As\u00ed que has desarrollado un nuevo software. Acaba de salir al mercado y est\u00e1 listo para funcionar. Probablemente ya sabes que puedes v\u00e9ndalo en l\u00ednea <\/strong>mediante una suscripci\u00f3n mensual o anual. <\/p>

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QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Por qu\u00e9 debe vender suscripciones de software<\/a>
Permitir servicios, apoyo y desarrollo continuos<\/a><\/li>
Ampl\u00ede su p\u00fablico potencial<\/a><\/li>
Generar ingresos recurrentes<\/a><\/li><\/ul><\/li>
Herramientas necesarias<\/a>
WordPress<\/a><\/li>
MemberPress<\/a><\/li>
Plugin del gestor de licencias de software<\/a><\/li>
Ejemplo de sitio MemberPress - Krisp<\/a><\/li><\/ul><\/li>
C\u00f3mo iniciar un negocio de software (vender su software en l\u00ednea) en 6 pasos<\/a>
Paso 1 Crear su sitio web WordPress<\/a><\/li>
Paso 2 Cargue su software<\/a><\/li>
Paso 3 Cree sus planes de suscripci\u00f3n de software<\/a><\/li>
Paso 4 Establecer reglas de acceso<\/a><\/li>
Paso 5 A\u00f1adir licencias<\/a><\/li>
Paso 6 Prestar servicios de apoyo<\/a><\/li>
Considere la posibilidad de externalizar la asistencia en directo<\/a><\/li><\/ul><\/li>
CONSEJO PROFESIONAL Impulse las ventas con el marketing de afiliaci\u00f3n<\/a><\/li>
Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Sin embargo, lo que no <\/em>saber es c\u00f3mo hacerlo<\/strong>.<\/p>\n\n\n\n
$\"confundido$ <\/a><\/figure>\n\n\n\n
Afortunadamente, con WordPress <\/strong>y MemberPress<\/strong>, puedes vender tus suscripciones de software en l\u00ednea de forma r\u00e1pida y sencilla, poniendo CERO beneficios en los bolsillos de las grandes tecnol\u00f3gicas<\/strong>. <\/p>\n\n\n\n
Este d\u00fao din\u00e1mico permite configurar diferentes suscripci\u00f3n <\/strong>planes, ofrecer al cliente soporte<\/strong>y hacer pr\u00e1cticamente todo lo que necesitas para dirigir tu propio negocio de productos de software.<\/p>\n\n\n\n
Todos sin <\/em>pago de tasas a terceros (tambi\u00e9n conocidas como \"rev share\").<\/p>\n\n\n\n
En esta publicaci\u00f3n, explicaremos por qu\u00e9 <\/strong>Quiz\u00e1s quieras vender tu software de forma independiente en l\u00ednea. Entonces, te mostraremos c\u00f3mo <\/strong>para crear una empresa de software en 6 sencillos pasos. <\/p>\n\n\n\n
\u00a1Manos a la obra!<\/p>\n\n\n\n
<\/span>Por qu\u00e9 debe vender suscripciones de software<\/span><\/h2>\n\n\n\n
En un negocio de comercio electr\u00f3nico tradicional, los clientes pagan un cuota \u00fanica<\/strong> para un producto f\u00edsico. <\/p>\n\n\n\n
Sin embargo, cuando se trata de software, es mucho mejor cobrar. cuotas anuales o mensuales<\/strong>. <\/p>\n\n\n\n
<\/span>Permitir servicios, apoyo y desarrollo continuos<\/span><\/h3>\n\n\n\n
Eso es porque los clientes est\u00e1n pagando por la descarga inicial del software. y <\/em><\/strong>en curso...<\/p>\n\n\n\n
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Actualizaciones <\/strong>y seguridad <\/strong>fija<\/li>\n\n\n\n
Nuevo caracter\u00edsticas<\/strong><\/li>\n\n\n\n
General mantenimiento<\/strong><\/li>\n\n\n\n
Producto soporte<\/strong><\/li>\n<\/ul>\n\n\n\n
Estos servicios permanentes<\/strong> no solo son valiosos, sino que tambi\u00e9n son necesario<\/em> para mantener un producto \u00fatil y de alta calidad.<\/p>\n\n\n\n
<\/span>Ampl\u00ede su p\u00fablico potencial<\/span><\/h3>\n\n\n\n
Las suscripciones suelen ser m\u00e1s baratas<\/strong> que comprar permanentemente un programa inform\u00e1tico. Tambi\u00e9n suelen ser m\u00e1s accesibles y f\u00e1ciles de usar para los no expertos en tecnolog\u00eda.<\/p>\n\n\n\n
As\u00ed que los precios basados en suscripciones hacen que su software a disposici\u00f3n de un p\u00fablico m\u00e1s amplio<\/strong>.<\/p>\n\n\n\n
<\/span>Generar ingresos recurrentes<\/span><\/h3>\n\n\n\n
El modelo de suscripci\u00f3n es fant\u00e1stico para su cuenta de resultados por muchas razones. Pero una de las m\u00e1s importantes es la potencial de ingresos recurrentes<\/strong>. <\/p>\n\n\n\n
Dado que su software es un producto digital<\/a>, no necesitar\u00e1s llevar un control del inventario.<\/p>\n\n\n\n
Tanto si crea fuentes, aplicaciones o Plugins de WordPress<\/a>con una plataforma de monetizaci\u00f3n como MemberPress, puede vender su software en l\u00ednea mediante descarga digital de forma r\u00e1pida y sencilla.<\/p>\n\n\n\n
Tambi\u00e9n puede a\u00f1adir fuentes de ingresos adicionales a su sitio web de productos de software mediante la inclusi\u00f3n de cosas como:<\/p>\n\n\n\n
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Marketing de afiliaci\u00f3n<\/li>\n\n\n\n
