{"id":54668,"date":"2023-06-14T05:00:00","date_gmt":"2023-06-14T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=54668"},"modified":"2023-06-13T18:44:15","modified_gmt":"2023-06-13T22:44:15","slug":"wpcode-for-memberpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/wpcode-for-memberpress\/","title":{"rendered":"Libere al guerrero del c\u00f3digo que lleva dentro: C\u00f3mo hacer c\u00f3digo personalizado en WordPress sin sabotear su sitio web"},"content":{"rendered":"\n

Codifica como un profesional con tu nueva superfuerza. Presentamos la NUEVA integraci\u00f3n MemberPress WPCode.<\/em><\/strong><\/p>

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QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
WPCode<\/a><\/li>
MemberPress\u00a0<\/a><\/li><\/ul><\/li>
El poder de WPCode en MemberPress<\/a><\/li>
Ubicaciones de autoinserci\u00f3n Easy MemberPress<\/a>
Caso pr\u00e1ctico #1 - Ventas sobrealimentadas<\/a><\/li><\/ul><\/li>
Limitaciones a\u00fan m\u00e1s estrictas del acceso a los contenidos<\/a>
Caso pr\u00e1ctico #2 - Seguimiento para ahorrar tiempo<\/a><\/li><\/ul><\/li>
Entrega precisa con l\u00f3gica condicional combinada<\/a>
Caso pr\u00e1ctico #3 - La sincronizaci\u00f3n perfecta, desmitificada<\/a><\/li>
Caso pr\u00e1ctico #4 - Clientes encantados<\/a><\/li><\/ul><\/li>
MemberPress Seguimiento de p\u00edxeles de conversi\u00f3n<\/a>
Caso pr\u00e1ctico #5 - Optimizaci\u00f3n sencilla de anuncios en tiempo real<\/a><\/li><\/ul><\/li>
Facilidad de uso<\/a><\/li>
Posibilidades infinitas<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
El mundo digital est\u00e1 repleto de oportunidades para el crecimiento y la innovaci\u00f3n de los negocios online. \u00bfQu\u00e9 es lo que impulsa principalmente ese crecimiento? WordPress y sus plugins premium. <\/p>\n\n\n\n
O, para ser m\u00e1s espec\u00edficos, WordPress. codificaci\u00f3n personalizada<\/em> y afiliaci\u00f3n <\/em>plugins. <\/p>\n\n\n\n
En el pasado<\/em><\/strong>El problema de esta combinaci\u00f3n era la complejidad. La codificaci\u00f3n personalizada es notoriamente incompleta, y los sitios de membres\u00eda pueden ser un reto. Si profundizas demasiado, puedes romper tu sitio.<\/p>\n\n\n\n
Por eso hay tantas empresas de negocios en l\u00ednea exitosas. hoy<\/em><\/strong>, encontrar\u00e1s dos potentes plataformas: WPCode <\/strong>y MemberPress<\/strong>. <\/p>\n\n\n\n
Estas dos herramientas han cambiado las reglas del juego en cuanto a la personalizaci\u00f3n y adaptaci\u00f3n de los negocios online, que resulta ser el clave para aumentar los ingresos y el crecimiento<\/strong>.<\/p>\n\n\n\n
<\/span>WPCode<\/span><\/h3>\n\n\n\n
WPCode es el m\u00e1s popular plugin de fragmentos de c\u00f3digo<\/strong> para WordPress. Con solo pulsar un bot\u00f3n, convierte al propietario medio de un negocio en l\u00ednea en un h\u00e9roe del c\u00f3digo personalizado.<\/p>\n\n\n\n
Pero WPCode no es solo para novatos<\/strong>. <\/p>\n\n\n\n
Acelera enormemente la producci\u00f3n de desarrolladores<\/strong>. Y una producci\u00f3n m\u00e1s r\u00e1pida conlleva mayores beneficios. <\/p>\n\n\n\n
Por lo tanto, no es de extra\u00f1ar que WPCode, con m\u00e1s de un mill\u00f3n de instalaciones activas, sea ahora uno de los plugins m\u00e1s importantes en el kit de herramientas de cualquier desarrollador.<\/p>\n\n\n\n
MemberPress\u00a0<\/h3>\n\n\n\n
Ahora, MemberPress es el plugin de monetizaci\u00f3n y membres\u00eda para WordPress m\u00e1s utilizado del mundo. <\/p>\n\n\n\n
Como WPCode es para fragmentos<\/em>, MemberPress es el plugin m\u00e1s popular para afiliaciones <\/em>y monetizaci\u00f3n <\/em>entre desarrolladores, creadores y dise\u00f1adores de WordPress.\u00a0<\/p>\n\n\n\n
Junto con una larga lista de otras funciones generadoras de ingresos<\/a>le permite crear, gestionar y realizar el seguimiento de las suscripciones f\u00e1cilmente.<\/p>\n\n\n\n
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Combina ambos y obtendr\u00e1s una receta infalible para el \u00e9xito de tu negocio online.<\/p>\n\n\n\n
La integraci\u00f3n de MemberPress WPCode convierte la complejidad de la codificaci\u00f3n personalizada en un proceso de apuntar y hacer clic que todos podemos entender.<\/strong> \u2013 y utilice<\/em>.<\/p>\n\n\n\n
Con esta integraci\u00f3n, podr\u00e1s hacer todas esas cosas que has so\u00f1ado para impulsar tu negocio, sin tener que preocuparte por da\u00f1ar tu sitio web.<\/p>\n\n\n\n
<\/span>El poder de WPCode en MemberPress<\/span><\/h2>\n\n\n\n
Esta integraci\u00f3n libera todo el potencial de WPCode dentro del entorno MemberPress. As\u00ed podr\u00e1s hacer cosas como...<\/p>\n\n\n\n
