{"id":51606,"date":"2023-03-28T05:00:00","date_gmt":"2023-03-28T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=51606"},"modified":"2026-03-02T11:18:17","modified_gmt":"2026-03-02T16:18:17","slug":"how-to-raise-prices-without-losing-customers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/","title":{"rendered":"C\u00f3mo subir los precios sin perder clientes (e incluso hacer que te quieran m\u00e1s)"},"content":{"rendered":"<p>Has mirado tus finanzas desde todos los \u00e1ngulos y te has dado cuenta de que no hay elecci\u00f3n. <strong>Para que tu negocio siga siendo sostenible, necesitas una subida de precios<\/strong>. Pero ahora quieres saber c\u00f3mo subir los precios <strong>sin perder clientes<\/strong>.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f2a49c45b36\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2a49c45b36\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#5_Ways_to_Create_Value_Without_Major_Expenditure\" >5 formas de crear valor (sin grandes gastos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#1_Build_an_Online_Community\" >1. Crear una comunidad en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#2_Create_a_Customer_Resource_Hub\" >2. Crear un centro de recursos para clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\" >3. Establezca un plan de fidelizaci\u00f3n de clientes basado en puntos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#4_Big_Up_the_FOMO\" >4. Aumentar el FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#5_Upload_and_Share_Quality_Content\" >5. Subir y compartir contenidos de calidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\" >Cambie su modelo de fijaci\u00f3n de precios y mant\u00e9ngalos competitivos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#Add_a_VIP_Level\" >A\u00f1adir un nivel VIP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#Subscription-Based_Pricing\" >Precios por suscripci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\" >C\u00f3mo \"dar la noticia\" de la subida de precios sin perder clientes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#1_Dont_Hesitate_Communicate\" >1. No vaciles, comunica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#2_Use_Transparent_Lanuage\" >2. Utilizar un lenguaje transparente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#3_Lead_With_the_Extra_Value_Youve_Created\" >3. Lidere con el valor a\u00f1adido que ha creado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#4_Explain_the_Essentials\" >4. Explicar lo esencial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#5_Skip_%E2%80%9CSorry%E2%80%9D\" >5. Omitir \"Lo siento\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#6_Let_Your_Customers_Know_How_Much_You_Appreciate_Their_Business\" >6. Haga saber a sus clientes cu\u00e1nto aprecia su negocio\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><strong>Pues bien, le tenemos cubierto.<\/strong><\/p>\n\n\n\n<p>Aunque a nadie le gusta la realidad del aumento de los costes, son s\u00f3lo eso: una realidad. Pero lo que puede ayudar a que la noticia sea m\u00e1s llevadera es tener algo que mostrar.\u00a0<\/p>\n\n\n\n<p>Siga leyendo para saber c\u00f3mo puede <strong>cree m\u00e1s valor para sus clientes<\/strong> y <strong>aumentar los ingresos<\/strong> sin gastar una fortuna en el proceso. Te explicamos las herramientas que necesitas para empezar hoy mismo.\u00a0<\/p>\n\n\n\n<p>Tambi\u00e9n trataremos <strong>c\u00f3mo comunicar las noticias<\/strong> al tiempo que mantiene una relaci\u00f3n positiva con sus clientes.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\"><img decoding=\"async\" width=\"480\" height=\"400\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\" alt=\"\" class=\"wp-image-53854\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp 480w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-300x250.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-204x170.webp 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-156x130.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Create_Value_Without_Major_Expenditure\"><\/span>5 formas de crear valor (sin grandes gastos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear valor para sus clientes no tiene por qu\u00e9 significar invertir mucho en nuevos productos o servicios.