En segundo lugar, y casi igual de importante, tiene que saber que sus correos electr\u00f3nicos llegan con rapidez y fiabilidad a las bandejas de entrada de sus afiliados.<\/p>\n\n\n\n

En todos mis a\u00f1os de soporte he visto muy pocos propietarios de sitios web que se hayan parado a pensar en c\u00f3mo se env\u00edan sus correos electr\u00f3nicos, desde d\u00f3nde se env\u00edan y con qu\u00e9 problemas potenciales se pueden encontrar si dejan los correos electr\u00f3nicos de WordPress como predeterminados.<\/p>\n\n\n\n

No me malinterpretes, el hecho de que WordPress casi siempre sea capaz de enviar correos electr\u00f3nicos sin que tengas que mover un dedo para hacerlo es incre\u00edble. Pero hay algunos problemas potenciales que deben tenerse en cuenta.<\/p>\n\n\n\n

<\/span>El problema con WordPress Mail<\/span><\/h2>\n\n\n\n
Sin entrar en demasiados detalles t\u00e9cnicos, WordPress (por defecto) intentar\u00e1 enviar correos electr\u00f3nicos utilizando un servidor de correo local siempre que sea posible. Esto significa que el 99% de las veces sus correos electr\u00f3nicos provienen del mismo servidor web en el que est\u00e1 alojado su sitio. Eso no suena tan mal, pero aqu\u00ed est\u00e1n los problemas que a menudo se pasan por alto:<\/p>\n\n\n\n
\u00bfEst\u00e1 usted en un servidor de alojamiento compartido? En caso afirmativo, \u00bfqu\u00e9 han hecho otros propietarios de sitios web del servidor para empa\u00f1ar su reputaci\u00f3n<\/a> con proveedores de correo electr\u00f3nico?<\/li>
\u00bfQu\u00e9 historial tiene la direcci\u00f3n IP de su servidor con listas de bloqueo de correo electr\u00f3nico<\/a>?<\/li>
\u00bfLe permite su proveedor de alojamiento web personalizar la direcci\u00f3n de correo electr\u00f3nico y el nombre del remitente en los mensajes salientes?<\/li>
\u00bfSu proveedor de alojamiento web limita el n\u00famero de correos electr\u00f3nicos que puede enviar al d\u00eda o al mes? Si es as\u00ed, \u00bfcu\u00e1les son esos l\u00edmites? \u00bfQu\u00e9 probabilidades hay de alcanzarlos?<\/li>
\u00bfCu\u00e1l es el tiempo de actividad del servidor de correo proporcionado por su host y con qu\u00e9 rapidez pueden solucionar los problemas?<\/li>
\u00bfQu\u00e9 ocurre con los mensajes que no se env\u00edan? \u00bfSe vuelven a intentar o simplemente se descartan?<\/li>
\u00bfCu\u00e1ntos usuarios comparten el servidor de correo con usted? \u00bfCu\u00e1l es la velocidad de respuesta del alojamiento web?<\/li><\/ul>\n\n\n\n
Hay otros problemas, pero estos son los m\u00e1s comunes y son un buen punto de partida para determinar si su servidor de correo electr\u00f3nico va a ser fiable o no.<\/p>\n\n\n\n
Considere, por ejemplo, que ha configurado un correo electr\u00f3nico recordatorio en MemberPress para notificar a los miembros una semana antes de que caduque su tarjeta de cr\u00e9dito. Ahora imagine que tiene 800 personas (un poco exagerado, pero no incre\u00edble para un gran sitio de suscripci\u00f3n) cuyas tarjetas de cr\u00e9dito expirar\u00e1n a finales del mes en curso.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption>ver >> Visi\u00f3n general de los correos electr\u00f3nicos de Memberpress<\/figcaption><\/figure>\n\n\n\nEl d\u00eda en que se active el recordatorio, MemberPress enviar\u00e1 800 correos electr\u00f3nicos a lo largo del d\u00eda a estos miembros inform\u00e1ndoles de que deben actualizar los datos de su tarjeta de cr\u00e9dito.<\/p>\n\n\n\nAhora imagina que tu proveedor de alojamiento web te limita a 300 correos electr\u00f3nicos al d\u00eda y, adem\u00e1s, todos los correos que superen ese l\u00edmite desaparecen en un agujero negro. Esto significa que 500 personas no tienen ni idea de que sus tarjetas de cr\u00e9dito deben actualizarse antes de que caduque su suscripci\u00f3n.<\/em><\/p>\n\n\n\nO, \u00bfqu\u00e9 pasar\u00eda si su servidor de correo fuera incluido en una lista de bloqueo por muchos de los grandes proveedores de correo electr\u00f3nico? \u00bfCu\u00e1ntas de esas 800 personas nunca ver\u00edan ese correo porque ha sido marcado como spam?