{"id":51606,"date":"2023-03-28T05:00:00","date_gmt":"2023-03-28T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=51606"},"modified":"2026-03-02T11:18:17","modified_gmt":"2026-03-02T16:18:17","slug":"how-to-raise-prices-without-losing-customers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/","title":{"rendered":"How to Raise Prices Without Losing Customers (And Even Make Them Love You More)"},"content":{"rendered":"\n<p>You\u2019ve looked at your finances from all angles and you\u2019ve realized there\u2019s no choice. <strong>To keep your business sustainable, you need a price hike<\/strong>. But now you want to know how to raise prices <strong>without losing customers<\/strong>.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69bb2833d914f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69bb2833d914f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#5_Ways_to_Create_Value_Without_Major_Expenditure\" >5 Ways to Create Value (Without Major Expenditure)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#1_Build_an_Online_Community\" >1. Build an Online Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#2_Create_a_Customer_Resource_Hub\" >2. Create a Customer Resource Hub<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\" >3. Set Up a Points-Based Customer Loyalty Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#4_Big_Up_the_FOMO\" >4. Big Up the FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#5_Upload_and_Share_Quality_Content\" >5. Upload and Share Quality Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\" >Switch Up your Pricing Model and Keep Prices Competitive<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#Add_a_VIP_Level\" >Add a VIP Level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#Subscription-Based_Pricing\" >Subscription-Based Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\" >How to \u201cBreak the News\u201d About Raised Prices Without Losing Customers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#1_Dont_Hesitate_Communicate\" >1. Don\u2019t Hesitate, Communicate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#2_Use_Transparent_Lanuage\" >2. Use Transparent Lanuage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#3_Lead_With_the_Extra_Value_Youve_Created\" >3. Lead With the Extra Value You\u2019ve Created<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#4_Explain_the_Essentials\" >4. Explain the Essentials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#5_Skip_%E2%80%9CSorry%E2%80%9D\" >5. Skip \u201cSorry\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#6_Let_Your_Customers_Know_How_Much_You_Appreciate_Their_Business\" >6. Let Your Customers Know How Much You Appreciate Their Business\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><strong>Well, we\u2019ve got you covered.<\/strong><\/p>\n\n\n\n<p>While no one likes the reality of rising costs, they are just that \u2013 a reality. But what can help break the news easier is if you have something to show for it.\u00a0<\/p>\n\n\n\n<p>Read on to find out how you can <strong>create more value for your customers<\/strong> and <strong>increase revenue<\/strong> without spending a fortune in the process. We\u2019ll give you the skinny on the tools you need to get started today.\u00a0<\/p>\n\n\n\n<p>We\u2019ll also cover <strong>how to communicate the news<\/strong> while maintaining a positive relationship with your customers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\"><img decoding=\"async\" width=\"480\" height=\"400\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\" alt=\"\" class=\"wp-image-53854\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp 480w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-300x250.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-204x170.webp 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-156x130.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Create_Value_Without_Major_Expenditure\"><\/span>5 Ways to Create Value (Without Major Expenditure)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating value for your customers doesn\u2019t have to mean investing a ton in new products or services.\u00a0<\/p>\n\n\n\n<p>Here are some free to <strong>low-cost options<\/strong> that you can apply to your business. Whether you\u2019re a <strong>brick and mortar<\/strong> store, <strong>ecommerce <\/strong>store, online <strong>service<\/strong>, or <strong>membership <\/strong>program, you\u2019ll find a suggestion that's right for you below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_an_Online_Community\"><\/span>1. Build an Online Community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2022\/10\/23\/customer-loyalty-comes-from-an-emotional-connection\/?sh=27f190aa682a\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Emotional loyalty<\/a> is a business buzzword for a reason. Consumers with an emotional connection to a brand have a <a href=\"https:\/\/martechseries.com\/sales-marketing\/customer-experience-management\/motistas-study-results-conclude-emotional-connection-key-brand-success\/#:~:text=The%20report%20concludes%20that%20customers,customers%20that%20are%20merely%20satisfied.