\u00a0<\/p>\n\n\n\n<p>Estos son algunos de los <strong>opciones de bajo coste<\/strong> que puede aplicar a su empresa. Tanto si eres un <strong>ladrillo y cemento<\/strong> tienda, <strong>comercio electr\u00f3nico <\/strong>tienda, online <strong>servicio<\/strong>o <strong>afiliaci\u00f3n <\/strong>encontrar\u00e1 a continuaci\u00f3n una sugerencia adecuada para usted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_an_Online_Community\"><\/span>1. Crear una comunidad en l\u00ednea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2022\/10\/23\/customer-loyalty-comes-from-an-emotional-connection\/?sh=27f190aa682a\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Lealtad emocional<\/a> es una palabra de moda en los negocios por una raz\u00f3n. Los consumidores con una conexi\u00f3n emocional con una marca tienen una <a href=\"https:\/\/martechseries.com\/sales-marketing\/customer-experience-management\/motistas-study-results-conclude-emotional-connection-key-brand-success\/#:~:text=The%20report%20concludes%20that%20customers,customers%20that%20are%20merely%20satisfied.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">306% mayor valor de vida \u00fatil<\/a> que los clientes meramente \"satisfechos\".\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg\"><img decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg\" alt=\"Crear un foro de discusi\u00f3n con bbPress FT\" class=\"wp-image-16334\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-300x204.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-768x522.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-250x170.jpg 250w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-840x571.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1007x684.jpg 1007w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-700x476.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-156x106.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1080x734.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Y una forma estupenda de impulsar la conectividad emocional es crear una comunidad en l\u00ednea. Con una comunidad online, das a tus clientes una plataforma para unir fuerzas, comunicarse entre ellos y sentirse m\u00e1s cerca de tu marca.\u00a0<\/p>\n\n\n\n<p>MemberPress es una forma r\u00e1pida, f\u00e1cil y asequible de crear una comunidad en l\u00ednea directamente en su sitio web WordPress.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/es\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" title=\"\">MemberPress con integraci\u00f3n de BbPress<\/a><\/h4>\n\n\n\n<p>MemberPress es el plugin de afiliaci\u00f3n de WordPress #1 del mundo. Trabajamos continuamente para ofrecerte nuevas funciones e integraciones para que puedas crear la experiencia online perfecta para tus clientes.\u00a0<\/p>\n\n\n\n<p>Una de estas integraciones es a trav\u00e9s de un plugin gratuito para foros, <a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">bbPress<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png\" alt=\"bbPress WordPress Plugin\" class=\"wp-image-16333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-768x454.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-287x170.png 287w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-840x497.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1157x684.png 1157w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-700x414.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1080x639.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Con MemberPress y bbPress, puede invitar a sus clientes a unirse a una comunidad exclusiva en su propio sitio web. En su \u00e1rea privada de miembros, los clientes pueden compartir experiencias, aportar contenidos y ofrecerse apoyo mutuo.\u00a0<\/p>\n\n\n\n<p>Mant\u00e9ngalos contentos con ofertas y contenidos exclusivos.<\/p>\n\n\n\n<p>Las \u00e1reas para miembros tambi\u00e9n son una gran fuente de datos sobre los clientes. Puedes...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubra las preferencias de sus clientes<\/li>\n\n\n\n<li>Adapte sus contenidos para aumentar la participaci\u00f3n<\/li>\n\n\n\n<li>Crear experiencias personalizadas\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Y hacer todo tipo de cosas \u00fatiles.<\/p>\n\n\n\n<p>Averig\u00fce c\u00f3mo a\u00f1adir un foro a su sitio web WordPress en este <a href=\"https:\/\/memberpress.com\/es\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" target=\"_blank\" rel=\"noopener\" title=\"\">gu\u00eda exhaustiva paso a paso<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Customer_Resource_Hub\"><\/span>2. Crear un centro de recursos para clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00bfSus clientes aprovechan al m\u00e1ximo su producto o servicio?<\/p>\n\n\n\n<p>Ofrecer recursos \u00fatiles es una excelente manera de educar a los visitantes de su sitio sobre sus productos y crear valor para ellos sin gastar mucho.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png\" alt=\"Centro de recursos para clientes en recesi\u00f3n de Fiverr\" class=\"wp-image-52677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1536x754.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-347x170.png 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-700x343.