{"id":72721,"date":"2025-08-14T10:00:00","date_gmt":"2025-08-14T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=72721"},"modified":"2026-03-02T09:58:36","modified_gmt":"2026-03-02T14:58:36","slug":"membership-site-retention","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/membership-site-retention\/","title":{"rendered":"12 Member Retention Strategies (That Make Growth WAY Easier)"},"content":{"rendered":"\n

It\u2019s that age-old question every membership site owner is dying to find the answer to: \u201cHow do we keep our members around for the long haul?\u201d So let\u2019s look at 12 fail-proof ways to strengthen your member retention strategy.<\/em><\/strong><\/p>

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WHAT'S INSIDE<\/p>\nToggle<\/span>
What is a Member Retention Strategy, Anyway?<\/a><\/li>
How To Calculate Member Retention Rate<\/a><\/li>
So, What\u2019s a Good Member Retention Rate?<\/a><\/li><\/ul><\/li>
12 Member Retention Strategies<\/a><\/li>
Onboard With Intention<\/a>
1. Create an Onboarding Flow<\/a><\/li>
2. Customize the First Login Experience<\/a><\/li>
3. Send a Welcome Email That Guides<\/a><\/li><\/ul><\/li>
Keep Members Motivated and Engaged<\/a>
4. Re-Energize Your Community with a Time-Based Challenge<\/a><\/li>
5. Gamify!<\/a><\/li>
6. Regularly Highlight the Value of Staying Subscribed<\/a><\/li><\/ul><\/li>
Build Belonging with Community<\/a>
7. Build Communities on Your Membership Site<\/a><\/li>
8. Drip Your Content to Build Momentum<\/a><\/li>
9. Add Progress Tracking to Keep Members Moving<\/a><\/li><\/ul><\/li>
Stay Connected with Smart Email Marketing<\/a>
10. Segment Your List to Send More Relevant Messages<\/a><\/li>
11. Remind Members to Renew Before It\u2019s Too Late<\/a><\/li><\/ul><\/li>
Make Staying a No-Brainer<\/a>
12. Celebrate Long-Time Members<\/a><\/li><\/ul><\/li>
Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Getting new members through the door is no small feat. It\u2019s easy to treat each signup as a win (and it is<\/em>!), but I\u2019d argue that acquisition is just the beginning. Retention is where the real work (and long-term success) happens.<\/strong><\/p>\n\n\n\n
Without it, you\u2019re stuck filling the same leaky cup. Members come in, they slip out, and growth stalls.<\/p>\n\n\n\n
I talked more about this in my post on reducing member churn<\/a>: worth a look if you\u2019re focused on patching the leaks. But here, we\u2019re looking at the proactive, cup-half-full side: giving your members every reason to stay.<\/strong><\/p>\n\n\n\n
This guide is full of ideas to help you do just that. From quick wins to longer-term strategies you can build into every part of your membership business.<\/p>\n\n\n\n
\n\n\n\n
<\/span>What is a Member Retention Strategy, Anyway?<\/span><\/h3>\n\n\n\n
A member retention (or membership retention) strategy is any plan you put in place to keep the people who\u2019ve already said \u201cyes.\u201d <\/p>\n\n\n\n
These members have already shown interest in what you offer. They\u2019ve made the first commitment. Now it\u2019s on you to show them it was a smart decision, so they keep that subscription going month after month, year after year.<\/p>\n\n\n\n
For your business, high retention means higher customer lifetime value,<\/strong> more predictable income<\/strong>, and less pressure to constantly chase new signups<\/strong>. <\/p>\n\n\n\n
It\u2019s also a strong signal that your members are satisfied<\/strong>, leading to better reviews, more referrals,<\/strong> and stronger word of mouth.<\/strong><\/p>\n\n\n\n
Put all of that together, and growth becomes a lot more achievable and way less exhausting.<\/p>\n\n\n\n
\n\n\n\n
<\/span>How To Calculate Member Retention Rate<\/span><\/h3>\n\n\n\n
To calculate your member retention rate, pick a time period\u2014say, one year\u2014and use this formula:<\/p>\n\n\n\n
Retention Rate = ((E \u2013 N) \u00f7 S) \u00d7 100<\/strong><\/p>\n\n\n\n
Where:<\/p>\n\n\n\n
\n
E<\/strong> = number of members at the end of the period<\/li>\n\n\n\n
N<\/strong> = number of new members added during the period<\/li>\n\n\n\n
S<\/strong> = number of members at the start of the period<\/li>\n<\/ul>\n\n\n\n
This gives you the percentage of members who stayed with you throughout the period, excluding new signups.<\/p>\n\n\n\n
So if you started the year with 200 members, ended with 250, and brought in 100 new ones, your retention rate would be:<\/p>\n\n\n\n
((250 \u2013 100) \u00f7 200) \u00d7 100 = 75%<\/strong><\/p>\n\n\n\n
\n\n\n\n
So, What\u2019s a Good Member Retention Rate?<\/h3>\n\n\n\n
It depends on your pricing model, niche, and membership length, but in general, anything over 70% is solid<\/strong>, and 80\u201390% means you\u2019re doing really well<\/strong>.<\/p>\n\n\n\n
