{"id":52251,"date":"2023-04-13T05:00:00","date_gmt":"2023-04-13T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=52251"},"modified":"2023-05-01T09:29:34","modified_gmt":"2023-05-01T13:29:34","slug":"how-to-add-schemas-to-wordpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/","title":{"rendered":"C\u00f3mo a\u00f1adir esquemas a WordPress (sin necesidad de programaci\u00f3n)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">\u00bfBuscas una forma de mejorar el posicionamiento de tu sitio web de WordPress en los motores de b\u00fasqueda y atraer a m\u00e1s visitantes? Una estrategia eficaz es utilizar el marcado de esquema.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a75a45cd0fa8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a75a45cd0fa8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#What_Is_Schema_Markup\" >\u00bfQu\u00e9 es el marcado Schema?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#Why_is_Schema_Markup_Important\" >\u00bfPor qu\u00e9 es importante Schema Markup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#Introducing_Mr_Rich_Snippets\" >Presentamos a Mr. Rich Snippets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#Rich_snippets_on_the_backend\" >Fragmentos enriquecidos en el backend<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#How_to_Add_Schemas_to_WordPress\" >C\u00f3mo a\u00f1adir esquemas a WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#Step_1_Install_AIOSEO\" >Paso 1 Instalar AIOSEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#Step_2_Enter_Your_Companys_Details\" >Paso 2 Introduzca los datos de su empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#Step_3_Configure_your_Schema_Settings\" >Paso 3 Configure su esquema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#Step_4_Set_and_Edit_Schema_Information\" >Paso 4 Establecer y editar la informaci\u00f3n del esquema<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si has investigado sobre los esquemas de sitios web, es posible que te sientas abrumado, especialmente si no eres un experto en programaci\u00f3n. Pero estamos aqu\u00ed para desmitificar todo el tema.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e9dese con nosotros y le explicaremos qu\u00e9 son los esquemas, c\u00f3mo funcionan y c\u00f3mo se utilizan. <strong>c\u00f3mo a\u00f1adir schema a WordPress sin necesidad de programaci\u00f3n<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Schema_Markup\"><\/span>\u00bfQu\u00e9 es el marcado Schema?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los contenidos que producimos como humanos <strong>datos no estructurados<\/strong>. Ya sea un v\u00eddeo, una entrada de blog o una conversaci\u00f3n en las redes sociales, los motores de b\u00fasqueda tienen que esforzarse mucho para comprenderlo y procesarlo.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Confused-Robot-Gif.webp\"><img decoding=\"async\" width=\"296\" height=\"200\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Confused-Robot-Gif.webp\" alt=\"Gif de robot confundido\" class=\"wp-image-54117\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Confused-Robot-Gif.webp 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Confused-Robot-Gif-252x170.webp 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Confused-Robot-Gif-156x105.webp 156w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><\/a><figcaption class=\"wp-element-caption\">AYUDE A LOS ROBOTS DE LOS MOTORES DE B\u00daSQUEDA CON EL MARCADO SCHEMA<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El marcado de esquemas es un lenguaje de datos estructurados<\/strong> que explique claramente a los motores de b\u00fasqueda de qu\u00e9 trata su contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2011, los principales motores de b\u00fasqueda, incluidos Google, Yahoo, Bing y Yandex (s\u00ed, eso existe), colaboraron para estandarizar el marcado de esquemas para que funcionara en todos sus sitios web.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juntos crearon <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Esquema.org<\/a>, una biblioteca completa de diferentes tipos de esquemas y el lenguaje de marcado de esquemas que necesita para utilizarlos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-1024x656.jpg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de Schema.org\" class=\"wp-image-53518\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-1024x656.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-300x192.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-768x492.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-1536x983.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-2048x1311.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-266x170.jpg 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-840x538.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-1068x684.jpg 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-1609x1030.jpg 1609w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-700x448.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-156x100.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/schemaorg_-1080x691.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Schema.org: Puede que no sea gran cosa para los ojos, pero las apariencias enga\u00f1an.