{"id":49966,"date":"2023-05-25T05:00:00","date_gmt":"2023-05-25T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=49966"},"modified":"2024-03-13T10:49:26","modified_gmt":"2024-03-13T14:49:26","slug":"how-i-doubled-my-membership-site-income","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-i-doubled-my-membership-site-income\/","title":{"rendered":"C\u00f3mo dupliqu\u00e9 los ingresos de mi sitio web de socios con un simple cambio"},"content":{"rendered":"<p><strong><em>Paul Browning, creador de MemberPress desde hace mucho tiempo, comparte el sencillo secreto que llev\u00f3 su negocio de afiliaci\u00f3n al siguiente nivel.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d54fcb118b7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d54fcb118b7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-i-doubled-my-membership-site-income\/#Getting_Going\" >Ponerse en marcha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-i-doubled-my-membership-site-income\/#Hitting_the_Wall\" >Golpearse contra el muro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-i-doubled-my-membership-site-income\/#Turning_to_Marketing\" >Pasar al marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-i-doubled-my-membership-site-income\/#My_Acres_of_Diamonds_Moment\" >Mi momento Acres of Diamonds<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-i-doubled-my-membership-site-income\/#More_ways_to_pay_can_make_the_difference\" >M\u00e1s formas de pago pueden marcar la diferencia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-i-doubled-my-membership-site-income\/#My_Simple_Fix\" >Mi soluci\u00f3n sencilla<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-i-doubled-my-membership-site-income\/#Wrap_Up\" >Resumen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u00bfHa o\u00eddo hablar de un libro llamado <em>Acres de diamantes<\/em> de Russell H. Conwell? Puede que no, teniendo en cuenta que se public\u00f3 en 1921.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\" alt=\"Portada del libro Acres of Diamonds\" class=\"wp-image-54785\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-300x300.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-150x150.jpg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-170x170.jpg 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-518x518.jpg 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-156x156.jpg 156w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p>En los a\u00f1os 90, tuve la suerte de escuchar la historia contada en una serie de cintas de casete motivacionales llamadas <em>Liderar el campo <\/em>por Earl Nightingale.<\/p>\n\n\n\n<p><em>Acres de diamantes<\/em> es una par\u00e1bola. Cuenta la historia de un granjero que oye que se puede hacer una fortuna con los diamantes. Aunque su explotaci\u00f3n es rentable, no quiere que la responsabilidad le frene, as\u00ed que vende al mejor postor. <\/p>\n\n\n\n<p>El granjero busca por todo el mundo, pero nunca encuentra un solo diamante. Al cabo de muchos a\u00f1os, muere con las manos vac\u00edas.<\/p>\n\n\n\n<p>Mientras tanto, un d\u00eda, cavando, el nuevo granjero descubre una mina de diamantes justo en la misma propiedad que el antiguo granjero hab\u00eda abandonado para perseguir su sue\u00f1o de encontrar diamantes.<\/p>\n\n\n\n<p>The moral of the story is obvious, and my point in telling it is this: my first membership site became an \u201cAcres of Diamonds\u201d tale of its own. <\/p>\n\n\n\n<p>Casi me pierdo buscando la pr\u00f3xima gran cosa para hacer crecer mi negocio online, cuando en realidad estaba escondida justo bajo mis pies.