En segundo lugar, y casi igual de importante, tiene que saber que sus correos electr\u00f3nicos llegan con rapidez y fiabilidad a las bandejas de entrada de sus afiliados.<\/p>\n\n\n\n

En todos mis a\u00f1os de soporte he visto muy pocos propietarios de sitios web que se hayan parado a pensar en c\u00f3mo se env\u00edan sus correos electr\u00f3nicos, desde d\u00f3nde se env\u00edan y con qu\u00e9 problemas potenciales se pueden encontrar si dejan los correos electr\u00f3nicos de WordPress como predeterminados.<\/p>\n\n\n\n

No me malinterpretes, el hecho de que WordPress casi siempre sea capaz de enviar correos electr\u00f3nicos sin que tengas que mover un dedo para hacerlo es incre\u00edble. Pero hay algunos problemas potenciales que deben tenerse en cuenta.<\/p>\n\n\n\n

<\/span>El problema con WordPress Mail<\/span><\/h2>\n\n\n\n
Sin entrar en demasiados detalles t\u00e9cnicos, WordPress (por defecto) intentar\u00e1 enviar correos electr\u00f3nicos utilizando un servidor de correo local siempre que sea posible. Esto significa que el 99% de las veces sus correos electr\u00f3nicos provienen del mismo servidor web en el que est\u00e1 alojado su sitio. Eso no suena tan mal, pero aqu\u00ed est\u00e1n los problemas que a menudo se pasan por alto:<\/p>\n\n\n\n
\u00bfEst\u00e1 usted en un servidor de alojamiento compartido? En caso afirmativo, \u00bfqu\u00e9 han hecho otros propietarios de sitios web del servidor para empa\u00f1ar su reputaci\u00f3n<\/a> con proveedores de correo electr\u00f3nico?<\/li>
\u00bfQu\u00e9 historial tiene la direcci\u00f3n IP de su servidor con listas de bloqueo de correo electr\u00f3nico<\/a>?<\/li>
\u00bfLe permite su proveedor de alojamiento web personalizar la direcci\u00f3n de correo electr\u00f3nico y el nombre del remitente en los mensajes salientes?<\/li>
\u00bfSu proveedor de alojamiento web limita el n\u00famero de correos electr\u00f3nicos que puede enviar al d\u00eda o al mes? Si es as\u00ed, \u00bfcu\u00e1les son esos l\u00edmites? \u00bfQu\u00e9 probabilidades hay de alcanzarlos?<\/li>
\u00bfCu\u00e1l es el tiempo de actividad del servidor de correo proporcionado por su host y con qu\u00e9 rapidez pueden solucionar los problemas?<\/li>
\u00bfQu\u00e9 ocurre con los mensajes que no se env\u00edan? \u00bfSe vuelven a intentar o simplemente se descartan?<\/li>
\u00bfCu\u00e1ntos usuarios comparten el servidor de correo con usted? \u00bfCu\u00e1l es la velocidad de respuesta del alojamiento web?<\/li><\/ul>\n\n\n\n
Hay otros problemas, pero estos son los m\u00e1s comunes y son un buen punto de partida para determinar si su servidor de correo electr\u00f3nico va a ser fiable o no.<\/p>\n\n\n\n
Considere, por ejemplo, que ha configurado un correo electr\u00f3nico recordatorio en MemberPress para notificar a los miembros una semana antes de que caduque su tarjeta de cr\u00e9dito. Ahora imagine que tiene 800 personas (un poco exagerado, pero no incre\u00edble para un gran sitio de suscripci\u00f3n) cuyas tarjetas de cr\u00e9dito expirar\u00e1n a finales del mes en curso.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption>ver >> Descripci\u00f3n general de los correos electr\u00f3nicos de Memberpress<\/figcaption><\/figure>\n\n\n\nEl d\u00eda en que se active el recordatorio, MemberPress enviar\u00e1 800 correos electr\u00f3nicos a lo largo del d\u00eda a estos miembros inform\u00e1ndoles de que deben actualizar los datos de su tarjeta de cr\u00e9dito.<\/p>\n\n\n\nAhora imagine que su <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">alojamiento web<\/a> te limita a 300 correos electr\u00f3nicos al d\u00eda y, adem\u00e1s, deja todos los correos en un agujero negro una vez alcanzado ese l\u00edmite. Esto significa que 500 personas no tienen ni idea de que sus tarjetas de cr\u00e9dito deben actualizarse antes de que caduque su suscripci\u00f3n.<\/em><\/p>\n\n\n\nO, \u00bfqu\u00e9 pasar\u00eda si su servidor de correo fuera incluido en una lista de bloqueo por muchos de los grandes proveedores de correo electr\u00f3nico? \u00bfCu\u00e1ntas de esas 800 personas nunca ver\u00edan ese correo porque ha sido marcado como spam?<\/p>\n\n\n\nDeber\u00eda considerar seriamente estas cuestiones si quiere ahorrarse muchos quebraderos de cabeza financieros y de atenci\u00f3n al cliente. Esto es crucial si est\u00e1 ejecutando un sitio de membres\u00eda con algo como MemberPress.<\/p>\n\n\n\nSus miembros esperar\u00e1n recibir correos electr\u00f3nicos con instrucciones casi inmediatamente despu\u00e9s de suscribirse, y sin duda querr\u00e1n que se les recuerde antes de que su suscripci\u00f3n caduque o se renueve autom\u00e1ticamente. Si no reciben <a href=\"https:\/\/memberpress.com\/es\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">recordado antes de cobrar<\/a> puedes garantizar que no van a estar contentos contigo. Y nunca es divertido que te griten, punto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>\u00a1Hay una soluci\u00f3n!