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png 1647w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">El centro de recesi\u00f3n de Fiverr ofrece ayuda a petici\u00f3n, art\u00edculos y gu\u00edas para propietarios de peque\u00f1as empresas.<\/figcaption><\/figure>\n\n\n\n<p>Cree una p\u00e1gina en su sitio web con tutoriales, consejos, trucos y preguntas frecuentes. Que sean divertidos y accesibles. No hace falta que elabores un voluminoso manual de jerga t\u00e9cnica: basta con algunas p\u00e1ginas f\u00e1ciles de digerir con instrucciones y consejos sencillos.<\/p>\n\n\n\n<p>Considera la posibilidad de ofrecer consejos en distintos formatos. Algunas personas prefieren instrucciones escritas, mientras que a otras les gustan los tutoriales en v\u00eddeo en los que pueden ver exactamente lo que ocurre.\u00a0<\/p>\n\n\n\n<p>Con MemberPress, puede organizar f\u00e1cilmente sus contenidos en un <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noopener\" title=\"\">minicurso<\/a> para que los clientes tengan toda la informaci\u00f3n que necesitan en un solo lugar.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/es\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cursos MemberPress<\/a><\/h4>\n\n\n\n<p>En <a href=\"https:\/\/memberpress.com\/es\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cursos MemberPress<\/a> viene con todos los planes MemberPress. Con su creador de cursos de arrastrar y soltar, es muy f\u00e1cil organizar el contenido y crear un plan de estudios.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Umyxko9gnr5jOT5wuIAvB0TMKtj6l7X0Rh2ZWxaizFnQcHtHcPss3f17YdkiGOvK8bg1LCayDboGpzW4VAl6V4r2e8\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo Crear + Vender Cursos Online en WordPress en 2024 (Cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt; C\u00d3MO CREAR UN CURSO EN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>MemberPress Courses tambi\u00e9n le permite hacer cursos exclusivos y venderlos en su sitio como fuente de ingresos recurrentes.\u00a0<\/p>\n\n\n\n<p>Pero si su objetivo es crear un centro de recursos para clientes, puede hacerlo gratuito y abierto a toda su base de clientes.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\"><\/span>3. Establezca un plan de fidelizaci\u00f3n de clientes basado en puntos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00bfHa elegido alguna vez un negocio frente a su competidor para ganar puntos en su programa de fidelizaci\u00f3n de clientes?<\/p>\n\n\n\n<p>De los consumidores, <a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/loyal-shoppers-go-the-extra-mile\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>83% <\/strong>consumidores<\/a> afirman que pertenecer a un programa de fidelizaci\u00f3n les influye para volver a comprar a una marca.<\/p>\n\n\n\n<p>Piense en ello. \u00bfNo hemos comprado todos algo que de otro modo no hubi\u00e9ramos comprado s\u00f3lo porque ten\u00edamos puntos de fidelidad para gastar? Yo s\u00ed.<\/p>\n\n\n\n<p>De consumidores que pertenecen a un plan de fidelizaci\u00f3n de clientes, <strong><a href=\"https:\/\/www.pymnts.com\/study\/relationship-commerce-brand-engagement-subscriptions-memberships-loyalty-programs\/?cache=skip#wpcf7-f1318953-o1?download=true\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">76%<\/a> <\/strong>dicen que compran m\u00e1s gracias a ello. Esto aumenta a <strong>93.3% <\/strong>cuando la marca conoce mejor sus preferencias de compra.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\"><img decoding=\"async\" width=\"598\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\" alt=\"Los programas de fidelizaci\u00f3n de clientes son eficaces\" class=\"wp-image-52678\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png 598w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-300x269.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-190x170.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-578x518.png 578w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-156x140.png 156w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/figure>\n\n\n\n<p>Como empresario, los programas de fidelizaci\u00f3n de clientes le ayudan a conservarlos. Y eso le ayuda a aumentar los ingresos, <a href=\"https:\/\/www.coniq.com\/resources\/customer-loyalty-program-statistics-trends\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">aumentar las remisiones<\/a>y aumentar su base de clientes.\u00a0<\/p>\n\n\n\n<p>Desde la perspectiva del cliente, los programas de fidelizaci\u00f3n crean valor al permitirle canjear puntos, descuentos y vales y tener una experiencia m\u00e1s personalizada.\u00a0<\/p>\n\n\n\n<p>Puede que crea que los programas de fidelizaci\u00f3n son dif\u00edciles de gestionar o caros. Pero ahora hay formas accesibles de incorporar programas de fidelizaci\u00f3n a su negocio.