{"id":68796,"date":"2025-02-27T10:00:00","date_gmt":"2025-02-27T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=68796"},"modified":"2026-03-02T11:15:07","modified_gmt":"2026-03-02T16:15:07","slug":"increase-student-enrollment","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/","title":{"rendered":"12 estrategias de marketing para aumentar el n\u00famero de alumnos matriculados en su curso en l\u00ednea"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"has-text-align-center\"><em><strong>Estas son las principales estrategias de marketing para aumentar la matriculaci\u00f3n de alumnos en su curso en l\u00ednea en 2025.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0af85c136bb\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0af85c136bb\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#1_Understand_Your_Target_Audience\" >1. Conozca a su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#2_Focus_On_Building_Organic_Traffic\" >2. Centrarse en crear tr\u00e1fico org\u00e1nico\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#3_Use_Social_Media_Effectively\" >3. Utilizar eficazmente las redes sociales\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#4_Boost_SEO_With_Content_Marketing\" >4. Potenciar el SEO con marketing de contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#5_Support_Organic_Traffic_with_Paid_Ads\" >5. Apoye el tr\u00e1fico org\u00e1nico con anuncios de pago<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#6_Promote_With_Affiliate_Marketing\" >6. Promoci\u00f3n con marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#7_Use_Lead_Generation\" >7. Utilizar la generaci\u00f3n de clientes potenciales\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#8_Integrate_Email_Campaigns\" >8. Integrar campa\u00f1as de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#9_Optimize_Your_Course_Landing_Pages\" >9. Optimice las p\u00e1ginas de destino de sus cursos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#10_Provide_Free_Trials_Taster_Lessons\" >10. Ofrecer pruebas gratuitas \/ clases de prueba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#11_Run_Sales_Promotion\" >11. Promoci\u00f3n de ventas\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#12_UpsellCross_Sell\" >12. 12. Venta cruzada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Por fin has creado un curso online s\u00faper interesante y valioso, y est\u00e1s deseando ofrecerlo a estudiantes de todo el mundo.\u00a0<\/p>\n\n\n\n<p>Sin embargo, han pasado varios meses y tu curso solo tiene tres visitas. Esto puede resultar decepcionante.\u00a0<\/p>\n\n\n\n<p>Por eso necesita estrategias de marketing. Aunque tengas un gran curso con informaci\u00f3n de calidad, eso no garantiza que lo vean las personas adecuadas.\u00a0<\/p>\n\n\n\n<p>En este art\u00edculo, revelaremos algunas de las estrategias de marketing m\u00e1s eficaces para aumentar la matriculaci\u00f3n de alumnos en tus cursos online.\u00a0<\/p>\n\n\n\n<p>Ya sea aprovechando al m\u00e1ximo las redes sociales, aprovechando el poder de <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a>, u otras t\u00e1cticas creativas, aqu\u00ed te ofrecemos una breve descripci\u00f3n general de cada estrategia, con enlaces a debates m\u00e1s detallados que puedes explorar.<\/p>\n\n\n\n<p>\u00bfListo para que tu curso reciba la atenci\u00f3n que se merece? \u00a1Vamos!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understand_Your_Target_Audience\"><\/span>1. Conozca a su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para comercializar eficazmente sus cursos en l\u00ednea y aumentar el n\u00famero de alumnos matriculados, primero debe conocer a fondo a su p\u00fablico objetivo.\u00a0<\/p>\n\n\n\n<p>A continuaci\u00f3n, te explicamos c\u00f3mo empezar a dise\u00f1ar tus estrategias de marketing centr\u00e1ndote en el estudio de tu p\u00fablico:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Lluvia de ideas sobre su negocio<\/strong>: Identifique lo que ofrece su curso en l\u00ednea y los problemas espec\u00edficos que resuelve. Esta lluvia de ideas inicial le ayuda a pensar en los tipos de individuos que podr\u00edan beneficiarse de su curso.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Analice a sus competidores:<\/strong> Observar a sus competidores puede proporcionarle informaci\u00f3n sobre su p\u00fablico objetivo. Examine las opiniones de sus clientes y su sitio web.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Aprenda de sus clientes actuales<\/strong>: Si ya tiene estudiantes, analice sus datos. Realiza encuestas o examina su participaci\u00f3n en el curso para conocer sus caracter\u00edsticas demogr\u00e1ficas, preferencias y opiniones.