<\/span><\/h2>\n\n\n\nAhora mismo estar\u00e1s pensando: \u201c\u00a1Genial! Otra cosa por la que estresarse y preocuparse\u201d. Pero tengo buenas noticias: estos problemas pueden evitarse.<\/p>\n\n\n\nEn primer lugar, debe instalar el <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">WP Mail SMTP<\/a> plugin. Soluciona los problemas de entregabilidad del correo electr\u00f3nico reconfigurando WordPress para que utilice un proveedor SMTP de terceros al enviar correos electr\u00f3nicos.<\/p>\n\n\n\nEn segundo lugar, tendr\u00e1s que elegir tus proveedores SMTP externos. Algunos buenos son <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>y <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>\n\n\n\nUna gran cosa acerca de la mayor\u00eda de los servicios de correo de terceros es que todos los correos electr\u00f3nicos y las alertas de fallo de env\u00edo se registran. Si un cliente se queja de no haber recibido un correo electr\u00f3nico, compruebe el registro y vea si hubo alg\u00fan problema con la entrega de su correo electr\u00f3nico. La mayor\u00eda de las veces, el cliente simplemente introdujo mal su direcci\u00f3n de correo electr\u00f3nico al registrarse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Instalaci\u00f3n de un servicio de correo electr\u00f3nico de terceros<\/span><\/h2>\n\n\n\nMailGun y Amazon tambi\u00e9n tienen niveles gratuitos que puede utilizar, pero para esta gu\u00eda de instalaci\u00f3n, voy a utilizar SendGrid.<\/p>\n\n\n\nPaso 1 - Reg\u00edstrese en SendGrid<\/strong><\/p>\n\n\n\nDir\u00edgete a\u00a0<a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> y cree su cuenta gratuita.<\/p>\n\n\n\nPaso 2 - Indique a WordPress que env\u00ede correos electr\u00f3nicos a trav\u00e9s de SendGrid<\/strong><\/p>\n\n\n\nEsto suena complejo, pero es realmente f\u00e1cil. Te lo prometo. Vaya a su panel de WordPress > Plugins > A\u00f1adir nuevo. Ahora busca \u201cSendGrid\u201d e instala el plugin oficial de SendGrid.<\/p>\n\n\n\nDespu\u00e9s de instalar y activar el plugin, dir\u00edjase a su panel de WordPress > Configuraci\u00f3n > SendGrid. Introduzca su nombre de usuario y <a href=\"https:\/\/memberpress.com\/go\/lastpass\/\" title=\"\u00daltimo pase Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">contrase\u00f1a<\/a> para la cuenta gratuita de SendGrid que ha creado, elija el m\u00e9todo API y guarde la configuraci\u00f3n.<\/p>\n\n\n\nMemberPress anular\u00e1 los campos \u201cNombre\u201d y \u201cDirecci\u00f3n de env\u00edo\u201d en \u201cConfiguraci\u00f3n de correo\u201d, por lo que no es necesario rellenarlos.<\/p>\n\n\n\nYa est\u00e1. Ahora puede dormir tranquilo sabiendo que sus correos electr\u00f3nicos se entregar\u00e1n r\u00e1pidamente y que <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> se ocupa de todas las partes estresantes por ti.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should always have a backup! Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members\u2019 inboxes. In all my years in support I\u2019ve [\u2026]<\/p>\n","protected":false},"author":20,"featured_media":15210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[233,236,237,25,51],"class_list":["post-6464","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-mailing-services","tag-membership-services","tag-sendgrid","tag-wordpress","tag-wordpress-membership-software","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul C\"\/>\n\t<meta name=\"keywords\" content=\"mailing services,membership services,sendgrid,wordpress,wordpress membership software\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/membership-email-deliverability-its-a-big-deal\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Membership Email Deliverability - 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First, you should <a href=\"https:\/\/memberpress.com\/2014\/08\/its-coming-so-be-ready-with-a-backup-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">always have a backup<\/a>!<\/p>","content":[{"type":"text","data":"Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should <a href=\"https:\/\/memberpress.com\/2014\/08\/its-coming-so-be-ready-with-a-backup-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">always have a backup<\/a>!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members' inboxes.<\/p>","content":[{"type":"text","data":"Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members' inboxes.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"In all my years in support I've seen very few site owners who have given a second thought to how their emails are being sent out, where they're being sent from, and what potential issues they could come up against by leaving WordPress emails as their default.