If you\u2019re running a monthly membership, retention rates naturally skew lower than annual plans, where members are committed for longer upfront. But in both cases, the real goal is to improve your own baseline over time.<\/strong><\/p>\n\n\n\n
If you\u2019re seeing a high churn rate or feeling like you\u2019re always replacing the same members, that\u2019s your signal to revise your member retention strategies.<\/p>\n\n\n\n
So, without further ado, let\u2019s get into 12 strategies you can use to optimize membership retention.<\/p>\n\n\n\n
<\/span>12 Member Retention Strategies<\/span><\/h2>\n\n\n\n
I\u2019ve broken down the strategies into various stages along the member journey from onboarding new members to rewarding the loyal ones. <\/p>\n\n\n\n
Hopefully this will help you more easily identify gaps in your existing setup. And if you\u2019re starting from scratch, this is a great checklist to make sure you\u2019ve covered all grounds. <\/p>\n\n\n\n
Take a look and take your pick! I\u2019m excited to hear what you think in the comments section below.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Onboard With Intention<\/span><\/h2>\n\n\n\n
The moment someone signs up is when they\u2019re most curious, motivated, and ready to engage. They\u2019ve just made an investment and this is their first peek behind the paywall.<\/p>\n\n\n\n
A thoughtful onboarding experience can mean the difference between a member who\u2019s excited to get started\u2026 and one who feels lost, underwhelmed, or unsure if they made the right choice.<\/p>\n\n\n\n
Here are three ways to help new members get off to a strong start:<\/p>\n\n\n\n
<\/span>1. Create an Onboarding Flow<\/span><\/h3>\n\n\n\n
Show new members exactly how to get the most out of your site. This could be<\/p>\n\n\n\n
\n
a quick welcome video,<\/strong><\/li>\n\n\n\n
a checklist,<\/strong><\/li>\n\n\n\n
a mini course<\/a> that walks them through what\u2019s available and where to start.<\/strong><\/li>\n<\/ul>\n\n\n\n
Get members feeling confident, clear, and excited to engage instead of overwhelmed and unsure.<\/p>\n\n\n\n
We use the MemberPress Courses add-on<\/a> to educate new users on how to use and make the most of MemberPress<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> MemberPRESS Courses Feature OVERVIEW<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customize_the_First_Login_Experience\"><\/span>2. Customize the First Login Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With MemberPress, you can<strong> <a href=\"https:\/\/memberpress.com\/docs\/memberpress-login-page\/\" title=\"\">set up l<\/a><\/strong><a href=\"https:\/\/memberpress.com\/docs\/memberpress-login-page\/\" title=\"\"><strong>ogin redirects<\/strong><\/a> based on how many times a member has logged in. <\/p>\n\n\n\n<p>That means you can <strong>welcome first-time users with your custom onboarding page<\/strong> from strategy #1.<\/p>\n\n\n\n<p>After that, you can <strong>send returning members straight to their dashboard, content library, or wherever they\u2019re likely to go next.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"YlmNW20EvkigRzVAIctdufInw4JD7p6o0sUFaTSdHMTKrQR9u1UFWltAHYBqNoLgCKGEc33bZ5SOrVbhqBj8hzyPZLOnM\"><div class=\"responsive-video\"><iframe title=\"How to Customize the MemberPress Login Page\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z0USNE2JlBo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> HOW TO CUSTOMIZE THE MEMBERPRESS LOGIN PAGE<\/figcaption><\/figure>\n\n\n\n<p>That way, your onboarding efforts will be unmissable, and your newest members will feel guided and will hit the ground running on your site.<\/p>\n\n\n\n<p>(As an aside, check out my post on the <a href=\"https:\/\/memberpress.com\/blog\/social-logins-wordpress\/\" title=\"\">MemberPress Social Logins<\/a> feature; another great way to make it easier for members to keep coming back for more.)<\/p>\n\n\n\n<div id=\"ad-74634\" class=\"ad-2x1 adsanity-2x1 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/es\/ads\/post-social-login\/\"><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Social-Logins-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Ad showing screenshot of options to log in with facebook, google, X and WordPress.com with title How to Add Social Logins\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Social-Logins-Adsanity.jpg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Social-Logins-Adsanity-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Social-Logins-Adsanity-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Social-Logins-Adsanity-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Social-Logins-Adsanity-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Social-Logins-Adsanity-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Social-Logins-Adsanity-156x78.jpg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Send_a_Welcome_Email_That_Guides\"><\/span>3. Send a Welcome Email That Guides<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-welcome-email\/\" title=\"\">welcome email<\/a> is a great way to prompt a positive first interaction with your site. You can point new members to a popular piece of content, a key resource, or simply give them a clear next step so they know where to begin.