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>Cada uno de estos pasos le ayudar\u00e1 a identificar a su p\u00fablico y a comprender mejor sus necesidades y c\u00f3mo abordarlas con eficacia.\u00a0<\/p>\n\n\n\n<p>\ud83d\udc47 <strong>M\u00e1s informaci\u00f3n sobre c\u00f3mo encontrar a su p\u00fablico objetivo<\/strong> \ud83d\udc47<\/p>\n\n\n\n<div id=\"ad-53781\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-target-audience\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1.png\" class=\"no-lazy-load wp-post-image\" alt=\"Lee c\u00f3mo identificar a tu p\u00fablico objetivo en el blog de MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Centrarse en crear tr\u00e1fico org\u00e1nico\u00a0<\/h2>\n\n\n\n<p>El tr\u00e1fico org\u00e1nico es la piedra angular del marketing digital para cursos en l\u00ednea y una de las estrategias m\u00e1s sostenibles para aumentar la matriculaci\u00f3n de alumnos sin el gasto constante de los anuncios de pago.<\/p>\n\n\n\n<p>El tr\u00e1fico org\u00e1nico engloba a todos los visitantes que encuentran su curso de forma natural a trav\u00e9s de m\u00e9todos no remunerados, como las redes sociales, las referencias de otros sitios web o incluso las visitas directas de alumnos fieles. <\/p>\n\n\n\n<p>Por ahora, basta con saber que el tr\u00e1fico org\u00e1nico debe constituir la base de su estrategia.<\/p>\n\n\n\n<p>He aqu\u00ed por qu\u00e9 es esencial desarrollar tu alcance org\u00e1nico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rentabilidad:<\/strong> A diferencia de los canales de marketing de pago, el tr\u00e1fico org\u00e1nico no supone un coste directo por visitante. Una vez establecido, sigue atrayendo a estudiantes potenciales sin gastos continuos.<br><\/li>\n\n\n\n<li><strong>Credibilidad y confianza:<\/strong> Los sitios web que atraen tr\u00e1fico org\u00e1nico de m\u00faltiples fuentes suelen percibirse como m\u00e1s cre\u00edbles y autorizados.<br><\/li>\n\n\n\n<li><strong>Resultados a largo plazo:<\/strong> El crecimiento org\u00e1nico es sostenible, ya que proporciona una inscripci\u00f3n constante a lo largo del tiempo, a diferencia de la naturaleza temporal de las campa\u00f1as de pago.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Utilizar las redes sociales <em>Efectivamente\u00a0<\/em><\/h2>\n\n\n\n<p>Las redes sociales son una poderosa herramienta para promocionar los cursos en l\u00ednea y atraer a nuevos estudiantes.\u00a0<\/p>\n\n\n\n<p>Sin embargo, tambi\u00e9n es un \u00e1mbito muy competitivo. As\u00ed que, si te decides a intentarlo, \u00a1tienes que darlo todo!<\/p>\n\n\n\n<p>El truco est\u00e1 en ser constante, persistente y estrat\u00e9gico para llegar al p\u00fablico adecuado y empezar a coger impulso. <\/p>\n\n\n\n<p>He aqu\u00ed algunas estrategias clave a tener en cuenta:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Publica con coherencia:<\/strong> Una actividad regular en las redes sociales mantiene a su p\u00fablico interesado y a su marca en el punto de mira. Desarrolla un calendario de contenidos para programar publicaciones en distintas plataformas y mantener una presencia constante.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Comprom\u00e9tase con su p\u00fablico:<\/strong> Interact\u00fae con sus seguidores respondiendo a los comentarios, participando en debates e incluso planteando preguntas a su p\u00fablico para fomentar el sentimiento de comunidad.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Utilice diferentes plataformas: <\/strong>Las distintas plataformas de redes sociales se adaptan a distintos grupos demogr\u00e1ficos e intereses. Por ejemplo, LinkedIn es excelente para contenidos profesionales y relacionados con la carrera, mientras que Instagram y TikTok son ideales para contenidos visuales y creativos.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udc47 <strong>A continuaci\u00f3n encontrar\u00e1 una gu\u00eda m\u00e1s detallada sobre el uso de las redes sociales como una de las principales estrategias de marketing para aumentar la matriculaci\u00f3n de alumnos en su curso en l\u00ednea.<\/strong>\ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d4acba66b0ffa3f44b4906b227d52581\" href=\"https:\/\/memberpress.com\/es\/blog\/4-ways-social-media-can-boost-your-membership-site\/\" class=\"button button-blue center\">LEER 4 formas en que las redes sociales pueden impulsar su sitio de afiliaci\u00f3n<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Boost_SEO_With_Content_Marketing\"><\/span>4. Potenciar el SEO con marketing de contenidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eficaz <strong>marketing de contenidos<\/strong> es muy importante para impulsar el SEO y establecer su credibilidad en el mercado de la educaci\u00f3n en l\u00ednea.