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">306% higher lifetime value<\/a> than do merely \u201csatisfied\u201d customers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg\"><img decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg\" alt=\"Create a Discussion Forum with bbPress FT\" class=\"wp-image-16334\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-300x204.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-768x522.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-250x170.jpg 250w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-840x571.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1007x684.jpg 1007w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-700x476.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-156x106.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1080x734.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>And a great way to boost emotional connectivity is to build an online community. With an online community, you give your customers a platform to join forces, communicate with each other, and feel closer to your brand.\u00a0<\/p>\n\n\n\n<p>MemberPress is a quick, easy, and affordable way to build an online community right on your WordPress website.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" title=\"\">MemberPress with BbPress Integration<\/a><\/h4>\n\n\n\n<p>MemberPress is the world\u2019s #1 WordPress membership plugin. We\u2019re continually working to offer new features and integrations so you can create the perfect online experience for your customers.\u00a0<\/p>\n\n\n\n<p>One such seamless integration is through free forum plugin, <a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">bbPress<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png\" alt=\"bbPress WordPress Plugin\" class=\"wp-image-16333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-768x454.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-287x170.png 287w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-840x497.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1157x684.png 1157w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-700x414.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1080x639.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>With MemberPress and bbPress, you can invite customers to join an exclusive community right on your own website. In your private members' area, customers can share experiences, contribute content, and offer support to each other.\u00a0<\/p>\n\n\n\n<p>Keep them sweet with exclusive offers and content.<\/p>\n\n\n\n<p>Members' areas are also a great source of customer data. You can\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover your customers\u2019 preferences<\/li>\n\n\n\n<li>Tailor your content to boost engagement<\/li>\n\n\n\n<li>Create personalized experiences\u00a0<\/li>\n<\/ul>\n\n\n\n<p>And do all kinds of other helpful stuff!<\/p>\n\n\n\n<p>Find out how to add a forum to your WordPress website in this <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" target=\"_blank\" rel=\"noopener\" title=\"\">thorough step-by-step guide<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Customer_Resource_Hub\"><\/span>2. Create a Customer Resource Hub<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are your customers making the most of your product or service?<\/p>\n\n\n\n<p>Offering helpful resources is a great way to educate site visitors about your products and create value for them without spending a lot.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png\" alt=\"Fiverr recession customer resource hub\" class=\"wp-image-52677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1536x754.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-347x170.png 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-700x343.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png 1647w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Fiverr's recession hub offers on-demand help, articles, and guides for small business owners.<\/figcaption><\/figure>\n\n\n\n<p>Create a page on your website with tutorials, tips, tricks, and FAQs. Make them fun and accessible. There's no need to put together a hefty manual of technical jargon \u2013 just some easily digestible pages with simple instructions and advice.<\/p>\n\n\n\n<p>Consider offering advice in different formats. Some people prefer written instructions, while others like video tutorials where they can see exactly what\u2019s happening.\u00a0<\/p>\n\n\n\n<p>With MemberPress, you can easily organize your content into a <a href=\"https:\/\/memberpress.com\/blog\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mini-course<\/a> so customers have all the information they need in one place.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Courses<\/a><\/h4>\n\n\n\n<p>The <a href=\"https:\/\/memberpress.com\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Courses<\/a> add-on comes with every MemberPress plan. With its drag-and-drop course builder, it\u2019s super easy to organize your content and build out a curriculum.