Afortunadamente, hay varias estrategias que puede utilizar para aumentar sus ingresos por suscripciones. A trav\u00e9s de WordPress <\/strong>y MemberPress<\/strong>puede ganar nuevos abonados y aumentar la fidelidad a la marca<\/strong>. <\/p>\n\n\n\n

En esta publicaci\u00f3n, exploraremos cinco formas de obtener m\u00e1s ingresos por suscripci\u00f3n de tu sitio web. \u00a1Empecemos!<\/p>\n\n\n\n

Herramientas necesarias<\/h2>\n\n\n\nPara empezar a generar m\u00e1s ingresos por suscripciones, necesitar\u00e1s una potente sistema de gesti\u00f3n de contenidos (CMS)<\/a>. <\/p>\n\n\n\n
WordPress<\/a> Sin duda alguna, cumple con todos los requisitos. Es muy f\u00e1cil de usar y te permite crear y gestionar contenidos independientemente de tus conocimientos t\u00e9cnicos.<\/p>\n\n\n
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$\"WordPress.org$ <\/figure>\n<\/div>\n\n\n
No solo eso, es gratis<\/strong>, c\u00f3digo abierto<\/strong>y flexible<\/strong>. Esto significa que puede utilizarlo para ofrecer diferentes tipos de suscripciones.<\/p>\n\n\n\n
A continuaci\u00f3n, para maximizar realmente los ingresos por suscripci\u00f3n, necesitar\u00e1s diversifique sus fuentes de ingresos<\/strong>.<\/p>\n\n\n\n
MemberPress<\/a> es un bateador pesado cuando se trata de eso, lo que le permite a\u00f1adir diversas fuentes de ingresos recurrentes<\/strong> como ninguna otra cosa.<\/p>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Al igual que WordPress, MemberPress es extremadamente f\u00e1cil de usar. Con su intuitivo asistente de configuraci\u00f3n, ReadyLaunch\u2122 integrado para la creaci\u00f3n de p\u00e1ginas<\/a>y masiva lista de integraciones<\/a>puede tener su sitio web configurado y listo para vender en menos de un d\u00eda.<\/p>\n\n\n\n
Una vez instalado, puede utilizar MemberPress para construir cursos<\/a>, crear contenidos protegidos por un muro de pago<\/a>ofrecen diferentes opciones de afiliaci\u00f3n y mucho m\u00e1s. <\/p>\n\n\n\n
<\/span>6 maneras de conseguir m\u00e1s ingresos por suscripciones en su sitio web<\/span><\/h2>\n\n\n\n
Una vez que tengas WordPress y MemberPress, estar\u00e1s listo para probar estas 5 formas creativas de aumentar tus ingresos por suscripci\u00f3n.<\/p>\n\n\n\n
<\/span>1. Ofrecer distintas afiliaciones<\/span><\/h3>\n\n\n\n
Ofrecer varios planes de afiliaci\u00f3n puede ayudarle a obtener m\u00e1s ingresos por suscripciones. <\/p>\n\n\n\n
Al ofrecer varias afiliaciones a precios diferentes<\/strong> y con diferentes opciones<\/strong>, es probable que atraigas a un p\u00fablico m\u00e1s amplio.<\/p>\n\n\n
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$\"Un$ <\/figure>\n<\/div>\n\n\n
De este modo, es m\u00e1s probable que sus visitantes encuentren una opci\u00f3n de afiliaci\u00f3n que se ajuste a su presupuesto o a sus necesidades. <\/p>\n\n\n\n
Los planes variados tambi\u00e9n ofrecen a los visitantes de su sitio web la oportunidad de pruebe su oferta<\/strong> empezando con un plan m\u00e1s asequible. <\/p>\n\n\n\n
MemberPress hace que crear membres\u00edas sea incre\u00edblemente f\u00e1cil. Una vez que hayas instalado y activado el plugin, dir\u00edgete a MemberPress<\/em> > Afiliaciones <\/em>> A\u00f1adir nuevo<\/em>:<\/p>\n\n\n
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$\"A\u00f1adir$ <\/figure>\n<\/div>\n\n\n
A continuaci\u00f3n, asigne un nombre a su afiliaci\u00f3n y fije un precio. A continuaci\u00f3n, seleccione el Permisos <\/em>para establecer qu\u00e9 roles de usuario pueden inscribirse en sus afiliaciones. <\/p>\n\n\n\n
M\u00e1s abajo en la p\u00e1gina, ver\u00e1s un Opciones de afiliaci\u00f3n <\/em>secci\u00f3n. Aqu\u00ed puede personalizar su formulario de registro y activar los correos electr\u00f3nicos de bienvenida:<\/p>\n\n\n
\n
$\"Opciones$ <\/figure>\n<\/div>\n\n\n
Cuando ofrezca varios niveles de precios<\/a>En este caso, puede ser m\u00e1s f\u00e1cil vender los planes m\u00e1s caros. <\/p>\n\n\n\n
Los usuarios que contrataron su plan m\u00e1s barato ya saben las ventajas de sus afiliaciones<\/a>. Por lo tanto, pueden estar dispuestos a pagar un poco m\u00e1s al mes para acceder a funciones avanzadas. <\/p>\n\n\n\n
Puede crear un tabla de precios<\/a> en su p\u00e1gina para destacar el valor a\u00f1adido de sus planes m\u00e1s caros. <\/p>\n\n\n\n
<\/span>2. Crear un curso en l\u00ednea<\/span><\/h3>\n\n\n\n
Si est\u00e1s cualificado en un sector o habilidad espec\u00edficos, puedes consolidarte como una autoridad en tu campo creando cursos online. <\/p>\n\n\n\n
Por ejemplo, un entrenador personal<\/strong> puede crear y vender gu\u00edas de ejercicios. Por su parte, un fot\u00f3grafo puede ense\u00f1ar a los estudiantes a hacer buenas fotos:<\/p>\n\n\n
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$\"Ejemplo$ <\/figure>\n<\/div>\n\n\n