\u00a0<\/p>\n\n\n\n<p>A continuaci\u00f3n, le mostramos c\u00f3mo puede aprovechar diferentes tipos de contenido para aumentar la matriculaci\u00f3n de estudiantes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Escribir entradas de blog<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Escritura regular <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-great-blog-content\/\" title=\"\">entradas de blog<\/a> sobre temas relacionados con su curso ayuda a mantener fresco su sitio web a la vez que atrae tr\u00e1fico org\u00e1nico a trav\u00e9s de SEO.<\/p>\n\n\n\n<p>Utiliza herramientas como <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">AIOSEO<\/a> para optimizar su contenido con las palabras clave adecuadas, metaetiquetas y mejoras de legibilidad.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar AIOSEO. <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-add-schemas-to-wordpress\/\" title=\"\">marcado schema<\/a> para aumentar las posibilidades de que su sitio web aparezca como <a href=\"https:\/\/www.semrush.com\/blog\/rich-snippets\/\" title=\"\">fragmentos enriquecidos<\/a> en los resultados de b\u00fasqueda de Google, \u00a1lo que te da una ventaja significativa!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"692\" height=\"387\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses.png\" alt=\"Ejemplo de fragmento de curso\" class=\"wp-image-53157\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses.png 692w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-156x87.png 156w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><figcaption class=\"wp-element-caption\">Ejemplo de fragmento de curso en Google<\/figcaption><\/figure>\n\n\n\n<p>Pero no creas que puedes salirte con la tuya con publicaciones a medias o publicaciones gen\u00e9ricas de ChatGPT. Los motores de b\u00fasqueda siguen clasificando el contenido en funci\u00f3n de su calidad. Por ejemplo, Google evaluar\u00e1 las publicaciones de tu blog en funci\u00f3n de su...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E<\/strong>xperiencia<\/li>\n\n\n\n<li><strong>A<\/strong>utoridad, y <\/li>\n\n\n\n<li><strong>T<\/strong>antioxidabilidad<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc47 <strong>M\u00e1s informaci\u00f3n en el siguiente art\u00edculo<\/strong> <strong>\ud83d\udc47<\/strong><\/p>\n\n\n\n<div id=\"ad-57137\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-google-eat-seo\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Google EAT SEO\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">Crear contenidos de v\u00eddeo<\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/promotional-video-marketing\/\" title=\"\">V\u00eddeo marketing<\/a> puede mejorar dr\u00e1sticamente la participaci\u00f3n y el SEO, sobre todo porque los motores de b\u00fasqueda favorecen el contenido que mantiene a los visitantes en su p\u00e1gina durante m\u00e1s tiempo.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Acudir como invitado<\/h3>\n\n\n\n<p>Colabore con personas influyentes o expertos en su campo apareciendo en podcasts, seminarios web o escribiendo en blogs como invitado. Estas actividades aumentan <a href=\"https:\/\/memberpress.com\/es\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" title=\"\">v\u00ednculos de retroceso<\/a> a su sitio, lo que mejora la clasificaci\u00f3n SEO.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Support_Organic_Traffic_with_Paid_Ads\"><\/span>5. Apoye el tr\u00e1fico org\u00e1nico con anuncios de pago<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/es\/blog\/a-crash-course-in-ppc-advertising\/\" title=\"\">Publicidad de pago por clic (PPC)<\/a>,<\/strong> tambi\u00e9n conocido como anuncios de pago, es un modelo de marketing en Internet en el que los anunciantes pagan una tarifa cada vez que se hace clic en uno de sus anuncios.\u00a0<\/p>\n\n\n\n<p>B\u00e1sicamente, es una forma de comprar visitas a tu sitio web en lugar de intentar ganarlas de forma org\u00e1nica.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buenas pr\u00e1cticas para los anuncios de Google y los anuncios en redes sociales<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>B\u00fasqueda de palabras clave:<\/strong> Antes de poner en marcha una campa\u00f1a de PPC, es fundamental realizar un estudio exhaustivo de las palabras clave. Utilice herramientas como Google Keyword Planner o Ahrefs para identificar las palabras clave que buscan sus alumnos potenciales.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Copia y dise\u00f1o de anuncios:<\/strong> El texto y el dise\u00f1o de su anuncio deben ser convincentes y comunicar claramente el valor de su curso. Aseg\u00farese de que el anuncio se dirige directamente a las necesidades e intereses de su p\u00fablico objetivo.