<\/p>\n\n\n\n<p>Casi pierdo mi mina de diamantes, pero t\u00fa no tienes por qu\u00e9 hacerlo. \u00a1Sigue leyendo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Going\"><\/span>Ponerse en marcha<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Llevo usando MemberPress desde su lanzamiento a principios de los a\u00f1os 2000. Eso son unas cinco d\u00e9cadas en a\u00f1os de Internet, creo. Fui uno de los primeros clientes, y hace poco encontr\u00e9 la primera versi\u00f3n que instal\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fMHi54vDL893gN9zAKLq6jhbCFawmVrrXC0-h3VNNw1AJPauvEOXkeulNlWzkliddDYZz0kPewe-zpSSDlWrEIEIJRhvmx5uziuArxsJOOh9AcfvHHj2wWzdxyo_8fPUmnW2MJkmjr6-OxKo9wP08A\" alt=\"\"\/><\/figure>\n\n\n\n<p>Por aquel entonces, se trataba principalmente de una pasarela de pago y un conjunto de reglas bien dise\u00f1adas para proteger las p\u00e1ginas. Te lo descargabas, te entregaban un enorme manual en l\u00ednea y a funcionar. <\/p>\n\n\n\n<p>Estoy seguro de que el equipo de MemberPress estar\u00e1 de acuerdo: Al principio, la curva de aprendizaje fue muy pronunciada, tanto para el equipo como para los clientes.\u00a0<\/p>\n\n\n\n<p>Unas semanas m\u00e1s tarde (y varios tickets de soporte), ten\u00eda mi sitio web en funcionamiento, y empec\u00e9 a hacer crecer mi base de miembros. En 2013, <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sitios web de afiliaci\u00f3n<\/a> eran un concepto bastante nuevo, por lo que hab\u00eda poca competencia, independientemente del nicho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hitting_the_Wall\"><\/span>Golpearse contra el muro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las cosas iban muy bien al principio. Pero entonces me top\u00e9 con un muro. <\/p>\n\n\n\n<p>El n\u00famero de nuevas afiliaciones empez\u00f3 a disminuir. Y lo que es peor, el n\u00famero de miembros activos disminu\u00eda. <\/p>\n\n\n\n<p>Me di cuenta de que si no tomaba medidas, y las tomaba con rapidez, no pasar\u00eda mucho tiempo antes de que mi sitio web de afiliaci\u00f3n dejara de ser mi principal fuente de ingresos. <\/p>\n\n\n\n<p>Tendr\u00eda que buscarme un trabajo. Y como odio trabajar por cuenta ajena, hab\u00eda que evitarlo a toda costa.<\/p>\n\n\n\n<p>Sab\u00eda que para tener un sitio de afiliaci\u00f3n de \u00e9xito, tendr\u00eda que lanzarme. As\u00ed que me puse a comercializar mi sitio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_to_Marketing\"><\/span>Pasar al marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg\" alt=\"Comercializar una empresa de afiliaci\u00f3n\" class=\"wp-image-54786\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1025x684.jpg 1025w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1080x721.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Comercializar con \u00e9xito un sitio web de socios<\/a> es mitad habilidad y mitad arte. Lo que funciona para otros puede no funcionar para ti, y lo que atrae a tu nicho puede no atraer a otro.<\/p>\n\n\n\n<p>No voy a entrar aqu\u00ed en todos los m\u00e9todos de marketing disponibles, pero le dir\u00e9 que empec\u00e9 explorando <strong>pago por clic (PPC)<\/strong>.<\/p>\n\n\n\n<p>Existen muchos canales de PPC. Google Adwords (ahora llamado <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Anuncios Google<\/a>) era el grande en ese momento, pero tambi\u00e9n estaban Facebook, Reddit Ads, Amazon, YouTube, Instagram y un mont\u00f3n de otros.<\/p>\n\n\n\n<p>Puede que el marketing PPC no sea adecuado para usted. E incluso si lo es, como propietario de una peque\u00f1a empresa, es probable que se vea limitado a uno o dos canales. Y tendr\u00e1s que aprender a utilizar la plataforma.<\/p>\n\n\n\n<p>Luego tendr\u00e1 que hacer pruebas cuidadosamente para ver si los anuncios pueden reportarle beneficios y cu\u00e1les. A menos que puedas permitirte contratar a un experto.<\/p>\n\n\n\n<p>Pero despu\u00e9s de trabajar con varios expertos en plataformas, incluidos representantes de Facebook y Google Adwords, ninguno de ellos pudo ayudarme a utilizar su plataforma para obtener beneficios. <\/p>\n\n\n\n<p>Ni siquiera para convertir un d\u00f3lar en un d\u00f3lar diez. El equipo de Facebook lleg\u00f3 a sugerir que mi sitio web era el culpable de los malos resultados de los anuncios. Puede que s\u00ed, puede que no.