\u00a0<\/p>\n\n\n\n<p>Si tiene un sitio web WordPress, no podr\u00eda ser m\u00e1s f\u00e1cil con <a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">myCred<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MyCred<\/a><\/h4>\n\n\n\n<p>MyCred es un sistema inteligente <strong>sistema de gesti\u00f3n por puntos <\/strong>que recompensa a los clientes por interactuar con su marca en su sitio web.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png\" alt=\"P\u00e1gina de inicio del plugin mycred\" class=\"wp-image-25910\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-768x347.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1536x694.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png 1542w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>A\u00f1adir <strong><a href=\"https:\/\/memberpress.com\/es\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gamificaci\u00f3n <\/a><\/strong>como insignias y tablas de clasificaci\u00f3n a su sitio web, o mant\u00e9ngalo sencillo con un sistema tradicional de puntos cuando los clientes realizan una compra. Los clientes pueden canjear los puntos por dinero real y cupones para utilizar en la tienda.<\/p>\n\n\n\n<p>Lo mejor de todo es que myCred es <strong>gratis <\/strong>y de c\u00f3digo abierto. Todo lo que tiene que hacer es descargarlo del repositorio de WordPress.<\/p>\n\n\n\n<p>Ah, y <a href=\"https:\/\/memberpress.com\/es\/addons\/mycred\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tambi\u00e9n se integra con MemberPress<\/a>\u00a1! Qu\u00e9 casualidad. <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-engagement\/\" title=\"\">Promover el compromiso<\/a> recompensando a los miembros por dejar comentarios en sus v\u00eddeos, escribir una rese\u00f1a sobre un producto, asistir a un evento o compartir contenidos.\u00a0<\/p>\n\n\n\n<p>M\u00e1s informaci\u00f3n sobre la integraci\u00f3n de myCred con MemberPress <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/#What_is_myCred\" target=\"_blank\" rel=\"noopener\" title=\"\">aqu\u00ed<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Big_Up_the_FOMO\"><\/span>4. Aumentar el FOMO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Demuestre a sus clientes que personas reales conf\u00edan en su marca lo suficiente como para comprarla y utilizarla, incluso a un precio mayor.<\/p>\n\n\n\n<p>FOMO (fear of missing out, miedo a perderse algo) es cuando la gente se siente ansiosa ante la idea de no participar en algo. Es un principio muy familiar: \"Si todo el mundo lo hace, \u00bfqu\u00e9 me estoy perdiendo? Debe de ser bueno\/merecer la pena\".\u00a0<\/p>\n\n\n\n<p>Desencadene el FOMO mostrando pruebas sociales en su sitio web y aumente las posibilidades de que (A) sus clientes se queden y (B) se registren nuevos clientes.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a>y Notificaci\u00f3n X<\/h4>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> y <a href=\"https:\/\/notificationx.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Notificaci\u00f3n X<\/a> son tres <a href=\"https:\/\/memberpress.com\/es\/blog\/fomo-marketing\/#2_Fomo\" target=\"_blank\" rel=\"noopener\" title=\"\">Herramientas de marketing FOMO<\/a> que puede utilizar en su sitio web.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png\" alt=\"P\u00e1gina principal de FOMO\" class=\"wp-image-30393\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-768x383.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1536x766.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">P\u00e1gina de inicio de Fomo<\/figcaption><\/figure>\n\n\n\n<p>Config\u00farelos para que muestren discretas notificaciones emergentes en su sitio web cada vez que alguien interact\u00fae con su marca en l\u00ednea. Algunos ejemplos son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cuando alguien hace una compra<\/strong><\/li>\n\n\n\n<li><strong>Cuando alguien se suscribe a un bolet\u00edn<\/strong><\/li>\n\n\n\n<li><strong>Cuando alguien deja un comentario<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> tambi\u00e9n se integra f\u00e1cilmente con WordPress para mostrar una notificaci\u00f3n cuando se registra un nuevo miembro.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Upload_and_Share_Quality_Content\"><\/span>5. Subir y compartir contenidos de calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Experiencia, autoridad y fiabilidad<\/strong> - <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/\" title=\"\">E.A.T. Estos son los tres factores que utiliza Google para medir la calidad de una p\u00e1gina<\/a>.\u00a0<\/p>\n\n\n\n<p>Estos son tambi\u00e9n los factores que sus consumidores miden (consciente o inconscientemente) cuando interact\u00faan con su marca en l\u00ednea.