<\/p>\n\n\n\n<p>Keep the tone positive, warm and helpful. Make a strong first impression, <strong>showcase the value of their membership early on<\/strong>, and they\u2019ll be far more likely to use it (and keep paying for it).<\/p>\n\n\n\n<p>You can send a welcome email to each new member directly from MemberPress. <\/p>\n\n\n\n<p>From your WordPress Dashboard head to <strong>MemberPress > Settings > Email<\/strong> and ensure the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> next to <strong>Welcome Email<\/strong> is checked. Then click <strong>Edit<\/strong> to revise the welcome email template to improve the customer experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-1024x774.png\" alt=\"\" class=\"wp-image-20776\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-1024x774.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-768x580.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-1536x1161.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-813x614.png 813w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-905x684.png 905w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-1363x1030.png 1363w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-686x518.png 686w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-156x118.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email-1080x816.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Welcome-Email.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_5a2948da2e6d35e4bd0d7d05da73d075\" href=\"https:\/\/memberpress.com\/blog\/onboarding-students\/\" class=\"button button-blue center\">RELATED Onboarding Students to Your Online Course<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-9a5d6b11671a500af8d53afa070deb6b\" style=\"color:#ffffff;background-color:#0282c9\"><span class=\"ez-toc-section\" id=\"Keep_Members_Motivated_and_Engaged\"><\/span>Keep Members Motivated and Engaged<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is at the core of your membership retention strategy. Once your members have spent some time with you and explored what you have to offer, how can you keep their interest piqued and sustain the momentum?<\/p>\n\n\n\n<p>Here are a few tips to consider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Re-Energize_Your_Community_with_a_Time-Based_Challenge\"><\/span>4. Re-Energize Your Community with a Time-Based Challenge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Challenges give members a reason to log in, participate, and take action. They\u2019re also great for re-engaging people who\u2019ve gone quiet. <\/p>\n\n\n\n<p>A short, focused event, like a 5-day content sprint or a 30-day learning goal, can <strong>spark momentum and bring your community together around a shared purpose.<\/strong><\/p>\n\n\n\n<p>Plus, they create a built-in win: something your members can complete and feel good about. <\/p>\n\n\n\n<p>Want more ideas? Check out my post on <a href=\"https:\/\/memberpress.com\/blog\/how-to-run-an-online-challenge\/\" title=\"\">how to run online challenges on your membership site. <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Gamify\"><\/span>5. Gamify!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s hear it for my Type A brothers and sisters! We get the appeal of gamification.<\/p>\n\n\n\n<p>It appeals to our competitive, goal-oriented nature to want to rack up point, earn that badge and top the leaderboard. <\/p>\n\n\n\n<p>For a subset of your member base, gamification is a great way to hook users and add structure and extrinsic motivation. <\/p>\n\n\n\n<p><strong>Members can earn points and badges for things like completing modules or participating in your community.<\/strong><\/p>\n\n\n\n<p>Explore MemberPress\u2019s <a href=\"https:\/\/memberpress.com\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/\" title=\"\">myCred<\/a> or <a href=\"https:\/\/memberpress.com\/addons\/gamipress\/\" title=\"\">GamiPress integrations<\/a>, and power up play time on your membership site. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Regularly_Highlight_the_Value_of_Staying_Subscribed\"><\/span>6. Regularly Highlight the Value of Staying Subscribed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes, members need a reminder of what they\u2019re getting. This could be\u2026 <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a monthly update that rounds up new content, <\/li>\n\n\n\n<li>a members-only Q&A<\/li>\n\n\n\n<li>a shoutout to someone in the community.