{"id":6573,"date":"2020-09-03T07:00:00","date_gmt":"2020-09-03T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=6573"},"modified":"2024-09-09T11:24:39","modified_gmt":"2024-09-09T15:24:39","slug":"10-free-marketing-tools-from-google","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/","title":{"rendered":"10 Free Google Marketing Tools You Should Be Using"},"content":{"rendered":"\n<p>Most of you probably recognize Google as a powerful and popular search engine, but did you know Google has also built a slew of tools for online business owners?\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ab389ff27a8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ab389ff27a8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#1_Google_Analytics\" >1. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#2_Google_Keyword_Planner\" >2. Google Keyword Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#3_Google_Trends\" >3. Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#4_Google_Webmaster_Tools\" >4. Google Webmaster Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#5_Google_Alerts\" >5. Google Alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#6_Google_Calendar\" >6. Google Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#7_Google_Drive\" >7. Google Drive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#8_YouTube\" >8. YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#9_Google_My_Business\" >9. Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#10_Google_Optimize\" >10. Google Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Whether you\u2019re trying to\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boost your SEO rankings\u00a0<\/li>\n\n\n\n<li>Increase your conversion rates\u00a0<\/li>\n\n\n\n<li>Fine-tune your user experience\u00a0<\/li>\n\n\n\n<li>Track and manage your brand\u2019s reputation\u00a0<\/li>\n\n\n\n<li>Build and execute a manageable content calendar\u00a0<\/li>\n\n\n\n<li>\u2026or simplify your content creation process\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Google has awesome tools to help. And they\u2019re all FREE.<\/p>\n\n\n\n<p>So for today\u2019s post, we\u2019ll quickly go through 10 of our favorite Google marketing tools and a few easy ways to level up your game using them. Ready? Here we go!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e3e5e6\">Create a thriving and successful online business with <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">MemberPress<\/a> today!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Analytics\"><\/span>1. Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png\" alt=\"google analytics\" class=\"wp-image-25315\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-768x337.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1536x674.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>This is one of the most powerful and most effective tools for monitoring your website traffic. Using Google Analytics, you can track which of your blog posts have been most popular, how many of your visitors are regularly returning, how long people are spending on your website, and much more.\u00a0<\/p>\n\n\n\n<p>For a more detailed look at harnessing the power of Google Analytics, check out this post: <a href=\"https:\/\/memberpress.com\/2014\/09\/3-actionable-ways-to-use-google-analytics\/\">How to Set Up Google Analytics on Your WordPress Site<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Analytics \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Keyword_Planner\"><\/span>2. Google Keyword Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png\" alt=\"google keyword planner\" class=\"wp-image-25316\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png 1914w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>To attract the right people to your membership business, you need to figure out which keywords are most relevant for your business, brand, and website. The Keyword Planner is a great tool for discovering which keywords to target in your web copy, blog content, and metadata.<\/p>\n\n\n\n<p>Though it\u2019s built into <a href=\"https:\/\/ads.google.com\/home\/\">Google Ads<\/a>, you don\u2019t have to purchase any ads to use this great tool.<\/p>\n\n\n\n<p><em>Learn More: <\/em><a href=\"https:\/\/memberpress.com\/2014\/08\/3-easy-ways-to-improve-your-seo-ranking\/\"><em>3 Easy Ways to Improve Your SEO Ranking<\/em><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Keyword Planner \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Trends\"><\/span>3. Google Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png\" alt=\"google trends\" class=\"wp-image-25317\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>In addition to the Keyword Planner, <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> is a great tool for comparing and deciding between similar keywords or phrases. <\/p>\n\n\n\n<p>Unlike the planner, Google Trends uses real-time data to show you how various keywords fluctuate in popularity over time, in different areas, and against one another. The tool can even help you predict and prepare for changes in demand.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/trends.google.com\/trends\/?geo=US\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Trends Planner \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Webmaster_Tools\"><\/span>4. Google Webmaster Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png\" alt=\"google webmaster tools\" class=\"wp-image-25318\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-768x361.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1536x723.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png 1887w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/search.google.com\/search-console\/welcome?hl=en&utm_source=wmx&utm_medium=deprecation-pane&utm_content=home\" target=\"_blank\" rel=\"noreferrer noopener\">Google Webmaster Tools<\/a> (AKA Google Search Console) is a great tool for streamlining your marketing efforts and making sure that search engines can easily find your website based on popular, relevant search terms.\u00a0<\/p>\n\n\n\n<p>Search engine spiders scan the entire web in a matter of seconds to deliver results for billions of people every day. If your website is set up in a way that makes it particularly difficult to discover, webmaster tools will alert you to the problem areas so you can make changes and improve your SEO ranking.