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A\u00f1ada fragmentos de c\u00f3digo personalizados a partes espec\u00edficas de sus p\u00e1ginas MemberPress<\/li>\n\n\n\n
Controle cu\u00e1ndo y d\u00f3nde aparecen los fragmentos en funci\u00f3n de condiciones din\u00e1micas<\/li>\n\n\n\n
Establezca un seguimiento de conversiones de nivel ninja<\/li>\n<\/ul>\n\n\n\n
Y eso es solo el principio. <\/p>\n\n\n\n
Sigue leyendo y descubrir\u00e1s algunos de los casos de uso m\u00e1s destacados que ofrece la integraci\u00f3n de MemberPress WPCode.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> Programa como un profesional y personaliza tu sitio web con la integraci\u00f3n de MemberPress y WP Code.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_MemberPress_Auto-Insert_Locations\"><\/span>Ubicaciones de autoinserci\u00f3n Easy MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En <strong>Lugares de autoinserci\u00f3n espec\u00edficos para MemberPress<\/strong> es una de nuestras caracter\u00edsticas favoritas de la integraci\u00f3n con WPCode. Esta funci\u00f3n te permite a\u00f1adir c\u00f3digo personalizado de alta precisi\u00f3n a tus p\u00e1ginas MemberPress con una facilidad incre\u00edble. <\/p>\n\n\n\n<p>S\u00f3lo tienes que seleccionar la ubicaci\u00f3n de autoinserci\u00f3n correspondiente al \u00e1rea de tu sitio donde quieres a\u00f1adir el c\u00f3digo. Entonces WPCode hace el resto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-1024x620.jpg\" alt=\"\" class=\"wp-image-54960\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-1024x620.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-300x182.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-768x465.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-281x170.jpg 281w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-840x508.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-1131x684.jpg 1131w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-700x424.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-1080x653.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Caso de uso #1 \u2013 <em>Ventas sobrealimentadas<\/em><\/h3>\n\n\n\n<p>Por ejemplo, imagina que quieres vender un nuevo plan de suscripci\u00f3n. Con WPCode, puedes crear un banner o una llamada a la acci\u00f3n (CTA) y colocarlo directamente en la p\u00e1gina del formulario de pago\/registro de MemberPress. <\/p>\n\n\n\n<p>Esta CTA perfectamente colocada le permite destacar las ventajas del nuevo plan y anima a los clientes a actualizarlo, justo en el punto de venta.<\/p>\n\n\n\n<p><em>Pero se pone a\u00fan mejor<\/em>. Tambi\u00e9n puede solicitar <strong>l\u00f3gica condicional<\/strong> a estos banners y CTAs. <\/p>\n\n\n\n<p>Por ejemplo, en el \u00e1rea de la cuenta, podr\u00eda mostrar un banner de venta adicional que solo se muestre a suscriptores espec\u00edficos. <\/p>\n\n\n\n<p>Este enfoque espec\u00edfico le ayuda a presentar las ofertas adecuadas a los afiliados adecuados en el momento oportuno. Y eso significa que conseguir\u00e1 m\u00e1s ventas con menos esfuerzo en <em>menos <\/em>tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Even_Finer-Grained_Content_Access_Limitations\"><\/span>Incluso <em>M\u00e1s fino<\/em>-Limitaciones de acceso a los contenidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201.jpg\"><img decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-1024x461.jpg\" alt=\"Concepto de acceso a contenidos variados y complejos\" class=\"wp-image-55084\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-1024x461.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-300x135.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-768x346.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-378x170.jpg 378w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-840x378.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-1216x547.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-700x315.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-156x70.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-1080x486.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201.jpg 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>De f\u00e1brica, la funci\u00f3n MemberPress Rules le ofrece el control de acceso al contenido m\u00e1s detallado que existe. Y su capacidad de ampliaci\u00f3n de reglas siempre ha sido extraordinaria, siempre y cuando haya tenido un desarrollador a su disposici\u00f3n.<\/p>\n\n\n\n<p>WPCode cambia eso.<\/p>\n\n\n\n<p>La integraci\u00f3n de MemberPress WPCode aporta nuevas reglas que ampl\u00edan al m\u00e1ximo las capacidades de acceso al contenido de la plataforma. <em>sin necesidad de desarrollo<\/em>.