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Schema_Markup_Important\"><\/span>\u00bfPor qu\u00e9 es importante Schema Markup?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marcado Schema es muy importante para <strong>optimizaci\u00f3n de motores de b\u00fasqueda<\/strong> (SEO).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al hacer un esfuerzo por incluir esquemas, est\u00e1s haciendo un favor a los motores de b\u00fasqueda y les est\u00e1s proporcionando un sabroso bocado de informaci\u00f3n que pueden procesar f\u00e1cilmente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cambio, ellos <strong>dar prioridad a su p\u00e1gina en los resultados de los motores de b\u00fasqueda<\/strong> p\u00e1ginas (SERP) por encima de las p\u00e1ginas de tus competidores que no incluyen estos datos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si tienes mucha suerte, puede que te recompensen con <strong>fragmentos enriquecidos<\/strong>.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introducing_Mr_Rich_Snippets\"><\/span>Presentamos a Mr. Rich Snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No, no es el nombre de un detective de cine negro. Los fragmentos enriquecidos son, en realidad, fragmentos de informaci\u00f3n que aparecen en las SERP, tienen un aspecto muy atractivo y te ayudan a destacar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como estos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-Snippets-Recipes.png\"><img decoding=\"async\" width=\"687\" height=\"365\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-Snippets-Recipes.png\" alt=\"Recetas de fragmentos enriquecidos\" class=\"wp-image-53156\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-Snippets-Recipes.png 687w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-Snippets-Recipes-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-Snippets-Recipes-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-Snippets-Recipes-156x83.png 156w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/a><figcaption class=\"wp-element-caption\">cada uno de estos cuadros es un fragmento enriquecido.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTe suena?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay todo tipo de ejemplos de rich snippets. <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/search-gallery\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google admite los siguientes tipos de esquema<\/a> para ofrecer fragmentos en sus resultados de b\u00fasqueda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Art\u00edculos<\/li>\n\n\n\n<li>Libros<\/li>\n\n\n\n<li>Migas de pan<\/li>\n\n\n\n<li>Carruseles<\/li>\n\n\n\n<li>Cursos <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses.png\" alt=\"Ejemplo de fragmento de curso\" class=\"wp-image-53157\" width=\"680\" height=\"380\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses.png 692w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-156x87.png 156w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption class=\"wp-element-caption\">Ejemplo de fragmento de curso en Google<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conjuntos de datos<\/li>\n\n\n\n<li>Preguntas y respuestas sobre educaci\u00f3n<\/li>\n\n\n\n<li>Clasificaciones agregadas de los empleadores<\/li>\n\n\n\n<li>Salarios estimados<\/li>\n\n\n\n<li>Eventos<\/li>\n\n\n\n<li>Comprobaci\u00f3n de hechos<\/li>\n\n\n\n<li>Preguntas frecuentes<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/FAQs-rich-snippet-example.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/FAQs-rich-snippet-example.png\" alt=\"FAQs rich snippet ejemplo\" class=\"wp-image-53158\" width=\"680\" height=\"250\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/FAQs-rich-snippet-example.png 685w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/FAQs-rich-snippet-example-300x110.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/FAQs-rich-snippet-example-462x170.png 462w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/FAQs-rich-snippet-example-156x57.png 156w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption class=\"wp-element-caption\">Ejemplo de fragmento de FAQ en Google<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How-tos<\/li>\n\n\n\n<li>Metadatos de imagen<\/li>\n\n\n\n<li>Ofertas de empleo<\/li>\n\n\n\n<li>V\u00eddeos de aprendizaje<\/li>\n\n\n\n<li>Empresas locales<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Local-business-snippet-example.png\"><img decoding=\"async\" width=\"467\" height=\"529\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Local-business-snippet-example.png\" alt=\"Ejemplo de fragmento de negocio local\" class=\"wp-image-53159\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Local-business-snippet-example.png 467w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Local-business-snippet-example-265x300.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Local-business-snippet-example-150x170.