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"4HE6CyL9sdF3htprjK0go1G7mXqizTuIUlPnABe8xRaYbQOfDJ2\"><div class=\"responsive-video\"><iframe title=\"How to Create + Sell Online Courses on WordPress in 2024 (MemberPress Courses)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> HOW TO CREATE A COURSE IN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>MemberPress Courses also allows you to make courses exclusive and sell them on your site as a source of recurring revenue.\u00a0<\/p>\n\n\n\n<p>But if your aim is to create a customer resource hub, you can make it free and open to your entire customer base.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\"><\/span>3. Set Up a Points-Based Customer Loyalty Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Have you ever chosen a business over its competitor to earn points in its customer loyalty program?<\/p>\n\n\n\n<p>Of consumers, <a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/loyal-shoppers-go-the-extra-mile\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>83% <\/strong>consumers<\/a> say belonging to a loyalty program influences them to buy again from a brand.<\/p>\n\n\n\n<p>Think about it. Haven't we all bought something we otherwise wouldn't have just because we had customer loyalty points to use up? I know I have!<\/p>\n\n\n\n<p>Of consumers who belong to a customer loyalty plan, <strong><a href=\"https:\/\/www.pymnts.com\/study\/relationship-commerce-brand-engagement-subscriptions-memberships-loyalty-programs\/?cache=skip#wpcf7-f1318953-o1?download=true\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">76%<\/a> <\/strong>say they purchase more as a result. That increases to <strong>93.3% <\/strong>when the brand has a better understanding of their buying preference.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\"><img decoding=\"async\" width=\"598\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\" alt=\"Customer loyalty programs are effective\" class=\"wp-image-52678\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png 598w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-300x269.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-190x170.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-578x518.png 578w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-156x140.png 156w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/figure>\n\n\n\n<p>As a business owner, customer loyalty programs help you keep customers. And that helps you increase revenue, <a href=\"https:\/\/www.coniq.com\/resources\/customer-loyalty-program-statistics-trends\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">increase referrals<\/a>, and grow your customer base.\u00a0<\/p>\n\n\n\n<p>From the perspective of the customer, loyalty programs create value by enabling them to redeem points, discounts, and vouchers and have a more personalized experience.\u00a0<\/p>\n\n\n\n<p>You might believe that loyalty programs are difficult to manage or expensive to run. But now there are accessible ways to incorporate loyalty programs into your business.\u00a0<\/p>\n\n\n\n<p>If you run a WordPress website, it couldn\u2019t be easier with <a href=\"https:\/\/memberpress.com\/go\/mycred\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">myCred<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/mycred\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MyCred<\/a><\/h4>\n\n\n\n<p>MyCred is an intelligent <strong>points management system <\/strong>add-on that rewards customers for interacting with your brand on your website.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png\" alt=\"mycred plugin homepage\" class=\"wp-image-25910\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-768x347.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1536x694.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png 1542w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Add <strong><a href=\"https:\/\/memberpress.com\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gamification <\/a><\/strong>features such as badges and leaderboards to your website, or keep it simple with a traditional points system when customers make a purchase. Customers can exchange points for real money and coupons to use in-store.<\/p>\n\n\n\n<p>Best of all, myCred is <strong>free <\/strong>and open-source. All you need to do is download it from the WordPress repository.<\/p>\n\n\n\n<p>Oh, and <a href=\"https:\/\/memberpress.com\/addons\/mycred\/\" target=\"_blank\" rel=\"noopener\" title=\"\">it also happens to integrate with MemberPress<\/a>! Fancy that. <a href=\"https:\/\/memberpress.com\/blog\/membership-engagement\/\" title=\"\">Promote engagement<\/a> by rewarding members for leaving comments on your videos, writing a product review, attending an event, or sharing content.\u00a0<\/p>\n\n\n\n<p>Read more about myCred integration with MemberPress <a href=\"https:\/\/memberpress.com\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/#What_is_myCred\" target=\"_blank\" rel=\"noopener\" title=\"\">here<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Big_Up_the_FOMO\"><\/span>4. Big Up the FOMO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Show your customers that real people trust your brand enough to purchase and use it \u2013 even at an increased price.