<\/p>\n\n\n\n<p>Either way, it was after this agonizing effort that I had\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Acres_of_Diamonds_Moment\"><\/span>Mi momento Acres of Diamonds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg\" alt=\"Ilustraci\u00f3n de un momento &quot;aha\" class=\"wp-image-54787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-768x461.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-840x504.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1140x684.jpg 1140w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-700x420.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1080x648.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Decid\u00ed contratar a un \u00faltimo aut\u00f3nomo para darle una oportunidad a Facebook Ads. Estaba seguro de que me faltaba alguna t\u00e9cnica secreta para descubrir los enormes beneficios que promet\u00edan las p\u00e1ginas de marketing PPC. <\/p>\n\n\n\n<p>Alerta de spoiler: no lo hab\u00eda hecho.\u00a0<\/p>\n\n\n\n<p>Freelancer en mano, planifiqu\u00e9 la campa\u00f1a, establec\u00ed mis palabras clave, realic\u00e9 pruebas de divisi\u00f3n y volv\u00ed a segmentar. Pero no obtuve beneficios. Peor a\u00fan, no llegu\u00e9 al punto de equilibrio y, aunque <em>hizo <\/em>convertir a algunos clientes, estaba en p\u00e9rdidas.<\/p>\n\n\n\n<p>El experto en anuncios que contrat\u00e9 decidi\u00f3 revisar mi sitio web para ver si hab\u00eda alguna barrera a\u00fan inadvertida que impidiera a la gente unirse. <\/p>\n\n\n\n<p>Hicimos algunos retoques aqu\u00ed y all\u00e1, como mover mi garant\u00eda a una posici\u00f3n m\u00e1s prominente y a\u00f1adir algunos logotipos de seguridad. <\/p>\n\n\n\n<p>Pero me hizo una sugerencia improvisada que dio un vuelco a todo mi negocio. De hecho, me arrepiento de no haberlo hecho desde el principio.<\/p>\n\n\n\n<p>Hab\u00eda cometido el error de <strong>suponiendo que todos mis socios quisieran afiliarse utilizando tarjetas de d\u00e9bito o cr\u00e9dito<\/strong>. Nunca hab\u00eda pensado que muchos clientes podr\u00edan preferir otro m\u00e9todo de pago. <\/p>\n\n\n\n<p>Los diamantes hab\u00edan estado ocultos a plena vista todo el tiempo.<\/p>\n\n\n\n<p>Aunque nunca me ayud\u00f3 a obtener beneficios con Facebook Ads, la sugerencia del aut\u00f3nomo de <strong>a\u00f1adir otra pasarela de pago <\/strong>cambi\u00f3 mi negocio de la noche a la ma\u00f1ana.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_ways_to_pay_can_make_the_difference\"><\/span>M\u00e1s formas de pago pueden marcar la diferencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seguro que ya lo sabes, pero es muy f\u00e1cil <a href=\"https:\/\/memberpress.com\/es\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a\u00f1adir varias pasarelas de pago en los ajustes de MemberPress<\/a>. Por supuesto, puede tener una pasarela para tarjetas de cr\u00e9dito, pero tambi\u00e9n existe la opci\u00f3n de incluir <a href=\"https:\/\/memberpress.com\/es\/addons\/paypal\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PayPal<\/strong><\/a><strong> <\/strong>adem\u00e1s o como alternativa.<\/p>\n\n\n\n<p>Y es un acierto hacerlo.<\/p>\n\n\n\n<p>En primer lugar, mi experiencia me ense\u00f1\u00f3 que hay un amplio segmento de clientes que prefiere PayPal por una raz\u00f3n espec\u00edfica.<\/p>\n\n\n\n<p>PayPal no requiere en absoluto que los compradores faciliten datos bancarios o de la tarjeta de pago. De hecho, para autorizar una transacci\u00f3n, el cliente solo tiene que introducir los datos de su cuenta PayPal una vez.<\/p>\n\n\n\n<p>En segundo lugar, PayPal es una pasarela masiva. En el momento de escribir esto, casi <a href=\"https:\/\/www.demandsage.com\/paypal-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">430 millones de personas utilizan activamente PayPal<\/a> en todo el mundo. Eso es un acre de <em>clientes<\/em>!