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Local-business-snippet-example-457x518.png 457w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Local-business-snippet-example-138x156.png 138w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/a><figcaption class=\"wp-element-caption\">Ejemplo de fragmento de negocio local<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logos<\/li>\n\n\n\n<li>Solucionadores matem\u00e1ticos<\/li>\n\n\n\n<li>Pel\u00edculas<\/li>\n\n\n\n<li>Problemas pr\u00e1cticos<\/li>\n\n\n\n<li>Productos<\/li>\n\n\n\n<li>Preguntas y respuestas<\/li>\n\n\n\n<li>Recetas<\/li>\n\n\n\n<li>Revisar fragmentos<\/li>\n\n\n\n<li>Cajas de b\u00fasqueda Sitelink<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Optinmonster-Sitelink-search-box.png\"><img decoding=\"async\" width=\"708\" height=\"446\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Optinmonster-Sitelink-search-box.png\" alt=\"Ejemplo de fragmento de cuadro de b\u00fasqueda Sitelink\" class=\"wp-image-53161\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Optinmonster-Sitelink-search-box.png 708w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Optinmonster-Sitelink-search-box-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Optinmonster-Sitelink-search-box-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Optinmonster-Sitelink-search-box-700x441.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Optinmonster-Sitelink-search-box-156x98.png 156w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/a><figcaption class=\"wp-element-caption\">Ejemplo de b\u00fasqueda por enlace web <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> fragmento<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aplicaciones inform\u00e1ticas<\/li>\n\n\n\n<li>Speakables<\/li>\n\n\n\n<li>V\u00eddeos<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Sidenote<\/strong>: Crear marcas de esquema no garantiza que tu p\u00e1gina se muestre como un fragmento enriquecido, pero te da una oportunidad de competir.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\">Los fragmentos enriquecidos no solo son excelentes para las empresas, sino que tambi\u00e9n mejoran la experiencia de b\u00fasqueda para los navegadores de los motores de b\u00fasqueda.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, con este fragmento de v\u00eddeo, puedes navegar directamente a la parte del v\u00eddeo que m\u00e1s te interese desde la p\u00e1gina de resultados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/video-snippet.png\"><img decoding=\"async\" width=\"751\" height=\"419\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/video-snippet.png\" alt=\"Ejemplo de fragmento de v\u00eddeo\" class=\"wp-image-53162\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/video-snippet.png 751w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/video-snippet-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/video-snippet-305x170.png 305w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/video-snippet-700x391.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/video-snippet-156x87.png 156w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los snippets tambi\u00e9n se utilizan en los resultados de b\u00fasqueda por voz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teniendo en cuenta que casi la mitad de la poblaci\u00f3n estadounidense (unos 142 millones de personas) <a href=\"https:\/\/www.statista.com\/statistics\/1299985\/voice-assistant-users-us\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">utilizar asistentes de voz<\/a>, <a href=\"https:\/\/memberpress.com\/es\/blog\/optimize-for-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"\">optimizar su sitio para la b\u00fasqueda por voz<\/a> \u00a1es m\u00e1s importante que nunca!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rich_snippets_on_the_backend\"><\/span>Fragmentos enriquecidos en el backend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los fragmentos enriquecidos son muy atractivos en la interfaz, estamos seguros de que estar\u00e1s de acuerdo. Pero el marcado de esquemas es otra historia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfRecuerdas que mencionamos que quiz\u00e1 te intimidan un poco los esquemas? Si no estabas seguro de a qu\u00e9 nos refer\u00edamos, echa un vistazo...<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Schema-markup-recipe.png\"><img decoding=\"async\" width=\"751\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Schema-markup-recipe.png\" alt=\"Ejemplo de marcado de esquema\" class=\"wp-image-53174\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Schema-markup-recipe.png 751w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Schema-markup-recipe-300x254.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Schema-markup-recipe-201x170.png 201w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Schema-markup-recipe-725x614.png 725w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Schema-markup-recipe-612x518.png 612w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Schema-markup-recipe-156x132.png 156w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed. \u00a1Pero no te preocupes! Recuerda que te vamos a ense\u00f1ar c\u00f3mo a\u00f1adir esquemas a WordPress con <strong>codificaci\u00f3n cero<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1s seas un <a href=\"https:\/\/memberpress.com\/es\/blog\/40-aprons-customer-story\/\" target=\"_blank\" rel=\"noopener\" title=\"\">solopreneur <\/a>Buscas una forma r\u00e1pida y sencilla de a\u00f1adir marcado de esquema a contenido