\n\n $\"Ideas$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>Introducci\u00f3n a los programas de fidelizaci\u00f3n<\/span><\/h2>\n\n\n\n
Un programa de fidelizaci\u00f3n es un modelo de negocio en el que usted premiar a los clientes<\/a> for coming back to your site (or store) or for completing certain tasks. For example, you might\u2026<\/p>\n\n\n\n
\n
Recompensar a los nuevos afiliados por abrir una cuenta<\/li>\n\n\n\n
Recompensar a los afiliados por renovar su afiliaci\u00f3n<\/li>\n\n\n\n
Ofrezca ventajas a los estudiantes que completen un curso o superen un determinado umbral de puntuaci\u00f3n en un examen.<\/li>\n\n\n\n
Recompensar a los antiguos clientes que vuelvan y hagan otra compra<\/li>\n<\/ul>\n\n\n\n
Ese tipo de cosas.<\/p>\n\n\n\n
En cuanto al \u00faltimo m\u00e9todo, uno de los m\u00e1s populares consiste en permitir a los compradores acumular puntos con cada compra.<\/p>\n\n\n\n
Las recompensas pueden ser muy variadas. Por ejemplo productos gratuitos<\/strong>, acceso anticipado a las ventas<\/strong>, cupones exclusivos<\/strong>, puntos<\/strong>, insignias<\/strong>y cualquier otra cosa que se te ocurra. <\/p>\n\n\n\n
En resumidas cuentas, recompensar a los visitantes les ofrece un incentivo para realizar una compra, renovar un plan o afiliarse. <\/p>\n\n\n\n
En otras palabras, los programas de fidelizaci\u00f3n son rentables<\/em><\/strong>.<\/p>\n\n\n
\n
$\"Un$ <\/a>
el programa dsw vip ofrece a sus miembros descuentos regulares, env\u00edos gratuitos y bonificaciones por devoluci\u00f3n de dinero.<\/figcaption><\/figure>\n<\/div>\n\n\n
En mejorar los \u00edndices de retenci\u00f3n<\/a> and build trust. Plus, they\u2019re a great way to keep customers engaged with your business.<\/p>\n\n\n\n
Por ejemplo, puede crear juegos y concursos divertidos para dar a los clientes la oportunidad de acumular m\u00e1s puntos. De este modo, podr\u00e1 diferenciar su empresa de la competencia. <\/p>\n\n\n\n
But not only that, rewarding loyal shoppers shows you value customer support. It\u2019s a great way to say thank you and show your appreciation. As a result, you\u2019ll be better equipped to maintain strong customer relationships.<\/p>\n\n\n\n
Herramientas necesarias para crear un programa de fidelizaci\u00f3n<\/h2>\n\n\n\n
Antes de empezar, aqu\u00ed tiene algunas herramientas para principiantes que puede utilizar para crear su programa de fidelizaci\u00f3n de forma r\u00e1pida y sencilla.<\/p>\n\n\n\n
<\/span>WordPress<\/span><\/h3>\n\n\n\n
WordPress<\/a> is an open-source content management system (CMS) that\u2019s ideal for creating and publishing content.<\/p>\n\n\n
\n
$\"WordPress\"$ <\/a><\/figure>\n<\/div>\n\n\n
Because it\u2019s so easy to use, it also happens to be the most popular CMS in the world. So you can easily instala WordPress t\u00fa mismo<\/a> gratis.<\/p>\n\n\n\n
If you\u2019d rather not set it up yourself, that\u2019s no problem either. Tons of planes de alojamiento web de alta calidad<\/a> incluyen instalaciones autom\u00e1ticas de WordPress como parte del trato. <\/p>\n\n\n\n
Once you\u2019ve got WordPress set up, you can use it to create a business website (and a loyalty program). Since WordPress is super flexible, it lets you add blog posts, landing pages, digital files, images, coupons, and a bunch more.<\/p>\n\n\n\n
<\/span>MemberPress<\/span><\/h3>\n\n\n\n
After you install WordPress, you can use plugins to expand your website\u2019s capabilities. <\/p>\n\n\n\n
MemberPress<\/a> es un plugin premium todo-en-uno que le permite crear un sitio de membres\u00eda completo o le permite a\u00f1adir funciones de suscripci\u00f3n a su sitio existente.<\/p>\n\n\n
\n
$\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
MemberPress is pretty much the gold standard for creating and managing a loyalty program on WordPress. It\u2019s fast and it\u2019s easy.<\/p>\n\n\n\n
Puede establecer varios niveles si desea ofrecer un programa de fidelizaci\u00f3n escalonado. Adem\u00e1s, puede restringir el acceso (o de pago) sus mejores contenidos<\/a>y que s\u00f3lo est\u00e9 disponible para sus miembros VIP.<\/p>\n\n\n\n
Y lo que es mejor, MemberPress es muy f\u00e1cil de instalar. Despu\u00e9s de elija su plan<\/a>s\u00f3lo tiene que ir a Complementos > A\u00f1adir nuevo<\/em> en su panel de WordPress. A continuaci\u00f3n, suba el archivo del plugin.<\/p>\n\n\n\n
<\/span>MyCred<\/span><\/h3>\n\n\n\nMyCred<\/a> is a gamification plugin that integrates seamlessly with MemberPress. It enables you to create a points-based loyalty program that\u2019s sure to entertain and engage your audience.<\/p>\n\n\n
\n
$\"Complemento$ <\/a><\/figure>\n<\/div>\n\n\n
MyCred enables you to reward your customers with points, badges, coupons, and more. To get started, you\u2019ll need to install and activate the Complemento MemberPress MyCred<\/a> desde el panel de control de WordPress. <\/p>\n\n\n\n
<\/span>C\u00f3mo crear un programa de fidelizaci\u00f3n con WordPress (7 estrategias)<\/span><\/h2>\n\n\n\n