Foros VIP<\/li>\n\n\n\n
Seminarios web y podcasts<\/li>\n\n\n\n
Contenidos de pago<\/li>\n<\/ul>\n\n\n\n
Y cualquier otra cosa que puedas imaginar.<\/p>\n\n\n\n
Pero antes de hacer demasiados malabarismos, querr\u00e1s asegurarte de que tienes los recursos que necesitas.<\/p>\n\n\n\n
Herramientas necesarias<\/h2>\n\n\n\n
$\"MemberPress$ <\/a><\/figure>\n\n\n\n
Aunque nunca hayas creado un sitio web, las herramientas adecuadas har\u00e1n que vender tu producto de software en l\u00ednea sea una tarea f\u00e1cil y sin complicaciones.<\/p>\n\n\n\n
<\/span>WordPress<\/span><\/h3>\n\n\n\n
En WordPress<\/a> sistema de gesti\u00f3n de contenidos\u00a0 43,2% de todos los sitios web<\/a>. Y su popularidad no es de extra\u00f1ar. <\/p>\n\n\n\n
WordPress es muy f\u00e1cil de usar y incre\u00edblemente extensible, gracias a su m\u00e1s de 55.000 plugins disponibles<\/a>. Estos complementos a\u00f1aden una lista de funciones pr\u00e1cticamente infinita.<\/p>\n\n\n\n
<\/span>MemberPress<\/span><\/h3>\n\n\n\n
Para tu negocio de software, es probable que desees crear diferentes opciones de suscripci\u00f3n para funciones espec\u00edficas. <\/p>\n\n\n\n
MemberPress<\/a> \u2013 el plugin de monetizaci\u00f3n y membres\u00eda de WordPress m\u00e1s utilizado del mundo \u2013 te permite hacer eso y mucho m\u00e1s:<\/p>\n\n\n\n
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Crear planes de afiliaci\u00f3n<\/li>\n\n\n\n
Configurar la facturaci\u00f3n de suscripciones<\/li>\n\n\n\n
Proteja su software con reglas de acceso<\/li>\n\n\n\n
Activar las descargas digitales<\/li>\n\n\n\n
y m\u00e1s<\/li>\n<\/ul>\n\n\n\n
<\/span>Plugin del gestor de licencias de software<\/span><\/h3>\n\n\n\n
Gestor de licencias de software<\/a> es un pr\u00e1ctico complemento que le permite crear un servidor de licencias de software basado en API directamente en su sitio web. Puede utilizarlo para:<\/p>\n\n\n\n
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Cree <\/strong>claves de licencia<\/li>\n\n\n\n
Consulte <\/strong>estado de la licencia desde su aplicaci\u00f3n y de forma remota<\/li>\n\n\n\n
Activar <\/strong>y desactivar <\/strong>claves de licencia<\/li>\n\n\n\n
Pista <\/strong>uso de la clave de licencia<\/li>\n<\/ul>\n\n\n\n
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Estas herramientas le ayudar\u00e1n a crear un sitio de productos, crear suscripciones<\/a>y conceder licencias de su software sin un \u00e1pice de experiencia en dise\u00f1o o creaci\u00f3n web.<\/p>\n\n\n\n
Y el proceso (que veremos en un momento) es incre\u00edblemente f\u00e1cil. Solo tienes que preguntar. Krisp<\/strong>...<\/p>\n\n\n\n
Ejemplo del sitio MemberPress \u2013 Krisp<\/em><\/h3>\n\n\n\nKrisp<\/a> es un software que optimiza el audio para reuniones en l\u00ednea. El software utiliza un precios escalonados<\/strong> plan, vendido en un sitio web alimentado por MemberPress<\/strong>.<\/p>\n\n\n\n
Se considera un modelo freemium. modelo de precios<\/a>que permite a los clientes probar el producto antes de actualizarlo. <\/p>\n\n\n
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$\"Krisp$ <\/a><\/figure>\n<\/div>\n\n\n
Si un usuario conserva el software, se le cobrar\u00e1 autom\u00e1ticamente una cuota de suscripci\u00f3n mensual.<\/p>\n\n\n\n
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\u00bfListo para rodar como Krisp? Es mucho m\u00e1s f\u00e1cil de lo que crees. Solo tienes que seguir estos pasos.<\/p>\n\n\n\n
<\/span>C\u00f3mo iniciar un negocio de software (vender su software en l\u00ednea) en 6 pasos<\/span><\/h2>\n\n\n\n
Una vez que hayas desarrollado tu nuevo software, es hora de empezar a venderlo online. \u00a1Aqu\u00ed tienes 6 pasos b\u00e1sicos que puedes seguir para poner en marcha tu negocio de suscripci\u00f3n de software!<\/p>\n\n\n\n
<\/span>Paso 1: Cree su sitio web WordPress<\/span><\/h3>\n\n\n\n
WordPress<\/a> Es sencillamente incre\u00edble. Como hemos dicho, tiene montones de plugins y temas gratuitos y premium. <\/p>\n\n\n\n
As\u00ed que puedes hacer m\u00e1s o menos cualquier cosa <\/em>con \u00e9l.<\/p>\n\n\n
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$\"La$ <\/a><\/figure>\n<\/div>\n\n\n
Aunque ciertamente puede descargar e instalar WordPress usted mismo, alojamiento web<\/a> facilita y acelera este proceso. <\/p>\n\n\n\n
Proveedores como Bluehost<\/a> configurar\u00e1 tu servidor con todos los recursos que necesitas para empezar:<\/p>\n\n\n
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$\"Bluehost$ <\/a><\/figure>\n<\/div>\n\n\n
M\u00e1s, Bluehost<\/a> dispone de planes rentables optimizados para WordPress. <\/p>\n\n\n\n