nuevo. Quiz\u00e1s seas un desarrollador que quiere simplificar el proceso para sus clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cualquier caso, siga leyendo para enterarse de todo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_Schemas_to_WordPress\"><\/span>C\u00f3mo a\u00f1adir esquemas a WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La excelente noticia es que <a href=\"https:\/\/memberpress.com\/es\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cre\u00f3 un sitio web en WordPress<\/a>\u00a1Una estrella dorada para ti! \u2b50<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Well-Done-Pat-on-the-Back-Ken-Jeong-gif.webp\"><img decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Well-Done-Pat-on-the-Back-Ken-Jeong-gif.webp\" alt=\"Bien hecho Pat on the Back Ken Jeong gif\" class=\"wp-image-54120\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Well-Done-Pat-on-the-Back-Ken-Jeong-gif.webp 480w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Well-Done-Pat-on-the-Back-Ken-Jeong-gif-300x169.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Well-Done-Pat-on-the-Back-Ken-Jeong-gif-302x170.webp 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Well-Done-Pat-on-the-Back-Ken-Jeong-gif-156x88.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00a1DATE UNA PALMADITA EN LA ESPALDA!<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Y como tienes un sitio web de WordPress, eso significa que tienes acceso a todo tipo de complementos que te ayudar\u00e1n a evitar por completo el c\u00f3digo aterrador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro plugin de referencia para el marcado de esquemas (o para el caso, cualquier cosa que tenga que ver con la mejora de los resultados de los motores de b\u00fasqueda) es <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Todo en uno SEO (AIOSEO)<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor.png\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-1024x527.png\" alt=\"P\u00e1gina de inicio de SEO All In One\" class=\"wp-image-30803\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-1024x527.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-768x395.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-1536x790.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-2048x1054.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con AIOSEO, puede configurar su esquema de la siguiente manera <strong>autogenerar esquemas<\/strong>ahorrando tiempo y la aburrida introducci\u00f3n de datos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mejor de todo es que AIOSEO permite a los usuarios de MemberPress crear r\u00e1pida y f\u00e1cilmente esquemas para sus cursos y contenidos.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te mostraremos c\u00f3mo configurar AIOSEO para que a\u00f1adir esquemas a tu sitio web de WordPress sea igual de r\u00e1pido y sencillo.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Install_AIOSEO\"><\/span>Paso 1: Instalar AIOSEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de hacer nada m\u00e1s, tienes que a\u00f1adir el plugin AIOSEO.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primero, querr\u00e1s <strong>inscr\u00edbase en uno de <\/strong><a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\"><strong>AIOSEO<\/strong><\/a><strong>\u2019los planes de<\/strong>. Todos sus planes de pago incluyen marcado schema inteligente. Su plan b\u00e1sico cuesta s\u00f3lo $124\/a\u00f1o y cubre <a href=\"https:\/\/memberpress.com\/es\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">toneladas de elementos esenciales de SEO<\/a> para mejorar su posicionamiento en las SERPs.<br><\/li>\n\n\n\n<li>Una vez que te hayas registrado, copia tu clave de licencia desde tu <strong>correo electr\u00f3nico de recibo de compra<\/strong>.<br><\/li>\n\n\n\n<li>Siguiente, <strong>a\u00f1adir el plugin AIOSEO<\/strong> a su panel de control de WordPress.<br><\/li>\n\n\n\n<li>A continuaci\u00f3n, dir\u00edjase a <strong><a href=\"https:\/\/memberpress.com\/go\/allinone\/\" title=\"Semper plugins All in One SEO Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Todo en uno SEO<\/a><\/strong> > <strong>Ajustes generales <\/strong>y pegue su clave de licencia en el campo <strong>Clave de licencia <\/strong>campo.<br><\/li>\n\n\n\n<li>Hit <strong>Conectar <\/strong>para activarlo, \u00a1y ya est\u00e1s listo para empezar!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-License-Key.jpg\"><img decoding=\"async\" width=\"729\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-License-Key.jpg\" alt=\"Clave de licencia de AIOSEO\" class=\"wp-image-53165\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-License-Key.jpg 729w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-License-Key-300x167.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-License-Key-304x170.jpg 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-License-Key-700x391.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-License-Key-156x87.jpg 156w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Paso 2: Introduzca los datos de su empresa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora es el momento de introducir los datos de tu empresa. De este modo, AIOSEO podr\u00e1 rellenar autom\u00e1ticamente tus datos b\u00e1sicos cuando generes el esquema.