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udc47 <strong>Conozca c\u00f3mo los anuncios pagados pueden funcionar para su curso en l\u00ednea.<\/strong> \ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_b4f91bd4b2882aeb0a2045077cbf4b14\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-online-course-ads\/\" class=\"button button-blue center\">LEER Gu\u00eda para crear anuncios de cursos online<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Promote_With_Affiliate_Marketing\"><\/span>6. Promoci\u00f3n con marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El marketing de afiliaci\u00f3n es una forma rentable de impulsar la matriculaci\u00f3n de alumnos asoci\u00e1ndose con personas que promocionan su curso entre su audiencia a cambio de una comisi\u00f3n. <\/p>\n\n\n\n<p>Aprovechando la influencia de los afiliados, puede llegar a un p\u00fablico muy espec\u00edfico sin los costes iniciales de la publicidad tradicional.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar el marketing de afiliaci\u00f3n para crear un programa de recomendaci\u00f3n, animando a sus alumnos actuales o clientes satisfechos a recomendar su curso a otras personas a cambio de dinero en efectivo.<\/p>\n\n\n\n<p>Para que su <a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programa de afiliados<\/a> con \u00e9xito:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ofrezca comisiones competitivas:<\/strong> Las comisiones m\u00e1s altas atraen a afiliados de primer nivel que pueden ofrecer resultados. Intenta conseguir al menos 30-40% para los cursos digitales.<\/li>\n\n\n\n<li><strong>Reclutar afiliados de calidad:<\/strong> C\u00e9ntrate en personas influyentes y creadores con una audiencia comprometida en tu nicho.<\/li>\n\n\n\n<li><strong>Proporcionar recursos:<\/strong> Ofrezca a los afiliados herramientas como lead magnets, plantillas de correo electr\u00f3nico y banners para facilitar la promoci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p>Herramientas de afiliaci\u00f3n como <strong><a href=\"https:\/\/easyaffiliate.com\/\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a><\/strong> se integran perfectamente con MemberPress, facilitando la gesti\u00f3n de su programa y el seguimiento de los resultados.<\/p>\n\n\n\n<p>\ud83d\udc47<strong> Aprenda a crear un programa de afiliados para su curso<\/strong> \ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2c856884048b2dbef77911cdb72ae85f\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/\" class=\"button button-blue center\">LEA C\u00f3mo promover su curso en l\u00ednea con la comercializaci\u00f3n del afiliado<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Utilizar la generaci\u00f3n de clientes potenciales\u00a0<\/h2>\n\n\n\n<p>La generaci\u00f3n de prospectos ayuda a nutrir a los estudiantes potenciales y a guiarlos para que se inscriban en su curso en l\u00ednea.\u00a0<\/p>\n\n\n\n<p>Los embudos de generaci\u00f3n de prospectos eficaces ayudan a captar y estimular el inter\u00e9s y, en \u00faltima instancia, a convertir a los visitantes en prospectos mediante la recopilaci\u00f3n de su informaci\u00f3n de contacto.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estrategias para captar clientes potenciales<\/strong>\u00a0<\/h3>\n\n\n\n<p>Se pueden emplear varias estrategias eficaces para mejorar sus esfuerzos de generaci\u00f3n de leads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Seminarios en l\u00ednea<\/strong>: Organizar seminarios web es una forma eficaz de captar clientes potenciales. Ofrecen un valor real y pueden posicionarte como una autoridad en tu campo.<\/li>\n\n\n\n<li><strong>Recursos descargables<\/strong>: Ofrecer recursos gratuitos y valiosos como libros electr\u00f3nicos, listas de comprobaci\u00f3n o libros blancos a cambio de datos de contacto es una estrategia de im\u00e1n de clientes potenciales com\u00fan y eficaz.\u00a0<\/li>\n\n\n\n<li><strong>Concursos<\/strong>Las competiciones pueden ser una forma divertida y atractiva de captar clientes potenciales. Pueden estimular el inter\u00e9s y la participaci\u00f3n. A continuaci\u00f3n te explicamos c\u00f3mo hacerlo.<a href=\"https:\/\/memberpress.com\/es\/blog\/running-competitions-to-promote-your-membership-site\/\"> organice concursos para promocionar su sitio web<\/a>.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Utilice OptinMonster para captar informaci\u00f3n de clientes potenciales<\/strong>\u00a0<\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a> es una potente herramienta para crear formularios opt-in optimizados y campa\u00f1as espec\u00edficas que pueden impulsar significativamente sus esfuerzos de generaci\u00f3n de prospectos.