A partir de solo $2,95 al mes, obtendr\u00e1s un dominio libre<\/a>una red de distribuci\u00f3n de contenidos (CDN) y la instalaci\u00f3n autom\u00e1tica de WordPress.<\/p>\n\n\n\n
Despu\u00e9s de la compra, recibir\u00e1s la informaci\u00f3n de inicio de sesi\u00f3n para WordPress y podr\u00e1s empezar a crear tu sitio web.<\/p>\n\n\n\n
Para empezar, querr\u00e1s elija un tema<\/a> y aplicarlo a su sitio. Hay muchas opciones libres <\/strong>dise\u00f1ado espec\u00edficamente para empresas de software:<\/p>\n\n\n
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$\"Temas$ <\/a><\/figure>\n<\/div>\n\n\n
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\u00bfBuscas una v\u00eda r\u00e1pida para encontrar el tema adecuado? Echa un vistazo a este art\u00edculo de WPBeginner para ir en la direcci\u00f3n correcta.<\/em><\/strong><\/p>\n\n\n\n
\n\tAPRENDER >> WPBeginner: Los mejores temas de WordPress para aplicaciones<\/a>\n<\/div>\n\n\n\n\n
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Si acabas de terminar tu software, probablemente est\u00e9s ansioso por empezar a venderlo. <\/p>\n\n\n\n
La buena noticia es que MemberPress incorpora un paginador llamado ReadyLaunch\u2122<\/a>. Y est\u00e1 habilitado en la instalaci\u00f3n.<\/p>\n\n\n\n
S\u00f3lo tiene que elegir los colores, a\u00f1adir su logotipo, poner un texto personalizado y listo. voila <\/em>\u2013 obtienes magn\u00edficas p\u00e1ginas MemberPress que son...<\/p>\n\n\n\n
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Respuesta m\u00f3vil<\/strong><\/li>\n\n\n\n
Optimizado para vender<\/strong>y<\/li>\n\n\n\n
Marca<\/strong><\/li>\n<\/ul>\n\n\n\n
Entre el asistente de configuraci\u00f3n MemberPress y el creador de p\u00e1ginas ReadyLaunch\u2122, puedes configurar tu sitio y tenerlo listo para vender en menos de un d\u00eda.<\/p>\n\n\n\n
Pero primero, necesitar\u00e1s algo que vender...<\/p>\n\n\n\n
<\/span>Paso 2: Cargue su software<\/span><\/h3>\n\n\n\n
Querr\u00e1s que los clientes puedan descargar tu software en un archivo digital. Afortunadamente, MemberPress tambi\u00e9n facilita la configuraci\u00f3n de esto.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">VER >>> C\u00d3MO VENDER ARCHIVOS EN WORDPRESS (CON MEMBERPRESS)<\/figcaption><\/figure>\n\n\n\n<p>Para ello, puede utilizar la funci\u00f3n <a href=\"https:\/\/memberpress.com\/es\/addons\/downloads\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Descargas<\/a> complemento. S\u00f3lo tiene que ir a <em>MemberPress > Complementos<\/em> e instale el <em>Descargas<\/em> opci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-1024x449.png\" alt=\"Complemento de descargas MemberPress\" class=\"wp-image-48654\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-1024x449.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-300x131.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-768x336.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-388x170.png 388w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-840x368.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-1216x533.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-700x307.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-156x68.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads-1080x473.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/MemberPress-Downloads.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, vaya a <em>Descargas MP > Archivos > A\u00f1adir nuevo<\/em>. Dale un nombre a tu programa y sube el archivo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-1024x546.png\" alt=\"A\u00f1adir archivo de software en MemberPress\" class=\"wp-image-48655\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-1024x546.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-768x409.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-1536x819.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-319x170.png 319w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-840x448.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-1216x648.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-700x373.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File-1080x576.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Add-Software-File.png 1820w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Por \u00faltimo, pulsa <em>Publique<\/em>. <\/p>\n\n\n\n<p>A continuaci\u00f3n, puede configurar sus planes de suscripci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Build_Your_Software_Subscription_Plans\"><\/span>Paso 3: Cree sus planes de suscripci\u00f3n de software<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las suscripciones son una parte importante de la venta de tu software. Aqu\u00ed es donde mostrar\u00e1s tu producto. <a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">opciones de precios<\/a> y qu\u00e9 funciones se incluyen en cada nivel.