{"id":47306,"date":"2023-01-31T05:00:00","date_gmt":"2023-01-31T10:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=47306"},"modified":"2023-01-30T20:01:44","modified_gmt":"2023-01-31T01:01:44","slug":"start-online-greeting-card-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/start-online-greeting-card-business\/","title":{"rendered":"C\u00f3mo crear una empresa de tarjetas de felicitaci\u00f3n en l\u00ednea con WordPress (en 5 pasos)"},"content":{"rendered":"\n

El sector de las tarjetas de felicitaci\u00f3n en l\u00ednea es, cuando menos, lucrativo. Solo en 2021 se vendieron 147 millones de tarjetas por Internet. <\/p>

\n

QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

Herramientas necesarias<\/a><\/li>
Modelo de negocio de tarjetas de felicitaci\u00f3n en l\u00ednea - C\u00f3mo funciona<\/a>
- Vender descargas digitales<\/a><\/li>
- Venta de afiliaciones y suscripciones<\/a><\/li>
- Hacer marketing de afiliaci\u00f3n<\/a><\/li><\/ul><\/li>
- C\u00f3mo crear una empresa de tarjetas de felicitaci\u00f3n en l\u00ednea con WordPress (en 5 pasos)<\/a>
  - Paso 1 Configurar WordPress e instalar MemberPress<\/a><\/li>
  - Paso 2 Dise\u00f1e sus tarjetas de felicitaci\u00f3n en l\u00ednea<\/a><\/li>
  - Paso 3 Cargue sus tarjetas de felicitaci\u00f3n en su sitio web<\/a><\/li>
  - Paso 4 Crear niveles de suscripci\u00f3n<\/a><\/li>
  - Paso 5 Proteja sus tarjetas de felicitaci\u00f3n con normas de afiliaci\u00f3n<\/a><\/li><\/ul><\/li>
  - Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n
    \n
    $\"Se$ <\/a>
    Saludo en l\u00ednea Las ventas de tarjetas ascendieron a 147 millones de unidades<\/a> en 2021.<\/figcaption><\/figure>\n<\/div>\n\n\n
    Estas cifras pueden ser motivadoras, pero si no sabes nada sobre c\u00f3mo iniciar un negocio de tarjetas de felicitaci\u00f3n en l\u00ednea, est\u00e1s perdido.<\/p>\n\n\n\n
    Afortunadamente, en realidad es una tarea bastante sencilla gracias a WordPress <\/strong>y MemberPress<\/strong>.<\/p>\n\n\n\n
    Con estas dos herramientas, puedes configurarlo todo al instante. No requieren ninguna experiencia en programaci\u00f3n y son totalmente aptas para principiantes.<\/p>\n\n\n\n
    En esta publicaci\u00f3n, te mostraremos c\u00f3mo iniciar un negocio de tarjetas de felicitaci\u00f3n en l\u00ednea y repasaremos c\u00f3mo puede funcionar el modelo de negocio.<\/p>\n\n\n\n
    Pero primero, echaremos un vistazo r\u00e1pido a las herramientas que necesitas para ponerte en marcha. \u00a1As\u00ed que vamos a ello!<\/p>\n\n\n\n
    Herramientas necesarias<\/h2>\n\n\n\n $\"WordPress$ <\/a><\/figure>\n\n\n\n
    Estas son las principales herramientas que necesitar\u00e1s para poner en marcha tu negocio de tarjetas de felicitaci\u00f3n online:<\/p>\n\n\n\n
    \n
    WordPress<\/a>. <\/strong>WordPress es una plataforma de c\u00f3digo abierto, ideal para crear y gestionar contenidos. El software es totalmente gratuito, solo tendr\u00e1s que comprar alojamiento web<\/a> y un nombre de dominio<\/a>.
    <\/li>\n\n\n\n
    MemberPress<\/a>. <\/strong>MemberPress es el plugin de monetizaci\u00f3n #1 para WordPress m\u00e1s importante del mundo. A\u00f1ade membres\u00eda, paywalling<\/a>y otras funciones generadoras de ingresos.