<\/p>\n\n\n\n<p>Gracias a las ubicaciones de autoinserci\u00f3n, puede aplicar estas nuevas reglas a cualquier elemento de su sitio. <\/p>\n\n\n\n<p>Por lo tanto, puede adaptar el contenido y la funcionalidad de su sitio web en funci\u00f3n de los niveles de membres\u00eda de cada uno de sus usuarios. <\/p>\n\n\n\n<p>Usted les ofrece una experiencia de usuario m\u00e1s personalizada, y ellos le ofrecen m\u00e1s y mejor compromiso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-1024x532.jpg\" alt=\"\" class=\"wp-image-54961\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-1024x532.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-300x156.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-768x399.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-327x170.jpg 327w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-840x437.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-700x364.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-156x81.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-1080x562.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Caso de uso #2 \u2013 <em>Seguimiento para ahorrar tiempo<\/em><\/h3>\n\n\n\n<p>Veamos una aplicaci\u00f3n pr\u00e1ctica relacionada con el seguimiento del acceso al contenido. <\/p>\n\n\n\n<p>Supongamos que utiliza una secuencia de DripScripts para realizar un seguimiento de las entradas del blog que se visitan con m\u00e1s frecuencia. <\/p>\n\n\n\n<p>Usted sospecha (sabiamente) que los visitantes de su sitio, sean miembros o no, se comportan de manera diferente cuando se trata del contenido del sitio. Tambi\u00e9n sabe que los distintos niveles de afiliaci\u00f3n tienen acceso a diferentes contenidos.<\/p>\n\n\n\n<div id=\"ad-53781\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-target-audience\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1.png\" class=\"no-lazy-load wp-post-image\" alt=\"Lee c\u00f3mo identificar a tu p\u00fablico objetivo en el blog de MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>As\u00ed que quieres que tu secuencia rastree estos dos grupos individualmente. Normalmente, esto requerir\u00eda la codificaci\u00f3n de algunas condiciones muy complejas. <\/p>\n\n\n\n<p>Pero no con WPCode. Solo tienes que a\u00f1adir el script al encabezado de tu sitio web utilizando dos fragmentos separados: uno para los miembros y otro para los no miembros. <\/p>\n\n\n\n<p>Sencillo, r\u00e1pido y eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Precision_Delivery_w_Combined_Conditional_Logic\"><\/span>Entrega precisa con l\u00f3gica condicional combinada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU.jpg\" alt=\"Concepto de l\u00f3gica condicional\" class=\"wp-image-55085\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La integraci\u00f3n MemberPress WPCode combina las reglas espec\u00edficas de MemberPress con las funciones de WPCode. <\/p>\n\n\n\n<p>Puede que <em>sonido <\/em>b\u00e1sica. Pero esta mezcla tiene un incre\u00edble poder de cambio cuando se trata de generar ingresos basados en UX.<\/p>\n\n\n\n<p>La integraci\u00f3n le permite <strong>personalizar la din\u00e1mica de entrega de ofertas, tratos y cualquier otro tipo de mensajer\u00eda<\/strong>en funci\u00f3n de un n\u00famero casi infinito de factores. Estableces una personalizaci\u00f3n personalizada que mejora enormemente la experiencia del usuario y, por tanto, su participaci\u00f3n.<\/p>\n\n\n\n<p>Al fin y al cabo, los clientes que se sienten vistos y escuchados est\u00e1n contentos. Y los clientes felices se quedan. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Caso de uso #3 \u2013 <em>La sincronizaci\u00f3n perfecta, desmitificada<\/em><\/h3>\n\n\n\n<p>Por ejemplo, imagine que desea presentar una oferta especial a los suscriptores de una determinada afiliaci\u00f3n, en un nivel espec\u00edfico. <\/p>\n\n\n\n<p>Este grupo es un poco supersticioso y comparte la creencia de que los anuncios digitales que aparecen los lunes o los mi\u00e9rcoles traen mala suerte.<\/p>\n\n\n\n<p>Por lo tanto, no quieres mostrar esta oferta a todo el mundo (solo a determinados miembros). Y, desde luego, no quieres mostrarla todo el tiempo (no los lunes ni los mi\u00e9rcoles). <\/p>\n\n\n\n<p>Las reglas de l\u00f3gica condicional de WPCode simplifican este tipo de entregas complejas, haci\u00e9ndolas m\u00e1s sencillas y r\u00e1pidas. Solo tienes que establecer tus condiciones y ya estar\u00e1s listo para empezar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Caso de uso #4 \u2013 <em>Clientes satisfechos<\/em><\/h3>\n\n\n\n<p>O supongamos que eres desarrollador\/dise\u00f1ador de WordPress y est\u00e1s creando un sitio web para el servicio local de entrega de tacos de tu barrio.