<\/li>\n\n\n\n<li>exclusive sneak peeks into what\u2019s coming next<\/li>\n\n\n\n<li>highlighting community discussions or popular threads they might\u2019ve missed out on<\/li>\n<\/ul>\n\n\n\n<p>Brainstorm ways you can keep your value front and center based on the USPs of your membership business.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_fb2b3a25b808a82eb2e500b448ac406a\" href=\"https:\/\/memberpress.com\/blog\/membership-engagement\/\" class=\"button button-blue center\">LEARN MORE Membership Engagement Playbook<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-9a601120d63ccc942d73a8eba3cfc4c3\" style=\"color:#ffffff;background-color:#0282c9\"><span class=\"ez-toc-section\" id=\"Build_Belonging_with_Community\"><\/span>Build Belonging with Community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Giving your members a sense that they\u2019re part of something can be a great way to add value and keep members in your tribe. <\/p>\n\n\n\n<p>This is especially true if you cater to a <a href=\"https:\/\/memberpress.com\/blog\/how-to-find-your-niche\/\" title=\"\">niche audience<\/a> or run an online course where students can benefit from peer support .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Build_Communities_on_Your_Membership_Site\"><\/span>7. Build Communities on Your Membership Site <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019ve ever logged into a membership site, consumed the content\u2026 and then never really spoken to another human, you already know the problem.<\/p>\n\n\n\n<p>Content alone rarely creates a connection. People stay longer when they feel like they\u2019re part of something, not just subscribed to it.<\/p>\n\n\n\n<p>That\u2019s why community plays such a big role in retention. When members can talk, ask questions, and share wins or frustrations, your site becomes more than a resource; it becomes a place they return to.<\/p>\n\n\n\n<p>A lot of site owners try to solve this with Facebook Groups or third-party platforms. And while that can work, it also means sending members into a feed full of distractions, ads, and notifications that have nothing to do with your membership.<\/p>\n\n\n\n<p> <strong><a href=\"https:\/\/memberpress.com\/blog\/clubsuite-communities\/\" title=\"ClubSuite\u2122\">ClubSuite\u2122<\/a>, <\/strong>offers a more intentional alternative<strong>.<\/strong> It lets you keep those conversations right on your membership site, where engagement stays focused, on-brand, and easy for members to return to.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Gg836sxBa2LYkRNCybfvJ\"><div class=\"responsive-video\"><iframe title=\"Community Groups w\/ ClubSuite\u2122 (MemberPress Feature Highlight)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qC9xulqK4VY?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p><strong>Here\u2019s how ClubSuite\u2122 helps bring your community to life:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Safe, well-moderated spaces:<\/strong> Built-in privacy and moderation tools help keep discussions respectful, supportive, and on-topic. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focused group discussions<\/strong>: Set up private discussion areas for students, cohorts, or programs to keep conversations relevant and easy to follow.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distraction-free engagement:<\/strong> Members can ask questions, share progress, and support each other without being pulled into distracting social feeds or ads.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meaningful member connections:<\/strong> Rich member profiles and searchable directories make it easier for people to connect, collaborate, and feel part of the group.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher participation & retention: <\/strong>When discussion lives alongside your content, members are more likely to log in regularly, participate, and stick with your program<\/li>\n<\/ul>\n\n\n\n\n<div style=\"margin:32px 0; padding:22px; border:1px solid #e2e2e2; border-radius:12px; background:#fafafa; text-align:center;\">\n <p style=\"font-size:18px; font-weight:700; color:#0A0A0A; margin:0 0 10px;\">\n Build a community your members *actually* want to be part of\n <\/p>\n <p style=\"font-size:14px; color:#444; margin:0 0 18px;\">\n Keep conversations focused, on-brand, and distraction-free, all inside your site.