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/search.google.com\/search-console\/welcome\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Webmaster Tools Planner \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Google_Alerts\"><\/span>5. Google Alerts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png\" alt=\"google alerts\" class=\"wp-image-25319\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-300x38.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-768x98.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1536x197.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">Google Alerts<\/a> is a particularly useful tool for keeping an eye on your media features, your business\u2019s online reputation, and what your competition is up to. If you set up a few Google Alerts for your business name and relevant keywords, the system will alert you whenever those terms are mentioned online.\u00a0<\/p>\n\n\n\n<p>For example, if you\u2019ve just launched an app and sent out a press release, you can set up a Google Alert for your app name, and Alerts will notify you every time an article or feature piece about your app is published. It\u2019s also a great way to be aware of and respond to any negative chatter that might be happening out there.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/alerts\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Alerts \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Google_Calendar\"><\/span>6. Google Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png\" alt=\"google calendar\" class=\"wp-image-25320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-768x371.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1536x741.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png 1886w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>If you\u2019re looking for a free tool to build a content calendar, <a href=\"https:\/\/www.google.com\/calendar\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Calendar<\/a> has got you covered.\u00a0<\/p>\n\n\n\n<p>Within the platform, you can create new calendars dedicated entirely to planning out your daily, weekly, monthly, or even annual editorial and social content. <\/p>\n\n\n\n<p>For each \u201cevent\u201d you can invite collaborators (contributors, editors, managers, etc.) and add notes for handy reference and easy internal communication.\u00a0<\/p>\n\n\n\n<p>Another great thing about Google Calendar is how simple it is to rearrange content. All you have to do is drag and drop events to new days, and it automatically saves your changes on all shared versions of the calendar. Content planning can get messy, but Google Calendar can make organizing your blog ten times easier.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/calendar\/about\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Calendar \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Google_Drive\"><\/span>7. Google Drive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png\" alt=\"google drive\" class=\"wp-image-25321\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-300x134.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-768x342.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1536x684.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png 1903w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Drive<\/a> is a great place to store all of your notes and editorial content. You can use its platforms to do just about anything under the sun. Use Google Docs for drafting copy, Google Spreadsheets for organizing blog post ideas and tracking metrics, Google Forms for sending surveys and collecting responses, and even store all of your photos for blog posts in there, too.\u00a0<\/p>\n\n\n\n<p>Google Drive gives each user 15GB of free storage, and all the files you upload to it can be easily shared with collaborators with just a few clicks. Not only is it a great free storage space, but you can access it from anywhere with an internet connection. It's like having a free external hard drive in the cloud.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/drive\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Drive \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_YouTube\"><\/span>8. YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\"><img decoding=\"async\" width=\"475\" height=\"106\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\" alt=\"youtube\" class=\"wp-image-25322\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png 475w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube-300x67.png 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>In case you didn\u2019t know, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> is a Google product. And it\u2019s easily the most popular platform for sharing video content on the web. If you want to start dabbling in creating video content, YouTube is the way to go.\u00a0<\/p>\n\n\n\n<p>And once you\u2019ve found your groove and built a solid bank of content, you can start annotating your videos and backlinking to content you\u2019ve already created, the same way you would with blog content. It\u2019s no secret that video content is the future, and if you can suck a viewer into a vortex of backlinks on backlinks on backlinks, then you know you\u2019re doing something right.<\/p>\n\n\n\n<p>Learn More: <a href=\"https:\/\/memberpress.com\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use YouTube to Drive Traffic to Your Membership Site<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try YouTube \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Google_My_Business\"><\/span>9. Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png\" alt=\"google my business\" class=\"wp-image-25323\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1536x682.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>You know when you search for a company on Google, and you see that block in the right sidebar on the search results pages? The block that features all the company details, including a website link and phone number? Well, your business won\u2019t get one of those blocks if you don\u2019t register with <a href=\"https:\/\/www.google.com\/intl\/en_us\/business\/?gmbsrc=ww-ww-ha-se-z-gmb-s-218-h~bk&ppsrc=GMBS0&utm_campaign=ww-ww-ha-se-z-gmb-s-218-h~z-z-u&utm_source=gmb&utm_medium=ha&&gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&ppsrc=GMBS0&gclid=EAIaIQobChMIwZTlxtO76wIV9MuGCh1QJwmAEAAYASAAEgKY2_D_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a>.