<\/p>\n\n\n\n<p>FOMO (fear of missing out) is when people feel anxious at the thought of not taking part in something. It\u2019s a very familiar principle: \u201cIf everyone else is doing it, what am I missing out on? It must be good\/worth the money.\u201d\u00a0<\/p>\n\n\n\n<p>Trigger FOMO by displaying social proof on your website, and increase the chances of (A) your customers sticking around, and (B) new customers signing up.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a>, and Notification X<\/h4>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> and <a href=\"https:\/\/notificationx.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Notification X<\/a> are three <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/#2_Fomo\" target=\"_blank\" rel=\"noopener\" title=\"\">FOMO marketing tools<\/a> you can use on your website.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png\" alt=\"FOMO homepage\" class=\"wp-image-30393\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-768x383.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1536x766.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Fomo homepage<\/figcaption><\/figure>\n\n\n\n<p>Set them up to display discreet pop-up notifications on your website whenever someone interacts with your brand online. Some examples are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>When someone makes a purchase<\/strong><\/li>\n\n\n\n<li><strong>When someone signs up for a newsletter<\/strong><\/li>\n\n\n\n<li><strong>When someone leaves a comment<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/fomo\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> also easily integrates with WordPress to show a notification when a new member signs up.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Upload_and_Share_Quality_Content\"><\/span>5. Upload and Share Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Expertise, authoritativeness, and trustworthiness<\/strong> \u2013 <a href=\"https:\/\/memberpress.com\/blog\/what-is-google-e-a-t\/\" title=\"\">E.A.T. These are the three factors Google uses to measure a page's quality<\/a>.\u00a0<\/p>\n\n\n\n<p>These are also the factors your consumers measure (consciously or subconsciously) when they interact with your brand online.\u00a0<\/p>\n\n\n\n<p>If your brand comes across as poor quality, your customers will be less likely to stick around after a price hike.\u00a0<\/p>\n\n\n\n<p>However, if you can show and share your expertise, authoritativeness, and trustworthiness, your customers will be more willing to pay a premium.\u00a0<\/p>\n\n\n\n<p><strong>Focus on creating high-quality content<\/strong> such as videos, blog posts, podcasts, etc. that are interesting, relevant, and\/or helpful to your customers.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_72052374ab9a3942f438e34c3e64d700\" href=\"https:\/\/memberpress.com\/blog\/how-to-do-video-production-on-the-cheap\/\"  target=\"_blank\" class=\"button button-blue center\">LEARN >> How to Do Video Production on the Cheap<\/a>\n<\/div>\n\n\n\n\n<p>For example, if you sell cycling gear, create educational videos on how to maintain your bike, or review the best cycling products on the market.\u00a0<\/p>\n\n\n\n<p>You can learn more about Google EAT in <a href=\"https:\/\/memberpress.com\/blog\/what-is-google-e-a-t\/#An_Introduction_to_Google_EAT_SEO\" target=\"_blank\" rel=\"noopener\" title=\"\">this article<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/flexclip\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a><\/h4>\n\n\n\n<p>Video content is especially effective at engaging customers. But while the content of your video might be stellar, the quality of the video itself is just as important.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/memberpress.com\/go\/flexclip\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a>, you can create professional-looking videos with zero prior editing knowledge or experience.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png\" alt=\"FlexClip Homepage\" class=\"wp-image-52680\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-768x422.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-840x461.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1216x668.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-700x384.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1080x593.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>With its drag-and-drop interface, thousands of royalty-free images and music tracks, and animation templates, making great-looking videos is a cinch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\"><\/span>Switch Up your Pricing Model and Keep Prices Competitive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Have you considered that there might be other ways to generate revenue that can help you keep prices competitive?