\u00a0<\/p>\n\n\n\n<p>Si su marca da la impresi\u00f3n de ser de mala calidad, es menos probable que sus clientes se queden despu\u00e9s de una subida de precios.\u00a0<\/p>\n\n\n\n<p>Sin embargo, si puede demostrar y compartir su experiencia, autoridad y fiabilidad, sus clientes estar\u00e1n m\u00e1s dispuestos a pagar m\u00e1s.\u00a0<\/p>\n\n\n\n<p><strong>C\u00e9ntrese en crear contenidos de alta calidad<\/strong> como v\u00eddeos, entradas de blog, podcasts, etc. que sean interesantes, relevantes y\/o \u00fatiles para sus clientes.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_72052374ab9a3942f438e34c3e64d700\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-video-production-on-the-cheap\/\"  target=\"_blank\" class=\"button button-blue center\">APRENDE &gt;&gt; C\u00f3mo hacer producci\u00f3n de v\u00eddeo de forma econ\u00f3mica<\/a>\n<\/div>\n\n\n\n\n<p>Por ejemplo, si vende art\u00edculos de ciclismo, cree v\u00eddeos educativos sobre c\u00f3mo mantener la bicicleta o revise los mejores productos de ciclismo del mercado.\u00a0<\/p>\n\n\n\n<p>M\u00e1s informaci\u00f3n sobre Google EAT en <a href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/#An_Introduction_to_Google_EAT_SEO\" target=\"_blank\" rel=\"noopener\" title=\"\">este art\u00edculo<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/flexclip\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a><\/h4>\n\n\n\n<p>Los contenidos de v\u00eddeo son especialmente eficaces para atraer a los clientes. Pero aunque el contenido de su v\u00eddeo sea estelar, la calidad del v\u00eddeo en s\u00ed es igual de importante.<\/p>\n\n\n\n<p>Con <a href=\"https:\/\/memberpress.com\/go\/flexclip\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a>podr\u00e1s crear v\u00eddeos de aspecto profesional sin necesidad de tener conocimientos o experiencia previa en edici\u00f3n.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png\" alt=\"P\u00e1gina de FlexClip\" class=\"wp-image-52680\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-768x422.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-840x461.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1216x668.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-700x384.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1080x593.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Con su interfaz de arrastrar y soltar, miles de im\u00e1genes y pistas de m\u00fasica libres de derechos y plantillas de animaci\u00f3n, crear v\u00eddeos de gran calidad es pan comido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\"><\/span>Cambie su modelo de fijaci\u00f3n de precios y mant\u00e9ngalos competitivos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfHa pensado que puede haber otras formas de generar ingresos que le ayuden a mantener precios competitivos?\u00a0<\/p>\n\n\n\n<p>Cambiar o introducir los diferentes modelos de precios que se indican a continuaci\u00f3n puede ayudarle a generar ingresos recurrentes y hacerle menos dependiente de las ventas puntuales.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_a_VIP_Level\"><\/span>A\u00f1adir un nivel VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No todos los clientes tienen problemas econ\u00f3micos en estos momentos. Y si has hecho un gran trabajo construyendo buenas relaciones con tus clientes, algunos incluso estar\u00e1n m\u00e1s que felices de gastar un poco m\u00e1s para apoyar tu negocio.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg\" alt=\"Alfombra roja VIP\" class=\"wp-image-52681\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">despliegue la alfombra roja para los clientes con un programa vip.<\/figcaption><\/figure>\n\n\n\n<p>Para todas esas personas, considere la posibilidad de ofrecer un plan premium con ventajas y lujos a\u00f1adidos. El concepto es sencillo: los miembros VIP pagan una cuota semanal\/mensual\/bimensual\/anual para recibir un trato especial.\u00a0<\/p>\n\n\n\n<p>He aqu\u00ed algunos ejemplos de ofertas VIP:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acceso prioritario<\/h4>\n\n\n\n<p>Los VIP tienen acceso prioritario a su \u00faltima gama de productos, nuevos contenidos en l\u00ednea o venta de entradas.\u00a0<\/p>\n\n\n\n<p>Esta es una gran opci\u00f3n para autores, novelistas gr\u00e1ficos, minoristas de ropa, museos, galer\u00edas y locales de eventos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acceso exclusivo<\/h4>\n\n\n\n<p>Llevando el acceso prioritario un paso m\u00e1s all\u00e1,  podr\u00eda ofrecer a los VIP acceso exclusivo a productos, contenidos y servicios. \u00bfQu\u00e9 le parece un evento solo por invitaci\u00f3n o<a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-a-video-hub-with-paid-content-behind-a-paywall\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> contenidos exclusivos entre bastidores<\/a>?