<\/p>\n\n\n\n<p>Por ejemplo, echa un vistazo a la captura de pantalla de nuestra p\u00e1gina de precios a continuaci\u00f3n. Est\u00e1 creada con: <em>lo has adivinado<\/em> \u2013 MemberPress. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-1024x927.png\" alt=\"Ejemplo de afiliaci\u00f3n a un programa inform\u00e1tico\" class=\"wp-image-48656\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-1024x927.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-300x272.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-768x695.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-1536x1390.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-2048x1854.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-188x170.png 188w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-678x614.png 678w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-756x684.png 756w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-1138x1030.png 1138w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-572x518.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-156x141.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Memberships-1080x978.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Para crear el suyo, haga clic en <em>MemberPress > Membres\u00edas > A\u00f1adir nueva<\/em>. A continuaci\u00f3n, asigne un nombre a su nueva afiliaci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-1024x600.png\" alt=\"Crear una nueva afiliaci\u00f3n\" class=\"wp-image-48657\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-1024x600.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-768x450.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-1536x900.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-2048x1200.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-290x170.png 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-840x492.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-1167x684.png 1167w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-1757x1030.png 1757w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-700x410.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-156x91.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/New-Membership-1-1080x633.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En <em>Condiciones de afiliaci\u00f3n<\/em>Establezca un precio para su software. Para crear suscripciones, seleccione una <em>Recurrente<\/em> tipo de facturaci\u00f3n. Estos son los intervalos de facturaci\u00f3n entre los que puede elegir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mensualmente<\/li>\n\n\n\n<li>Anualmente<\/li>\n\n\n\n<li>Semanal<\/li>\n\n\n\n<li>Cada 3 meses<\/li>\n\n\n\n<li>Cada 6 meses<\/li>\n\n\n\n<li>A medida<\/li>\n<\/ul>\n\n\n\n<p>Tambi\u00e9n puede establecer un <a href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">periodo de prueba<\/a>. De este modo, los clientes podr\u00e1n probar gratis su software antes de comprarlo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-1024x562.png\" alt=\"Activar un periodo de prueba gratuito\" class=\"wp-image-48660\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-1024x562.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-768x422.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-1536x843.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-2048x1124.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-840x461.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-1216x667.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-1832x1005.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-700x384.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Free-Trial-1-1080x593.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Para animar a los usuarios a suscribirse a sus afiliaciones, aseg\u00farese de explicar todas las funciones y ventajas incluidas en cada una de ellas. <\/p>\n\n\n\n<p>Construir un sitio web informativo y de calidad <a href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noopener\" title=\"\">p\u00e1gina de precios<\/a> podr\u00eda aumentar su n\u00famero de conversiones.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"7qkaKeVc5tmEJLxQFIjySpMNg6rh4YbsX0OWnfUi1DCv\"><div class=\"responsive-video\"><iframe title=\"P\u00e1ginas de precios bonitas (funci\u00f3n MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Wwxtg8YBN-Y?