\n\n $\"Ideas$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>Introducci\u00f3n a los programas de fidelizaci\u00f3n<\/span><\/h2>\n\n\n\n
Un programa de fidelizaci\u00f3n es un modelo de negocio en el que usted premiar a los clientes<\/a> por volver a tu p\u00e1gina web (o tienda) o por realizar determinadas acciones. Por ejemplo, podr\u00edas\u2026<\/p>\n\n\n\n
\n
Recompensar a los nuevos afiliados por abrir una cuenta<\/li>\n\n\n\n
Recompensar a los afiliados por renovar su afiliaci\u00f3n<\/li>\n\n\n\n
Ofrezca ventajas a los estudiantes que completen un curso o superen un determinado umbral de puntuaci\u00f3n en un examen.<\/li>\n\n\n\n
Recompensar a los antiguos clientes que vuelvan y hagan otra compra<\/li>\n<\/ul>\n\n\n\n
Ese tipo de cosas.<\/p>\n\n\n\n
En cuanto al \u00faltimo m\u00e9todo, uno de los m\u00e1s populares consiste en permitir a los compradores acumular puntos con cada compra.<\/p>\n\n\n\n
Las recompensas pueden ser muy variadas. Por ejemplo productos gratuitos<\/strong>, acceso anticipado a las ventas<\/strong>, cupones exclusivos<\/strong>, puntos<\/strong>, insignias<\/strong>y cualquier otra cosa que se te ocurra. <\/p>\n\n\n\n
En resumidas cuentas, recompensar a los visitantes les ofrece un incentivo para realizar una compra, renovar un plan o afiliarse. <\/p>\n\n\n\n
En otras palabras, los programas de fidelizaci\u00f3n son rentables<\/em><\/strong>.<\/p>\n\n\n
\n
$\"Un$ <\/a>
el programa dsw vip ofrece a sus miembros descuentos regulares, env\u00edos gratuitos y bonificaciones por devoluci\u00f3n de dinero.<\/figcaption><\/figure>\n<\/div>\n\n\n
En mejorar los \u00edndices de retenci\u00f3n<\/a> y generar confianza. Adem\u00e1s, son una forma estupenda de mantener a los clientes interesados en tu negocio.<\/p>\n\n\n\n
Por ejemplo, puede crear juegos y concursos divertidos para dar a los clientes la oportunidad de acumular m\u00e1s puntos. De este modo, podr\u00e1 diferenciar su empresa de la competencia. <\/p>\n\n\n\n
Pero no solo eso: recompensar a los clientes fieles demuestra que valoras la atenci\u00f3n al cliente. Es una forma estupenda de dar las gracias y mostrar tu agradecimiento. Como resultado, estar\u00e1s mejor preparado para mantener relaciones s\u00f3lidas con los clientes.<\/p>\n\n\n\n
Herramientas necesarias para crear un programa de fidelizaci\u00f3n<\/h2>\n\n\n\n
Antes de empezar, aqu\u00ed tiene algunas herramientas para principiantes que puede utilizar para crear su programa de fidelizaci\u00f3n de forma r\u00e1pida y sencilla.<\/p>\n\n\n\n
<\/span>WordPress<\/span><\/h3>\n\n\n\n
WordPress<\/a> es un sistema de gesti\u00f3n de contenidos (CMS) de c\u00f3digo abierto ideal para crear y publicar contenidos.<\/p>\n\n\n
\n
$\"WordPress\"$ <\/a><\/figure>\n<\/div>\n\n\n
Como es tan f\u00e1cil de usar, resulta que tambi\u00e9n es el CMS m\u00e1s popular del mundo. As\u00ed que puedes f\u00e1cilmente instala WordPress t\u00fa mismo<\/a> gratis.<\/p>\n\n\n\n
Si prefieres no configurarlo t\u00fa mismo, tampoco hay ning\u00fan problema. Hay un mont\u00f3n de planes de alojamiento web de alta calidad<\/a> incluyen instalaciones autom\u00e1ticas de WordPress como parte del trato. <\/p>\n\n\n\n
Una vez que hayas configurado WordPress, podr\u00e1s utilizarlo para crear una p\u00e1gina web para tu empresa (y un programa de fidelizaci\u00f3n). Como WordPress es muy flexible, te permite a\u00f1adir entradas de blog, p\u00e1ginas de destino, archivos digitales, im\u00e1genes, cupones y muchas cosas m\u00e1s.<\/p>\n\n\n\n
<\/span>MemberPress<\/span><\/h3>\n\n\n\n
Una vez instalado WordPress, puedes utilizar plugins para ampliar las funciones de tu p\u00e1gina web. <\/p>\n\n\n\n
MemberPress<\/a> es un plugin premium todo-en-uno que le permite crear un sitio de membres\u00eda completo o le permite a\u00f1adir funciones de suscripci\u00f3n a su sitio existente.<\/p>\n\n\n
\n
$\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
MemberPress es, sin duda, la mejor opci\u00f3n para crear y gestionar un programa de fidelizaci\u00f3n en WordPress. Es r\u00e1pido y sencillo.<\/p>\n\n\n\n
Puede establecer varios niveles si desea ofrecer un programa de fidelizaci\u00f3n escalonado. Adem\u00e1s, puede restringir el acceso (o de pago) sus mejores contenidos<\/a>y que s\u00f3lo est\u00e9 disponible para sus miembros VIP.<\/p>\n\n\n\n