\u00a0<\/p>\n\n\n\n<p>As you\u2019re going through and setting up your various social media profiles, take a few extra minutes to set up a Google My Business\/brand page with the same logos, images, and aesthetic as your other social media profiles.\u00a0<\/p>\n\n\n\n<p>Google is a search engine, so it\u2019s a safe bet that one of the first places it will look for you is within its own database. So when you\u2019re setting up your page, pay special attention to your tagline, photos, and your introduction, as these will be important places search engine spiders scan.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/business\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google My Business \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Google_Optimize\"><\/span>10. Google Optimize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png\" alt=\"google optimize\" class=\"wp-image-25324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1536x646.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/optimize.withgoogle.com\/?utm_source=google-growth&utm_medium=cpc&utm_campaign=2019-q4-amer-all-gafree-optimize&utm_content=optimize&gclid=EAIaIQobChMI3fyd6dO76wIVBIiGCh3x6AljEAAYASAAEgIU3vD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google Optimize<\/a> is Google\u2019s answer to split-testing software.\u00a0<\/p>\n\n\n\n<p>In most cases, the main function of your website is to convert visitors into members or customers. If you\u2019ve already got a sales funnel in place, but aren\u2019t seeing the conversion rates you hoped for, you may want to experiment with some split testing on copy and graphics.\u00a0<\/p>\n\n\n\n<p>What are people responding to? What is deterring them? With Google Optimize, you can upload original and variations of landing pages and track side-by-side stats to see if changing the headlines, images, buttons, copy, or layout of your page will increase your conversion rate.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Optimize \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e3e5e6\">Create your own online business with <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">MemberPress<\/a> today!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There you have it \u2014 10 totally free and super useful Google marketing tools to help you grow your business:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/welcome\">Google Webmaster Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/calendar\/about\/\">Google Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/drive\/\">Google Drive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Google Optimize<\/a><\/li>\n<\/ol>\n\n\n\n<p>Of course, there are many more services (both free and paid) that Google has created to help grow your business, but these are just a few of our all-time favorites. Now get out there and take your marketing strategy to the next level!<\/p>\n\n\n\n<p><em>Do you use any of the Google marketing tools we mentioned? Tell us how they help you in your business!<\/em><\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of you probably recognize Google as a powerful and popular search engine, but did you know Google has also built a slew of tools for online business owners?\u00a0 Whether you\u2019re trying to\u00a0 Google has awesome tools to help. And they\u2019re all FREE. So for today\u2019s post, we\u2019ll quickly go through 10 of our favorite [\u2026]<\/p>\n","protected":false},"author":1493,"featured_media":15204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,94,145],"tags":[118,165,79,246],"class_list":{"0":"post-6573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-marketing","9":"category-tools","10":"tag-content-creation","11":"tag-digital-marketing","12":"tag-google","13":"tag-marketing-tools","14":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/npamani\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/npamani\/","name":"Nicole Pamani","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/95f708011499a21ce30ac1454d52bf8f.jpg?ver=1772737572"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/","name":"10 Free Google Marketing Tools You Should Be Using","description":"Here are 10 free Google marketing tools you don't want to miss for boosting 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more.","og:url":"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/06\/Google-tools@2x-1.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/06\/Google-tools@2x-1.png","og:image:width":1480,"og:image:height":952,"article:published_time":"2020-09-03T13:00:00+00:00","article:modified_time":"2024-09-09T15:24:39+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"10 Free Google Marketing Tools You Should Be Using","twitter:description":"Here are 10 free Google marketing tools you don't want to miss for boosting SEO, increasing conversions, managing brand reputation, and more.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/06\/Google-tools@2x-1.png"},"aioseo_meta_data":{"post_id":"6573","title":"10 Free Google Marketing Tools You Should Be 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18:34:38","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:19:51","updated":"2026-03-03 15:09:10"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t10 Free Google Marketing Tools You Should Be Using\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"10 Free Google Marketing Tools You Should Be Using","link":"https:\/\/memberpress.com\/es\/blog\/10-free-marketing-tools-from-google\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Most of you probably recognize Google as a powerful and popular search engine, but did you know Google has also built a slew of tools for online business owners?&nbsp;<\/p>","content":[{"type":"text","data":"Most of you probably recognize Google as a powerful and popular search engine, but did you know Google has also built a slew of tools for online business owners?