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> Las p\u00e1ginas de precios bonitas son muy f\u00e1ciles de crear con Memberpress.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Make_Access_Rules\"><\/span>Paso 4: Establecer reglas de acceso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para mantener tu software seguro, debes asegurarte de que solo los miembros registrados puedan acceder a tus archivos. En MemberPress, puedes <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-content-protection-rules\/\" target=\"_blank\" rel=\"noopener\" title=\"\">proteja su producto mediante normas<\/a>. <\/p>\n\n\n\n<p>En <em>Reglas > A\u00f1adir nuevo<\/em>elige <em>Un solo archivo<\/em> como contenido protegido. A continuaci\u00f3n, seleccione el archivo que carg\u00f3 anteriormente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-1024x499.png\" alt=\"Configuraci\u00f3n de contenidos protegidos en MemberPress\" class=\"wp-image-48661\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-1024x499.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-768x374.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-1536x748.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-349x170.png 349w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-840x409.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-1216x592.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-1832x892.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-700x341.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content-1080x526.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Protected-Content.png 1856w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, puede a\u00f1adir el archivo a una membres\u00eda espec\u00edfica. Ver\u00e1 todos los diferentes niveles de suscripci\u00f3n que acaba de crear:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule.png\"><img decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-1024x641.png\" alt=\"Establecimiento de las condiciones de acceso a los abonos en MemberPress\" class=\"wp-image-48658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-1024x641.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-300x188.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-768x481.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-271x170.png 271w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-840x526.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-1092x684.png 1092w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-700x438.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule-1080x676.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Membership-Rule.png 1482w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Cuando hayas terminado, pulsa <em>Salvar la regla<\/em>. Ahora s\u00f3lo los usuarios que compraron esa membres\u00eda podr\u00e1n descargar su software. <\/p>\n\n\n\n<p>Puede seguir cargando archivos diferentes para las distintas afiliaciones.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">He aqu\u00ed una <strong>tutorial de v\u00eddeo<\/strong> para cuando est\u00e9s listo para sumergirte en el m\u00e1gico mundo de las reglas MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"1\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo proteger contenido en WordPress con MemberPress (Tutorial de reglas)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> c\u00f3mo proteger el contenido de tu sitio web con las reglas de MemberPress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Add_Licensing\"><\/span>Paso 5: A\u00f1adir licencias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que los usuarios compran su producto, puede darles una clave de licencia para activarlo. Esto puede ayudarle a <strong>gestionar licencias activas<\/strong> y <strong>prevenir la pirater\u00eda<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/software-license-manager\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Gestor de licencias de software<\/a> es un complemento gratuito para crear estas claves de licencia. Es una forma perfecta de controlar el uso de su software, y es <em>gratis<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-1024x329.png\" alt=\"Gestor de licencias de software\" class=\"wp-image-48662\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-1024x329.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-300x96.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-768x247.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-1536x493.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-529x170.png 529w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-840x270.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-1216x391.