<\/p>","content":[{"type":"text","data":"In all my years in support I've seen very few site owners who have given a second thought to how their emails are being sent out, where they're being sent from, and what potential issues they could come up against by leaving WordPress emails as their default.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Don't get me wrong, the fact that WordPress will almost always be able to send out emails without you having to so much as lift a finger to make it happen is incredible. But there are some potential issues that should be considered.<\/p>","content":[{"type":"text","data":"Don't get me wrong, the fact that WordPress will almost always be able to send out emails without you having to so much as lift a finger to make it happen is incredible. But there are some potential issues that should be considered.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Problem with WordPress Mail<\/h2>","content":"El problema con WordPress Mail","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"Without getting too technical here, WordPress (by default) will attempt to send emails by using a local mail server when possible. This means 99% of the time your emails are coming from the same webserver your site is hosted on. That doesn't sound so bad, but here are the issues that often get overlooked:<\/p>","content":[{"type":"text","data":"Without getting too technical here, WordPress (by default) will attempt to send emails by using a local mail server when possible. This means 99% of the time your emails are coming from the same webserver your site is hosted on. That doesn't sound so bad, but here are the issues that often get overlooked:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Are you on a shared hosting server? If so, what have other website owners on the server done to <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">tarnish its reputation<\/a> with email providers?<\/li><li>What history does your server's IP address have with <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">email block lists<\/a>?<\/li><li>Does your webhost allow you to customize the \"From\" email address and \"From\" name in outgoing emails?<\/li><li>Does your webhost put limits on how many emails you can send per day\/month? If so, what are those limits? How likely are you to reach them?<\/li><li>What is the up-time of the mail server provided by your host and how quickly can\/do they fix issues?<\/li><li>What happens to emails that fail to send? Do they get retried \u2014 or just dropped?<\/li><li>How many other users are sharing the mail server with you? How fast does the webhost serve up requests?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>\u00bfEst\u00e1 usted en un servidor de alojamiento compartido? En caso afirmativo, \u00bfqu\u00e9 han hecho otros propietarios de sitios web del servidor para <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">empa\u00f1ar su reputaci\u00f3n<\/a> con proveedores de correo electr\u00f3nico?<\/li><li>\u00bfQu\u00e9 historial tiene la direcci\u00f3n IP de su servidor con <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">listas de bloqueo de correo electr\u00f3nico<\/a>?<\/li><li>\u00bfLe permite su proveedor de alojamiento web personalizar la direcci\u00f3n de correo electr\u00f3nico y el nombre del remitente en los mensajes salientes?<\/li><li>\u00bfSu proveedor de alojamiento web limita el n\u00famero de correos electr\u00f3nicos que puede enviar al d\u00eda o al mes? Si es as\u00ed, \u00bfcu\u00e1les son esos l\u00edmites? \u00bfQu\u00e9 probabilidades hay de alcanzarlos?<\/li><li>\u00bfCu\u00e1l es el tiempo de actividad del servidor de correo proporcionado por su host y con qu\u00e9 rapidez pueden solucionar los problemas?<\/li><li>\u00bfQu\u00e9 ocurre con los mensajes que no se env\u00edan? \u00bfSe vuelven a intentar o simplemente se descartan?<\/li><li>\u00bfCu\u00e1ntos usuarios comparten el servidor de correo con usted? \u00bfCu\u00e1l es la velocidad de respuesta del alojamiento web?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"There are other issues, but these are the most common and are a really good starting point in determining if your email server is going to be reliable or not.<\/p>","content":[{"type":"text","data":"There are other issues, but these are the most common and are a really good starting point in determining if your email server is going to be reliable or not.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Consider, for example, that you've configured a Reminder email in MemberPress to notify members one week before their credit card expires. Now imagine that you have 800 people (a bit exaggerated, but not unbelievable for a large subscription site) whose credit cards will be expiring at the end of the current month.