Puede poner sus cursos a disposici\u00f3n de los afiliados con determinados planes. Otra posibilidad es venderlos a un precio \u00fanico. <\/p>\n\n\n\n
<\/span>MemberPress Ejemplo: Christina Jones Photography<\/span><\/h3>\n\n\n\n
La fot\u00f3grafa Christina Jones dirige un popular negocio de servicios fotogr\u00e1ficos basado en MemberPress.<\/p>\n\n\n\n
Christina tiene muchos clientes, pero quer\u00eda diversificar sus fuentes de ingresos para seguir ampliando su negocio. <\/p>\n\n\n\n
Utilizando MemberPress Courses, el complemento que convierte MemberPress en un sistema de gesti\u00f3n del aprendizaje (SGA)<\/a>Christina a\u00f1adi\u00f3 cursos de fotograf\u00eda a la mezcla.<\/p>\n\n\n\n
$\"Curso$ <\/a><\/figure>\n\n\n\n
Ahora, si llega un momento en que los contratos y hacia abajo, Christina Jones Fotograf\u00eda tiene un flujo de ingresos pasivos<\/strong> Puede depender de ello. \u00a1Esa es la belleza de la diversificaci\u00f3n!<\/p>\n\n\n\n
\n\n\n\nAl igual que Christina, puede generar ingresos adicionales por suscripciones mediante crear cursos y vender suscripciones<\/a> con los cursos MemberPress. <\/p>\n\n\n\n
Visite MemberPress <\/em>> Complementos<\/em> > Cursos<\/em> e instale el complemento Cursos MemberPress en su sitio web. <\/p>\n\n\n\n
Esto a\u00f1adir\u00e1 un nuevo Cursos parlamentarios<\/em> en el panel de control de WordPress. Navegue hasta MP Cursos > Cursos > A\u00f1adir nuevo<\/em> para empezar a crear su curso. <\/p>\n\n\n
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$\"A\u00f1adir$ <\/figure>\n<\/div>\n\n\n
Empieza por ponerle nombre a tu curso y escribir una descripci\u00f3n para \u00e9l. A continuaci\u00f3n, cambie a Plan de estudios <\/em>para crear el material del curso. <\/p>\n\n\n\n
Puedes crear lecciones, cuestionarios<\/a>y asignaciones, e incluso puede emitir certificados<\/a> a los estudiantes.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> C\u00d3MO CREAR UN CURSO EN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Accept_Donations\"><\/span>3. Aceptar donaciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otra forma de obtener m\u00e1s ingresos por suscripciones es aceptar donaciones. Esto puede ayudarle a <a href=\"https:\/\/memberpress.com\/es\/blog\/10-unique-ways-to-increase-sales-for-your-woocommerce-online-store\/\" target=\"_blank\" rel=\"noopener\" title=\"aumenta tus ingresos\">aumenta tus ingresos<\/a> durante los meses en que las ventas son lentas. <\/p>\n\n\n\n<p>Es importante que les hagas saber a los usuarios c\u00f3mo van a apoyar a tu negocio. Incluso podr\u00edas incluir informaci\u00f3n espec\u00edfica sobre c\u00f3mo piensas gastar el dinero.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1024x482.png\" alt=\"Ejemplo de p\u00e1gina web para recaudar donativos\" class=\"wp-image-49728\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1024x482.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-768x362.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-50x24.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1536x724.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-2048x965.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-361x170.png 361w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-840x396.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1216x573.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1832x863.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-700x330.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1080x509.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Esta estrategia funciona mejor para sitios web o personas con una base de seguidores. Sin embargo, tambi\u00e9n se puede crear una audiencia fiel ofreciendo contenidos valiosos de forma gratuita. <\/p>\n\n\n\n<p>Adem\u00e1s, puede interactuar con sus suscriptores en la secci\u00f3n de comentarios y en las redes sociales para establecer v\u00ednculos significativos. <\/p>\n\n\n\n<p>Incluso podr\u00edas incluir una p\u00e1gina con los \u201cPrincipales donantes\u201d en tu sitio web. Esto puede crear una sensaci\u00f3n de exclusividad y animar a otras personas a registrarse y donar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Start_an_Affiliate_Program\"><\/span>4. Iniciar un programa de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Iniciar un <a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programa de afiliados<\/a> es otra forma eficaz de ampliar su audiencia y aumentar sus ingresos. <\/p>\n\n\n\n<p>Puede <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"captar abonados existentes\">captar abonados existentes<\/a> para unirse a su programa, o p\u00f3ngase en contacto con creadores en l\u00ednea con un p\u00fablico o nicho similar. <\/p>\n\n\n\n<p>Una vez que hayas reclutado a tus afiliados, puedes proporcionarles un enlace \u00fanico a tus servicios por suscripci\u00f3n. Cada vez que un usuario haga clic en este enlace, pagar\u00e1s a los afiliados una peque\u00f1a comisi\u00f3n. <\/p>\n\n\n\n<p>Puede utilizar un plugin como <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a> a <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"crear un programa de afiliaci\u00f3n\">cree su programa de afiliaci\u00f3n<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1024x521.