Now that you\u2019ve got all the tools you need, let\u2019s take a look at 7 simple (but effective) strategies to create a customer loyalty program using WordPress!<\/p>\n\n\n\n
<\/span>1. Crear niveles de programa<\/span><\/h3>\n\n\n\n
Una forma excelente de dise\u00f1ar su programa de fidelizaci\u00f3n es con varios niveles premium. Es lo que se denomina un programa de fidelizaci\u00f3n escalonado. <\/p>\n\n\n\n
It\u2019s no surprise that tiered loyalty programs are so popular, since they have a Retorno de la inversi\u00f3n (ROI) 1,8 veces superior<\/a>. Tambi\u00e9n le permiten identificar y segmentar a sus clientes m\u00e1s valiosos.<\/p>\n\n\n\n
Los programas escalonados tambi\u00e9n tienen la ventaja de generar FOMO, lo que puede motivar a los clientes a optar por los niveles superiores. <\/p>\n\n\n\n
Still, it\u2019s a good idea to make your program accessible to everyone (at least under the surface). This way, those that can\u2019t afford to spend too much are still able to join.<\/p>\n\n\n\n
Fortunately, with MemberPress you can create this type of loyalty program structure with ease. To get started, you\u2019ll need to set up multiple membership options:<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>A continuaci\u00f3n, puede crear grupos y <a href=\"https:\/\/memberpress.com\/es\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noopener\" title=\"generar una p\u00e1gina de precios\">generar una p\u00e1gina de precios<\/a>: <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"nQ6VfIFW\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear un grupo en MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wzO_lnLl6Lc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>De este modo, los usuarios pueden subir y bajar de categor\u00eda entre los niveles de su programa. Tambi\u00e9n facilita a los clientes la comparaci\u00f3n de los distintos niveles y ventajas.<\/p>\n\n\n\n<p>For example, customers in your highest program tier may receive bigger discounts, or be gifted more free products. Lastly, it\u2019s a good idea to configure rules to restrict access to content on your site:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"uhFDO94XNQLnxKwBVUagZR27EA6jefp3tdI5zci0WqsvbP8yoGM\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo proteger contenido en WordPress con MemberPress (Tutorial de reglas)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Se trata de una funci\u00f3n \u00fatil si planea ofrecer contenido premium dentro de su programa, como art\u00edculos, seminarios web o cursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Up_a_Points_System\"><\/span>2. Establecer un sistema de puntos <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Establecer un sistema de puntos permite a los clientes obtener reconocimiento y recibir recompensas por sus esfuerzos. Aunque los puntos pueden ser una gran opci\u00f3n, tambi\u00e9n puedes premiar a los miembros con insignias, rangos, etc.<\/p>\n\n\n\n<p>La mejor manera de empezar es utilizar el Addon MemberPress de MyCred. De este modo, podr\u00e1 <a href=\"https:\/\/memberpress.com\/es\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a\u00f1ada funciones de gamificaci\u00f3n a su programa de fidelizaci\u00f3n<\/a> y crear un sistema din\u00e1mico de gesti\u00f3n de puntos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png\" alt=\"Plugin MyCred\" class=\"wp-image-52346\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-768x294.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1536x589.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-2048x785.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-444x170.png 444w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-840x322.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1216x466.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1832x702.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-700x268.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1080x414.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>One of the reasons why this is so effective is because it can make your program more engaging and entertaining. For instance, you can create leader boards where members can show off how many points they\u2019ve earned. <\/p>\n\n\n\n<p>Adem\u00e1s, hay muchas acciones diferentes que pueden dar lugar a la obtenci\u00f3n de puntos en su sitio. Por ejemplo, puede conceder puntos cuando se crea una nueva afiliaci\u00f3n o cuando se renueva una afiliaci\u00f3n existente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Start_a_Referral_Program\"><\/span>3. Inicie un programa de recomendaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En lo que respecta al modelo de negocio de fidelizaci\u00f3n, otra estrategia \u00fatil es <a href=\"https:\/\/memberpress.com\/es\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"iniciar un programa de recomendaci\u00f3n\">iniciar un programa de recomendaci\u00f3n<\/a>. De este modo, los clientes que recomienden su empresa podr\u00e1n obtener beneficios especiales.