\u00a0<\/p>\n\n\n\n<p>Switching or introducing the different pricing models below can help you generate recurring revenue and make you less dependent on one-time sales.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_a_VIP_Level\"><\/span>Add a VIP Level<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Not all customers are hard hit financially at this time. And if you\u2019ve done an awesome job of building great relationships with your customers, some will even be more than happy to spend a little extra to support your business.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg\" alt=\"VIP red carpet\" class=\"wp-image-52681\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">roll out the red carpet for customers with a vip program.<\/figcaption><\/figure>\n\n\n\n<p>For all those people, consider offering a premium plan with added benefits and luxuries. The concept is simple \u2013 VIP members pay a weekly\/ monthly\/ bimonthly\/ annual fee to receive special treatment.\u00a0<\/p>\n\n\n\n<p>Here are a few examples of VIP offers:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Priority Access<\/h4>\n\n\n\n<p>VIPs get priority access to your latest range of products, new online content or ticket sales.\u00a0<\/p>\n\n\n\n<p>This is a great option for authors, graphic novelists, clothing retailers, museums, galleries, and event venues.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exclusive Access<\/h4>\n\n\n\n<p>Taking priority access a step further,\u00a0 you could offer VIPs exclusive access to products, content, and services. How about an invitation-only event or<a href=\"https:\/\/memberpress.com\/blog\/how-to-make-a-video-hub-with-paid-content-behind-a-paywall\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> exclusive behind-the-scenes content<\/a>?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free Shipping<\/h4>\n\n\n\n<p>While it might seem illogical to offer free stuff to generate more revenue, Amazon Prime is a testament to the power of this pricing model. Offering VIP members free shipping near-guarantees they won't go to your competitor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Prioritized and Personalized Customer Care<\/h4>\n\n\n\n<p>AI customer care is soon becoming the norm, it\u2019s a way to get a fast response, freeing up the phone lines for more complex cases.\u00a0<\/p>\n\n\n\n<p>The upshot is that customers are used to near-instant responses, but they\u2019re also increasingly frustrated by the lack of personalized care.\u00a0<\/p>\n\n\n\n<p>VIPs can enjoy one-on-one customer service and support, instead of having to wait in line.<\/p>\n\n\n\n<p>With MemberPress, it's easy to <a href=\"https:\/\/memberpress.com\/blog\/online-membership-site-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">create and manage a separate, gated area for premium customers<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Pricing\"><\/span>Subscription-Based Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You know the deal. Instead of one fixed rate, charge customers on a monthly, quarterly, or yearly basis.\u00a0<\/p>\n\n\n\n<p>This option works well for products with a low cost and a high product turnover such as gift cards, soaps, aftershaves, makeup, snack boxes, flowers, etc.<\/p>\n\n\n\n<p>In these instances, you\u2019re offering consumers a practical solution to their regular needs and at the same time guaranteeing a repeat purchase.\u00a0<\/p>\n\n\n\n<p>Men's personal hygiene brand, <a href=\"https:\/\/www.manscaped.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Manscaped<\/a>, offers subscription plans for its products. <\/p>\n\n\n\n<p>Subscribers receive a new box of grooming tools every three or six months. And they get exclusive discounts and access to limited edition products.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png\" alt=\"Manscaped subscription plan\" class=\"wp-image-52684\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-840x450.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1216x652.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-700x375.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1080x579.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png 1393w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>You can also use subscription-based pricing to spread the cost of your services to your customers. For example,\u00a0 if you're a <strong>mental health practitioner<\/strong>, <strong>hair stylist<\/strong>, or <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-and-sell-knockout-fitness-programs-online\/\" target=\"_blank\" rel=\"noopener\" title=\"\">fitness trainer<\/a>.\u00a0<\/p>\n\n\n\n<p>By allowing customers to pay for your services in installments instead of one lump sum, you\u2019re helping them budget better and ensuring their loyalty.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\"><\/span>How to \u201cBreak the News\u201d About Raised Prices Without Losing Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If different pricing models don\u2019t work for your business, you\u2019ve hopefully still found a way to create value for your customers. That will make this next bit <strong>a<\/strong> <strong>lot<\/strong> easier.