\u00a0<\/p>\n\n\n\n<p>\ud83d\udc47 <strong>A continuaci\u00f3n se explica c\u00f3mo captar clientes potenciales con <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" title=\"Enlace de afiliaci\u00f3n de OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a><\/strong>. \ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8caaf88caba387e05e071278a3ae470d\" href=\"\" rel=\"nofollow\" class=\"button button-blue center\">LEER C\u00f3mo utilizar Lead Magnets para hacer crecer su sitio web<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Integrate_Email_Campaigns\"><\/span>8. Integrar campa\u00f1as de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El \u00e9xito de una campa\u00f1a de correo electr\u00f3nico depende de varias estrategias clave.<\/p>\n\n\n\n<p>\u00a0He aqu\u00ed algunos consejos esenciales:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Elija las herramientas adecuadas:<\/strong> Utilice proveedores de servicios de correo electr\u00f3nico fiables como <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit<\/a>o <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>. MemberPress se integra bien con estas plataformas.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Cree un mensaje de bienvenida:<\/strong> Enviar un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-write-a-killer-welcome-email\/\" title=\"\">correo electr\u00f3nico de bienvenida<\/a> a los nuevos abonados para establecer el tono de su relaci\u00f3n y comienza el proceso de compromiso.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Elabore una secuencia inicial de correos electr\u00f3nicos:<\/strong> Desarrolle una secuencia de correos electr\u00f3nicos que aporten valor antes de pedir nada a cambio. Esto ayuda a generar confianza y mantiene el inter\u00e9s.<\/li>\n<\/ol>\n\n\n\n<div id=\"ad-70207\" class=\"ad-2x1 adsanity-2x1 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-mp-courses-email-notifications\/\"><img decoding=\"async\" width=\"720\" height=\"360\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications.png\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-50x25.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-340x170.png 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-700x350.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-156x78.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Optimize_Your_Course_Landing_Pages\"><\/span>9. Optimice las p\u00e1ginas de destino de sus cursos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La p\u00e1gina de destino de su curso se encuentra al final del embudo de ventas de su curso en l\u00ednea. Desempe\u00f1a un <\/p>\n\n\n\n<p>Las p\u00e1ginas de aterrizaje de los cursos sirven como <strong>paso final y crucial<\/strong> en el embudo de matriculaci\u00f3n, y su optimizaci\u00f3n influye directamente en el n\u00famero de estudiantes potenciales que se convierten en matriculados.<\/p>\n\n\n\n<p>Los puntos clave en los que hay que centrarse son: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una propuesta de valor clara y s\u00f3lida<\/li>\n\n\n\n<li>Redacci\u00f3n de textos atractivos y persuasivos<\/li>\n\n\n\n<li>Uso eficaz de los testimonios<\/li>\n\n\n\n<li>Incluir CTA fuertes para impulsar la acci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc47 <strong>En el siguiente art\u00edculo profundizamos en los consejos y las mejores pr\u00e1cticas para las p\u00e1ginas de aterrizaje de los cursos<\/strong>. \ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_641138b2eb89caa246ec4e45763a31d0\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-course-landing-page\/\" class=\"button button-blue center\">LEER C\u00f3mo optimizar las p\u00e1ginas de destino de un curso<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Provide_Free_Trials_Taster_Lessons\"><\/span>10. Ofrecer pruebas gratuitas \/ clases de prueba<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ofrecer pruebas gratuitas o clases de prueba puede ser una estrategia muy eficaz para atraer nuevos alumnos a sus cursos en l\u00ednea.\u00a0<\/p>\n\n\n\n<p>Con MemberPress, puede organizar estas pruebas f\u00e1cilmente, permitiendo a los estudiantes potenciales experimentar parte de su curso antes de comprometerse econ\u00f3micamente.\u00a0<\/p>\n\n\n\n<p>\ud83d\udc47  <strong>A continuaci\u00f3n, le indicamos c\u00f3mo puede estructurar y promocionar estas pruebas.