{"id":47300,"date":"2023-01-12T05:00:00","date_gmt":"2023-01-12T12:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=47300"},"modified":"2023-01-11T13:50:37","modified_gmt":"2023-01-11T20:50:37","slug":"grow-your-business-with-wordpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/","title":{"rendered":"6 formas de hacer crecer su negocio con WordPress"},"content":{"rendered":"<p>Empezar su propio negocio puede ser una forma eficaz de aumentar sus ingresos y crear un <strong>estilo de vida flexible<\/strong>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69df42397355c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df42397355c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/#1_Become_an_Affiliate_Marketer\" >1. Convi\u00e9rtase en un vendedor afiliado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/#2_Start_a_Referral_Program\" >2. Inicie un programa de recomendaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/#3_Offer_Online_Courses\" >3. Ofrecer cursos en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/#4_Sell_Digital_Downloads\" >4. Vender descargas digitales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/#5_Automate_Consultation_Scheduling\" >5. Automatizar la programaci\u00f3n de consultas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/#6_Set_Up_a_Swag_Shop\" >6. Montar una tienda de regalos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Sin embargo, tras el despegue inicial, es f\u00e1cil que su progreso se estanque. Puede que las ventas se hayan ralentizado o que los ingresos hayan disminuido debido al aumento de los gastos generales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622.jpg\" alt=\"Empresario mirando hojas de c\u00e1lculo con cara de preocupaci\u00f3n\" class=\"wp-image-50528\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Afortunadamente, es f\u00e1cil hacer crecer tu negocio con WordPress y su impresionante colecci\u00f3n de plugins. Puede configurar f\u00e1cilmente <strong>nuevas fuentes de ingresos<\/strong> en su sitio.<\/p>\n\n\n\n<p>A\u00fan mejor, puede a\u00f1adir <strong>ingresos recurrentes <\/strong>y <strong>fuentes de ingresos pasivos<\/strong> a la mezcla con cosas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contenido exclusivo para socios<\/strong><\/li>\n\n\n\n<li><strong>Ventas de productos digitales, y<\/strong><\/li>\n\n\n\n<li><strong>Marketing de afiliaci\u00f3n<\/strong><\/li>\n<\/ul>\n\n\n\n<p>En esta entrada, exploraremos 6 formas de hacer crecer tu negocio con WordPress, de forma r\u00e1pida y sencilla. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Become_an_Affiliate_Marketer\"><\/span>1. Convi\u00e9rtase en un vendedor afiliado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-easy-affiliate-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing de afiliaci\u00f3n<\/a> puede ser una estrategia eficaz para <a href=\"https:\/\/memberpress.com\/es\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noopener\" title=\"sitios web empresariales con blogs\">sitios web empresariales con blogs<\/a>o los que tienen una presencia activa en las redes sociales. Tambi\u00e9n es una buena opci\u00f3n si tienes una gran audiencia.<\/p>\n\n\n\n<p>Para empezar, basta con inscribirse en algunos programas de afiliaci\u00f3n que se ajusten a su marca o a los intereses de su p\u00fablico. <a href=\"https:\/\/affiliate-program.amazon.com\" target=\"_blank\" rel=\"noopener\" title=\"Asociados de Amazon\">Asociados de Amazon<\/a> y <a href=\"https:\/\/www.awin.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Awin<\/a> son opciones populares para empezar.<\/p>\n\n\n\n<p>Una vez aceptado, recibir\u00e1s un enlace de afiliado \u00fanico que podr\u00e1s a\u00f1adir a tu sitio web:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1024x655.png\" alt=\"Ejemplo de enlaces de afiliaci\u00f3n en un blog\" class=\"wp-image-49601\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1024x655.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1536x983.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-2048x1311.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1069x684.png 1069w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1609x1030.png 1609w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1080x691.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Cada vez que un visitante haga clic en el enlace y compre un producto, usted ganar\u00e1 una comisi\u00f3n por la venta. Algunos programas incluso te pagan por generar clientes potenciales.