<\/p>\n\n\n\n<p>Adem\u00e1s, para el propietario de un sitio web de afiliaci\u00f3n, PayPal funciona del mismo modo que un pago con tarjeta. Puede realizar reembolsos desde su sitio web, cancelar suscripciones, etc. <\/p>\n\n\n\n<p>Su cliente tambi\u00e9n puede acceder a su cuenta de afiliaci\u00f3n en cualquier momento para darse de baja, o hacerlo a trav\u00e9s de su cuenta PayPal.<\/p>\n\n\n\n<p>Por si fuera poco, PayPal ofrece protecci\u00f3n al comprador, mediaci\u00f3n y autenticaci\u00f3n fuerte para las cuentas. \u00bfQui\u00e9n lo iba a decir?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Simple_Fix\"><\/span>Mi soluci\u00f3n sencilla<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\"><img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de paypal\" class=\"wp-image-38016\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-700x368.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-156x82.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Quer\u00eda poner la pasarela PayPal a disposici\u00f3n de los nuevos usuarios, pero tambi\u00e9n de los antiguos clientes y lectores del bolet\u00edn que a\u00fan no se hab\u00edan unido a mi sitio.<\/p>\n\n\n\n<p>As\u00ed que empec\u00e9 con un correo electr\u00f3nico de anuncio a mis m\u00e1s de 80.000 suscriptores de correo electr\u00f3nico. (Tal vez repase el <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-a-subscription-newsletter\/\" target=\"_blank\" rel=\"noopener\" title=\"\">el poder de las campa\u00f1as de boletines<\/a> en otro post alg\u00fan d\u00eda)<\/p>\n\n\n\n<p>Cuando me levant\u00e9 a la ma\u00f1ana siguiente de enviar el anuncio, los resultados fueron abrumadores. Esperaba tener unos pocos interesados, pero mi base de miembros y los ingresos del sitio web <em>duplicado<\/em> en el lapso de unas pocas horas.<\/p>\n\n\n\n<p>Por un coste cero y un esfuerzo casi nulo, hab\u00eda transformado mi negocio de la noche a la ma\u00f1ana.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Resumen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So there you have it\u2026 my acres of diamonds (or, more aptly, acres of <em>clientes <\/em>cuento). La simple incorporaci\u00f3n de una pasarela de pago acab\u00f3 siendo lo que marc\u00f3 la diferencia en mi negocio online. <\/p>\n\n\n\n<p>The moral of my story is threefold: When it comes to your business\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nunca suponga<\/li>\n\n\n\n<li>Consulte siempre a los expertos<\/li>\n\n\n\n<li>Nunca subestimes el poder de las soluciones sencillas<\/li>\n<\/ol>\n\n\n\n<p>Tener la mente abierta, los ojos bien abiertos y estar dispuesto a cuestionar tus suposiciones podr\u00eda ser la peque\u00f1a diferencia que tu empresa necesita para crecer.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Long-time MemberPress creator Paul Browning shares the simple secret that took his membership business to the next level. Have you ever heard of a book called Acres of Diamonds by Russell H. Conwell? You may not have, considering it was published in 1921. Back in the \u201990s, I was lucky enough to have heard the [\u2026]<\/p>\n","protected":false},"author":200,"featured_media":54791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"BY PAUL BROWNING\r\nDOC: https:\/\/docs.google.com\/document\/d\/1YV8WJLfHc6WZSjbZKuovifkJ-O7TSObf\/edit?usp=sharing&ouid=112078548558936139366&rtpof=true&sd=true","footnotes":""},"categories":[69],"tags":[840,260,1086],"class_list":{"0":"post-49966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-payment-gateways","9":"tag-paypal","10":"tag-ugc","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how highly successful MemberPress creator Paul Browning made a simple change to his membership site that took his business to the next level.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul Browning\"\/>\n\t<meta name=\"keywords\" content=\"how to succeed,small changes to 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