<\/p>\n\n\n\n<p>In fact, you might want to pay customers for their referrals, in which case you\u2019d be creating an affiliate program. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing de afiliaci\u00f3n<\/a> es una buena manera de <a href=\"https:\/\/memberpress.com\/es\/blog\/grow-your-business-with-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"ampl\u00ede su negocio\">ampl\u00ede su negocio<\/a> y atraer a nuevos clientes. Un programa de afiliaci\u00f3n tambi\u00e9n es muy f\u00e1cil de configurar y gestionar. <\/p>\n\n\n\n<p>Plus, it enables you to establish close and meaningful relationships with your members. To get started with your referral program, you\u2019ll need to use a platform like <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png\" alt=\"Afiliaci\u00f3n f\u00e1cil\" class=\"wp-image-52284\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Once it\u2019s installed, you can use Easy Affiliate to generate referral links for your members. This way, they can share their custom affiliate URL with their referrals, and you can track who actually makes a purchase or joins your program. <\/p>\n\n\n\n<p>A continuaci\u00f3n, puede pagar a los afiliados una comisi\u00f3n o una cuota fija por cada recomendaci\u00f3n acertada: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals.png\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png\" alt=\"Pague a sus afiliados por sus recomendaciones con Easy Affiliate\" class=\"wp-image-52282\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1536x745.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-2048x994.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1216x590.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1832x889.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1080x524.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Alternatively, if you\u2019re rewarding members in other ways, you can set the amount to \u201c0\u201d. For example, you can reward members using coupons, premium content, or loyalty points. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Webinars_to_Your_Program\"><\/span>4. A\u00f1ada seminarios web a su programa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aunque puede recompensar a sus clientes con regalos monetarios y ofertas, quiz\u00e1 prefiera ofrecer algo totalmente \u00fanico. Por ejemplo, puede crear un programa de fidelizaci\u00f3n escalonado en el que sus mejores clientes puedan acceder a contenidos premium.<\/p>\n\n\n\n<p>If that\u2019s the case, webinars are one of the most engaging types of content you can offer. This format provides you with a chance to educate and inspire your audience. Moreover, the face-to-face nature of webinars also enables you to form more personal connections with your members.<\/p>\n\n\n\n<p>Additionally, it\u2019s a super flexible strategy. Since you decide the date, time, and other details, you\u2019ll be able to go with the option that works best for you. For instance, if you\u2019re a social media influencer with a 9-5 job, you might prefer a live Q&A over the weekend:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png\" alt=\"Un ejemplo de seminario web\" class=\"wp-image-52335\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-768x434.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1536x869.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-301x170.png 301w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-840x475.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1209x684.png 1209w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1821x1030.png 1821w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1080x611.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png 1961w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>On the other hand, if you\u2019re an industry leader, you might want to host conferences as well. In this scenario, you can record your videos so that they\u2019re available at any time of day. This makes it more convenient for your customers. <\/p>\n\n\n\n<p>To get started, you\u2019ll need to install MemberPress. Then, you can pair our plugin with <a href=\"https:\/\/memberpress.com\/es\/addons\/?s=webinar\" target=\"_blank\" rel=\"noopener\" title=\"muchos plugins compatibles\">uno de los plugins de webinar compatibles<\/a> que ofrecemos. Por ejemplo, puede <a href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crear un seminario web<\/a> con <a href=\"https:\/\/memberpress.com\/es\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Crowdcast<\/a> para celebrar sesiones interactivas. O, <a href=\"https:\/\/memberpress.com\/es\/addons\/gotowebinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">GoTo Webinar<\/a> es una gran opci\u00f3n para las conferencias virtuales. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Members-Only_Podcast\"><\/span>5. Crear un podcast s\u00f3lo para miembros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La popularidad de los podcasts ha crecido r\u00e1pidamente en los \u00faltimos a\u00f1os. Por ejemplo, 82 millones de personas <a href=\"https:\/\/www.statista.com\/topics\/3170\/podcasting\/#topicOverview\" target=\"_blank\" rel=\"noopener\" title=\"\">escuchar un podcast<\/a> in 2021. What\u2019s more, this figure is expected to reach 100 million by 2024. <\/p>\n\n\n\n<p>Por lo tanto, un podcast puede ser un gran complemento para su programa de fidelizaci\u00f3n. Con MemberPress, puede configurarlo para que sus clientes m\u00e1s fieles puedan desbloquear contenidos de audio exclusivos. <\/p>\n\n\n\n<p>A <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crear un podcast<\/a>, you\u2019ll need to add a podcasting plugin to your site. The <a href=\"https:\/\/memberpress.com\/es\/addons\/seriously-simple-podcasting-castos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integraci\u00f3n de Castos<\/a> es una excelente opci\u00f3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png\" alt=\"Plugin Castos\" class=\"wp-image-52349\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-768x315.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1536x631.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-2048x841.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-414x170.png 414w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-840x345.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1216x499.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1832x752.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-700x287.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1080x444.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>This is a free plugin that enables you to automate the entire subscriber management process and create a thriving community. For example, you can configure your loyalty program so that when a customer signs up, they\u2019ll automatically be added to your podcast as a private subscriber.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Offer_VIP_Deals\"><\/span>6. Ofrecer ofertas VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Non-monetary rewards can be highly effective, but you might prefer to offer financial incentives to encourage customers to join your loyalty program. If paying out a commission isn\u2019t possible for your business, you can always offer exclusive VIP deals:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png\" alt=\"Un ejemplo de programa de fidelizaci\u00f3n con ofertas VIP\" class=\"wp-image-52342\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1536x761.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-343x170.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-840x416.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1216x602.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1832x908.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-700x347.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1080x535.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png 1861w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Fortunately, you only need MemberPress to gain this functionality on your site. Once you\u2019ve <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"cre\u00f3 su c\u00f3digo de cup\u00f3n\">cre\u00f3 sus c\u00f3digos de cup\u00f3n<\/a>puede enviarlos a los clientes cuando se inscriban en su programa. <\/p>\n\n\n\n<p>Adem\u00e1s, para mantener el inter\u00e9s de los afiliados, puede ofrecerles descuentos cuando ganen una determinada cantidad de puntos. Tambi\u00e9n puede premiar a los clientes cuando pasen al siguiente nivel del programa. <\/p>\n\n\n\n<p>Puede hacer que los cupones est\u00e9n disponibles en el panel de control del cliente, o puede integrar su sitio con un <a href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"proveedor de email marketing\">proveedor de email marketing<\/a>. This way, you\u2019re able to send deals straight to your members\u2019 inboxes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Create_a_Resource_Library\"><\/span>7. Crear una biblioteca de recursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una biblioteca de recursos es una excelente manera de organizar y almacenar toneladas de materiales para sus miembros. Cuando el contenido es f\u00e1cil de encontrar, acceder y ver, se crea una experiencia de usuario (UX) estelar. <\/p>\n\n\n\n<p>For instance, you may want to compile digital materials like eBooks, webinar recordings, blog posts, recipes, checklists, guides, and more. This way, when customers log into their accounts, it\u2019s quick and easy to connect with all your resources:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example.png\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png\" alt=\"Un ejemplo de biblioteca de recursos\" class=\"wp-image-52372\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-768x364.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1536x728.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-2048x971.