{"id":6573,"date":"2020-09-03T07:00:00","date_gmt":"2020-09-03T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=6573"},"modified":"2024-09-09T11:24:39","modified_gmt":"2024-09-09T15:24:39","slug":"10-free-marketing-tools-from-google","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/","title":{"rendered":"10 herramientas gratuitas de marketing de Google que deber\u00eda utilizar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La mayor\u00eda de ustedes probablemente reconocen a Google como un potente y popular motor de b\u00fasqueda, pero \u00bfsab\u00edan que Google tambi\u00e9n ha creado una serie de herramientas para los propietarios de negocios en l\u00ednea?&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac544f796215\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac544f796215\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#1_Google_Analytics\" >1. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#2_Google_Keyword_Planner\" >2. Planificador de palabras clave de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#3_Google_Trends\" >3. Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#4_Google_Webmaster_Tools\" >4. Herramientas para webmasters de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#5_Google_Alerts\" >5. Alertas de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#6_Google_Calendar\" >6. Google Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#7_Google_Drive\" >7. Google Drive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#8_YouTube\" >8. YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#9_Google_My_Business\" >9. Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#10_Google_Optimize\" >10. Optimizar Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#The_Takeaway\" >Para llevar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si intenta&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejore su posicionamiento SEO\u00a0<\/li>\n\n\n\n<li>Aumente sus \u00edndices de conversi\u00f3n\u00a0<\/li>\n\n\n\n<li>Perfeccione su experiencia de usuario\u00a0<\/li>\n\n\n\n<li>Siga y gestione la reputaci\u00f3n de su marca\u00a0<\/li>\n\n\n\n<li>Construir y ejecutar un calendario de contenidos manejable\u00a0<\/li>\n\n\n\n<li>...o simplifique su proceso de creaci\u00f3n de contenidos\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google tiene herramientas incre\u00edbles para ayudarte. Y todas son GRATUITAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, en el art\u00edculo de hoy vamos a repasar r\u00e1pidamente 10 de nuestras herramientas de marketing de Google favoritas y algunas formas sencillas de mejorar con ellas. \u00bfEst\u00e1s preparado? Vamos all\u00e1.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e3e5e6\">Cree un negocio en l\u00ednea pr\u00f3spero y exitoso con <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\">MemberPress<\/a> \u00a1hoy!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Analytics\"><\/span>1. Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png\" alt=\"google analytics\" class=\"wp-image-25315\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-768x337.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1536x674.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de una de las herramientas m\u00e1s potentes y eficaces para controlar el tr\u00e1fico de su sitio web. Con Google Analytics, puedes saber cu\u00e1les de las entradas de tu blog han sido m\u00e1s populares, cu\u00e1ntos de tus visitantes vuelven con regularidad, cu\u00e1nto tiempo pasa la gente en tu sitio web y mucho m\u00e1s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si desea obtener informaci\u00f3n m\u00e1s detallada sobre c\u00f3mo aprovechar la potencia de Google Analytics, consulte este art\u00edculo: <a href=\"https:\/\/memberpress.com\/es\/2014\/09\/3-actionable-ways-to-use-google-analytics\/\">C\u00f3mo configurar Google Analytics en su sitio de WordPress<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Google Analytics \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Keyword_Planner\"><\/span>2. Planificador de palabras clave de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png\" alt=\"planificador de palabras clave de google\" class=\"wp-image-25316\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png 1914w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para atraer a las personas adecuadas a su negocio de afiliaci\u00f3n, debe averiguar qu\u00e9 palabras clave son las m\u00e1s relevantes para su negocio, marca y sitio web. El Planificador de palabras clave es una gran herramienta para descubrir a qu\u00e9 palabras clave dirigir el texto de tu web, el contenido de tu blog y los metadatos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque est\u00e1 integrado en <a href=\"https:\/\/ads.google.com\/home\/\">Anuncios Google<\/a>No tienes que comprar ning\u00fan anuncio para usar esta gran herramienta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>M\u00e1s