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-1832x588.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-700x225.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-156x50.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager-1080x347.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-License-Manager.png 1868w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Una de las cosas m\u00e1s interesantes del Gestor de licencias es que puede <strong>integrarlo en su propio producto<\/strong> Es decir, si usted mismo ha desarrollado el software. <\/p>\n\n\n\n<p>Por <a href=\"https:\/\/www.tipsandtricks-hq.com\/software-license-manager-plugin-for-wordpress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Integraci\u00f3n del gestor de licencias<\/a>, podr\u00e1s configurar autom\u00e1ticamente las claves de licencia para los nuevos clientes.<\/p>\n\n\n\n<p>Como alternativa, tambi\u00e9n puede <strong>crear licencias <strong>manualmente<\/strong> en WordPres<\/strong>s. Despu\u00e9s de instalar el plugin, vaya a <em>A\u00f1adir\/editar licencias<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-1024x728.png\" alt=\"A\u00f1adir una clave de licencia mediante el Gestor de licencias\" class=\"wp-image-48663\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-1024x728.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-300x213.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-768x546.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-1536x1092.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-2048x1455.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-239x170.png 239w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-840x597.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-963x684.png 963w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-1449x1030.png 1449w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-700x497.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-156x111.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/License-Manager-1080x767.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En esta p\u00e1gina, a\u00f1ada la informaci\u00f3n del cliente a una clave de licencia personalizada. Una vez que guarde estos cambios, la licencia aparecer\u00e1 en sus registros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Provide_Support_Services\"><\/span>Paso 6: Proporcionar servicios de apoyo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como propietario de una empresa de software, <a href=\"https:\/\/memberpress.com\/es\/blog\/best-practices-membership-customer-service\/\" target=\"_blank\" rel=\"noopener\" title=\"\">atenci\u00f3n al cliente<\/a> ser\u00e1 uno de los productos m\u00e1s importantes que ofrezca a sus clientes. <\/p>\n\n\n\n<p>Despu\u00e9s de todo, con una suscripci\u00f3n de software, sus clientes est\u00e1n pagando, en gran parte, por el acceso a la asistencia. <\/p>\n\n\n\n<p>As\u00ed que tendr\u00e1s que ser <strong>r\u00e1pido<\/strong>, <strong>receptivo<\/strong>y <strong>minucioso<\/strong>. Estar preparado para responder a preguntas sobre el producto y proporcionar estrategias de soluci\u00f3n de problemas para dificultades t\u00e9cnicas \u00fanicas. <strong>r\u00e1pidamente <\/strong>y <strong>eficientemente<\/strong>.<\/p>\n\n\n\n<p>Aqu\u00ed tiene <strong>4 formas b\u00e1sicas<\/strong> puede apoyar a los clientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear un <strong>base de conocimientos<\/strong><\/li>\n\n\n\n<li>Oferta 24\/7 <strong>atenci\u00f3n al cliente<\/strong><\/li>\n\n\n\n<li>Desarrollar y gestionar una colecci\u00f3n de <strong>preguntas m\u00e1s frecuentes (FAQ)<\/strong><\/li>\n\n\n\n<li>Considere la posibilidad de utilizar<strong> <a href=\"https:\/\/memberpress.com\/es\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noopener\" title=\"\">chat en directo<\/a><\/strong><a href=\"https:\/\/memberpress.com\/es\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> software<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e9d3a270d8a1a5e8b1d02d9601e28222\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\" target=\"_blank\" class=\"button button-blue center\">LEER >> C\u00f3mo crear una base de conocimientos o preguntas frecuentes para tu sitio web<\/a>\n<\/div>\n\n\n\n\n<p>Por ejemplo, puede presentar un <strong>p\u00e1gina del centro de ayuda<\/strong> en su sitio web. Aqu\u00ed puede proporcionar instrucciones de instalaci\u00f3n y otras gu\u00edas para principiantes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-1024x790.png\" alt=\"Servicios de asistencia inform\u00e1tica para Krisp\" class=\"wp-image-48664\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-1024x790.