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-49730\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a> es una plataforma de marketing de afiliaci\u00f3n todo en uno. Viene con un panel de control f\u00e1cil de usar donde cada uno de sus afiliados puede ver su progreso. <\/p>\n\n\n\n<p>Adem\u00e1s, puede utilizar el plugin para pagar comisiones y generar informes para identificar las \u00e1reas en las que puede mejorar. <\/p>\n\n\n\n<p>Con el fin de <a href=\"https:\/\/easyaffiliate.com\/blog\/find-quality-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"atraer socios de calidad\">atraer socios de calidad<\/a>, es importante que ofrezcas comisiones competitivas. Tambi\u00e9n podr\u00edas considerar <a href=\"https:\/\/easyaffiliate.com\/blog\/ways-to-reward-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"recompensar a sus mejores afiliados\">recompensar a sus afiliados<\/a> con regalos gratuitos o descuentos cuando alcanzan objetivos espec\u00edficos. Esto puede motivarles a trabajar m\u00e1s. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Provide_VIP_Membership_Perks\"><\/span>5. Ofrecer ventajas a los miembros VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071.jpg\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1024x534.jpg\" alt=\"Grupo de personas haciendo pulgares arriba\" class=\"wp-image-51008\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1024x534.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-300x156.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-768x401.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-326x170.jpg 326w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-840x438.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1216x634.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-700x365.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-156x81.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1080x563.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071.jpg 1417w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Atraer a nuevos miembros es fant\u00e1stico, pero tambi\u00e9n es importante <a href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mantener a los abonados existentes<\/a> (especialmente porque la mayor\u00eda de los planes se renuevan anualmente). Es f\u00e1cil que los miembros dejen caducar sus membres\u00edas si no est\u00e1n satisfechos. <\/p>\n\n\n\n<p>Sin embargo, puede ofrecer ventajas a los afiliados para animarles a renovar. Una de las formas m\u00e1s sencillas de hacerlo es <a href=\"https:\/\/memberpress.com\/es\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noopener\" title=\"fomentar una comunidad fuerte\">fomentar una comunidad fuerte<\/a>. <\/p>\n\n\n\n<p>Por ejemplo <strong>foros de construcci\u00f3n<\/strong> donde los miembros puedan reunirse para debatir temas o compartir ideas. Mejor a\u00fan, puedes organizar eventos f\u00edsicos o virtuales para que los afiliados puedan conectar con otras personas afines:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1024x510.png\" alt=\"Un ejemplo de sitio de afiliaci\u00f3n centrado en la comunidad\" class=\"wp-image-49733\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1024x510.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-768x382.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1536x764.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-2048x1019.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-342x170.png 342w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-840x418.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1216x605.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1832x912.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-700x348.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-156x78.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1080x537.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>MemberPress se integra con docenas de los <a href=\"https:\/\/memberpress.com\/es\/addons\/?s=community\" target=\"_blank\" rel=\"noopener\" title=\"\">principales plataformas de foros y comunidades<\/a>para que la instalaci\u00f3n sea un juego de ni\u00f1os.