&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether you\u2019re trying to&nbsp;<\/p>","content":[{"type":"text","data":"Whether you\u2019re trying to&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Boost your SEO rankings\u00a0<\/li>\n\n\n\n<li>Increase your conversion rates\u00a0<\/li>\n\n\n\n<li>Fine-tune your user experience\u00a0<\/li>\n\n\n\n<li>Track and manage your brand\u2019s reputation\u00a0<\/li>\n\n\n\n<li>Build and execute a manageable content calendar\u00a0<\/li>\n\n\n\n<li>...or simplify your content creation process\u00a0<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Boost your SEO rankings\u00a0<\/li>\n\n\n\n<li>Increase your conversion rates\u00a0<\/li>\n\n\n\n<li>Fine-tune your user experience\u00a0<\/li>\n\n\n\n<li>Track and manage your brand\u2019s reputation\u00a0<\/li>\n\n\n\n<li>Build and execute a manageable content calendar\u00a0<\/li>\n\n\n\n<li>...or simplify your content creation process\u00a0<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Boost your SEO rankings\u00a0<\/li>","content":"Boost your SEO rankings\u00a0","data":{"text":"Boost your SEO rankings\u00a0"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Increase your conversion rates\u00a0<\/li>","content":"Increase your conversion rates\u00a0","data":{"text":"Increase your conversion rates\u00a0"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Fine-tune your user experience\u00a0<\/li>","content":"Fine-tune your user experience\u00a0","data":{"text":"Fine-tune your user experience\u00a0"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Track and manage your brand\u2019s reputation\u00a0<\/li>","content":"Track and manage your brand\u2019s reputation\u00a0","data":{"text":"Track and manage your brand\u2019s reputation\u00a0"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Build and execute a manageable content calendar\u00a0<\/li>","content":"Build and execute a manageable content calendar\u00a0","data":{"text":"Build and execute a manageable content calendar\u00a0"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>...or simplify your content creation process\u00a0<\/li>","content":"...or simplify your content creation process\u00a0","data":{"text":"...or simplify your content creation process\u00a0"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google has awesome tools to help. And they\u2019re all FREE.<\/p>","content":[{"type":"text","data":"Google has awesome tools to help. And they\u2019re all FREE."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So for today\u2019s post, we\u2019ll quickly go through 10 of our favorite Google marketing tools and a few easy ways to level up your game using them. Ready? Here we go!<\/p>","content":[{"type":"text","data":"So for today\u2019s post, we\u2019ll quickly go through 10 of our favorite Google marketing tools and a few easy ways to level up your game using them. Ready? Here we go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/spacer","render":"<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"20px"},"style":{"parent_style":{},"height":"20px"}},{"type":"core\/paragraph","render":"<p class=\"has-background\" style=\"background-color:#e3e5e6\">Create a thriving and successful online business with <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">MemberPress<\/a> today!<\/p>","content":[{"type":"text","data":"<p class=\"has-background\" style=\"background-color:#e3e5e6\">Create a thriving and successful online business with <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">MemberPress<\/a> today!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"backgroundColor":"#e3e5e6"}},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">1. Google Analytics<\/h2>","content":"1. Google Analytics","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png\" alt=\"google analytics\" class=\"wp-image-25315\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png","alt":"google analytics","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png","linkDestination":"media"},"style":{"width":1024,"height":449,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>This is one of the most powerful and most effective tools for monitoring your website traffic. Using Google Analytics, you can track which of your blog posts have been most popular, how many of your visitors are regularly returning, how long people are spending on your website, and much more.&nbsp;<\/p>","content":[{"type":"text","data":"This is one of the most powerful and most effective tools for monitoring your website traffic. Using Google Analytics, you can track which of your blog posts have been most popular, how many of your visitors are regularly returning, how long people are spending on your website, and much more.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For a more detailed look at harnessing the power of Google Analytics, check out this post: <a href=\"https:\/\/memberpress.com\/2014\/09\/3-actionable-ways-to-use-google-analytics\/\">How to Set Up Google Analytics on Your WordPress Site<\/a>.<\/p>","content":[{"type":"text","data":"For a more detailed look at harnessing the power of Google Analytics, check out this post: <a href=\"https:\/\/memberpress.com\/2014\/09\/3-actionable-ways-to-use-google-analytics\/\">How to Set Up Google Analytics on Your WordPress Site<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Analytics \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Analytics \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2. Google Keyword Planner<\/h2>","content":"2. Google Keyword Planner","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png\" alt=\"google keyword planner\" class=\"wp-image-25316\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png","alt":"google keyword planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png","linkDestination":"media"},"style":{"width":1024,"height":381,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>To attract the right people to your membership business, you need to figure out which keywords are most relevant for your business, brand, and website. The Keyword Planner is a great tool for discovering which keywords to target in your web copy, blog content, and metadata.<\/p>","content":[{"type":"text","data":"To attract the right people to your membership business, you need to figure out which keywords are most relevant for your business, brand, and website. The Keyword Planner is a great tool for discovering which keywords to target in your web copy, blog content, and metadata."