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c2b203bc8138d3469d3785af8bd98b72\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-restaurant-sales\/\" target=\"_blank\" class=\"button button-blue center\">LEER >> C\u00f3mo aumentar las ventas de un restaurante con WordPress<\/a>\n<\/div>\n\n\n\n\n<p>La propietaria del restaurante quiere ofrecer una membres\u00eda para comensales habituales con una oferta exclusiva en l\u00ednea para los martes de tacos. Como no quiere arruinarse, quiere que la oferta solo est\u00e9 disponible el segundo martes de cada mes.\u00a0<\/p>\n\n\n\n<p>Con WPCode y MemberPress, puedes prepararle esta experiencia en un abrir y cerrar de ojos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"270\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif.webp\" alt=\"\" class=\"wp-image-54962\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif.webp 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif-169x300.webp 169w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif-96x170.webp 96w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif-88x156.webp 88w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><figcaption class=\"wp-element-caption\">Espera, ahora vuelvo (me han entrado ganas de comer tacos).<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Durante mi descanso para comer tacos, record\u00e9 lo poderosa que es esta integraci\u00f3n cuando se trata del seguimiento de conversiones...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Conversion_Pixels_Tracking\"><\/span>MemberPress Seguimiento de p\u00edxeles de conversi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking.jpg\"><img decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-1024x368.jpg\" alt=\"Complemento WPCode Conversion Pixel Tracking MemberPress\" class=\"wp-image-55086\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-1024x368.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-300x108.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-768x276.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-473x170.jpg 473w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-840x302.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-1216x437.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-700x252.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-156x56.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-1080x388.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El seguimiento eficaz de las conversiones es la clave para sacar el m\u00e1ximo partido a tus esfuerzos de marketing. Por eso precisamente la integraci\u00f3n de MemberPress WPCode incluye el siguiente nivel. <strong>Complemento P\u00edxeles de conversi\u00f3n<\/strong>. <\/p>\n\n\n\n<p>Puede utilizarlo para realizar un seguimiento de sus conversiones MemberPress, lo que le ayudar\u00e1 a optimizar sus campa\u00f1as y maximizar su ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Caso de uso #5 \u2013 <em>F\u00e1cil optimizaci\u00f3n de anuncios en tiempo real<\/em><\/h3>\n\n\n\n<p>He aqu\u00ed un ejemplo pr\u00e1ctico. Imagina que has lanzado una campa\u00f1a promocional para un nuevo curso que has creado en <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo crear un sitio para vender cursos online en WordPress (Gu\u00eda paso a paso)\">Cursos MemberPress<\/a>. Parte de tu campa\u00f1a incluir\u00e1 Facebook Ads (AKA <a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Meta Anuncios<\/a>). <\/p>\n\n\n\n<p>Su objetivo principal es medir lo bien que estos anuncios venden su curso. Con <strong>Complemento Conversion Pixels de WPCode<\/strong>puede configurar un p\u00edxel de conversi\u00f3n que supervise las compras realizadas. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-1024x461.png\" alt=\"\" class=\"wp-image-54963\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-1024x461.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-300x135.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-768x346.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-377x170.png 377w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-840x378.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-700x315.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-156x70.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-1080x487.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels.png 1101w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>El p\u00edxel env\u00eda los datos de conversi\u00f3n de MemberPress a Facebook, para que puedas ajustar la campa\u00f1a publicitaria y aumentar las conversiones.<\/p>\n\n\n\n<p>Pero esta funci\u00f3n va mucho m\u00e1s all\u00e1 de Facebook.<\/p>\n\n\n\n<p>Tanto si utiliza <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Anuncios Google<\/a>, <a href=\"https:\/\/ads.pinterest.