaciones generan m\u00e1s suscripciones por correo electr\u00f3nico.<\/p>\n

Una vez que sepas cu\u00e1les son las 5 o 10 mejores, crea una lista de ellas en tu barra lateral (utilizar un men\u00fa personalizado en WordPress es una forma sencilla de hacerlo). Puedes etiquetarlos como \u201cPopulares\u201d, \u201cDestacados\u201d, \u201cLo mejor de\u201d o lo que creas que los destacar\u00e1 mejor. Al guiar a los visitantes hacia tus contenidos m\u00e1s eficaces, deber\u00edas poder aumentar las conversiones en tu sitio.<\/p>\n

3) Optimice su embudo de ventas de socios<\/h4>\n

Otra herramienta realmente poderosa que puede utilizar una vez que haya establecido los objetivos es la herramienta Visualizaci\u00f3n del embudo<\/em> que le permitir\u00e1 conocer mejor c\u00f3mo interact\u00faan los usuarios con el proceso de conversi\u00f3n en su sitio web.<\/p>\n

The\u00a0sales or conversion funnel is simply the flow of pages a user goes through on your site to get to the conversion goal. For example, if you\u2019re running a membership site with MemberPress, there\u2019s a \u201cThank You\u201d page at which every newly registered member ends up. So that page would be your goal. If you\u2019re using Groups within MemberPress, you have an automatically generated page with a pricing table. That page would be a step in the funnel. The checkout pages would also be in the funnel. Once the goals and funnels are in place you can use the Visualizaci\u00f3n del embudo<\/em> informe para analizar el proceso.<\/p>\n

\"goal-funnel-google-analytics\"You\u2019ll find this report under:
\nConversiones > Objetivos > Visualizaci\u00f3n del embudo<\/em><\/p>\n

What you\u2019re looking for are opportunities for improvement. For example, are there certain pages\u00a0in the process where users\u00a0exit more than others? If so,\u00a0take another look at\u00a0those pages and make sure they are functional, clear, and\u00a0easy to use. Most websites are in a constant state of refinement so it\u2019s all about analyzing, adjusting, tracking, and then rinsing and repeating as necessary!<\/p>\n

Cr\u00e9dito extra:<\/strong> Use the Annotations feature in Analytics to make a note of when you made changes to your website so that you\u2019ll be able to quickly see\u00a0if they had an impact on metrics. As demonstrated in the screenshot below, click the grey arrow below the graph to open the Annotations panel and make a note. After you add it, you\u2019ll see a little icon on the timeline at the bottom of the graph (also indicated).<\/p>\n

\"Google<\/p>\n

La pesta\u00f1a Flujo de objetivos (Conversiones > Objetivos > Flujo de objetivos<\/em>) proporciona una manera f\u00e1cil de ver qu\u00e9 tipo de tr\u00e1fico convierte m\u00e1s para que pueda ajustar sus esfuerzos de marketing.<\/p>\n

Por \u00faltimo, vaya a Embudos multicanal (Conversiones > Embudos multicanal > Descripci\u00f3n general<\/em>) para obtener m\u00e1s informaci\u00f3n sobre otros canales de marketing (como la b\u00fasqueda org\u00e1nica o las redes sociales) que contribuyeron a las conversiones. En particular, el informe Time Lag es interesante porque te permite saber si la gente est\u00e1 convirtiendo de inmediato o si tarda varios d\u00edas entre las visitas para dar lugar a una conversi\u00f3n. Esto podr\u00eda darle ideas sobre c\u00f3mo utilizar su lista de correo electr\u00f3nico de respuesta autom\u00e1tica para maximizar los mensajes a los clientes potenciales dentro de un plazo determinado, o tal vez simplemente ajustar la informaci\u00f3n a las p\u00e1ginas de ventas para tratar de convertir antes.<\/p>\n

Esto sigue siendo s\u00f3lo la punta del iceberg en cuanto a lo que se puede hacer con Analytics, pero espero que estos consejos le animen a tomar medidas reales en su sitio web y mover la aguja en las m\u00e9tricas importantes para su negocio.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Google Analytics is a wonderful tool that is sadly under-used by most website owners.\u00a0Typically people\u00a0go in, glance around the numbers, see that things are running just fine, and move along with their lives. But if this is the only way you\u2019re using Analytics you\u2019re missing out on some opportunities for your blog or website. Here [\u2026]<\/p>\n","protected":false},"author":212,"featured_media":15240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[206,201,202,205,204,203,25],"class_list":["post-4597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-analytics","tag-google-analytics","tag-optimization","tag-posts","tag-sales","tag-sales-funnel","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t