<\/strong>. \ud83d\udc47 <\/p>\n\n\n\n<div id=\"ad-58139\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-free-memberships-benefits\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"membres\u00edas gratis AdSanity anuncio para MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Promoci\u00f3n de ventas\u00a0<\/h2>\n\n\n\n<p>Cuando se trata de correr <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-sales-promotions\/\" title=\"\">promoci\u00f3n de ventas eficaz<\/a>s para su curso en l\u00ednea, MemberPress ofrece varias estrategias para mejorar el compromiso y aumentar las inscripciones.\u00a0<\/p>\n\n\n\n<p>He aqu\u00ed algunos enfoques clave:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Cree un programa de afiliaci\u00f3n gratuita:<\/strong> Como ya hemos mencionado, introduce un nivel gratuito para atraer a nuevos usuarios mostrando la calidad del contenido de tu curso sin ning\u00fan compromiso financiero inicial.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Emitir cupones de descuento<\/strong>: Utilice MemberPress para generar y distribuir c\u00f3digos de descuento, que pueden ser una herramienta eficaz para impulsar la urgencia y fomentar las inscripciones.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Ofertas con l\u00edmite de tiempo:<\/strong> Aproveche los eventos comerciales m\u00e1s populares, como el Black Friday, o cree ofertas exclusivas por tiempo limitado para crear urgencia.<\/li>\n<\/ol>\n\n\n\n<p>Cada uno de estos m\u00e9todos se puede adaptar y combinar para satisfacer sus necesidades y objetivos espec\u00edficos, lo que contribuye a aumentar el atractivo de su sitio web tanto para los miembros nuevos como para los ya existentes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"zKbIagsGS1QUNLCZqvFf4c8x3Md0rwVAihlPBnXYJ2e6mykE9\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear cupones en MemberPress (Tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_UpsellCross_Sell\"><\/span>12. 12. Venta cruzada <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tu p\u00fablico actual, es decir, aquellos que ya est\u00e1n interesados en tu sitio web y tus servicios, es uno de los mejores grupos a los que dirigir tu curso online.<\/p>\n\n\n\n<p>Al ofrecer ventas adicionales y ventas cruzadas durante el proceso de pago, puedes aumentar f\u00e1cilmente la matriculaci\u00f3n de estudiantes y, al mismo tiempo, proporcionar un valor a\u00f1adido a un p\u00fablico que ya est\u00e1 interesado y dispuesto a actuar.<\/p>\n\n\n\n<p>MemberPress ofrece una funci\u00f3n de salto de pedido que puede mejorar significativamente su capacidad de realizar ventas cruzadas y cursos de upselling durante el proceso de pago.\u00a0<\/p>\n\n\n\n<p>Con los aumentos de pedidos, puedes sugerir cursos o productos adicionales relacionados a los clientes mientras realizan una compra, lo que aumenta la probabilidad de impulsar la inscripci\u00f3n en otros cursos.\u00a0<\/p>\n\n\n\n<p>Es una forma eficaz de personalizar la experiencia del cliente y aumentar el valor medio de los pedidos sin problemas.<\/p>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Anuncio de venta con aumento de pedidos\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A lo largo de este debate, hemos analizado 12 eficaces y probadas <strong>estrategias de marketing para aumentar la matriculaci\u00f3n de estudiantes<\/strong>.<\/p>\n\n\n\n<p>A continuaci\u00f3n, se ofrece un breve resumen de los puntos clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conc\u00e9ntrese en el tr\u00e1fico org\u00e1nico<\/strong><\/li>\n\n\n\n<li><strong>Sea estrat\u00e9gico, atento y persistente con su estrategia en las redes sociales<\/strong><\/li>\n\n\n\n<li><strong>Crear contenidos originales, con autoridad y optimizados para SEO<\/strong><\/li>\n\n\n\n<li><strong>Utiliza anuncios de pago para apuntalar tu estrategia org\u00e1nica<\/strong><\/li>\n\n\n\n<li><strong>Considere el marketing de afiliaci\u00f3n para aumentar las referencias<\/strong><\/li>\n\n\n\n<li><strong>Convierta el inter\u00e9s en conversiones con p\u00e1ginas de destino optimizadas para los cursos<\/strong><\/li>\n\n\n\n<li><strong>Realiza catas, pruebas y promociones para atraer a los estudiantes indecisos.<\/strong><\/li>\n\n\n\n<li><strong>Venda m\u00e1s y venda m\u00e1s para atraer a su p\u00fablico actual<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Con MemberPress y otras herramientas esenciales para su curso en l\u00ednea, puede crear estrategias eficaces y escalables que le ayudar\u00e1n a multiplicar sus inscripciones y sus ingresos.<\/p>\n\n\n\n<p><strong>Comience a utilizar MemberPress hoy mismo y descubra c\u00f3mo nuestras herramientas pueden mejorar sus cursos en l\u00ednea.<\/strong><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Nos encantar\u00eda conocer tu opini\u00f3n y tus experiencias. \u00a1Comparte tus historias de \u00e9xito o haz preguntas en los comentarios a continuaci\u00f3n!