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pinterest<\/a>, <a href=\"https:\/\/www.tiktok.com\/business\/en-US\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">TikTok<\/a>, u otra plataforma publicitaria, el complemento Conversion Pixels de WPCode act\u00faa como una herramienta fundamental para realizar un seguimiento de las conversiones y perfeccionar sus estrategias de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ease_of_Use\"><\/span>Facilidad de uso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La integraci\u00f3n entre WPCode y MemberPress hace posible una serie de funciones incre\u00edblemente complejas.<\/p>\n\n\n\n<p>Sin embargo, aqu\u00ed es donde viene lo mejor. <strong>Toda esa poderosa complejidad est\u00e1 enterrada detr\u00e1s de los botones<\/strong> \u2013 sano y salvo.<\/p>\n\n\n\n<p>Y tanto si eres un desarrollador principiante como si tienes experiencia, puedes aprovechar al m\u00e1ximo esta potente complejidad dentro de tu entorno MemberPress.\u00a0<\/p>\n\n\n\n<p>Con la integraci\u00f3n de MemberPress WPCode, obtienes... <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La interfaz s\u00faper intuitiva de WPCode<\/li>\n\n\n\n<li>Una amplia biblioteca de fragmentos listos para usar<\/li>\n\n\n\n<li>La opci\u00f3n de crear otras personalizadas <\/li>\n<\/ul>\n\n\n\n<p>Esas son todas las herramientas que necesitas para personalizar a tu gusto. O, para los desarrolladores de WordPress, a gusto de tus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Endless_Possibilities\"><\/span>Posibilidades infinitas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-1024x576.jpg\" alt=\"Posibilidades MemberPress\" class=\"wp-image-55122\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La integraci\u00f3n MemberPress WPCode abre un nuevo mundo de posibilidades para su sitio de membres\u00eda o negocio en l\u00ednea. <\/p>\n\n\n\n<p>Desde la inserci\u00f3n precisa de c\u00f3digo y la personalizaci\u00f3n din\u00e1mica hasta el seguimiento eficiente de conversiones, esta integraci\u00f3n lo tiene todo.<\/p>\n\n\n\n<p>Si eres usuario de MemberPress, <a href=\"https:\/\/memberpress.com\/es\/addons\/wpcode\/\" target=\"_blank\" rel=\"noopener\" title=\"\">No pierdas ni un segundo m\u00e1s.<\/a>. Necesitas ver c\u00f3mo esta incre\u00edble integraci\u00f3n puede liberar todo el potencial de tu sitio web. <\/p>\n\n\n\n<p>Con MemberPress al mando y WPCode a tu disposici\u00f3n, est\u00e1s perfectamente equipado para crear un sitio web que se adapte a tus necesidades espec\u00edficas y a las de tus miembros.<\/p>\n\n\n\n<p>\u00bfDesea mejorar la funcionalidad de su sitio web? \u00bfPersonalizar la experiencia de sus miembros? \u00bfO optimizar sus esfuerzos de marketing? <\/p>\n\n\n\n<p>En <a href=\"https:\/\/memberpress.com\/es\/addons\/wpcode\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integraci\u00f3n de WPCode<\/a> te permitir\u00e1 programar como un profesional en un abrir y cerrar de ojos.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Comience a explorar AHORA y lleve su sitio a nuevas alturas con MemberPress y WPCode.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Code like a pro with your newfound superstrength. Introducing the NEW MemberPress WPCode integration. The digital world is ripe with opportunities for online business growth and innovation. What\u2019s mainly driving that growth? WordPress and its premium plugins. Or, to be more specific \u2013 WordPress custom coding and membership plugins. In the past, the problem with [\u2026]<\/p>\n","protected":false},"author":59227,"featured_media":55095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[446,134,94,19,5,145,854],"tags":[1088,90],"class_list":{"0":"post-54668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-announcements","8":"category-how-to-2","9":"category-marketing","10":"category-news","11":"category-releases","12":"category-tools","13":"category-use-case","14":"tag-customization","15":"tag-integration","16":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Code like a pro with the flip of a switch! The MemberPress WPCode integration turns the complexity of custom coding into an easy point-and-click process.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Curt Noble\"\/>\n\t<meta name=\"keywords\" content=\"wpcode integration with memberpress,wpcode memberpress integration,how to do custom code in wordpress,customization,integration\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/wpcode-for-memberpress\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Do Custom Code in WordPress w\/Out Sabotaging Your Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Code like a pro with the flip of a switch! 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