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Though it\u2019s built into <a href=\"https:\/\/ads.google.com\/home\/\">Google Ads<\/a>, you don\u2019t have to purchase any ads to use this great tool.<\/p>","content":[{"type":"text","data":"Though it\u2019s built into <a href=\"https:\/\/ads.google.com\/home\/\">Google Ads<\/a>, you don\u2019t have to purchase any ads to use this great tool."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Learn More: <\/em><a href=\"https:\/\/memberpress.com\/2014\/08\/3-easy-ways-to-improve-your-seo-ranking\/\"><em>3 Easy Ways to Improve Your SEO Ranking<\/em><\/a><\/p>","content":[{"type":"text","data":"<em>Learn More: <\/em><a href=\"https:\/\/memberpress.com\/2014\/08\/3-easy-ways-to-improve-your-seo-ranking\/\"><em>3 Easy Ways to Improve Your SEO Ranking<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Keyword Planner \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Keyword Planner \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3. Google Trends<\/h2>","content":"3. Google Trends","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png\" alt=\"google trends\" class=\"wp-image-25317\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png","alt":"google trends","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png","linkDestination":"media"},"style":{"width":1024,"height":469,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In addition to the Keyword Planner, <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> is a great tool for comparing and deciding between similar keywords or phrases. <\/p>","content":[{"type":"text","data":"In addition to the Keyword Planner, <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> is a great tool for comparing and deciding between similar keywords or phrases. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unlike the planner, Google Trends uses real-time data to show you how various keywords fluctuate in popularity over time, in different areas, and against one another. The tool can even help you predict and prepare for changes in demand.&nbsp;<\/p>","content":[{"type":"text","data":"Unlike the planner, Google Trends uses real-time data to show you how various keywords fluctuate in popularity over time, in different areas, and against one another. The tool can even help you predict and prepare for changes in demand.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/trends.google.com\/trends\/?geo=US\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Trends Planner \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/trends.google.com\/trends\/?geo=US\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Trends Planner \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">4. Google Webmaster Tools<\/h2>","content":"4. Google Webmaster Tools","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png\" alt=\"google webmaster tools\" class=\"wp-image-25318\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png","alt":"google webmaster tools","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png","linkDestination":"media"},"style":{"width":1024,"height":482,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/search.google.com\/search-console\/welcome?hl=en&amp;utm_source=wmx&amp;utm_medium=deprecation-pane&amp;utm_content=home\" target=\"_blank\" rel=\"noreferrer noopener\">Google Webmaster Tools<\/a> (AKA Google Search Console) is a great tool for streamlining your marketing efforts and making sure that search engines can easily find your website based on popular, relevant search terms.&nbsp;<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/search.google.com\/search-console\/welcome?hl=en&amp;utm_source=wmx&amp;utm_medium=deprecation-pane&amp;utm_content=home\" target=\"_blank\" rel=\"noreferrer noopener\">Google Webmaster Tools<\/a> (AKA Google Search Console) is a great tool for streamlining your marketing efforts and making sure that search engines can easily find your website based on popular, relevant search terms.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engine spiders scan the entire web in a matter of seconds to deliver results for billions of people every day. If your website is set up in a way that makes it particularly difficult to discover, webmaster tools will alert you to the problem areas so you can make changes and improve your SEO ranking.<\/p>","content":[{"type":"text","data":"Search engine spiders scan the entire web in a matter of seconds to deliver results for billions of people every day. If your website is set up in a way that makes it particularly difficult to discover, webmaster tools will alert you to the problem areas so you can make changes and improve your SEO ranking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/search.google.com\/search-console\/welcome\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Webmaster Tools Planner \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/search.google.com\/search-console\/welcome\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Webmaster Tools Planner \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">5. Google Alerts<\/h2>","content":"5. Google Alerts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png\" alt=\"google alerts\" class=\"wp-image-25319\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png","alt":"google alerts","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png","linkDestination":"media"},"style":{"width":1024,"height":131,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">Google Alerts<\/a> is a particularly useful tool for keeping an eye on your media features, your business\u2019s online reputation, and what your competition is up to. If you set up a few Google Alerts for your business name and relevant keywords, the system will alert you whenever those terms are mentioned online.&nbsp;<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">Google Alerts<\/a> is a particularly useful tool for keeping an eye on your media features, your business\u2019s online reputation, and what your competition is up to. If you set up a few Google Alerts for your business name and relevant keywords, the system will alert you whenever those terms are mentioned online.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you\u2019ve just launched an app and sent out a press release, you can set up a Google Alert for your app name, and Alerts will notify you every time an article or feature piece about your app is published. It\u2019s also a great way to be aware of and respond to any negative chatter that might be happening out there.