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar <a href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing por correo electr\u00f3nico\">marketing por correo electr\u00f3nico<\/a> para mantener a los afiliados al d\u00eda de las \u00faltimas novedades de su empresa. A los afiliados antiguos puede incluso enviarles descuentos exclusivos o facilitarles el acceso a material gratuito. <\/p>\n\n\n\n<p>Aunque ofrecer ventajas a los miembros es una buena idea, hay que tener cuidado de no abrumarlos con material promocional. En su lugar, intenta enviarles correos electr\u00f3nicos semanales o quincenales con informaci\u00f3n valiosa y \u00fatil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Upsell_and_Cross-sell_with_Order_Bumps\"><\/span>6. Venta cruzada y venta ascendente con incrementos de pedidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Anuncio de venta con aumento de pedidos\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Cuando tu cliente est\u00e1 dispuesto a comprar, es el momento perfecto para presentarle otros productos o servicios que ofreces. <\/p>\n\n\n\n<p>Ah\u00ed es donde entran en juego las ventas adicionales y las ventas cruzadas, y con el complemento MemberPress Order Bumps, el proceso es fluido y sin complicaciones.<\/p>\n\n\n\n<p>El upselling es la pr\u00e1ctica de animar a los clientes a comprar un producto de gama m\u00e1s alta, una mejora o un complemento. La venta cruzada invita a los clientes a comprar art\u00edculos relacionados o complementarios. <\/p>\n\n\n\n<p>Estas t\u00e1cticas no s\u00f3lo mejoran la experiencia del cliente aport\u00e1ndole valor adicional, sino que tambi\u00e9n aumentan significativamente sus ingresos.<\/p>\n\n\n\n<p>Imagine que un cliente est\u00e1 a punto de adquirir un plan de afiliaci\u00f3n b\u00e1sico en su <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-more-personal-training-clients\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo conseguir m\u00e1s clientes de entrenamiento personal con WordPress\">sitio de fitness<\/a>. Justo antes de completar la transacci\u00f3n, se les ofrece la opci\u00f3n de pasar a un plan premium para acceder a formaci\u00f3n individualizada o a\u00f1adir una consulta personal.<\/p>\n\n\n\n<p>Esto es lo que se conoce como \u00abupselling\u00bb (venta ascendente) y es una forma eficaz de aumentar el valor medio de tus transacciones.<\/p>\n\n\n\n<p>Del mismo modo, supongamos que a ese mismo cliente tambi\u00e9n se le muestra un paquete de libros electr\u00f3nicos relacionados con recetas para ayudarle en su camino hacia el buen estado f\u00edsico. Esto es venta cruzada, y es un m\u00e9todo fant\u00e1stico para aumentar el valor medio de los pedidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Convertir a un visitante en comprador es un gran logro. Sin embargo, no hay forma de saber de d\u00f3nde vendr\u00e1 la pr\u00f3xima venta. <\/p>\n\n\n\n<p>Aumentando sus ingresos por suscripciones, puede obtener unos ingresos estables y hacer crecer su negocio en l\u00ednea.<\/p>\n\n\n\n<p>A modo de resumen, he aqu\u00ed cinco formas de obtener m\u00e1s ingresos por suscripciones en su sitio web:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ofrezca distintas afiliaciones con <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"MemberPress\">MemberPress<\/a>. <\/li>\n\n\n\n<li>Cree un curso en l\u00ednea con nuestro complemento Cursos MemberPress.<\/li>\n\n\n\n<li>Acepta donaciones.<\/li>\n\n\n\n<li>Inicie un programa de afiliaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/li>\n\n\n\n<li>Ofrecer ventajas a los miembros VIP.<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Aumente sus ingresos por suscripci\u00f3n de forma r\u00e1pida y sencilla.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo aumentar los ingresos por suscripciones? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Creating a subscription revenue stream can be an effective way to gain financial stability. However, there may be times when you face lots of cancellations or struggle to attract new members. Fortunately, there are several strategies you can use to increase your subscription revenue. Using WordPress and MemberPress, you can gain new subscribers and boost [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":51003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: Subscription Revenue\r\nReference article: https:\/\/www.cozmoslabs.com\/583804-subscription-revenue\/","footnotes":""},"categories":[658,134,102,792],"tags":[346,1023,48],"class_list":{"0":"post-47292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-monetization","10":"category-courses","11":"tag-passive-income","12":"tag-recurring-revenue","13":"tag-subscriptions","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Are you struggling to get new signups and increase renewals? 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