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desde el panel de control de WordPress, vaya a <strong>Todo en uno SEO<\/strong> ><strong> Buscar apariciones<\/strong>. En virtud de la <strong>Ajustes globales <\/strong>despl\u00e1cese hasta <strong>Gr\u00e1fico del conocimiento<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph.jpg\"><img decoding=\"async\" width=\"729\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph.jpg\" alt=\"Gr\u00e1fico de conocimientos de AIOSEO\" class=\"wp-image-53166\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph.jpg 729w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-300x167.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-304x170.jpg 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-700x391.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-156x87.jpg 156w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rellene todos los campos. En la mayor\u00eda de los casos, querr\u00e1 seleccionar <strong>Organizaci\u00f3n, <\/strong>A menos que, por ejemplo, seas un emprendedor independiente que gestiona un blog.\u00a0<br><\/li>\n\n\n\n<li>No olvides incluir tu logotipo y aseg\u00farate de guardar los cambios.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-save-logo.jpg\"><img decoding=\"async\" width=\"729\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-save-logo.jpg\" alt=\"AIOSEO Knowledge Graph guardar logotipo\" class=\"wp-image-53167\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-save-logo.jpg 729w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-save-logo-300x175.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-save-logo-291x170.jpg 291w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-save-logo-700x409.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Knowledge-Graph-save-logo-156x91.jpg 156w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Configure_your_Schema_Settings\"><\/span>Paso 3: Configure su esquema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, configuremos los ajustes del esquema para crear los tipos de esquema predeterminados para cada parte de su sitio web.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Despl\u00e1cese hasta la parte superior de la p\u00e1gina y haga clic en el bot\u00f3n <strong>Tipos de contenido <\/strong>pesta\u00f1a. Ver\u00e1s diferentes secciones para diferentes tipos de publicaciones en tu sitio web. Si eres usuario de MemberPress, ver\u00e1s secciones para <strong>Grupos<\/strong>, <strong>Afiliaciones, concursos, <\/strong>y <strong>Cursos.<\/strong><br><\/li>\n\n\n\n<li>En <strong>Puestos<\/strong>seleccione <strong>Esquema de marcado <\/strong>ficha.<br><\/li>\n\n\n\n<li>Seleccione el marcado de esquema predeterminado adecuado en el men\u00fa desplegable. Por ejemplo, las publicaciones de nuestro sitio web de reposter\u00eda son recetas, por lo que seleccionaremos <strong>recetas<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes.png\"><img decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-1024x740.png\" alt=\"Seleccionar recetas de tipo de esquema\" class=\"wp-image-53168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-1024x740.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-300x217.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-768x555.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-235x170.png 235w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-840x607.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-946x684.png 946w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-700x506.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes-156x113.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Select-schema-type-recipes.png 1072w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si tienes un blog, te interesar\u00e1 seleccionar <strong>Art\u00edculo <\/strong>en el men\u00fa desplegable. A continuaci\u00f3n, se le presentar\u00e1n 3 opciones: <strong>Art\u00edculo<\/strong>, <strong>Entrada de blog<\/strong>y <strong>Art\u00edculo de actualidad. <\/strong>Seleccione la que tenga m\u00e1s sentido.<br><\/li>\n\n\n\n<li>Rep\u00edtalo con diferentes tipos de entradas en su sitio web.<br><\/li>\n\n\n\n<li>No olvides <strong>Guardar cambios<\/strong>!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Ya est\u00e1s listo para generar autom\u00e1ticamente esquemas en tu sitio de WordPress!\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Khaby-Lame-laptop-easy.webp\"><img decoding=\"async\" width=\"478\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Khaby-Lame-laptop-easy.webp\" alt=\"Khaby Lame laptop easy gif\" class=\"wp-image-54121\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Khaby-Lame-laptop-easy.webp 478w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Khaby-Lame-laptop-easy-300x300.