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-359x170.png 359w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-840x398.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1216x576.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1832x868.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-700x332.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1080x512.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>To get started, you\u2019ll need to set up a custom web page in WordPress. This will function as the hub for your loyalty program members, containing all the relevant materials. <\/p>\n\n\n\n<p>A continuaci\u00f3n, puede utilizar una herramienta como MemberPress para <a href=\"https:\/\/memberpress.com\/es\/blog\/roles-based-content-protection-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">restringir el acceso<\/a> a su biblioteca. Una vez configurado, s\u00f3lo los usuarios que hayan iniciado sesi\u00f3n o pertenezcan a un determinado nivel del programa podr\u00e1n desbloquear el acceso total a los contenidos premium. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los programas de fidelizaci\u00f3n son una buena forma de <a href=\"https:\/\/memberpress.com\/es\/blog\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crear confianza<\/a>, nurture customer relationships, and improve retention rates. Fortunately, it\u2019s simple to create a loyalty program, whether you choose to offer a points-based system, gamification features, or even a referral scheme.<\/p>\n\n\n\n<p>To recap, here\u2019s how to create a loyalty program for your customers with WordPress:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crear niveles de programa con <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Establecer un sistema de puntos mediante <a href=\"https:\/\/mycred.me\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MyCred<\/a>.<\/li>\n\n\n\n<li>Inicie un programa de recomendaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/li>\n\n\n\n<li>A\u00f1ada seminarios web a su programa.<\/li>\n\n\n\n<li>Cree un podcast s\u00f3lo para miembros.<\/li>\n\n\n\n<li>Ofrezca ofertas VIP.<\/li>\n\n\n\n<li>Crear una biblioteca de recursos.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo crear un programa de fidelizaci\u00f3n con WordPress? \u00a1H\u00e1znoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo!<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>One of the easiest ways to improve your customer retention rates is to create a loyalty program. However, it can be time consuming. Plus, if you\u2019re not very tech savvy, you might not know where to begin. Fortunately, it\u2019s simple to create a loyalty program with WordPress. You can set up different program levels, create [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":55643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to create a loyalty program\r\n\r\nThis BOFU post should explain to small business owners (B+M and digital) that they can create their own customer loyalty program using WordPress with MemberPress, Easy Affiliate, and MyCred.\r\n\r\nKeep the tutorial-style how-to instructions basic and top-level. Use H2 for the \"tools\" section, with H3s for each tool with a basic overview:\r\n\r\n-WordPress: to host the program website and all its content.\r\n- MemberPress: to allow users to register for the loyalty program at varying levels; protect content.\r\n- MyCred: gamification plugin; integrates with MP (link below); supports points programs and coupons (though coupons can also be created\/managed in MP). \r\n\r\nCreate a separate section for each potential program element and include:\r\n\r\n- Mention of the tool that supports that element\r\n- At least one hypothetical scenario\r\n- Specific benefits of the element\r\n\r\nHere are the possible program elements:\r\n\r\n- Program levels (MP): good place to give top-level info on memberships\/groups\/pricing page; use videos\r\n- Rewards program (Easy Affiliate): essentially an affiliate program\r\n- Points program (MyCred integration directory URL: https:\/\/memberpress.com\/addons\/mycred\/)\r\n- Webinars (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=webinar)\r\n- Podcasts (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=podcast)\r\n- VIP deals like special coupons and early access to sales\r\n- Resource library","footnotes":""},"categories":[134,94],"tags":[1556,587],"class_list":{"0":"post-51592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"tag-converter","10":"tag-customer-retention","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"converter,customer retention\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/create-loyalty-program\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create a Loyalty Program with WordPress (7 Strategies)\" \/>\n\t\t<meta property=\"og:description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. 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