<\/p>\n\n\n\n<p>Si decide utilizar el marketing de afiliaci\u00f3n para hacer crecer su negocio, es posible que desee instalar una herramienta como <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliados sedientos<\/a> o <a href=\"http:\/\/prettylinks.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Enlaces bonitos<\/a> en su sitio. <\/p>\n\n\n\n<p>Cada uno de estos plugins puede ayudarle a <a href=\"https:\/\/thirstyaffiliates.com\/blog\/what-is-link-cloaking\" target=\"_blank\" rel=\"noopener\" title=\"\">camufle sus enlaces de afiliado<\/a>Organ\u00edcelas y proteja sus comisiones contra robos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Start_a_Referral_Program\"><\/span>2. Inicie un programa de recomendaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Poner en marcha su propio programa de recomendaci\u00f3n puede ser una excelente forma de atraer a nuevos clientes y aumentar las tasas de retenci\u00f3n. Tambi\u00e9n puede ayudarle a <a href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"aumentar la fidelidad a la marca\">aumentar la fidelidad a la marca<\/a>.  <\/p>\n\n\n\n<p>El concepto es sencillo. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Usted invita a los clientes a <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noopener\" title=\"promocionar su empresa\">promocione su empresa<\/a> a sus amigos y familiares.<\/li>\n\n\n\n<li>A su vez, sus clientes reciben recompensas como descuentos o regalos.<\/li>\n\n\n\n<li>Obtendr\u00e1 publicidad gratuita (y una mayor fidelidad de sus clientes).<\/li>\n<\/ol>\n\n\n\n<p>Un programa de recomendaci\u00f3n de clientes es una estrategia poderosa para hacer crecer su negocio. De hecho, los estudios demuestran que las recomendaciones de amigos y familiares se encuentran entre <a href=\"https:\/\/www.statista.com\/statistics\/222698\/consumer-trust-in-different-types-of-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">los canales publicitarios m\u00e1s fiables<\/a>.<\/p>\n\n\n\n<p>Una de las formas m\u00e1s f\u00e1ciles de <a href=\"https:\/\/easyaffiliate.com\/blog\/create-customer-referral-program\/\" target=\"_blank\" rel=\"noopener\" title=\"\">iniciar un programa de recomendaci\u00f3n<\/a> es instalando el <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Afiliaci\u00f3n f\u00e1cil\">Afiliaci\u00f3n f\u00e1cil<\/a> en su sitio web:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1024x521.png\" alt=\"Plugin Easy Affiliate\" class=\"wp-image-49605\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a> es una plataforma todo en uno para crear y gestionar programas de marketing de afiliaci\u00f3n y de recomendaci\u00f3n. <\/p>\n\n\n\n<p>\u00bfLo mejor? Es <a href=\"https:\/\/memberpress.com\/es\/addons\/easyaffiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">se integra perfectamente con MemberPress<\/a> (creado por el mismo equipo), as\u00ed como <strong><a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" title=\"Enlace de afiliado de WooCommerce\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WooCommerce<\/a><\/strong>.<\/p>\n\n\n\n<p>Esto significa que puede enviar descuentos directamente a las bandejas de entrada de sus clientes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"kjxHhDAOfXTDw2yGt8LCo1a0bIPMQpY3IlUTfcVm5cN9kJ7RLdVil9pBZjKGtWd0Z8Og42syWFEPz1\"><div class=\"responsive-video\"><iframe title=\"Primeros pasos con Easy Affiliate\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_kavEt-gpQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver &gt;&gt; primeros pasos con Easy affiliate (complemento de programa de marketing de afiliados para WordPress)<\/figcaption><\/figure>\n\n\n\n<p>Hay muchas formas de recompensar a tus \u00e1rbitros. Puedes...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofrecer mejoras<\/li>\n\n\n\n<li>Descuentos<\/li>\n\n\n\n<li>Tarjetas regalo<\/li>\n<\/ul>\n\n\n\n<p>O si tienes un presupuesto limitado, puedes <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">organice un sorteo<\/a>. A continuaci\u00f3n, promocione su programa de recomendaci\u00f3n en las redes sociales para que los clientes sepan c\u00f3mo participar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_Online_Courses\"><\/span>3. Ofrecer cursos en l\u00ednea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si est\u00e1 cualificado en un \u00e1rea concreta, puede plantearse ofrecer cursos en l\u00ednea. Por ejemplo, puedes dominar un idioma o tener talento art\u00edstico. <\/p>\n\n\n\n<p>Se prev\u00e9 que el mercado de la teleformaci\u00f3n alcance cerca del <a href=\"https:\/\/www.statista.com\/statistics\/1130331\/e-learning-market-size-segment-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$400.000 millones de aqu\u00ed a 2026<\/a>. Con m\u00e9tricas as\u00ed, no hay nada que perder con los cursos en l\u00ednea.