<\/p>","content":[{"type":"text","data":"For example, if you\u2019ve just launched an app and sent out a press release, you can set up a Google Alert for your app name, and Alerts will notify you every time an article or feature piece about your app is published. It\u2019s also a great way to be aware of and respond to any negative chatter that might be happening out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/alerts\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Alerts \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/alerts\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Alerts \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">6. Google Calendar<\/h2>","content":"6. Google Calendar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png\" alt=\"google calendar\" class=\"wp-image-25320\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png","alt":"google calendar","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png","linkDestination":"media"},"style":{"width":1024,"height":494,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>If you\u2019re looking for a free tool to build a content calendar, <a href=\"https:\/\/www.google.com\/calendar\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Calendar<\/a> has got you covered.&nbsp;<\/p>","content":[{"type":"text","data":"If you\u2019re looking for a free tool to build a content calendar, <a href=\"https:\/\/www.google.com\/calendar\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Calendar<\/a> has got you covered.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Within the platform, you can create new calendars dedicated entirely to planning out your daily, weekly, monthly, or even annual editorial and social content. <\/p>","content":[{"type":"text","data":"Within the platform, you can create new calendars dedicated entirely to planning out your daily, weekly, monthly, or even annual editorial and social content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For each \u201cevent\u201d you can invite collaborators (contributors, editors, managers, etc.) and add notes for handy reference and easy internal communication.&nbsp;<\/p>","content":[{"type":"text","data":"For each \u201cevent\u201d you can invite collaborators (contributors, editors, managers, etc.) and add notes for handy reference and easy internal communication.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another great thing about Google Calendar is how simple it is to rearrange content. All you have to do is drag and drop events to new days, and it automatically saves your changes on all shared versions of the calendar. Content planning can get messy, but Google Calendar can make organizing your blog ten times easier.<\/p>","content":[{"type":"text","data":"Another great thing about Google Calendar is how simple it is to rearrange content. All you have to do is drag and drop events to new days, and it automatically saves your changes on all shared versions of the calendar. Content planning can get messy, but Google Calendar can make organizing your blog ten times easier."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/calendar\/about\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Calendar \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/calendar\/about\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Calendar \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">7. Google Drive<\/h2>","content":"7. Google Drive","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png\" alt=\"google drive\" class=\"wp-image-25321\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png","alt":"google drive","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png","linkDestination":"media"},"style":{"width":1024,"height":456,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.google.com\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Drive<\/a> is a great place to store all of your notes and editorial content. You can use its platforms to do just about anything under the sun. Use Google Docs for drafting copy, Google Spreadsheets for organizing blog post ideas and tracking metrics, Google Forms for sending surveys and collecting responses, and even store all of your photos for blog posts in there, too.&nbsp;<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.google.com\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Drive<\/a> is a great place to store all of your notes and editorial content. You can use its platforms to do just about anything under the sun. Use Google Docs for drafting copy, Google Spreadsheets for organizing blog post ideas and tracking metrics, Google Forms for sending surveys and collecting responses, and even store all of your photos for blog posts in there, too.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google Drive gives each user 15GB of free storage, and all the files you upload to it can be easily shared with collaborators with just a few clicks. Not only is it a great free storage space, but you can access it from anywhere with an internet connection. It's like having a free external hard drive in the cloud.<\/p>","content":[{"type":"text","data":"Google Drive gives each user 15GB of free storage, and all the files you upload to it can be easily shared with collaborators with just a few clicks. Not only is it a great free storage space, but you can access it from anywhere with an internet connection. It's like having a free external hard drive in the cloud."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/drive\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Drive \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/drive\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Drive \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">8. YouTube<\/h2>","content":"8. YouTube","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\" alt=\"youtube\" class=\"wp-image-25322\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png","alt":"youtube","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png","linkDestination":"media","align":"center"},"style":{"width":475,"height":106,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In case you didn\u2019t know, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> is a Google product. And it\u2019s easily the most popular platform for sharing video content on the web. If you want to start dabbling in creating video content, YouTube is the way to go.