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Khaby-Lame-laptop-easy-150x150.webp 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Khaby-Lame-laptop-easy-169x170.webp 169w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Khaby-Lame-laptop-easy-156x156.webp 156w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/a><figcaption class=\"wp-element-caption\">ES F\u00c1CIL GENERAR AUTOM\u00c1TICAMENTE EL ESQUEMA EN TU SITIO WEB<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes cambiar manualmente los tipos de esquema en p\u00e1ginas individuales. As\u00ed que no te preocupes si, por ejemplo, tus publicaciones son una mezcla de recetas y art\u00edculos. Tambi\u00e9n puedes editar el esquema para incluir informaci\u00f3n adicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, veamos c\u00f3mo hacerlo ahora mismo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Set_and_Edit_Schema_Information\"><\/span>Paso 4: Establecer y editar la informaci\u00f3n del esquema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Recetas<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vaya a la p\u00e1gina que desea editar en WordPress y despl\u00e1cese hasta la parte inferior de la p\u00e1gina para ver el bot\u00f3n <strong>Ajustes de AIOSEO<\/strong> y haga clic en el bot\u00f3n <strong>Esquema<\/strong> ficha.<br><\/li>\n\n\n\n<li>A veces, el valor por defecto <strong>Esquema en uso<\/strong> no es lo que quieres. Si ese es el caso, pulsa el <strong>icono de papelera<\/strong>.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use.png\"><img decoding=\"async\" width=\"952\" height=\"299\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use.png\" alt=\"Borrar esquema en uso\" class=\"wp-image-53169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use.png 952w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use-840x264.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Delete-Schema-in-Use-156x49.png 156w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirme que desea eliminar el esquema.<br><\/li>\n\n\n\n<li>A continuaci\u00f3n, pulse <strong>Generar esquema.<\/strong><br><\/li>\n\n\n\n<li>Aparecer\u00e1 la pantalla <strong>Generador de esquemas.<\/strong><br><\/li>\n\n\n\n<li>Seleccione el esquema que desee pulsando el bot\u00f3n <strong>+ icono. <\/strong>En este ejemplo, estamos a\u00f1adiendo el <strong>Receta <\/strong>esquema.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe.png\"><img decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-1024x761.png\" alt=\"Generador de esquemas seleccione Esquema de recetas\" class=\"wp-image-53170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-1024x761.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-768x571.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-826x614.png 826w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-920x684.png 920w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-697x518.png 697w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Schema-Generator-Recipe.png 1032w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ahora es el momento de a\u00f1adir y editar los detalles del esquema.<br><\/li>\n\n\n\n<li>En <strong>Nombre<\/strong> y <strong>Descripci\u00f3n<\/strong> se rellenar\u00e1n autom\u00e1ticamente con el t\u00edtulo y el extracto de la entrada, pero puedes editarlos borr\u00e1ndolos y escribiendo tu propia informaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details.png\"><img decoding=\"async\" width=\"1012\" height=\"859\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details.png\" alt=\"Esquema de la receta a\u00f1adir detalles\" class=\"wp-image-53171\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details-300x255.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details-768x652.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details-200x170.png 200w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details-723x614.png 723w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details-806x684.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details-610x518.png 610w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Recipe-schema-add-details-156x132.png 156w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u00f1adir <strong>Ingredientes<\/strong> individualmente pulsando intro despu\u00e9s de cada elemento. Esto ayudar\u00e1 a las personas que buscan recetas con ingredientes espec\u00edficos.<br><\/li>\n\n\n\n<li>Rellene el <strong>Tipo de plato<\/strong>, <strong>Tipo de cocina<\/strong>y <strong>Palabras clave<\/strong> as\u00ed como la informaci\u00f3n nutricional y el tiempo de preparaci\u00f3n.<br><\/li>\n\n\n\n<li><strong>Cargar una imagen<\/strong>. Si la p\u00e1gina se muestra como un fragmento enriquecido, esta ser\u00e1 la imagen que se utilizar\u00e1.<br><\/li>\n\n\n\n<li>Por \u00faltimo, tambi\u00e9n tiene la opci\u00f3n de incluir instrucciones paso a paso.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema.png\"><img decoding=\"async\" width=\"1009\" height=\"670\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema.png\" alt=\"A\u00f1adir instrucciones al esquema\" class=\"wp-image-53172\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema.png 1009w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema-840x558.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-instructions-to-Schema-156x104.png 156w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando hayas terminado, haz clic en <strong>Actualizar esquema<\/strong> (si est\u00e1s editando) o <strong>A\u00f1adir esquema<\/strong> si est\u00e1s generando un nuevo esquema. <br><\/li>\n\n\n\n<li>No olvides desplazarte hasta la parte superior de la p\u00e1gina y pulsar <strong>Actualizaci\u00f3n.