\n <\/p>\n <a href=\"https:\/\/memberpress.com\/blog\/clubsuite-communities\/\" style=\"display:inline-block; padding:12px 20px; font-size:15px; font-weight:700;\n color:#fff; background:#6D28D9; border-radius:999px; text-decoration:none;\n box-shadow:0 4px 12px rgba(0,0,0,0.15); transition:background 0.22s ease;\">\n Learn how to build your community\n <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Drip_Your_Content_to_Build_Momentum\"><\/span>8. Drip Your Content to Build Momentum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instead of giving everything away upfront, release content over time. <\/p>\n\n\n\n<p>This works especially well for courses (and you can discover how easy it is to <a href=\"https:\/\/memberpress.com\/blog\/course-content-dripping\/\" title=\"\">drip courses here<\/a>), but you can also drip blog posts, downloads, or challenges in MemberPress too. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"MFOUqxoi5aPOexJyj0Cr61tkTHVUq7QkAmzCgJTYv3jBHQRLXF52Zflh0SKc2NXusEvlcGID3yEW9Rizw\"><div class=\"responsive-video\"><iframe title=\"How to Drip Feed Content w\/ MemberPress (and Why You Should)!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>It <strong>gives members a reason to come back for the next piece<\/strong> and makes your content feel more digestible and less like a giant resource library.<\/p>\n\n\n\n<p>Dripping also helps curb cancellations from bingers who consume all your content in the first week \u2013 or worse, drive-by downloaders who grab everything and disappear.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c7d2c8724a608d0b742563796b3ffe05\" href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/\" class=\"button button-blue center\">LEARN MORE Dripping and Expiring Content on MemberPress<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Add_Progress_Tracking_to_Keep_Members_Moving\"><\/span>9. Add Progress Tracking to Keep Members Moving<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Q: What do they all have in common?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People who switch to map mode on their screens during long-haul flights. <\/li>\n\n\n\n<li>People who prefer physical books so they can feel how many pages they\u2019ve read.<\/li>\n\n\n\n<li>Kids who ask, \u201cAre we nearly there yet?\u201d every five minutes.<\/li>\n<\/ul>\n\n\n\n<p>A: They like to know where they are and how far they have to go.<\/p>\n\n\n\n<p>Your members are no different. <strong>When they can see their progress they\u2019re more likely to keep up the momentum<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/introducing-new-memberpress-courses-updates-and-more-feature-favorites\/#Progress_Tracking\" title=\"\">Progress tracking<\/a> gives your content structure and gives your members a reason to come back and finish what they started.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"362\" height=\"647\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg\" alt=\"Progress Tracking in MemberPress Courses\" class=\"wp-image-74490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg 362w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-168x300.jpg 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-28x50.jpg 28w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-95x170.jpg 95w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-344x614.jpg 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-290x518.jpg 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-87x156.jpg 87w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><figcaption class=\"wp-element-caption\">Progress Tracking in MemberPress Courses<\/figcaption><\/figure>\n<\/div>\n\n\n<p>It also gives them a sense of achievement and satisfaction to see how much of the course they\u2019ve already completed. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-808cd54c9cce1cf7a2620567a5ff7510\" style=\"color:#ffffff;background-color:#0282c9\"><span class=\"ez-toc-section\" id=\"Stay_Connected_with_Smart_Email_Marketing\"><\/span>Stay Connected with Smart Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Out of sight, out of mind. If your members haven\u2019t logged in lately (or have forgotten what they signed up for) email is your best bet for staying on their radar.<\/p>\n\n\n\n<p>Here are two ways to make it count:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Segment_Your_List_to_Send_More_Relevant_Messages\"><\/span>10. Segment Your List to Send More Relevant Messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Not every member is here for same thing. Some are power users, others are just getting started. Some love the community aspect, others are here for the content.<\/p>\n\n\n\n<p>Segment your list based on behavior, interests, or membership level so you can send emails that actually feel useful, not generic.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_15f573bc021e0e6e71e5f274ea6941a7\" href=\"https:\/\/memberpress.com\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" class=\"button button-blue center\">READ MORE How to Segment Your Email Lists (And Why You Should)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">11. Remind Members to Renew Before It\u2019s Too Late<\/h3>\n\n\n\n<p>The most frustrating member losses aren\u2019t the one\u2019s who cancel, but the onces who <strong>forgot to renew<\/strong>.