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_00266d6aedbb6fa16ef3209055654031\" href=\"https:\/\/memberpress.com\/es\/blog\/online-course-creator\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo lo consiguen los creadores de cursos online<\/a>\n<\/div>\n\n\n\n\n<p>Para empezar, piense en las preguntas m\u00e1s frecuentes que le hacen sus clientes o lectores. A continuaci\u00f3n, simplemente dise\u00f1e el contenido de su curso en torno a estos puntos de dolor.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a> le permite <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noopener\" title=\"\">construya sus cursos<\/a> directamente en WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"C2j1qN6VSddj9xJqO9UgMXxMJYmEwbiKRXfOmEpzB6500slLTIKFnyUWVQrDhaTfGaHvb\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo Crear + Vender Cursos Online en WordPress en 2024 (Cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt; C\u00d3MO CREAR UN CURSO EN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>Adem\u00e1s, puede <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-quizzes-to-your-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a\u00f1adir cuestionarios<\/a>Oferta <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\" target=\"_blank\" rel=\"noopener\" title=\"\">certificados<\/a>restringir el acceso a contenidos exclusivos (<a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">paywalling<\/a>), y <a href=\"https:\/\/memberpress.com\/es\/blog\/how-offering-multiple-payment-types-can-increase-conversions\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo aumentar las conversiones con m\u00faltiples m\u00e9todos de pago\">aceptar pagos<\/a> en su sitio. <\/p>\n\n\n\n<p>Los usuarios tendr\u00e1n que inscribirse y comprar un curso para poder acceder al material de aprendizaje.<\/p>\n\n\n\n<p>Adem\u00e1s, tendr\u00e1s archivadas las direcciones de correo electr\u00f3nico de tus alumnos, para que puedas enviarles ofertas espec\u00edficas o contenido adicional. Es una forma estupenda de mantener a los usuarios interesados en tu curso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sell_Digital_Downloads\"><\/span>4. Vender descargas digitales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vender productos digitales es otra forma sencilla de hacer crecer tu negocio con WordPress. Estos productos no requieren cargos adicionales como gastos de env\u00edo: los usuarios solo tienen que descargarlos de tu sitio. <\/p>\n\n\n\n<p>Esta puede ser una soluci\u00f3n ideal si tienes conocimientos o habilidades en un \u00e1rea espec\u00edfica. Por ejemplo, un entrenador personal podr\u00eda vender <strong>v\u00eddeos de entrenamiento<\/strong>mientras que un ilustrador puede vender <strong>impresiones digitales<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1024x538.png\" alt=\"Un ejemplo de tienda online de venta de productos digitales\" class=\"wp-image-49609\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1024x538.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-768x404.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1536x808.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-2048x1077.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-323x170.png 323w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-840x442.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1216x639.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1832x963.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-700x368.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1080x568.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>En <a href=\"https:\/\/memberpress.com\/es\/blog\/announcing-memberpress-downloads\/\">MemberPress Descargas<\/a> le ofrece una forma sencilla de vender contenidos digitales en su sitio web. <\/p>\n\n\n\n<p>Puede subir sus archivos a WordPress, crear enlaces para que los usuarios los descarguen y hacer un seguimiento del n\u00famero de descargas.