<\/p>\n\n\n\n<p>No te pierdas los \u00faltimos consejos y herramientas: suscr\u00edbete a nuestro bolet\u00edn informativo.<\/p>\n\n\n\n<p><strong>Si este art\u00edculo le ha resultado \u00fatil, s\u00edganos en\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>y\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Explore estrategias de marketing eficaces para aumentar la matriculaci\u00f3n de alumnos en su curso en l\u00ednea con MemberPress. Descubra c\u00f3mo conseguir que los alumnos realicen su curso.<\/p>","protected":false},"author":87865,"featured_media":70904,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94,792],"tags":[187,190],"class_list":{"0":"post-68796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-courses","9":"tag-marketing-strategies","10":"tag-online-course","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Explore effective Marketing Strategies to Increase Student Enrollment in your online course with MemberPress. Discover how to get students to take your course.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah O\"\/>\n\t<meta name=\"keywords\" content=\"marketing strategies,online course\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"12 Marketing Strategies to Increase Student Enrollment in Your Online Course\" \/>\n\t\t<meta property=\"og:description\" content=\"Explore effective Marketing Strategies to Increase Student Enrollment in your online course with MemberPress. Discover how to get students to take your course.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Feature-2.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Feature-2.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-02-27T15:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-02T16:15:07+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"12 Marketing Strategies to Increase Student Enrollment in Your Online Course\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Explore effective Marketing Strategies to Increase Student Enrollment in your online course with MemberPress. Discover how to get students to take your course.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Feature-2.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#blogposting\",\"name\":\"12 Marketing Strategies to Increase Student Enrollment in Your Online Course\",\"headline\":\"12 Marketing Strategies to Increase Student Enrollment in Your Online Course\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Feature-2.png\",\"width\":1480,\"height\":832,\"caption\":\"Increase Student Enrollment_MemberPress blog\"},\"datePublished\":\"2025-02-27T10:00:00-05:00\",\"dateModified\":\"2026-03-02T11:15:07-05:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#webpage\"},\"articleSection\":\"Marketing, Online Courses, Marketing Strategies, online course\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#listItem\",\"name\":\"12 Marketing Strategies to Increase Student Enrollment in Your Online Course\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#listItem\",\"position\":3,\"name\":\"12 Marketing Strategies to Increase Student Enrollment in Your Online Course\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/sarahcaseproof-com\\\/\",\"name\":\"Sarah O\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1778778344\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/\",\"name\":\"12 Marketing Strategies to Increase Student Enrollment in Your Online Course\",\"description\":\"Explore effective Marketing Strategies to Increase Student Enrollment in your online course with MemberPress. Discover how to get students to take your course.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Feature-2.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"Increase Student Enrollment_MemberPress blog\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/increase-student-enrollment\\\/#mainImage\"},\"datePublished\":\"2025-02-27T10:00:00-05:00\",\"dateModified\":\"2026-03-02T11:15:07-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>12 Marketing Strategies to Increase Student Enrollment in Your Online Course<\/title>\n\n","aioseo_head_json":{"title":"12 estrategias de marketing para aumentar el n\u00famero de alumnos matriculados en su curso en l\u00ednea","description":"Explore estrategias de marketing eficaces para aumentar la matriculaci\u00f3n de alumnos en su curso en l\u00ednea con MemberPress. Descubra c\u00f3mo conseguir que los alumnos realicen su curso.