&nbsp;<\/p>","content":[{"type":"text","data":"In case you didn\u2019t know, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> is a Google product. And it\u2019s easily the most popular platform for sharing video content on the web. If you want to start dabbling in creating video content, YouTube is the way to go.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And once you\u2019ve found your groove and built a solid bank of content, you can start annotating your videos and backlinking to content you\u2019ve already created, the same way you would with blog content. It\u2019s no secret that video content is the future, and if you can suck a viewer into a vortex of backlinks on backlinks on backlinks, then you know you\u2019re doing something right.<\/p>","content":[{"type":"text","data":"And once you\u2019ve found your groove and built a solid bank of content, you can start annotating your videos and backlinking to content you\u2019ve already created, the same way you would with blog content. It\u2019s no secret that video content is the future, and if you can suck a viewer into a vortex of backlinks on backlinks on backlinks, then you know you\u2019re doing something right."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Learn More: <a href=\"https:\/\/memberpress.com\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use YouTube to Drive Traffic to Your Membership Site<\/a><\/p>","content":[{"type":"text","data":"Learn More: <a href=\"https:\/\/memberpress.com\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use YouTube to Drive Traffic to Your Membership Site<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try YouTube \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try YouTube \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">9. Google My Business<\/h2>","content":"9. Google My Business","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png\" alt=\"google my business\" class=\"wp-image-25323\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png","alt":"google my business","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png","linkDestination":"media"},"style":{"width":1024,"height":455,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You know when you search for a company on Google, and you see that block in the right sidebar on the search results pages? The block that features all the company details, including a website link and phone number? Well, your business won\u2019t get one of those blocks if you don\u2019t register with <a href=\"https:\/\/www.google.com\/intl\/en_us\/business\/?gmbsrc=ww-ww-ha-se-z-gmb-s-218-h~bk&amp;ppsrc=GMBS0&amp;utm_campaign=ww-ww-ha-se-z-gmb-s-218-h~z-z-u&amp;utm_source=gmb&amp;utm_medium=ha&amp;&amp;gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&amp;ppsrc=GMBS0&amp;gclid=EAIaIQobChMIwZTlxtO76wIV9MuGCh1QJwmAEAAYASAAEgKY2_D_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"You know when you search for a company on Google, and you see that block in the right sidebar on the search results pages? The block that features all the company details, including a website link and phone number? Well, your business won\u2019t get one of those blocks if you don\u2019t register with <a href=\"https:\/\/www.google.com\/intl\/en_us\/business\/?gmbsrc=ww-ww-ha-se-z-gmb-s-218-h~bk&amp;ppsrc=GMBS0&amp;utm_campaign=ww-ww-ha-se-z-gmb-s-218-h~z-z-u&amp;utm_source=gmb&amp;utm_medium=ha&amp;&amp;gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&amp;ppsrc=GMBS0&amp;gclid=EAIaIQobChMIwZTlxtO76wIV9MuGCh1QJwmAEAAYASAAEgKY2_D_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you\u2019re going through and setting up your various social media profiles, take a few extra minutes to set up a Google My Business\/brand page with the same logos, images, and aesthetic as your other social media profiles.&nbsp;<\/p>","content":[{"type":"text","data":"As you\u2019re going through and setting up your various social media profiles, take a few extra minutes to set up a Google My Business\/brand page with the same logos, images, and aesthetic as your other social media profiles.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google is a search engine, so it\u2019s a safe bet that one of the first places it will look for you is within its own database. So when you\u2019re setting up your page, pay special attention to your tagline, photos, and your introduction, as these will be important places search engine spiders scan.<\/p>","content":[{"type":"text","data":"Google is a search engine, so it\u2019s a safe bet that one of the first places it will look for you is within its own database. So when you\u2019re setting up your page, pay special attention to your tagline, photos, and your introduction, as these will be important places search engine spiders scan."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/business\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google My Business \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/business\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google My Business \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"50px"},"style":{"parent_style":{},"height":"50px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">10. Google Optimize<\/h2>","content":"10. Google Optimize","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png\" alt=\"google optimize\" class=\"wp-image-25324\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png","alt":"google optimize","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png","linkDestination":"media"},"style":{"width":1024,"height":431,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/optimize.withgoogle.com\/?utm_source=google-growth&amp;utm_medium=cpc&amp;utm_campaign=2019-q4-amer-all-gafree-optimize&amp;utm_content=optimize&amp;gclid=EAIaIQobChMI3fyd6dO76wIVBIiGCh3x6AljEAAYASAAEgIU3vD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google Optimize<\/a> is Google\u2019s answer to split-testing software.&nbsp;<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/optimize.withgoogle.com\/?utm_source=google-growth&amp;utm_medium=cpc&amp;utm_campaign=2019-q4-amer-all-gafree-optimize&amp;utm_content=optimize&amp;gclid=EAIaIQobChMI3fyd6dO76wIVBIiGCh3x6AljEAAYASAAEgIU3vD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google Optimize<\/a> is Google\u2019s answer to split-testing software.