informaci\u00f3n: <\/em><a href=\"https:\/\/memberpress.com\/es\/2014\/08\/3-easy-ways-to-improve-your-seo-ranking\/\"><em>3 formas sencillas de mejorar su posicionamiento SEO<\/em><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Google Keyword Planner \u2192 Planificador de palabras clave de Google<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Trends\"><\/span>3. Google Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png\" alt=\"tendencias de google\" class=\"wp-image-25317\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s del Planificador de palabras clave, <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noreferrer noopener\">Tendencias de Google<\/a> es una gran herramienta para comparar y decidir entre palabras clave o frases similares. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia del planificador, Google Trends utiliza datos en tiempo real para mostrarle c\u00f3mo fluct\u00faa la popularidad de varias palabras clave a lo largo del tiempo, en diferentes \u00e1reas y entre s\u00ed. La herramienta puede incluso ayudarte a predecir y prepararte para los cambios en la demanda.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/trends.google.com\/trends\/?geo=US\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Pruebe Google Trends Planner \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Webmaster_Tools\"><\/span>4. Herramientas para webmasters de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png\" alt=\"herramientas para webmasters de google\" class=\"wp-image-25318\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-768x361.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1536x723.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png 1887w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/search.google.com\/search-console\/welcome?hl=en&amp;utm_source=wmx&amp;utm_medium=deprecation-pane&amp;utm_content=home\" target=\"_blank\" rel=\"noreferrer noopener\">Herramientas para webmasters de Google<\/a> (tambi\u00e9n conocido como Google Search Console) es una gran herramienta para optimizar sus esfuerzos de marketing y asegurarse de que los motores de b\u00fasqueda pueden encontrar f\u00e1cilmente su sitio web bas\u00e1ndose en t\u00e9rminos de b\u00fasqueda populares y relevantes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ara\u00f1as de los motores de b\u00fasqueda escanean toda la web en cuesti\u00f3n de segundos para ofrecer resultados a miles de millones de personas cada d\u00eda. Si su sitio web est\u00e1 configurado de una manera que hace que sea particularmente dif\u00edcil de descubrir, las herramientas para webmasters le alertar\u00e1n de las \u00e1reas problem\u00e1ticas para que pueda hacer cambios y mejorar su clasificaci\u00f3n SEO.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/search.google.com\/search-console\/welcome\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba el Planificador de Google Webmaster Tools \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Google_Alerts\"><\/span>5. Alertas de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png\" alt=\"alertas de google\" class=\"wp-image-25319\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-300x38.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-768x98.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1536x197.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">Alertas de Google<\/a> es una herramienta especialmente \u00fatil para estar al tanto de los medios de comunicaci\u00f3n, la reputaci\u00f3n online de tu empresa y lo que hace tu competencia. Si configuras unas cuantas alertas de Google para el nombre de tu empresa y palabras clave relevantes, el sistema te avisar\u00e1 cada vez que se mencionen esos t\u00e9rminos en Internet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si acabas de lanzar una aplicaci\u00f3n y has enviado un comunicado de prensa, puedes configurar una alerta de Google con el nombre de tu aplicaci\u00f3n, y las alertas te avisar\u00e1n cada vez que se publique un art\u00edculo sobre ella. Tambi\u00e9n es una buena manera de estar al tanto y responder a cualquier comentario negativo que pueda estar ocurriendo ah\u00ed fuera.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/alerts\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba las alertas de Google \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Google_Calendar\"><\/span>6. Google Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png\" alt=\"calendario de google\" class=\"wp-image-25320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-768x371.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1536x741.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png 1886w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si buscas una herramienta gratuita para elaborar un calendario de contenidos, <a href=\"https:\/\/www.google.com\/calendar\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calendario de Google<\/a> le tiene cubierto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro de la plataforma, puede crear nuevos calendarios dedicados enteramente a planificar su contenido editorial y social diario, semanal, mensual o incluso anual. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para cada \"evento\" puedes invitar a colaboradores (colaboradores, editores, gestores, etc.) y a\u00f1adir notas para tenerlas a mano y facilitar la comunicaci\u00f3n interna.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otra de las grandes ventajas de Google Calendar es lo sencillo que resulta reorganizar el contenido. Todo lo que tienes que hacer es arrastrar y soltar eventos en nuevos d\u00edas, y autom\u00e1ticamente guarda los cambios en todas las versiones compartidas del calendario. La planificaci\u00f3n de contenidos puede ser un l\u00edo, pero Google Calendar puede hacer que organizar tu blog sea diez veces m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/calendar\/about\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Google Calendar \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Google_Drive\"><\/span>7. Google Drive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png\" alt=\"google drive\" class=\"wp-image-25321\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-300x134.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-768x342.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1536x684.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png 1903w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Drive<\/a> es un lugar estupendo para almacenar todas tus notas y contenidos editoriales. Puedes utilizar sus plataformas para hacer pr\u00e1cticamente cualquier cosa. Utiliza Google Docs para redactar textos, las hojas de c\u00e1lculo de Google para organizar las ideas de las entradas del blog y realizar un seguimiento de las m\u00e9tricas, los formularios de Google para enviar encuestas y recopilar respuestas, e incluso para almacenar todas las fotos de las entradas del blog.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Drive ofrece a cada usuario 15 GB de almacenamiento gratuito, y todos los archivos que subas a \u00e9l se pueden compartir f\u00e1cilmente con tus colaboradores con solo unos clics. No solo es un excelente espacio de almacenamiento gratuito, sino que adem\u00e1s puedes acceder a \u00e9l desde cualquier lugar con conexi\u00f3n a Internet. Es como tener un disco duro externo gratuito en la nube.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/drive\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Google Drive \u2192 Google Drive \u2192 Google Drive<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_YouTube\"><\/span>8. YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\"><img decoding=\"async\" width=\"475\" height=\"106\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\" alt=\"youtube\" class=\"wp-image-25322\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png 475w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube-300x67.png 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por si no lo sab\u00edas, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> es un producto de Google. Y es f\u00e1cilmente la plataforma m\u00e1s popular para compartir contenidos de v\u00eddeo en la web. Si quieres empezar a incursionar en la creaci\u00f3n de contenidos de v\u00eddeo, YouTube es el camino a seguir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y una vez que haya encontrado su ritmo y construido un banco s\u00f3lido de contenido, puede empezar a anotar sus v\u00eddeos y backlinking a los contenidos que ya ha creado, de la misma manera que lo har\u00eda con el contenido del blog. No es ning\u00fan secreto que el contenido de v\u00eddeo es el futuro, y si se puede absorber a un espectador en un v\u00f3rtice de v\u00ednculos de retroceso en v\u00ednculos de retroceso en v\u00ednculos de retroceso, entonces usted sabe que est\u00e1 haciendo algo bien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s informaci\u00f3n: <a href=\"https:\/\/memberpress.com\/es\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3mo utilizar YouTube para atraer tr\u00e1fico a su sitio de afiliaci\u00f3n<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba YouTube \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Google_My_Business\"><\/span>9. Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png\" alt=\"google mi empresa\" class=\"wp-image-25323\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1536x682.