\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Tach\u00e1n! \u00a1Ya est\u00e1! <strong>Sin codificaci\u00f3n ni complicaciones.\u00a0<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">V\u00eddeos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Veamos otro tipo de esquema muy popular... \u00a1los v\u00eddeos!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Esta vez, debe hacer clic en el bot\u00f3n <strong>+ icono<\/strong> junto a <strong>V\u00eddeo <\/strong>en el <strong>Generador de esquemas<\/strong>.<br><\/li>\n\n\n\n<li>Las dos primeras opciones son las mismas. Puede elegir la opci\u00f3n generada autom\u00e1ticamente <strong>Nombre<\/strong> y <strong>Descripci\u00f3n<\/strong> del <strong>T\u00edtulo del puesto <\/strong>y <strong>Extracto del puesto <\/strong>o elim\u00ednelos y escriba los suyos propios.<br><\/li>\n\n\n\n<li>A\u00f1ade un enlace al v\u00eddeo como <strong>URL del contenido <\/strong>o un <strong>Incrustar URL. <\/strong>Los motores de b\u00fasqueda prefieren las URL de contenido. Sin embargo, si utilizas un enlace de YouTube, tendr\u00e1s que copiarlo y pegarlo en el <strong>Incrustar URL.\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details.png\"><img decoding=\"async\" width=\"1014\" height=\"861\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details.png\" alt=\"A\u00f1adir detalles del esquema de v\u00eddeo\" class=\"wp-image-53173\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details.png 1014w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details-300x255.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details-768x652.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details-200x170.png 200w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details-723x614.png 723w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details-806x684.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details-610x518.png 610w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Add-video-schema-details-156x132.png 156w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u00f1ada el <strong>Fecha de carga.<\/strong><br><\/li>\n\n\n\n<li>Especifica si el v\u00eddeo es <strong>Para toda la familia.<\/strong><br><\/li>\n\n\n\n<li>Cargar un <strong>URL de la miniatura<\/strong>.<br><\/li>\n\n\n\n<li>Solo queda pulsar <strong>A\u00f1adir esquema, Actualizar <\/strong>tu p\u00e1gina de WordPress, \u00a1y ya est\u00e1s listo!<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cursos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes uno para ti. <strong>creadores de cursos<\/strong> ah\u00ed fuera \u2013<strong> especialmente los que utilizan <a href=\"https:\/\/memberpress.com\/es\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cursos MemberPress<\/a><\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AIOSEO ha a\u00f1adido recientemente cursos a su lista de tipos de esquemas disponibles. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desde el panel de control de WordPress, dir\u00edjase a <strong>MemberPress &gt; Cursos<\/strong> y haga clic en el curso que desea editar.<br> <\/li>\n\n\n\n<li>Despl\u00e1cese hasta el <strong>Ajustes de AIOSEO <\/strong>en la parte inferior de la p\u00e1gina y haga clic en el bot\u00f3n <strong>Esquema<\/strong> ficha.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema.png\"><img decoding=\"async\" width=\"1024\" height=\"217\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-1024x217.png\" alt=\"\" class=\"wp-image-53487\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-1024x217.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-300x64.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-768x163.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-660x140.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-840x178.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-1216x258.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-700x148.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-156x33.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema-1080x229.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/AIOSEO-Courses-Default-Schema.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como puede ver, ya hemos configurado nuestro tipo de esquema predeterminado en <strong>Curso<\/strong>. Para ello, siga el paso 3 y cambie la opci\u00f3n <strong>Cursos<\/strong> secci\u00f3n de la <strong>Tipos de contenido<\/strong> ficha.<br><\/li>\n\n\n\n<li>O, como ya sabe, puede hacer clic en <strong>Generar esquema <\/strong>y haga clic en el bot\u00f3n <strong>+ icono<\/strong> junto a <strong>Curso<\/strong> en el <strong>Generador de esquemas<\/strong>.<br><\/li>\n\n\n\n<li>Haga clic en el bot\u00f3n <strong>icono de l\u00e1piz<\/strong> para editar su esquema.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema.png\"><img decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-1024x677.png\" alt=\"Editar el esquema del curso\" class=\"wp-image-53489\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-1024x677.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-768x508.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-257x170.png 257w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-840x555.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-1034x684.png 1034w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-700x463.