    <\/li>\n\n\n\n
    Complemento de descargas MemberPress<\/a>.<\/strong> Dise\u00f1ado para funcionar con MemberPress, nuestro complemento Descargas es la forma m\u00e1s sencilla de almacenar y vender archivos digitales.<\/li>\n<\/ul>\n\n\n\n
    Con el asistente de configuraci\u00f3n del MemberPress y el ReadyLaunch\u2122<\/a> Pagemaker, puedes poner en marcha tu negocio online en menos de un d\u00eda. no se requiere experiencia en codificaci\u00f3n o dise\u00f1o web<\/strong>.<\/p>\n\n\n\n
    Modelo de negocio de tarjetas de felicitaci\u00f3n en l\u00ednea - C\u00f3mo funciona<\/h2>\n\n\n\n $\"El$ <\/a><\/figure>\n\n\n\n
    Una de las mejores cosas de empezar un negocio online con WordPress y MemberPress es ingresos recurrentes<\/strong> arroyos<\/strong>.<\/p>\n\n\n\n
    \n\tAPRENDER >> \u00bfQu\u00e9 son los ingresos recurrentes?<\/a>\n<\/div>\n\n\n\n\n
    Al a\u00f1adir MemberPress a su sitio web, desbloquea el potencial para crear m\u00faltiples fuentes de ingresos pasivos<\/strong> para su negocio a trav\u00e9s de cosas como...<\/p>\n\n\n\n
    \n
    Vender descargas digitales<\/a><\/li>\n\n\n\n
    Venta de afiliaciones y suscripciones<\/a><\/li>\n\n\n\n
    Hacer marketing de afiliaci\u00f3n<\/a><\/li>\n<\/ul>\n\n\n\n
    <\/span>Vender descargas digitales<\/span><\/h3>\n\n\n\n
    $\"\"$ <\/a><\/figure>\n\n\n\n
    Digamos que combina 3 grupos de productos en su negocio online de tarjetas de felicitaci\u00f3n:<\/p>\n\n\n\n
    \n
    Descarga de tarjetas imprimibles<\/li>\n\n\n\n
    Tarjetas electr\u00f3nicas digitales<\/li>\n\n\n\n
    Dise\u00f1os personalizados imprimibles y\/o de tarjetas electr\u00f3nicas<\/li>\n<\/ol>\n\n\n\n
    Para los dos primeros grupos de productos, basta con comprar dise\u00f1os prefabricados y venderlos a los clientes con un margen de beneficio. En el segundo, crea dise\u00f1os por encargo (o contratar a un dise\u00f1ador<\/a> para crearlos por usted).<\/p>\n\n\n\n
    En cualquier caso, todos sus activos son digitales. Y una vez que un activo existe, puede enviarse o descargarse indefinidamente. La relaci\u00f3n entre trabajo e ingresos es impresionante.<\/strong><\/p>\n\n\n\n
    <\/span>Venta de afiliaciones y suscripciones<\/span><\/h3>\n\n\n\n $\"P\u00e1gina$ <\/a>
    cree planes de suscripci\u00f3n y tablas de precios con s\u00f3lo pulsar un bot\u00f3n en memberpress.<\/figcaption><\/figure>\n\n\n\n
    Una vez que tengas tus productos listos, puedes venderlos individualmente como productos \u00fanicos y ofrecer paquetes de suscripci\u00f3n por niveles.<\/p>\n\n\n\n
    Por ejemplo, adem\u00e1s de un pago por descarga<\/strong> o pago por dise\u00f1o<\/strong> es posible que tenga 3 planes de suscripci\u00f3n<\/strong>:<\/p>\n\n\n\n
    \n
    Bronce<\/strong>: 5 descargas\/env\u00edos al a\u00f1o para $X\/anualmente<\/li>\n\n\n\n
    Plata<\/strong>: 10 descargas\/env\u00edos al a\u00f1o para $X\/anualmente<\/li>\n\n\n\n
    Oro<\/strong>: 10 descargas\/env\u00edos al a\u00f1o + 2 dise\u00f1os de clientes al a\u00f1o para $X\/anualmente<\/li>\n<\/ul>\n\n\n\nSon s\u00f3lo ejemplos. Con MemberPress, puede estructurar su calendario y precios de suscripci\u00f3n<\/a> Como prefieras. Facturaci\u00f3n autom\u00e1tica anual, mensual, cada 10 d\u00edas... lo que mejor te convenga.<\/p>\n\n\n\n
    Incluso puede configurar pruebas libres<\/a> y cupones<\/a>.<\/p>\n\n\n\n
    <\/span>Hacer marketing de afiliaci\u00f3n<\/span><\/h3>\n\n\n\n
    $\"diagrama$ <\/a>
    sedafiliados<\/a> Complemento: gestor y acortador de enlaces.<\/figcaption><\/figure>\n\n\n\n
    Hay un par de maneras de enfocar el marketing de afiliaci\u00f3n para tu negocio, y puedes hacer una o ambas a la vez:<\/p>\n\n\n\n
    \n
    Monetiza tu blog con marketing de afiliaci\u00f3n<\/li>\n\n\n\n
    Dirija su propio programa de marketing de afiliaci\u00f3n<\/li>\n<\/ol>\n\n\n\n
    Monetiza tu blog con marketing de afiliaci\u00f3n<\/h4>\n\n\n\n
    Hoy en d\u00eda, todos los negocios en l\u00ednea tienen un blog. Y con raz\u00f3n. A blog empresarial s\u00f3lido<\/a> puede ayudarle mejor posicionamiento en las SERPs<\/a>Atraiga visitantes a su sitio web y aumente sus ventas.<\/p>\n\n\n\n
    Tambi\u00e9n le ofrece una forma incre\u00edble de generar ingresos recurrentes a trav\u00e9s del marketing de afiliaci\u00f3n<\/a>.<\/p>\n\n\n\n
    Todo lo que tienes que hacer es escribir contenido \u00fatil y de alta calidad, a\u00f1adir algunos enlaces de afiliados y ver c\u00f3mo llegan los ingresos.<\/p>\n\n\n\n
    Dirija su propio programa de marketing de afiliaci\u00f3n<\/h4>\n\n\n\n
    Tambi\u00e9n puede operar en el otro lado. <\/p>\n\n\n\n
    Establezca un programa de marketing de afiliaci\u00f3n en torno a sus productos y reclute afiliados para que compartan sus enlaces.<\/p>\n\n\n\n
    Al hacer esto, b\u00e1sicamente est\u00e1s crear un equipo de ventas no asalariado<\/a> para comercializar su negocio por usted.<\/p>\n\n\n\n
    $\"La$ <\/a>
    En Afiliaci\u00f3n f\u00e1cil<\/a> interfaz de informaci\u00f3n.<\/figcaption><\/figure>\n\n\n\n