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfSabes cuando buscas una empresa en Google y ves ese bloque en la barra lateral derecha de las p\u00e1ginas de resultados? \u00bfEl bloque en el que aparecen todos los datos de la empresa, incluido un enlace al sitio web y un n\u00famero de tel\u00e9fono? Pues bien, su empresa no obtendr\u00e1 uno de esos bloques si no se registra en <a href=\"https:\/\/www.google.com\/intl\/en_us\/business\/?gmbsrc=ww-ww-ha-se-z-gmb-s-218-h~bk&amp;ppsrc=GMBS0&amp;utm_campaign=ww-ww-ha-se-z-gmb-s-218-h~z-z-u&amp;utm_source=gmb&amp;utm_medium=ha&amp;&amp;gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&amp;ppsrc=GMBS0&amp;gclid=EAIaIQobChMIwZTlxtO76wIV9MuGCh1QJwmAEAAYASAAEgKY2_D_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando est\u00e9s configurando tus perfiles en las redes sociales, dedica unos minutos a crear una p\u00e1gina de Google My Business o de tu marca con los mismos logotipos, im\u00e1genes y est\u00e9tica que el resto de tus perfiles en las redes sociales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google es un motor de b\u00fasqueda, por lo que es seguro que uno de los primeros lugares en los que te buscar\u00e1 ser\u00e1 en su propia base de datos. Por eso, cuando configures tu p\u00e1gina, presta especial atenci\u00f3n a tu eslogan, tus fotos y tu introducci\u00f3n, ya que ser\u00e1n lugares importantes que escanear\u00e1n las ara\u00f1as de los motores de b\u00fasqueda.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/business\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Google My Business \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Google_Optimize\"><\/span>10. Optimizar Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png\" alt=\"optimizar google\" class=\"wp-image-25324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1536x646.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/optimize.withgoogle.com\/?utm_source=google-growth&amp;utm_medium=cpc&amp;utm_campaign=2019-q4-amer-all-gafree-optimize&amp;utm_content=optimize&amp;gclid=EAIaIQobChMI3fyd6dO76wIVBIiGCh3x6AljEAAYASAAEgIU3vD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizar Google<\/a> es la respuesta de Google al software de split-testing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la mayor\u00eda de los casos, la funci\u00f3n principal de su sitio web es convertir a los visitantes en miembros o clientes. Si ya tienes un embudo de ventas, pero no consigues las tasas de conversi\u00f3n que esperabas, quiz\u00e1 te interese experimentar con pruebas de divisi\u00f3n de textos y gr\u00e1ficos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfA qu\u00e9 responde la gente? \u00bfQu\u00e9 les disuade? Con Google Optimize, puede cargar p\u00e1ginas de destino originales y variantes y realizar un seguimiento de las estad\u00edsticas en paralelo para comprobar si el cambio de los titulares, las im\u00e1genes, los botones, el texto o el dise\u00f1o de la p\u00e1gina aumenta la tasa de conversi\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Prueba Google Optimize \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e3e5e6\">Cree su propio negocio en l\u00ednea con <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\">MemberPress<\/a> \u00a1hoy!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ah\u00ed lo tienes: 10 herramientas de marketing de Google totalmente gratuitas y super\u00fatiles para ayudarte a hacer crecer tu negocio:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Planificador de palabras clave de Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Tendencias de Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/welcome\">Herramientas para webmasters de Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/alerts\">Alertas de Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/calendar\/about\/\">Calendario de Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/drive\/\">Google Drive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Optimizar Google<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, hay muchos m\u00e1s servicios (tanto gratuitos como de pago) que Google ha creado para ayudarte a hacer crecer tu negocio, pero estos son s\u00f3lo algunos de nuestros favoritos de todos los tiempos. Ahora sal ah\u00ed fuera y lleva tu estrategia de marketing al siguiente nivel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfUtilizas alguna de las herramientas de marketing de Google que hemos mencionado? \u00a1Cu\u00e9ntanos c\u00f3mo te ayudan en tu negocio!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Most of you probably recognize Google as a powerful and popular search engine, but did you know Google has also built a slew of tools for online business owners?&nbsp; Whether you\u2019re trying to&nbsp; Google has awesome tools to help. And they\u2019re all FREE. So for today\u2019s post, we\u2019ll quickly go through 10 of our favorite [&hellip;]<\/p>\n","protected":false},"author":1493,"featured_media":15204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,94,145],"tags":[118,165,79,246],"class_list":["post-6573","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-marketing","category-tools","tag-content-creation","tag-digital-marketing","tag-google","tag-marketing-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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