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Edit-course-schema.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Al igual que con otros tipos de esquema, el <strong>Nombre<\/strong> y <strong>Descripci\u00f3n<\/strong> se rellenan autom\u00e1ticamente con su <strong>T\u00edtulo del puesto<\/strong> y <strong>Extracto del puesto<\/strong>pero puede editarlos manualmente.<br> <\/li>\n\n\n\n<li>Puede dejar el <strong>Proveedor<\/strong> en blanco si usted es el proveedor del curso. Esto es para sitios web que ofrecen cursos de m\u00faltiples organizaciones. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section.png\"><img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-1024x680.png\" alt=\"Esquema del curso Secci\u00f3n del proveedor del curso\" class=\"wp-image-53492\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-1024x680.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-840x558.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-1030x684.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Course-schema-course-provider-section.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si deja esta secci\u00f3n vac\u00eda, el esquema del curso contendr\u00e1 los detalles y el logotipo que haya configurado en el paso 2 de este blog. Si ofrece cursos de varios proveedores, rellene los datos del proveedor del curso que est\u00e1 editando.<br> <\/li>\n\n\n\n<li>\u00a1Y eso es todo! Pulsa el bot\u00f3n azul. <strong>Actualizar esquema<\/strong> y <strong>Actualizaci\u00f3n<\/strong> su p\u00e1gina de WordPress y el esquema de su curso est\u00e1 todo listo. <\/li>\n<\/ul>\n\n\n\n<div id=\"ad-53519\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/sell-online-courses-post\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/design-online-course-adsanity.png\" class=\"no-lazy-load wp-post-image\" alt=\"C\u00f3mo dise\u00f1ar un curso en l\u00ednea - leer ahora\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/design-online-course-adsanity.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/design-online-course-adsanity-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/design-online-course-adsanity-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/design-online-course-adsanity-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/design-online-course-adsanity-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00f1adir el marcado schema a su sitio web WordPress puede ayudarle a mejorar su posicionamiento en los motores de b\u00fasqueda y atraer m\u00e1s visitantes a su sitio.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la ayuda del <strong>Plugin SEO todo en uno<\/strong>puede configurar f\u00e1cilmente sus par\u00e1metros de esquema y generar un esquema para cada parte de su sitio web.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si alguna vez necesitas editar manualmente la informaci\u00f3n del esquema de p\u00e1ginas individuales, es f\u00e1cil con <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" title=\"\" rel=\"sponsored\">AIOSEO<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que no te dejes intimidar por el marcado de esquemas: \u00a1sigue nuestra sencilla gu\u00eda y empieza a disfrutar hoy mismo de las ventajas de un mejor posicionamiento SEO!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alg\u00fan otro consejo sobre c\u00f3mo a\u00f1adir schema a WordPress? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Are you looking for a way to improve your WordPress website\u2019s search engine ranking and attract more visitors? One effective strategy is to use schema markup.\u00a0 If you\u2019ve looked into website schemas, you might be feeling daunted, especially if you\u2019re not a coding whiz. But we\u2019re here to demystify the whole thing.\u00a0 Stick around as [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":53151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"68t63oqaxf40\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"y4ubk5h7qo00\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"jeyuqoj6fio0\",\"si6h17g1yz40\",\"539t08p2e9w0\",\"4ukpajzxgug0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Sometime in Q2, AIOSEO (a partner product) is releasing a feature that'll automatically generate \u201cCourse Schema\u201d for our MP Courses and Memberships. In light of that, Blair wants us to write an article about schemas. Here are the deets: \r\n\r\n- Discuss why schemas are important\r\n- Show how to use them in AIOSEO\r\n- Before the feature release, there are specific schemas for products and courses that MP creators can use. So we want to describe some of these. Once the feature comes out, we'll just go in and update this post (it'll be live by that time)\r\n\r\nYou can do shema configuration on the Course \/ Membership edit pages under: AIOSEO Settings > Schemas > Generate Schema.","footnotes":""},"categories":[134,94,145],"tags":[28,1068,182],"class_list":["post-52251","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","category-tools","tag-plugins","tag-schema","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering how to do schema markup in WordPress? Like to know how to get rich snippets? 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