\u00a0<\/p>\n\n\n\n<p>Here are some top tips on how to communicate your price hike to your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dont_Hesitate_Communicate\"><\/span>1. Don\u2019t Hesitate, Communicate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Be proactive<\/strong> about communicating your decision to your customers. Don\u2019t wait for others to control the messaging.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Transparent_Lanuage\"><\/span>2. Use Transparent Lanuage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Say it as it is. Avoid language like <strong>adjustment<\/strong> and <strong>change<\/strong>. We\u2019re not fixing our pants, and we\u2019re not going through menopause, we\u2019re <strong>raising<\/strong> prices.\u00a0<\/p>\n\n\n\n<p>Being coy about it won\u2019t save anyone\u2019s feelings, but it might make you look like you have something to hide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lead_With_the_Extra_Value_Youve_Created\"><\/span>3. Lead With the Extra Value You\u2019ve Created<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Emphasize what extra value you have to offer them. What will they be missing out on if they leave? How have you improved your service or customer experience?\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/giphy.com\/gifs\/cbc-dragons-den-good-idea-26gsrOXkRYQDWcda0\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Explain_the_Essentials\"><\/span>4. Explain the Essentials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make sure you\u2019re clear and direct about who the price hike will impact and when it will take effect.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Skip_%E2%80%9CSorry%E2%80%9D\"><\/span>5. Skip \u201cSorry\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Price hikes are a reality and a necessity in business, and people understand that. There\u2019s no need to apologize.\u00a0<\/p>\n\n\n\n<p>You need to be the first one to back the decision that your products or services are worth their new price, and that your customers are still getting a great deal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Let Your Customers Know How Much You Appreciate Their Business\u00a0<\/h3>\n\n\n\n<p>Sign off by thanking them for their continued support. Let them know that they are valued.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Price increases are as inevitable as muscle shirts on a Jersey Shore beach. If they weren't, penny candies would still be a thing. <\/p>\n\n\n\n<p>However, we hope you can apply some of these ideas to your business to help you increase revenue and keep your prices competitive. <\/p>\n\n\n\n<p>Work on <strong>increasing customer loyalty<\/strong> and <strong>emotional brand connections<\/strong> so that when you have to raise prices, your customers will see the value in staying put.<\/p>\n\n\n\n<p>When the time comes to announce a price hike, lead with value and transparency.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start build customer loyalty with MemberPress.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><em>Do you have any questions or suggestions on how to raise prices without losing customers? Let us know in the comments section below!<\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve looked at your finances from all angles and you\u2019ve realized there\u2019s no choice. To keep your business sustainable, you need a price hike. But now you want to know how to raise prices without losing customers.\u00a0 Well, we\u2019ve got you covered. While no one likes the reality of rising costs, they are just that [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":52696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"jeyuqoj6fio0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: How to raise prices without losing customers\r\n\r\nThis post should show business owners (online and B&M) how they can increase prices and otherwise increase revenue without irritating\/losing customers by adding value to via MemberPress. They can do this the following ways:\r\n\r\n- Creating a customer loyalty or points program (plug MyCred)\r\n- Creating a customer resource hub\r\n- Adding a VIP community\r\n- Offering an ad-free version alongside a zero-cost version (link to post: How to upsell with an ad-free version)\r\n- If you can think of any additional ways, feel free to add!\r\n\r\nEach of the above should have its own section with a top-level how-to. Also add a \"bonus\" section addressing the importance of two additional factors when it comes to price increases:\r\n\r\n- Social Proof: Plug affiliate products, TrustPulse, FOMO\r\n- Quality Content: Link to Google E.A.T. article","footnotes":""},"categories":[1474,121,1475],"tags":[1023],"class_list":{"0":"post-51606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-pricing","9":"category-retention-and-loyalty","10":"tag-recurring-revenue","11":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! 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