<\/p>\n\n\n\n<p>It\u2019s 100% avoidable and happens<em> all the time<\/em> on membership sites. <\/p>\n\n\n\n<p>It could be that their card expired, their auto-renewal failed, or they just missed a deadline and didn\u2019t notice until they lost access. <\/p>\n\n\n\n<p>Membership renewal emails can catch these members before they slip away. <\/p>\n\n\n\n<p>We\u2019ve written an in-depth article on how to write conversion-worthy renewal reminders. Click on the button below to check it out. It\u2019s full of practical ideas, and simple to implement in MemberPress.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_0af0e2108c3b0d4d295d1e11085decb0\" href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" class=\"button button-blue center\">READ MORE How to Create Conversion-Worthy Membership Renewal Emails<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-90dc42aa4b67658c2842a4fc5fe5d473\" style=\"color:#fffefe;background-color:#0282c9\"><span class=\"ez-toc-section\" id=\"Make_Staying_a_No-Brainer\"><\/span>Make Staying a No-Brainer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sometimes all it takes is a little recognition or a thoughtful perk to remind your members they\u2019re in the right place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Celebrate_Long-Time_Members\"><\/span>12. Celebrate Long-Time Members<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes the greatest gift is to be seen and acknowledged. It doesn\u2019t have to be fancy. <strong>A thank you message, <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" title=\"\">discount coupon<\/a>, or early access to something<\/strong> <strong>you know they\u2019ll care about. <\/strong><\/p>\n\n\n\n<p>You can go a step further with a <strong>secret VIP tier <\/strong>with a few extra perks for your most loyal and engaged members. <\/p>\n\n\n\n<p>A simple gesture of recognition can be surprisingly sticky!<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_f54050da661d627b27cd220c1f7e1fa2\" href=\"https:\/\/memberpress.com\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" class=\"button button-blue center\">READ MORE 8 Ways to Reward Loyal Members<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retention doesn\u2019t feel as exciting as getting a bunch of attention from new signups, but it\u2019s seriously the difference between growing a sustainable membership site and burnout. <\/p>\n\n\n\n<p>If growth feels like a grind, you need to start implementing these retention strategies. Let\u2019s recap: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create an onboarding hub<\/strong><\/li>\n\n\n\n<li><strong>Personalize the first login experience<\/strong><\/li>\n\n\n\n<li><strong>Send a thoughtful welcome email<\/strong><\/li>\n\n\n\n<li><strong>Set challenges<\/strong><\/li>\n\n\n\n<li><strong>Gamify<\/strong><\/li>\n\n\n\n<li><strong>Highlight the value of your membership<\/strong><\/li>\n\n\n\n<li><strong>Create a community<\/strong><\/li>\n\n\n\n<li><strong>Drip your content<\/strong><\/li>\n\n\n\n<li><strong>Consider progress tracking<\/strong><\/li>\n\n\n\n<li><strong>Segment email lists<\/strong><\/li>\n\n\n\n<li><strong>Send conversion-worthy renewal reminder<\/strong><\/li>\n\n\n\n<li><strong>Reward long-time members<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Start with the strategy that you think you\u2019ve most neglected and can have the biggest impact on your site. <\/p>\n\n\n\n<p>I\u2019ve added links to related articles that go into more depth on how you can achieve these with MemberPress, so bookmark this page and take a closer look as you tackle each one. <\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Which strategy are you most excited by? <strong>Let us know in the comments section below.<\/strong><\/p>\n\n\n\n<p><strong>If you found this article helpful, follow us on\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>, and\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n\n\n\n<p>And don\u2019t forget to sign up to our newsletter to get the latest tips and tricks straight in your inbox. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Keeping members is where the real work (and long-term success) happens. Without it, you\u2019re stuck filling the same leaky cup. So let\u2019s look at 12 fail-proof ways to strengthen your member retention strategy.<\/p>\n","protected":false},"author":73814,"featured_media":72982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[],"class_list":{"0":"post-72721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"entry"},"acf":{"plans":"","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Strengthen member retention on your site with strategies that actually work. 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