<\/p>","content":[{"type":"text","data":"Consider, for example, that you've configured a Reminder email in MemberPress to notify members one week before their credit card expires. Now imagine that you have 800 people (a bit exaggerated, but not unbelievable for a large subscription site) whose credit cards will be expiring at the end of the current month.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"MemberPress Emails Overview (Customize the Emails Sent to Your Members)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OIHmy-8c85k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"MemberPress Emails Overview (Personalice los correos electr\u00f3nicos enviados a sus miembros)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OIHmy-8c85k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=OIHmy-8c85k","caption":"watch >> Memberpress emails overview","url":"https:\/\/www.youtube.com\/watch?v=OIHmy-8c85k"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"On the day that the reminder gets triggered, MemberPress will send out 800 emails throughout the day to these members informing them that they need to update their credit card information.<\/p>","content":[{"type":"text","data":"On the day that the reminder gets triggered, MemberPress will send out 800 emails throughout the day to these members informing them that they need to update their credit card information.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Now imagine that your web host limits you to 300 emails per day, and on top of that, they drop any emails into a black hole after you've reached that limit. That means 500 people now have no idea that their credit cards need to be updated before their subscription will lapse!<\/em><\/p>","content":[{"type":"text","data":"Now imagine that your web host limits you to 300 emails per day, and on top of that, they drop any emails into a black hole after you've reached that limit. That means 500 people now have no idea that their credit cards need to be updated before their subscription will lapse!<\/em><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Or, what if your mail server was put on a block list for many of the large email providers. How many of those 800 folks would never see that email because it's been marked as spam?<\/p>","content":[{"type":"text","data":"Or, what if your mail server was put on a block list for many of the large email providers. How many of those 800 folks would never see that email because it's been marked as spam?<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"You should seriously consider these issues if you want to save yourself a lot of customer support and financial headache. This is crucial if you're running a membership site with something like MemberPress.<\/p>","content":[{"type":"text","data":"You should seriously consider these issues if you want to save yourself a lot of customer support and financial headache. This is crucial if you're running a membership site with something like MemberPress.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Your members will expect emails with instructions almost immediately after signing up, and they'll no doubt want to be reminded before their subscription expires or auto-renews. If they don't get <a href=\"https:\/\/memberpress.com\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">reminded before getting charged<\/a> you can guarantee they're not going to be happy with you. And it's never fun to get yelled at, period.<\/p>","content":[{"type":"text","data":"Your members will expect emails with instructions almost immediately after signing up, and they'll no doubt want to be reminded before their subscription expires or auto-renews. If they don't get <a href=\"https:\/\/memberpress.com\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">reminded before getting charged<\/a> you can guarantee they're not going to be happy with you. And it's never fun to get yelled at, period.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">There is a Solution!<\/h2>","content":"\u00a1Hay una soluci\u00f3n!","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"Right now you're probably thinking, \"Great! Another thing to stress and worry about.\" But I have some good news: these issues can be avoided.<\/p>","content":[{"type":"text","data":"Right now you're probably thinking, \"Great! Another thing to stress and worry about.\" But I have some good news: these issues can be avoided.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"First, you want to install the <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">WP Mail SMTP<\/a> plugin. It fixes your email deliverability problems by reconfiguring WordPress to use a third-party SMTP provider when sending emails.