<\/p>\n\n\n\n<p>Tambi\u00e9n puede interesarte vender tus productos en mercados como <strong>Etsy <\/strong>y <strong>Amazon<\/strong>. Sin embargo, algunas de estas plataformas cobran una gran comisi\u00f3n, por lo que este modelo de terceros <strong>dif\u00edcil de ampliar<\/strong>.<\/p>\n\n\n\n<p>Por lo tanto, puede resultar m\u00e1s rentable crear una tienda online en su sitio web. As\u00ed, podr\u00e1 <a href=\"https:\/\/memberpress.com\/es\/blog\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">atraer tr\u00e1fico a sus contenidos<\/a> con las redes sociales y <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo elaborar una estrategia SEO para contenidos de pago en WordPress\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Automate_Consultation_Scheduling\"><\/span>5. Automatizar la programaci\u00f3n de consultas <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los sitios web de peque\u00f1as empresas suelen depender de <a href=\"https:\/\/memberpress.com\/es\/blog\/add-a-contact-form-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">formularios de contacto<\/a> para conectar con clientes potenciales. Por desgracia, esto no es muy eficaz cuando se trata de <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-drive-more-revenue-to-your-membership-site-with-appointment-scheduling\/\" target=\"_blank\" rel=\"noopener\" title=\"\">programaci\u00f3n de reuniones<\/a>.<\/p>\n\n\n\n<p>En su lugar, puede <a href=\"https:\/\/memberpress.com\/es\/blog\/best-wordpress-scheduling-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a\u00f1adir una herramienta de programaci\u00f3n<\/a> a su sitio web. De este modo, los visitantes podr\u00e1n ver su disponibilidad y reservar una consulta. Por ejemplo, <a href=\"https:\/\/memberpress.com\/go\/simplyschedule\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Simplemente concierte una cita<\/a> automatiza el proceso de reserva por usted:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments.jpg\"><img decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-1024x331.jpg\" alt=\"Captura de pantalla del sitio web de Simply Schedule Appointments\" class=\"wp-image-50440\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-1024x331.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-300x97.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-768x248.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-525x170.jpg 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-840x272.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-700x226.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-156x50.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-1080x349.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments.jpg 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Tambi\u00e9n <strong>se sincroniza con tu calendario de Google<\/strong> para que sepas cu\u00e1ndo se a\u00f1aden nuevas citas a tu agenda. Adem\u00e1s, se le notificar\u00e1 inmediatamente cualquier cancelaci\u00f3n o cambio de \u00faltima hora.<\/p>\n\n\n\n<p>Automatizar las consultas y la programaci\u00f3n le ayudar\u00e1 a hacer crecer su negocio de dos maneras.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>En primer lugar <strong>le ahorrar\u00e1 mucho tiempo<\/strong>. Y el tiempo, todos los empresarios lo saben, es sin duda dinero.<br><\/li>\n\n\n\n<li>En segundo lugar, le dar\u00e1 a su <strong>mejor organizaci\u00f3n, duraci\u00f3n y eficacia de las consultas<\/strong> y lanzamientos. En \u00faltima instancia, eso se traducir\u00e1 en una comunicaci\u00f3n mayor (y m\u00e1s eficaz) con los clientes potenciales.<\/li>\n<\/ol>\n\n\n\n<p>Y eso equivale a <strong>m\u00e1s ventas<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Set_Up_a_Swag_Shop\"><\/span>6. Montar una tienda de regalos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una tienda de regalos es un lugar donde los empleados y clientes pueden adquirir productos que incluyen <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-killer-brand-and-logo-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">el logotipo de su empresa<\/a>. Al crear un espacio dedicado en su sitio web, puede agilizar su oferta de art\u00edculos de regalo y el proceso de pedido.<\/p>\n\n\n\n<p>La forma m\u00e1s f\u00e1cil de empezar es asociarse con un proveedor de art\u00edculos de regalo como <a href=\"https:\/\/www.swagup.