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In most cases, the main function of your website is to convert visitors into members or customers. If you\u2019ve already got a sales funnel in place, but aren\u2019t seeing the conversion rates you hoped for, you may want to experiment with some split testing on copy and graphics.&nbsp;<\/p>","content":[{"type":"text","data":"In most cases, the main function of your website is to convert visitors into members or customers. If you\u2019ve already got a sales funnel in place, but aren\u2019t seeing the conversion rates you hoped for, you may want to experiment with some split testing on copy and graphics.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What are people responding to? What is deterring them? With Google Optimize, you can upload original and variations of landing pages and track side-by-side stats to see if changing the headlines, images, buttons, copy, or layout of your page will increase your conversion rate.<\/p>","content":[{"type":"text","data":"What are people responding to? What is deterring them? With Google Optimize, you can upload original and variations of landing pages and track side-by-side stats to see if changing the headlines, images, buttons, copy, or layout of your page will increase your conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/html","render":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Optimize \u2192<\/a><\/div>\n<\/div>","content":"<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Try Google Optimize \u2192<\/a><\/div>\n<\/div>","data":[],"style":[]},{"type":"core\/spacer","render":"<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"41px"},"style":{"parent_style":{},"height":"41px"}},{"type":"core\/paragraph","render":"<p class=\"has-background\" style=\"background-color:#e3e5e6\">Create your own online business with <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">MemberPress<\/a> today!<\/p>","content":[{"type":"text","data":"<p class=\"has-background\" style=\"background-color:#e3e5e6\">Create your own online business with <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">MemberPress<\/a> today!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"backgroundColor":"#e3e5e6"}},{"type":"core\/spacer","render":"<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","content":null,"data":{"height":"20px"},"style":{"parent_style":{},"height":"20px"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"The Takeaway","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There you have it \u2014 10 totally free and super useful Google marketing tools to help you grow your business:<\/p>","content":[{"type":"text","data":"There you have it \u2014 10 totally free and super useful Google marketing tools to help you grow your business:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/welcome\">Google Webmaster Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/calendar\/about\/\">Google Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/drive\/\">Google Drive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Google Optimize<\/a><\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/welcome\">Google Webmaster Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/calendar\/about\/\">Google Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/drive\/\">Google Drive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Google Optimize<\/a><\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics<\/a><\/li>","content":"Google Analytics","data":{"text":"Google Analytics"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a><\/li>","content":"Google Keyword Planner","data":{"text":"Google Keyword Planner"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a><\/li>","content":"Google Trends","data":{"text":"Google Trends"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/search.google.com\/search-console\/welcome\">Google Webmaster Tools<\/a><\/li>","content":"Google Webmaster Tools","data":{"text":"Google Webmaster Tools"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a><\/li>","content":"Google Alerts","data":{"text":"Google Alerts"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.google.com\/calendar\/about\/\">Google Calendar<\/a><\/li>","content":"Google Calendar","data":{"text":"Google Calendar"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.google.com\/drive\/\">Google Drive<\/a><\/li>","content":"Google Drive","data":{"text":"Google Drive"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/li>","content":"YouTube","data":{"text":"YouTube"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a><\/li>","content":"Google My Business","data":{"text":"Google My Business"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Google Optimize<\/a><\/li>","content":"Google Optimize","data":{"text":"Google Optimize"},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, there are many more services (both free and paid) that Google has created to help grow your business, but these are just a few of our all-time favorites. Now get out there and take your marketing strategy to the next level!<\/p>","content":[{"type":"text","data":"Of course, there are many more services (both free and paid) that Google has created to help grow your business, but these are just a few of our all-time favorites. Now get out there and take your marketing strategy to the next level!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you use any of the Google marketing tools we mentioned? Tell us how they help you in your business!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you use any of the Google marketing tools we mentioned? Tell us how they help you in your business!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/6573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/1493"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=6573"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/6573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/15204"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=6573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=6573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=6573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}