Y lo que es mejor, MemberPress es muy f\u00e1cil de instalar. Despu\u00e9s de elija su plan<\/a>s\u00f3lo tiene que ir a Complementos > A\u00f1adir nuevo<\/em> en su panel de WordPress. A continuaci\u00f3n, suba el archivo del plugin.<\/p>\n\n\n\n
<\/span>MyCred<\/span><\/h3>\n\n\n\nMyCred<\/a> Es un complemento de gamificaci\u00f3n que se integra a la perfecci\u00f3n con MemberPress. Te permite crear un programa de fidelizaci\u00f3n basado en puntos que, sin duda, entretendr\u00e1 y captar\u00e1 la atenci\u00f3n de tu p\u00fablico.<\/p>\n\n\n
\n
$\"Complemento$ <\/a><\/figure>\n<\/div>\n\n\n
MyCred te permite recompensar a tus clientes con puntos, insignias, cupones y mucho m\u00e1s. Para empezar, tendr\u00e1s que instalar y activar el Complemento MemberPress MyCred<\/a> desde el panel de control de WordPress. <\/p>\n\n\n\n
<\/span>C\u00f3mo crear un programa de fidelizaci\u00f3n con WordPress (7 estrategias)<\/span><\/h2>\n\n\n\n
Ahora que ya tienes todas las herramientas que necesitas, \u00a1veamos siete estrategias sencillas (pero eficaces) para crear un programa de fidelizaci\u00f3n de clientes con WordPress!<\/p>\n\n\n\n
<\/span>1. Crear niveles de programa<\/span><\/h3>\n\n\n\n
Una forma excelente de dise\u00f1ar su programa de fidelizaci\u00f3n es con varios niveles premium. Es lo que se denomina un programa de fidelizaci\u00f3n escalonado. <\/p>\n\n\n\n
No es de extra\u00f1ar que los programas de fidelizaci\u00f3n por niveles sean tan populares, ya que tienen un Retorno de la inversi\u00f3n (ROI) 1,8 veces superior<\/a>. Tambi\u00e9n le permiten identificar y segmentar a sus clientes m\u00e1s valiosos.<\/p>\n\n\n\n
Los programas escalonados tambi\u00e9n tienen la ventaja de generar FOMO, lo que puede motivar a los clientes a optar por los niveles superiores. <\/p>\n\n\n\n
Aun as\u00ed, es una buena idea que tu programa sea accesible para todo el mundo (al menos en el fondo). De esta forma, quienes no puedan permitirse gastar demasiado tambi\u00e9n podr\u00e1n participar.<\/p>\n\n\n\n
Afortunadamente, con MemberPress puedes crear este tipo de estructura de programa de fidelizaci\u00f3n con facilidad. Para empezar, tendr\u00e1s que configurar varias opciones de afiliaci\u00f3n:<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, puede crear grupos y <a href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noopener\" title=\"generar una p\u00e1gina de precios\">generar una p\u00e1gina de precios<\/a>: <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"z4FaVkveHmEb8629CcoLh3RNISDj1luGWXUfxnMTQgOKrwdsqAJYByt0ZiPp\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear un grupo en MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wzO_lnLl6Lc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De este modo, los usuarios pueden subir y bajar de categor\u00eda entre los niveles de su programa. Tambi\u00e9n facilita a los clientes la comparaci\u00f3n de los distintos niveles y ventajas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, los clientes que se encuentren en el nivel m\u00e1s alto del programa pueden recibir descuentos mayores o m\u00e1s productos de regalo. Por \u00faltimo, es recomendable configurar reglas para restringir el acceso al contenido de tu sitio web:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"JTU108ABCwNPzMzc3aaqnT8jVEpPQq1nbkxSDSfrgHNsGFh0o5vQHpK6jfl6gVb3yiuA9RdUtmOK9Y\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo proteger contenido en WordPress con MemberPress (Tutorial de reglas)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de una funci\u00f3n \u00fatil si planea ofrecer contenido premium dentro de su programa, como art\u00edculos, seminarios web o cursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Up_a_Points_System\"><\/span>2. Establecer un sistema de puntos <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Establecer un sistema de puntos permite a los clientes obtener reconocimiento y recibir recompensas por sus esfuerzos. Aunque los puntos pueden ser una gran opci\u00f3n, tambi\u00e9n puedes premiar a los miembros con insignias, rangos, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mejor manera de empezar es utilizar el Addon MemberPress de MyCred. De este modo, podr\u00e1 <a href=\"https:\/\/memberpress.com\/es\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a\u00f1ada funciones de gamificaci\u00f3n a su programa de fidelizaci\u00f3n<\/a> y crear un sistema din\u00e1mico de gesti\u00f3n de puntos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png\" alt=\"Plugin MyCred\" class=\"wp-image-52346\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-768x294.