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/","robots":"max-image-preview:large","keywords":"marketing strategies,online course","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#blogposting","name":"12 Marketing Strategies to Increase Student Enrollment in Your Online Course","headline":"12 Marketing Strategies to Increase Student Enrollment in Your Online Course","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/sarahcaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Feature-2.png","width":1480,"height":832,"caption":"Increase Student Enrollment_MemberPress blog"},"datePublished":"2025-02-27T10:00:00-05:00","dateModified":"2026-03-02T11:15:07-05:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#webpage"},"articleSection":"Marketing, Online Courses, Marketing Strategies, online course"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#listItem","name":"12 Marketing Strategies to Increase Student Enrollment in Your Online Course"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#listItem","position":3,"name":"12 Marketing Strategies to Increase Student Enrollment in Your Online Course","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/sarahcaseproof-com\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/sarahcaseproof-com\/","name":"Sarah O","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1778778344"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/","name":"12 Marketing Strategies to Increase Student Enrollment in Your Online Course","description":"Explore effective Marketing Strategies to Increase Student Enrollment in your online course with MemberPress. Discover how to get students to take your course.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/sarahcaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/sarahcaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Feature-2.png","@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#mainImage","width":1480,"height":832,"caption":"Increase Student Enrollment_MemberPress blog"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/#mainImage"},"datePublished":"2025-02-27T10:00:00-05:00","dateModified":"2026-03-02T11:15:07-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"12 Marketing Strategies to Increase Student Enrollment in Your Online Course","og:description":"Explore effective Marketing Strategies to Increase Student Enrollment in your online course with MemberPress. Discover how to get students to take your course.","og:url":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Feature-2.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Feature-2.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2025-02-27T15:00:00+00:00","article:modified_time":"2026-03-02T16:15:07+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"12 Marketing Strategies to Increase Student Enrollment in Your Online Course","twitter:description":"Explore effective Marketing Strategies to Increase Student Enrollment in your online course with MemberPress. Discover how to get students to take your course.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Feature-2.png"},"aioseo_meta_data":{"post_id":"68796","title":null,"description":"Explore estrategias de marketing eficaces para aumentar la matriculaci\u00f3n de alumnos en su curso en l\u00ednea con MemberPress. Descubra c\u00f3mo conseguir que los alumnos realicen su curso.","keywords":null,"keyphrases":{"focus":{"keyphrase":"marketing strategies to increase student enrollment","score":59,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":6,"maxScore":9,"error":1,"length":6},"keyphraseInURL":{"score":1,"maxScore":5,"error":1},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-03-02 16:30:36","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2024-10-02 11:26:27","updated":"2026-03-03 14:51:23"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t12 Marketing Strategies to Increase Student Enrollment in Your Online Course\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Marketing","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/"},{"label":"12 Marketing Strategies to Increase Student Enrollment in Your Online Course","link":"https:\/\/memberpress.com\/es\/blog\/increase-student-enrollment\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/68796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/87865"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=68796"}],"version-history":[{"count":7,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/68796\/revisions"}],"predecessor-version":[{"id":70905,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/68796\/revisions\/70905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/70904"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=68796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=68796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=68796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}