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SwagUp<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1024x395.png\" alt=\"SwagUp\" class=\"wp-image-49627\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1024x395.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1536x593.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-2048x790.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1216x469.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1832x707.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1080x417.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, puede utilizar su mercanc\u00eda para <strong>recompensar a los clientes existentes <\/strong>y <strong>a bordo <\/strong>nuevos. Por ejemplo, un instructor de yoga en l\u00ednea podr\u00eda ofrecer botellas de agua de marca, mientras que un bufete de abogados podr\u00eda ofrecer tazas de caf\u00e9 o art\u00edculos de papeler\u00eda. <\/p>\n\n\n\n<p>Esta estrategia puede ayudarle a crear un sentimiento de comunidad y <a href=\"https:\/\/memberpress.com\/es\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noopener\" title=\"reforzar las relaciones con los clientes\">reforzar las relaciones con los clientes<\/a>. Adem\u00e1s, puede reforzar la identidad de su marca. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por supuesto, es emocionante que su empresa despegue con fuerza. Sin embargo, las cosas pueden empezar a ralentizarse tras el lanzamiento inicial. <\/p>\n\n\n\n<p>Como resultado, es posible que gane menos dinero y atraiga a menos clientes. Pero no se desanime.<\/p>\n\n\n\n<p>Recuerda estos <strong>6 formas de hacer crecer tu negocio con WordPress<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Convi\u00e9rtete en un vendedor afiliado.<\/li>\n\n\n\n<li>Inicie un programa de recomendaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>.\u00a0<\/li>\n\n\n\n<li>Ofrezca cursos en l\u00ednea con <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Vender descargas digitales.<\/li>\n\n\n\n<li>Automatice la programaci\u00f3n de consultas.<\/li>\n\n\n\n<li>Montar una tienda de regalos.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo hacer crecer tu negocio con WordPress? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Starting your own business can be an effective way to boost your earnings and create a flexible lifestyle. However, after the initial takeoff, it\u2019s easy for your progress to plateau. Maybe sales have slowed, or your revenue has taken a hit thanks to higher overhead costs. Fortunately, it\u2019s easy to grow your business with WordPress [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":50498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: grow your business with wordpress\r\n\r\nFor this article, we want to show readers a few ways they can use WordPress + MemberPress to grow their businesses \u2013 whether online or brick-and-mortar. The list should include creative ways to generate income streams, such as:\r\n\r\n-Do affiliate marketing\r\n-Start a referral program (with EA)\r\n-Offer online courses\r\n-Create a VIP customer program\r\n-Sell digital downloads\r\n-Start a swag shop\r\n-Offer online booking and\/or consultations\r\n-Etc. (you can replace any of these ideas with better ones)","footnotes":""},"categories":[658,120,94,102,792,145],"tags":[110,92,1039,1024,28],"class_list":{"0":"post-47300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-content","9":"category-marketing","10":"category-monetization","11":"category-courses","12":"category-tools","13":"tag-affiliate-marketing","14":"tag-affiliate-program-software","15":"tag-customer-referral-program","16":"tag-online-scheduling","17":"tag-plugins","18":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Has your revenue taken a hit? Or are you looking for ways to grow your audience? Learn how to grow your business with WordPress in this helpful post.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"ways to grow your business with wordpress,affiliate marketing,affiliate program software,customer referral program,online scheduling,plugins\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"6 Ways to Grow Your Business With WordPress\" \/>\n\t\t<meta property=\"og:description\" content=\"Has your revenue taken a hit? Or are you looking for ways to grow your audience? 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Or are you looking for ways to grow your audience? 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