<\/p>","content":[{"type":"text","data":"First, you want to install the <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">WP Mail SMTP<\/a> plugin. It fixes your email deliverability problems by reconfiguring WordPress to use a third-party SMTP provider when sending emails.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Second, you'll need to choose your third-party SMTP providers. Some good ones include <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>, and <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>","content":[{"type":"text","data":"Second, you'll need to choose your third-party SMTP providers. Some good ones include <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>, and <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"One great thing about most third party mailing services is that all emails and fail-to-send alerts are logged. If a customer complains about not receiving an email, check the log and see if there was an issue delivering their email. More often than not, the customer simply incorrectly entered their email address when signing up.<\/p>","content":[{"type":"text","data":"One great thing about most third party mailing services is that all emails and fail-to-send alerts are logged. If a customer complains about not receiving an email, check the log and see if there was an issue delivering their email. More often than not, the customer simply incorrectly entered their email address when signing up.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Installing a Third Party Email Service<\/h2>","content":"Instalaci\u00f3n de un servicio de correo electr\u00f3nico de terceros","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"MailGun and Amazon also have free tiers which you can use, but for this installation guide, I will be using SendGrid.<\/p>","content":[{"type":"text","data":"MailGun and Amazon also have free tiers which you can use, but for this installation guide, I will be using SendGrid.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Step 1 - Signup For SendGrid<\/strong><\/p>","content":[{"type":"text","data":"Step 1 - Signup For SendGrid<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Head to <a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> and create your free account.<\/p>","content":[{"type":"text","data":"Head to <a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> and create your free account.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"Step 2 - Tell WordPress to send emails via SendGrid<\/strong><\/p>","content":[{"type":"text","data":"Step 2 - Tell WordPress to send emails via SendGrid<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"This sounds complex, but it's really easy. I promise. Head to your WordPress Dashboard > Plugins > Add New. Now search for \"SendGrid\" and install the official SendGrid plugin.<\/p>","content":[{"type":"text","data":"This sounds complex, but it's really easy. I promise. Head to your WordPress Dashboard > Plugins > Add New. Now search for \"SendGrid\" and install the official SendGrid plugin.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"After installing and activating the plugin, head to your WordPress Dashboard > Settings > SendGrid. Enter your username and password for the free SendGrid account you created, choose API method, and save the settings.<\/p>","content":[{"type":"text","data":"After installing and activating the plugin, head to your WordPress Dashboard > Settings > SendGrid. Enter your username and password for the free SendGrid account you created, choose API method, and save the settings.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"MemberPress will override the \"Name\" and \"Sending Address\" fields under \"Mail Settings,\" so there is no need to fill those out.<\/p>","content":[{"type":"text","data":"MemberPress will override the \"Name\" and \"Sending Address\" fields under \"Mail Settings,\" so there is no need to fill those out.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"That's it! You can now sleep well knowing that your emails will be delivered quickly and that <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> is dealing with all the stressful parts for you.<\/p>","content":[{"type":"text","data":"That's it! You can now sleep well knowing that your emails will be delivered quickly and that <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> is dealing with all the stressful parts for you.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/6464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=6464"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/6464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/15210"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=6464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=6464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=6464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}