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-300x232.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-768x593.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-1536x1185.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-2048x1581.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-220x170.png 220w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-796x614.png 796w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-886x684.png 886w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-1335x1030.png 1335w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-671x518.png 671w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-156x120.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/Software-Support-Services-1080x834.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">El centro de ayuda del software de audio krisp.ai<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Tambi\u00e9n debe ofrecer a los clientes una forma de ponerse en contacto con usted directamente. Para ello, puede a\u00f1adir <a href=\"https:\/\/memberpress.com\/es\/blog\/add-a-contact-form-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">formularios de contacto<\/a>o un correo electr\u00f3nico comercial a su sitio web.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_b53ab1a37f3312f9f3e070da3ada6a49\" href=\"https:\/\/memberpress.com\/es\/blog\/add-a-help-desk-to-your-membership-website\/\" target=\"_blank\" class=\"button button-blue center\">LEER >> C\u00f3mo a\u00f1adir un servicio de asistencia t\u00e9cnica a su sitio MemberPress<\/a>\n<\/div>\n\n\n\n\n<p>Usted puede manejar todo esto con un s\u00f3lido <strong>plataforma de help desk<\/strong>. MemberPress se integra a la perfecci\u00f3n con muchas de las principales plataformas, por lo que ponerlo en marcha es un juego de ni\u00f1os. <\/p>\n\n\n\n<p>Aqu\u00ed tiene 3 de nuestros favoritos con <strong>integraciones oficiales de MemberPress<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/es\/addons\/help-scout\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ayuda Scout<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/addons\/zendesk\/\" target=\"_blank\" rel=\"noopener sponsored\" title=\"\">Zendesk<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/integrately.com\/integrations\/freshdesk\/memberpress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Freshdesk<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_outsourcing_live_support\"><\/span>Considere la posibilidad de externalizar la asistencia en directo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-1024x576.jpg\" alt=\"MemberPress y LTVplus para la externalizaci\u00f3n de la atenci\u00f3n al cliente\" class=\"wp-image-49664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/memberpress-and-ltvplus.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La externalizaci\u00f3n del soporte en directo es otra excelente opci\u00f3n, especialmente en los primeros d\u00edas. <\/p>\n\n\n\n<p>Para ello le recomendamos que eche un vistazo a <a href=\"https:\/\/memberpress.com\/go\/ltvplus\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">LTVplus<\/a>. Le ofrece una soluci\u00f3n de primera clase a un precio asequible.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/ltvplus\/main\/\" title=\"Enlace de afiliaci\u00f3n a LTVPlus\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">LTVplus<\/a> incluso tiene <strong>pago fallido <\/strong>y <strong>recuperaci\u00f3n de carritos abandonados <\/strong>servicios disponibles. Y ofrecen apoyo en <strong>cualquier idioma<\/strong> que existe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PRO_TIP_Kick_Start_Sales_with_Affiliate_Marketing\"><\/span><em>CONSEJO PROFESIONAL:<\/em> Impulse las ventas con el marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una de las cosas m\u00e1s incre\u00edbles de MemberPress es su producto hermano <a href=\"https:\/\/memberpress.com\/es\/addons\/easyaffiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1024x521.png\" alt=\"Captura de pantalla del plugin de gesti\u00f3n de programas de afiliaci\u00f3n Easy Affiliate para la p\u00e1gina de inicio de WordPress\" class=\"wp-image-49605\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Porque era<strong> desarrollado por el Equipo MemberPress<\/strong>, <a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Afiliaci\u00f3n f\u00e1cil<\/a> <strong>integra <\/strong>como mano a mano con MemberPress.<\/p>\n\n\n\n<p>Para que puedas crear tu propio <strong>equipo de ventas no asalariado <\/strong>nada m\u00e1s sacarlo de la caja.