    En Plugin Easy Affiliate<\/a> (desarrollado por el equipo de MemberPress) hace que la creaci\u00f3n de este flujo de ingresos pasivos sea muy sencilla para las empresas creadas con MemberPress.<\/p>\n\n\n\n
    <\/span>C\u00f3mo crear una empresa de tarjetas de felicitaci\u00f3n en l\u00ednea con WordPress (en 5 pasos)<\/span><\/h2>\n\n\n\n
    Ahora que ya sabes qu\u00e9 herramientas necesitas y c\u00f3mo puede funcionar el modelo de negocio, vamos a ver 5 sencillos pasos que puedes seguir para crear tu propio negocio de tarjetas de felicitaci\u00f3n online.<\/p>\n\n\n\n
    <\/span>Paso 1: Configurar WordPress e instalar MemberPress<\/span><\/h3>\n\n\n\n
    Para empezar a utilizar WordPress, puede descargar el software<\/a> directamente desde el sitio web. <\/p>\n\n\n\n
    Recomendamos elegir un alojamiento web<\/a> que pueden encargarse del proceso por usted. Por ejemplo, Bluehost<\/a> y SiteGround<\/a> ofrecen instalaciones autom\u00e1ticas de WordPress:<\/p>\n\n\n
    \n
    $\"SiteGround\"$ <\/figure>\n<\/div>\n\n\n
    Adem\u00e1s, incluyen otras caracter\u00edsticas con sus planes, como un nombre de dominio gratuito y Certificado SSL<\/a>. <\/p>\n\n\n\n
    A continuaci\u00f3n, ya est\u00e1 listo para instalar MemberPress. El siguiente v\u00eddeo le ofrece instrucciones paso a paso:<\/p>\n\n\n\n
    \n
    <\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> c\u00f3mo instalar MemberPress en WordPress<\/figcaption><\/figure>\n\n\n\n<p>Una vez finalizada la instalaci\u00f3n, puede activar el complemento Descargas desde su panel de control. S\u00f3lo tiene que ir a <em>MemberPress <\/em>> <em>Complementos<\/em>busque <em>Descargas<\/em>y haga clic en <em>Instalar complemento<\/em>.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Design_Your_Online_Greeting_Cards\"><\/span>Paso 2: Dise\u00f1e sus tarjetas de felicitaci\u00f3n en l\u00ednea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como ya hemos dicho, puedes contratar a un artista profesional para que dise\u00f1e tus tarjetas de felicitaci\u00f3n. Tambi\u00e9n puedes comprar gr\u00e1ficos ya existentes y revenderlos en tu sitio web.<\/p>\n\n\n\n<p>Sin embargo, tambi\u00e9n puedes crear tarjetas de felicitaci\u00f3n sencillas con una herramienta en l\u00ednea: \u00a1no hace falta ser un artista profesional para crear dise\u00f1os bonitos!<\/p>\n\n\n\n<p>Si ya tienes cierta habilidad t\u00e9cnica, puedes utilizar <a href=\"https:\/\/memberpress.com\/go\/Adobe\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Adobe Creative Cloud<\/a> para dise\u00f1ar sus productos. Si busca una herramienta f\u00e1cil de usar, <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Canva<\/a> es una gran opci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-1024x448.png\" alt=\"Canva\" class=\"wp-image-50609\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-1024x448.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-300x131.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-768x336.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-1536x672.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-2048x896.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-389x170.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-840x367.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-1216x532.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-1832x801.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-700x306.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-156x68.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-1080x472.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Para empezar con <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" title=\"Enlace de afiliaci\u00f3n de Canva\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Canva<\/a>, escribe \u201cTarjetas de felicitaci\u00f3n\u201d en la barra de b\u00fasqueda y elige una plantilla:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-1024x523.png\" alt=\"Plantillas de tarjetas de felicitaci\u00f3n de Canva\" class=\"wp-image-50601\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-1024x523.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-768x392.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-1536x784.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-2048x1045.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-333x170.png 333w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-840x429.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-1216x621.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-1832x935.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-700x357.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/greetings-cards-templates-1080x551.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Seleccione el dise\u00f1o que desea utilizar y haga clic en <em>Personalizar esta plantilla<\/em>. Se abrir\u00e1 una nueva ventana en la que podr\u00e1s editar tu tarjeta de felicitaci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-1024x474.png\" alt=\"Editor de Canva\" class=\"wp-image-50602\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-1024x474.