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1536x589.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-2048x785.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-444x170.png 444w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-840x322.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1216x466.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1832x702.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-700x268.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1080x414.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Una de las razones por las que esto resulta tan eficaz es que puede hacer que tu programa sea m\u00e1s atractivo y entretenido. Por ejemplo, puedes crear tablas de clasificaci\u00f3n en las que los miembros puedan presumir de cu\u00e1ntos puntos han conseguido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, hay muchas acciones diferentes que pueden dar lugar a la obtenci\u00f3n de puntos en su sitio. Por ejemplo, puede conceder puntos cuando se crea una nueva afiliaci\u00f3n o cuando se renueva una afiliaci\u00f3n existente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Start_a_Referral_Program\"><\/span>3. Inicie un programa de recomendaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En lo que respecta al modelo de negocio de fidelizaci\u00f3n, otra estrategia \u00fatil es <a href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"iniciar un programa de recomendaci\u00f3n\">iniciar un programa de recomendaci\u00f3n<\/a>. De este modo, los clientes que recomienden su empresa podr\u00e1n obtener beneficios especiales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, quiz\u00e1 te interese pagar a los clientes por las recomendaciones que hagan; en ese caso, estar\u00edas creando un programa de afiliados. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing de afiliaci\u00f3n<\/a> es una buena manera de <a href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"ampl\u00ede su negocio\">ampl\u00ede su negocio<\/a> y atraer a nuevos clientes. Un programa de afiliaci\u00f3n tambi\u00e9n es muy f\u00e1cil de configurar y gestionar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, te permite establecer relaciones estrechas y significativas con tus socios. Para poner en marcha tu programa de recomendaciones, tendr\u00e1s que utilizar una plataforma como <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png\" alt=\"Afiliaci\u00f3n f\u00e1cil\" class=\"wp-image-52284\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Una vez instalado, puedes utilizar Easy Affiliate para generar enlaces de recomendaci\u00f3n para tus miembros. De esta forma, ellos podr\u00e1n compartir su URL de afiliado personalizada con las personas a las que recomiendan, y t\u00fa podr\u00e1s hacer un seguimiento de qui\u00e9n realiza realmente una compra o se une a tu programa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, puede pagar a los afiliados una comisi\u00f3n o una cuota fija por cada recomendaci\u00f3n acertada: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals.png\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png\" alt=\"Pague a sus afiliados por sus recomendaciones con Easy Affiliate\" class=\"wp-image-52282\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1536x745.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-2048x994.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1216x590.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1832x889.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1080x524.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, si vas a recompensar a los miembros de otras formas, puedes establecer el importe en \u201c0\u201d. Por ejemplo, puedes recompensar a los miembros con cupones, contenido premium o puntos de fidelidad. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Webinars_to_Your_Program\"><\/span>4. A\u00f1ada seminarios web a su programa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque puede recompensar a sus clientes con regalos monetarios y ofertas, quiz\u00e1 prefiera ofrecer algo totalmente \u00fanico. Por ejemplo, puede crear un programa de fidelizaci\u00f3n escalonado en el que sus mejores clientes puedan acceder a contenidos premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ese es el caso, los seminarios web son uno de los tipos de contenido m\u00e1s atractivos que puedes ofrecer. Este formato te brinda la oportunidad de formar e inspirar a tu p\u00fablico. Adem\u00e1s, el car\u00e1cter interactivo de los seminarios web tambi\u00e9n te permite establecer v\u00ednculos m\u00e1s personales con tus miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, es una estrategia muy flexible. Como eres t\u00fa quien decide la fecha, la hora y otros detalles, podr\u00e1s elegir la opci\u00f3n que mejor se adapte a ti. Por ejemplo, si eres un influencer en redes sociales y tienes un trabajo de 9 a 5, quiz\u00e1 prefieras una sesi\u00f3n de preguntas y respuestas en directo durante el fin de semana:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png\" alt=\"Un ejemplo de seminario web\" class=\"wp-image-52335\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-768x434.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1536x869.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-301x170.png 301w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-840x475.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1209x684.png 1209w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1821x1030.png 1821w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1080x611.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png 1961w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, si eres l\u00edder en tu sector, quiz\u00e1 tambi\u00e9n te interese organizar conferencias. En este caso, puedes grabar tus v\u00eddeos para que est\u00e9n disponibles a cualquier hora del d\u00eda. Esto resulta m\u00e1s c\u00f3modo para tus clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, tendr\u00e1s que instalar MemberPress. A continuaci\u00f3n, podr\u00e1s vincular nuestro complemento con <a href=\"https:\/\/memberpress.com\/es\/addons\/?s=webinar\" target=\"_blank\" rel=\"noopener\" title=\"muchos plugins compatibles\">uno de los plugins de webinar compatibles<\/a> que ofrecemos. Por ejemplo, puede <a href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crear un seminario web<\/a> con <a href=\"https:\/\/memberpress.com\/es\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Crowdcast<\/a> para celebrar sesiones interactivas. O, <a href=\"https:\/\/memberpress.com\/es\/addons\/gotowebinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">GoTo Webinar<\/a> es una gran opci\u00f3n para las conferencias virtuales. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Members-Only_Podcast\"><\/span>5. Crear un podcast s\u00f3lo para miembros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La popularidad de los podcasts ha crecido r\u00e1pidamente en los \u00faltimos a\u00f1os. Por ejemplo, 82 millones de personas <a href=\"https:\/\/www.statista.com\/topics\/3170\/podcasting\/#topicOverview\" target=\"_blank\" rel=\"noopener\" title=\"\">escuchar un podcast<\/a> en 2021. Es m\u00e1s, se prev\u00e9 que esta cifra alcance los 100 millones en 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, un podcast puede ser un gran complemento para su programa de fidelizaci\u00f3n. Con MemberPress, puede configurarlo para que sus clientes m\u00e1s fieles puedan desbloquear contenidos de audio exclusivos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crear un podcast<\/a>, tendr\u00e1s que a\u00f1adir un complemento de podcasting a tu sitio web. El <a href=\"https:\/\/memberpress.com\/es\/addons\/seriously-simple-podcasting-castos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integraci\u00f3n de Castos<\/a> es una excelente opci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png\" alt=\"Plugin Castos\" class=\"wp-image-52349\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-768x315.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1536x631.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-2048x841.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-414x170.png 414w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-840x345.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1216x499.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1832x752.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-700x287.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1080x444.