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Env\u00edo gratuito<\/h4>\n\n\n\n<p>Aunque pueda parecer il\u00f3gico ofrecer cosas gratis para generar m\u00e1s ingresos, Amazon Prime es un testimonio del poder de este modelo de precios. Ofrecer env\u00edos gratuitos a los miembros VIP es casi una garant\u00eda de que no se ir\u00e1n a la competencia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Atenci\u00f3n al cliente prioritaria y personalizada<\/h4>\n\n\n\n<p>La atenci\u00f3n al cliente con IA pronto se convertir\u00e1 en la norma, es una forma de obtener una respuesta r\u00e1pida, liberando las l\u00edneas telef\u00f3nicas para casos m\u00e1s complejos.\u00a0<\/p>\n\n\n\n<p>El resultado es que los clientes est\u00e1n acostumbrados a respuestas casi instant\u00e1neas, pero tambi\u00e9n est\u00e1n cada vez m\u00e1s frustrados por la falta de atenci\u00f3n personalizada.\u00a0<\/p>\n\n\n\n<p>Los VIP pueden disfrutar de un servicio de atenci\u00f3n al cliente y asistencia personalizados, en lugar de tener que hacer cola.<\/p>\n\n\n\n<p>Con MemberPress, es f\u00e1cil <a href=\"https:\/\/memberpress.com\/es\/blog\/online-membership-site-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crear y gestionar una zona separada y cerrada para los clientes premium<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Pricing\"><\/span>Precios por suscripci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ya lo sabe. En lugar de una tarifa fija, cobra a los clientes mensual, trimestral o anualmente.\u00a0<\/p>\n\n\n\n<p>Esta opci\u00f3n funciona bien para productos de bajo coste y alta rotaci\u00f3n, como tarjetas regalo, jabones, aftershaves, maquillaje, cajas de aperitivos, flores, etc.<\/p>\n\n\n\n<p>En estos casos, est\u00e1 ofreciendo a los consumidores una soluci\u00f3n pr\u00e1ctica a sus necesidades habituales y, al mismo tiempo, garantizando la repetici\u00f3n de la compra.\u00a0<\/p>\n\n\n\n<p>Marca de higiene personal masculina, <a href=\"https:\/\/www.manscaped.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Manscaped<\/a>ofrece planes de suscripci\u00f3n para sus productos. <\/p>\n\n\n\n<p>Los suscriptores reciben una nueva caja de herramientas de aseo cada tres o seis meses. Adem\u00e1s, obtienen descuentos exclusivos y acceso a productos de edici\u00f3n limitada.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png\" alt=\"Plan de suscripci\u00f3n a Manscaped\" class=\"wp-image-52684\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-840x450.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1216x652.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-700x375.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1080x579.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png 1393w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Tambi\u00e9n puede utilizar precios basados en suscripciones para repartir el coste de sus servicios entre sus clientes. Por ejemplo,  si usted es un <strong>profesional de la salud mental<\/strong>, <strong>estilista<\/strong>o <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-and-sell-knockout-fitness-programs-online\/\" target=\"_blank\" rel=\"noopener\" title=\"\">preparador f\u00edsico<\/a>.\u00a0<\/p>\n\n\n\n<p>Al permitir a los clientes pagar sus servicios a plazos en lugar de una sola vez, les ayuda a presupuestar mejor y garantiza su fidelidad.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\"><\/span>C\u00f3mo \"dar la noticia\" de la subida de precios sin perder clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si los diferentes modelos de precios no funcionan para su negocio, es de esperar que a\u00fan haya encontrado una manera de crear valor para sus clientes. Eso har\u00e1 que la siguiente parte <strong>a<\/strong> <strong>lote<\/strong> m\u00e1s f\u00e1cil.\u00a0<\/p>\n\n\n\n<p>He aqu\u00ed algunos consejos sobre c\u00f3mo comunicar a sus clientes una subida de precios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dont_Hesitate_Communicate\"><\/span>1. No vaciles, comunica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Sea proactivo<\/strong> de comunicar su decisi\u00f3n a sus clientes. No espere a que otros controlen los mensajes.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Transparent_Lanuage\"><\/span>2. Utilizar un lenguaje transparente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Diga las cosas como son. Evite expresiones como <strong>ajuste<\/strong> y <strong>cambiar<\/strong>. No estamos arreglando nuestros pantalones, y no estamos pasando por la menopausia, estamos <strong>subir<\/strong> precios.