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-768x355.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-1536x710.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-2048x947.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-368x170.png 368w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-840x388.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-1216x562.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-1832x847.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-700x324.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/canva-editor-1080x499.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>A la izquierda de la pantalla, puedes elegir diferentes estilos y elementos. Solo tienes que arrastrar tus elementos favoritos a tu dise\u00f1o y colocarlos en la disposici\u00f3n que prefieras.<\/p>\n\n\n\n<p>En <em>Estilos<\/em>Puede ajustar la paleta de colores, cambiar los tipos de letra y renovar toda la combinaci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-1024x445.png\" alt=\"Editar una tarjeta de felicitaci\u00f3n en Canva\" class=\"wp-image-50605\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-1024x445.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-768x334.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-1536x667.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-2048x889.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-391x170.png 391w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-840x365.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-1216x528.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-1832x796.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-700x304.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-156x68.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/edit-greetings-card-1080x469.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Si cambia al <em>Elementos<\/em> puedes a\u00f1adir formas, gr\u00e1ficos, pegatinas y fotos a tu tarjeta. A\u00f1ade texto personalizado a tu tarjeta visitando la pesta\u00f1a <em>Texto <\/em>ficha. <\/p>\n\n\n\n<p>Para incorporar sus propios archivos, vaya a <em>Carga<\/em> y elige tu imagen. Por ejemplo, puede incluir sus propias fotos o cargar gr\u00e1ficos de una plataforma libre de derechos como <a href=\"https:\/\/memberpress.com\/go\/shutterstock\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Shutterstock<\/a>.<\/p>\n\n\n\n<p>Cuando est\u00e9s satisfecho con tu dise\u00f1o, haz clic en <em>Compartir<\/em> > <em>Descargar<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-1024x446.png\" alt=\"Descarga tu tarjeta de felicitaci\u00f3n en l\u00ednea desde Canva\" class=\"wp-image-50608\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-1024x446.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-300x131.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-768x335.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-1536x669.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-2048x892.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-390x170.png 390w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-840x366.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-1216x530.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-1832x798.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-700x305.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-156x68.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/E3B34799-0381-4DEA-B2F0-34BAC75000B7-1080x470.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Elija su formato de archivo y pulse <em>Descargar<\/em> otra vez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Upload_Your_Greeting_Cards_to_Your_Website\"><\/span>Paso 3: Cargue las tarjetas de felicitaci\u00f3n en su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que hayas dise\u00f1ado un lote de tarjetas de felicitaci\u00f3n, estar\u00e1s listo para subirlas a WordPress. Puedes hacerlo dirigi\u00e9ndote a <em>Descargas MP <\/em>> <em>Archivos<\/em> > <em>A\u00f1adir nuevo<\/em>. <\/p>\n\n\n\n<p>Aqu\u00ed, dale un nombre a tu tarjeta de felicitaci\u00f3n y suelta o sube tu archivo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-1024x418.png\" alt=\"A\u00f1adir un archivo digital a WordPress\" class=\"wp-image-50628\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-1024x418.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-300x122.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-768x313.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-1536x626.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-2048x835.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-417x170.png 417w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-840x343.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-1216x496.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-1832x747.