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Se trata de un complemento gratuito que te permite automatizar todo el proceso de gesti\u00f3n de suscriptores y crear una comunidad din\u00e1mica. Por ejemplo, puedes configurar tu programa de fidelizaci\u00f3n para que, cuando un cliente se registre, se le a\u00f1ada autom\u00e1ticamente a tu podcast como suscriptor privado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Offer_VIP_Deals\"><\/span>6. Ofrecer ofertas VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las recompensas no monetarias pueden resultar muy eficaces, pero quiz\u00e1 prefieras ofrecer incentivos econ\u00f3micos para animar a los clientes a unirse a tu programa de fidelizaci\u00f3n. Si en tu negocio no es posible pagar comisiones, siempre puedes ofrecer ofertas VIP exclusivas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png\" alt=\"Un ejemplo de programa de fidelizaci\u00f3n con ofertas VIP\" class=\"wp-image-52342\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1536x761.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-343x170.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-840x416.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1216x602.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1832x908.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-700x347.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1080x535.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png 1861w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, solo necesitas MemberPress para incorporar esta funcionalidad a tu sitio web. Una vez que hayas <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"cre\u00f3 su c\u00f3digo de cup\u00f3n\">cre\u00f3 sus c\u00f3digos de cup\u00f3n<\/a>puede enviarlos a los clientes cuando se inscriban en su programa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, para mantener el inter\u00e9s de los afiliados, puede ofrecerles descuentos cuando ganen una determinada cantidad de puntos. Tambi\u00e9n puede premiar a los clientes cuando pasen al siguiente nivel del programa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede hacer que los cupones est\u00e9n disponibles en el panel de control del cliente, o puede integrar su sitio con un <a href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"proveedor de email marketing\">proveedor de email marketing<\/a>. De esta forma, podr\u00e1s enviar ofertas directamente a las bandejas de entrada de tus socios. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Create_a_Resource_Library\"><\/span>7. Crear una biblioteca de recursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una biblioteca de recursos es una excelente manera de organizar y almacenar toneladas de materiales para sus miembros. Cuando el contenido es f\u00e1cil de encontrar, acceder y ver, se crea una experiencia de usuario (UX) estelar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, quiz\u00e1 quieras recopilar materiales digitales como libros electr\u00f3nicos, grabaciones de seminarios web, entradas de blog, recetas, listas de verificaci\u00f3n, gu\u00edas y mucho m\u00e1s. De esta forma, cuando los clientes inicien sesi\u00f3n en sus cuentas, podr\u00e1n acceder de forma r\u00e1pida y sencilla a todos tus recursos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example.png\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png\" alt=\"Un ejemplo de biblioteca de recursos\" class=\"wp-image-52372\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-768x364.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1536x728.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-2048x971.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-359x170.png 359w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-840x398.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1216x576.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1832x868.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-700x332.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1080x512.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para empezar, tendr\u00e1s que crear una p\u00e1gina web personalizada en WordPress. Esta servir\u00e1 de centro de referencia para los miembros de tu programa de fidelizaci\u00f3n y contendr\u00e1 todo el material relevante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, puede utilizar una herramienta como MemberPress para <a href=\"https:\/\/memberpress.com\/es\/blog\/roles-based-content-protection-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">restringir el acceso<\/a> a su biblioteca. Una vez configurado, s\u00f3lo los usuarios que hayan iniciado sesi\u00f3n o pertenezcan a un determinado nivel del programa podr\u00e1n desbloquear el acceso total a los contenidos premium. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los programas de fidelizaci\u00f3n son una buena forma de <a href=\"https:\/\/memberpress.com\/es\/blog\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crear confianza<\/a>, fomentar las relaciones con los clientes y mejorar las tasas de retenci\u00f3n. Afortunadamente, crear un programa de fidelizaci\u00f3n es muy sencillo, tanto si optas por un sistema basado en puntos como por funciones de gamificaci\u00f3n o incluso por un programa de recomendaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, a continuaci\u00f3n te explicamos c\u00f3mo crear un programa de fidelizaci\u00f3n para tus clientes con WordPress:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crear niveles de programa con <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Establecer un sistema de puntos mediante <a href=\"https:\/\/mycred.me\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MyCred<\/a>.<\/li>\n\n\n\n<li>Inicie un programa de recomendaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/li>\n\n\n\n<li>A\u00f1ada seminarios web a su programa.<\/li>\n\n\n\n<li>Cree un podcast s\u00f3lo para miembros.<\/li>\n\n\n\n<li>Ofrezca ofertas VIP.<\/li>\n\n\n\n<li>Crear una biblioteca de recursos.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre c\u00f3mo crear un programa de fidelizaci\u00f3n con WordPress? \u00a1H\u00e1znoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo!<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>One of the easiest ways to improve your customer retention rates is to create a loyalty program. However, it can be time consuming. Plus, if you\u2019re not very tech savvy, you might not know where to begin. Fortunately, it\u2019s simple to create a loyalty program with WordPress. You can set up different program levels, create [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":55643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to create a loyalty program\r\n\r\nThis BOFU post should explain to small business owners (B+M and digital) that they can create their own customer loyalty program using WordPress with MemberPress, Easy Affiliate, and MyCred.\r\n\r\nKeep the tutorial-style how-to instructions basic and top-level. Use H2 for the \"tools\" section, with H3s for each tool with a basic overview:\r\n\r\n-WordPress: to host the program website and all its content.\r\n- MemberPress: to allow users to register for the loyalty program at varying levels; protect content.\r\n- MyCred: gamification plugin; integrates with MP (link below); supports points programs and coupons (though coupons can also be created\/managed in MP). \r\n\r\nCreate a separate section for each potential program element and include:\r\n\r\n- Mention of the tool that supports that element\r\n- At least one hypothetical scenario\r\n- Specific benefits of the element\r\n\r\nHere are the possible program elements:\r\n\r\n- Program levels (MP): good place to give top-level info on memberships\/groups\/pricing page; use videos\r\n- Rewards program (Easy Affiliate): essentially an affiliate program\r\n- Points program (MyCred integration directory URL: https:\/\/memberpress.com\/addons\/mycred\/)\r\n- Webinars (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=webinar)\r\n- Podcasts (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=podcast)\r\n- VIP deals like special coupons and early access to sales\r\n- Resource library","footnotes":""},"categories":[134,94],"tags":[1556,587],"class_list":["post-51592","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","tag-converter","tag-customer-retention","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"converter,customer retention\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/create-loyalty-program\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create a Loyalty Program with WordPress (7 Strategies)\" \/>\n\t\t<meta property=\"og:description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. 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