\u00a0<\/p>\n\n\n\n<p>Ser t\u00edmido al respecto no salvar\u00e1 los sentimientos de nadie, pero puede hacer que parezca que tienes algo que ocultar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lead_With_the_Extra_Value_Youve_Created\"><\/span>3. Lidere con el valor a\u00f1adido que ha creado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Haga hincapi\u00e9 en el valor a\u00f1adido que puede ofrecerles. \u00bfQu\u00e9 se perder\u00e1n si se van? \u00bfC\u00f3mo ha mejorado su servicio o la experiencia del cliente?\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/giphy.com\/gifs\/cbc-dragons-den-good-idea-26gsrOXkRYQDWcda0\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Explain_the_Essentials\"><\/span>4. Explicar lo esencial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aseg\u00farese de ser claro y directo sobre a qui\u00e9n afectar\u00e1 la subida de precios y cu\u00e1ndo entrar\u00e1 en vigor.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Skip_%E2%80%9CSorry%E2%80%9D\"><\/span>5. Omitir \"Lo siento\"<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las subidas de precios son una realidad y una necesidad en los negocios, y la gente lo entiende. No hay por qu\u00e9 disculparse.\u00a0<\/p>\n\n\n\n<p>Tiene que ser el primero en respaldar la decisi\u00f3n de que sus productos o servicios valen su nuevo precio y que sus clientes siguen obteniendo una gran oferta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Haga saber a sus clientes cu\u00e1nto aprecia su negocio\u00a0<\/h3>\n\n\n\n<p>Termine agradeci\u00e9ndoles su apoyo constante. H\u00e1gales saber que se les valora.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las subidas de precios son tan inevitables como las camisetas musculosas en una playa de Jersey Shore. Si no fuera as\u00ed, los caramelos de un c\u00e9ntimo seguir\u00edan existiendo. <\/p>\n\n\n\n<p>Sin embargo, esperamos que pueda aplicar algunas de estas ideas a su negocio para ayudarle a aumentar los ingresos y mantener unos precios competitivos. <\/p>\n\n\n\n<p>Trabajar en <strong>aumentar la fidelidad de los clientes<\/strong> y <strong>conexiones emocionales de marca<\/strong> para que, cuando tenga que subir los precios, sus clientes vean el valor de quedarse quietos.<\/p>\n\n\n\n<p>Cuando llegue el momento de anunciar una subida de precios, hable de valor y transparencia.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empiece a fidelizar a sus clientes con MemberPress.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><em>\u00bfTiene alguna pregunta o sugerencia sobre c\u00f3mo subir los precios sin perder clientes? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve looked at your finances from all angles and you\u2019ve realized there\u2019s no choice. To keep your business sustainable, you need a price hike. But now you want to know how to raise prices without losing customers.\u00a0 Well, we\u2019ve got you covered. While no one likes the reality of rising costs, they are just that [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":52696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"jeyuqoj6fio0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: How to raise prices without losing customers\r\n\r\nThis post should show business owners (online and B&M) how they can increase prices and otherwise increase revenue without irritating\/losing customers by adding value to via MemberPress. They can do this the following ways:\r\n\r\n- Creating a customer loyalty or points program (plug MyCred)\r\n- Creating a customer resource hub\r\n- Adding a VIP community\r\n- Offering an ad-free version alongside a zero-cost version (link to post: How to upsell with an ad-free version)\r\n- If you can think of any additional ways, feel free to add!\r\n\r\nEach of the above should have its own section with a top-level how-to. Also add a \"bonus\" section addressing the importance of two additional factors when it comes to price increases:\r\n\r\n- Social Proof: Plug affiliate products, TrustPulse, FOMO\r\n- Quality Content: Link to Google E.A.T. article","footnotes":""},"categories":[1474,121,1475],"tags":[1023],"class_list":{"0":"post-51606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-pricing","9":"category-retention-and-loyalty","10":"tag-recurring-revenue","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! Get actionable tips and tools you need.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"how to raise prices without losing customers,raise prices,recurring revenue\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-raise-prices-without-losing-customers\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Raise Prices Without Losing Customers (And Even Make Them Love You More)\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! 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