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-700x286.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-cards-1080x440.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>M\u00e1s abajo, puedes activar un l\u00edmite de descargas y asignar tu tarjeta a una categor\u00eda espec\u00edfica:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-1024x503.png\" alt=\"Asignaci\u00f3n de tarjetas de felicitaci\u00f3n a categor\u00edas\" class=\"wp-image-50629\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-1024x503.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-1536x754.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-2048x1005.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-346x170.png 346w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-1832x899.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-700x344.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/assign-card-category-1080x530.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Las categor\u00edas son una forma ordenada de organizar tus tarjetas de felicitaci\u00f3n. Por ejemplo, puedes ordenar tus tarjetas por ocasi\u00f3n, como cumplea\u00f1os y aniversarios. Cuando est\u00e9s listo, haz clic en <em>Publique<\/em>.<\/p>\n\n\n\n<p>En este punto, ya est\u00e1 todo listo para aceptar compras digitales \u00fanicas de los clientes. Sin embargo, si desea configurar suscripciones en su sitio web, contin\u00fae con el siguiente paso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Your_Subscription_Tiers\"><\/span>Paso 4: Cree sus niveles de suscripci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como se mencion\u00f3 anteriormente, la venta de planes de suscripci\u00f3n es una manera impresionante de generar ingresos recurrentes.<\/p>\n\n\n\n<p>Por ejemplo, con una suscripci\u00f3n b\u00e1sica, los clientes pueden acceder a cinco tarjetas de felicitaci\u00f3n gratuitas al mes. Con una suscripci\u00f3n m\u00e1s avanzada, los miembros pueden obtener un paquete de quince tarjetas, adem\u00e1s de dos tarjetas personalizadas al mes. <\/p>\n\n\n\n<p>Si acepta solicitudes de tarjetas personalizadas, puede atraer a m\u00e1s clientes. Adem\u00e1s, puede ser una ventaja atractiva para sus planes m\u00e1s caros. <\/p>\n\n\n\n<p>Puedes configurarlo todo MemberPress. El tutorial de v\u00eddeo a continuaci\u00f3n le muestra c\u00f3mo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sy\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear y vender afiliaciones con MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> crear afiliaciones en MemberPress (+ una visi\u00f3n general y configuraci\u00f3n)<\/figcaption><\/figure>\n\n\n\n<p>Recuerde que tambi\u00e9n puede <a href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">activar un periodo de prueba gratuito<\/a> de sus afiliaciones para aumentar las conversiones. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Protect_Your_Greeting_Cards_with_Membership_Rules\"><\/span>Paso 5: Proteja sus tarjetas de felicitaci\u00f3n con normas de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Normas de afiliaci\u00f3n <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-content-protection-rules\/\" target=\"_blank\" rel=\"noopener\" title=\"\">protege tus archivos<\/a> para que s\u00f3lo puedan acceder a ellas quienes tengan los permisos adecuados. Por ejemplo, la opci\u00f3n de solicitar tarjetas personalizadas podr\u00eda ser accesible \u00fanicamente para los usuarios que hayan adquirido una afiliaci\u00f3n avanzada. <\/p>\n\n\n\n<p>Tambi\u00e9n puede proporcionar m\u00e1s <strong>ofertas especializadas<\/strong> con algunos planes, como las tarjetas de graduaci\u00f3n o de inauguraci\u00f3n de la casa. Despu\u00e9s, puedes proteger estos archivos para que no accedan a ellos los usuarios generales o los que solo tienen una suscripci\u00f3n b\u00e1sica. <\/p>\n\n\n\n<p>Para configurar estos ajustes, dir\u00edjase a <em>MemberPress > Reglas > A\u00f1adir nueva<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-1024x376.png\" alt=\"A\u00f1adir reglas de afiliaci\u00f3n en MemberPress.\" class=\"wp-image-50631\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-1024x376.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-300x110.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-768x282.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-1536x565.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-2048x753.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-462x170.png 462w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-840x309.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-1216x447.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-1832x674.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-700x257.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-156x57.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/add-membership-rule-1080x397.