<\/p>\n\n\n\n<p>\u00bfA\u00fan mejor? A diferencia de utilizar una red de afiliados, usted paga <strong>cero comisiones de terceros<\/strong>. As\u00ed que aparte del merecido pago a los afiliados, usted <strong>qu\u00e9date con 100% de tus ingresos por ventas de afiliaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p>Como nueva empresa de productos de software, contar con un equipo de afiliados que promocionen tus productos podr\u00eda ser justo lo que tu empresa necesita para despegar con fuerza.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"r5\"><div class=\"responsive-video\"><iframe title=\"Primeros pasos con Easy Affiliate\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_kavEt-gpQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ver >> primeros pasos con Easy affiliate (complemento de programa de marketing de afiliados para WordPress)<\/figcaption><\/figure>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_9545b4f8d353d300925794b4bf89ffa9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-easy-affiliate-with-memberpress\/\" target=\"_blank\" class=\"button button-blue center\">LEER >> C\u00f3mo promocionar tu sitio web con marketing de afiliaci\u00f3n<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despu\u00e9s de desarrollar su primer producto de software, es posible que no sepa c\u00f3mo venderlo. <\/p>\n\n\n\n<p>Con <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>, puedes crear planes de suscripci\u00f3n, anunciar las caracter\u00edsticas de tu producto y habilitar las descargas despu\u00e9s de las compras. <\/p>\n\n\n\n<p>En resumen, as\u00ed es como cualquiera (\u00a1incluido usted!) puede iniciar un negocio de software y vender software en l\u00ednea:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cree su sitio web en WordPress.<\/li>\n\n\n\n<li>Visite <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Cargue su software con el bot\u00f3n <a href=\"https:\/\/memberpress.com\/es\/addons\/downloads\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Descargas<\/a> complemento.<\/li>\n\n\n\n<li>Cree planes de suscripci\u00f3n de software.<\/li>\n\n\n\n<li>Establezca normas de acceso.<\/li>\n\n\n\n<li>A\u00f1adir licencias mediante <a href=\"https:\/\/wordpress.org\/plugins\/software-license-manager\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gestor de licencias de software<\/a>. <\/li>\n\n\n\n<li>Prestar servicios de apoyo.<\/li>\n\n\n\n<li>Empiece a comercializar su producto (quiz\u00e1 con su propio equipo de <a href=\"https:\/\/memberpress.com\/es\/addons\/easyaffiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">afiliados<\/a>!).<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>\u00a1Consigue MemberPress ahora!<\/h3>\n\t\t\t<div><p>Configure su empresa de software y prep\u00e1rela para vender en menos de un d\u00eda.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>So you developed a new software. It\u2019s hot off the presses and ready to roll. You probably already know you can sell it online through a monthly or yearly subscription. However, what you might not know is how the heck to do it. Fortunately, with WordPress and MemberPress, you can sell your software subscriptions online [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":49557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to start a software business\r\n\r\nFor this article, we're talking to people who've got a software idea (or who've already developed a software product), and they want to know how to market and sell subscriptions to that software.\r\n\r\n-We want to show them how they can do that with WordPress + MemberPress.\r\n-Krisp.ai uses MemberPress to sell their software product, so you can use them as an example in any way you like, and include a link to their site: https:\/\/krisp.ai\/\r\n-Essentially, we want to propose they use the same business model we use to sell MemberPress (but you don't need to make that explicit).\r\n-In the \"tools you need\" section, please use this software licensing plugin https:\/\/wordpress.org\/plugins\/software-license-manager\/\r\n-Please make it as thorough as possible (e.g., include a section on support services)","footnotes":""},"categories":[658,134,94,854],"tags":[110,825,48,140],"class_list":{"0":"post-47308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-marketing","10":"category-use-case","11":"tag-affiliate-marketing","12":"tag-selling","13":"tag-subscriptions","14":"tag-writing-software","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Do you want to sell subscriptions to your software? 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