<\/p>\n\n\n\nDeber\u00eda considerar seriamente estas cuestiones si quiere ahorrarse muchos quebraderos de cabeza financieros y de atenci\u00f3n al cliente. Esto es crucial si est\u00e1 ejecutando un sitio de membres\u00eda con algo como MemberPress.<\/p>\n\n\n\nSus miembros esperar\u00e1n recibir correos electr\u00f3nicos con instrucciones casi inmediatamente despu\u00e9s de suscribirse, y sin duda querr\u00e1n que se les recuerde antes de que su suscripci\u00f3n caduque o se renueve autom\u00e1ticamente. Si no reciben <a href=\"https:\/\/memberpress.com\/es\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">recordado antes de cobrar<\/a> puedes garantizar que no van a estar contentos contigo. Y nunca es divertido que te griten, punto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>\u00a1Hay una soluci\u00f3n!<\/span><\/h2>\n\n\n\nAhora mismo estar\u00e1s pensando: \"\u00a1Genial! Otra cosa por la que estresarse y preocuparse\". Pero tengo buenas noticias: estos problemas pueden evitarse.<\/p>\n\n\n\nEn primer lugar, debe instalar el <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">WP Mail SMTP<\/a> plugin. Soluciona los problemas de entregabilidad del correo electr\u00f3nico reconfigurando WordPress para que utilice un proveedor SMTP de terceros al enviar correos electr\u00f3nicos.<\/p>\n\n\n\nEn segundo lugar, tendr\u00e1s que elegir tus proveedores SMTP externos. Algunos buenos son <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>y <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>\n\n\n\nUna gran cosa acerca de la mayor\u00eda de los servicios de correo de terceros es que todos los correos electr\u00f3nicos y las alertas de fallo de env\u00edo se registran. Si un cliente se queja de no haber recibido un correo electr\u00f3nico, compruebe el registro y vea si hubo alg\u00fan problema con la entrega de su correo electr\u00f3nico. La mayor\u00eda de las veces, el cliente simplemente introdujo mal su direcci\u00f3n de correo electr\u00f3nico al registrarse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Instalaci\u00f3n de un servicio de correo electr\u00f3nico de terceros<\/span><\/h2>\n\n\n\nMailGun y Amazon tambi\u00e9n tienen niveles gratuitos que puede utilizar, pero para esta gu\u00eda de instalaci\u00f3n, voy a utilizar SendGrid.<\/p>\n\n\n\nPaso 1 - Reg\u00edstrese en SendGrid<\/strong><\/p>\n\n\n\nDir\u00edgete a <a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> y cree su cuenta gratuita.<\/p>\n\n\n\nPaso 2 - Indique a WordPress que env\u00ede correos electr\u00f3nicos a trav\u00e9s de SendGrid<\/strong><\/p>\n\n\n\nEsto suena complejo, pero es realmente f\u00e1cil. Te lo prometo. Vaya a su panel de WordPress > Plugins > A\u00f1adir nuevo. Ahora busca \"SendGrid\" e instala el plugin oficial de SendGrid.<\/p>\n\n\n\nUna vez instalado y activado el plugin, ve al panel de control de WordPress > Ajustes > SendGrid. Introduce tu nombre de usuario y contrase\u00f1a de la cuenta gratuita de SendGrid que has creado, selecciona el m\u00e9todo API y guarda los ajustes.<\/p>\n\n\n\nMemberPress sustituir\u00e1 los campos \"Nombre\" y \"Direcci\u00f3n de env\u00edo\" en \"Configuraci\u00f3n de correo\", por lo que no es necesario rellenarlos.<\/p>\n\n\n\nYa est\u00e1. Ahora puede dormir tranquilo sabiendo que sus correos electr\u00f3nicos se entregar\u00e1n r\u00e1pidamente y que <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> se ocupa de todas las partes estresantes por ti.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should always have a backup! Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members’ inboxes. In all my years in support I’ve […]<\/p>\n","protected":false},"author":20,"featured_media":15210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[233,236,237,25,51],"class_list":["post-6464","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-mailing-services","tag-membership-services","tag-sendgrid","tag-wordpress","tag-wordpress-membership-software","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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