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>En <em>Contenido protegido<\/em>puede seleccionar <em>Todos los archivos <\/em>o <em>Un solo archivo<\/em>. Tambi\u00e9n puedes seleccionar archivos que pertenezcan a una etiqueta o categor\u00eda concreta. Por ejemplo, podr\u00edas proteger todas las tarjetas de agradecimiento:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-1024x353.png\" alt=\"A\u00f1adir condiciones de acceso a las tarjetas de felicitaci\u00f3n.\" class=\"wp-image-50632\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-1024x353.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-300x103.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-768x265.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-1536x530.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-2048x706.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-493x170.png 493w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-840x290.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-1216x419.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-1832x632.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-700x241.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-156x54.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/access-conditions-1080x373.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Entonces, bajo <em>Condiciones de acceso<\/em>seleccione <em>Afiliaci\u00f3n<\/em> y utilice el men\u00fa desplegable para seleccionar la opci\u00f3n correspondiente. Cuando est\u00e9 listo, haga clic en <em>Salvar la regla<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las tarjetas de felicitaci\u00f3n en l\u00ednea son cada vez m\u00e1s populares, por lo que quiz\u00e1 le interese aprovechar esta tendencia. <\/p>\n\n\n\n<p>Afortunadamente, WordPress y MemberPress te lo ponen f\u00e1cil. En resumen, aqu\u00ed tienes 5 pasos para montar tu propio negocio de tarjetas de felicitaci\u00f3n online:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Configurar e instalar WordPress <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Dise\u00f1e sus tarjetas de felicitaci\u00f3n en l\u00ednea con <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" target=\"_blank\" rel=\"noopener sponsored\" title=\"\">Canva<\/a>.<\/li>\n\n\n\n<li>Cargue sus tarjetas de felicitaci\u00f3n en su sitio web.<\/li>\n\n\n\n<li>Cree sus afiliaciones.<\/li>\n\n\n\n<li>Proteja sus tarjetas con normas de afiliaci\u00f3n.<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo crear una empresa de tarjetas de felicitaci\u00f3n en l\u00ednea con WordPress? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>The online greeting card industry is lucrative, to say the least. In 2021 alone, 147 million cards were sold online. These figures might be motivating, but if you don\u2019t know the first thing about how to start an online greeting card business, you\u2019re sunk. Fortunately, it\u2019s actually a pretty simple endeavor thanks to WordPress and [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":51199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: online greeting card business\r\n\r\nThis article should show people how they can use WP, MP, and the Downloads add-on to create a greeting card business online. Please use the BOFU format, but just use the vids with a bit of lead-in copy for the tutorial component. You can focus more on covering these points:\r\nFor this post, we want to show readers the steps they need to take to create an online greeting card store with WordPress + MemberPress. This business could be as involved as the person might want. For example, they could purchase and resell digital cards or they could specialize in creating unique, custom cards, or even combine both models.\r\n\r\n-The business model could have 3 facets: (1) printable downloads (2) digital cards (3) custom card creations\r\n-Easy and affordable to scale by selling on consignment (take artists' submissions and collect percentage of revenue per sale)\r\n-Could sell one-offs and offer tiered subscription packages (e.g. so many downloads\/sends per year for a set fee)\r\n-Design work doesn't have to be complex or require a digital art degree \u2013 just a bit of creativity (mention Canva)\r\n-Passive income \u2013 once a design is created, it can be downloaded\/sent indefinitely\r\n-This would be a good article to which you could add our affiliate links for Adobe Creative Suite and Shutterstock\r\n\r\nThis article has good info about using the Downloads add-on and selling digital files: https:\/\/memberpress.com\/blog\/how-to-sell-digital-products-on-wordpress\/","footnotes":""},"categories":[658,120,134,102,145,854],"tags":[171,393],"class_list":{"0":"post-47306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-content","9":"category-how-to-2","10":"category-monetization","11":"category-tools","12":"category-use-case","13":"tag-copywriting","14":"tag-design","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"The online greeting card industry is booming, so you might want to get involved. 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